Activity ReportFor Communications Technology Grade 10

Summative Activity: Logo and Personal Stationery

Course Code: CONT403

Developed by: Frank Nardi

Time: 7 hours

DescriptionStudents will use the principles of design and

typographical principles to produce personal stationery products. They learn to prepare art for print production using hand and computer graphic techniques using Adobe Illustrator.

Activity #

Activity Title/NameLearning

Expectations- Overall- Specific

Assessment Categories Tasks

1.1 Introduction to Illustrator

A1, A2A1.3, A1.5, A2.1

Assessment for learningAssessment as learningAssessment of learning

Students will complete Illustrator tutorialsStudents will complete Illustrator tutorial assignments

1.2 Principles of Design A2, B3A2.1, B3.1

Assessment as learning Assessment of learning

Students will study and find examples of principles of design in advertisements

1.3 Community Newsletter

B2B2.1, B2.4

Assessment as learning Assessment of learning

Students will explore typography and create a newsletter

1.4 Logo Design and Personal Stationery

A1, A2A1.2, A1.3, A1.5, A2.1D1D1.2

Assessment as learning Assessment of learning

Students will design and logo and business cardStudents will design and produce personal stationery products

Unit Overview Chart

Specific Expectations

A1.3 demonstrate an understanding of production processes and workflows (e.g., subject/location selection, lighting set-up, shooting, digital imaging, and digital editing in audio/video and photography; layout, pre-press, presswork, and binding in publishing; site design, page layout, content development, and testing in web design);

A1.5 identify different types of communications software used to create communications technology products and services (e.g., software for photo, audio, and video editing, animation, page layout, web page creation, and computer graphics) and describe how they are used.

A2.1 demonstrate an understanding of communications technology terms, and use them correctly in oral and written communication (e.g., composition, contrast, scene, typography, layout, storyboard, clip, fade, dissolve, levels, layers, SFX, filters, timeline, site map, navigation);

D1.2 apply safe work practices when performing communications technology tasks (e.g., use ergonomically designed equipment, keep work area tidy, avoid eye strain, use moderate volume levels).

Step 1:Alphabet Game

Step 2:

Introduce Logo’s with powerpoint presentation

Graphic Design

Logos

Graphic Design - Logos

One important area of graphic design is Logo Design - the art of visual identity .

Graphic Design - Logos

What is a logo A logo is a sign, symbol,

trademark or badge which conveys the identity or ownership of a product, company, campaign or concept in as memorable a way as possible.

Graphic Design - Logos

How are logos used A logo can be used in many different

forms, sizes and contexts. For example, the logo for a hotel

could be printed on a letterhead or menu, embroidered onto a napkin or jacket, embossed on metal cutlery or illuminated as a huge neon sign on the side of the building.

Graphic Design - Logos

What are the basic qualities of a logo A logo should be simple so that it

retains its clarity of design in different contexts.

If it is too complicated, its details may be lost when it is reduced in scale.

Also, a simple logo design is faster to read, easier to remember and consequently more instantly identifiable.

Graphic Design - Logos

What is the main function of a logo? A logo should convey an

immediate and memorable identity and must connect with its target audience in a positive manner.

Graphic Design - Logos

Over the last century, our lifestyles gradually became more complex.

Conversely, the design of logos became simpler for ease and speed of recognition in a faster world.

Graphic Design - Logos

The evolution of the Shell Logo throughout the 20th century clearly demonstrates this effect.

Graphic Design - Logos

Three types of logos

                              Iconic/Symbolic

Icons and symbols are compelling yet uncomplicated images that are symbolic of a particular company or product.

Graphic Design - Logos

Three types of logos

Logotype/WordmarkLogos are created using various types of fonts. Type fonts come in thousands of possible variations, shapes, sizes, and styles, each conveying a slightly different impression upon your intended audience.

Graphic Design - Logos

Three types of logos

Combination Marks Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization.

Graphic Design - Logos

Three types of logos

_________________ _________________

Step 3:

Show students examples of Logo’s with personal stationery products.

Step 4:

Review the assignment with students with activity handout.

For

Communications

Technology

Steps to take…..

• What is the product?

• Who uses the product –

target group?

1. What is the Challenge?

2. Decide on the Design

• Size, material, 2D or 3D

• What design programs can

you use?

3. Brainstorm Ideas

• Record a list of all your groups

ideas with respect to design and

creation of the logo

• You may want to create a chart for

all your potential solutions

4. Choose the best solution

• Which idea is most effective in

meeting the objective?

• Which idea is doable?

5. Create different versions

of your logo

6. Survey students

• Which logo is most appealing?

• Based on feedback repeat the

design process to modify your logo

7. Write a reflection

describing how your

group decided on the

final logo.

Task/Product Tool Purpose Assessment Categories

Proper use of computer and Illustrator

Teacher observationConferencingRubric (see below)

Formative Knowledge/Understanding Communication

Thumbnail sketches Anecdotal comments with suggestions for improvement

Formative Knowledge/Understanding

Finished Product

Rubric (see below) Summative K/U, T/I, Communication,Application

Assessment & Evaluation

Categories Level 1 (50-59%) Level 2 (60-69%) Level 3 (70-79%) Level 4 (80-100%)

Knowledge/

Understanding

Demonstrates little ability to understand and use most of the basic functions in Adobe Illustrator

Demonstrates moderate ability to understand and use most of the basic functions in Adobe Illustrator

Demonstrates considerable ability to understand and use most of the basic functions in Adobe Illustrator

Demonstrates exceptional ability to understand and use most of the basic functions in Adobe Illustrator

Thinking/Inquiry

Demonstrates little ability to brainstorm, research, and modify ideas to find solutions to a design challenge.(Use the design process)

Demonstrates moderate ability to brainstorm, research, and modify ideas to find solutions to a design challenge.(Use the design process)

Demonstrates considerable ability to brainstorm, research, and modify ideas to find solutions to a design challenge.(Use the design process)

Demonstrates exceptional ability to brainstorm, research, and modify ideas to find solutions to a design challenge.(Use the design process)

Communication Demonstrates little ability to participate in class discussions, comprehend instructions and completely answer questions within the prescribed timeline.

Demonstrates moderate ability to participate in class discussions, comprehend instructions and completely answer questions within the prescribed timeline.

Demonstrates considerable ability to participate in class discussions, comprehend instructions and completely answer questions within the prescribed timeline.

Demonstrates exceptional ability to participate in class discussions, comprehend instructions and completely answer questions within the prescribed timeline.

Application Demonstrates little ability to complete the project package within the prescribed timeline, completing all components with signatures.

Demonstrates little ability to complete the project package within the prescribed timeline, completing all components with signatures.

Demonstrates considerable ability to complete the project package within the prescribed timeline, completing all components with signatures.

Demonstrates exceptional ability to complete the project package within the prescribed timeline, completing all components with signatures.

Introduction to Illustrator Activity Rubric

Categories Level 1 (50-59%) Level 2 (60-69%) Level 3 (70-79%) Level 4 (80-100%)

Knowledge/

Understanding

Demonstrates little ability to understand and use most of the basic functions in Adobe Illustrator

Demonstrates moderate ability to understand and use most of the basic functions in Adobe Illustrator

Demonstrates considerable ability to understand and use most of the basic functions in Adobe Illustrator

Demonstrates exceptional ability to understand and use most of the basic functions in Adobe Illustrator

Thinking/Inquiry

Demonstrates little ability to brainstorm, research, and modify ideas to find solutions to a design challenge.(Use the design process)

Demonstrates moderate ability to brainstorm, research, and modify ideas to find solutions to a design challenge.(Use the design process)

Demonstrates considerable ability to brainstorm, research, and modify ideas to find solutions to a design challenge.(Use the design process)

Demonstrates exceptional ability to brainstorm, research, and modify ideas to find solutions to a design challenge.(Use the design process)

Communication Communicates with a poor sense of audience

Communicates with a moderate sense of audience

Communicates with a good sense of audience

Communicates with an excellent sense of audience

Application Stationary ineffectively portrays the selected company and demonstrates limited professionalism

Stationary somewhat portrays the selected company and demonstrates some professionalism

Stationary portrays the selected company and demonstrates professionalism

Stationary portrays the selected company and demonstrates a high degree of professionalism

Logo Activity Rubric

Accommodations

Use design templates found in most computer graphics programs

Working in groups

Layout stages may be omitted or expanded

My Example

Final Product

Final Thoughts…….