ACTING ON SKILLS LOCALLY:

BUILDING A

SKILLS STRATEGY FOR

LEEDS CITY REGION

SUE COOKE

HEAD OF SKILLS & ENTERPRISE

LEEDS CITY REGION IN NUMBERS

LEEDS CITY REGION ENTERPRISE PARTNERSHIP VISION

Our ambition:

To unlock the potential of the City Region, developing an economic powerhouse that will create jobs and prosperity

Our strategic pillars:

1. Supporting growing businesses2. Developing a skilled and flexible workforce3. Building a resource smart City Region4. Delivering the infrastructure for growth

SUPPLY AND DEMAND SIDE MODEL

.URBACT’s Framework for City Action on Jobs

Source: Campbell, M. & Partridge, A. with Soto, P. (2013)

LEEDS CITY REGION APPROACH

1. Collaboration:• LEP Employment & Skills Panel• Skills Network• Local Authority Officer Group• Skills Plan

3. Demand Side Actions:• Business Growth Programme• Apprenticeship Hub Network• Five Three One campaign• Skills Service for SMEs

2. Intelligence:• Annual Labour Market Analysis• Skills Mismatch ‘seesaws’• Employer Research• Sector Focus

4. Supply Side Actions:• Better Informed Choices• Devolved Youth Contract (age 16-17)• Headstart (age 18-24)• Enterprise Advisers in Schools

1. LCR SKILLS PLAN 2013/15: THREE BROAD THEMES

1. Building Skills in Education

2. Transition to Work

3. Raising Skills & Improving Demand

LEEDS CITY REGION APPROACH

1. Collaboration:• LEP Employment & Skills Panel• Skills Network• Local Authority Officer Group• Skills Plan

3. Demand Side Actions:• Business Growth Programme• Apprenticeship Hub Network• Five Three One campaign• Skills Service for SMEs

2. Intelligence:• Annual Labour Market Analysis• Skills Mismatch ‘seesaws’• Employer Research• Sector Focus

4. Supply Side Actions:• Better Informed Choices• Devolved Youth Contract (age 16-17)• Headstart (age 18-24)• Enterprise Advisers in Schools

2. See Saw Analysis

2. See Saw Analysis

2. OCCUPATIONAL CHANGE

LEEDS CITY REGION APPROACH

1. Collaboration:• LEP Employment & Skills Panel• Skills Network• Local Authority Officer Group• Skills Plan

3. Demand Side Actions:• Business Growth Programme• Apprenticeship Hub Network• Five Three One campaign• Skills Service for SMEs

2. Intelligence:• Annual Labour Market Analysis• Skills Mismatch ‘seesaws’• Employer Research• Sector Focus

4. Supply Side Actions:• Better Informed Choices• Devolved Youth Contract (age 16-17)• Headstart (age 18-24)• Enterprise Advisers in Schools

3. BUSINESS GRANTS & LOANS

CAPITAL INVESTMENT TO SUPPORT JOBS GROWTH • £25m investment so far in business grants/loans• 350 businesses supported• 75% for manufacturing • 3500 jobs projected – 1000 created so far• £7k average per job• Leverages 1:5 investment• Apprenticeships encouraged

3. APPRENTICESHIP HUB NETWORK

CITY DEAL PROGRAMME

• £4.6m to create 8 Hubs and 2 Apprentice Training Agencies

• Supports our ambition to create a NEET free City Region

• Increase engagement of SMEs in Apprenticeships across the Leeds City Region securing commitment from an additional 2142 SMEs who have never offered an Apprenticeship or have not offered a placement within the last 12 months

• Generate 2,500 new additional Apprenticeship opportunities for 16 – 24 year olds

• Provide a central local point of contact for free, independent and better co-ordinated advice and support which explains the benefits of Apprenticeships to SMEs (each Hub and ATA model is different and responds to local infrastructure)

3. FIVE THREE ONE

EMPLOYER ENGAGEMENT CAMPAIGN

380 companies support the campaign and engage with LEP activity & programmes 550 overall pledges of support

• 35 new apprenticeship generated• 12+ new businesses launched with support from five three one mentors• 4000 volunteering hours with schools and education• 12+ work experience placements for unemployed people resulting in

jobs/apprenticeships

£5K ANNUAL BUDGET£7M value to the regional economy

3. SKILLS SERVICE & SKILLS FUND FOR SMES Manufacturing & Engineering

Low Carbon & Construction

Creative & Digital

Finance & Business

Hospitality & Tourism

Healthcare & Medical Technologies

Transport & Logistics

Skills service – help to identify, source & package skills provision

Skills fund - grants of between £500 – 50,000 up to 50% match basis in priority sectors

£14M Fund supports:

• Levels 1 - 4+

• Accredited & non-accredited courses

• Upskilling of existing & new workforce

www.the-lep.com/skillsservice

LEEDS CITY REGION APPROACH

1. Collaboration:• LEP Employment & Skills Panel• Skills Network• Local Authority Officer Group• Skills Plan

3. Demand Side Actions:• Business Growth Programme• Apprenticeship Hub Network• Five Three One campaign• Skills Service for SMEs

2. Intelligence:• Annual Labour Market Analysis• Skills Mismatch ‘seesaws’• Employer Research• Sector Focus

4. Supply Side Actions:• Better Informed Choices• Devolved Youth Contract (age 16-17)• Headstart (age 18-24)• Enterprise Advisers in Schools

4. BETTER INFORMED CHOICES

LABOUR MARKET INTELLIGENCE FOR YOUNG PEOPLE/TEACHERS/CAREERS ADVISERS

Fact Sheets for Key Business Sectors e.g.• Finance and business services• Advanced manufacturing• Digital and creative• Construction• Food and drink• Health and life sciences• Hospitality and tourism• Logistics and transport

Video clips of young people and employersTeacher Resource Packs

http://www.lcrjobsintel.co.uk/

4. DEVOLVED YOUTH CONTRACT

PILOT IN LEEDS, BRADFORD AND WAKEFIELD • £5.6M ends March 2016

• 16/17 NEETS

• 68% (1,374) have progressed into positive employment, education or training outcomes.

4. HEADSTART

18 -24 YOUTH EMPLOYMENT PROGRAMME

• £4.6M ends Sep 2015

• 18-24 years - JSA recipients (26-39 weeks unemployed)

• 1160 into work & other positive destinations

• 35% conversion rate (265 jobs) so far

18 -24 YOUTH EMPLOYMENT PROGRAMME

• £4.6M ends Sep 2015

• 18-24 years - JSA recipients (26-39 weeks unemployed)

• 1160 into work & other positive destinations

• 35% conversion rate

• https://www.youtube.com/watch?v=JNslmXdqnco

4. ENTERPRISE EDUCATION

ENTERPRISE ADVISER PILOT

• 60+ Volunteer Advisers • 100+ Secondary Schools

• 7 Delivery Partners

• Shared Audit Tool

• Roll out to wider Enterprise in Education & Employability Programmes

CONCLUSIONS FOR OTHER CITIES

See Leeds City Region case study in ‘Job Generation for a Jobless Generation’ (Urbact II Capitalisation)

CONTACT US:

www.the-lep.com lcr@leedscityregion.gov.uk TWITTER: @LeedsCityRegion