AC Split End Complex

Tomorrow’s Vision… Today!®

Hair Repair, Hair Strengthener

AC Split End Complex

Technical Information

Product Code: 20375

INCI Name: Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate &Oryza Sativa (Rice) Extract

INCI Status: Approved

Suggested Use Level: 1.0 - 5.0%

Suggested Applications: Hair Repair, Hair Strengthener

AC Split End Complex

Addresses:

• Split Ends

• Weak Hair

How:

• Hydroxypropyltrimonium Hydrolyzed Rice Protein – Neutralizes charge

• Rice Biopolymer – Holds ends together, reduces combing force

Hair Damage: Split Ends

Split ends are a result of mechanical damage

Factors that influence mechanical hair damage:• Chemical & Sunlight – weakens hair• Conditioning Agents – reduce combing force

These factors make the hair more prone to split ends

How can we reduce the appearance of split ends once they occur?

How do we get split ends?

Masking Split Ends

The hair cannot be resealed

An illusion must be created to convey healthy looking hair

Hair damage correlates with charge density:• The tip of the damaged hair fiber – more electronegative• The electronegative sites tend to repel each other• This acerbates the appearance of split ends

Quaternary compound:• Cationic• Low molecular weight

Masking Split Ends: How it works

Hydroxypropyltrimonium Hydrolyzed Rice Protein• Neutralizes the electric charge• Virtually eliminates static interaction

Eliminates the pressure of pushing the ends of hair apart

How the ends stay together:• Quaternized Compound

Rice Biopolymer:• High molecular weight• Holds damaged ends together

Masking Split Ends: Long lasting

Polyglucan:• Seals the hair• Provides enhanced lubricity• Reduces combing force

Does not contribute to build up• Water soluble property

Don’t be bothered by split ends

Make damaged hair appear healthy!

AC Split End Complex

Half-Head Salon Study• 5 Participants

• Participant was asked to complete a survey rating their hair before and after the treatment on a scale of 1 to 10, with 1 being the lowest and 10 being the highest, using the following parameters:

• Cleansing• Smoothing• Dry and wet combability• Anti-frizz• Overall feel• Shine• Hydration

• Half of the head was treated with the control shampoo and conditioner while the other half of the head was treated with 2.0% AC Split End Complex in the base shampoo and base conditioner

AC Split End Complex

Half-Head Salon Study

Figure 1. Full Head Baseline Photo of Untreated Hair.

Figure 2. Half-Head Photo of hair treated with test and control shampoo/conditioner

AC Split End Complex

Half-Head Salon Study

Figure 3. Full Head Baseline Photo of Untreated Hair.

Figure 4. Half-Head Photo of hair treated with test and control shampoo/conditioner

AC Split End Complex

Half-Head Salon Study

Figure 5. Full Head Baseline Photo of Untreated Hair.

Figure 6. Half-Head Photo of hair treated with test and control shampoo/conditioner

AC Split End Complex

Half-Head Salon Study

Figure 7. Full Head Baseline Photo of Untreated Hair.

Figure 8. Half-Head Photo of hair treated with test and control shampoo/conditioner

AC Split End Complex

Half-Head Salon Study

Figure 9. Full Head Baseline Photo of Untreated Hair.

Figure 10. Half-Head Photo of hair treated with test and control shampoo/conditioner

AC Split End Complex

Half-Head Salon Study

0

1

2

3

4

5

6

7

8

9

Cleansing Smoothing WetCombability

DryCombability

Anti-Frizz Overall Feel Shine Hydration

Ratin

g fr

om 1

(wor

st) t

o 10

(bes

t)

Assessment of Hair CharacteristicsAssessment of theControl Shampoo

Assessment of theExperimental (2.0% ACSplit End Complex inControl Shampoo)

Assessment of theControl Conditioner

Assessment of theExperimental (2.0% ACSplit End Complex inControl Conditioner)

Graph 1. Rating of hair characteristics following sensory assessment

AC Split End Complex

Half-Head Salon Study

0%

5%

10%

15%

20%

25%

30%Wet Combability

Dry Combability

Anti-Frizz

Overall Feel

Shine

Hydration

Comparison of Control Conditioner vs. Experimental

Graph 2. Hair Assessment results for sensory characteristics

ACTIVE CONCEPTS LLC

THANK YOUPlease visit and register to use our new website at

www.activeconceptsllc.comWhen you register, you will have access to the complete product

documentation available.