activity report - pinellas cvb...public relations activity report | april 2017 | page 6 of 25 mr....

Kaus Media Services | Sophienstrasse 6 | 30159 Hannover | Germany

Tel. +49 (0)511 899 890-0 | Fax +49 (0)511 899 890-69 | Web www.kaus.net | E-Mail [email protected] Public Relations Activity Report | April 2017 | of 25

Activity Report

Market: Germany, Austria and Switzerland Month: 01 – 30 April 2017 Submitted by: Axel Kaus, Managing Director Phone: +49 (0)511 899 890-11 E-Mail: [email protected]



CONTENTS

1. MONTHLY ACTIVITY HIGHLIGHTS 2 2. NEWS RELEASES AND NEWSLETTERS 2 3. MEDIA RELATIONS AND MEDIA LIAISON 4 4. PUBLIC RELATIONS ACTIVITIES 13

5. MISCELLANEOUS ACTIVITIES 15

6. KEY PERFORMANCE INDICATORS ACHIEVED 15 7. APRIL 2017 MEDIA COVERAGE 16 8. TIME BILLING 19

9. MARKET UPDATE 20



1. MONTHLY ACTIVITY HIGHLIGHTS

• KMS drafted a press release and distributed it to a large number of media contacts in Germany, Austria and Switzerland.

• KMS followed up with all media contacts that we met at ITB Berlin 2017.

• KMS followed up with all media contacts that we met at the International Media Marketplace (IMM) Germany 2017.

• KMS continued preparations for the press trip of Dirk Baumgartl, who visited

our area in May 2017.

• KMS continued to work on the social media project “Praktikum deines Lebens” (“internship of your life”) that is promoted by “Urlaubsguru”, one of the largest travel social media platforms in the German speaking countries.

• KMS also worked with the following journalists that showed interest in visiting our destination: Mr. René Laemmel (World of Wellness), Helmut Widmann (Gute Reise) and Ulrich Krumstroh (Freelance).

• KMS published new posts on Facebook several times a week.

• KMS monitored all VSPC media clippings that we received in April 2017 and

evaluated them based on different categories.

• KMS wrote the monthly activity report and sent them to VSPC.

2. NEWS RELEASES AND NEWSLETTERS

2.1 NEWS RELEASE

KMS drafted and distributed the following news release:

“768 days of sun in a row – St. Pete, FL holds the sunshine record since 50 years” KMS also distributed the press release via TravMedia in the German speaking countries and provided photos and a video to the media via Dropbox.

2.2 NEWSLETTER KMS started collecting information for the next newsletter that will be drafted and

distributed in May 2017.



3. MEDIA RELATIONS AND MEDIA LIAISON

Mr. René Laemmel WOW - World of Wellness

KMS maintained the contact with Mr. Laemmel who is interested in a press trip to our area. For detailed information, see 4.1 FAM trips in this report.

Mr. Helmut Widmann Gute Reise

Mr. Widmann is the editor-in-chief of the travel magazine Gute Reise, which is distributed in the trains of the Austrian railway companies WESTbahn and Blaguss. We proactively contacted the journalist, pitched SPC story ideas and and sent him our latest press release about St. Pete. He showed strong interest in our area and might also want to do an individual press trip. We will stay in contact with him in order to potentially realize a press trip.

Mr. Manuel Kalleder Visit Florida Germany

KMS continued the liaison with Mr. Kalleder who organizes the press fam trip to Florida for the journalist Dirk Baumgartl in May. For detailed information about the trip, see 4.1 FAM

trips in this report. KMS also assisted Mr. Kalleder with the Visit Florida newsletter about food and beverages. We sent him information and high resolution photos about craft beers from St. Pete/Clearwater.

Mr. Harald Schrittesser www.adabei.eu

KMS continued the liaison with Mr. Schrittesser who publishes news about St. Pete/Clearwater on a regular basis. This month, he published two articles about SPC (one about culture and one about history) on his news website and sent us the link of his media coverage. We added the articles to this month’s report.

Mr. Franz Weichinger

auto-motor-special

KMS proactively contacted Mr. Weichinger, pitched SPC story ideas and sent him our latest press release about sunny St. Pete/Clearwater. As a result, he published one article in his online magazine. The article is added to this report.

Mr. Martin Wein Freelance journalist

KMS continued the liaison with Mr. Wein who visited our area in January 2017. He has recently published two articles about the Salvador Dalí Museum in two renowned German daily newspapers and kindly sent them to us. We thanked him for the media coverage and added the articles to the clipping section of this report.



Mr. Patrick Doering infoticker.ch

KMS continued the liaison with Mr. Doering. We sent him our latest press release about St. Pete/Clearwater. As a result, he published an article about it on his news website. We added the article to this report.

Mr. Johannes Wagner Wochenblatt Karlsruhe

KMS continued the liaison with Mr. Wagner. We sent him our latest press release about the sun record in St. Petersburg. As a result, he published an article in his weekly newspaper. We added the article to this report.

Ms. Susann Lukas Radwelt / adfc.de

Ms. Lukas is the editor of the membership magazine of the ADFC (German Cyclists’ Federation). In this context, she plans to publish an article about the Pinellas Trail in SPC. KMS assisted Ms. Lukas with the requested information and high resolution photos. We will follow up on the expected media coverage.

Mr. Rainer Wilken Inside America Magazin

KMS continued the liaison with Mr. Wilken who publishes articles about our area on a regular basis. We proactively contacted him and shared SPC news. He was happy to receive the information and expressed his interest in more news in the future. We will continue following up with him.

Ms. Vanessa Huelse V’s World

Ms. Huelse is a well-known German blogger and social media influencer with a high potential to successfully promote our area. We proactively contacted her and pitched SPC story ideas. We will stay in contact with her in order to find out how we can work together.

Mr. Christoph Ammann Sonntags-Zeitung,

Tages-Anzeiger, Der Bund

We met Mr. Ammann at the International Media Marketplace 2017. He is interested in an individual press trip to our area this year. As he is almost blind, he would be accompanied by his wife. We followed up with him after the event and sent him detailed information about our region. He informed us that he would be interested in a press trip at the end of the year. We agreed to talk again in July to discuss concrete travel dates.



Mr. Reto Wild Migros-Magazin

We met Mr. Wild at the International Media Marketplace 2017 in Berlin and gave him a destination presentation. After the event, we followed up with him and sent him detailed information about our region. We then found out that he is interested in a potential press fam trip to our area. He is travelling abroad until May 30, so that we will get back to him again in June in order to discuss travel dates.

Mr. Dirk Baumgartl Blu media network

Please see 4.1 Fam Trips for detailed information

Mr. Rainer Heubeck Freelance journalist

We met Mr. Heubeck at the IMM 2017 in Berlin. He told us that he has never been to Florida. He is very interested in a press trip to our area if one of the newspapers he is working for is interested in a story. He mentioned that beach destinations always work well for his travel reports. We followed up with him after the media event and sent him detailed information about our area. He told us that he is fully booked until late August. But if we plan a group press fam trip in fall, he would be happy if we invited him.

Mr. Steffen Klameth Saechsische

Zeitung/Freie Presse

We met Mr. Klameth at the International Media Marketplace Germany in March where we gave him a destination presentation. We followed up with him after the event and sent him detailed information and photos about our region. He was very happy about the assistance. He let us know that he is very interested in a future cooperation. We will keep in contact with him to find out if he prefers an individual press trip or a group press trip.

Ms. Monika Kaussen BILD DER FRAU

We met Ms. Kaussen at the IMM Germany in March and gave her a destination presentation. She was interested in stories about people living in St. Petersburg / Clearwater (preferably with German roots). She has heard about the turtle hospital at the CMA, which could also be a good story for her. Moreover, she is interested in family-friendly hotels or offerings. We followed up with her and sent her SPC story ideas and detailed information about the topics she had shown interest in. Ms. Kaussen expects a baby in June; therefore, she cannot go on press trips in the near future. When the child is older, she considers going on press trips again. We will continue the liaison with her.



Ms. Martina Kummer Hochzeit/Falstaff

Switzerland

After our appointment at ITB Berlin, we followed up with Ms. Kummer and sent her the requested information and high resolution photos about the Craft beer trail and about wedding locations in SPC. Subsequently, she sent us a marketing offer for the wedding special “Celebrations & Honeymoon” which we forwarded the proposal to VSPC’s Central European Marketing office in Bad Homburg. We will continue the liaison with her for further editorial cooperation.

Ms. Pia Hoffmann Mr. Henry Barchet

Audiotravels/Mediatravels

We met Mr. Barchet at IMM 2017. He is very interested in going on a press trip in October or November 2017 in order to produce a new radio program and podcast. We followed up with Mr. Barchet and Ms. Hoffmann and offered them further assistance with their research. We will stay in contact to possibly realize a trip for them in fall.

Ms. Carmen Hentschel Freelance journalist

We met Ms. Hentschel at the International Media Marketplace 2017. We informed her that SPC started producing Virtual Reality content three years ago already as she was especially interested in the topic of digitalism in tourism. Ms. Hentschel was very excited about the videos Mr. Bridges showed her. She has already published a blog article and a YouTube video about IMM featuring the SPC 3D video. Both were added to our last report. We are maintaining the contact and see if we can cooperate again in the future.

Ms. Yvonne Ullmann Mr. Thomas Ullmann

www.usa-reise.de

We met Mr. & Mrs. Ullmann at IMM 2017. After the event, we followed up with them with story ideas and sent them detailed information about our region. The thanked us for the assistance. We will continue to support them with content for the relaunch of their blog.

Ms. Kerstin Michaelis Michaelismedia /

Freelance journalist

We met Ms. Michaelis at IMM 2017, who works on the launch of her new blog that focuses on health and spa in combination with travelling. If going on a press trip to SPC, she would be interested in reporting about spa hotels/luxury resorts. We continued following up with her after IMM. Ms. Michaelis told us that she will inform us as soon as her new blog is online.

Mr. Maik Guenther Reise-Kurier

We met Mr. Guenther at IMM 2017. He is very interested in a press trip in order to present SPC in his magazine. After the event, we maintained the contact with him to discuss the requirements of a press trip. Until now, we have not planned exact dates. We will continue following up with him.



Mr. Axel Pinck Freelance journalist

We met Mr. Pinck at IMM 2017. Later this year, he will come to Miami. We suggested that he should come to our area when he is in Miami already and see St Pete’s extraordinary urban murals. As Mr. Pinck has already published a book about murals, that might very interesting for him to see. We followed up with the journalist after the event and offered assistance with his press fam trip in 2017. In addition, we will follow up at ipw in Washington, DC.

Mr. Florian Sanktjohanser

Freelance journalist

We met Mr. Sanktjohanser at IMM 2017. We continued following up with him after the media event and sent him detailed information about our region. As he has relatives in SPC and showed great interest in reporting about our area, we invited him to a future press fam trip. We will stay in contact with him to specify the planning.

Mr. Axel Bars rbb Hauptabteilung Service und Sport

We met Mr. Bars at IMM 2017. He is interested in a press trip to our region. It should be an individual press trip since he needs to do special research for his radio programs and would like to combine the trip with his private holidays. We followed up with him after the event and he let us know that he would be happy to keep in contact for a potential future cooperation.

Ms. Grit Schwarzenburg Freelance for TV

show Galileo et al.

We met with Ms. Schwarzenburg at IMM 2017. She looks for interesting and/or scientifically interesting stories. Therefore, we pitched several story ideas including but not limited to 768 sunny days in a row (=Guinness world record), sponge diving in Tarpon Springs, The Dali, the dolphin Winter and the chocolatier William Dean, whose chocolates were featured in the Hunger Games movies. We contacted her after the event and sent her detailed information about the topics she was interested in.

Mr. Karl Teuschl Freelance for GEO Saison

We talked to Mr. Teuschl at IMM 2017 where he informed us that he works on an update of his Florida travel guide. Against this background, he is very interested in news from St. Pete/Clearwater. We continued following up with Mr. Teuschl and worked on compiling all information for his travel guide.



Ms. Uschi Braun Bayerischer Rundfunk

KMS completed an appointment with the journalist at IMM Germany 2017. We followed up after the show and sent her SPC story ideas and the latest news from our region. Ms. Braun is in Florida quite often and she would like to visit SPC the next time she visits. We will check if we can host during her next trip to Florida.

Mr. Ulrich Pfaffenberger Uli’s USA travel

After meeting Mr. Pfaffenberger at IMM Germany in March, we sent him the requested information and photo material as a follow up. Moreover, we offered him further assistance for his research. He let us know that he will visit ipw in Washington D.C. and will be happy to meet us there once again.

Ms. Zahra Khawary BOLD The Magazine

We met Ms. Khawary at ITB Berlin 2017. She let us know that St. Pete/Clearwater might be a good topic for her magazine. If going on a press trip to our area, it would not necessarily be her completing the fam trip. KMS continued following up with her after the show in order to discuss concrete travel plans. Until now, we have not fixed dates for a potential trip.

Mr. Boris Jaeggi Prestige / Imagine

We originally scheduled the appointment with the magazine’s editor Ms. Katharina Gering at ITB Berlin 2017. As she had a ski accident, Mr. Jaeggi came on her behalf. He presented his magazines that focus on travel, lifestyle and luxury life. As he is the publishing director, he was especially interested in selling ads. However, he also told us that the editorial team completes press fam trips as well. Bearing that in mind, we continued following up with the magazine’s editorial staff.

Mr. Ulrich Krumstroh krumstroh text + pr -

Agentur für Kommunikation

Unfortunately, Mr. Krumstroh cancelled our appointment at ITB Berlin 2017 because he had surgery the day before. However, as his blogging activities for the internet provider 1&1 and the mail provider web.de are very interesting for us, we arranged a meeting with him at our office. Moreover, he writes for several local newspapers and for a fishing magazine. We gave him a detailed destination presentation. He showed a strong interest in St. Pete’s cultural scene, hotels and restaurants, but he would also report about deep-sea fishing and sponge diving in Tarpon Springs. Mr. Krumstroh is interested in visiting SPC in late August/early September 2017. We will maintain the contact to him and forward his MAF to VSPC soon.



Ms. Inge Jucker Mr. Heinz Jucker

www.travel-experience.ch

We met both journalists at ITB Berlin 2017. They have planned many trips for this year but they are interested in an individual press trip to Florida in 2018. In this context, they would also like to visit our region. We followed up with them after the show and offered further assistance for their research. We will stay in contact to realize their planned trip in 2018.

Mr. Philip Kanchana

Bruno Gmuender GmbH

Mr. Kanchana did not attend our appointment as he had met Mr. Bridges during the LGBT Media Brunch in the morning already. After the show, Mr. Bridges sent him video material for his planned production about LGBT hot spots in St. Pete/Clearwater. He was also supposed to attend this year’s IGLTA in St. Petersburg, but he cancelled on short notice. We will follow up with in order to see if we can support him in any other way.

Mr. Stephan Mor

Urlaubsguru.at

After we completed an appointment with the journalist at ITB Berlin 2017, we followed up with the journalist. For detailed information, see section 4.1 Fam trips in this report.

Mr. Gerald W. Huft ICJ mice magazine

After having completed an appointment with Mr. Huft at ITB Berlin 2017, we followed up with him. He is interested in visiting SPC in May 2018 and writing about hotels and MICE offers in our area. We will stay in contact with Mr. Huft in order to realize his press trip.

Ms. Judith Hoppe Reise-Inspirationen

Ms. Hoppe stopped by our booth at ITB Berlin 2017. We followed up with her after the event and sent her detailed information about SPC. We will maintain the contact.

Ms. Jasmin Jaerisch Mr. Soenke Grahl

TAUCHEN

After our meeting at ITB Berlin, we followed up and sent her information about the artificial reef system in SPC. We also also followed up regarding press fam trips. Until now, we have not set concrete dates for a potential trip.



Mr. Volker Hansch EASY LIVING

Mr. Hansch has a strong interest in our area and has already published an article about kayaking in SPC in the December issue of his magazine. Unfortunately, he had to cancel our appointment at ITB Berlin. So we proactively contacted him subsequent to the trade show and pitched SPC story ideas. We will continue following up with the journalist.

Mr. Thomas Jachnow Lufthansa

We met with Thomas Jachnow at ITB Berlin 2017 to discuss the airline’s support with flight tickets for future press trips. After the show, we followed up with him. He informed us that Lufthansa will not be able to completely sponsor the flight tickets for a group fam trip. However, he wants to talk to his sales team so that they will offer us a very good rate instead. We sent him possible travel dates and are now waiting for his reply.

Ms. Gabriella Muehlbauer

justdeluxe.at et al.

KMS continued the liaison with Ms. Muehlbauer after we met her at ITB Berlin. We sent her our recent press release about the sun record in St. Pete. Consequently, she published articles about that on two of the blogs she is responsible for. We added the coverage to this report.

Mr. Georg Baumann

Mr. Philipp Freudenberg

Rute & Rolle / Fisch & Fang

After our meeting at ITB Berlin, we continued following up with both journalists. We sent them information about fishing opportunities in our area and offered further assistance for their research.

Ms. Susanne Schaeffer

AZUR Das Kreuzfahrtmagazin

After we completed an appointment with the journalist at ITB Berlin 2017, we followed up with the journalist. For detailed information, see section 4.1 Fam trips in this report.

Ms. Ingrid Lundberg-Piper

RND RedaktionsNetzwerk Deutschland

At ITB Berlin, we gave her a destination presentation with a focus on family-friendly attractions. Ms. Lundberg-Piper is interested in an individual press trip to our region, possibly with her family. We continued following up with her after ITB in order to realize a press trip for her in the future.

Mr. Jonathan Leibl Haus & Grund - Baden

After our meeting at ITB Berlin in March, we followed up with Mr. Leibl. He informed us that he has published an article about the Don Cesar Hotel in several regional issues of the magazine Haus & Grund. He will kindly send us the articles so that we can add them to the next report.



Ms. Alexa von Busse www.reisereporter.de

KMS followed up with Ms. Busse after our appointment at ITB Berlin. She informed us that her travel plans to SPC have become more concrete in the meantime. She plans a Florida round trip in fall during which she would like to visit our area, too. She is especially interested in stories about Tarpon Springs, interesting interview partners and, as she travels with her two children in family-friendly hotels and activities. Since she is in Hannover quite often, we will arrange a meeting at our office to discuss a possible press trip.

Mr. Stefan Klug Maerkischer Markt

At ITB Berlin, Mr. Klug informed us that some of his relatives moved to Clearwater so that he will stay in our area more often from now on. His next stay is planned for April 2018. We followed up with him and sent him further information about our area. Furthermore, we offered assistance for his next trip to SPC. He told us that he will get in contact as soon as he has planned his next trips more concretely.

Mr. Manfred Klemann Unterwegs Verlag GmbH

After having met Mr. Klemann’s ex-colleague Ms. Mattes on his behalf at ITB, we reestablished the contact with him after the show. We followed up with him to find out about the travel dates of the reporter he is planning to send over and to see how we can assist him and/or the reporter. We are awaiting his reply regarding the travel dates.

Mr. Holger M. Jacobs

FVW Corporate Publishing

After our appointment at ITB, we continued the liaison with Mr. Jacobs. We will keep in contact and assist him with information for his planned Florida special in late September 2017. In addition, we will follow up at ipw in Washington, DC.

Ms. Yvonne Beck Bexx Media

GmbH/Freelance journalist

Ms. Beck publishes her articles in different print media such as Prestige, Connoisseur Circle and Falstaff. At ITB Berlin 2017 she also introduced us to her own newly founded magazine “bucketlist” that will be published four times with a circulation of 25,000 copies in Switzerland in 2017. As she is interested in a press trip to Florida and would like to visit our area in this context, we followed up with her and offered her further assistance for her research and for her trip to our area in the future. In addition, we will follow up at ipw in Washington, DC.



4. PUBLIC RELATIONS ACTIVITIES

• KMS continued preparations for the individual press trips of Mr. René Laemmel and Mr. Dirk Baumgartl.

• KMS continued preparations of the social media project “Praktikum deines Lebens”

(“internship of your life”) that will be promoted by “Urlaubsguru”, one of the largest travel social media platforms in the German speaking countries.

• KMS started preparations for potential upcoming group press fam trips later this year.

• KMS continued uploading postings and photos on VSPC’s German Facebook page several times per week.

• KMS supported several media professionals with high-resolution photos, specific

information on our area and our German VSPC press kit.

• KMS evaluated and categorized all media clippings on VSPC that we received from the media monitoring service.

• KMS monitored all VSPC media clippings that we received in February 2017 and

evaluated them based on different categories.

• KMS wrote the monthly activity report and sent it to VSPC.



4.1 FAM TRIPS

Group press fam trip Switzerland

May/June 2017

KMS and VSPC discussed a possible group press fam trip with Swiss media in late May/early June 2017. In this context, VSPC contacted the Swiss airline Edelweiss in order to ask for support on flight tickets. Edelweiss’ answer is pending.

Group press fam trip

Germany November 2017

KMS and VSPC discussed a group press fam trip from Frankfurt in November 2017. In this context, we contacted Mr. Jachnow from Lufthansa to request support for the flight tickets.

Ms. Susanne Schaeffer AZUR Kreuzfahrtmagazin

April 22, 2017

After we met the journalist at ITB Berlin, we supported her with information about local parking facilities in Clearwater Beach. VSPC also arranged a dinner for her at the Opal Sands Resort on April 22nd. We will follow up with her once she returned from her cruise.

Mr. Daniel Frick/ Mr. Stephan Mor

Urlaubsguru.at May 14-19, 2017

KMS maintains the contact with Daniel Frick and Stephan Mor in order to plan the stay of intern Marino in our area. VSPC will support him with accommodations and activities for five days, May 14-19, 2017. Some ideas for his itinerary are: Sky surfing, JetLev, kayaking, snorkeling, pottery, glass blowing, brewery tour and visiting Tarpon Springs to see the sponge divers. VSPC will draft an itinerary for Marino and submit it to Urlaubsguru directly.

Mr. Dirk Baumgartl blu media

May 3-7, 2017

Mr. Baumgartl will visit the IGLTA Convention in early May 2017 and wants to research for a Florida story in several LGBT friendly destinations. In this context, VSPC agreed to host him from May 3-7, 2017. The itinerary was sent to him by VSPC directly. We will follow up with him when he has returned from his Florida round trip.

Mr. René Laemmel WOW - World of Wellness

October 2017

Mr. Laemmel has a strong interest in our area; he has published several articles about SPC already in 2013 and 2014. He contacted us to express his interest in an individual press fam trip to our area in October 2017 together with his wife/co-editor Ms. Manuela Laemmel. We forwarded his request to VSPC and got a positive feedback. However, we still need to sort out if the flight tickets for both of them can be supported. Maybe we can split the costs between VSPC and Edelweiss. We have not found a solution yet.



5. MISCELLANEOUS ACTIVITIES • KMS prepared agendas for fortnightly conference calls, completed the calls with

VSPC and the Central European Marketing Office in order to synchronize our PR and marketing efforts.

• KMS forwarded all requests for marketing and advertising co-operations to the

VSPC Central European Marketing Office.

6. KEY PERFORMANCE INDICATORS ACHIEVED KPI

Target of 12 months (Oct. 2016 – Sep. 2017)

Amount Achieved in April 2017

Amount Achieved to date

KPIs Remaining

News Releases

12

1

7

5

Newsletters

6

0

3

3

Media Calls

15 – 20 p.m.

18

152

28-88

Media Visits

10 – 15

0

5

5 – 10



7. APRIL 2017 MEDIA COVERAGE Generated

TV

Publication

Date

Title

Media Title

Type of Media

Agency Assist

Circu-lation/

Visit

Media

Value in US-$

1 April 02, 2017 Anna und die wilden Tiere

KiKa/ARD TV

KMS

supported

with the

press trip

125,000 348,000

Total TV

125,000

348,000

Print

Publication

Date

Title

Media Title

Type of Media

Agency Assist

Circu-lation/

Visit

Media

Value in US-$

1 February 27,

2017

St. Pete is Florida’s unofficial

cultural capital

Schwulissimo West

Lifestyle magazine

KMS press

release

January

2017

35,487 5,979

2 March 26,

2017

Sand sculptures in Clearwater

Beach

Schleswig-Holstein am

Sonntag

Weekly news-paper

KMS

newsletter

March 2017

50,000 354

3 April 12, 2017

Brief notes/Travel

“splinters”/Tips and trends

from the world of travelling

Wochenblatt Karlsruhe

Weekly news-paper

KMS press

release April

2017

189,650 477



Online

Publication Date

Title

Media Title

Type of Media

Agency Assist

Circula-

tion/ Visit

Media

Value in US-$

1 March 08, 2017

Clearwater – How dolphin Winter helps

people

www.rausinsleben.de

Travel blog

KMS supported

with information

4,600 89

2 March 19, 2017

Clearwater Beach, powder sand beach and

dolphins

www.rausinsleben.de

Travel blog

KMS supported

with information

4,600 89

3 March 27, 2017

St. Pete is the unofficial

cultural capital of Florida

www.schwulissimo.de

Online lifestyle

magazine

KMS press release January 2017

111,020 2,111

4 April 01, 2017

St. Pete

defends its title as Florida’s unofficial

cultural capital

www.adabei.eu

News website

KMS press release January 2017

60,000 1,151

4 April 15, 2017 Something

surreal under palms

Neue Westfaelische

Daily news-paper

Individual

press trip

January

2017

220,084 43,301

5 April 15, 2017 Something

surreal under palms

Neue Osnabruecker

Zeitung

Daily news-paper

Individual

press trip

January

2017

272,279 40,154

Total Print 767,500 90,265



5 April 05, 2017 Clearwater

Beach & Pier 60

www.youtube.com

(Travelnews AG channel)

Social Media

KMS press release

February 2017

51 views 23

6 April 06, 2017 Sun record for St. Petersburg

www.infoticker.ch

News website

KMS press release

April 2017 19,320 365

7 April 07, 2017

St. Petersburg is holds the sun record for 50

years

www.motorpress-

austria.com

Online lifestyle

magazine

KMS press release

April 2017 15,000 291

8 April 12, 2017

Experience

history first-hand – Looking for the historical

roots of St. Pete/Clearwater

www.adabei.eu

News website

KMS press release March 2017

60,000 1,151

9 April 12, 2017


years

www.motor-traffic.de

Online lifestyle

magazine

KMS press release

April 2017 4,410 84

10 April 12, 2017

Where 360 sunny days per

year are not exceptional

www.travelnews.ch

Travel website

KMS press release

April 2017 33,000 625

11 April 12, 2017


years

www.presseschleuder.com

News website

KMS press release

April 2017 101,070 1,947

12 April 12, 2017


years

www.unternehmen-heute.de

News website

KMS press release

April 2017 11,850 192

13 April 13, 2017 768 sunny days

in a row www.faktum.a

t Travel

website

KMS press release

April 2017 750 16



14 April 13, 2017 768 sunny days

in a row www.elite-

magazin.com

Online lifestyle

magazine

KMS press release

April 2017 750 16

Total Online 426,421 8,150

Total TV + PRINT + ONLINE 1,318,921 446,415

8. TIME BILLING

Consultant Hours Axel Kaus 27:15 Lena Edeler 42:15 Micha Beyersdorf 17:00 TOTAL 86:30



9. MARKET UPDATE

INTERNATIONAL TRAVEL UNEXPECTEDLY STRONG TO START 2017 SHOWS

U.S. TRAVEL ASSOCIATION

International travel again defied growth expectations in February 2017, according to the U.S. Travel

Association’s Travel Trends Index (TTI)—but U.S. Travel economists still warn of a drop-off in

international travel going forward.

International travel data from February shows that international travel to the U.S. actually grew faster

than domestic travel that month.

The February data is notable because it captures the first full month after President Trump’s initial

executive order on visas and immigration, issued January 27. However, U.S. Travel economists stress

that because international travel is usually planned months in advance, the latest TTI is not a thorough

illustration of the executive order’s effect on demand for international travel to the U.S.

Said David Huether, the U.S. Travel Association’s senior vice president for research: “It’s important to

remember that there is a significant lag time between searches for international trips and when they’re

actually booked, and then another lag between bookings and the actual trip—typically a matter of

months. There’s a lot of data out there purporting to show a drop in international travel to the U.S.

because of President Trump’s executive order, but the reality is we do not have a definitive data picture

of the order’s impact yet.”

The TTI’s Current Travel Index (CTI) for domestic leisure travel, normally the bastion of travel growth in

the U.S., remained positive in February, but notably reflected the slowest year-over-year growth for the

sector in four years. Domestic business travel growth slipped into negative territory yet again.

However, these anomalous growth patterns (international travel growing, domestic travel slowing), are

expected to revert back to their previous norms in the months ahead, according to the TTI’s predictive

Leading Travel Index (LTI). International travel will likely decelerate, and domestic travel, both leisure

and business, will resurge.

The U.S. Travel Association developed the TTI in partnership with Oxford Economics, and draws from

multiple data sources to develop these monthly readings. In order to compile both the CTI and LTI

readings, the organization’s research team utilizes multiple unique non-personally identifiable data sets,

including:



• Advance search and bookings data from ADARA and nSight

• Passenger enplanement data from Airlines for America (A4A)

• Airline bookings data from the Airlines Reporting Corporation (ARC)

• Hotel room demand data from STR. (Source: http://www.travelandtourworld.com/news/article/international-travel-unexpectedly-strong-to-start-2017/)

FOREIGN TOURISTS SPEND FOUR TIMES AS MUCH AS LOCALS IN THE US

The official tourism board of the New York City reported to a leading news website that about 13 million

international travelers actually spend four times as much as that spent by the regional tourists of the

U.S. during their trips to this city.

On a normal day, New York City embraces an overwhelming 175,000 to 180,000 tourists, as per Chris

Heywood, Senior Vice President, global communications for NYC & Company.

Some of the top tourists are Australian and Brazilian tourists, contributing about $1.87 and $2 billion

respectively in this region in 2015.

The Europeans had been among the top five spenders.

On the other hand, the British travelers to the Big Apple had an average spending of nearly $1.6 billion in

the year 2015, while the French travelers spent $1.11 billion and the Germans had spent $1.1 billion.

Almost nine out of 10 foreign visitors generally go out for shopping as compared to lesser than three

domestic visitors, as reported by the local media.

Shopping is, after all the most popular activity for the international tourists dropping into the New York

City who come for sightseeing. However, this city is getting all geared up for a drop in revenue as it

estimates that 300,000 lesser number of foreign visitors would arrive here as compared to the same in

2016.

Trump’s restrictive travel policies that limit travel from the Muslim-majority countries also play a crucial

role in the number of international travelers visiting the city.

(Source: http://www.travelandtourworld.com/news/article/foreign-tourists-spend-four-times-as-much-as-locals-in-the-us/)



HARDER VISA RULES FOR EU MIGHT BRING BIG BLOW TO US TOURISM

The US visa-waiver program might undergo new rules and speculation under the Trump administration.

According to the current rules, it allows European passport holders to travel to America without a visa.

The secretary of homeland security, John Kelly said in a statement at George Washington University

allowing Europeans to travel to the US without a visa should be reviewed and pointed towards the

concern of over tourism. However, keeping up the hope, he added that they would have to start looking

very hard at that [visa-waiver] program… not eliminating it and not doing anything excessive.

Thousands of European passport holders have travelled to Iraq and Syria to fight for the so-called Islamic

State and Kelly said he feared the US visa-waiver program could be exploited by terrorists looking to

carry out attacks on US soil.

Apart from Poland, Bulgaria, Croatia, Romania and Cyprus, all EU countries are included within the US

visa-waiver program.

According to the travel experts, the US has until May to address the current imbalance – or face the

prospect of its citizens having to apply for visas to travel around the EU. It will, in reality create much

hardship for US citizens to travel around the EU – and vice versa.

Eduardo Santander, executive director of the European Travel Commission (ETC) said in a letter that

they are very concerned about the economic and political impact of a suspension of visa waiver for US

nationals.

Various Trump administration policies, of which the two drastically failed travel bans created much

discouragement in the holidaymakers from visiting America. According to the industry experts, the US is

set to see a 10.6 million decline in visitors over the next two years and it might result in an estimated

$18 billion drop of US economy. (Source: http://www.travelandtourworld.com/news/article/harder-visa-rules-for-eu-might-bring-big-blow-to-us-tourism/)



EXPERTS CLAIM TRUMP’S TRAVEL RULES DISCOURAGES TOURISTS

US President Donald Trump states that he wishes to keep people out from the US who seem to be a

threat to the national security of this region. But then, experts claim that his travel policies are

threatening the American travel business.

According to one of the studies, there has been a 10.6 million decline in the tourism figures this year.

And, it is estimated that the drop of 7% in the number of expected tourists would be costing the U.S.

economy more than $18 billion and about 107,000 jobs, as per Tourism Economics, a forecasting firm

used by the industry.

Over half of the lost business would be caused due to minimized travel from Canada and also Mexico.

But, experts mentioned that they are quite anxious about the tourism declines from the U.K. and western

Europe. In March, Trump declared a 90-day freeze on the visas for citizens of Yemen, Sudan, Somalia,

Libya, Iran, Libya and Syria. The visa restrictions have been blocked by the court.

The Trump government have also banned travellers from as many as 10 airports in the Muslim majority

nations from bringing in laptops inside the plane cabin.

However, these policy changes were quite limited. But, the debate they have caused has started to

discourage travel among globetrotters. Adam Sacks, president, Tourism Economics said that this travel

ban might affect less than 0.1% of all the tourists. But then, the entire concept of Trump’s travel policies

have given a harsh blow to the U.S. brand as a global destination.

Also, a relatively strong dollar have been known to adversely impact travel to the U.S.

Sacks said that currently they are forecasting a sharp drop in tourism numbers visiting the U.S. He added

that the bookings and survey data indicate that the travellers are adjusting their travel plans. Mike

McCormick, the executive director of the Global Business Travel Association said that it is just not leisure

travel but business travel is also likely to bear the brunt of Trump’s travel regulations.

Some of the travellers are anxious that they might confront with hassles at the border.

(Source: http://www.travelandtourworld.com/news/article/experts-claim-trumps-travel-rules-discourages-tourists/ )



370 MILLION YOUNG TOURISTS WILL EXPLORE THE WORLD BY 2020:

UNWTO

The tourism of younger travelers appears to be quite a promising market of late.

This is due to the fact that the latest data released by the World Tourism Organization reveals that as

many as 370 million young tourists are expected to globetrot by 2020. Another figure estimates that for

the travelers between the ages of 18 and 26, the value of this marked would rise up to 320 billion dollars.

The relevant trends that the tourism businesses should be aware of include the dynamics of the tourism

market of the young people, the increase of student travel and reduced prices.

It has been proven that the young people usually never cancel their arrangements, Even diseases would

not compel them to change their minds when it comes to travelling.

And, the globalization of technology has made it even simpler for students to go for travels. During the

spring season, there is an increase on the bookings of young tourists. It is when the prices are lower that

the attention of the potential travelers are grabbed to the maximum extent. And, this generally applies

for students.

Young tourists are looking for destinations that offer them unrestricted access to the network.

T-Mobile is very popular since it offers unlimited text and internet in as many as 140 nations. Moreover,

young travelers always seek an inclusive booking experience, from where they can easily enjoy access to

every information.

(Source: http://www.travelandtourworld.com/news/article/370-million-young-tourists-will-explore-the-

world-by-2020-unwto/)



MEXICO SURPASSES TURKEY TO BECOME THE EIGHTH MOST POPULAR

TOURIST DESTINATION IN THE WORLD

According to the UNWTO, Mexico has toppled Turkey to become the world’s eighth most popular tourist

destination. In the World Tourism Barometer, Mexico moved up from the ninth place and received 35

million visitors last year, compared to Turkey’s 28.3 million. Mexico dropped to 15th place in 2013 due to

security crisis, but the industry has been steadily recovering since then.

The federal government has said that it expects to be among the top five soon, given that foreign visitor

numbers are up 50% since 2012. Tourism revenues for Mexico also went up last year, fetching in US

$19.6 billion. Best performing markets were the Riviera Maya, Cancún, Los Cabos, Puerto Vallarta and

Riviera Nayarit.

Although there are some political tensions and fears of violence in certain areas of the country, a survey

of travel agents saw their Mexico business grow during the past year.

(Source: http://www.travelandtourworld.com/news/article/mexico-surpasses-turkey-to-become-the-

eighth-most-popular-tourist-destination-in-the-

world/?utm_source=iContact&utm_medium=email&utm_campaign=Travel%20And%20Tour%20World&u

tm_content=Uber+to+test+its+first+flying+taxi+in+2020)

Waterloo House, 207 Waterloo Road, London SE1 8XD

T: +44 (0)20 3440 8930 | E: [email protected] | W: rooster.co.uk | F: +44 (0)20 3440 8936

REPORT PR Activity Report

CLIENT VSPC

MONTH April 2017

Rooster | PR Activity Report | Page 2 of 8

Key Performance Indicators

KPI Target over 12

months (Jan 2017 –

Dec 2017)

Amount Achieved

in April 2017

Amount Achieved

to date

KPI’s Remaining

Press releases 15 0 1 14

Media visits 10 9 10 0

Media briefings 25 0 3 22

Coverage

Broadsheet: 10

Tabloid: 12

Regional: 14

Trade/B2B: 8

Consumer: 16

Online: 14

Broadcast: 1

Blogs: 8

Broadsheet: 0

Tabloid: 0

Regional: 0

Trade/B2B: 1

Consumer: 3

Online: 0

Broadcast: 0

Blogs: 0

Broadsheet: 0

Tabloid: 0

Regional: 0

Trade/B2B: 2

Consumer: 8

Online: 0

Broadcast: 0

Blogs: 0

Broadsheet: 10

Tabloid: 12

Regional: 14

Trade/B2B: 6

Consumer: 8

Online: 14

Broadcast: 1

Blogs: 8


Coverage

Category Date of

publication Publication Journalist Article Circulation

Trade 01/04/17 Selling Travel

Jeannine

Williamson Sun spots 14,925

Consumer 14/04/17 Florida Friday Gosh PR Florida fun in the sun 26,702

Consumer 25/04/17 English Mum Becky Wiggans Blog post on upcoming activity

Monthly page

views: 213,680

Consumer 28/04/17 Florida Friday Gosh PR

Top Attractions in the Sunshine

State 26,702


Activity

Key Pitches:

Journalist/blogger Outlet Topic

Gosh PR Florida Friday Florida’s best malls

Jeannine Williamson Selling Travel Florida destination update

Gosh PR Florida Friday Florida top attractions

Gosh PR Florida Friday Family activities

Laura French Travel Weekly Historic Hotels


Partner Meetings

Rooster met with SeaWorld to discuss updates and possible collaborations

Rooster met with Becky Fairlie-Clarke, Visit Tampa to discuss destination updates and group trips

Rooster met with Gaydio to run through the IGLTA trip and key messaging

Individual Press Trips

April 2017

o Georgina Wilson-Powell, Good Things Magazine/ The Jewish Chronicle – Rooster finalised Georgina’s itinerary and made final

arrangements for her trip

o Lela London - www.lelalondon.com – Rooster arranged review visits and excursions with relevant partners. Rooster saved all

social and blog coverage and sent to partners

Group Trips

April 2017

o Joint Kissimmee and Norwegian blogger/influencer trip

Rooster finalised the itinerary and contacted partners

Rooster worked with Leroy to finalise on ground arrangements including a VSPC rep and transport

Liaised with Kissimmee and Norwegian about arrangements and blogger requirements

Monitored trip coverage and social posts

May 2017

o IGLTA media trip

Finalised ground arrangements and flight support/date changes

http://www.lelalondon.com/


Other Activity

Rooster had a regular conference call with the marketing team and Leroy

Rooster drafted website copy for Expedia

Rooster proposed Channel 4 filming in the destination

Social

Facebook

Facebook activity continued through April with weekly editorial calendars submitted and then implemented

Rooster continued with customer responses and general management of the page

Total page likes (UK) increased from 5,575 on 1 April to 5,586 on 31 April, an increase of 11

Total engagement (clicks) rate: 2,934 Total reach of our posts: 86,985 Total impressions including shares/likes/news feed

placement: 333, 461

The most popular post was a sunset image. The post received 27 likes, 1 love, 1 haha, 2 wows and 3 shares leading to a

reach of 1,533. There were 15 clicks on the post:


Forthcoming activity and priorities

Press Trips

Draft itineraries and contact partners regarding individual and group trip itineraries

Continue to monitor requests for press trip support/blogger requests

Press Releases

Finalise Beer passport and launch of GulpCoast.com release when information is received – send out Beer passports/ hand out at

media meetings

Draft pitch detailing the architecture in St. Pete – including the Dali Museum

Activity

Sun cream bottle campaign proposal – investigate bottle suppliers/campaign ideas

IGLTA

Creative campaign with Gaydio and GSN

Follow up with journalists post IGLTA


Contact Rooster PR

If you have any questions regarding this report, please do not hesitate to get in touch.

Your Rooster VSPC team is:

Stuart Fyfe, Account Director

Nick Wheywell, Head of Digital

Katie Raby, Account Manager

Libby Allan, Senior Account Executive

E: [email protected]

T: +44 (0)20 3440 8930

W: www.rooster.co.uk

Tw: @RoosterPR

mailto:[email protected]

http://www.rooster.co.uk/

Memo

To: David Downing; Leroy Bridges From: NJF Date: May 5, 2017 Subject: Account Activity April 2017

We are pleased to provide highlights of public relations activities undertaken by NJF during the month of April 2017.

MEDIA PLACEMENTS

Coastal Living

May 2017

Circulation: 660,123 Advertising Value: $53,867

Unique Monthly Visitors: 860,242 As a result of our work with Editor Tracey Minkin, NJF secured coverage of St. Petersburg in a cover feature on the “Best Places to Live on the Coast.” The story spotlighted destination hot spots and the up-and-coming art & culture scene. Taste & Travel

Spring 2017

Circulation: 20,000

Advertising Value: $555 NJF secured coverage of St. Petersburg/Clearwater and the craft beer trail in the Canadian travel and lifestyle publication. The piece highlighted multiple breweries throughout the destination in the “Hot Off The Grill” culinary travel section. USAToday.com

April 12, 2017

Unique Monthly Visitors: 118,393,647 As a result of our work and media stay coordinated for Devorah Lev-Tov, NJF secured coverage of St. Petersburg in a roundup of the “Five Underrated Food Cities on the East Coast.” The feature spotlighted the destination’s up-and-coming food scene and included multiple images in a slideshow.

UPCOMING MEDIA PLACEMENTS Orlando Magazine

May 2017

Circulation: 32,803 NJF secured destination coverage of St. Petersburg/Clearwater in the regional lifestyle magazine as a result of our continued work with Megan Padilla. FIRST For Women

May 25, 2017

Circulation: 921,008 NJF secured upcoming coverage of Clearwater Beach in the women’s lifestyle publication as a result of our work with Editor Carey Ostergard. Parents

June 2017

Circulation: 2,223,090 As a result of our continued work with Karen Cicero, NJF secured upcoming coverage of St. Petersburg/Clearwater and the TradeWinds. Parents

August 2017 Circulation: 2,223,090 NJF secured upcoming coverage of St. Petersburg/Clearwater’s outdoor adventure offerings as a result of our work with Karen Cicero. PaperCity

TBD

Circulation: 80,592 NJF secured upcoming coverage of St. Petersburg/Clearwater in the luxury lifestyle magazine for Dallas and Houston residents as a result of the media visit coordinated for James Brock. San Francisco Chronicle

TBD

Circulation: 167,602 As a result of the media visit coordinated for freelance writer Blane Bachelor, NJF secured upcoming coverage of St. Petersburg in the “One Day, One Place” travel column.

NYMag.com

TBD

Unique Monthly Visitors: 23,867,097 NJF secured upcoming coverage of St. Petersburg in a standalone travel feature as a result of the media visit coordinated for freelance writer Blane Bachelor.

MEDIA STAYS

NJF connected with freelance writer Katherine Rodeghier (St. Louis Post-Dispatch, The Dallas Morning

News, Daily Herald, Chicago Tribune) following her media visit to the destination from March 29-April 1. NJF is assisting with her stories as needed.

NJF coordinated passes to The Dali Museum for freelance writer Ed Condran (Metro, PhillyVoice.com,

Bucks County Courier Times, Ohio Magazine, New Jersey Monthly) while he was traveling through the destination on April 13. NJF is following up to ensure the destination and museum are top-of-mind.

NJF continued coordinating media visits for the below LGBT journalists to attend the IGLTA conference in St. Petersburg from May 4-6. NJF is following up to discuss logistics and itinerary details.

o Kelsy Chuavin, Freelance (Condé Nast Traveler, Fodors.com, Curve, Gay City News) o Lucas Grindley, Editor-in-Chief of The Advocate

NJF began coordinating a media visit for freelance writer Chelle Koster Walton (Sunseeker, Miami Herald, USAToday.com, FOXNews.com, Los Angeles Times) while she is in Clearwater Beach from May 7-9. NJF is awaiting details from her on desired activities and meals.

NJF began coordinating a media visit for freelance writer Alex Beaven (USA Today, Time Out New

York, ABCNews.com, BusinessInsider.com) while she is in the destination on May 11. NJF is working to organize accommodations, activities, and meals.

PITCHING AND OUTREACH

NJF conducted outreach to top-tier media for deskside meetings with Leroy Bridges when he was in NYC for the Visit Florida event in April. NJF secured the below appointments and is following up to assist with pending stories and ensure the destination is top-of-mind:

o Alex Beaven, Freelance (USA Today, ABCNews.com, BusinessInsider.com)

o Jonah Flicker, Freelance (Travel + Leisure, Food & Wine, Men’s Journal)

o Lauren Vespoli, Assistant Editor of Hemispheres, Rhapsody & The National

o Lenora Jane Estes, Features Editor of WSJ. Magazine – LJ canceled last minute due to a deadline and NJF meeting rescheduled for May.

NJF invited top-tier Boston-based editors and freelance writers to meet with Leroy Bridges on May 15

and 16. NJF secured the below appointments and is following up to secure additional meetings. o Alex Cavallo, Deputy Managing Editor of The Improper Bostonian

o Andrew Sessa, Freelance (Conde Nast Traveler, Departures, Architectural Digest, Bon

Appetit, Coastal Living, New York Post, Saveur)

o Diane Bair, Freelance (The Boston Globe, National Geographic Traveler, Family Circle,

Yankee Magazine)

o Kim Foley MacKinnon, Freelance (AAA Northern New England Journey, Forbes.com, The Boston Globe)

o Paul Rubio, Freelance (Condé Nast Traveler, LUXURY, Private Clubs, Robb Report, Palm

Beach Illustrated)

o Steve Jermanok, Freelance (The Boston Globe Sunday Magazine, Travel + Leisure, The

Washington Post, Men’s Journal, Yankee Magazine)

NJF pitched St. Petersburg/Clearwater in a roundup of summer destinations in the U.S. to short-lead travel, lifestyle, and general interest outlets including (but not limited to):

o ABCNews.com

o Forbes.com o New York Daily News

o TravelandLeisure.com o USA Today

NJF continued pitching “Dali and Schiaparelli” at The Dali Museum to long-lead travel, lifestyle, art/culture, and fashion publications including (but not limited to):

o AFAR

o Conde Nast Traveler

o Delta Sky

o ELLE

o Robb Report

NJF invited regional media to attend the Sugar Sand & Sunsets VIP Dining Experience in Clearwater on April 21 or 22. Unfortunately, no journalists were able to attend, but NJF is continuing to follow up to share destination news and invites.

NJF hosted a media meeting in New York City with freelance writer Megan Padilla (Travel Weekly,

Orlando Magazine) to discuss destination news and updates.

NJF pitched St. Petersburg/Clearwater to Managing Editor Alexandra Cavallo for a potential travel

feature in The Improper Bostonian. NJF is following up to share additional details.

NJF shared details on the destination with Editor Brooke Porter Katz for possible coverage in Martha

Stewart Living and/or Martha Stewart Weddings. NJF is following up to ensure the destination is top-of-mind.

NJF pitched St. Petersburg and 3 Daughters Brewery to freelance writer Perri Blumberg for inclusion in a piece on breweries that grow their own hops on MensJournal.com. NJF is following up to determine interest.

NJF pitched Honeymoon Island and Caladesi Island to Katie Jackson for inclusion in a roundup of the world’s best unknown beaches on FOXNews.com. NJF is following up to determine interest.

NJF pitched Clearwater Beach to freelance writer Laura Powell for possible inclusion in Skift.com’s new

newsletter that highlights luxury entering second tier cities. NJF is connecting with Lou Plasencia to discuss further.

NJF pitched the destination to Editor Paul Brady for a “What to Do In” feature on CNTraveler.com. NJF

is following up to ensure the destination is top-of-mind.

NJF pitched St. Petersburg/Clearwater to freelance writer Jennifer Wood for potential inclusion in a story

on dog-friendly destinations for ThePointsGuy.com. NJF is following up to determine interest.

MISCELLANEOUS

NJF participated in bi-weekly conference calls with the client to discuss initiatives including: o Hotel Development o Art & Culture Updates o Upcoming Museum Exhibits o New Restaurant/Bar Updates o Sea Turtle Nesting Season

NJF participated in a call with The Dali Museum and Paradise to discuss details and pitching efforts for the upcoming “Dali and Schiaparelli” exhibit.

NJF drafted a comprehensive media tour recap following the deskside meetings for Leroy in April.

NJF provided guidelines to encourage voting for Conde Nast Traveler’s “Readers’ Choice Awards.”

activity report - pinellas cvb...public relations activity report | april 2017 | page 6 of 25 mr....

Documents