acrbo nov mag
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Association of Computer Repair Business Owners November MagazineTRANSCRIPT
The Owen Lea Foundation….
Let’s Make A Difference!
Can Press Releases
Help Your Business?
Tech Tips…Mr.Komputer
www.Mr.Komputer.com
ACRBO MAG
WHAT’S INSIDE Computers, Networking, Websites, Advertising, Marketing & Sales
ISSUE 011 | Nov 2012
Role of Search
Engine Optimization
in Marketing
Marketing Your Business Through Online Business
Directories
The Strategy of Using Long Tail Keywords for SEO
Can Press Releases Help Your Business?
Can Press Releases Help Your Business?
Role of Search Engine Optimization in Marketing
How Can Article Submissions Help My Website
Ranking
9
10
14
16
17
21
Association of Computer Repair Business Owners
CONTENTS
CONTENTS
Mr. Komputer - Tech Tips
Honesty and Integrity
Getting More Traffic is Essential For Online
Success
22
25
28
ACRBO
Are you a writer? Do you enjoy writing down your
experiences?
If so feel free to contribute to the magazine. Credit
is given to all writers in the form of links to your
website or any other way you would like.
Share your experiences!
Editor’s Note Welcome to the latest edition of the
Association Magazine. I'd like to welcome
our new contributors this month.
Welcome to this month’s issue of our magazine. This month we bring you some great new articles that will help you fast track your goals and success.
A publication like this would not be possible
without the support of our valued Preferred
Vendors who are advertisers. Please visit
our Preferred Vendors as they know what
you need to help you with all your
endeavors.
I hope you enjoy this month's issue of the
magazine, and as always please email me
if you have any comments, contributions or
feedback.
Dan ACRBO Keep your valuable feedback coming. I try to reply to every email, I appreciate your input as it helps to make the ACRBO magazine possible. Write to me at: [email protected]
ACRBO Magazine Fredericksburg Virginia
Advertising enquires: Send an email to [email protected]
Contribute articles: If you would like to be a contributing author for the magazine then send an email to [email protected] and let us know what you would like to write about. Copyright 2012 ACRBO. All rights reserved. Reprinted with permission. No part of this publication may be reproduced, translated or converted into machine-readable form or language without the written consent of the publisher. Articles express the opinions of the authors and are not necessarily those of the publisher
ACRBO Magazine
Director: ACRBO [email protected]
Contributors Various experts in their fields
The instructions and advice in the
Magazine is for entertainment purposes only. The creators, producers,
contributors and distributors of the ACRBO Mag disclaim any liability for
loss or lack of results from following the advice expressed herein
Should I ask for referrals?
There is nothing wrong with
doing this. Plus, you might
want to actually send them
something either in a letter or
through email asking about
referrals and also offering
them a discount for their next
service call if they refer
someone. There are many
ways you can go about this
but make sure when you do it
that you don't give off the
impression of "I want". Make
sure the customer knows that
you appreciate their business
and would just like to help
others.
Dan
ACRBO
Business is slow, now what?
I am sure you are not the only
one that business is slow for.
You will find overtime that
this is bound to happen either
due to the holidays, kids back
to school or whatever reason.
It’s important to keep in mind
that you need to continue
doing what hopefully you
have always done and that is
advertise. It seems some
people think when business is
good they can lay off
advertising for awhile. That is
not the case if anything it’s
imperative that you advertise
the same during those
periods so in slow times you
are not trying to play catch
up.
Dan
ACRBO
TO
P E
MA
ILS
TO
P E
MA
ILS
ACRBO inbox
Have a question? If so email it do
[email protected] and we will be glad to
answer it.
It can be business related pertaiing to
marketing, setting up your business, growth of
your business or anything you can think of.
ACRBO 6
Research Firm Predicts
Up To 15 Percent Of
Likes/Reviews By 2014
Will Be Fake
Research firm Gartner has released a report predicting the
importance of online reviews and social media “Likes” will result
in Fortune 500 brands and large enterprises increasingly
“astroturfing” and paying for positive mentions. Specifically the
percentage of paid-for mentions, Likes and reviews will reach 10
to 15 percent of the total by 2014.
Gartner goes on to assert that there will be at least two high-
profile FTC actions against Fortune 500 companies during the
same time frame. The FTC published and updated guidelines in
2009 about the use of testimonials and endorsements in
advertising. Those rules extend to bloggers and others offering
online product reviews. The guidelines require disclosure of a
paid relationship.
Presumably these FTC rules would extend to any corporate
campaign to generate positive social media buzz and related
product endorsements, where the paid nature of those reviews,
Likes, etc was not disclosed to the public.
Companies tempted to manipulate social media mentions or
ratings with false Likes/reviews do so at their own peril. Putting
aside potential FTC investigations and fines, the public humiliation
and negative impact on brand image would be potentially
significant, although perhaps hard to quantify.
A number of authors on Amazon over the years have been caught
faking positive reviews for their own books and writing negative
reviews for rivals under pseudonyms. If caught there’s a lot of
public humiliation (and schadenfreude) that follows.
Similarly, about a year ago, Samsung faked testimonials when it
introduced its new Galaxy tablets at a trade show. The company
was caught and endured significant grief at the hands of bloggers
and tech journalists. Yet that public shaming didn’t appear to hurt
device sales (of mobile phones; the tablets were weak).
More recently Nokia faked video images from its new Lumia 920.
It was quickly caught and had to apologize after being outed,
distracting from the launch announcement and further damaging
Nokia’s public image. Thus, it’s a safe bet that social media
astroturfing will be uncovered with corresponding PR damage
(and fines) to the brands behind it.
AS EXPECTED, TWITTER
DROPS SUPPORT FOR
THIRD-PARTY IMAGE
UPLOADS Twitter debuted a shiny new user profile page today
and simultaneously launched new versions of its
official iOS and Android apps. Much was made of the
changes, but lost in the PR blitz is this:
Any Twitter user that posts photos to the service from
now on will be doing it via Twitter’s own photo
service, not via one of the many third-party providers
such as yFrog, Mobypicture or Twitpic.
The option to choose a photo service is now missing in
the settings on Twitter’s mobile apps. Users can still
choose a video hosting service (for how long, one has
to wonder) and a read later service, but the photo
service chooser is gone.
This isn’t unexpected, of course. Reports surfaced over
the weekend that Twitter was about to ditch third-
party image services. Twitter launched its own photo
service in August 2011 via a partnership with
Photobucket, which does the image hosting.
This is Twitter’s latest step toward controlling the user
experience, particularly around the display of tweets.
In this case, dropping support for third-party photo
services means users will stay on Twitter itself when
viewing photos in the future — those added page
views are no doubt also added opportunities for
advertising.
This month’s winner will receive the
eBook “Computer Repair Business
Lessons Learned”.
We will randomly choose a winner and e-
mail the winner.
Just send an email to [email protected]
and in the Subject line put: WinBook
Last Month’s winner is: Shawn Lattanzio
from Web Designs Rock It!
Visit
www.Podnutz.com
ACRBO 9
MARKETING YOUR BUSINESS
THROUGH ONLINE BUSINESS
DIRECTORIES
Are you trying to increase sales, get more
customers, or make more money? If so, you
might be interested in one advertising
opportunity that many people do not think
about. It is very easy to use, incredibly
affordable, and you can potentially reach your
target audience with very little effort. An online
business directory could be the perfect vehicle
that you can use to drive traffic to your site,
reach more customers, and avoid having to go
through expensive and lengthy marketing
campaigns that may or may not work at all.
There are a number of benefits for companies
who decide to use an online business directory,
and here are some examples:
1. Customers generally go to these types of
websites because they are looking for a local
product or service. Instead of doing a general
internet search, directories allow customers to
be able to quickly and easily find what they are
looking for.
2. They allow the customer to feel safe and be
certain they are buying from a reputable and
well reviewed source. This is especially true if
your product or service can be purchased
online.
3. The SEO (search engine optimization)
benefits of being listed in an online directory
can be massive. It can drastically help your
website get higher rankings across search
engines, resulting in more traffic and ultimately
lead to more sales.
While there are many business directories
online, many of them categorize and organize
online products and services. With a local
business directory, businesses are able to
connect with customers just as easily, but
without the expense that many internet
marketing strategies entail.
A good online
business
directory can be
a useful tool for
anyone who is
interested in
finding a
marketing
strategy that is
effective as well
as affordable.
So, if you're looking for a way to reach a target audience without having to
spend a small fortune, consider using an effective online business directory that
has a lot of traffic and a lot of notoriety. Many customers visit these sites each
and every day looking for a wide range of products and services, and you
should consider listing yours as well.
Many businesses choose to use billboards, radio, television, phone book
advertisements, or even classified ads in newspaper publications. Sometimes
these campaigns work, and there are times when businesses will receive no
leads whatsoever. Unfortunately, advertising with these methods can be very
costly as well as time-consuming. An online business directory provides
businesses with the opportunity to reach a target audience that is specifically
looking for the products or services that you are offering. And, since they are
published on a continual basis, businesses receive continual exposure.
A good online business directory can be a useful tool for anyone who is
interested in finding a marketing strategy that is effective as well as affordable.
And, a well placed advertisement can reach potential targeted customers now
and well into the future as well.
I personally run four of these local online directories for the towns that we
service and it works out great. Not only can we do “free” advertising on them but
they drive traffic to your website. If done properly you can also generate income
by charging for “Premium” listing ads.
ACRBO 10
THE STRATEGY OF USING LONG TAIL THE STRATEGY OF USING LONG TAIL THE STRATEGY OF USING LONG TAIL THE STRATEGY OF USING LONG TAIL
KEYWORDS FOR SEO: WHY THEY ARE USEFULKEYWORDS FOR SEO: WHY THEY ARE USEFULKEYWORDS FOR SEO: WHY THEY ARE USEFULKEYWORDS FOR SEO: WHY THEY ARE USEFUL
Many businesses understand the
importance of good SEO, especially
when they realize that this can help
increase search traffic and bring in
additional visitors to their site. Of
course, the real idea is to bring in
quality search traffic that converts to
sales. One very effective method of
finding targeted traffic is to use long
tail keywords as part of your SEO
methods. These longtail keywords
are simply niche specific words or
phrases that consumers use when
trying to find the products or
services you are selling.
Why They Are Useful
There are many keywords that are
so extremely competitive, that
without a multimillion dollar
marketing budget, most businesses
would never be able to rank high
enough to bring in any search
traffic. Additionally, when you use
longtail keywords for SEO, you have
the advantage of narrowing down
your keywords to very specific
phrases that actual searchers are
looking for. Obviously, if someone
types in a generic word such as
books, they are going to get millions
of results, probably nothing near
what you are targeting; however, if
a searcher types in rare books from
the 1880s, they are looking for
something very specific and the
results will be much more refined.
Concentrating on
longtails can help
a business owner
target consumers
who are looking
for the products or
services they are
offering.
Concentrating on longtails can help
a business owner target consumers
who are looking for the products or
services they are offering. This can
result in a better conversion rate
once customers actually reach your
site. You know that the long tail
keywords they are searching for are
specifically tailored to a very narrow
request; this means that you have a
product or service that closely
meets their specific needs.
An additional benefit for the
business owner who uses keywords
in their SEO practices is that
consumers who are searching on
these keywords are looking for
something much more specific. This
generally translates into a customer
that is ready to take action. In the
example above, with the keyword
book, the searcher could be looking
for almost anything, even a
definition of the word. However,
with the long tail "rare books from
the 1880s", they are searching for
something very specific and are
much more likely to be a consumer
ready to make a purchase.
Most SEO experts will be able to
help you identify niche specific
keyword phrases that you can use
to improve search results.
Specifically targeting long tail
keywords that have low competition
can be a great strategy to improve
the number of visitors to your site,
as well as increase conversions.
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ACRBO 11
In business time is one commodity that you do not ever have enough of. There will always be enough projects, meetings, loose ends, appointments and more, but never enough time. How to make time for things that you never found time for before.
How to not stress out at the end of each day because you did not finish what you started.
Start Today “Time Is Precious”…www.TimeIsPrecious.info
ACRBO 12
Inside this article we are going to examine what
needs to be implemented to be successful
online. This system is really easy and one that
people don't bother about too much. By telling
you what to search for online, this is going to
be a smart way for you to master how to set up
a small online business.
ACRBO 14
Can Press Releases
Help Your Business?
A press release is a powerful publicity tool that is used by
large and small businesses to bring awareness to their
company or products. A well written release makes an
announcement about your business in a newsworthy
fashion; television networks, radio stations, magazines,
newspapers, and online resources all publish press
releases that contain interesting stories. Business owners
therefore can use this type of marketing to share relevant
stories while bringing attention to their company or brand.
All businesses can tap the true value of a well written PR,
which is essentially a thinly veiled advertisement. Release
can announce a new product or service; they can be used
to announce you've won or been nominated for an award;
this type of announce can advertise or promote an event;
and they can even highlight market research or company
changes. A fresh and exciting release can even go viral,
and when they're done right, can attract traffic to your
website, enhance company visibility, give your company
credibility, and even help to build your brand. Indeed, as
online marketing is becoming more and more important,
the release is especially useful for improving SEO and
online visibility.
By sharing news about your company,
its products and/or services, and the
progress your company is making,
you can establish yourself as a leader
Regardless of your industry or the size of your company,
press release distribution is an important method for getting
coverage in trade journals, magazines, blogs, and other
publications directed at your industry. Moreover, this type
of marketing is inexpensive compared to other forms. Once
key media members have received your announcement,
your story will basically be self-propagated. Compared to
paid advertising campaigns, PR can be equally as effective
but much more affordable, especially for small business
owners.
As already mentioned press releases not only boost your
company's visibility, but they also give you credibility. It will let
your customers know who you are and what you're about, but
they can also provide an unparalleled opportunity for you to
show your expertise. A well formulated press release can help
you gain the trust of your customers while representing yourself
as a source of valuable information to the media. More
importantly, the best press releases can spread like wildfire. In a
short period of time, your story can be shared by other
websites, blogs, and media publications that will ultimately all
attract customers to your business.
Finally, good PR help show that you are at the forefront of your
industry. By sharing news about your company, its products
and/or services, and the progress your company is making, you
can establish yourself as a leader in your industry. You can
highlight your successes and set yourself apart from your
competitors.
So, if you're asking yourself if press releases can help your
business, the answer is yes. Any company will appreciate the
benefits of a well written press release, which ultimately will
make your brand more visible in the marketplace.
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ACRBO 16
Keyword Research - Why It
Is So Important
Keyword research is the foundation of a good
Internet marketing campaign. Keyword research
gives the company an idea of where they should
focus their energy. However, it is important to
note that people really do not know what the
keyword will do until they have the keyword in
their possession. However, making educated
guesses at what keywords will bring results is
this very smart thing to do for any person in
Internet marketing.
Actually, this is one of the foundational problems
with most bloggers. They do not know what
keywords they are aiming their articles or blog
posts for in general. Therefore, they fail to get
traffic because they are not generating a
keyword inventory that has any value. These
types of bloggers have blogs that remain empty
of traffic and conversion. The blog does not
generate income for them therefore; it stays a
hobby for that particular blogger.
A blogger with good keyword research and
target those keywords in their posts and start to
pick up traffic on keyword terms that they have
selected. Sometimes, the keywords will not
deliver the results that blogger or website owner
wants. Yet, the fact is that getting keywords on to
a page will allow the search engines to take all
the words on the page in make combinations of
keywords to provide to the results on their
keyword search results.
Keyword research is what gives an Internet
campaign a foundation. This foundation allows a
business to make money and find new clients and
customers through the Internet.
Once those blog posts or pages start getting traffic and
those keywords are tracked within the server logs or the
analytics profile then the blogger or website owner can
make a determination that allows them to figure out what
keywords are of value to that business in general. Once
they have a good idea, what keywords generate traffic
conversions they can optimize their site to get more of
those people in those keywords funnels.
Therefore, the best thing to do when trying to do keyword
research is to pick out the best possible keywords ahead
of getting the traffic itself. Once the traffic is in place then
it is best to look in the server logs or analytics profile to
find out what traffic is actually converting into sales. Once
that is figured out the business can then focus itself on
getting more of those people and focusing on that
particular topic to get more of those people as well. This is
a scientific way for doing keyword research that is sure to
deliver results as long as the business owner is willing to
do a little legwork.
In closing, keyword research is what gives an Internet
campaign a foundation. This foundation allows a business
to make money and find new clients and customers
through the Internet. Therefore, it makes a lot of sense to
spend a lot of time doing keyword research and then
digging through the results of that keyword research once
those words get traffic to the website. If a business owner
or individual focuses on this type of keyword research,
they are almost guaranteeing themselves success when
marketing on the Internet.
ACRBO 17
Using search engines to find information is the most popular activity
on the Internet. According to PEW Internet study, while 92% of the
entire Internet users use search engines, 59% do it on a regular
basis. As per the comScore reports, Google alone accounted for
13.4 billion searches in 2011.
It is evident that Internet is the right place to reach your target
customers/audience, as people are searching more on Internet than
at any other place, for any kind of product/service. However, this can
happen only when you are listed in the top search results. Securing
top place in the search results by overtaking hundreds and
thousands of already existing websites not only drives huge traffic to
your website, but also imparts trust in users.
SEO is one such digital marketing strategy that will help your website
get listed in the top search engine results.
SEO - a powerful digital marketing strategy
Most of the well-known search engines on the Internet, rank
websites using complex algorithms, designed to determine websites
which are most relevant for particular search terms. So, the main
function of SEO is to optimize a website for relevant search terms in
order to bring high search engine rankings. It uses different
strategies like keyword research, web design, quality content, meta
tags, quality link building, etc., to make the website search engine-
friendly.
Benefits of Search Engine Optimization: To better understand how
SEO works for your website, let us look at the other benefits offered
by SEO techniques.
• Increases the visibility: The better you optimize your website by
customizing its content or structure for relevant search terms, the
better are the chances of getting high search engine ranks. Good
rankings will let your website appear on the first page of the search
results, thus, enhancing your website's visibility and brand
awareness. Since, it is common for the Internet users to review only
the first few results, traffic to your website also increases.
• Drives more traffic: Once your website starts ranking in the top
10 search results, it will be able to receive traffic continuously as
long as it stays there. Further, if you are able to find the keywords
used by your prospective customers and optimize your SEO
strategy accordingly, you can get targeted traffic to your website.
Apparently, more traffic means more sales.
• High ROI: When compared to other forms of paid advertising,
SEO helps you to get higher returns on investment. Initially, it may
take some time to get ranked for specific terms, but once you are
positioned at the top of the search results, you can generate huge
targeted traffic, who are potential enough to get converted in to
sales.
• Increases credibility: Many studies reveal that, people trust the
organic search results more, compared to sponsored or paid
results. SEO techniques are mainly intended to improve the
organic rankings of a website in search engine result pages,
hence, they play an important role in improving the credibility of
your business.
Affordable by SMBs: Another advantage of SEO is, it is highly
cost-effective. Compared to all other online marketing strategies,
SEO services are economical. Therefore, even small and medium
sized businesses can also easily afford SEO services.
A strategic SEO plan is must to get quick and better results. No
matter how much time, cost and effort you put in to developing
your website, unless you design an effective SEO strategy, your
efforts will not yield satisfactory results.
SEO techniques are mainly intended to
improve the organic rankings of a website in
search engine result pages, hence, they play
an important role in improving the credibility
of your business.
Role of Search Engine
Optimization in
Marketing
The Industry
Site: www.TechNibble.com
Who Is Technibble For?
Technibble is a free resource for Computer
Technicians and Computer Business Owners.
Technibble helps computer technicians with
information and how-to-articles published a few
times a week and has a strong community of
Computer Technicians to help one another.
Technibble helps you by covering topics such as:
- How to start a Computer Business
- Advertising, how to get clients and keep them
- Business and legal issues
- Streamline your computer repair work
- Technician related product reviews and discounts
- New opportunities to look out for
- Stories from “the trenches” from your fellow
Computer Techs
Technibble also has a large database of Computer
Repair tools and adds a new on to its database
every week.
Be sure to check out the Archives, Computer
Repair Tools section and the Computer
Technician forum. .
www.Technibble.com
Site: www.TheForceField.net
What is The Force Field?
The Force Field is the name of a podcast for IT Service Professionals, IT consultants, VARs, computer shops and anyone else in the technology field, particularly those who offer products and services to end users.
The half hour show is produced by Savoia Media and hosted by Rick Savoia, an IT Service Professional who is also a veteran in the broadcast industry.
Have a favorite
show or site that
you would like to
see here? If so drop
us a line and we will
check it out and see
what we can do.
ACRBO 21
Newbie Questions: How Can Article
Submissions Help My Website Ranking?
When you launch a website or a new business online, one of the first marketing methods you're bound to hear about is Article Marketing.
You may be confused as to what article marketing is and how it helps your website get more visitors, and if you are you're not alone! There are tons of people who decide to investigate or take part in article marketing every day, and they're basically starting with zero knowledge.
I wanted to share a question that came to me recently, because it is very accurate at representing some of the misunderstandings that are common with beginners. Here it is:
"I design websites for a living, and I am not sure how article marketing can help my client's website get a better search engine ranking. Can you please explain how? Does it work by us publishing free reprint articles on our website?"
That's a fabulous question. First let me clarify that there are two roles in article marketing--the writer and the publisher. The writer creates the content, and then the publisher chooses the content he would like and he publishes it on his site.
Which role are you supposed to take when you use article marketing to market your website so that you can get more website visitors?
You are the writer--you will be writing and submitting articles.
The publisher is someone else--the publisher is not marketing with articles. Rather, he is just looking for quality content to put on his site that he did not have to write.
As the writer, you will be creating articles on the general topic of your website.
You then submit the article to online publishers. In the submission process, you will be asked to create what is called a 'resource box' or 'author bio'. In the resource box you will tell your name, a little about your business, give a link to your website, and also give an incentive for the reader to click that link.
Publishers get to publish your article for free (they do not pay you), but for marketing purposes, the resource box with the information about your business and a link to your website is what you get in return for submitting your article.
The resource box may not seem like a big deal, but it is. In fact, it's the key to getting a better search engine ranking for your website. Each time that your article is republished on a website, the resource box is too. Each time your resource box is published, a link to your website is built.
An increase in links can lead to a better website ranking over time, and that is one of the main reasons why article marketing is so effective. When we talk about "website rankings" what we're referring to is where your website ranks when people do searches for words having to do with your niche (the general topic of your website).
These people who are searching do not need to know about your business or your website. They will simply go to Google because they have a need, and they search for what they are looking for.
An increase in links can
lead to a better website
ranking over time, and
that is one of the main
reasons why article
marketing is so
effective. Let's say you have a website that sells fashionable accessories for dogs and cats. There are certain words that people in your target market are typing into Google to reach websites that sell dog collars and cat beds and the like. From the website owner's perspective, these phrases are called "keywords". From the search customer's perspective, they are called "search terms".
There are likely lots of different phrases (keywords) that your target readers are using to find websites like yours, and your job is to find out what those phrases are (by doing keyword research) and then use those words in your article submissions.
When you do article marketing correctly, you can effectively boost your website's ranking for those keywords in Google and the other search engines. This is important, because the web pages that appear towards the top of the rankings are clicked the most and therefore receive the most website visitors.
That is how article marketing can help your website get a better search engine ranking, and it's just one of the ways that article marketing can help drive traffic to you website. What is another way? Well, when your article is published on a website, the visitors to that website can read your article and then click the link in your resource box. They will then be taken to your site.
I hope this helps explain things--if you are doing article marketing, then you will be writing and submitting articles. That is how you can impact your website's search engine ranking and get more website visitors.
Cleaning up a slow performing pc
So you want to clean up your computer ehh?
Its performance is super slow, you’re frustrated and you want nothing more then to email out
a document for your associate to review. What do you do?
How do you stop this lag of a system? Applications are not responding and
Crashing every so often and it takes for ever to open a browser window.
Well don’t be frustrated, you’re not alone and resolving slow speeds and making a system run
at its peak performance is only a few step away.
1. Make sure you are running one piece of AV software and it is up to date. Sometimes if you
have more than one AV software to protect your system it causes a conflict. The reason being
is, most consumer AV products use the same ports to scan for vulnerabilities.
2. Remove any software that is not being used by uninstalling it from the control panel.
3. Install a 3rd party tool like Malwarebytes to run and check for any malicious objects such
as:
Malware, Spyware, Trojan Horses, Rootkits and Browser Hijacks (Redirects).
4.Use the built in feature of windows MSCONFIG to disable any known resources that are not
of importance to the system and are not used on a frequent level.
5. The Advanced System Settings comes in handy when optimizing a PC. Under performance
click
settings and disable any Visual Effects that are not needed. This can help boost a PC’s
performance quite a bit.
Enjoy and happy cleaning…!!!!!
ACRBO 22
Mr. Komputer
www.MrKomputer.com
ACRBO 24
A Bible verse that is misquoted so many times
comes to mind:
Matthew 7:12 - Therefore, whatever you want
men to do to you, do also to them, for this is the
Law and the Prophets.
ACRBO 25
HONESTY AND INTEGRITY: A
FANCIFUL DREAM
The fact of the matter is that if you don't have a strong
ethical foundation you will only reap negative rewards with all
of the money that you rake in. It is clearly visible in, for
instance, the American divorce culture that is so strongly
coupled with their never-ceasing desire to succeed at any
and all costs.
I have seen the contrary of this negative impact of unethical
business behavior so many times as well. People who are in
business with honesty and integrity who succeed on a
smaller scale and reap the rewards of happy and healthy
families as a direct consequence of their business
groundwork. That is what I am aiming for.
I aim to build an empire in which I help others first and
foremost. I aim to do this by means of honesty and integrity.
Say what you mean, and mean what you say, and do what
you promise to do.
If you don't have a strong
ethical foundation you will only
reap negative rewards with all
of the money that you rake in.
Way too many people interpret this as meaning that
you have to attack pre-emptively or screw someone
over before they have the chance to do it to you.
This is wholly incorrect. What it actually means is
that if you want people to treat you with respect and
love, you first have to treat them with respect and
love. What you reap, you will sow. What you give,
you will receive...
I long to live in a world where honesty and integrity
and honor is at order of the day. A world where to do
wrong gets you suspended, cast out, segregated
from society. A world where corruption and
selfishness is abhorred, not celebrated. A world
where business and government is built on solid
values and not the highest bid…
You can be part of that world! You can start now!
ACRBO 28
GETTING MORE TRAFFIC IS
ESSENTIAL FOR ONLINE SUCCESS
If you've got the best offer in the world, but nobody knows about it, you
won't make anything. Even if you are selling an invention that will cure
cancer, help you lose weight while you sleep, and even get the girl of
your dreams to fall in love with you, you won't make any money if
nobody comes to your site.
The guy who said to build a better mousetrap and the world will beat a
path to your door never had to sell anything online. The good news is
that with just a little bit of traffic, if your offer is any good, eventually a
lot of other people will know about it.
That's one reason why so many people struggle with online marketing
these days. It's not that it's incredibly hard, it's just that most people are
selling junk products, or don’t know how to do it properly. When you
think about how much innovation, blood sweat and tears goes into
creating a worthwhile business, you wonder how some of these gurus
get all their ideas from.
But assuming you've got a decent business, you still need to get some
traffic. Once you've got some traffic, then you can see how much of it
converts, and get a better idea of how much you can afford to buy more
traffic. The secret of success is knowing how much you can spend on
advertising, and how much to expect for your advertising dollar.
Online business is like any
other business. It takes a
while to establish yourself,
and figure out who your
customers are.
Most people go broke because they buy
traffic before knowing how much of it will
convert. This is like buying a car before
knowing what the gas mileage is, or even
what the price of gas is.
For that reason, the first few hundred visitors,
or few thousand, depending on how hard
you're willing to work, should be free. From
this you can determine what keywords got
them there, which keywords convert more,
and which ones to target later for your paid
traffic campaigns.
Sure, this is a slow process. If you still buy
into the idea that you can double more
money every month for the next couple
years, think again. It takes a while to
establish yourself, and figure out who your
customers are. Often time’s people start out
in one niche, only to find there really isn't a
lot of money to be made there.
That's why it's essential to be flexible. If your
first few hundred visitors don't buy a single
thing, try offering something else. If you're
trying to present your business, then perhaps
you'll need to present it a different way. After
all, many people buy many products for
many different reasons. It may be a case of
just finding the right way to present your
business to the buying public.
Once you've got your niche, presentation and
estimated conversions rates all figured out,
you're ready to start buying traffic and really
expanding your business. This is where the
big money is made.