All rights reserved with ActiKnow Business Consulting Pvt. Ltd. 707, Siddhartha Building, 96 Nehru Place, New Delhi, India-110019

Corporate Office:

A- 49, 4th Floor, Sector 8, Near Queens Valley School, Dwarka, New Delhi -110075

100 Franklin Sq Drive, Suite 207, Somerset, NJ 08873

Operational Branch: USA Office:

http://www.actiknow.com

Nov, 2014 Company Profile

ActiKnow Business Consulting Pvt. Ltd.

All rights reserved with ActiKnow Business Consulting Pvt. Ltd.

Client’s region

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Your project manager

Our project manager

Milestone

Final work

Iteration

Deliverable

Feedback

Best in class project management practice

Summary

Established in 2010, the company has strong expertise in four major domains • Customized BI in PHP, .Net, Java • Boxed BI in Tableau, MySQL, SQL

and MS Stack • Data Management & Analytics • Excel, Access Automation

Current team size of the company is 42, out of which 35 are Analysts, Consultants & Project Managers .

ActiKnow’s competency is significantly high in terms of intellect and experience. We have people from IIT’s, ISB and other domain specific institutions with experience ranging from 5-10 years.

Our Clientele includes top consulting firms and fortune 500 companies.

For more details please visit

http://www.actiknow.com

Abhishek Singh Sr. Business Analyst M: +91 9560428038 E: abhishek.singh@actiknow.com Skype: actiknow W: http ://www.actiknow .com

Contact

Clients

- Rated amongst top 1% of analytics companies on E-lance. - 20+ certified consultants with varied experience in analytics - In just three years of operation , clientele consists of some Fortune 500

players & small & mid segment business enterprises as well. - Delivered 500 plus dashboards to clients situated Globally in last three

years of operations.

Business Snapshot

Core Competency

Cost Experience Quality

ActiKnow Business Consulting Pvt. Ltd. ABOUT US

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Our Skill Set

Current Team Strength – 35 BI Developers, 5 Functional Leads

• Over 15+ years of varied IT experience • 9+ years experience in development of BI, DWH & management consulting and specialized in EIS(Commercial

decision support systems) systems • 11 years in analysis, technology architecture, critical business IT solutions & consulting and development of complex

applications, two years in IT training and four years in senior management

Typical Profile of a Business Intelligence Lead

3

Education

Engineers (B.Tech)

Engineers + MBA

Masters

Years of Experience

1-3 Years

4-6 Years

6- 10 Years

10 Years+

Work Profile

SoftwareEngineers

Sr. SoftwareEnigneers

Technical Leads

Project Managers

Education

Engineers (B.Tech)

Engineers + MBA

Masters

Years of Experience

1-3 Years

4-6 Years

6- 10 Years

10 Years+

Work Profile

Software Engineers

Sr. Software Enigneers

Technical Leads

Project Managers

ABOUT US

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Engagement models || We provide flexible engagement opportunities to

our clients, which takes a new shape as per the project requirements

Management

Consultants

Client ActiKnow

Fixed project/price model A

• For larger projects with clearly defined scope

• Our team assists in delivering projects and milestones within our capabilities

Onsite/Offsite dedicated team B

• You can have a team fully dedicated to your work

• Project management can be done ether by you or us

One on one support model (For Consulting Projects)

C

• Your consultants can directly

work with our consultants or get their assistance in tool, insight & report generation

Contracting

Training

Recruiting

Staff Augmentation D

• All positions are filled from our

staff of highly qualified candidates almost all whom have worked for a reputed BI or Data Analytics firm.

Our Engagement Models: ABOUT US

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Ashutosh Kumar

Ashutosh manages overall delivery of the projects. His primary responsibilities include managing the constraints such as cost, timelines, scope and quality.

Currently, Ashutosh is a Sr. Business Analyst at ActiKnow Business Consulting. His profile snap shot is

- 4+ years experience of handling research & consulting - Specialties of Business Analytics, Marketing Analytics, Data Management,

Business Intelligence, Business Development - Expert in delivering BI solutions on PHP, MySQL, Excel, QlikView, & Tableau - Holds graduate and postgraduate degree in Industrial Chemistry from IIT

Kharagpur

Sumit Jhunjhunwala

Sumit is leading a team of Business Analysts to deliver strategic and tactical Sales Force Effectiveness solutions and manages client engagements.

Currently a Partner at ActiKnow Business Consulting, his profile snapshot is

- 7+ years of experience of delivering data analytics and management services - Specialties of Business Analytics, Marketing Analytics, Data Management,

Business Intelligence, Business Development - Well versed with the tools such as Excel, SAS, SPSS, R, MS stag - Expert of designing market mix model, NPS strategy etc. - Leads a team of 35 consultants and analysts - He has a Masters from IIT Delhi.

Hemant K

Hemant is specialist in Scoping, Predictive Analytics, Customer Segmentation & Profiling, Resources Management, SQL reporting, Building management tools using MS Office suite

Currently, Hemant is Partner at ActiKnow Business Consulting his profile snapshot is

Hemant has delivered many assignments for top notch BFSI and retail clients across India, US and Europe and is especially noted for his contributions in predictive analytics solutions. He has a number of successful assignments in the areas of demand forecasting, customer segmentation and profiling, churn predictions and many more under his belt. He has also delivered many scorecards and models for collections & recovery processes in the BFSI domain.

He has done his B. Tech & M. Tech from IIT Delhi.

Abhishek Singh

Abhishek has significant experience of management consulting and has expertise in investment potential identification and technology road-mapping

Currently, Abhishek is Sr. Business Analyst at ActiKnow Business Consulting

- Expert of tracking, analyzing & validating state of art for technology, industry leadership & supply chain across different domains

- Working on strategic consulting projects for domain specific clients - Expert of research and analytics for build new sector expertise - Specialist in cost comparison and predictive modeling - He possesses management degree from a University of Petroleum & Energy

Studies

Our analytics team ABOUT US

All rights reserved with ActiKnow Business Consulting Pvt. Ltd.

Our Services || We offer four key services and operates on 18 different business intelligence platform

Excel-Access Business Intelligence

We automate reporting process & design data analysis tools in Excel and Access, that can process large datasets and develop meaning full reports.

• Dashboards & Reports

• Invoicing and bill generator

• Management reporting tool

• Sales tracking tool

• Attrition analysis tool

• Survey and conjoint analysis tool

• What if scenario analyser

Customized Business Intelligence

We use PHP, .NET, Java, HTML 5 and Ruby on Rails to create web based applications, those are compatible for reporting using real-time information and big data.

• Online least tracking system

• Claim management application

• Budgeting application

• Proposal generation tools

• Sales tracking & management reporting application with multiple functionality

• Bonus allocation and budgeting application

Boxed Business Intelligence

We provide business intelligence and reporting services in QlikView, Tableau, Cognos, MYSQL, SQL & MSBI. This service covers all segments right from consulting & implementation to report delivery

• Multifunctional sales reporting dashboards

• Log data analysis application

• School performance reporting system

• Enterprise reporting tools

• Visually appealing dashboard

• Predictive analysis

Data Analysis & Data Modeling

Managing multiple & Large data-sets and perform data cleansing, data modeling and data analytics using specific tools as per the requirement of the client.

• Data Gathering

• Data Cleansing and data modeling

• Data Analysis

• Intelligent reporting

• Predictive modeling

• Sensitivity modeling

• Strategic price setting modeling

All rights reserved with ActiKnow Business Consulting Pvt. Ltd.

Excel - Access Business Intelligence || ActiKnow has developed applications using VBA for tracking, data modeling and reporting of business activities

Excel Application

Tracking Tools

Models

Dashboards

Management reporting

Inventory management

Proposal generator

Supply chain management

Sales force effectiveness

Sales tracking

Inventory tracking

Resource tracking

Attrition tracking

Pricing

Financial

Channel optimization

Statistical

Sales

Inventory

Log analysis

HR Reporting

Specialties: • User friendly

Interfaces • Insight supportive

database design • Dashboards consisting

KPI’s • Fully automated

reports • Insightful analysis of

your business data

Get your reporting structure

automated by our intelligent

Excel-VBA solutions

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Excel-Access dashboard samples

Dashboards

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Customized Business Intelligence || ActiKnow services include developing web-based applications using PHP, .NET & Java

Our objective of using these platforms is purely providing web-based Business

Intelligence applications. What we do: • We develop process

optimization tools

• We develop resource tracking tools

• We automate your Reporting Process

• We provide live dashboards

Type of solutions delivered • Online least tracking system • Claim management

application

• Budgeting application • Proposal generation tools • Sales tracking &

management reporting application with multiple

functionality • Bonus allocation and

budgeting application

• We use PHP, .NET & Java to provide web-based BI solutions

• So far our team has developed 50+ BI solutions using PHP, .NET & Java

• Our services includes development of Web applications not websites.

Experience

Developed 25+ BI solutions including Leased Equipment Tracking tool to Time Sheet Tracking

Developed 10+ smart Reporting Apps, which fetch data from different sources and generate SMART Reports

Developed 20+ large sized applications having complexities attributes of CRMs and ERPs

We provide web-based

services using

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Samples of Customized Business Intelligence

Dashboards

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Boxed Business Intelligence

Turnkey delivery expertize in QlikView right from POC to maintenance and post project support

Hands on experience of delivering data modeling, analysis and reporting services on Tableau Desktop, Tableau Server and Tableau Reader

ActiKnow has partnered with IBM to provide Cognos services across the globe.

We have delivered some of the most challenging MSBI based solutions working with a mix of technologies to support requirements not possible in MSBI

Our services Ranges from:

• Installation

• Report development

• Portal development

• Data extraction and warehouse creation, SQL and Oracle

• Administration and support

• Consulting and Support

• Framework Manager

• Development of Cubes

• Dashboard

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Samples of Boxed Business Intelligence W

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Dashboards

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Data Analytics and Data Modeling || Hand on experience of delivering analytics services using multiple analytics platforms

Identity Resolution/ Data De-Duplication using text matching algorithms for a leading Insurance and asset management company

Customer Behavioral Segmentation model for India’s leading financial services company

COGNOS based Reporting Architecture for inventory management for a tyre manufacturer

A customer scorecard using Binary Logistic Regression to predict the propensity of customers to repay for collection recovery

What IF simulator to predict the sales at different pricing levels for a leading FMCG company

Sample optimization to predict the correct sample distribution levels for a pharma major

Data Visualisation

Data Analysis SSIS SSAS SSRS

Examples

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Data Analytics Report Samples

Question Code KTPM Questions

CI1 Delivery time.

CI2 Effectiveness of Customer Services?

CI3 Commercial value of AAM visit to business?

CI4 Contribution to practice profitability?

CI5 Ease of selling ABC

CI6 ABC Sph and XYZ Portfolio

CI7 Professional education and training

Dashboards

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Case Studies

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Business Intelligence Case 1 || MS EXCEL: Automated Weekly Management Dashboards for a mid tier US pharma to provide a customizable single view of data

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Data management Case Study 1 || Data Flux: Rapid turnaround of de-duped master data enabled a leading Financial Services Group to meet an aggressive SFA deadline

We used a sophisticated identity resolution engine using a combination of rule based decision trees, text matching and fuzzy logic to de-duplicate the data with > 99.99% accuracy

De-Dupe Engine

Step 1

Rule based Data Cleaning

Step 2

Merge/ Match Algorithms

Step 3

De-dupe Algorithms

Phone Number Cleaning

(M_ID PH)

House holding identification (M_ID H_ID)

Div1 De-dupe table

(P1_ID)

Div2 De-dupe table

(P2_ID)

DIv3 De-dupe table

(P3_ID)

Master De-dupe table

(P1_ID, P2_ID, P3_ID M_ID)

• Master List of Customers across Business Areas

• Dial-Ready Phone numbers for all customers

• Indentified unique households

Key Deliverables

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ActiKnow’s Analytics Services || Predictive analytics services methodologies and offerings

Customer Analytics • Acquisition Strategies • Cross Sell/ Up-Sell • Churn Management • Customer Lifetime Value

Product Analytics

• Customer Segmentation • Promotion Response Modeling • Campaign Analytics • Sales Forecasting

Promotional Channel Analytics

• Multi Channel Optimization • Sales force sizing and structure • Incentive Compensation • Territory Alignment

Predictive Analytics

Trend Analytics and Forecasting

Dashboards and Reporting

Methodology Service Offerings

Constructing

Hypotheses

Hypotheses Testing Fine Tuning

Deriving Actionable Insights

Data Collection

Business Context Understanding

Framing the Problem

Using Statistical Tools, Models & Qualitative analysis

Data exploratory analysis & interpretations

Data Integration & Cleansing

Iterative Analytics

Cycle

Evaluate Business Impact / potential

Refine Problem

Definition

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Analytics Case Study 1 || Robust Collection recovery strategy was developed for a leading bank optimizing spends across different recovery channels

Customer Profile and

Transaction Data is used to

identify important attributes

for creating a predictive model

A logistic regression model is

created based on past 6M data

and validated over the next 6M

The model is auto refreshed

every month

ActiKnow Approach

Client, a leading bank, wants

maximize revenues by

optimizing its collection efforts

on early delinquent accounts

(60 days day past due)

The objective is create a

scorecard to distinguish the

good accounts (maximum likely

hood of regular payments)

from the bad accounts

Client Situation

Client uses different strategies

(IVRS Calling, SMS, Outbound

Calling) for different segments

optimizing spends.

Impact

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Analytics Case Study 2 || Cross-sell strategies on a diversified financial portfolio

Objective:

To develop cross-sell strategies on a diversified financial portfolio with the view to answer who should be targeted with what product mix

Key challenges

Limited data availability

Diverse products (life insurance, mutual funds, auto loan etc.)

Limited availability of existing cross-sell

Approach:

Results:

A scientific way to run cross-sell campaigns, define targets, measure performances was deployed organization wide

On a total portfolio of 4,50,000 customers across products (LI, MF, VL etc.), cross sell penetration increased from less than 1 per cent to 4 per cent with in 6 months of implementation.

Recalibrate the models after a year- shows client satisfaction

Surrogate Data Creation

• Create data using business logic, survey results and statistical techniques

Model Development

• Developed scorecards using binary logistic models for each product

Customer Profiling

• Profile customers with higher propensity to buy

Segmentation and Campaign Design

• Segment customers based on cross-sell scores and run campaigns

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India Office: 707, Siddhartha Building 96 Nehru Place, New Delhi, India -110019 Telephone +91 11 4508 2711 NJ Office: 1120 US 22E, Suite 101 Bridgewater, NJ 08807 Email info@actiKnow.com Website www.actiKnow.com

21

Please feel free to reach out to: Deepak Tiwari Asst. Manager- Business Development E: deepak.tiwari@actiKnow.com M: +91 9873 4451 21 Abhishek Singh Sr. Business Analyst E: abhishek.singh@actiKnow.com M: +91 9560 4280 38

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