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Introducing contextual advertising to advertisers & pubishers.

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  • ALSO STARRINGBLOG BOY KOWALSKI THE BOSS

    POLLY OLLIE ALBERT

    ALSO STARRINGBLOG BOY KOWALSKI THE BOSS

    POLLY OLLIE ALBERT

  • Thats me!

    ON THE LOOKOUT to pair up online advertisers with relevant publishers.

    Thats me!

    ON THE LOOKOUT to pair up online advertisers with relevant publishers.

  • Thanks.

    DANNY Dynamo Defender of the Meek. Internet Aficionado

    Youre too kind.

    Well.I do try.

    Sharp Dresser Master of Mobile Advertising

    Again.Thank you.

    Placer of Relevant Internet Advertising

    You gotthat right.

    All-round Stand-up Guy!

    Im fine!

    you okay?

    Sounds like a small child... in distress!

    Hey!Whats that?

    Thanks.

    DANNY Dynamo Defender of the Meek. Internet Aficionado

    Youre too kind.

    Well.I do try.

    Sharp Dresser Master of Mobile Advertising

    Again.Thank you.

    Placer of Relevant Internet Advertising

    You gotthat right.

    All-round Stand-up Guy!

    Im fine!

    you okay?

    Sounds likea small child... in distress!

    Hey!Whats that?

  • returning from another trip, but all is not as it seems

    Good to be home...

    Birds are singing. Sun is out. Cant wait to update the site, but

    first a coffee.

    Boy, things have really changed

    around here since Ive been gone.

    Ill miss thosefree lattes.

    Oh good, more fan/stalker

    mail!

    YIKES!? Can this day get any better?

    Well at least Ive still got the website going.

    Wheres allmy advertising

    gone!?

    WHAT... IS...THAT!?

    returning from another trip, but all is not as it seems

    Good to be home...

    Birds are singing. Sun is out. Cant wait to update the site, but

    first a coffee.

    Boy, things have really changed really changed really

    around here since Ive been gone.

    Ill miss thosefree lattes.

    Oh good, more fan/stalker

    mail!

    YIKES!? Can this day YIKES!? Can this day YIKES!?get any better?

    Well at least Ive still got the website going.

    Wheres allmy advertising

    gone!?

    WHAT... IS..T... IS..T .THAT!?

  • Let me loginto the ad serverto see if I made

    some moolah

    I should atleast make some

    rent money from thesestupid ads.

    But I signed up weeks ago!!!The ad said I would be

    rolling in cash right now!

    Seriously!?

    I should check out Pollys website. She always has

    everything under control...

    I betshe gets

    paid properly...

    PoLLYS ads ARE RELEVANT.How does

    she do it?!

    No more money... no more travel... no more blog...no more shady pines... no more lattes...

    Unbelievable! I had great ads just last week.

    Let me loginto the ad serverto see if I made

    some moolah

    I should atleast make some

    rent money from thesestupid ads.

    But I signed up weeks ago!!!The ad said I would be

    rolling in cash right now!

    Seriously!?

    I should check out Pollys website. She always has

    everything under control...

    I betshe gets

    paid properly...

    PoLLYS ads ARE RELEVANT.How does

    she do it?!

    No more money... no more travel... no more blog...no more shady pines... no more lattes...

    Unbelievable!Unbelievable!UnbelievaI had great adsjust last week.

  • Hey littleguy. Whats

    the problem?

    Everything!Im being evicted!

    My stupid ads make no sense or money!

    I am never gonna see Shady Pines

    Travel Resort!

    Waithow didyou getin here?

    Through that bighole in the wall

    over there.

    GEE THANKS, NOW IVE

    GOT A HUGEHOLE IN THE WALL!

    No problem buddy, at least youre moving.

    No need to cry little guy - Ill help you.

    Im not thatlittle and I am not your

    buddy. Who are you anyway?

    Woah!Even Mobile

    advertising too!

    The names DANnY DynaMo.PutTing real ads on

    your web or Mobi-site is my game.

    Your ad server made a rookie mistake: Associatingthe portability of toilets with the joy that is travel. Quite embarrassing for you...

    isnt it?

    Hey littleguy. Whats

    the problem?

    Everything!Im being evicted!

    My stupid ads make no sense or money!

    I am never gonna see Shady Pines

    Travel Resort!

    Waithow didyou getin here?

    Through that bighole in the wall

    over there.

    GEE THANKS, NOW IVE

    GOT A HUGEHOLE IN THE WALL!

    No problem buddy, at least youre moving.

    No need to cry little guy - Ill help you.

    Im not thatlittle and I little and I littleam not your

    buddy. Who are buddy. Who are buddyyou anyway?

    Woah!Even Mobile

    advertising too!

    The names DANnY DynaMo.The names DANnY DynaMo.PutTing real ads on

    your web or Mobi-site is my game.

    Your ad server made a rookie mistake: Associatingthe portability of toilets with the joy that is travel. Quite embarrassing for you...

    isnt it?

  • HOW AM I MEANT TO USE THIS PHONE NOW?

    LOOK AT IT. I ALREADY HAVE A PAPERWEIGHT

    KOWALSKI.

    HARDWARE STORES ON

    SITES ABOUT DANCE!

    ADS FOR KNITTINGON SITES

    ABOUT GUNS!

    a HAIR GEL adON A WEBSITE

    ABOUT BALDNESS!!!

    MY PHONE HAS LITERALLY

    BLOWN UP FROM ALL THE CALLS!!!

    WHY ARE THESE ADS APPEARING ALL OVER

    THE PLACE?

    I

    Um?

    Whats the problem with the ads, Sir?

    Im Well Ill have to

    do something about that.

    THE PROBLEM IS THE ADS WE

    PLACED ARE PLACED IN THE WRONG PLACE!

    WHERES THE AD FOR THE SHADY PINES HOTEL?!

    WE PUT THAT OUT WEEKS AGO! IVE BEEN

    SEARCHING TRAVEL SITES AND i HAVENT

    SEEN IT ONCE!

    Kowalski is summoned to The Bosss office. Things are about to get hairy...

    HOW AM I MEANT TO USE THIS PHONE NOW?TO USE THIS PHONE NOW?TO USE THIS

    LOOK AT IT. I ALREADY HAVE A PAPERWEIGHT

    KOWALSKI.

    HARDWARE STORES ON

    SITES ABOUT DANCE!

    SITES ABOUT DANCE!

    SITES ABOUT

    ADS FOR KNITTINGON SITES

    ABOUT GUNS!ON SITES

    ABOUT GUNS!ON SITES

    a HAIR GEL adON A WEBSITE

    ABOUT BALDNESS!!!

    ABOUT BALDNESS!!!

    ABOUT

    MY PHONE HAS LITERALLY

    BLOWN UP FROM ALL THE CALLS!!!

    BLOWN UP FROM ALL THE CALLS!!!

    BLOWN UP FROM ALL

    WHY ARE THESE ADS APPEARING ALL OVER

    THE PLACE?APPEARING ALL OVER

    THE PLACE?APPEARING ALL OVER

    I

    Um?

    Whats the problem with the ads, Sir?

    Im Well Ill have to

    do something about that.

    THE PROBLEM IS THE ADS WE

    PLACED ARE PLACED IN THE WRONG PLACE! PLACED IN THE WRONG PLACE! PLACED IN THE

    WHERES THE AD FOR THE SHADY PINES HOTEL?! FOR THE SHADY PINES HOTEL?! FOR THE SHADY

    WE PUT THAT OUT WEEKS AGO! IVE BEEN

    SEARCHING TRAVEL SITES AND i HAVENT

    SEEN IT ONCE!

    Kowalski is summoned to The Bosss office. Things are about to get hairy...

  • WAIT! HERE IT IS.ON A WEBSITE FOR ANTIQUE CLOCKS. HOW DOES THAT

    MAKE SENSE KOWALSKI? HOW?

    Im not sure, Sir. Perhaps you just havent been to the right site.

    I dont know. Ill have to see

    what I can do about it.

    YOUVE GOT THAT RIGHT! NOW GET OUT OF HERE AND MAKE IT HAPPEN!

    Yes, Sir.

    hmmm... NOW WHERE IS THAT TIN AND STRING?

    HELLO!? HELLO!! CAN YOU HEAR ME?!? MICHELLE, PLEASE BRING ME A CUP

    OF COFFEE.

    No problem, Sir.

    BUT HOW DID YOU HEAR ME? YOU DIDNT HAVE THE

    TIN TO YOUR EAR?

    7

    WAIT! HERE IT IS.ON A WEBSITE FOR ANTIQUE CLOCKS. HOW DOES THAT

    MAKE SENSE KOWALSKI? HOW?

    Im not sure, Sir. Perhaps you just havent been to the right site.

    I dont know. Ill have to see

    what I can do about it.

    YOUVE GOT THAT RIGHT! NOW GET YOUVE GOT THAT RIGHT! NOW GET YOUVE GOT THAT

    OUT OF HERE AND MAKE IT HAPPEN! OUT OF HERE AND MAKE IT HAPPEN! OUT OF HERE AND

    Yes, Sir.

    hmmm... NOW WHERE IS THAT TIN AND STRING?hmmm... NOW WHERE IS THAT TIN AND STRING?hmmm... NOW WHERE IS

    HELLO!? HELLO!! CAN YOU HEAR ME?!?

    HELLO!? HELLO!! CAN YOU HEAR ME?!?

    HELLO!? HELLO!!

    MICHELLE, PLEASE BRING ME A CUP

    MICHELLE, PLEASE BRING ME A CUP

    MICHELLE, PLEASE

    OF COFFEE.

    No problem, Sir.

    BUT HOW DID YOU HEAR ME? YOU DIDNT HAVE THE

    TIN TO YOUR EAR?

    7

  • What a great day!

    Lookin good Polly!

    Shoes, Polly?How do you do it Polly?

    Thanks! Beautiful.

    Ever since Ive been in touch

    with DANNY Dynamo, cheques come in

    every month. On time!

    Why thank you! Ive got hundreds

    of pairs, but I could always

    afford another.

    Hey Al, what you up to?

    TRYING TO DECIDE WHETHER THIS

    GLASS IS HALF-EMPTY OR HALF-FULL.

    Thats easy! Its half-full!

    UGH, BUT I ORDERED A CHEESEBURGER!

    What a great day!

    Lookin good Polly!

    Shoes, Polly?How do you do it Polly?

    Thanks! Beautiful.

    Ever since Ive been in touch

    with DANNY Dynamo, cheques come in

    every month. On time!

    Why thank you! Ive got hundreds

    of pairs, but I could always

    afford another.

    Hey Al, what you up to?

    TRYING TO DECIDE WHETHER THIS

    GLASS IS HALF-EMPTY OR HALF-FULL.

    Thats easy! Its half-full!

    UGH, BUT I ORDERED A CHEESEBURGER!

  • What am I going to do?

    Problem?

    Is this the right question?

    What!?

    Where did you come from?

    Earlier than that, from my moms

    tummy, but dont make me explain

    the birds and the bees to you, son.

    Those stairs over there

    But uh... How did you?

    Seems like your ads are in the wrong

    place.

    Ill help, my little Ad Lad. You gotta ask

    the right questions to get the

    right answers.

    Possibly, Kowalski,

    quite possibly.

    Kowalski feels all is lost, but whats this? a visitor...

    What am I going to do?

    Problem?

    Is this the right question?right question?

    What!?

    Where did you come from?

    Earlier than that, Earlier than that, from my moms

    tummy, but dont make me explain

    the birds and the bees to you, son.

    Those stairs over there

    But uh... How did you?

    Seems like your ads are in the wrong

    place.

    Ill help, my little Ad Lad. You gotta ask

    the right questions to get the

    right answers.

    Possibly, Kowalski,

    quite possibly.

    Kowalski feels all is lost, but whats this? a visitor...

  • So you reckon youve got the answer to

    my problems.

    Grab hold of my hand, little boy.

    Im not a

    Youve got to stop

    doing that to me.

    Sorry. But here we are look.

    Youre looking down there,

    young man. Literally.Its you!

    Kowalskis still down in the dumps, but hes about to get some interesting news.

  • Indeed. And Ive got someone I

    want you to meet.

    Oh... uh... thanks.

    I think you two need to have a conversation.

    so Ill actually get ads about travel on my

    travel website

    Hey! Youre Blog Boy! I read your blog

    all the time!

    ...And thats how you get contextual

    advertising specificto that country! We

    call it geo-targeting.

    Exactly! If your ads are relevant,

    people are going toclick them. Clicking

    means money.

    Absolutely, and youll get paid on time. Every time. I

    Can also put your ads on a mobisite

    I suppose now,I can show my face at work

    again.

    Who knows? You might even

    get a promotion! A what!?

    Wow, Ad Dynamo is great! So that means someone in France, say, would get

    ads just for them?

  • I wish he wouldnt do that.

    Id love to go! Im a great fan of your blog, you know.

    Me too.

    So... Ive got a booking for Shady

    Pines this weekend. Care to join me?

    You look so cute when you blush!

    Really? Oh... um... thanks.

    Um thanksagain?

  • But isnt your phone still broken?

    I DONT KNOW HOW YOU DID IT KOWALSKI, BUT ALL

    THE ADS ARE IN THE RIGHT PLACE! SHADY PINES

    JUST CALLED TO SAY HOW PLEASED THEY ARE.

    SMOKE SIGNALS, KOWALSKI! SMOKE SIGNALS...

    well, I better get back to work, Sir.

    OH AND BEFORE I FORGET, YOUVE GOT A PROMOTION!

    WHAT WAS HIS NAME? HENDERSON? HES UM,

    HAD TO LEAVE. HE WAS BURNT IN AN

    um... ACCIDENT.

    Thank you, Sir!

    BRING THE PETROL TOO!THIS IS A LONG EMAIL

    IVE GOT TO SEND!

    MICHELLE, BRING IN THE WOOD!

    MICHELLE! Right...

    Later that day, Kowalski returns to The Bosss office...

  • 14

    Al, you know what we need?

    Well... I was thinking we could go on a holiday!

    Holiday? Thats ridiculous! Holidays are full of sand and sun.

    To find some way to make the pain

    of existence end?

    Shady Pines! Being in the shade stops you from

    getting vitamin D. And squirrels live in pine trees. Have

    you seen those things?

    Death with a tail!

    But I saw an ad for Shady Pines online and I thought that would

    do us some good.

    I thought they were quite cute.

    Youve got to lighten up. Ill go to blog boys travelwebsite and look for some

    more information.

    Internet... Pah. Full of freaks!

    YES! heres the ad for shady pines. clickety click...

    and weve got a booking!

    I suppose now Ive got to start thinking about what Im going to pack. Ugh, Brilliant.

    14

    Al, you know what we need?

    Well...I was thinking we could go on a holiday!

    Holiday?Thats ridiculous! Holidays are full of sand and sun.

    To find some way to make the pain

    of existence end?

    Shady Pines! Being in the shade stops you from

    getting vitamin D. And squirrels live in pine trees. Have

    you seen those things?

    Death with a tail!

    But I saw an ad for Shady Pines online and I thought that would

    do us some good.

    I thought they were quite cute.

    Youve got to lighten up. Ill go to blog boys travelwebsite and look for some

    more information.

    Internet... Pah. Full of freaks!

    YES! heres the ad for shady pines. clickety click...

    and weve got a booking!

    I suppose now Ive got to start thinking about what Im going to pack. Ugh, Brilliant.

  • This place is great!

    This place is great!

  • Its full of people. And theyre all having fun. Blegh.

    Actually, he does look pretty cool

    Hey, I think thats Blog Boy over there...

    And it looks like hes got a girlfriend!

    Dont be so down Al! Look! a rainbow!

    Water droplets in the air.

    Nothing special.

    Whos that cool looking guy over there, we should

    go talk to him.

    Its full of people. And theyre all having fun. Blegh.

    Actually, he does look pretty cool

    Hey, I think thats Blog Boy over there...

    And it looks like hes got a girlfriend!!girlfriend!girlfriend

    Dont be so down Al! Look!

    Dont be so down Al! Look!

    Dont be so down Al! a rainbow!Look! a rainbow!Look!

    Water droplets in the air.

    Nothing special.

    Whos that cool looking guy over there, we should

    go talk to him.

  • JOBS

    LOST & FOUND

    FOR SALE

    FOR SALE

    WANTED

    FOR SALE

    LETTERS & PERSONALSLooking for a job. Any job. Great CV and references, but potential employers: please have working communications

    systems (email, phones etc)

    Call: Michelle

    Ive lost my favourite personal toilet,

    I call her Betsy. She has a great bowl

    and gold flush mechanism. If you see

    her anywhere, please call me.

    Call: Tex

    Are all of your ads coming up on porn sites? With us, we make sure that your ads are placed contextually. That means your ads appear on websites relevant to your offering! You can bid on your cost-per-click and set a daily budget, ensuring your spending never gets out of control!

    Is your website full of pointless ads? Are people leaving your website in droves? Ad Dynamo places relevant ads on your website, which increases the likelihood of clicks. More clicks equals more money. And just remember: Ad Dynamo pays on time, every time.

    FOR MORE INFO GO TO: WWW.ADDYNAMO.COM

    PUBLISHERS!ADVERTISERS!

    LOok over there!

    If youre interested, fill out your name and address in the spaces provided. You can cut out the card and keep it for as long as you like and do with it what you will.Name: Address:

    (Eds note: The following telegram was found in a bottle that washed up on the shore of Shady Pines lake. The authors identity is unknown.)KOWALSKI STOP STOP STOPPING OUTSIDE MY OFFICE STOP IF YOU STOP WORKING FOR EVEN A SECOND I WILL REPLACE YOU STOP I DONT MEAN STOP WORKING STOP SEE YOU AT THE WATER-COOLER STOP

    The Problem with the World TodayFrom Skeptic Al

    When last did you walk through the city and actually enjoy what you saw? I took my zimmer frame out for a stroll the other day and I was appalled, just appalled!Everywhere I looked, people were having fun, kissing in public and carrying on as if there was nothing wrong at all! Dont they have any idea how serious everything is? Litter! Garbage! Pollution! Global Warming! Over-use of exclamation marks! A person cant even walk through the city without being assaulted by hundreds of unnecessary punctuation marks.Its the youth. Its their fault entirely. They walk around with their boomy-boxes polluting the sounds of traffic with that vile music. Its enough to make me explode!And while Ive got your attention, whats happened to the size of paper lately? I started writing this letter and now Ive run out of

    To BB from PPThanks for the lovely

    weekend at Shady Pines.Cant wait to see you

    again, my little lover boy!XXX

    One phone, slightly exploded, but great use

    as a paperweight. Call: Ad Guyz

    Large, imposing desk needed to fit corner office. Preferably of highest quality and craftsmanship.Call: Kowalski

    Slightly singed accountant,responds to Henderson.

    Still has working understanding of debits

    and credits.Call: Blog Boy

    LETTERS

    Optimistic Ollies Jokes and Novelties!

    Your One-Stop-Shopfor X-Ray Specs,

    inflatable ducky life-savers, itching powder

    and loads more!

    LOVE MATCH

    TIRED OF YOUR ADS APPEARING IN THE WRONG PLACE?

    JOBS

    LOST & FOUND

    FOR SALE

    FOR SALE

    WANTED

    FOR SALE

    LETTERS & PERSONALSLooking for a job. Any job. Great CV and references, but potential employers: please have working communications

    systems (email, phones etc)

    Call: Michelle

    Ive lost my favourite personal toilet,

    I call her Betsy. She has a great bowl

    and gold flush mechanism. If you see

    her anywhere, please call me.

    Call: Tex

    Are all of your ads coming up on porn sites? With us, we make sure that your ads are placed contextually. That means your ads appear on websites relevant to your offering! You can bid on your cost-per-click and set a daily budget, ensuring your spending never gets out of control!

    Is your website full of pointless ads? Are people leaving your website in droves? Ad Dynamo places relevant ads on your website, which increases the likelihood of clicks. More clicks equals more money. And just remember: Ad Dynamo pays on time, every time.

    FOR MORE INFO GO TO: WWW.ADDYNAMO.COM

    PUBLISHERS!ADVERTISERS!

    LOok over there!

    If youre interested, fill out your name and address in the spaces provided. You can cut out the card and keep it for as long as you like and do with it what you will.Name: Address:

    (Eds note: The following telegram was found in a bottle that washed up on the shore of Shady Pines lake. The authors identity is unknown.)KOWALSKI STOP STOP STOPPING OUTSIDE MY OFFICE STOP IF YOU STOP WORKING FOR EVEN A SECOND I WILL REPLACE YOU STOP I DONT MEAN STOP WORKING STOP SEE YOU AT THE WATER-COOLER STOP

    The Problem with the World TodayFrom Skeptic Al

    When last did you walk through the city and actually enjoy what you saw? I took my zimmer frame out for a stroll the other day and I was appalled, just appalled!Everywhere I looked, people were having fun, kissing in public and carrying on as if there was nothing wrong at all! Dont they have any idea how serious everything is? Litter! Garbage! Pollution! Global Warming! Over-use of exclamation marks! A person cant even walk through the city without being assaulted by hundreds of unnecessary punctuation marks.Its the youth. Its their fault entirely. They walk around with their boomy-boxes polluting the sounds of traffic with that vile music. Its enough to make me explode!And while Ive got your attention, whats happened to the size of paper lately? I started writing this letter and now Ive run out of

    To BB from PPThanks for the lovely

    weekend at Shady Pines.Cant wait to see you

    again, my little lover boy!XXX

    One phone, slightly exploded, but great use

    as a paperweight. Call: Ad Guyz

    Large, imposing desk needed to fit corner office. Preferably of highest quality and craftsmanship.Call: Kowalski

    Slightly singed accountant,responds to Henderson.

    Still has working understanding of debits

    and credits.Call: Blog Boy

    LETTERS

    Optimistic Ollies Jokes and Novelties!

    Your One-Stop-Shopfor X-Ray Specs,

    inflatable ducky life-savers, itching powder

    and loads more!

    LOVE MATCH

    TIRED OF YOUR ADS APPEARING IN THE WRONG PLACE?