Art in the Community

“Communication leads to community, that is, to understanding, intimacy and mutual valuing.”

Rollo May

A unique method for stimulating creative work in communities, using collaborative processes and motivating social engagements and action.

© All rights reserved to Adi Yekutieli and The Association of Art in the Community and Cross Cultural Dialogue

ACCCD –

All rights reserved to Adi Yekutieli and The Association of Art in the

Community and Cross Cultural Dialogue

Founded by Adi Yekutieli in 1998,

the association has initiated 230

projects in over 30 countries with

more than 500,000 participants.

“I realized if you can change a classroom, you can change a community, and if you change enough communities you

can change the world.”

Erin Gruwell

What is a community?

A group of people who recognize their shared interests, goals, values or spaces.

What is Art in the Community?

A project to develop a public space and empower the

community. Led by a community artist with the

participation of local residents and the support of

municipal and government institutions.

Everyone is invited to take part:

• Communal groups: Classes, schools, nursing

homes, youth organizations.

• Residents of a neighborhood, quarter or the city as

a whole.

• Social organizations for women, children, people

with special needs etc.

Discover the other

Strengthen community ties and mutual care, nurturing empathy, generosity and trust.

Cooperation based on human variety, allowing everyone in the community to express

their own skills and unique qualities towards a common goal.

Collaboration

400 meters stone Mandala created by 350 members of Yiron Kibbutz, 1998.

A park built by 400 Kibbutz Sde Nehemiya members, including families, elders and guests, 2002.

Empowerment and expression

400 Sq. M mural, Afula, 2003. Made in a high school by 500

students, teachers, Parents and other community members.

The presence of collborative artwork in a

public space is a constant reminder of the

strength and ability of the community.

1000 light, 2007. Made by 150 Jewish and Palestinian

families of The Parents Circle Forum.

Creative communication – "Talking Kites”(2006)

Thanks to the unique qualities

of artistic expression, projects

enable innovative

communication between

conflicted and estranged

communities.

Talking Kites - In the spring of

2006, 45,000 people in more than

200 locations in Israel and Palestine

flew kites simultaneously. The kites

were adorned with messages to

people on the other side.

Tolerance and understanding – "Talking Kites Around The World”(2007 - present)

Talking Kites was adopted by iEarn , an international teachers organization, to encourage “co-existence, tolerance,

acceptance of the ‘other’ and peace“. The project takes place around the worlds every year on 21st March.

Campaigning for social causes – “Dresses for Equality”(2007)

Dresses for Equality - During 2007, 22

women organizations and thousands of women

collaborated in a coalition to manifest their

rights by creating the world’s largest dress.

Harness the power of a common

goal shared by different

organizations.

Business partners – “Dresses for Equality”(2007)

Participating businesses in Dresses for Equality:

• Kitan - A textile factory

• Magnolia – A jewelry company

• Liviatan - An embroidery thread

manufacturer

• Weight Watchers International Israel

• 15 top fashion designers of Israel

• 15 celebrity presenters: Actresses, Models

and Journalists.

Corporate social responsibility - giving back to the community.

Weaving a communal celebration – “The Flower Carpet”(2009)

The flower carpet:

In the spring of

2009, 2,000 citizens,

including

municipality

employees, placed

half a million flowers

in the city square to

celebrate the

Centennial year of

Tel Aviv. The

resulting exhibition

attracted more than

50,000 visitors from

all over the country.

Unifying many modest gestures into a stunning vision that impacts everyone.

A gesture by the citizens for the citizens – “Sea & Wind”(2011)

Local institutions, businesses,

citizens, artists and the municipality

cooperated to create a remarkable

public gathering.

Sea & Wind - During summer 2011 an

artist residency and an open gallery were

established on the beach of Bat-Yam.>>

Exhibiting the community– “Sea & Wind”(2011)

Sea & Wind - Community Artist Residency - 100 artists and 3,000 citizens

presented seven group exhibitions, visited by more than 40,000 visitors.

Amplifying hidden voices – “Regenerations”(2014)

Regenerations - In 2014 ACCCD initiated 5 different projects in 5 nursing

homes. 500 seniors participated - more than 50% of residents.

Participants find inspiring ways to share their individual messages

with each other and with family, friends and neighbors.

ACCCD - Adi Yekutieli - Founder and CEO

An Artist, Curator, Educator and Social Entrepreneur.

Adi was born in Israel, 1958 and grew up in Jerusalem. Has a masters of Fine

Arts from Claremont University in Southern California and an undergraduate

certificate from the Fireworks Center for Textile Arts in Berkeley.

As an active artist, Adi has exhibited his work in dozens of solo and group

exhibitions in Israel and abroad.

He has received many scholarships, stipends and awards: • Calcalist - Entrepreneurship in Education award

• Ministry of Education: Award for the Tira Art Workshop (1999), Artist-

Teacher three-year scholarship (1997)

• Art for People for Art and Industry projects: Wondering Cylinder Award (1996)

• California: Outstanding Young Man of America Award(1984), Scholarship to

develop an art rehabilitation program in California prisons (1985).

During his 25 years of work, Adi has developed a unique collaborative and social

approach - the driving force behind Art In the Community.

ACCCD - Team

The association involves community artists, therapists, instructors, social workers,

business partners, production crews, content managers and manages an array of

volunteers.

The greenhouse for creative entrepreneurship - The association has been

leading an Art in the Community training program since 2012. Graduates from

the program are already leading projects in a variety of communities.

The training program is sported by:

A project tailor made for your community

To design a project we will conduct rigorous

research in order to gain a deeper understanding of

your community. Afterwards we will define goals,

social issues and target audiences, mapping

resources, business partners and local leaders.

To create a meaningful contributing experience for

your community, contact the ACCCD Team and set

up a meeting.

© All rights reserved to Adi Yekutieli and The Association of Art in the Community and Cross Cultural Dialogue