about the directory validated.pdf · the market validated technologies directory is a compendium of...
TRANSCRIPT
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About The DirectoryThe Market Validated Technologies Directory is a compendium of a tedious and com-prehensive market validation exercise on selected R&D outputs from seven public uni-versities. The universities are Universiti Sains Malaysia (USM); Universiti Malaya (UM); Uni-versiti Kebangsaan Malaysia (UKM); Universiti Putra Malaysia (UPM); Universiti Teknologi Malaysia (UTM); Universiti Islam Antarabangsa Malaysia (UIAM) and Universiti Teknologi MARA (UiTM).
The exercise started in July 2012 and completed in September 2013. It involved 358 R&D outputs with a two-fold objective: validate market for and marketability of R&D outputs before the products (R&D Outputs) are offered to industry for commercial un-dertakings.
The Market Validation exercise came about as the result of the introduction of Market Validation Fund (MVF) under Budget 2012 initiatives. The Fund’s mandate is to “ensure commercial viability of products (R&D outputs) through market validation”. By definition, market validation is the process of objectively evaluating the market for an offering and understanding the target market and required features before making the investment to build it and bring it to the market.
The market validation exercise undertakings involve seven steps: Selection of R&D Outputs; Technology assessment; Operational assessment; Capability assessment; Market analysis (both primary & secondary data fieldwork); Model of commercializa-tion including financial modeling, where appropriate and Recommendation for either Market-Go/Conditional Market-Go or No Go. The Market Validated Technologies Directory is the result of such exercise. It provides a brief and a snapshot on what the technology is about, the potential users, market; IP status; start-up requirements; ROI/IRR and recommendation for commercialization. While every effort is made to highlight the salient information in the directory, access to a full report is required.
For easy reading, the validated R&D outputs are lumped under the individual universi-ty’s section. The R&D outputs comprise a universe of subject areas encompassing the complex biotechnology/life sciences; healthcare; medical devices; ICT to the simplest social-science subject.
It must be noted that since the exercise took some 15 months to complete, some of the technology under investigation has already been commercialized either by the university or taken up by companies.
For Further Information Contact:
MVF UnitMalaysian Technology Development CorporationLevel 8-9, Menara Yayasan Tun RazakJalan Bukit Bintang55100 Kuala Lumpur
Tel: 603 – 2172 6000 / 6117http:www.mtdc.com.my
4 Universiti Sains Malaysia 38 Universiti Teknologi MARA
50 Universiti Kebangsaan Malaysia 58 Universiti Teknologi Malaysia 74 Universiti Putra Malaysia
100 Universiti Malaya 116 Universiti Islam Antarabangsa Malaysia
TABLE OF CONTENT
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UniversitiSains Malaysia
6 KLEENOL-OIL ABSORPTION
7 VANILLIN FROM OIL PALM LIGNOCELLULOSIC
8 HIGH VALUE FLOUR FROM FRUITS
9 BIODEGRADABLE RESIN
10 CHITOSAN-BASED WOUND HEALING PRODUCTS
11 MUSHROOM-BASED FLOUR AND PRODUCTS
12 NANOBRI
13 SLIM.MEE
14 ADVANCED SPOT WELDING
15 TISSUE CULTURE TECHNOLOGY 1 – AERATED CULTURE SYSTEM
16 TISSUE CULTURE TECHNOLOGY 2 – TEMPORARY IMMERSION SYSTEM
17 ASTA XDM 20: NATURALLY SOURCED ASTAXANTHIN FOR AQUACULTURE
18 BIOCONJUGATES
19 CANSSUFIVE: EXTRACT FROM MISAI KUCING TO TREAT ANGIOGENESIS DEPENDENT DISEASES
20 FRUITPLAST
21 HARUAN (CHANNA STRIATUS) BROODSTOCK DEVELOPMENT PROGRAMME FOR THE PRODUCTION OF
HIGH QUALITY FINGERLINGS AND ADULT
22 SOLID STATE FERMENTATION (SSF)
23 DIAGNOSIS OF ENTAMOEBA HISTOLYTICA
24 HIGH-SENSIVITY CRACK MONITORING SYSTEM (HSCM)
25 NANO TITANIA ARRAY AT RAPID RATE
26 UNIVERSITY POCKET EDUCATION (UniPE)
27 EZGENOSTICK (MICROSPHERE BASED LATERAL FLOW TECHNOLOGY FOR THE DETECTION OF DNA)
28 OPTIMISATION ON PROCESS PARAMETERS FOR THE MANUFACTURING OF ZINC OXIDE TETRAPODS
29 CALCIUM PHOSPHATE CEMENT
30 ELECTROLESS PLATING
31 HALAL GELATIN ANALYSIS
32 EURYCOVITE HERBAL FORMULATION FOR MALE INFERTILITY & SEXUAL DYSFUNCTION
33 PROTOTYPE DEVELOPMENT OF A RAPID DIPSTICK TEST FOR DETECTION OF TOXOCARIASIS
34 NANOSILVER FOR ECA
35 VISCOLIGNO
36 ZELIAC LEACHATE FILTER
TABLE OF CONTENT
4 5
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PROJECT TITLE UNIVERSITYUSMKLEENOL-OIL ABSORPTION
B2B-Business Market
Ready Market Alternative
Competing ProductsProduct based on •Organic –Sawdust•InOrganic•Synthetic•Microbes•Plant
• It is recommended for the IP to be treated as “trade secret”. The “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 12% RM 2.4 m
123% 5 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is based on the production of oil absorbent from natural rubber latex. The technology is called “KLEENOL - Oil Absorbing Material from Natural Rubber Latex”.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
As premium priced product, major risk comes from market penetration as users would obviously prefer lower cost oil absorbent.
It is recommended for technology deployment to focus on POME application.
Trademark
Patent Status
Status Notes on IPNot Relevent
Not Relevent
Not Relevent
Not Relevent
There are 5 refineries, 2 crude oil terminals and 8 logistic ports in the country. In addition, the palm oil sector has 416 mills, 43 crushers, 51 refineries, 18 oleochemicals plants and 25 biodiesel plants. These are the main target market for the proposed technology.
General ConsumerOEM Customer
Distributing Co OEM
INDUSTRYSAFETY/PROTECTIONPRODUCT CLASSIFICATION ABSORBENTMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION ENTREPRENEUR SUITABILITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in MATERIAL is about
2-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS
COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL X X
X
X
X
X
X
X X
X
X
X
X
X
X
PROJECT TITLE UNIVERSITYUSMVANILLIN FROM OIL PALM LIGNOCELLULOSIC
B2B-Business Market
Ready Market Alternative
Competing Products• Imported vanillin• Imported natural vanilla
• Although patent protection has been granted, the “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 23% RM 5.4 m
170% 4Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is based on the production of Vanillin from Oil Palm Lignocellulosic Wastes. The product is produced using a technology that comprises four stages:•Lignin Extraction Process (from oil palm Lignocellulosic waste)•Lignin Degradation Process(nitrobenzene oxidation)•Vanillin Separation Process (crystallization and solvent-based process)
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Major anticipated risks will be ability to penetrate the market since the Malaysian market is limited.
It is recommended to adopt concurrent efforts for export market access via marketing agent. Failure to penetrate foreign market could categorise the project as dependent.
Trademark
Patent Status
Status Notes on IPNot Relevent
Not Relevent
Not Relevent
Not Relevent
Vanilla is the most widely used flavouring and aroma chemical in the world. The world demand for natural vanilla and synthetic vanilla (vanillin) is about 18,000 metric tons per year. There are no producers of vanillin in Malaysia. However, according to import data, Malaysia imported about 150MT of vanillin per annum.
Home UsersIndustrial Users
Distributing CoMarketing Agent
INDUSTRYFood, Beverage and TobaccoPRODUCT CLASSIFICATION Consumer ProductMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION ENTREPRENEUR SUITABILITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in FMCG is about
2-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS
COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X X
X
X
X
X
XX
XX
XX
X
X
X
6 7
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PROJECT TITLEUSMHIGH VALUE FLOUR FROM FRUITS
B2B-Business Market
Ready Market Alternative
Competing Products• Wheat Flour• Corn Flour• Atta Flour• Other Specialty Flour
• Intellectual Property shall be treated as “trade secret”. The “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 17% RM 4.2 m
149% 5 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is about the production of flour from green banana i.e. Musa acuminate or Musa balbisiana (varieties of Awak) or “Pisang Awak”. The production step involves peeling, soaking, slicing, dehydrating and milling of green banana into flour in an optimized formulation and processing condition.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Major anticipated risks will be sourcing and quality of green banana as end product quality greatly influenced by the feedstock.
It is recommended to adopt concurrent market access i.e. via OEM (other brand or MLM) and own brand via social marketing.
Trademark
Patent Status
Status Notes on IPNot Relevent
No Submission
No Submission
No Submission
It is estimated that the current flour demand in the country is at about 1,120,000MT. As of 2010, the country flour production stood at 960,397MT. In the same year, Malaysia imported about 1,270,000 MT of wheat. Based on the above, the total market potential for specialty flour is estimated to be at 224,000MT in volume.
IndividualsCeliac PatientBusiness Owners
Distributing Co
INDUSTRYFood, Beverage and TobaccoPRODUCT CLASSIFICATION FlourMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION ENTREPRENEUR SUITABILITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in FMCG is about
2-5%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS
COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X
X
X
X
X
X
X
X
XX
XX
XX
X
X
X
PROJECT TITLEUSMBIODEGRADABLE RESIN
B2B-Business Market
Ready Market Alternative
Competing Products• Bio-based
Degradable Packaging
• Synthesis based Degradable Packaging
• Conventional Packaging
• PHIM had granted the following related patents MY-142542-A, MY-144072-A and MY-145899-A to USM
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 32% RM 10.1 m
210% 3 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is about the production of biodegradable polyhydroxyalkanoates (PHA) resins from palm oil product by microbial synthesis. Chromobacterium sp. USM2 is the selected PHA-producing bacterial strain used in the technology. It is intended mainly for biodegradable plastic application. The developed technology can be deployed as packaging product, as well as other applications including cosmetic, wastewater treatment, and agriculture.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risk will be the ability to capture market share. As such, strategic efforts must be considered.
Product entry should focus on the packaging markets.
Trademark
Patent Status
Status Notes on IP
Granted
No Submission
No Submission
No Submission
It was estimated that the local consumption of plastic products in Malaysia is 941,840 tonnes per year out of 1,976,714 tonnes of plastic products produced in Malaysia. About 1,114,825 tonne were being exported out of the country.
General ConsumerIndustries
Distributing Co
INDUSTRYCONSUMER GOODSPRODUCT CLASSIFICATION Personal & HouseholdMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION ENTREPRENEUR SUITABILITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in PACKAGING is about
2-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X X
X
X
X
X
X
XX
XX
XX
X
X
X
UNIVERSITY UNIVERSITY
8 9
-
PROJECT TITLEUSMCHITOSAN-BASED WOUND HEALING PRODUCTS
B2B-Business Market
Ready Market Alternative
Competing Products• Conventional
Wound Management
• Advanced Wound Management
• Active Wound Care
• Therapy Devices
• MOSTI, SIRIM Berhad and MINT share the same IP. Thus, legally each of these entities could commercialise
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 58% RM 19.8 m
376% 2 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is for the production and application of chitosan for wound healing. The R&D was a collaboration among USM, SIRIM and MINT to develop wound dressing product from locally produce biomedical grade chitosan derivatives in the form of hydrogel.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
SIRIM and MINT future position on the technology could be a great risk to the commercializing party; apart from human clinical trials timeframe.
The technology is in better position compared to other technology based on papain.
Trademark
Patent Status
Status Notes on IP
Granted
Not Relevant
No Submission
No Submission
It is estimated that the potential demand for wound care in Malaysia would reach 1,032,224 cases per annum based on numbers of potential surgical cases and ulcers such as diabetics. The total wound care market value in Malaysia was reported at RM168million in 2010 with traditional wound care performing at RM23.9million.
Chronic and Non-Chronic Wound Patient
Distributing Co
INDUSTRYHealthcarePRODUCT CLASSIFICATION Wound CareMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION ENTREPRENEUR SUITABILITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in WOUND CARE is about
4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS
COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X X
X
X
X
X
X
X
XX
XX
XX
X
X
X
PROJECT TITLEUSMMUSHROOM-BASED FLOUR AND PRODUCTS
B2B-Business Market
Ready Market Alternative
Competing Products• Wheat Flour• Corn Flour• Atta Flour• Other Specialty
Flour
• Intellectual Property shall be treated as “trade secret”. The “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 19% RM 7.2 m
147% 4 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is about the production of flour from mushroom or also known as oyster mushroom powder (OMP).
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Major anticipated risks will be sourcing of mushroom at the right quality and price. It is recommended to adopt concurrent market access i.e. via OEM (other brand or MLM) and own brand via social marketing.
Trademark
Patent Status
Status Notes on IPNo Submission
No Submission
No Submission
No Submission
It is estimated that the current flour demand in the country is at about 1,120,000MT. As of 2010, the country flour production stood at 960,397MT. In the same year, Malaysia imported about 1,270,000 MT of wheat. Based on the above, the total market potential for specialty flour is estimated to be at 224,000MT in volume.
IndividualsBusiness Owners
Distributing Co
INDUSTRYFood, Beverage and TobaccoPRODUCT CLASSIFICATION FlourMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION ENTREPRENEUR SUITABILITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in FMCG is about
2-5%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS
COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X
X
X
X
X
X
X
XX
XX
XX
X
X
X
UNIVERSITY UNIVERSITY
10 11
-
PROJECT TITLEUSMNANOBRI
B2B-Business Market
Ready Market Alternative
Competing Products• Conventional Gold
Bioconjugates• Silver
Bioconjugates• Coloured Latex• Dye, Carbon• ELISAs
• It is recommended for the IP to be treated as “trade secret”. The “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 76% RM 9.92 m
611% 3 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is based on the production of gold bioconjugates from chloroauric acid via seeding method for lateral flow immunoassay test strip application. This is a low cost technology that involves two stages: •Synthesis of gold nanoparticles from chloroauric acid by seeding method.• Bioconjugation of gold nanoparticles for lateral flow test strip application.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risks for the proposed technology are the ability to gain market acceptance. The commercializing party must address such issue strategically.
•Project financial projection indicates strong parameters on financial returns, even at below current market price. However, the critical task is on how to get a market share from dominant global brand such as BB International•The technology was reported to involve Biotech Corporation in its development. Terms and conditions of the collaboration with Biotech Corporation shall be verified free against any potential legal issues prior to further development.•There is other similar technology on colloidal gold production produced by USM. Strategically, it is preferred for both technologies not to compete head-on in the local market.Commercialization must avoid such market conflicts/confusions.
Trademark
Patent Status
Status Notes on IP
Granted
Not Relevant
No Submission
No Submission
It is estimated that the potential demand for wound care in Malaysia would reach 1,032,224 cases per annum based on numbers of potential surgical cases and ulcers such as diabetics. The total wound care market value in Malaysia was reported at RM168million in 2010 with traditional wound care performing at RM23.9million.
Rapid Diagnostic Test Strips Manufacturers
Distributors
INDUSTRYChemicalsPRODUCT CLASSIFICATION HealthcareMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION
ENTREPRENEUR SUITABILITY PROFILE
RISKS
RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in CHEMICALS is about
3-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS
COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X X
X
X
X
X
X
XX
XX
XX
XXX
X
PROJECT TITLEUSMSLIM.MEE
B2B-Business Market
Ready Market Alternative
Competing Products• Wheat Noodles• Spinach Noodles• Seaweed Noodles• Other Specialty
Noodles
• Intellectual Property shall be treated as “trade secret”. The “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 48% RM 9.3 m
308% 3 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is about the production of dietary noodle using proprietary formulation. It is called “Slim.Mee”. It is the first noodle product in Malaysia to be clinically evaluated for in-vivo Glycaemic Index (GI) value. It involves the process and formulation of air dried noodles with gastro-resistant properties and high satiety element. The finished product will meet the specifications for air-dried noodles as stipulated by Malaysian standard authorities (SIRIM) with the added improvement of containing at least 10% dietary fibre and 5% soya protein.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Major anticipated risks will be consumer acceptance of Slim.Mee as instant noodles with slimming effect. This includes taste, texture and ease of usage.
It is recommended to adopt concurrent market access i.e. via OEM (other brand or MLM) and own brand via social marketing.
Trademark
Patent Status
Status Notes on IPnot relevant
No Submission
No Submission
No Submission
It is estimated that the current dietary noodle demand in the country is about RM1.14 billion in term of value and equivalent to 124,000MT. Euromonitor International reported that the noodles market in Malaysia will reach RM1.29billion in 2016. More than 90% will be contributed by instant noodle. Furthermore, weight management segment will reach RM474.2million with meal replacement and weight loss supplement segments sharing almost 90% of the market share.
IndividualsObese IndividualsBusiness Owners
Distributing Co
INDUSTRYFood, Beverage and TobaccoPRODUCT CLASSIFICATION Noodles MARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION ENTREPRENEUR SUITABILITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in FMCG is about
2-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTSCOMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X
X
X
X
X
X
X
X
XX
XX
XX
X
X
X
UNIVERSITY UNIVERSITY
12 13
-
PROJECT TITLEUSMADVANCED SPOT WELDING
B2B-Business Market
Ready Market Alternative
Competing Products• Conventional spot
welding• Other types of
welding
• It is recommended for the IP to be treated as “trade secret”. The “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 23% RM 2.4 m
168% 3 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The developed technology is an alternative method for conventional spot welding. The technology is termed as “Advanced Spot Welding”. The technology offers advantages per the following:•Ensure weld quality – avoid excessive localised heating that could damage the outer layer appearance.•Energy efficient – less mechanical friction to carry out an efficient heating and thus less abrasion and frictional damage.•Efficient control of resistant heating and rotational stirring-mixing action by initially soften the weld area via resistance heating prior to rotational-stirring mixing to weld the lapping pieces .
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risks for the developed technology are the ability to capture market share. The commercializing party must address such issue strategically.
•Project financial projection indicates strong parameters on financial returns. However, the critical task is on how to get a buy-in from early adopters.•As such, it is strongly recommended to explore potential commercialization via co-packaging with established welding machine brands OR as OEM to all leading global brands and private labels instead of own brand set-up.•Own brand set-up could be done concurrently, but, the emphasis should be for upgrading package.•It is preferable for the commercialization being undertaken by financially established entity or entity that has other dependent products in similar market sector.
Trademark
Patent Status
Status Notes on IP
Under Substantive Exam
No Submission
No Submission
No Submission
Majority of the potential technology users come from the automotive industry and supporting SMEs. In Malaysia there are 3 car manufacturers, 8 car assemblers, 9 motor assemblers and more than 800 component manufacturers.
Auto Industries Distributing CoSystem Integrators
INDUSTRYIndustrialsPRODUCT CLASSIFICATION Tools Equipment - PowerMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION
SUITABILE ENTREPRENEUR/COMMERCIALIZING ENTITY PROFILE
RISKS
RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in MACHIINERY is about
2-3%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTSCOMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X X
X
X
X
X
X
XX
XX
XXX
X
X
PROJECT TITLEUSMTISSUE CULTURE TECHNOLOGY 1 – AERATED
CULTURE SYSTEM
B2B-Business Market
Ready Market Alternative
Competing Products• Banana Suckers• Cell Culture
System
• It is recommended for the IP to be treated as “trade secret”. The “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 23% RM 3.2 m
181% 4 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATIONThe technology is plant tissue culture particularly, tubulous plant such as banana for mass production. The “Aerated Culture System” is applied in typical tissue culture start-up protocol which enables the plant to grow faster.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risks for the proposed technology are the ability to capture market share. The commercializing party must address such issue strategically.
•Project financial projection indicates strong parameters on financial returns, even at below current market price. However, the critical task is on how to get a market share from dominant established players.•The commercialising entity is strongly recommended to explore potential product expansion to other tubulous plants.
Trademark
Patent Status
Status Notes on IPNot Relevant
Submission Sighted
No Submission
In 2011, the Perangakaan Agromakanan reported that banana production was at 332,639 tonnes. Banana plant produces between 10 and 45 kg of fruits per bunches. This translates into demand of at least 11 million banana plantlets in the country.
Banana Farmers Banana Farmers
INDUSTRYFood & BeveragePRODUCT CLASSIFICATION Food - Farming MARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION ENTREPRENEUR SUITABILITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in AGRICULTURE is about
2-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL INDICATORS
X X
X
X
X
X
X
X
XX
X
X
Under Substantive Exam
UNIVERSITY UNIVERSITY
14 15
-
PROJECT TITLEUSMTISSUE CULTURE TECHNOLOGY 2 – TEMPORARY
IMMERSION SYSTEM
B2B-Business Market
Ready Market Alternative
Competing Products• Misai kucing
Suckers• Cell Culture
System
• It is recommended for the IP to be treated as “trade secret”. The “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 23% RM 2.88 m
179% 4 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATIONThe technology is about tissue culture of herbaceaous plant such as misai kucing for mass production. The “Temporary Immersion System” is applied in typical tissue culture start-up protocol which enables the plant to grow faster. Temporary Immersion System is based on the theory of micropropagation which stated that a whole plant can be reproduced from a single cell. In other words a piece from part of the plant can be made into a new plant that is identical to it. The medium that is supplied to the explant has the suitable amount of nutrient and chemical ratio that is needed to reproduce.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risks for the proposed technology are the ability to capture market share. The commercializing party must address such issue strategically.
•Project financial projection indicates strong parameters on financial returns, even at below current market price. However, the critical task is on how to get a market share from dominant established players.•The commercialising entity is strongly recommended to explore potential product expansion to other herbaceaous plants.
Trademark
Patent Status
Status Notes on IP
Under Substantive Exam
Submission Sighted
Not Relevant
No Submission
In 2011, the Perangakaan Agromakanan reported that misai kucing production was at 199.95 tonnes from 24.4 ha of plantation area. About 22,200 misai kucing plantlets are required per ha. This translates into demand of at least 541,680 misai kucing plantlets in the country.
Misai kucing Farmers Misai kucing Farmers
INDUSTRYFood & BeveragePRODUCT CLASSIFICATION Food - FarmingMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION SUITABILE ENTREPRENEUR/COMMERCIALIZING ENTITY PROFILE
RISKS
RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in AGRICULTURE is about
2-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTSCOMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X X
X
X
X
X
X
X
XX
X
X
X
PROJECT TITLEUSMASTA XDM 20: NATURALLY SOURCED ASTAXAN-
THIN FOR AQUACULTURE
B2B-Business Market
Ready Market Alternative
Competing Products• Astaxanthin from
other source• Cantaxanthin
• Patent application is in adverse communicat ion wi th PHIM. Patentability is subject to USM clarification of novelty and inventive steps of the technology
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 16% RM 5.16 m
139% 4 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATIONThe technology is about the production of astaxanthin aquaculture feed via yeast fermentation system. Called “ASTA XDM 20: Naturally Sourced Astaxanthin for Aquaculture”, the product features the following:•Enable the production of astaxanthin from natural sources. •The production method of using a liquid fermenter system enables the production to be reliable and sustainable throughout the year. •In addition of being a source of astaxanthin, the biomass (yeast cells) is also a protein source to the fish and prawn diets.•The biomass also acts as an antioxidant, which gives added advantages for sustaining health.•The biomass is safe for human consumption.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risks for the proposed technology are the ability to capture market share. The commercializing party must address such issue strategically.
•Project financial projection indicates that end product, being a low volume high value category, is highly influenced by fixed asset amortization in pricing. Thus, efforts to minimize fixed capital is paramount.•The critical task is on how to get a market share from imported brand •As such, it is strongly recommended to explore potential commercialization as OEM to all leading fish feed producers labels instead of own brand set-up.•Own brand set-up could be done concurrently, but, the emphasis will be for OEM at initial stage.
Trademark
Patent Status
Status Notes on IP
No Submission
No Submission
No Submission
Based on Fisheries Statistics Report 2010 produced by the Department of Fisheries, Malaysia, there were 26 feedmills operating in Malaysia producing about 78,200 MT aqua feed in 2009. The country imported about RM71 million prepared aqua feed for prawn in 2010 and RM58 millions of animals feed supplement and additives. The end product could be deployed into the market as feed additive to impart coloration; food supplement (required purification process); and dietary supplements.
Individuals Distributing CoAstaxanthin based Manufacturers
INDUSTRYLIVE FISHPRODUCT CLASSIFICATION Consumer GoodsMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION
ENTREPRENEUR SUITABILITY PROFILE
RISKS
RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in AGRICULTURE is about
2-3%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS
COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL INDICATORS
X X
X
X
X
X
X
X
X
X
X
X
X
X
X
Under Substantive Exam
UNIVERSITY UNIVERSITY
16 17
-
PROJECT TITLEUSMBIOCONJUGATES
B2B-Business Market
Ready Market Alternative
Competing Products• Wheat Noodles• Spinach Noodles• Seaweed Noodles• Other Specialty
Noodles
• It is recommended for the IP to be treated as “trade secret”. The “know-how” must be managed accordingly.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 76% RM 9.92 m
611% 3 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is about the production of colloidal gold by oxidation and reduction processes of chloroauric acid to achieve certain size (usually in nanometer scale). The product will later be used to conjugate certain protein for the lateral flow immunoassay test strip.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risks for the proposed technology are the ability to gain market acceptance. The commercializing party must address such issue strategically.
•Project financial projection indicates strong parameters on financial returns, even at below current market price. However, the critical task is on how to get a market share from dominant global brand such as BB International•There is other similar technology on colloidal gold production produced by USM. Strategically, it is preferred for both technology not to compete head-on in the local market.
Trademark
Patent Status
Status Notes on IPNot Relevant
No Submission
No Submission
No Submission
It is estimated that the country’s healthcare revenue is about RM13.8billion in 2015 compared to RM7.5billion in 2011 with a growing CAGR of 16.5% during 2010-2020.
Rapid Diagnostic Test Strips Manufacturers
Distributing
INDUSTRYChemicalsPRODUCT CLASSIFICATION HealthcareMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION ENTREPRENEUR SUITABILITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in CHEMICALS is about 3-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTSCOMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL X X
X
X
X
X
X
XX
XX
XX
X
X
X
PROJECT TITLEUSMCANSSUFIVE: EXTRACT FROM MISAI KUCING TO TREAT
ANGIOGENESIS DEPENDENT DISEASES
B2B-Business Market
Ready Market Alternative
Competing Products• Other functional
drink products
• Although the chances are good, it is best to treat the intellectual property as trade secret. As such proactive protection measures on handling of confidential information are paramount.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 21% RM 7.4 m
158% 4 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATIONThe technology is about the production of antiangiogenic functional drink from Orthosiphon Stamineus or Misai Kucing for prevention and potential treatment of cancer. Key differentiation lies in the natural ingredient that can inhibit the production of vascular endothelial growth factor (VEGF) and vascular endothelial growth factor receptor (VEGFR) in cancer tissue.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risks for the proposed technology are the ability to capture market share. The commercializing party must address such issue strategically.
Immediate strategy should consider market penetration as herbal based supplemental drink with concurrent clinical trials.
Trademark
Patent Status
Status Notes on IP
Under Substantive Exam
Sighted in WIPOdatabase
Granted
No Submission
The market for herbal based nutritive drinks in Malaysia was reported at RM158.8million in 2010. The Malaysian market for herbal/traditional based nutritive drinks products is forecast to reach RM212.0 million in 2015.
General ConsumerCancer PatientOEM Customer
Distributing CoOEM
INDUSTRYFood & BeveragePRODUCT CLASSIFICATION Tools Equipment - PowerMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION
SUITABILE ENTREPRENEUR/COMMERCIALIZING ENTITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in Functional Drink is about
2-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X
X
X
X
X
X
X
XX
XX
XXX
X
XX
X
UNIVERSITY UNIVERSITY
18 19
-
PROJECT TITLE UNIVERSITYUSMFRUITPLAST
B2B-Business Market
Ready Market Alternative
Competing Products• Bio-based
Degradable Packaging
• Synthesis based Degradable Packaging
• Conventional Packaging
• Although FRUITPLAST has been associated with the technology, no trademark registration sighted.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 20% RM 3.7m
155% 4 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is about the production of biodegradable plastic from tropical fruit waste. Rambutan, jackfruit and banana are the selected tropical fruit wastes for production of FRUITPLAST.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risks are scaling-up the process to commercial scale i.e. production challenge to shorten cycle time, mould design and energy consumption reduction.
Product entry should focuses on packaging for food containers.•The packaging industry is based on low margin, high volume operation. As such operation financial parameters must be clearly defined and a strategy to manage such figures must be employed•The technology requires optimization in the production process flow for economically viable operation. Minimization of wastage should be the focus. •Efforts to reduce cycle time and energy consumption should be of significant interest to the commercializing party. The technology consumes materials of low cost, but, high in energy consumption.•Paying slight premium on environmental products is not yet a culture in Malaysia but strongly gaining acceptance. However, the commercializing party should continuously undertaking efforts on continuous cost reductions.
Trademark
Patent Status
Status Notes on IP
Submission 14-06-2012
Substantive Examination
No Submission
No Submission
It was estimated that the local consumption of plastic products in Malaysia is 941,840 tonnes per year out of 1,976,714 tonnes of plastic products produced in Malaysia. About 1,114,825 tonne were being exported out of the country.
General ConsumerOEM Customer
Distributing CoOEM
INDUSTRYCONSUMER GOODSPRODUCT CLASSIFICATION Personal & HouseholdMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION
ENTREPRENEUR SUITABILITY PROFILE
RISKS
RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in PACKAGING is about 2-4%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS
COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL X X
X
X
X
X
X
XX
XX
XXX
X
X
X
X
PROJECT TITLEUSMHARUAN (CHANNA STRIATUS) BROODSTOCK
DEVELOPMENT PROGRAMME FOR THE PRODUCTION OF HIGH QUALITY FINGERLINGS AND ADULT
B2B-Business Market
Ready Market Alternative
Competing Products• Other type of Fish
Protein• Other type of
Protein source
• It is best to treat the intellectual property as trade secret.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 35% RM 11.3 m
228% 3 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATIONThe technology was developed for sustainable Channa Striatus Aquaculture specifically tailored for wound healing properties. The technology comprises broodstock development programme to produce tailor made fingerlings and quality adult snakeheads (Channa Striatus) using three key technologies: Broodstock DNA profiling; Fish feed production and feeding management; Husbandry management.Key differentiation lies in the ideal method to enable the production of high quality snakehead adults and fingerlings at a mass rate, which are suitable for wound healing application as well as for human consumption.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main risk is in the scaling up into commercial scale as the task is handling live animal. Mortality could translates into direct loss.
To Initially enter market via focusing on providing feedstock to the haruan-based traditional complementary product manufacturers.
Trademark
Patent Status
Status Notes on IP
No Submission
No Submission
No Submission
No Submission
Malaysia consumption of fish per year is about 50kg per capita. The total fish consumption by 2015 will reach 1.478 million tonnes.
Individuals Distributing CoHaruan based Manufacturers
INDUSTRYFood & BeveragePRODUCT CLASSIFICATION Tools Equipment - PowerMARKET REACHWorldwide
CUSTOMER CLASSIFICATION
MARKET INFORMATION
MARKET TYPE ANALYSIS
MARKET COMPETITION
INTELLECTUAL PROPERTY PROTECTION
SUITABILE ENTREPRENEUR/COMMERCIALIZING ENTITY PROFILE
RISKS RECOMMENDATION REMARKS
The target market readily accepts the product. Thus, branding and positioning are critical in market penetration.
Technology Readiness for Commercialization Offering
Commercialization Project
Commercialization Project
Technology Readiness for Market Entry
Typical Royalty rate for technology in Functional Drink is about
2-3%
Offers alternative choice to existing product available in the market.
Application of technology/product for new installation application.
Application of technology/product for replacement or maintenance market
Application of technology/product for entirely new market application.
Application of technology/product for new market segment via fusion or integration.
The technology is ready and viable for further commercialization efforts.
The technology has potential for commercialization with conditional precedent/s.
The technology has potential, but requires further development prior to commercialization.
The technology is not recommended for further commercialization efforts.
Note: Financial projection figures presented in this document serve as an indicator only. The actual value is subject to further project costing details. Thus, the commercializing party is advised to conduct thorough study on financial simulation.
Refers to situation where the study undertaken shown viable commercialization approach via new stand-alone independent project. Refers to situation where the project would only be viable by an entity that has other established products.
There is no competing product available in the country.
Competition from local product for the same beneficial functions.
Competition from foreign product via local marketing agent.
The target market is new and educating users on the product are essential.
END USERS IMMEDIATE CLIENTS
COMMERCIALIZATION STRATEGY
COMMERCIALIZATION FINANCIAL
X X
X
X
X
X
XX
XX
XXX
XX
X
UNIVERSITY
20 21
-
PROJECT TITLEUSMSOLID STATE FERMENTATION (SSF)
B2B-Business Market
Ready Market Alternative
Competing Products• Foreign SSF
System• Submerged
System
• Although FRUITPLAST has been associated with the technology, no trademark registration sighted.
New Install
Replacement
New Creation
YES
PHM
RECOMMENDED
STAND-ALONE
IRR 28% RM 6.4m
194% 3 Years
NPV
ROI PBT
Less than RM500K
New Entrepreneur
RM2.5M – RM5.0M
Established - Financial
RM500K – RM2.5M
Serial Entrepreneur
Techno-preneur
More than RM5.0M
Established - Distribution
Established Entities
PCT/WIPO
CONDITIONAL
DEPENDENT
USPTO
FURTHER DEV.
NOT RECOMMENDED
NO
Fusion
NO COMPETITION
LOCAL PRODUCT
FOREIGN PRODUCT
New Market
B2C-Consumer Market
TECHNOLOGY DESCRIPTION
TECHNOLOGY READINESS
STUDY RECOMMENDATION
The technology is about the production of fermenter that uses solid state substrate. The technology could be used to produce various products including enzymes. USM had undertaken research in the production of Cellulose and Xylanase using SSF.
The technology is proposed to be commercialised via the following potential mode:
Projected Financial Performance [As Indicator]
Minimum Investment Size
READINESS FOR OFFER
READINESS FOR MARKET
The following is an analysis on the product/technology market.
Competition Profile in Malaysia
Main commercialization risks for the proposed technology are the ability to capture market share. The commercializing party must address such issue strategically.
Status of arrangement between Kelantan Biotech and USM over the technology must be investigated prior to any commercialization deals inked.
Trademark
Patent Status
Status Notes on IP
Submission Sighted
Under Examination
No Submission
No Submission
The technology could be used to produce enzyme from solid waste as substrate. Malaysia is a net importer of enzyme. According to MATRADE statistics, in 2008 Malaysia’s enzyme consumption was at 1,200 MT worth RM43.51 m