Creating A Sustainable Competitive Advantage

It starts with your goals and commitment as an organization.As our name suggests, we have a bias for action. We accelerate the action, in defining and

executing strategies, that will create distinction for your organization in the market.

Your organization will benefit from our in-depth operational experience gained from working

with hundreds of health care organizations across the country. We can help you optimize your

service line business by implementing a comprehensive plan that will drive continued

development over the long-term.

The strength of our approach is well served by the attention to performance metrics that are

critical to any organization. It involves the discipline of measuring performance around care,

margin and volume. More importantly, it is the diligence of balancing those goals as Accelero

works with you to optimize the performance of your service line.

Differentiation is the key toestablishing your program as the clear regional choice for care.

We Are Accelero Health Partners.

We are driven by a desire to improve the delivery of healthcare. More importantly, we recognize the state of healthcare requires it. Healthcare organizations, hospitals and physicians alike are placed in the position of answering demands to deliver high quality healthcare in a more cost effective manner. Competition is on the rise, and patients are asking, “Why should I choose you?”

At Accelero Health Partners, our business is to build upon the program foundations that exist within healthcare organizations in order to create an even better program – better and different. One that differentiates your organization’s program as the clear choice for care within the market region.

Simply put, service line differentiation is what we deliver to our partners, involving a deliberate process and demonstrated by quantifiable results. When clients embrace and use Accelero’s proven formula for success, change happens – and a sustainable, competitive advantage is created.

IMPROVING CARE.INCREASING MARGINS.BUILDING VOLUMES.

Musculoskeletal ServicesHuman Motion InstituteMUSCULOSKELETAL SERVICES CARDIOVASCULAR SERVICES PERIOPERATIVE SERVICES

Our Success FactorsAccelero has defined seven Success Factors that are the key to

managing the service line. Using the foundations of education, tools,

and executional support, Accelero works with your physicians and

your service line teams to evaluate, plan, and implement change

around these principles.

Our Services

EVALUATE > > >PLAN CHANGEIMPLEMENT

BALANCE GOALS

STRENGTHEN CUSTOMER SERVICE

BUILD BRAND STRATEGY

INTEGRATE REFERRAL SOURCES

ENGAGE PHYSICIANS

REINFORCE SERVICE LINE INFRASTRUCTURE

LINK CARE CONTINUUM SUCCESS

FACTORS

YOURSERVICE

LINE

Creating A Sustainable Competitive Advantage

EDUCATION

EXECUTIONTOOLS

Accelero DeliversThe strength of our organization is built, first, uponits ability to provide information and education to yourservice line’s stakeholders; secondly, to provide thesestakeholders with the needed tools to more effectivelymanage their business; and lastly the executionalexperience to drive sustainable change.

EDUCATIONOur philosophy behind service line management starts with education. The transfer of knowledge between

Accelero and your organization is what makes our model so effective and allows our clients to sustain a

competitive advantage. This advanced thinking about service line management and those factors that impact

hospitals are conveyed on an ongoing, collaborative foundation for change. Our structured approach clearly

distinguishes Accelero and ultimately prepares our partners for potential obstacles that impact their business.

TOOLSIn addition to an emphasis on education, we also provide each healthcare facility with best-in-class tools

to manage their business. The right tools promote a successful outcome. Accelero’s proprietary tools are

designed to simplify the service line management process so the resources you need are at your fingertips.

EXECUTIONUltimately the outcome for a service line that is not only better, but different comes through execution.

You don’t transform something as complex as service line operations without great attention to detail.

The Accelero team has supported this process hundreds of times for hospitals and healthcare systems of

all sizes. We can provide you with this proven level of experience to achieve the results needed to be the

clear choice for care in your market.

EDUCATION

EXECUTION

TOOLS

• Partner networking opportunities• Onsite and classroom-based training• Nursing competency programs/training• Web-based seminars• Customer service training• Subject matter expertise• Industry and regulatory updates

• Performance benchmarking• Program maturity matrix • Web-based service line intelligence• Marketing toolkit• Quality-based reporting • Customer satisfaction tools

• On-site interaction• Quarterly/annual reporting process• Facilitation of project teams• Collaborative program development• Improving service line processes• Creation of promotional strategies• Develop relationships with key stakeholders

EDUCATION

EXECUTIONTOOLS

BETTER AND DIFFERENT.CREATE AN ADVANTAGE.

ENGAGE PHYSICIANS

We think about musculoskeletal care not only as a comprehensive service line, but also as defined subspecialties with different demographics and clinical and operational requirements. Our branded Human Motion Institute® program is designed not only to evaluate the service line as a whole but to apply our expertise to create strategies addressing each individual product line and those disciplines that support them. Looking at these areas as individual business units help to manage the program more effectively. It also creates a value transfer across the program so patients and their families are exposed to all of the musculoskeletal services your organization provides.

Product line and specific expertise under this area include:

• JointReplacementand Reconstruction • SpineCare• SportsMedicine• FootandAnkle• HandandUpperExtremity• Trauma• PediatricCare• Rehabilitation

Our Service Line Expertise

We apply the same service line principles in the creation of business units to cardiovascular care. To stand out in the market you must offer something meaningful to the community in a way that can be clearly understood, while effectively managing it internally. To accomplish this the cardiovascular service line is divided into the following major products and sub-products:

• Prevention – Wellness – Screening/Risk Factor Identification – Community Programming

• EarlyDetection/Advanced Diagnostics – Non-invasive Testing – Non-invasive Imaging – Ultrasound – Invasive Diagnostics

• DiseaseManagement – Inpatient Medical – Outpatient Medical – Cardiac Rehabilitation

• Surgical/Invasive – Cardiac Surgery – Vascular Surgery – Percutaneous Interventions – Electrophysiology

The paths of all service lines eventually meet in the operating room. Challenges faced here can have a ripple effect that can impact the entire hospital. Our process for operating room improvement creates better patient care, drives positive change in revenues and expenses and develops surgical volume growth. The focus areas under our perioperative services group include:

• CaseTimeEffectiveness• RoomSchedulingand Management• MaterialsCoordination• InformationSystems Effectiveness• SurgicalOperationsProcess and System Assessment• Staffing,ManagementStructure and Organizational Effectiveness• GovernanceStructureand Surgeon Relations• BestPractice,Qualityand BenchmarkingAnalysis

MUSCULOSKELETALSERVICES

The principles are sound. The possibilities are endless.The principles are not just sound, they are time-tested and proven. One of the great virtues of the Accelero model is that it can be successfully carried across all service lines. Our specific product offerings and subject matter experts provide a uniquely specialized approach and help you achieve results that are truly transformative.

Achieve Results This success factor focuses on establishing the administrative commitment, physician leadership and operational support to produce a truly distinctive service line. This includes selecting a senior leader champion and service line leader, establishing multi-disciplinary teams, and ensuring that physicians have an active role in decisions that impact the service line.

From strategic planning to operational implementation, a superior service line must simultaneously balance goals based on our three pillars: enhancing the level of patient care, improving financial performance, and increasing case volume.

To truly set your service line apart in the minds of consumers, you must provide care that’s not just better, but different. The key is improving the individual components of care and the linkage between each,therebyenhancingtheentirecarecontinuum.Byexecutingthese key factors, your organization can reach its goal of becoming the clear choice for care in the region.

For each service line to be successful, the needs of physicians must be addressed. These include: a strong working relationship with hospital administration, an effective leadership structure to ensure hospital and physician goals are aligned, physician involvement in the decisions impacting patient care, and promotion of their individual specialties.

Each product line within a given service line has its own unique pattern of referrals. To increase volume, you must effectively integrate all referral sources within your strategic market area – collaborating with your clinical specialists and staff to educate referral sources on the resources available.

The hallmark of quality care is customer service. Unfortunately, that’s an area that has been largely overlooked by many healthcare organizations. The truth is, it’s not enough to provide service that meets the needs of the patient – it must exceed their expectations. It must be extraordinary.

For optimal performance, each service line should be established, organized and integrated under a single brand. We see strength in having a branded service which represents your promise to the community that they will receive the highest level of care possible. This approach begins to establish a value transfer so the community understands the full scope of services available and that each carries the same high level of quality.

The success of the program is driven by evaluating and tracking your progress with our proprietary service line management process.

BALANCE GOALS

REINFORCE SERVICE LINE INFRASTRUCTURE

LINK CARE CONTINUUM

STRENGTHEN CUSTOMER SERVICE

INTEGRATE REFERRAL SOURCES

BUILD BRAND STRATEGY

CARDIOVASCULAR SERVICES

PERIOPERATIVESERVICES

SUCCESSFACTORS

TheWayWeDoBusiness It’s very simple…evaluate, plan, implement and change.The foundation of our engagement model is gaining an understanding of where you are

today. Once we have completed the assessment of your current situation and market

opportunities, we design a customized plan to prioritize the strategies and tactics to

achieve market differentiation.

CONSULTATION & COLLABORATIONFirst we will work with your administrative and clinical teams to assess your infrastructure, care philosophies, customer service, care continuums, competitive environment and goals. Then we will deliver a service line development plan (SLDP) designed to provide both insights and direction.

UNDERSTANDING THE MARKETPLACEWe will evaluate your specific market dynamics in terms of demographics, surgeon demand and supporting physician network services, product line demand and competitor activity. This analysis adds the critical detail necessary to complete the service line development plan.

STRATEGY & DESIGNBasedonkeyfindingsandinputfrominterviewingyourgroup,ourthought leaders will identify and prioritize recommendations that yield maximum results. This first phase converts data into knowledge which is then converted into an organized plan of action.

EVALUATE & PLAN

EXECUTING THE PLAN TO CREATE SUSTAINABLE COMPETITIVE ADVANTAGEOnce the service line development plan is delivered, you will have the opportunity to engage our resources to assist with implementation. Accelero resources help you achieve a quicker time to benefit and to avoid costly missteps. Our partnership offers you the following services:

• Specialty consulting services•Quarterlyprogressreports• Access to proprietary tools• National comparative information• Human Motion Institute® branding and business development portfolio• Legendary Impressions® customer service program• Invitation to Accelero’s national advanced partner networking conferences

IMPLEMENT & CHANGE

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Cardiovascular

HCI Heart CareInstitute

H E A LT H PA RT N E R Sccelero

CHALLENGE PERCEPTIONS.CHANGE HEALTHCARE.

380SouthpointeBoulevardPlaza II, Suite 400Canonsburg, PA 15317Phone: 724.743.3760Fax: 724.743.3762 www.accelerohealth.com