ad press apresentaçao
DESCRIPTION
Projeto Final da ESCM - Sistema de Gestão de Assessoria de ImprensaTRANSCRIPT
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Pode pautar.A gente gera
os resultados para você.
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Quarta-feira, 23 de junho de 2010
Acaba de chegar ao mercado o software ADPRESS, com a missão de facilitar a vida das assessorias de imprensa. Os idealizadores são estudantes do curso de Analise de Sistemas da Candido Mendes, e tem como meta conquistar o mercado de pequenas e médias empresas da região sudeste até 2015, e para isso não negam esforços, arregaçaram as mangas e demonstram a que vieram nesta semana na feira de assessoria de imprensa. Em São Paulo, onde acontece o evento, será demonstrado como cadastrar clientes, matérias, confecção do plano estratégico e a geração de relatórios, que otimizam os esforços das agências em até 40% ao ano.Alexander Fonseca . Brena Mello . Fabio Coutinho .Gustavo Fernandes .João Lopes .
Paula Maia
O seu foco é pautar notícias, o do ADPress são os resultados.
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Gestão de Assessoria de Imprensa
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Otimismo 94%94%Faturamento 43%43% Crescimento 19%19%
Crise 74%74%
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ORGANIZAÇÕES
SOCIEDADEVEÍCULOS
ASSESSORIADE
IMPRENSA
mediação
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Anúncio x Matéria
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Imersão
Plano Estratégico
ClippingMatérias
Resultados
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Missão
Fornecer serviços e produtos assertivos e inovadores,
comprovando o retorno de investimento em Assessoria de Imprensa,
para agências de pequeno e médio porte.
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Comunicação
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Transparência
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Agilidade
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Foco
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BenefíciosAlinhamento da equipe
Interna paraidentificar porta-vozes
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BenefíciosAlinhamento da equipeintena para esforços em pautar matérias
assertivamente
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BenefíciosCalculo automático da centimetragem,
Histórico e Planejamento
de pautas
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BenefíciosAgilidade
(calculo da centimetragem e geração de relatório)
e Transparência
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Parceria
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Plano de Marketing
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Plano de Marketing
Trial
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Investimento: R$ 120.000,00Lucro: R$ 160.576,36Payback: 30 mesesVPL: R$ 109.661,96TIR: 35,57 %
Plano Financeiro
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Ponto de Equilibrio
R$ -
R$ 10.000,00
R$ 20.000,00
R$ 30.000,00
R$ 40.000,00
R$ 50.000,00
R$ 60.000,00
R$ 70.000,00
0 100 150 200 250 300 350 400 450 500 550 600
Receita Total Custo Total = CF+CV Total
R$ 29.566,89
Lucro
Prejuízo
Ponto de Equilíbrio
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Cenário otimista
MÉTODOS TAXAS DE DESCONTO 5 % A.A.VPL R$ 237.816,10PAYBACK (Meses) 23TAXA DE RETORNO 150,35%
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Cenário pessimista
MÉTODOS TAXAS DE DESCONTO 5 % A.A.VPL R$ 77.326,86PAYBACK (Meses) _TAXA DE RETORNO _
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Diagrama de Tornado
-100
000
-500
00 0
5000
0
1000
00
1500
00
2000
00
2500
00
3000
00
3500
00
4000
00
4500
00
5000
00
Volume de Vendas
Preço de venda
Custo Fixo
R$ -77.236,86 R$ 438.845,49
R$ -19.573,45 R$ 242.597,39
R$ 74.421,22 R$ 237.816,10
Diagrama de Tornado
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Obrigado!
O melhor tiro é o que acerta o melhor alvo.”“ Horácio Soares Neto