ad strategies of coke

8/8/2019 Ad Strategies of Coke

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ADVERTISING

STRATEGIES OF

COCA COLA


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If there has been a success without a

strategy then it is a pure coincidence.

And

If the success happens to repeat for a

second time without any strategy,then.


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AGAIN

IT IS

ONLY A COINCIDENCE


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A FEW FACTS ABOUT COCA COLA

COCA COLA is a carbonated soft drink.

Country of origin : United States

Year of inception : 1886

Head office : Atlanta, Georgia

Color : Caramel E 150d

Synonyms : cola, coke, soda(in some parts of the U.S)

COCA COLA had acquired all the needed patent rights for its

name and shape of the bottles.


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COKE

in theUS markets


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US demographics

Age structure: 0 20 = 27.4%

20 65 = 60.1%

>65 = 12.5%

Median age of the US citizens = 36.7 years

Urban population = 81%

Rural population = 19%

As of november 2008 US has 4.5% of worlds population


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Other details:


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COKE SLOGANS IN THE U.S.

1886 : drink coca cola

1887 : delicious, refreshing

1905 : coca cola revives and sustains

1908 : good till the last drop1917 : three million a day

1922 : thirst knows no season

1925 : six million a day

1928 : coca cola. Pure drink of natural flavors

1938 : thirst asks no more

1945 : COKE MEANS COCA COLA


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1969 : its the real thing

1976 : coke adds life

1982 : coke is it

1986 : red, white and you

1987 : catch the wave

1989 : cant beat the feeling

1993 : always coca cola

2000 : ENJOY

2006 : the coke side of life

2007 : live on the coke side of life

2009 : open happiness?


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DIET COKE

This is a sugar free soft drink produced and distributed by the coca

cola company. It was introduced in the US in the year 1982 as the

first new brand since 1886 to use the Coca Cola trademark.

The sweetener used was ASPARTAME. And then it was changed to

NUTRASWEET.

Later in the year 2005, it was released all over the world as COCA

COLA ZERO.


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Debate on health issues


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The COKE SIDE

of life


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COKE

IN THE

INDIAN MARKETS


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India Demographics:

Age structure 0 - 14 = 30.8%15 64 = 64.3%

>65 = 04.9%Median age of indians = 25.1 years

Rural population = 72.2%Urban population = 27.8%

Hindi = 40%Telugu = 8.4%Bangla = 8.1%Marathi = 7.0%

Tamil = 5.9%

Literacy rate = 61%


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India occupies 2.4% of the worlds land area and constitutes

to around 17.5% of the worlds population.

The figures are more or less the same with china.

And the Asian continent is the home for more than 50% of the

worlds population.


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Why was COKE

very late to launch

In India?


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Television viewership in india

TV came to India first in 1959. and only in the mid 1980s it was

available to Indians. The mode was Black and White and the per

capita TV users was very low.

The main programs were Vikram Betal, Chitrahaar, Appu & Pappu

etc. Later on came RAMAYANA.

The movies telecasted on saturdays and sundays at 4pm were

widely seen.

Only in the early and mid 1990s, per capita TV users have

increased and had access to other than doordarshan.


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THANDA


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COKE SLOGANS IN INDIA

thanda matlab coca cola

thande ka tadka

jo chaho ho jaaye coca cola enjoy

jashn mana le

paanch matlab chota coke

ghar pe rakhiye thanda.. matlab coca cola


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Cricket ki masti ek,

sab ka thanda ek

ANALYSIS

India is a cricket obsessed nation


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India is basically a hot country.

Thanda matlab

COCA COLA

ANALYSIS


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Paanch matlabCHOTA COKE

ANALYSIS


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Jo chaho ho jaayeCOCA COLA

enjoy

ANALYSIS


24/27

Pesticide

controversy


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COKEin other countries


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Thank you

ad strategies of coke

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