ACT AS ONE!Volleybalcongres 2019

#volleybalcongres

Caroline WensinkDagvoorzitter

Peter SprengerVoorzitter Nederlandse Volleybalbond

ACT AS ONE

Guido DavioAlgemeen Directeur Nederlandse Volleybalbond

Iedereen de

waarde van

volleybal laten

ervaren

1. Behoud van volleyballers

door de sport positief te

ervaren

2. Aantrekken van (nieuwe)

doelgroepen

4. Beleven van de sport

dmv evenementen

5. Leden, fans en

betrokkenen ‘connected’ dmv nieuwe media

3. Duurzaam aansluiten bij de

wereldtop met de nationale

teams

6. Ondernemende

volleybalgemeenschap in

verbinding met de omgeving

Zes strategische pijlers

Gezamenlijke uitdagingenBeschikbaarheid

bestuurlijk kader

Beschikbaarheid trainers,

coaches, arbitrage

Aanwas & behoud van

jongens & meisjes

Motorische ontwikkeling

jeugd

Bieden van passend

aanbod

Beschikbaarheid

accommodaties

Maatschappelijke

opdracht voor sport

Veranderende vraag

partners & sponsoren

Veranderende vraag van

de sporter

Demografische

ontwikkeling NL

Juridificering van de sport

Helder strategisch

beleidskader & positie

Vereniging

110.0001.00150-20

Verenigingen > 450 leden (rood).

Verenigingen > 300 leden (blauw).

Verenigingen > 200 leden (groen).

Verenigingen > 100 leden (paars).

Alle verenigingen

Onze opdracht

Met elkaar investeren in de versterking van onze basis;

• Lokale samenwerking en partnerships; act as one!

• Professionalisering van verenigingen (gympen op de vloer)

• Om daarmee de kwaliteit van ons sportieve aanbod te vergroten

• De lokale inbedding van volleybal te verstevigen

• En zo invulling te geven aan de sportieve ambities en maatschappelijke opdracht;

Kansen• Heel veel goede mensen, alleen niet altijd tijd;

• Vanuit landelijk beleid ruimte creëren om de organisatiekracht lokaal te vergroten

- Bewijs is er: overal waar we goede jeugdtrainers voor de groep zetten neemt het aantal

jeugdleden, de tevredenheid en de resultaten toe;

- Voorop lopen bij de landelijke bewegingen;

• Regionaal en landelijk verbinden van publieke en private partijen en maatschappelijke thema's

• Evenementen als motor:

- Realiseren van sportieve ambities

- Verbinden van maatschappelijke vraagstukken

- Om de gemeenschap verder te versterken

Met elkaar een geweldig uitgangspositie en wenkend perspectief

richting het WK 2022!

Introductie Fabio Azevedo

Klik hier voor de video

Fabio AzevedoGeneral Director FIVB

because we are all here

for the same reason

to come together

and play the game

this is the world of volleyball

act as one

43

To inspire new generations

44

To follow and be engaged

AND TO PLAY

THE GAME

46

FIVB Consumer Research 2019

Potential of volleyball

Question: We would like to ask some questions on specific types of sports. Please tell us how interested you are in each of the following sports: In terms of whether you attend events, watch that sport on TV, follow it online,

listen to the radio or read about it in newspapers or magazines. Presentation of results: top 2 box on a 4-point scale.

Base: 1,000 representative (urban) respondents per country aged 16-59 years

BULGARIA

58%

2.37m

NETHERLANDS

21%

2.05m

AUSTRALIA

16%

2.22m

SOUTH KOREA

30%

8.32m

SPAIN

25%

7.01m

POLAND

58%

13.33m

ARGENTINA

36%

9.23m

FRANCE

25%

9.23mCHINA

27%

136.70m

USA

38%

72.8m

BRAZIL

52%

59.22m

THAILAND

69%

31.26m

PHILIPPINES

63%

16.66m

ITALY

47%

16.30m

GERMANY

24%

11.26mRUSSIA

23%

15.71mUK

16% 7.34m

SERBIA

61%

2.44m

JAPAN

24%

15.88mTURKEY

55%

20.11m

TOTAL (investigated countries)

459.45m

Sport / Discipline

47

414.066

2.220.611

2.634.677

46.311

693.871

2.634.677

0 500000 1000000 1500000 2000000 2500000 3000000

BEACH VOLLEYBALL

VOLLEYBALL (INDOOR)

VOLLEYBALL

MIN SPORT

AVERAGE SPORT

MAX SPORT

VIEWER HOURS (000’s)

48

VNL 2018 vs WORLD LEAGUE & WORLD GRAND PRIX 2017:

TV DATA COMPARISON

0

1.000

2.000

3.000

4.000

5.000

6.000

7.000

2017 2018

Broadcast Time Event Impressions Cumulative Audience

YearCumulative

Audience*Broadcast Time Event Impressions

[M] [h] [M]

2017 (WL & WGP) 660,40 3.692 60.272

2018 (VNL) 1.065,04 6.060 84.406

Development +61% +64% +40%

+64%

+40%

+61%

0:0 0:00

240 00:0 0:00

480 00:0 0:00

720 00:0 0:00

960 00:0 0:00

120 000:00:00

144 000:00:00

168 000:00:00

2017 2018

+65%

+42%

+36%

Overall results Dedicated coverage

0:0 0:00

120 :00:00

240 :00:00

360 :00:00

480 :00:00

600 :00:00

720 :00:00

2017

(216 Matches)

2018

(240 Matches)

+47%

+26%

+45%

Average per match

TV

2018 FIVB Women’s Volleyball World Championships

Cumulative audience 1.7 billion

(doubled from 2014)

Tripled in media impact with 130

billion event impressions

224,415 public attendance

“In our world - changing faster than ever - the success of yesterday

means nothing for today.”Thomas Bach – President of the IOC

#1 Family Sport in the World

VolleyballBrand

53

What is the product (brand) of a Sport Organization?

54

What is the product (brand) of a Sport Organization?

SPORTS EVENTS

55

”People buy brand first (not companies/institucions)”

Kevin McNair - Britvic’s GB Marketing Director

56

57

A Volleyball Brand

59

A Digital Transformation

60

Centralized Content Production

& Content Distribution

62

Quality & Consistency

63

Athletes Centered

Volleyball Like Never Experienced Before

66

67

68

71

73

75

76

77

MADE OF VOLLEYBALL

82

A

U

f

n

c

g

k

w

4

d

l

p

9

b

e

i j

m

q r

v

y z

h

o

s t

X

83

Our Logo

85

Iconic assets

86

87

88

89

90

Celebrating

our game

92

NERVO

93

#BEPARTOFTHEGAME

96

World Championships 2022

98

The Most Creative and Compelling WCH

Project Ever

p46

Table of Contents Table of Contents

Table of Contents

25The Dutch Approach

Bas van de Goor, tournament director

Peter Sprenger, president Nevobo

Jan Markink, deputy province Gelderland

Our ambassadors, support ing the bid`

Not just a tournament

Venues and cities:

- Arnhem (GelreDome)

- Rotterdam (Ahoy)

- Apeldoorn (Omnisport)

Side Events:

- 24 host cities

- Debby’s Foodplan- Trade missions

- World Championships Sitting Volleyball

Charity Partner: Bas van de Goor Foundation

Marketing

Media

What does the World Championships 2022

mean for Volleyball?

Behind the scenes, the organization

History of volleyballevents in The Netherlands

Annexes

Colophon

p9

p11

p13

p15

p16

p18

p22

p24

p25

p26

p28

p30

p33

p35

p37

p39 40p40

p42

p46

p48

p58

6 7

The Concept The Concept

Not just a tournament

The Nevobo and sports marketing agency TIG Sports

have come up with a unique concept for the 2022

FIVB Volleyball Women’s World Championship. Thefirst round, which will be played in Arnhem, follows a

traditional format, though the playing location is a

remarkable one. Three stadiums will be set up in the

GelreDome, which is the size of a football stadium

and is suitable for mega concerts. These can often be

used simultaneously through functional programming

and room layout. In 9 days, as many as 60 games

can be played. Moreover, the sitting volleyball World

Championship can take place simultaneously. All

participating countries are hosted in neighbouring

municipalities in the province of Gelderland.

six years, will be the venue for the third phase of the

World Championships.

the 24 participating countries are known, another

official moment is organized. During this important media

moment , it will also be announced which country will

stay in which Gelderland municipality. The World

Championship organization will ensure that the

participating countries can get acquainted with their

host city, the side event program and the available

facilities after the drawing.

For the fourth and final round, the tournament

returns to the GelreDome. A centre court has now

been laid out here. The four remaining teams play

the semi-finals first and then either the final or the

match to determine third place. The number of tickets

sold one week before the start of the semi-finals will

decide if the organization builds a stadium in half the

Gelredome or in the entire football stadium.

This format offers many possibilities, and it creates

a lot of attention locally (in Gelderland), nationally

(Rotterdam) and internationally. The media value

generated by this set-up will be large.In the second phase where the top four teams of

the first round pools will participate matches will be

played at four different venues. The Netherlands will

receive (if it qualifies for the second round) Rotterdam

as a competition venue. The other countries will play

– after consultation with the FIVB – in big European

cities (to be selected by FIVB). Since distances in

Europe are small logistically playing in more countries

should not be a problem.

Incidentally, this FIVB Volleyball Women’s WorldChampionship, according to the plan, will come to life

years before the start of the World Championship.

The organization of the 2022 FIVB Volleyball Women’s World Championship not only wants to create a

bigger experience in the different parts of the world

with a unique tournament design; it also expects the

Drawing of Lots, by FIVB president Dr. ir. Ary da Silva

Graça Filho, tournament director Bas van de Goor and

famous volleyball players, to be a major event in 2021.

In the third phase the remaining six teams will return

to the Netherlands, more specifically to Apeldoorn.

The Omnisport stadium, where Nevobo will organize

Volleyball Nations League matches in the upcoming Moreover, for the drawing of the final round, when

18 19

102

Side Events Side Events

GelderlandEpe

24 host cities

Nijkerk Apeldoorn

The choice to have both the first phase and the final

weekend of the 2022 FIVB Volleyball Women’s World Championship in Gelderland has already led to great

enthusiasm in the province. And because of the

unique design, it can also serve as an international

example for a new set-up of events. A feasibility study

into the economic and social effects in Gelderland

showed that there is a feeling of great involvement

in the event, not only in the host cities but also in the

other towns and municipalities in the province.

World Championship, it is conceivable that schools

will give thematic lessons on the World Championship

country that is housed in the municipality. Many

municipalities have already indicated that they also

want to organize their own sports, cultural, musical

and culinary side events in the city center. The

result will be that much more involvement in the

tournament is generated in the province, both among

the population and the local business community.

The hosting cities will also be involved in the

ticketing strategy of the FIVB World Championships.

Inhabitants of the cities will be invited through

many ways to visit the matches of the country they

host. To achieve this schools, companies and other

organizations will be part pf the project to fill the

stadium in as many matches as possible.

ZutphenBarneveld

Scherpenzeel

Hoenderloo Eerbeek

HengeloDieren

Ede

Lichtenvord

eArnhem A number of cities have already presented themselves

as hosts for a specific country. For example, Ede will

act as Host City for the women’s team from China. The official opening of the 2022 FIVB Volleyball Women’s World Championship will also take place in Ede. The

World Food Center is optimally equipped for this. The

team presentation, a unique concept for volleyball,

will take place in the city center of Apeldoorn. On the

Market a podium and catwalk will be built, where

the t eams will be presented to the public and the

media. Supported an dressed by students of the

Fashion Academy in Arnhem the teams will present

themselves to the world as the beautiful and

stylish athletes that they are.

Renkum Doetinche

m VarsseveldWageninge

n With the event, Gelderland not only wants to achieve

the greatest possible exposure and name recognition

beyond its (provincial) borders, but it also wants to

create an impact. The fact that many municipalities

in the province are involved – and can therefore benefit

from all the advantages that the organization of such

an event brings with it – provides a broad support base.

ZevenaarThis is of course also due to the unique design of

the tournament. The province and the Gelderland

cities have entered into an exceptional partnership.

All 24 participating countries will be hosted in 24

municipalities that are located around the GelreDome

in Arnhem – the competition venuefor the first and

final phase.

TielMillingenBeuningenGeldermalse

n Nijmegen

WijchenZaltbomme

l

Many Gelderland volleyball clubs will also be

involved in the 2022 FIVB Volleyball Women’s World Championship. Gelderland has 185 volleyball clubs.

No less than 21,055 inhabitants of Gelderland are

member of the Nevobo; one in six Dutch volleyball

players comes from this province. Through the

JOIN campaign, the Nevobo will let the population

come into contact with the sport in all of the

Gelderland municipalities. This campaign includes

clinics at schools, a visit from internationals, a

volleyball playground, a company tournament, and

management development at clubs.

Thanks to this special link between host cities and

country teams, there is a bond between cities,

the local population and athletes. This will not

only be noticeable in and around the hotels of the

participating teams, but will be propagated by the

entire municipality. Municipalities will take care of

transporting the team to the play accommodation,

and nearby fitness centers and local sports halls will

be made available for practice.

The FavouritesIn the run-up to the 2022 FIVB Volleyball Women’s

26 27

104

GelderlandEpe

Nijkerk Apeldoor

n

ZutphenBarneveld

Scherpenzeel

Hoenderlo

oEerbeek

HengeloDieren

Ede

Lichtenvord

eArnhemRenkum Doetinche

m Varssevel

dWageninge

n Zevenaar

TielMillingen

BeuningenGeldermalse

n Nijmegen

WijchenZaltbomme

l

20 21

P r o g r a m

• Host city Arnhem (Gelredome)

round

(Ahoy)

(to be selected by FIVB)

the second phase

l phase

final

Program 1st phase:

• 24 teams• Four pools of six teams• 15 matches per pool• 10 days• best four teams of each pool to the 2nd• 1 or 2 rest days before start of 2nd round

2nd phase:• Host city in the Netherlands: Rotterdam• Three host cities in other countries in Europe• 16 teams• Two pools of eight• Results of 1st phase remain and count also in• 16 matches per pool• 4 competition days and 1 rest day• best three teams op each pool to the 3rd poo• 2 rest days before start of 3rd phase

3rd phase:• Host city Apeldoorn (Omnisport)• 6 teams• Two pools of three teams• 3 matches per pool• 3 competition days

• best two teams of each pool go to semi finals• 2 rest days before semi finals

4th phase:• Host city Arnhem (Gelredome)

medal match,

Was born as a brand

And will be the best World Championships

ever

act as one

Joop Alberda

Technisch Directeur Nevobo

Michel Everaert

Directeur Evenementen & Sportontwikkeling Nevobo

Fabio Azevedo

General Director FIVB

Cadeautje!Met 10 vrijwilligers van de club op 9 augustus naar de openingswedstrijd van het OKT van de Lange Mannen!

Je ontvangt een unieke bestelcode via de aftermailing

Vervolg programma

11.45 - 12.45 Workshopronde 1

12.45 - 14.00 Netwerklunch

14.00 - 15.00 Workshopronde 2

15.15 - 16.15 Plenair 2

16.15 – 17.00 Borrel

Tijdens de lunch in gesprek met

experts over..

▪ Fiscaliteit en BTW

▪ Privacy wetgeving

▪ Accommodatie zaken

▪ Challenge the boys

▪ Gezondere kantine

▪ Trainersopleidingen

▪ Volleybaldirect.nl

ACT AS ONE!Volleybalcongres 2019

#volleybalcongres

Zucht.. Waarom moet ik dat

ALTIJD doen!

Jaahaaa, ik heb je

welk gehoord

Hoezo is 180 euro

voor een trui te

duur?

Als jullie maar niet

raar gaan doen

Mam, overdrijf niet

zo..

Hoezo? Heb jij mijn... al

gewassen?

Nou, dan geloof je

me niet

Doe nou niet meteen

zo boos

Weet jij waar

mijn...is?

Jahaa... Maar ik gebruik hem

als wekker!

Dat doe ik morgen

wel.

Ik kan er toch ook

niets aan doen!

Rollende ogen He? Huh? Watte? Doe maar niet mam. Is er nog iets lekkers

te eten?

Kan je me niet even

brengen?

Ik moet nieuwe

volleybalschoenen

Wat eten we?

Getver!

Doe ik straks Ik kom heus niet te

laat

O, vergeten

Is jouw vereniging klaar voor de toekomst?!

Stelling 1De maatschappij is mondiger geworden, we laten vaker van

ons horen als we het ergens niet mee eens zijn.

Stelling 2Wij als club/bestuur gaan regelmatig in gesprek met de

jongeren

Stelling 3Presteren is het belangrijkste daarna komt het plezier

Stelling 4Sociale Media is HET medium om in contact te komen met

jongeren

Stelling 5Als de jongeren het voor het zeggen hebben dan ziet onze

sport er in de toekomst compleet anders uit

Stelling 6Onze vereniging is toekomstproof!

'Gympen

op de vloer'

Veel plezier en inspiratie!

#volleybalcongres