accion and groupon “social media tips and tricks” workshop
DESCRIPTION
Groupon and Accion have partnered to host a workshop in Chicago that provided small business owners with the opportunity to: • Learn how to use social media as a voice for their business • Learn how to access capital to finance their entrepreneurial dreams with microlender Accion • Network with other entrepreneurs • Hear from a local Chicago business owner who has used social media to propel their business to the next level This presentation was delivered to over 40 business owners in Chicago on April 10, 2013.TRANSCRIPT
Hi. Let’ GET Social
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WAIT..
WHAT?
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TRUCK
10,000
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THAT’S A LOT OF BUSINESSES
!
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A
PRIMER QUICK
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LEVEL FIELD (kind of)
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$ vs. J PAID vs. EARNED
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STILL MAJOR PLAYERS
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TRENDS
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1. MOBILE
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1. MOBILE
2. VISUAL
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1. MOBILE
2. VISUAL
3. REAL TIME
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1. MOBILE
2. VISUAL
3. REAL TIME
4. DEMO SHIFTS
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ELEMENTS
OF
SUCCESS
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1. COMMIT TIME 2. HAVE A PLAN 3. ALIGN TO BIZ GOALS 4. MEASURE 5. BE CONSISTENT 6. CHOOSE BATTLES 7. LISTEN WELL
9. DON’T SPAM 8. UNIQUE PERSPECTIVE
10. ONLINE/OFFLINE
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WHY
BUSINESSES FAIL AT SOCIAL
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1. YOU’RE JUST THERE
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1. YOU’RE JUST THERE 2. DON’T TELL THEM WHY
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1. YOU’RE JUST THERE 2. DON’T TELL THEM WHY 3. DON’T STAY TRUE
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1. YOU’RE JUST THERE 2. DON’T TELL THEM WHY 3. DON’T STAY TRUE 4. IGNORE PEOPLE
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1. YOU’RE JUST THERE 2. DON’T TELL THEM WHY 3. DON’T STAY TRUE 4. IGNORE PEOPLE 5. SOCIAL STANDS ALONE
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WHERE & HOW
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CUSTOM URL
A FEW THINGS
EDGERANK SCHEDULER SELLING vs. NON SELLING CONTESTS
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THINGS
3
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QUALITY
1
>
QUANTITY
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TELL PEOPLE
2
WHY
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DON’T DO SOCIAL.
3
BE SOCIAL
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LIFE
THANKS! in/rfpopp
@RFPIII
@RPIII
How to be BadHappy Unique Social Marketing by Silly Humans
Know Thyself
! What is your business’ “personality”?
! What is your style?
! How does your business speak?
! Who would your spokesperson be?
We Are BadHappy
Sometimes you gotta be BAD to be GOOD, baby!
Where we hang out: ! Facebook www.facebook.com/BadHappyPoutine
! Twitter www.twitter.com/BadHappyPoutine
! Pintrest www.pinterest.com/badhappypoutine/
! Instagram www.instagram.com/badhappypoutine
! Gmail [email protected]
! Google maps search: BadHappy
! Website: www.badhappypoutineshop.com
! Restaurant 939 N. Orleans, Chicago, IL 60611
! Yelp (argh) www.yelp.com/biz/badhappy-poutine- shop-chicago
What we post: Facebook
BadHappy (gracious, fun, upbeat, and silly)!
What we love: ‘Twitterverse’
Instagram:
Pinterest (online pinboard)
! Over 400,000 impressions via Twitter
! Over 200,000 people have seen our Facebook posts
! Over 12,000 clicks to our website each month
! 1 million people have seen us in print, on NBC, and on Chicago’s Best!
! Not bad for a three man (and one woman) operation!
Social Media Year One:
! Set up all your accounts, designate administrator(s)
! Set up Google Alerts (see who’s talking about you)
! Don’t fret, help is out there!
! Hire a P.R. agency to get the word out.
! Daily deal sites like Groupon can get you huge exposure.
! Consider advertising on Social Media
! Yelp: it’s a love/hate thing (have a policy, stick to it)
! Show off your “personality” and be consistent.
Now get out there!
Thanks! We are BadHappy
We love you already
Alternative Financing Options for Your Small Business
Accion International • Founded in 1961 • Begun as a student-run volunteer effort in Caracas, Venezuela • One of the premier microfinance organizations in the world • Network of lending partners that spans Latin America, Africa, Asia, and the
United States
Accion U.S. Network • The largest domestic microlending network • >$272 million lent since 1991 • Network: East & Online, Texas/Louisiana, New Mexico/Colorado/Arizona,
Chicago, and San Diego • Provide 75% of microloans in the US
Accion Chicago • Launched in 1994 • Initially an associate of Accion International • Now affiliated with the Accion USA Network
Accion is an alternative lending organization dedicated to providing credit and other business services to small business owners who do not have access to traditional sources of financing. By encouraging the economic self-reliance of micro-entrepreneurs throughout Illinois and Northwest Indiana, Accion helps businesses and communities thrive.
Quick Facts
• Since 1994, Accion has made nearly 3,000 small business loans, totaling more than $23 million
• 367 loans closed in 2012, totaling
$3 million; helped create or retain nearly 1,000 jobs
• Client base is 47% women, 66%
minorities, and 63% low-to-moderate-income entrepreneurs
• Serves Illinois and Norwest
Indiana • Provided counsel to 2,888
entrepreneurs in 2012
83
Grace Market
Quick Facts
• Accion represents 90% of microloan volume in Illinois and Northwest Indiana
• Certified by the United States
Treasury as a Community Development Financial Institution (CDFI)
• Certifies qualified small business
centers to provide our loan products
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Blue Bettie’s
IS MY BUSINESS READY FOR DEBT FINANCING
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§ Would a new mixer, computer, or vehicle help you get the
job done better and faster?
§ Do you have any potential unexpected expenses?
§ Would you like to build your credit along with your
business?
§ Update your website, packaging, or marketing materials?
§ Attend a trade show, host an event?
§ What else?
Financing Options Overview
Conventional bank financing
SBA loans
Family and friends
Investors
Asset based lenders
Leasing
Non-profit loan funds
87 Empanadas 5411
6 “Cs” of Credit
Cash flow
Credit
Collateral
Character
Capitalization
Conditions
Alternative Financing: How Do These Programs Help?
To support deficiencies in the “6 Cs” • Accept non-traditional collateral and/or co-signer • Longer term to ease tight cash flow • Less stringent credit history requirements • Lend to businesses with limited financing history and start-
ups
Not-for-Profit Loan Funds
Microloan Programs
• Flexible underwriting criteria
• For businesses with revenues <$500,000
• Loans up to $50,000 • Example: Accion
Local Development Programs
• Offered by: • Community
development organizations
• Cities • Villages
91 Just Us Lawn Care
Loan Terms
Amounts • Loans up to $50,000 • Start-up businesses up to $20,000 • Credit Builder loans up to $2,500 Terms • 6 to 72 months • Interest rates start at 8.87% Eligible Purposes • Related to the business • No debt consolidation and purchase of property
Eligibility Requirements
• Industry experience • Cash flow available to service the debt • Operate a for-profit business • Own a business or reside in Illinois or Northwest Indiana
(Lake and Porter counties) • Clean and/or improving credit history • Understand the finances of the business • Willing to pledge collateral and/or co-signer
Pre-qualification over the phone
Online application
Gathering documents for underwriting review
Site visit
Presentation to credit committee
Loan closing
Approval Process
95 Big Shoulders Coffee
Hussain Bhanpuri 312-275-3000 x124 [email protected]