Account Director (New Business)

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Candidate Pack

Our Agency

At National Schools Partnership, we believe in

‘Building Brilliant Futures for Our Children’,

our Clients and our Colleagues.

We’re a successful creative social

marketing agency, experts in education

and skills development. We help our clients

achieve their brand, social, corporate and

people ambitions through the power of

inspirational learning.

We harness our special understanding,

our creativity, and our unique education

partnerships to deliver success for clients,

young people, families and educators. We’ve launched and supported hundreds of successful

programmes and campaigns involving millions of young

people. Our community of over 80,000 collaborative

teachers and 150 education partnerships is led by our

teams in London and Edinburgh.

We are building for the future by helping our impressive

group of clients put effective education and youth

engagement at the heart of their social and brand strategies.

We understand how a positive educational experience

can have a huge impact on a young person – our work

matters and when we do it well, children, families,

teachers and our clients all benefit.

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Candidate Pack

National Schools Partnership is a multi-award-winning creative social marketing agency

with our roots in education sponsorship. We believe in Building Brilliant Futures for Our

Children. We do this by creating inspirational learning programmes (including physical and

digital resources, events and more) that meet our client’s objectives while benefiting the

young people of the UK and Republic of Ireland.

Our clients include corporate organisations, brands, charities, industry and governmental

bodies and our work spans both the formal education journey from nursery, primary, and

secondary settings to HE/FE and informal learning opportunities outside of the school

environment. Our starting point is a thorough understanding of the education and skills

landscape and learning pedagogy, but we also pride ourselves on developing truly

creative responses to education and learning opportunities.

Working closely with the Chief Executive, Managing Director and Account Executive

(New Business) to identify, develop and win new business opportunities, we seek a

confident AD who wants to be part of a growing team, building success in an exciting

and dynamic business. This role is best suited to an ambitious, flexible, creative and

organised marketer wishing to further develop their new business and business

development skills. The AD will be responsible for

• Developing new business for National Schools Partnership through reaching out

to potential clients, nurturing the relationship and winning the pitch.

• Developing and implementing a new business strategy to win new clients and

raise awareness for the agency.

Account Director (New Business)

Managing Director

South-West London

Maternity cover, 3-5 days per week

The Role

Job Title

Reporting to

Location

Contract Type

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Candidate Pack

• Identifying and establishing communication with suitable leads and developing contact

strategies

• Developing compelling propositions to attract new clients

• Nurture of prospect relationships via email, phone, events and content etc.

• Meeting with potential clients to present credentials and uncover the opportunities

• Creation of pitch proposals

• Running key pitch responses

• Management of inbound new business enquiries

• Overseeing prospect database

• Management of Gold list targets through the sales funnel

• Creating and distributing content

• Management of Account Executive (New Business)

Role Responsibilities The role responsibilities include, but are not limited to:

We helped L’Oreal…

...bring their sun protection

message to 2.3 million children

and families, and achieve a 25%

sales increase

pr

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Candidate Pack

• Business development and new business experience

• Running pitch responses

• Writing proposals, document creation (PowerPoint, Word)

• Strong presentation skills

• Running client programmes, familiar with below-the-line activities - eg digital, social,

promotional marketing campaigns. The focus of this role is not to run programmes, but

experience of doing so is an advantage

• Running social media campaigns

• Excellent communication skills

• Highly organised, great attention to detail

• Pro-active thinker and approach

• Personable, enthusiastic, flexible and confident

• Line management

• Experience of Education an advantage but not essential

The role will suit an individual with the following skills

and experience:

We helped Lloyds TSB…

...inspire 22,000 schools to take

part in National School Sports Week

pr

Skills and experience

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Candidate Pack

We have developed a reputation for creating pioneering work and this is something

we endeavour to continually improve. We aim to build a Brilliant culture which for us

means an agency that is creative, ambitious and supportive. We search for people

who reflect and thrive with these qualities. This is important to us.

Our Culture

Creative It is normal practice to think of different and more interesting ways to do things; doing

things outside of the norm; being encouraged to take risks; thinking about adding

excitement; wowing clients and colleagues; not being afraid of big ideas; being creative

in actions, thoughts and words.

Ambitious Always thinking of ways to take the ordinary to the extraordinary; pushing ourselves

and clients to go for Brilliant (rather than just good); always looking at ways to build

our agency and business; being ambitious for our colleagues; pushing boundaries in

our work; never being satisfied with ‘ok’.

Supportive Being committed to looking out for each other; helping in whatever way we can; supporting

each other’s development; enjoying the rewards of being part of a great team.

We helped Sky…

...create an inspirational life skills

programme, raising aspirations for

thousands of young people

pr

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Candidate Pack

Contact

National Schools Partnership

Please e-mail your CV and covering letter to

jobs@nationalschoolspartnership.com

www.nationalschoolspartnership.com

One Hardwick’s Square, Wandsworth,

London, SW18 4AW