achieving visibility in the cloud egi event, vilnius - december 2009 liora rosenblum, senior...
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Achieving Visibility in the CloudEGI Event, Vilnius - December 2009
Liora Rosenblum, Senior Consultant International Business Development
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Agenda
• Cloud Services• Sample Client Engagement• Industry Position• GlassHouse Intellectual Property• Differentiators
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
What is Cloud Computing?Cloud Confusion
• An abundance of differing opinions– “We’ve redefined Cloud Computing to include everything
that we already do.”– Larry Ellison, CEO Oracle
– “It’s stupidity. It’s worse than stupidity: it’s a marketing hype campaign.”
– Richard Stallman, Free Software Foundation
– "It's definitely not hype. Any technology leader who thinks it's hype is coming at it from the same place where technology leaders said the Internet is hype.”
– Vivek Kundra, Federal CIO
• ACM study found 22 definitions of cloud!• Everyone from academia (UC Berkeley) to analysts
(McKinsey) weighing in
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
What is Cloud Computing?Purists, Marketing, and Pragmatism
• Which of these are cloud computing?– A. Application Service Provider (ASP)– B. Infrastructure as a Service (IaaS) – Software as a Service (SaaS)– C. Application Development Platform as a Service– D. Grid Computing– E. Utility Computing– F. Platform as a Service (PaaS)– G. All of the above
• Convergence of:– Virtualization– Utility computing model– Distributed computing
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
IT As An Internal Cloud Services ProviderRequirements for Success
• Service Management Maturity– Cost Transparency throughout the IT supply chain– Service Definition and SLA Tracking– Develop a real demand forecasting capability– End the practice of over-provisioning resources– Develop effective business-based metrics
• End the project-based funding model for CapEx– It doesn’t work in a world of shared resources
• Metrics, metrics, metrics– Performance, resources capacities, per-unit-costs, and trending
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Our Role in the Cloud
• We are a Cloud-Enabler– We offer services to help customers prepare their
environment to work effectively with cloud technologies• We provide strategic direction, design and plan execution for
customers to establish their own private/internal clouds• We provide strategic direction, design and plan execution for
customers shifting pieces of their environment to an external cloud
• We provide methodology and tools to move up the Service Provider Maturity Continuum
– We offer services to help customers monitor and meter their cloud environments – internal and external
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
GlassHouse Cloud Services
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
GlassHouse Cloud Services
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Customer Example
Large Hosting Service Provider – Cloud Services business case, design and
implementation
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Programme ObjectivesPhase 1 (Completed):• Define Cloud services roadmap for the hosting service
provider to take to market • Define “Cloud Service 1.0” make-up• Produce market opportunity analysis for “Cloud Service 1.0”• Position opportunity with vendors and partners
Phase 2 (Proposed):• Implement “Cloud 1.0” and migrate Internal IT to become a
reference case• Produce commercial launch materials• Position benefits to customer base• Launch “Cloud 1.0” March 2010• Develop and implement “Cloud 2.0” and “Cloud 3.0” offerings
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Programme Workflow
Forecast &
Business Case
Service DefinitionCloud 1.0 RequirementsMarket + Competition
ComplexityExisting Capabilities
Timescales
LAUNCH
Service DesignProcesses Technology
Tools Skills SLA’s
Service Implementation
POC Pilot
Internal ITRequirement
s
Gap Analysis
Implementation and
Migration
Use Case
High Level Service DefinitionService Development Roadmap
Reference Technical ArchitectureSupport ModelProcess and Policy FrameworksHigh-Level Skills Matrix
Cost Model
High Level Business
Case
Market Requirements
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Detailed Activities - Define Cloud Services and Roadmap
• Activities:– Workshop preparation – current services and
capabilities, market requirements– Initial workshop – high-level aspirational service
offerings– Requirements analysis – dependent technology and
toolsets, competitive offerings– Finalise high-level service definitions – including
initial service offering and development roadmap
• Deliverables:– High Level Service Definition– Service Development Roadmap
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud ServiceDetailed Activities - Develop Service Delivery Model
• Activities: – Define underlying service delivery model to deliver the
agreed services, i.e.• Technology – Platforms, O/S, storage, backup and DR• Process – Service provider and external customer process
requirements• Governance – Compliance, security• Tools – Monitoring and management, customer tools (e.g. self
service provisioning, capacity management)• Support Model – Service provider versus customer roles &
responsibilities• SLAs – provisioning, processes, support, performance, etc.• Skills - technical, operational, commercial
• Deliverables:– Reference Technical Architecture– Support Model– Process and Policy Frameworks– High-Level Skills Matrix
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Detailed Activities - Build Supporting Business Case• Activities:
– Develop the business case to identify the level of opportunity against the level of investment required
• Assess the market opportunity, i.e. potential customer volumes and usage
• Define fully burdened costs for service delivery and the likely service pricing and revenue
• Identify the costs for implementation• Model the potential net profitability, including timescales for
ROI
• Deliverables:– Cost Model– High-level Business Case
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Detailed Activities - Cloud 1.0 Design and Implementation
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Sample Deliverables - Service Definition and DesignItems Covered:• Cloud Computing Overview• Cloud Delivery Model• Cloud Service 1.0 Definition• Service Management Requirements• Security and Data Privacy Requirements• Data Centre Facility Requirements• SLA Framework• Customer Engagement Model• Project Constraints and Risks• Service Enablement Roadmap• Reference Technical Architecture
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Sample Deliverables - Cloud Service Model
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Sample Deliverables - Cloud Portal Definition
Cloud Version 1.0 Portal Features
Access Controls and Authorisation
Incident Management
Configuration management
Reporting Options**
Logout / Exit
Health and Status
checks
Dashboard*
ConsumptionReport
Incident / event logging
Provisioning and Service Requests
PerformanceReport
Incident and resolution report
Incident Status and escalation
Incident resolution against
SLA
Upgrade Existing Resource
Add New Resource
Suspend / Archive
De-provision Resource
Order Tracking
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Sample Deliverables - Cloud Service Roadmap
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Large Hosting Service Provider – Cloud Services
Sample Deliverables - Reference Technical Architecture
LegendTitle
AuthorDate RevisionPage18th August 2009 Atiek Arian 1.01 of 1
Cable and Wireless Cloud Service 1.0: Reference Technical ArchitectureIP LinkFibre Channel Link
Internet or Client WAN
PRIMARY SITE SECONDARY SITE
Global Traffic Load Balancing
Cloud Service PortalWebserver Layer
vCenter Appand DatabaseSecondary Site
Cloud Service Portal App and Database Layers
vCenter Appand DatabasePrimary Site
VIRTUAL COMPUTE UNITS
VM VM VM VMVM VM VM VM
Resource Pool VMs Flexible Provision VMs
Physical Servers
Hypervisor Layer
Virtual Machine Monitor Layer
VIRTUAL COMPUTE UNITS
VM VM VM VMVM VM VM VM
Resource Pool VMs Flexible Provision VMs
Physical Servers
Hypervisor Layer
Virtual Machine Monitor Layer
Spanned Dedicated Client VLANs
Local Traffic Load Balancing Local Traffic Load Balancing
Externally Facing Firewalls Externally Facing Firewalls
Internally Facing FirewallsInternally Facing Firewalls
IP Network
Network Attached Storage
Fibre Channel Attached Storage
Data Centre LANs Data Centre LANs
Fibre Channel Network
Offsite Backup
Offsite Backup
Fibre Channel Attached Storage
Network Attached Storage
IP Network
Fibre Channel Network
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Industry Position
• Cloud is not going away – the hype will drive current and startup vendors to significant innovation
• GlassHouse clients will benefit from these efforts• Our primary clients are mid to large enterprises• Cloud Services for these clients are based on the following• assumptions:
– In the near term Private Cloud Services will be more utilized than External, Public or Federated
– The most important CSF for Cloud Services within the Enterprise, is maturity within the Service Provider Model. CIO’s will have to provide an answer to Public Cloud Services
• VMware owns the x86 platform virtualization market and will be the primary vendor short term for Internal Cloud infrastructure
• Enterprise storage vendors will be pushed to provide more cost effective options to compete with Cloud providers
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
GlassHouse Consulting Framework
• Unique Delivery Methods– Breaks down IT “ Towers” to accelerate time to deployment– Breaks with traditional linear consulting methods (assessment model)– Client-focused and collaborative in nature– Shifts level of effort from discovery to deliverables
• Service Provider Model Framework (SPM)– Service Process Maturity Model– Define Services and Service Levels– Map Costs to Service Levels– Provide Cost Transparency– ITIL/ITSM aligned
• Facilitated Design & Planning Framework (Accelerate)– Facilitated session methodology– Proven methodology for accelerating time to value
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Accelerate Delivery Framework
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
GlassHouse Technical Tools
• ROI Modeling Tools– Built by IT experts, built for IT capital/operational decisions– Removes complexity from financial analysis and scenario
modeling– Fast-tracks path to key financial views required for strategic
decisions
• Service Provider Model toolsets (SPM)– Define Services and Service Levels– Map Costs to Service Levels– Provide Cost Transparency– ITIL/ITSM aligned
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.
Key Differentiators
• Cloud Model aligns very well with core GlassHouse approach and capabilities– Service Provider Model– Virtualization and Platform Services– Storage & Data Protection Services– Security Services– Monitoring and Metrics Services
• All of these components are prerequisites for a successful private cloud deployment
• Service portfolio leverages GlassHouse capabilities to enable clients to:– Determine the impact and opportunity to leverage Cloud-based services– Select a Cloud Service Provider that best aligns with their business requirements– Develop an internal Cloud Services Capability
• Delivery frameworks scale from mid-market to large enterprise• Practice SME’s from virtualization, data center, security, ITSM/SPM, storage• Delivery methods offer cost-competitive and efficient means to engage
customers and achieve results• Financial modeling and analysis focuses on real-world customer needs
© 2001-2009 GlassHouse Technologies, Inc. This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.