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2019 Aon Best Employers 1

Accelerating People to the Extraordinary2019 Aon Best Employers

2 Accelerating People to the Extraordinary

What’s Inside

What is Aon Best Employers?

Why Get Certified?

How to Get Certified

Pricing & Timing

Frequently Asked Questions


What is Aon Best Employers?Are You Extraordinary?

1. Globally Consistent Recognition

Aon Best Employers is a certification program that measures and recognizes leading employers worldwide. It is based on more than 18 years of Best Employers research around the world, more than 50 years of employee experience research and a robust global database. With consistent methodology, this program measures and recognizes extraordinary organizations and the certification is available wherever you operate: by country/market, by region or globally.

2. Backed by Research

Aon constantly measures the trends and behaviors of extraordinary organizations. Our most recent research and analysis led us to identify critical factors that differentiate the best. In the current environment of digitalization, globalization and talent shortages, four factors are becoming crucial for organizations to excel in. Our research shows that Aon Best Employers are surpassing other organizations on four measurable factors:

3. Uniquely Objective

The Aon Best Employers certification uses the most objective measure possible – employee opinion. Giving voice to employees is the true measure of the company’s health.

Employees speak positively about their employer, intend to stay and are motivated to exert extra effort at work.

Employees see that the organization is highly adaptive, innovative, inclusive and responsive to the changing needs of its customers.

Leaders are deeply connected with employees to drive engagement, communicate a clear vision and exert strong personal values.

Employees feel that the organization is highly focused on attracting and retaining talent and accelerating people’s potentialto the extraordinary.

Engagement Agility Engaging Leadership

Talent Focus

Aon Best Employers have:

86%higher sales growth than

average companies

18%higher sales growth than

companies with top quartile engagement alone

4xhigher sales growth than

bottom quartile companies

71%higher operating income

growth than average companies

4xhigher operating income

growth than bottom quartile companies


Why Get Certified?Are You Extraordinary?

1. Get Recognized for Achieving Extraordinary Results

Being certified as an Aon Best Employer means getting recognized for being extraordinary. It means employees are highly satisfied with their employment experience, specifically on aspects that are crucial for organizations to excel: employee engagement, agility, engaging leadership and talent focus.

2. Positively Influence Morale and Enhance Your Reputation

Our experience shows that being recognized as an Aon Best Employer can positively influence employee morale, boost employee confidence and pride in the organization, and also positively enhance your organization’s reputation with customers, investors and potential employees – it solidifies your position to attract the best talent.

Most credible measure: the voice of your employees


3. Enhance your Brand Globally, not just Locally

Aon Best Employers is the largest program with significant global presence, which enables you to build your brand visibility across multiple markets of operation and enjoy country/market, regional or global certification status.

4. Benchmark Against the Best

Your employee feedback is stacked against the best organization’s in Aon’s robust database. Aon’s database is the strongest in the industry, with data from nearly 15 million employees and over 100 markets from across the globe.

5. Access to Insightful and Actionable Data

All program participants will receive insightful and actionable data, delivered through state-of-the-art technology platforms, to better understand employee opinions on engagement and other dimensions of the work environment, as well as a view of the most critical focus areas to help define the roadmap going forward.


How to Get CertifiedAre You Extraordinary?

Conduct an Employee Engagement Survey

The Aon Best Employers certification uses the most objective measure possible: an employee opinion. You will work with Aon culture and engagement survey experts to conduct an employee engagement survey.

Requirements for Aon Best Employers Survey:

• Include the Aon Best Employer 24 items and required demographics

• Include a representative sample of employees:

• Margin of error less than or equal to +/-5% based on your response rate and the size of your population

with a 95% confidence level

• Must survey employees from all parts of the organization (e.g. all business units, locations, offices)

• Minimum sampling criteria is applied at the country, regional and global levels

Our research shows that Aon Best Employers are surpassing other organizations on four measurable factors: engagement, agility, engaging leadership and talent focus. By including these 24 items in your survey, we can calculate indices for your organization on each of these important factors and compare you to our robust database.

Aon Will Analyse Your Results by Country/Market, Regional or Globally

To be recognized as an Aon Best Employer your organization must be top quartile for engagement as well as top quartile for 2 out of 3 of the other indices1.

3 levels of certification:

1) Thresholds are based on Aon’s country/market/region /global benchmark data. 2) At least 50 employees in each of the countries/markets in the region(s). Aon reserves the right to consider other factors in assessing eligibility.

Aon’s Rapid Engagement

• Choice of Aon’s Core 60 survey or 24-item survey

• Option to tailor the survey

• Available online in multiple languages

• Ability to track organizational units and other demographics

• Data collection six times per year

• Robust, actionable online reporting

or Tailored Engagement

• Additional flexibility for survey design and survey timing

• Must include Aon Best Employers 24 required items and required demographics

Step 1

Step 2

• At least 50 employees in the country/market

• Meet minimum sampling requirements for the country/market

• Country/market survey responses are scored for country/market certification(s)

Country/Market Certification

• Operating2 in at least 3 countries/markets in the region (see Frequently Asked Questions for region/country/market details)

• Meet minimum sampling requirements for the region(s)

• Regional survey responses are scored for regional certification(s)

Regional Certification

• Operating2 in at least 3 regions (see minimum country/market requirements by region)

• Meet sampling requirements globally

• Global survey responses are scored for global certification

Global Certification


Receive Insightful and Actionable Survey Data

Engagement Survey Results

• Available online, including engagement scores, engagement dimension scores, top focus areas, verbatim comments, ability to segment the data by key organizational and/or demographic groups

• Provided just 3 to 4 weeks after the data collection period ends (may vary for tailored surveys)

Best Employers Index Report

• This report includes your organization’s results on the four Aon Best Employers indices and a comparison to applicable benchmarks. This report also tells you if you are certified as an Aon Best Employer

• Provided around the time of the engagement survey results (timing may vary based on certification scope)

Get Recognized

• You can decide when you want to announce your Aon Best Employers certification internally and externally

• Aon will provide a toolkit to help you get recognized including:

• An Aon Best Employer stamp in various formats for each accredited (entity) or (location)

• A certificate for each accredited (entity) or (location)

• An official communication toolkit to help you make the most of the recognition both internally and externally (e.g. press release template, guidelines for using the Aon Best Employers logo, suggestions for communication activities for both internal and external audiences)

• Aon’s Best Employers website will be updated quarterly with the list of awarded organizations

• Aon will host local awards ceremonies or other events in specific countries/markets

• If you learn that you are not yet an Aon Best Employer, you can use the detailed employee engagement survey results and the Aon Best Employers Index report to identify key priorities and strategies for taking action.

Step 3

Step 4


Pricing & TimingAre You Extraordinary?

Engagement Survey

• Fees for conducting the employee survey are commensurate with the scope of work

• Tailored surveys can be conducted at any time

• Rapid Engagement surveys are conducted six times/year

• Data collection in January, March, May, July, September and November

• Reporting available 3 to 4 weeks after the survey administration closes

Aon Best Employers Certification

• There is no additional fee for Aon Best Employers Certification

• The Best Employers Index report (including certification results) will be provided shortly after the engagement survey results (timing may vary based on number of countries/markets, regions being scored)

• You can decide when you want to announce your Aon Best Employers certification internally and externally

• Aon will update its website quarterly

Deliverables that make a difference

Insights

Certification

Media and Communications

Engagement Scores, Engagement Dimension Scores, Top Focus areas

Best Employers Index Report

Certificate for Each Accredited Market

An Aon Best Employers Stamp (logo) in Various Formats for Each Accredited Market

Communication Toolkit

Case Studies Amplification

Aon’s Official Best Employers Website


Frequently Asked QuestionsIn which regions and markets can an organization be certified?

Europe

• Austria• Belgium• Bulgaria• Croatia• Czech

Republic• Denmark• Finland• France• Germany• Greece

• Hungary• Ireland• Israel• Italy• Latvia• Lithuania• Luxembourg• Netherlands• Norway• Poland• Portugal

• Romania• Russia• Serbia• Slovakia• Spain• Sweden• Switzerland• Turkey• Ukraine• United

Kingdom

Asia Pacific

• Australia• Bangladesh• China• Georgia• Fiji• Hong Kong• India• Indonesia• Japan• Kazakhstan• Macau• Malaysia• Myanmar• New Zealand• Pakistan• Philippines• Singapore• South Korea• Sri Lanka• Taiwan• Thailand• Vietnam

Sub-Saharan Africa

• Ghana• Kenya• Nigeria• South Africa

Middle East & North Africa

• Algeria• Bahrain• Egypt• Iraq• Jordan• Kuwait• Lebanon• Morocco• Oman• Qatar• Saudi Arabia• Tunisia• U.A.E.

Latin America

• Argentina• Brazil• Chile• Colombia• Costa Rica• Dominican Republic• Ecuador• El Salvador• Guatemala• Mexico• Panama• Peru• Puerto Rico• Uruguay• Venezuela

North America

• Canada• United States


How does Aon determine the thresholds?

Aon sets the top quartile thresholds for the four indices annually, using data from its global employee research database. Benchmarks are established for individual countries/markets and regions, ensuring that the Aon Best Employers Program has a globally consistent methodology.

What does it mean for countries/markets that have been certified as an Aon Best Employer?

Being certified as an Aon Best Employer means a country/market achieved outstanding results: your employees’ responses rated you among the top organizations in the four areas used for evaluation: employee engagement, agility, engaging leadership and talent focus.

When can your certification be announced?

You decide! Once you learn about your country/market, region, and/or global certification, you can decide when you want to announce this both internally and externally. Aon’s website will be updated quarterly and accredited organizations are also encouraged to leverage Aon Best Employers’ communications toolkit to publicize the achievement. Aon will also host local awards ceremonies or other events in specific countries/markets.

What is Aon’s recommendation for leveraging the recognition?

Our experience shows that active communication related to Aon Best Employers certification can positively influence not only employee morale, but also organization’s reputation with customers, investors and potential employees. Aon will provide an official communication toolkit to assist with ideas to communicate both internally and externally.

In the toolkit we outline the correct use of the Aon Best Employers stamp, and provide suggestions on resources for communication activities for both internal and external audiences.

What is the effective period of the Aon Best Employers Program recognition?

Aon will provide a dated stamp with the year identified. Aon Best Employers can use this graphic for as long as they want – keeping in mind that the recognition will naturally lose value over time. Aon will regularly update its website to reflect the latest Aon Best Employers. We recommend that your organization participate regularly to renew your Aon Best Employer certification.

How can successful countries/markets maintain their Aon Best Employers status?

We recommend that each country/market that has achieved the Aon Best Employers certification review its employee opinion data to:

• Identify the Aon Best Employers indices (engagement, agility, engaging leadership and talent) that scored in the top quartile thresholds and identify the practices that you believe positively impacted employee perception of these pillars. These are the strengths on which the country/market should sustain efforts.

• Take suggestions from your employees (through focus group discussions) on what improvement actions your country/market can take.

• Conduct action planning session(s) with your country/market leadership/stakeholders (playing back the insights from above) to plan actions for addressing areas for improvement.

What does it mean if I am not certified as an Aon Best Employer?

When a country/market, region or global population is not certified as an Aon Best Employer, it means your employees’ responses did not rate you highly enough in the four areas used in the evaluation process: employee engagement, agility, engaging leadership and talent focus. In other words, your country/market, region or global population rated lower than the top quartile organizations in Aon’s database.



How can we identify areas for improvement?

Aon will provide participating organizations with valuable, insightful and actionable data to identify areas for improvement including: an Aon Best Employers Index report that allows you to compare your scores on the four indices to the country/market, region or global scores and detailed online reporting from the Employee Engagement Survey to help identify key segments or dimensions of the work environment to improve employee engagement.

Is there a rule that organizations can’t be in the bottom quartile for any of the indices?

We removed this requirement since it is statistically improbable if the other criteria have been met (top quartile for engagement and top quartile for two out of the other three indices). This decision was based on a statistical analysis of more than one hundred organizations (where none of the organizations who met the criteria had index scores in the bottom quartile). We also ran correlations to confirm the statistical improbability.

Are the names of non-recognized countries/markets included in Aon’s announcements?

Participation in the program is strictly confidential. Only regions/markets in a participating organization that achieved Aon Best Employers certification will be mentioned publicly (on our website for all recognized companies, and via other means through relevant regional and country/market programs).

Can countries/markets that did not qualify use the certification achieved by other countries/markets?

The Aon Best Employers Program follows rigorous evaluation criteria before providing country/market, region or global certification. Aon will provide a graphic that is dated (with the year of the certification) and includes the country/market name. Best Employers can use this graphic as they wish – keeping in mind that the graphic will identify the country/market so it won’t be relevant where certification is not achieved.

Will Aon be conducting additional research on Aon Best Employers?

We will be running analysis to compare the Aon Best Employers to other organizations in our database to provide additional research and human capital insights. As such, we may reach out to organizations certified as Aon Best Employers for additional (voluntary) information on an as-needed basis.

Additional Questions?

Contact usDima DimashkiehConsultant | Middle East & AfricaAon+971 4 389 6334 [email protected]

Abir KerassaAnalyst | Middle East & AfricaAon+971 4 389 6336 [email protected]



About Aon Aon plc (NYSE:AON) is a leading global professionalservices firm providing a broad range of risk, retirementand health solutions. Our 50,000 colleagues in120 countries empower results for clients by usingproprietary data and analytics to deliver insights thatreduce volatility and improve performance.

© Aon plc 2019. All rights reserved.The information contained herein and the statements expressed are of a general nature and are not intended to address the circumstances of any

particular individual or entity. Although we endeavor to provide accurate

and timely information and use sources we consider reliable, there can be

no guarantee that such information is accurate as of the date it is received

or that it will continue to be accurate in the future. No one should act on

such information without appropriate professional advice after a thorough

examination of the particular situation.

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