The Owen Lea Foundation….

Let’s Make A Difference!

Association of Computer Repair Business Owners…Now over

4,500 members!

ACRBO MAG

WHAT’S INSIDE Computers, Networking, Websites, Advertising, Marketing & Sales

ISSUE 017 |June 2013

“Persevere…because on the road to

success there is never a crowd on the

extra mile!” via Charity Gibson

Have Faith In Your Marketing Plan

Marketing Plans and Strategies

Marketing To Gain Customers

Small Business Marketing Techniques

3 Common Website Errors

7 Sins in SEO Copywriting To Avoid

News

9

14

16

19

23

24

27

Association of Computer Repair Business Owners

CONTENTS

Contribute

ACRBO

Are you a writer? Do you enjoy writing down your

experiences?

Would you like to be able to contribute each

month regarding your business model and give tips

to other business owners?

If so feel free to contribute to the magazine. Credit

is given to all writers in the form of links to your

website or any other way you would like.

Share your experiences!

Prevent ID Theft On Childern

E Evolution of Remote Server Monitoring

28

30

Welcome to the latest edition of the

Association Magazine. I'd like to welcome

our new contributors this month.

We look forward to bringing you more articles this coming year that can help you grow your business. Lastly I’d like to congratulate you for investing your time to educate yourself by reading this magazine. We are proud to be able to help all our readers, and look forward to serving you for many years to come.

Dan ACRBO Keep your valuable feedback coming. I try to reply to every email, I appreciate your input as it helps to make the ACRBO magazine possible. Write to me at: dan@acrbo.com

ACRBO Magazine Fredericksburg Virginia

Advertising enquires: Send an email to dan@acrbo.com

Contribute articles: If you would like to be a contributing author for the magazine then send an email to dan@acrbo.com and let us know what you would like to write about. Copyright 2013 ACRBO. All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher

ACRBO Magazine

Director: ACRBO dan@acrbo.com

Contributors Various experts in their fields

The instructions and advice in the

Magazine is for entertainment purposes only. The creators, producers,

contributors and distributors of the ACRBO Mag disclaim any liability for

loss or lack of results from following the advice expressed herein

Should I offer Web Design as a service? I think the first question is….”Can you do web design?”….Obviously most owners can to some extent but do you really feel proficient enough to make that a service you can do on your own? If not but you still feel like you would like to offer that service then you need to find a person to outsource that type of thing to. I would not hand over the customer but have it be your customer and you handle the entire transaction. Pretty much like being a project manager. Dan ACRBO

I think I am going to have to close our shop and go back to being a mobile repair shop. Too many months without enough business and cutting into savings is not an option. Congrats…At least you did not wait until it was too late and you are entirely in debt to make that decision. Nothing wrong in going back to a mobile service or any other type of service. You know your business better than anyone and it’s your call to make..Best of luck. Dan ACRBO

TO

P E

MA

ILS

TO

P E

MA

ILS

ACRBO inbox

ACRBO 6

Have a question? If so email it do

dan@acrbo.com and we will be glad to

answer it.

It can be business related pertaiing to

marketing, setting up your business, growth of

your business or anything you can think of.

With 2012 ending the Association has shown that

Do You Market

Your Business Here are just a few things that you should be doing weekly/monthly

Customer Follow-Ups

Newsletters

Social Media Postings

Blogging

Updating Web Site

Are you doing these on a continual basis? If not why?

This month’s winner will receive the eBook “MSPorFail”. We will randomly choose a winner and e-mail the winner. Just send an email to dan@acrbo.com and in the Subject line put: WinBook Last Month’s winner is J David Sims owner of Carolina Computer Concepts

ACRBO 8

ACRBO 9

3. Set Up a Winning Referral Program

Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!

You can get two birds with one stone by implimenting customer surveys. A few quick questions about what the customer does and

3. Set Up a Winning Referral Program

Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it's a discount, special gift item, or a simple thank you card - and watch the referrals spiral!

3. Set Up a Winning Referral Program

Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive

3. Set Up a Winning Referral Program

Successful marketers develop the ability to turn their customers into advocates. Often, they don't even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether

To ensure the small

business idea is valid and

worthy of pursuing

financially, do some

market research to find

out if anyone else is

offering the same business

or services.

To ensure the small

business idea is valid and

worthy of pursuing

financially, do some

market research to find

out if anyone else is

offering the same business

or services.

To ensure the small

business idea is valid and

worthy of pursuing

financially, do some

market research to find

out if anyone else is

offering the same business

or services.

The word of

HAVE FAITH IN YOUR

MARKETING PLAN While small business owners agree that advertising and

marketing are the two most important things to get their

business noticed, many fail to find a good plan to stick to.

Small business marketing can be tricky, time consuming

and expensive as well. Trying many things at once and

trying very few things are both very risky methods of

marketing. For any good marketing plan to pay off, the

owners of small businesses must be patient. Once they

have come up with a good plan, if they abandon it

because it hasn’t shown results immediately, it would be

a waste of all of the time, resources and money spent on

coming up with the marketing plan. It is important to stay

focused and not look at the speed at which your

marketing strategy is working.

Although there have been stories of people succeeding

overnight, the owners of small businesses should not feel

discouraged or worried if this does not happen to them.

Giving yourself time and having faith in your creation is

important. It takes more than a few days, weeks or a

month to gain a good footing in the market. If the owner

of a small business does not find success within a few

weeks, he is likely to change his marketing plan entirely

and look for something else that he thinks might work.

This would often be the latest hype in marketing, or

something that a competing business uses. However,

what is right for someone else might not be right for you

and your business.

Instead of completely giving up on the marketing plan of

the present, owners of small businesses can keep an ear

out for new marketing strategies, and incorporate parts of

it into their current marketing plan. Set short term goals

for your business and see if these can be achieved

through your marketing plan. Do something every day

that can help increase the popularity of your product and

spread the word about it. The harder you work on a daily

basis, the more the reward at the end. Owners of small

businesses should have faith in their efforts and shouldn’t

give up easily. There will be good days and bad days,

and small business owners should be prepared for both

of them.

Don’t just follow a passive marketing plan. Instead, make sure

that the marketing plan has fixed time goals and efforts to be

taken on a daily basis. All good marketing plans come with

schedules, important dates and times and an expiration date.

Make sure your marketing plan does not lack any one of

these. Give yourself time and make sure you follow the plan

as it is. If you don’t succeed at first, keep going. Eventually,

the plan will pay off and you will gain more of a following and

earn a better income. Give your marketing plan the time and

the effort, and it will eventually pay off.

Marketing plans should not be all in the head, but should be

written down. Try preparing a diary or a checklist for your

personal use, and see if all of the steps that were to be taken

in the marketing plan have been carried out on time and with

the correct degree of effort. Putting something out there and

then not checking up on it, or following through with updates

and improvements could make even the best marketing plan

fail.

Don’t just follow a passive marketing plan. Instead, make sure

that the marketing plan has fixed time goals and efforts to be

taken on a daily basis. All good marketing plans come with

schedules, important dates and times and an expiration date.

Make sure your marketing plan does not lack any one of

these. Give yourself time and make sure you follow the plan

as it is. If you don’t succeed at first, keep going. Eventually,

the plan will pay off and you will gain more of a following and

earn a better income. Give your marketing plan the time and

the effort, and it will eventually pay off.

Marketing plans should not be all in the head, but should be

written down. Try preparing a diary or a checklist for your

personal use, and see if all of the steps that were to be taken

in the marketing plan have been carried out on time and with

the correct degree of effort. Putting something out there and

then not checking up on it, or following through with updates

and improvements could make even the best marketing plan

fail.

Don’t just follow a passive marketing plan. Instead, make sure

that the marketing plan has fixed time goals and efforts to be

taken on a daily basis. All good marketing plans come with

schedules, important dates and times and an expiration date.

Make sure your marketing plan does not lack any one of

these. Give yourself time and make sure you follow the plan

as it is. If you don’t succeed at first, keep going. Eventually,

the plan will pay off and you will gain more of a following and

earn a better income. Give your marketing plan the time and

the effort, and it will eventually pay off.

Marketing plans should not be all in the head, but should be

written down. Try preparing a diary or a checklist for your

personal use, and see if all of the steps that were to be taken

in the marketing plan have been carried out on time and with

the correct degree of effort. Putting something out there and

then not checking up on it, or following through with updates

and improvements could make even the best marketing plan

fail.

Don’t just follow a passive marketing plan. Instead, make sure

that the marketing plan has fixed time goals and efforts to be

taken on a daily basis. All good marketing plans come with

schedules, important dates and times and an expiration date.

Make sure your marketing plan does not lack any one of these.

Give yourself time and make sure you follow the plan as it is. If

you don’t succeed at first, keep going. Eventually, the plan will

pay off and you will gain more of a following and earn a better

income. Give your marketing plan the time and the effort, and it

will eventually pay off.

Marketing plans should not be all in the head, but should be

written down. Try preparing a diary or a checklist for your

personal use, and see if all of the steps that were to be taken

in the marketing plan have been carried out on time and with

the correct degree of effort. Putting something out there and

then not checking up on it, or following through with updates

and improvements could make even the best marketing plan

fail.

The harder you work on a daily basis,

the more the reward at the end.

Owners of small businesses should

have faith in their efforts and

shouldn’t give up easily.

ACRBO 10

Consumers should constantly know about your company moves. You will

not have to tell individuals about every little product or component you're

transforming, yet if you're making any kind of big changes, your consumers

need to understand. The very same is true with any type of intentions. Allow

your consumers to know where you stand and just what's to come in the

future.

Mobile marketing is a recurring process that's actually tough to regulate

unless you're consistently remaining on top of your game. This suggests that

you must work to supervise your successes and failures with your campaign.

Consistently keep a close eye on what you're doing in advertising.

If you desire to come across as a professional business to clients, you have

to deliver decent prices. You do this by supervising the market. You desire

to deliver prices that are within the market variety, leaving adequate space

to offer up various bargains to convince your customers to purchase from

you.

Consumers should constantly know about your company moves. You will

not have to tell individuals about every little product or component you're

transforming, yet if you're making any kind of big changes, your consumers

need to understand. The very same is true with any type of intentions. Allow

your consumers to know where you stand and just what's to come in the

future.

Mobile marketing is a recurring process that's actually tough to regulate

unless you're consistently remaining on top of your game. This suggests that

you must work to supervise your successes and failures with your campaign.

Consistently keep a close eye on what you're doing in advertising.

If you desire to come across as a professional business to clients, you have

to deliver decent prices. You do this by supervising the market. You desire

to deliver prices that are within the market variety, leaving adequate space

to offer up various bargains to convince your customers to purchase from

you.

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Have a story

to share with

others about

your computer

business that

might help

them in the

future. Submit

it and we will

publish it in

next month’s

issues right in

this location.

Send to

dan@acrbo.com

ACRBO 11

In business time is one commodity that you do not ever have enough of. There will always be enough projects, meetings, loose ends, appointments and more, but never enough time. How to make time for things that you never found time for before.

How to not stress out at the end of each day because you did not finish what you started.

Start Today “Time Is Precious”…www.TimeIsPrecious.info

ACRBO 12

Inside this article we are going to examine what

needs to be implemented to be successful

online. This system is really easy and one that

people don't bother about too much. By telling

you what to search for online, this is going to

be a smart way for you to master how to set up

a small online business.

ACRBO 14

Marketing Plans

and Strategies Marketing plans and marketing strategies are both very

different things. It is important to have both of them in

order to succeed in your small business. With a good

marketing plan and a marketing strategy, a small business

can grow in popularity and strength, and also increase the

income of the owner. Getting the word out there about your

business is important, and once this is achieved, it is

equally important to build a loyal base of consumers and to

constantly attract new consumers. This can be possible

with the help of a good marketing plan and a marketing

strategy.

A marketing strategy answers the question ‘what’. Every

small business owner has a vision for where they want to

take their business and have laid out a few goals for their

business in their minds. A marketing strategy helps you

achieve these goals. A marketing strategy is a list of the

goals and aims of the small business that can be achieved

with the help of marketing techniques. Once you know

where you want to take your business, you can come up

with a marketing technique that would work for you. A

marketing strategy should then be created to list out all of

the goals that you are looking forward to achieve with the

applied marketing techniques. The goals you have for your

business and the goals you have for your marketing

techniques, should both be listed down in your marketing

technique.

A marketing plan on the other hand, will help you

understand how you will achieve the goals you have set for

yourself through your marketing strategy. The marketing

plan answers the question ‘how’. A marketing plan gives

you a detailed idea of how to get to your goals and how to

move on from one goal to another. If you are ever stuck,

you can consult your marketing plans to know what to do

next.

Most people only have a vague idea of what they want, and

prepare a marketing plan trying to achieve things that they’re still

not sure of entirely. If your marketing techniques only try to get

you somewhere, you’re wasting your money and your time. It is

important to know not only how to get there, but also where you

want to go. This is why a marketing strategy and a marketing plan

are both equally important. A good small business owner will

always take time out to first know what he or she wants and then

will try to create a plan that explains how they can get there.

A strategy always involves thinking and a plan always involves

doing. The three steps of marketing are creating a marketing

strategy, then creating a marketing plan and then carrying out the

plan. This will eventually lead you to success and in the

achievement of your goals. With a clear cut marketing strategy

and plan, there will be no room left for self doubt or hesitation.

The small business owner will always know where to go and what

to do when they get there. If there are any problems, the small

business owner will always be able to identify it. This is why it is

important to have a strategy and a plan for marketing your small

business.

A marketing plan gives you a detailed

idea of how to get to your goals and how

to move on from one goal to another. If

you are ever stuck, you can consult your

marketing plans to know what to do

next.

ACRBO marketplace

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Facebook Passes 1

Billion Users

Milestone Facebook has passed the one billion user milestone

underlining the dominance of the site in the social media

market.

Founder and chief executive Mark Zuckerberg revealed the

figure in a post on the site on Thursday morning.

"This morning, there are more than one billion people using

Facebook actively each month. If you're reading this: thank

you for giving me and my little team the honor of serving you,"

he said.

"Helping a billion people connect is amazing, humbling and by

far the thing I am most proud of in my life.

"I am committed to working every day to make Facebook

better for you, and hopefully together one day we will be able

to connect the rest of the world too."

The firm revealed the figure was officially hit on September

14, and that to date some 219 billion photos have been

uploaded to the site.

The announcement is a significant milestone in the company's

history but comes as it struggles to reignite early fervor

around the firm after a disastrous flotation on the stock

market.

Much of its initial value has been wiped off after the share

price plunged in opening weeks due to concerns around its

mobile performance and rumors of alleged insider knowledge

being given to banks ahead of the launch.

Earlier this year, the firm revealed it had passed 900 million

members, underlining the speed of its growth, although

almost 100 million of the profiles were revealed to be fake in a

later filing by then firm.

Everyone needs times of

pulling away for refreshment

and perspective. Leaders can't

afford not to take time apart

for renewal.

Practice listening. Listening is a powerful tool for understanding an

organization, building relationships, and knowing how to invest

energy strategically. This practice manifests as leaders listen to

themselves, to their senior leadership team, to individual employees,

and to a higher power. A leader can also provide guidelines for

employees that encourage respectful listening. The resources of

everyone's inner wisdom then are brought to bear on problem-solving

and more effective decisions result. Focused listening times can be

employed during staff meetings, daily briefings, or during separate

designated listening times. Jim Fitzpatrick, CEO of Mercy Medical

Center in Mason City, Iowa, commits himself to listening to the pulse

of the organization, especially when making major decisions.

Recently he appointed a Mission Discernment task force to help him

listen to the wisdom of clinicians, financial managers, and chaplains

ACRBO 16

Marketing

to Gain

Consumers More and more small businesses have been emerging

these days as people have been trying to make a

better living for themselves. However, in these of

recession, it is important to take every step carefully to

avoid the great consequences of failure. This is why

small business owners need to invest in a good plan

and strategy to market their small business. The

basics of marketing lies in assessing and

understanding the needs and wants of the consumers,

and making sure that those needs are fulfilled, so that

the consumers are satisfied and do not leave. Growing

your consumer base is tricky, but can be achieved

through marketing.

Through marketing, a small business owner can aim to

gain more customers for his business. He can also

sway the customers into buying more products and

trying new things. He can convince them to buy

products that cost more and give him more of a profit.

These are the basic goals of any small business and

can help increase the profits of the business greatly.

The most important goal will be to increase the

number of customers of a small business. It is obvious

that the more the customers, the wider the scope of

the profits and income of the small business.

To increase customers through marketing, small

business owners can try and dedicate a part of their

working day to research and strategy. Owners of small

businesses can of course, hire a marketing

professional, but if the budget does not allow for this,

they can try to come up with a good marketing plan

themselves. Such small business owners should take

some time aside during the day, and research a good

marketing strategy and plan. Try to understand the

demographic of customers that your product applies

to.

See if all of the customers are paying attention to your

product. Try to improve and develop the products of your

small business in a way that it attracts the potential

customers. Researching your customer base and their

income level will also enable you to set a price for the

product that is acceptable and attractive. If the consumer

base is of a low income, and the price is very high, the

customers are likely to ignore your product. On the other

hand setting a very low price when the product is aimed for

middle to high income level families will create a loss.

Researching the background of the customers will also

allow you to package and advertise your product in a way

that it resonates with the customers and their thoughts.

While marketing, make sure that your marketing plan aims

the correct consumer base. Sometimes, the marketing

techniques could go ignored as it doesn’t reach the people

it should. Take your time to come up with a plan, and

launch it to the right market. Once the message is delivered

to those it should, your product is likely to have success.

Don’t try to aim for the entire population. No matter what

the product, it has already been determined that not

everyone will go for the product. Instead, aim for the people

that are most likely to go for your product. If you aim for a

larger audience, even though they might not be willing to

buy your product, it will be a waste of effort, time and

money.

Researching your customer base and their

income level will also enable you to set a price

for the product that is acceptable and

attractive. If the consumer base is of a low

income, and the price is very high, the

customers are likely to ignore your product.

The Industry

Site: www.TechNibble.com

Who Is Technibble For?

Technibble is a free resource for Computer Technicians and Computer Business Owners.

Technibble helps computer technicians with information and how-to-articles published a few times

a week and has a strong community of Computer Technicians to help one another.

Technibble helps you by covering topics such as:

- How to start a Computer Business

- Advertising, how to get clients and keep them

- Business and legal issues

- Streamline your computer repair work

- Technician related product reviews and discounts

- New opportunities to look out for

- Stories from “the trenches” from your fellow Computer Techs

Technibble also has a large database of Computer Repair tools and adds a new on to its database

every week.

Be sure to check out the Archives, Computer Repair Tools section and the Computer

Technician forum. .

www.Technibble.com

ACRBO 19

SMALL BUSINESS

MARKETING TECHNIQUES Businesses are determined as small

businesses or large businesses by looking

at the number of employees working under

that company, the annual turn out, net

worth, assets and sales of the company.

Different countries have different standards

for calling a business small or big. Big

businesses and small businesses have a lot

of things in common, but they have many

more things that are not common between

them. Marketing is one of the things that is

different for big businesses and small

businesses. Owners of small businesses

should always keep this in mind.

For one thing, the budget for marketing for

small businesses is normally small and

limited. A good small business marketing

plan brings the increase of sales and

customers through the techniques of

marketing that have been applied. Through

marketing you can increase your sales, and

using cheap and effective marketing

techniques that are more suitable for small

businesses will ensure that the business has

more money to spend in other areas of

improvement. Interacting with customers

through certain marketing techniques will

increase the goodwill of the business among

the customer base. An advantage of small

businesses is that the owner and the

employees of the business alike can

communicate directly with the customers

and get their feedback immediately.

If you’re a small business owner with no

budget whatsoever for a good marketing

plan, then don’t panic. A lot of resources are

available to the people out there to learn

and implement new marketing techniques.

Small business owners can forge good

relations with their distributors and vendors

and try to create an alliance where both can

advertise together. The added budget for

marketing will not affect your pockets, and

will bring you more customers.

Don’t ignore the current customer base

of your small business. It is important

to win over new customers but it is

also equally important to keep your

existing customers from leaving. Try

introducing some new plans and offers

for the existing customers. Make them

feel special, and try turning to them for

advice on what to change and what to

keep. Encourage your current

customers to spread the word about

your business.

Another marketing method is to forge

good relations with the local press or

TV station. A good story on your small

business and its products published in

the newspaper or broadcasted on the

television will definitely help boost your

customer sales. Also, you can try using

the social media for advertising. Not

only is it free, but it has a wider reach

and can make your small business

seem more in touch with today’s

crowd.

If your small business is in a small

town, suburb or city, try keeping an

eye out for the latest activities that are

going to take place there. If there is a

show or a concert coming up, you can

try to participate in it by providing your

products at a discounted price. If not,

you can offer to sell the tickets and

spread the word about the show or

concert through your business. This

will help you gain recognition in turn

and will also grab the attention of more

kinds of customers. If a marathon or

trail walk has been arranged in the

locality near you, you can offer to

supply free goods for the people’s

comfort. This will be a good investment

to attract new customers and also to

spread the word about your business.

Don’t ignore the current

customer base of your

small business. It is

important to win over

new customers but it is

also equally important

to keep your existing

customers from leaving.

ACRBO 20

http://computerrepairbusiness.net

http://acrbo.com

ACRBO 23

3 COMMON

WEBSITE ERRORS John thought things were going fairly well, but

what he didn't know was costing him a

substantial sum. He knew sales on his

website should be higher, but he blamed that

on the economy. Then one day, for no

particular reason, he was going through his

website and made a discovery that made his

heart sink. Let's take a look at 3 common

errors that people encounter on your website

and what you should do about it.

The fact is that even companies as large and

tech savvy as Google occasionally have

problems with their websites. If even Google

can't ensure a glitch free experience, it's

reasonable that your website will encounter its

own share of gremlins. This doesn't mean that

you should be OK with problems on your site -

those errors could be costing you money. The

key is to monitor your website for the three

kinds of errors that could cost you big time.

Broken Links

The single most prevalent technical error on

the Internet is the 404 error. In non-geek

speak that is a broken link - you know the kind

where you click a link to go to a page and get

an error letting you know that the page can't

be found.

There are two kinds of these broken links that

you need to be concerned about. The first is

internal broken links. This frequently happens

when a website is updated and some pages

are removed or are moved to a different place

but the links pointing to them aren't updated.

This problem, undiscovered, can cost you big

in lost business as people who encounter the

error leave your site.

The second kind of broken link is external.

This is where other websites have a link to a

page on your website that is no longer there.

Fortunately there are lots of link checking

tools that you can use to discover these

problems for you. Links can be fixed by

updating the link to point to the correct page

location or by creating a 301 (search engine

friendly) redirect.

Broken Scripts

Sometimes the programs and scripts that run on your website break down (500 error). There

are a variety of technical reasons why can occur, but suffice it to say that this is an issue that

should be watched out for on your website.

There are two ways to watch out for this kind of error. The first is about making it really easy

for someone to report the problem that they just encountered. The second is about automated

monitoring of your site for this kind problem. This can be setup to give you real-time awareness

of problems, or to report on any issues on a scheduled basis.

Server Down

Sometimes websites become unavailable because the server that they reside on is down. This

is much more of an issue for some hosts than others. If this happens to your site a lot, you

need to move to a different web host. All web hosts brag about their "up-time" but the devil is in

the details. I have yet to see a system that couldn't fail - even fully redundant ones.

The best way to keep this kind of problem from affecting your site is to make sure that your site

is hosted by a great host with terrific technical support. Bad hosts account for about 95% of

server down errors. There are lots of up-time-monitoring services that will monitor your website

and let you know if your website goes down. This can provide powerful peace of mind and alert

you to issues you should be aware of.

Website errors - undetected and unaddressed - cost website owners dearly. Not only can this

interfere with your prospective customers, it can interfere with your search engine ranking. This

is definitely one of those situations where an ounce of prevention is worth a pound of cure.

For John, the problem turned out to be broken scripts. Once the scripts were fixed, sales

began to pick up. Now that he has a layered monitoring system in place, he can rest easy

knowing that his site is up and running smoothly and without error.

ACRBO 24

7 SINS IN SEO

COPYWRITING TO AVOID

An online business opportunity MLM is not complete without the right

SEO techniques. It is therefore important that you understand how can

optimize your website to become Google Spiders friendly. Most

copywriters think that their content is the best but it is easy to overlook

loopholes in SEO writing. Here are some of the things that you should

avoid when writing for your website.

When it comes to an online enterprise you can never take risks with the

kind of content that you publish after all content is always king. It is

important to know the different possible pitfalls when it comes to

copywriting. When you are able to understand these problems you will

be able to avoid losing your leads and allow high conversion for your

online business opportunity MLM.

Avoid Stressing Over Word Count For Google Purposes

Many webmasters mistakenly think that Google or other search engines

require a certain number of word count. For example, 500 words or more

articles will usually score higher in Google. In fact, these are not really

all true, Google will fairly score websites according to its completeness.

Stop Focusing on Keyword Density

Another particularly common mistake that a lot of webmasters stress on

is the keyword density. This is considered a myth and should be

removed from all copywriting. Website owners and webmasters believe

that when you have high percentage of Keyword density, Google will

give you better score for ranking. With keyword density your content

becomes poorly structured or redundant.

Never Publish Unworthy Content

Any content that is not worth publishing should be discarded no

matter what. There is no reason why any website should publish

content that is not worth reading. Bad content means that you are not

professional and this can reflect poorly on your business.

Avoid Content That Does Not Focus On Value

Content should always show the features and benefits of a product.

Your readers will easily get bored if they are not seeing what is in it for

them. When you add well though features and benefits expect to

convert your leads into actual sales.

Do Not Ignore Page Titles and Meta Descriptions

For SEO purposes never ignore page titles and meta descriptions.

Your first chance to convert is when you add an attractive description

together with your title. When it comes to your page description, you

should strategically insert your keywords. Your title should also make

the most impact so that web users are compelled to click on your

page.

Never Bore Your Clients

Make sure that your website will provide everything that your

customers will probably need. It should be your sales page, and

customers won't have to scroll too long in order to get to where they

want.

Never Publish Information that is Incomplete

Incomplete information will only encourage your visitors to click the

back button and look into your competitor site. Your site should have

just the right amount of information not too little and not too much. It

should showcase what you have to present to your readers with all

the right proportions.

Being familiar with these sins will avoid websites from committing

them, therefore allowing effective SEO for your website.

Content should always show the features and

benefits of a product. Your readers will easily

get bored if they are not seeing what is in it

for them. When you add well though features

and benefits expect to convert your leads into

actual sales.

ACRBO 25

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ACRBO 26

63% of Advertisers Say

Brand Marketing Spending

Will Increase in 2013 A recent Nielsen study has found that 63 percent of brand

advertisers expect more money to be spent on brand marketing in

2013.

One in five advertisers reported that spending would exceed 20

percent this year. Advertisers say that much of that spending will

go to increased usage of social media, mobile advertising, and

social media.

Nielsen's study found that 70 percent of brand marketers will

increase their usage of social media in 2013. About 69 percent

also said they would use more mobile advertising this year, while

an additional 64 percent said they would be increasing their

usage of video advertising.

In comparison, study participants say they will not be increasing

usage of rich media, standard display, and connected TV

advertising.

About 50 percent of particpants reported their rich media

advertising would stay the same in 2013. For standard display

advertising, 48 percent said they would be keeping their usage

the same over the next 12 months.

The only category shown to have very little usage in 2013 is

connected TV advertising. According to the report, 67 percent of

marketers said they would not be using connected TV advertising

in 2013.

On the other side of the spectrum, 51 percent of advertisers said

they would be increasing their direct response marketing

spending in 2013. One in four advertisers reported that direct

response marketing spending will increase by over 20 percent

this year.

Direct response marketers said they would be increasing their

usage of mobile advertising at an 81 percent clip. Another 73

percent said they would be increasing their usage of video

advertising this year. About 57 percent also said they would be

using social media more often in 2013.

Statistics for the study come from a joint report from Nielsen

subsidiary Vizu and the CMO council. The study fielded surveys

from 287 senior brand leaders, 176 agency executives, and 152

publishing representatives. Surveys were received during January

and February of this year.

Twitter's New Keyword

Targeting System 'Vital'

Tool for Marketers Twitter has unveiled a keyword targeting system to give marketers the ability to

target users based on the words they tweet.

The system allows for marketers to pinpoint users based on the context of the

words they send out through their account. Commentators say the feature is a

boon because of Twitter's ability to reach consumers in real time.

"This is an important new capability - especially for those advertisers looking

for signals of intent - because it lets marketers reach users at the right

moment, in the right context," wrote Twitter Product Manager of Revenue

Nipoon Malhotra in a blog post.

Twitter's feature is a way for marketers to better discover consumers interested

in specific products and services. To highlight the tool's usability, the social

media firm uses the example of marketers sending out Promoted Tweets about

a specific band that users are tweeting about.

Prior to the launch, marketers were confined to only being able to target users

based on a consumer's interest graph. The graph used things such as follows

as signals for a user's interest.

Commentators say the feature creates real-world marketing tactics that only

Twitter could capitalize on. Laundry Service president and founder Jason Stein

says the feature truly takes advantage of the constantly updating world of

Twitter.

"What is cool about this is that Twitter is the only platform that can really do

something like this," Stein said to ClickZ.

Stein says the amount of data and the periodic updating of Twitter make the

new feature vital for marketers. According to him, having keyword targeting on

Twitter makes the social platform one of the best marketing tools in the world.

"Nothing in the world compares to Twitter. While Facebook may have the size

nothing quite compares to Twitter's capabilities," continued Stein.

When it comes to Twitter and Facebook, Stein says the two are very

complementary for advertisers. He says one is important for visual marketing

while the other focuses on text ads.

"Facebook is much more visual, but with Twitter it's much more link- and text-

based," said Stein.

Stein and his company have already started using Twitter's targeted word

feature. He reported that he has already used the tool to send out Promoted

Tweets about Hollywood films.

The tactic Stein is currently employing is sending out Promoted Tweets to

users who send out messages about wanting to rent a movie. He says the

tactic helps to pinpoint users closer to the point of purchase.

Twitter's targeted ad tool is available starting immediately. The feature is

available in all supported Twitter languages and markets.

news

ACRBO 27

Prevent ID Theft On Children

With These Helpful Tips Many adults know the importance of protecting their credit and guarding their personal identification, but for children, this problem is too abstract for them to grasp. Problem is, children can also fall victim to identity criminals and having identity theft protection is also a must for the young population. The theft could go unnoticed for several years, because very few parents check their children’s credit. Usually, the only time they find out about it is when the children get denied when they are old enough to apply for credit cards or when collection agencies start to call and look for their children. Signs of identity theft can easily be spotted by responsible adults, but for children, it’s a different story. The main drivers for id theft in children include participating in financial fraud (organized crimes), getting employment or false IDs (illegal immigrants), and circumventing the effects of bad credit (family and friends). Red flags for child identity theft

When trying to open a college fund or savings account for your child, you learned that there’s already an existing account with your child’s SS number being used.

When attempting to open a new account on behalf of the child, it gets denied because of a bad credit history.

There are pre-approved credit card offers (with your child’s name in it) that arrive in mail.

Checks, bills, and bank statements in the name of your child are sent in mails.

A teenager gets denied of his/her driver’s license application, because there’s already someone who opened up a license with the teenager’s SS number.

Or worse, there is an outstanding warrant for the arrest of the child for crimes committed by another person.

As parents, it’s your job to learn some basics about child id

theft protection and be proactive when safeguarding your

child’s identity.

Today’s highly connected and digital environment has made

it easy for thieves to hack into someone else’s identity. But

others still adhere to the old-fashion style of stealing

someone’s identity. Here are some brilliant ways parents

can do to protect their children against identity theft.

• Always proceed with caution when giving out your child’s

identifying information. Don’t just provide it to anyone

without asking first why it’ll be needed. In most cases, your

child’s information is required for verification and legitimate

reasons, but it’s still necessary for parents to ask some

basics – why the information is needed, for what purposes

will it serve, how the information will be secured. If the

organization is asking for a copy of your child’s SS number

or birth certificate, ask the mode of disposal once the

information is no longer needed. Simply put, don’t be afraid

to ask some important questions before you allow your

child’s information to be used.

• Keep your child’s SS number in a safe place. Just like how

you keep your important documents safe, you should also

learn how to maintain the safety of your child’s SS number.

Take note that once stolen, SS numbers can be used to

establish new credit accounts, resulting in other financial

problems that can affect your child in the long run. Never put

your child’s SS number in your wallet because once it gets

stolen the problems can affect both you and your child’s

credit status. Lock it up on a safe and try to memorize the

number instead.

• For those school-aged or high-school children, start

teaching the value of privacy. Emphasize the need to be

cautious when sharing information online or giving out their

personal details to anyone without checking first with their

parents.

Joey Mali

Joy is an active blogger who is fond of sharing interesting finance related articles to encourage people to manage and protect their finances. She also covers topics on secured credit cards and personal loan for bad credit which might have resulted due to identity theft.

Article Source: www.EzineMark.com

http://cshotline.com

Evolution of Remote Server

Monitoring Remote server is a server used remotely on any location through authorized access. Remote server offers many services to system administrators as well as IT professionals to low their workloads. So, instead of apply a money on personal servers to check its resources, various applications like an issue related to theft of our data,vulnerability,data crash, performance of office, performances of their employees,etc. Most of the companies now follow the remote server technique that is more affordable and easy to set-up. Even small and medium scale organizations also using this remote server monitoring services.

In today's era, in business the most important factor is the time .So time is the money for successful businesses. So for proper usage of time now they concentrate on remote server monitoring because there are numerous of benefits of using remote server monitoring in IT companies and all many other businesses or organizations .These important benefits are as:

1. Less cost for initially setup as compared to personal server setup:

Wasting of money on personal server it helps a lot to setup remotely as company or business owner needs only to sign up with related to our services.

2. Easy setup of network:

In business, time is alternate name for money. So personal server setting set-up takes a lot of time that makes to put business mans in frustrate conditions. But remote server setup easily and alows to take further actions.

3. Any authorized Can check his or her office or company work worldwide:

If the person need or feel necessity then he or she can check their office work through their remote server by just having authorization for that server, it doesn't need to go for the office.

4. Easy affordability:

This benefit also makes it popular among customers.

There are lot companies, firms offers this remote

server monitoring. Lot of beta versions of these

remote server can easily available to the customers.

5. Remove problems easily and fast:

Remote server monitoring service allows the

customers as well as business firms to remove any

unwanted things like virus,threat to data etc on any

location.

6. Get real time information:

With this, customers get the online information

regarding their different issues occur during their work

and recover within short time span.

So there are huge advantages of using remote server

monitoring services in the businesses or companies.

By using Remote Server Monitoring technique many

of the IT professionals and system administrator got

the relief from various system crash,virus,data

lost,disk crash,unauthorization access, etc. They need

not to take care of all that seriously as these are done

remotely.Remote server monitor scan and maintain

the performance of the server by preventing it from

issues that affects our business or company working.

David Bravo

If you want more information about Remote

Server Monitoring visit on this link

Article Source: www.EzineMark.com

ACRBO 29

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