about us. the aluminum can council can sheet makers alcoa novelis arco aluminum can manufacturers...
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About Us
The Aluminum Can Council
Can Sheet Makers Alcoa Novelis ARCO Aluminum
Can Manufacturers Metal Container Ball Container REXAM
Curbside Value Partnership: To empower communities to:
Improve participation levels. Improve the efficiency of their residential
curbside programs. Capture, compile and communicate results that
are grounded in solid data Enrich the volume and mix of materials in the
bins by focusing upon the most valuable commodities first.
To identify and share best practices with other communities, thereby changing the business model for curbside programs so that they can become sustainable.
Some Points of Clarification:
We are not interested in writing checks to 9,000 communities every year to subsidize curbside programs.
We do have a budget for opportunistic uses as issues arise.
We are trying to expand our partnership by inviting other materials and brand owners to join our effort (BPEC, AF&PA, APC, etc.)
Quantitative Research Participation is key. Greatest opportunity to increase
recycling is by encouraging more households to recycle
Diligence should also be promoted. People need to be reminded on a regular.
People want to set a good example. Parents indicated a desire to want to recycle to show their children the importance of caring for the environment.
Currently, eight in ten consumers say they participate in their community’s curbside recycling program yet actual average participation is much lower and declining (only an estimated 25% of Americans participate), demonstrating that diligence must also be communicated and emphasized.
Source: ACC Quantitative Consumer Research Study, Opinion Research Corporation, May/June 2003
What We’ve Learned So Far…
Public education efforts can pay for themselves.
Focus on the valuable stuff in the stream optimizes revenue for the program.
Contract design is key to improve programs effectiveness and efficiency.
Bigger bins= better tonnages, lower costs
PAYT boosts recycling tonnage.
Some Current CVP Partners
Arlington County, VA Brevard CO, FL Orlando, FL Cincinnati, OH Indian River County,
FL Kansas City, MO Omaha, NE Denver, CO Dallas, TX Burlington County, NJ
Plus, currently working with five counties in Pennsylvania: Centre County Crawford County Lancaster County Lehigh County York County
The Value of What’s Not Getting Recycled
Source: www.recycle.net 7/17/06
Material
National Recycling
rateTotal available
lbs. Lbs recycled Un-recovered lbs.Value of Un-
recovered Lbs.
Aluminum Cans 52.0% 2,905,769,231 1,511,000,000 1,394,769,231 $1,269,240,000
Fiber 51.5% 199,200,000,000 102,588,000,000 96,612,000,000 $2,792,086,800
Steel Cans 63.0% 2,109,634,551 1,329,069,767 780,564,784 $48,316,960
PET Bottles 21.6% 4,637,000,000 1,001,592,000 3,635,408,000 $1,090,622,400
HDPE Bottles 16.7% 3,310,000,000 552,770,000 2,757,230,000 $882,313,600
Glass Bottles 22.0% 97,090,909,091 21,360,000,000 75,730,909,091 $189,327,273
Total 40.6%
309,253,312,873
128,342,431,767
180,910,881,106 $6,271,907,033
Energy Consequences of Not Recycling
* Per John Skinner, E.D. of SWANA in Resource Recycling magazine, September 2005
MaterialAnnual
Lbs/hhld Annual Value*Barrels of
oil saved/ton Cost/barrel
Barrels re-captured with
next bin
Energy value of lost recyclables
(@75/bbl)
Aluminum Cans 27 24.57 40 $75 0.54 $2,092,153,846
PET Bottles 39 11.7 16.3 $75 0.32 $2,222,143,140
HDPE Bottles 30.1 9.632 16.3 $75 0.25 $1,685,356,838
Glass Bottles 883.4 2.2085 0.12 $75 0.05 $340,789,091
Steel Cans 19.2 1.18848 1.8 $75 0.02 $34,603,281
Fiber 1821 52.6269 1.7 $75 1.55 $6,159,015,000
Total 2,819.70 97.64 12.70 $75 2.73 $12,534,061,195
Partnership Activities Development of PR plan and strategy Campaign theme/logo Launch event/announcement Ongoing media relations and marketing
Press release, letters to the editor, op-eds, photo opportunities, events
Fliers, bin stickers, door hangers, magnets, fact sheets, web site copy, local events
PSAs or ads (community papers) Third party engagement
Keep America Beautiful affiliates, etc. Data measurement (pre and post) Future planning
For Example… In Kansas City:
Research focused on the “urban core” to identify the barriers to recycling
Media outreach surrounding findings, which resulted in stories in the Kansas City Star and numerous recycling publications
Municipality applied learnings to improve the program: switched to weekly collection from bi-weekly
Enhanced messages and materials being disseminated and increased communications: more direct mail, community events and media relations.
As a result: 35% increase in participation 1,000 ton/month increase in recycling collection.
For Example…
In Denver: Creation of marketing campaign for launch of
city’s new single-stream program: TV PSA with city mayor Truck signs Billboards promoting new program Bill inserts and other homeowner marketing
materials As a result:
12% increase in participation 3.3 lbs/household per route increase in
recycling
Partnership Opportunities For anyone:
Free access to our research findings, data and communications resources via our web site www.recyclecurbside.org
Free newsletter with best practices: Bin Buzz
For partner communities: Access to free public relations support and counsel Potential grant funding from the aluminum
industry Three-month “hand holding” with plan for path
forward Opportunity to be promoted among CVP best
practices
2007 Features in Discussion State of Recycling Report
In collaboration with Columbia University In cooperation with other materials
Stand-alone Conference(s) Dedicated to residential curbside best practices Peer-to-peer exchanges regarding:
Contract design Data formatting/reporting Public education efforts Single stream recycling
Discussion of Culture Change Entrepreneur v. custodian Diversion v. valuable materials quest PDCA loops v. anecdotes
Possibility of Serving on CVP Steering Committee
Contact Us General information:
Contact: the Aluminum Can Council Email: [email protected] Write: 1525 Wilson Blvd., Ste. 600
Arlington, VA 22209
Program Director: Contact: Steve Thompson Email: [email protected] Call: (804) 798-5750
Public Relations: Contact: Heather McNamara Email: [email protected] Call: (202) 944-1931