ad file presentation
DESCRIPTION
TRANSCRIPT
![Page 1: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/1.jpg)
Ad File by
Tatyana Danilova
Ad File by
Tatyana Danilova
MCOMMS 230MCOMMS 230
![Page 2: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/2.jpg)
1. A Good Ad Mac vs. PC
1. A Good Ad Mac vs. PC
QuickTime™ and a decompressor
are needed to see this picture.
Mac vs. PC is one ofthe most creative andentertaining ads. Theyare very clever and describe the weaknessesof Windows/PC.
![Page 3: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/3.jpg)
2. A Bad Ad2. A Bad Ad
QuickTime™ and a decompressor
are needed to see this picture.
It not clear what is advertised unlessthe audienceknows that Wrangleris the brand of jeans.The tag line doesnot make much sense either.
![Page 4: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/4.jpg)
3. Brand Ad3. Brand Ad
QuickTime™ and a decompressor
are needed to see this picture.
![Page 5: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/5.jpg)
4. Public Service Ad4. Public Service Ad
QuickTime™ and a decompressor
are needed to see this picture.
![Page 6: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/6.jpg)
5. Example of Inaccuracy5. Example of Inaccuracy
QuickTime™ and a decompressor
are needed to see this picture.
The picture of the rustic oven chips doesnot correspond with the slogan“Eat your greens”. In reality the slogan refers to the FSA greenLights on the packaging. But the implication on the ad is aimed at the product itself.
![Page 7: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/7.jpg)
6. Puffery6. Puffery
QuickTime™ and a decompressor
are needed to see this picture.
It praises the weight-lossproduct with the picturesof a man who supposedlygot a six-pack in 8 weeks.It is a subjective opinion,which is not proved byindependent research orthe government.
![Page 8: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/8.jpg)
7. Bad Taste7. Bad Taste
QuickTime™ and a decompressor
are needed to see this picture.
It is a bad tastead because it is not appropriateart and location.Children are exposed to it besides the target market.
![Page 9: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/9.jpg)
8. Harmful Female Stereotype8. Harmful Female Stereotype
QuickTime™ and a decompressor
are needed to see this picture.
![Page 10: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/10.jpg)
9. Harmful Minority Stereotype9. Harmful Minority Stereotype
QuickTime™ and a decompressor
are needed to see this picture.
![Page 11: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/11.jpg)
10. Harmful Older Stereotype10. Harmful Older Stereotype
QuickTime™ and a decompressor
are needed to see this picture.
![Page 12: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/12.jpg)
11. Violent Ad11. Violent Ad
QuickTime™ and a decompressor
are needed to see this picture.
![Page 13: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/13.jpg)
12. Controversial Product12. Controversial Product
QuickTime™ and a decompressor
are needed to see this picture.
![Page 14: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/14.jpg)
13. Gambling Ad13. Gambling Ad
QuickTime™ and a decompressor
are needed to see this picture.
![Page 15: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/15.jpg)
14. Subliminal Ad14. Subliminal Ad
QuickTime™ and a decompressor
are needed to see this picture.
It is a subliminal ad because itpictures beautiful teenage modeldrinking milk. Subconsciously, itaffects the younger crowd with the message that it is “cool” todrink milk.
![Page 16: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/16.jpg)
15. Describe the Target Market of an Ad15. Describe the Target Market of an Ad
QuickTime™ and a decompressor
are needed to see this picture.
This ad targetsyounger as well as older progressive people. The adshows that theproduct is fun, hip and cool to have.
![Page 17: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/17.jpg)
16. A Bad Newspaper Ad16. A Bad Newspaper Ad
QuickTime™ and a decompressor
are needed to see this picture.
![Page 18: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/18.jpg)
17. Internet Ad17. Internet Ad
QuickTime™ and a decompressor
are needed to see this picture.
![Page 19: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/19.jpg)
18. Example of a Good Media Buy18. Example of a Good Media Buy
QuickTime™ and a decompressor
are needed to see this picture.
This is a great media buybecause it definitely attracts attention of peoplewho use shopping carts to buy groceries. It affects thefeelings when placing the food in the little kid’s hands and seeing the hungry eyes. It inspires to donate to the food bank or other charity.
![Page 20: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/20.jpg)
19. Creative Approachesa. Hard Sell
19. Creative Approachesa. Hard Sell
QuickTime™ and a decompressor
are needed to see this picture.
It is an ad for a hard sell, becausepeople do moreresearch when purchasing a car. Itis a pricy productwith many compe-titors. The ad mustbe very creative.
![Page 21: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/21.jpg)
19. Creative Approachesb. Soft Sell
19. Creative Approachesb. Soft Sell
QuickTime™ and a decompressor
are needed to see this picture.
It is an ad for a softsell, since it advertises the product that is consumed almostevery day.
![Page 22: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/22.jpg)
19. Creative Approachesc. Lecture
19. Creative Approachesc. Lecture
QuickTime™ and a decompressor
are needed to see this picture.
The person in thead talks to the reader and sharesimportant informationregarding the drug.
![Page 23: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/23.jpg)
19. Creative Approachesd. Drama
19. Creative Approachesd. Drama
QuickTime™ and a decompressor
are needed to see this picture.
The ad illustrates the minglingamong the participants. They are not addressing the consumer looking at the ad.
![Page 24: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/24.jpg)
20. Message Formatsa. Straightforward
Factual
20. Message Formatsa. Straightforward
Factual
QuickTime™ and a decompressor
are needed to see this picture.
![Page 25: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/25.jpg)
20. Message Formatsb. Demonstration
20. Message Formatsb. Demonstration
QuickTime™ and a decompressor
are needed to see this picture.
![Page 26: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/26.jpg)
20. Message Formatsc. Comparison
20. Message Formatsc. Comparison
QuickTime™ and a decompressor
are needed to see this picture.
![Page 27: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/27.jpg)
20. Message Formatsd. Problem - Solution
20. Message Formatsd. Problem - Solution QuickTime™ and a
decompressorare needed to see this picture.
![Page 28: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/28.jpg)
20. Message Formatse. Slice of Life
20. Message Formatse. Slice of Life
QuickTime™ and a decompressor
are needed to see this picture.
![Page 29: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/29.jpg)
20. Message Formatsf.
Spokesperson/Endorser
20. Message Formatsf.
Spokesperson/Endorser
QuickTime™ and a decompressor
are needed to see this picture.
![Page 30: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/30.jpg)
20. Message Formatsg. Teaser
20. Message Formatsg. Teaser
QuickTime™ and a decompressor
are needed to see this picture.
![Page 31: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/31.jpg)
21. Example of Slogan21. Example of Slogan
QuickTime™ and a decompressor
are needed to see this picture.
![Page 32: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/32.jpg)
22. Example of a Tag Line22. Example of a Tag Line
QuickTime™ and a decompressor
are needed to see this picture.
![Page 33: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/33.jpg)
23. Ad That Delivers Learning23. Ad That Delivers Learning
QuickTime™ and a decompressor
are needed to see this picture.
![Page 34: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/34.jpg)
24. Ad That Stimulates Action24. Ad That Stimulates Action
QuickTime™ and a decompressor
are needed to see this picture.
![Page 35: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/35.jpg)
25. Headlinesa. Direct Benefit
25. Headlinesa. Direct Benefit
QuickTime™ and a decompressor
are needed to see this picture.
![Page 36: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/36.jpg)
25. Headlinesb. Reverse Benefit
25. Headlinesb. Reverse Benefit
QuickTime™ and a decompressor
are needed to see this picture.
![Page 37: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/37.jpg)
25. Headlinesc. Factual
”THE COUNTRY LIVES BY THE SOCCER!” - a billboard in Ukraine, which describes the main sport everybody is passionate about. FYI: The next European Cup is hosted by Ukraine.
25. Headlinesc. Factual
”THE COUNTRY LIVES BY THE SOCCER!” - a billboard in Ukraine, which describes the main sport everybody is passionate about. FYI: The next European Cup is hosted by Ukraine.
QuickTime™ and a decompressor
are needed to see this picture.
![Page 38: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/38.jpg)
25. Headlinesd. Command
25. Headlinesd. Command
QuickTime™ and a decompressor
are needed to see this picture.
![Page 39: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/39.jpg)
25. Headlinese. How to
25. Headlinese. How to
QuickTime™ and a decompressor
are needed to see this picture.
![Page 40: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/40.jpg)
25. Headlinesf. News
25. Headlinesf. News
QuickTime™ and a decompressor
are needed to see this picture.
![Page 41: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/41.jpg)
25. Headlinesg. Curiosity
25. Headlinesg. Curiosity
QuickTime™ and a decompressor
are needed to see this picture.
![Page 42: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/42.jpg)
25. Headlinesh. Question
(Ad for an English-learning center in Ukraine. Below the headline it says “Your English will be understood everywhere in the world”)
25. Headlinesh. Question
(Ad for an English-learning center in Ukraine. Below the headline it says “Your English will be understood everywhere in the world”)
QuickTime™ and a decompressor
are needed to see this picture.
![Page 43: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/43.jpg)
25. Headlinesi. Association
25. Headlinesi. Association
QuickTime™ and a decompressor
are needed to see this picture.
![Page 44: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/44.jpg)
25. Headlinesj. Humor
25. Headlinesj. Humor
QuickTime™ and a decompressor
are needed to see this picture.
![Page 45: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/45.jpg)
26. Example of Bad Typography26. Example of Bad Typography
QuickTime™ and a decompressor
are needed to see this picture.
It is hard to read the message. The idea is good, but a differentfont would work better.
![Page 46: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/46.jpg)
27. Layout Formatsa. Picture Window
27. Layout Formatsa. Picture Window
QuickTime™ and a decompressor
are needed to see this picture.
![Page 47: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/47.jpg)
27. Layout Formatsb. All Art
27. Layout Formatsb. All Art
QuickTime™ and a decompressor
are needed to see this picture.
![Page 48: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/48.jpg)
27. Layout Formatsc. Grid
27. Layout Formatsc. Grid
QuickTime™ and a decompressor
are needed to see this picture.
![Page 49: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/49.jpg)
27. Layout Formatsd. Dominant Type
27. Layout Formatsd. Dominant Type
QuickTime™ and a decompressor
are needed to see this picture.
![Page 50: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/50.jpg)
27. Layout Formatse. Circus
27. Layout Formatse. Circus
QuickTime™ and a decompressor
are needed to see this picture.
![Page 51: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/51.jpg)
27. Layout Formatsf. Frame
27. Layout Formatsf. Frame
QuickTime™ and a decompressor
are needed to see this picture.
![Page 52: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/52.jpg)
27. Layout Formatsg. Mondrian
27. Layout Formatsg. Mondrian
QuickTime™ and a decompressor
are needed to see this picture.
![Page 53: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/53.jpg)
27. Layout Formatsh. Silhouette
27. Layout Formatsh. Silhouette
QuickTime™ and a decompressor
are needed to see this picture.
![Page 54: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/54.jpg)
27. Layout Formatsi. Band
27. Layout Formatsi. Band
![Page 55: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/55.jpg)
27. Layout Formatsj. Axial
27. Layout Formatsj. Axial
QuickTime™ and a decompressor
are needed to see this picture.
![Page 56: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/56.jpg)
28. Principles of Designa. Direction
28. Principles of Designa. Direction
QuickTime™ and a decompressor
are needed to see this picture.
Visually the slogan is connectedto the product. The art directsthe attention of the reader to the Aspirin box.
![Page 57: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/57.jpg)
28. Principles of Designb. Dominance
28. Principles of Designb. Dominance
QuickTime™ and a decompressor
are needed to see this picture.
The art depicts the dominantelement in the middle of the ad.
![Page 58: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/58.jpg)
28. Principles of Designc. Unity
28. Principles of Designc. Unity
QuickTime™ and a decompressor
are needed to see this picture.
Several elements in the artare united into one forming a picture of a blueberry cup.
![Page 59: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/59.jpg)
28. Principles of Designd. White Space
28. Principles of Designd. White Space
QuickTime™ and a decompressor
are needed to see this picture.
There is a lot of white space, which makes it look clean anduncluttered.
![Page 60: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/60.jpg)
28. Principles of Designe. Contrast
28. Principles of Designe. Contrast
QuickTime™ and a decompressor
are needed to see this picture.
The art colorsused for the adcreate a contrastwith a clear message.
![Page 61: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/61.jpg)
28. Principles of Designf. Balance
28. Principles of Designf. Balance
QuickTime™ and a decompressor
are needed to see this picture.
The art is very creative anddepicts a visual balanceof the graphics.
![Page 62: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/62.jpg)
28. Principles of Designg. Proportion
28. Principles of Designg. Proportion
QuickTime™ and a decompressor
are needed to see this picture.
The art is proportionate in a creative way, which does notmake the ad boring.
![Page 63: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/63.jpg)
28. Principles of Designh. Simplify
28. Principles of Designh. Simplify
QuickTime™ and a decompressor
are needed to see this picture.
Simple design, very clean and to the point.
![Page 64: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/64.jpg)
29. Direct Mail Piece29. Direct Mail Piece
QuickTime™ and a decompressor
are needed to see this picture.
![Page 65: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/65.jpg)
30. Direct Response Ad30. Direct Response Ad
QuickTime™ and a decompressor
are needed to see this picture.
![Page 66: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/66.jpg)
31. Sale Promotion PieceExample 1
31. Sale Promotion PieceExample 1
QuickTime™ and a decompressor
are needed to see this picture.
![Page 67: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/67.jpg)
31. Sale Promotion PieceExample 2
31. Sale Promotion PieceExample 2
QuickTime™ and a decompressor
are needed to see this picture.
![Page 68: Ad File Presentation](https://reader037.vdocuments.mx/reader037/viewer/2022110301/54501bbcaf79594e058b739a/html5/thumbnails/68.jpg)
32. B-2-B Ad32. B-2-B Ad
QuickTime™ and a decompressor
are needed to see this picture.