ad review project

8/6/2019 Ad Review Project

1/22

Print Ads

Personal Care: Garnier Fructis

Headline: Its got to be strong, if you want it long.

About the Ad: Garnier Fructis Long & StrongThe 1st system for longer and shinier hair with activefruit concentrate from Garnier Specially formulated to

strengthen long hair from within - right down to the tips.Anti-breakage: Makes hair 5X stronger; preventsbreakage 84%.
http://www.agencyfaqs.com/advertising/newcamps/grfx/newcampaigns_inside/newcampaigns_huge/2006/garnier_fructis_17032006_huge.jpg


2/22

Anti-split ends: Smoothens split ends and prevents newones from forming.

Anti-dullness: Restores shine and protects againstdullness.

Brand Recall: High

Target Audience: women

Cost analysis: costly

Public Reviews:

1) It is attractive. I remembered my school fairy tale"rapunzel rapunzel let down your hair".

2) The ad is visually appealing but the body copy needsto be shortened.

3) The concept of healthy hair is clear, but what she isdoing with her hair.


3/22

Personal care: Ponds Age Miracle.

Headline: When miracles come your way, magicalresults are bound to follow.

About the Ad: Consequences are amusing. They showup when we least expect them. Sometimes negative,otherwise positive, they bring both remorse andreasons to rejoice in our lives. Great results often makeus feel upbeat, while the good ones put a smile on ourface.

Here are some of the consequences you canconsciously expect after using Pond's Age Miracle. Oldphotographs will soon look like you just took themyesterday.
http://www.agencyfaqs.com/advertising/newcamps/grfx/newcampaigns_inside/newcampaigns_huge/2007/ponds_age_miracle_09072007_huge.jpg


4/22


5/22

Public Reviews:

1) You said it! The new age women are not fools to be

beguiled anymore.

2) First appearance is good....but then who reads longcopies.

3) Nice, nobody read this much of copy as it is more.

Rest all fine.

4)Mind Blowing Ad, great copy n even better visual!Hats off to the team!

Household Durables: Whirlpool Stainwash


6/22


7/22

Public reviews:

1) Even though the concept can still do....but not the

visual....its not even giving a natural look......seemslike an old' Photoshop trick.

2) I m not satisfied with this ad. How can we relatestains with rain? Barsaat kaise daag laga sakti hai.I think, Visualization could have been much better.

Personal care: Dove Hair care

Headline:It's the happiest when it's cared for.

About the Ad: Dove products can take good care ofyour hair.

Brand recall: high
http://www.agencyfaqs.com/advertising/newcamps/grfx/newcampaigns_inside/newcampaigns_huge/2007/dove_haircare_12072007_huge.jpg


8/22

Cost analysis: less cost is required.

Time analysis: Less

Agency: Ogilvy&Mather.

Target audience: women

Public Reviews:

1) Concept of ad is ok but it needs some complimentso people can more attractive.

2)Simple, understated yet vivid and impact .I guessthats what they call poetic genius.

3)Excellent concept....visual is very impressive.

4)Good concept! But not very innovative....it looks likevery common!

TV AdsPepsi


9/22

\

About the Ad

A man with unusual, long ears emerges out of a tent.Jingle: Gossip, whats the gossip. He dances his wayforward as people queued up... outside look at him insurprise. As people wait anxiously for their turn toarrive, we see a fellow with big horns fixed on hishead... coming out of the tent. Jingle: I am wicked.With the jingle playing, I am joking, comes out onechap with an extended smiling mouth following him,comes out an old man with long, raised hair. Chargedup with his new look as he marches his way forward,one of the people... ...declares, he is rocking. Inside


10/22

the tent, we see a guy sitting next to a laptop sipping hisPepsi. A young fellow in turn approaches him... ...andrequests, Hamari taraf se Phulwari ko ek puppy.

Happy, as he comes out with protruding lips, the VOplays, Jee haan, ab apne face... ...se baneyface toonsbhejo netpe chat karte hue aur dil ki baatexpress karoPepsi ki nayiface... ...toons bottle se. Sitting in front ofher laptop Phulwari blushes on seeing her manspicture the ad ends as the jingle plays, whatta top ka ismy face, my world, my Pepsi.

Brand recall: To some extent

Insertion time: 1 min

Target audience: It is the youngsters.

Cost analysis: Shown mostly at the night time so it is acostly Ad.

Ad agency: JWT

Nature of the Ad: Humorous

Let us look at some public reviews for this Ad:

1) Bakwaas ad, Pepsi ads are getting Bakwaas dayby day.


11/22

2) Technically sound, creatively sound, soundexecution... straight communication with the good

execution. Excellent last line. My face, my world,my Pepsi... quite viral.

3) Kaafi bura advt hai!!

4)JWT is clearly struggling with this brand. They need

some new creative people.

The above reviews show that this Ad has got bothpositive as well as negative reviews.

Cadbury5star


12/22

About the Ad

Sitting outside a trailer near the seaside, two guysdiscuss about going somewhere. They keep thinkingbut are not able to decide on a place. Soon, digging intohis Cadbury 5 Star, another guy arrives and sitsbetween them Speaking of the 5 Star the guy says,suna hai isko khaate hi aadmi, even before he is ableto complete. The other two guys look about him inamazement but only hear his excited voice and vanishfrom the spot calling them, bahut achchi jagah hai yaar

jaldi aao. Without a moment's delay, both of themshare a 5 Star and vanish just like their friend but onlywith half of their bodies. VO: Noka, caramel, chocolate,itna kuch, jo khaaye kho jaaye. Cadbury 5 Star. Paryaad rahe, poori khaana.

Brand Recall: No brand recall

Insertion time: 40sec

Nature of the Ad: Surprising, serious


13/22

Target Audience: youngsters, middle aged

Cost analysis: costly, mostly shown at night

Agency: Ogilvy&Mather

Public reviews for this Ad:1) Really cool ad. Don't know why they have 2 packs

though. Is it for Crunchy or regular 5 Star?

2) Ok. superb way to say "poora khana"

3) I think ad has boring and long start but as the adreaches its end becomes interesting. The idea isgood but the ad is not framed properly I mean adstart and end is not linked properly. Could havebeen made proper.

4) This is the Imagination, Perfect Creativity, PerfectCopywriting, and Perfect Visualization. Hats off toall the team.

5) Superb show, cool imagination.

HSBC


14/22

About the AdCleaning his place Rustom throws bits of waste paperin front of a bookshop right next to his cafe. Mahalaxmi,the owner of the bookshop responds violently bythrowing the waste back in his As the angry womangoes to the extent of hurling books at our man, the VOcontinues, while 65% of Italians think that giving way isa sign of weakness. part of area. VO: In business,68% of Swedens believe that you have to be preparedto descend your territory. VO: For Indians however,38% believe that success often comes from theunlikeliest of partnerships. In the next shot we see the

two rivals have in one case, on seeing a customerarrive, Mahalaxmi smartly shifts aside the buns on thecounter to make place for some books. Not to be letdown, the clever Rustom pushes aside the booksformed a business alliance to open a caf cum


15/22

bookshop and try to sell the customer his buns. The adends as the voiceover concludes: Different points ofview are welcome here. HSBC- The worlds local bank.

Brand Recall: To higher extent

Insertion time: 1min

Target Audience: People engaged in Jobs, business.

Agency: J.W.T London.

Nature of the Ad: commercial

Cost analysis: costly, mostly shown at night

Public reviews for this Ad:1) Good execution. Conveys what that want to

2)A beautifully made commercial.

3) I like print campaign more than this ad...

Dcold Total


16/22

About the Ad

The TVC opens on a man in a plane who keeps smilingeven as his wife repeatedly scolds him. VO: Inko SARdard nahin hai. The next shot is that of another fellowtuned in to his walkman. As the airhostess arrives with

cold drinks, he excitedly picks up a glass. VO: Inkosardi-zukaam nahin hai. With his head twisted to oneside, we see a sardar fellow lost in deep sleep. VO:Inko galey ka dard nahin hai. Cut to the shot ofanother man in the plane trying to adjust him between


17/22

other passengers. VO: Aur inko badan dard nLekinCaptain Sareen ko yeh chaaron hai, says the VO,talking about the pilot suffering from all the four

ailments.ahin hai. The ailing fellow sneezes andpresses the wrong lever and as a result gets the planeto crash.VO: Band naak, galey ka Dard, s aur badandard mein sirfDCold Total. The ad ends as we see thepilot hanging from a tree with the VO asking him, HelloCaptain, yaad rahega Na, DCold Total?

Brand Recall: Always.

Insertion time: 40sec

Agency: NA

Target Audience: Everyone.

Cost analysis: It is a costly Ad. Mostly shown at night

Nature of the Ad: emotional

Public reviews for this Ad:

1) Have agencies started to churn bad work or doclients have 2 much money to spend on such ideasand even air them on TV...they sure say there is lifebeyond 30 sec.


18/22

2) The plane crash indicates negative communicationpilot hanging from tree - humor may be people shall

remember the ad because of gimmics used.

3) Very sad ad.................with no connection at all....completely messes.

4) No creativity shown.

5) The concept is effective to communicate themessage but too exaggerated.

6) This is the Imagination, Perfect Creativity, PerfectCopywriting, and Perfect Visualization. Hats off toall the team.

7) Superb show, cool imagination.

4) I like print campaign more than this ad...

Radio Ads1st:


19/22

Ad type: Social

About the Ad: Polio ad is a social ad creatingawareness among rural masses. Target audience ischildren below 5 years of age. It is not a regular ad it isadvertised one month before the campaign. (Accordingto the survey)

Brand recall: no brand recall.

Insertion time: 20 seconds.

Target audience: rural masses.

Cost analysis: not costly.

Reviews:

(1) Effective ad creates awareness about polio.(2) It is not so innovative.(3) It also shows the effects of polio.

2nd:Ad type: social.


20/22

About the ad: It is a social ad creating awareness aboutHIV VIRUS among all age groups.

Brand recall: High.


Target audience: All age groups. Nowadays, it is mainlyfocusing on youngsters.

Cost analysis: not costly.

Reviews:

(1) Effective ad creates awareness about Aids.(2) It is innovative.(3) It also shows the after effects of HIV.


21/22

3rd:

Ad type: Commercial.

About the ad: It is a Pantaloons ad mainly focusing onmonsoon sale (up to 50% off). It advertises about latesttrends in clothes, accessories& shoes etc. Brandambassadors are Bipasha Basu& Zayed khan.

Brand recall: High.


Target audience: All age groups.

Cost analysis: Very costly.

Reviews:

(1) It is a superb ad, creates curiosity among all the agegroups by giving various offers.

(2) Good ad, hats off..to the team.(3)TV ad is better than radio ad


22/22

4th:

Ad type: commercial

About the ad: It is a nirmal lifestyle ad. Everythingunder one roof i.e. food, movie, kids accessories,cosmetics etc,

Brand recall: High

Insertion time: 20 seconds

Target audience: All age group

Cost analysis: very high

Review:

(1) Superb ad and innovative ad.

(2) Well organized and all high brands are related to it.

ad review project

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