acs celebrates national chemistry week

1
be mainstreamed ... on campus. We have seen that without government intervention at the national and local levels, participation rates will not im- prove. Market forces alone will nei- ther draw certain students to science nor retain them in the pipeline through completion of advanced de- grees. But programs targeted to the learning needs of various students— that redefine the problem as the learning environment and not the learner—can be institutionalized and replicated/' Education specialists pointed out at the press conference that this nurtur- ing concept has potential value for all students, not just those in under- represented groups. The question "If this works for minorities and wom- en, does it work for everyone?' 7 often comes up, notes Carol Fuller, assis- tant director of the National Associa- tion of Independent Colleges & Uni- versities. "And I don't think the theme can be said too much—that when you've found what works for some of these groups, what you've found is good education practice." Stu Borman ACS celebrates National Chemistry Week This week all over the U.S., hun- dreds of chemistry-related groups are participating in projects for Na- tional Chemistry Week, a huge pub- lic relations effort organized by the American Chemical Society. The program pitches a message to the public that chemistry plays an essential role in almost every aspect of modern life, and that informed choices about chemistry and chemi- cals must involve balancing benefits and risks. ACS sponsored a similar public relations effort in 1987 (the first National Chemistry Day), and in 1989 expanded it to a week-long event, the first National Chemistry Week (NCW). As with the two previous national events, most of this year's NCW proj- ects have been organized through ACS's 185 local sections. However, a number of chemical companies have arranged corporatewide projects. And some individual ACS members who live in areas far from local sec- tion centers have put together projects in their towns and regions. Based on prelimi- nary reports of sec- tions' plans, this week's activities are as colorful and cre- ative as previous years' events. Sections are presenting their message in shopping malls, primary and secondary schools, colleges, libraries, mu- seums, and chemical company facilities. Their media range from videotapes and exhibits to gee-whiz chemical demonstra- tions and informal talks. The NCW office at ACS headquarters has provided a number of materials for sections to use in their proj- ects. Among them, the office has distrib- uted to sections 1.4 million copies of an Newspaper for seven to 12 year olds eight-page tabloid-size "newspaper" designed for children aged seven to 12. Titled "Chemistry All Around Us," it provides puzzles, games, sto- ries, projects, trivia, and other fun things that aim to help children be- come more familiar with chemistry and chemicals. The children's activities newspa- per is scheduled to be inserted in several newspapers this week, in- cluding those in Hillsdale, Mich.; Cedar Rapids, Iowa; and Elkhart, Ind. However, it is primarily intend- ed to be distributed to schools and at sections' exhibits in malls, museums, and libraries. For instance, every child in grades one through eight in Cleveland's public schools will re- ceive a copy. Also scheduled to appear in many newspapers this week is a chemistry and NCW-related edition of "The Mini Page," a regularly occurring pullout feature distributed by Uni- versal Press Syndicate to 451 news- papers in the U.S., with a total circu- lation of about 40 million people. Ti- tled "Itty-bitty Atoms," and written by Betty Glass Debnam, the feature contains humorous illustrations, many interesting facts about chemis- try, and puzzles and word games. Debnam received ACS's James T. Grady-James H. Stack Award for In- terpreting Chemistry for the Public earlier this year. Ernest Carpenter France launches $278 million biotech effort France is launching a major biotech- nology project with government and industry backing. Called Bioavenir—literally "biofu- ture"—the project links state organi- zations and Rhone-Poulenc in a five- year, $278 million effort to turn "pure" research findings in biotech- nology to practical and novel use. Rhone-Poulenc, owned mainly by the French government, is putting up more than $172 million, with the state supplying the balance. The initiative for the project came from Rhone-Poulenc, an interna- tional chemical and pharmaceuticals concern headquartered in Paris, in association with four major French Novembers 1991 C&EN 7 fSJW* My Chemical Daw 538§fi SBSSSS&S MSKSK 1 SKSÎCSS 25** SittRCH FOR CHEMICALS m»» ^JET^ sun H«^»5 £ί wet**»»*

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be mainstreamed . . . on campus. We have seen that without government intervention at the national and local levels, participation rates will not im­prove. Market forces alone will nei­ther draw certain students to science nor retain them in the pipeline through completion of advanced de­grees. But programs targeted to the learning needs of various students— that redefine the problem as the learning environment and not the learner—can be institutionalized and replicated/'

Education specialists pointed out at

the press conference that this nurtur­ing concept has potential value for all students, not just those in under-represented groups. The question "If this works for minorities and wom­en, does it work for everyone?'7 often comes up, notes Carol Fuller, assis­tant director of the National Associa­tion of Independent Colleges & Uni­versities. "And I don't think the theme can be said too much—that when you've found what works for some of these groups, what you've found is good education practice."

Stu Borman

ACS celebrates National Chemistry Week This week all over the U.S., hun­dreds of chemistry-related groups are participating in projects for Na­tional Chemistry Week, a huge pub­lic relations effort organized by the American Chemical Society.

The program pitches a message to the public that chemistry plays an essential role in almost every aspect of modern life, and that informed choices about chemistry and chemi­cals must involve balancing benefits and risks. ACS sponsored a similar public relations effort in 1987 (the

first National Chemistry Day), and in 1989 expanded it to a week-long event, the first National Chemistry Week (NCW).

As with the two previous national events, most of this year's NCW proj­ects have been organized through ACS's 185 local sections. However, a number of chemical companies have arranged corporatewide projects. And some individual ACS members who live in areas far from local sec­t ion centers have put together projects in their towns and regions.

Based on prelimi­nary reports of sec­t i o n s ' p l a n s , t h i s week's activities are as colorful and cre­a t ive as p r e v i o u s years' events. Sections are presenting their message in shopping malls, primary and secondary schools, colleges, libraries, mu­seums, and chemical company facilities. Their media range from videotapes and exhibits to gee-whiz chemical demonstra­tions and informal talks.

The NCW office at ACS headquarters has provided a number of materials for sections to use in their proj­ects. Among them, the office has distrib­uted to sections 1.4 million copies of an

Newspaper for seven to 12 year olds

eight-page tabloid-size "newspaper" designed for children aged seven to 12. Titled "Chemistry All Around Us," it provides puzzles, games, sto­ries, projects, trivia, and other fun things that aim to help children be­come more familiar with chemistry and chemicals.

The children's activities newspa­per is scheduled to be inserted in several newspapers this week, in­cluding those in Hillsdale, Mich.; Cedar Rapids, Iowa; and Elkhart, Ind. However, it is primarily intend­ed to be distributed to schools and at sections' exhibits in malls, museums, and libraries. For instance, every child in grades one through eight in Cleveland's public schools will re­ceive a copy.

Also scheduled to appear in many newspapers this week is a chemistry and NCW-related edition of "The Mini Page," a regularly occurring pullout feature distributed by Uni­versal Press Syndicate to 451 news­papers in the U.S., with a total circu­lation of about 40 million people. Ti­tled "Itty-bitty Atoms," and written by Betty Glass Debnam, the feature contains humorous illustrations, many interesting facts about chemis­try, and puzzles and word games. Debnam received ACS's James T. Grady-James H. Stack Award for In­terpreting Chemistry for the Public earlier this year.

Ernest Carpenter

France launches $278 million biotech effort France is launching a major biotech­nology project with government and industry backing.

Called Bioavenir—literally "biofu-ture"—the project links state organi­zations and Rhone-Poulenc in a five-year, $278 million effort to turn "pure" research findings in biotech­nology to practical and novel use. Rhone-Poulenc, owned mainly by the French government, is putting up more than $172 million, with the state supplying the balance.

The initiative for the project came from Rhone-Poulenc, an interna­tional chemical and pharmaceuticals concern headquartered in Paris, in association with four major French

Novembers 1991 C&EN 7

fSJW* My Chemical Daw 538§fi SBSSSS&S

M S K S K

1 SKSÎCSS

25**

SittRCH FOR CHEMICALS

m » » ^JET^ sun H«^»5

£ί wet**»»*