about mip eng 2015
TRANSCRIPT
![Page 1: About MIP ENG 2015](https://reader033.vdocuments.mx/reader033/viewer/2022051501/5884cfb21a28ab767c8b5ea9/html5/thumbnails/1.jpg)
9.47
9.53
6.27
10.80 3.01 13.81
2.07
2.18
6.34
8.87 2.91 8.88
Marketing and Investment Projects
Moscow 2015
Company presentation
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9.47
9.53
6.27
10.80 3.01 13.81
2.07
2.18
6.34
8.87 2.91 8.88
1998
2007
Member of ESOMAR since 1998
Founded in 1991
*Source: «Kommersantъ–Money»
№ 16 (974), April 2014
1991
Since 2007 “MIP” is the first-rate Russian marketing consulting
company *
Revenue in 2013 – 2 Million Euro
2
2014
2013 Member of MSPA since 2014 Member of CCIFR since 2014
First-rate marketing consulting company in Russia for the last 5 years
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9.47
9.53
6.27
10.80 3.01 13.81
2.07
2.18
6.34
8.87 2.91 8.88
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Wide experience
Strong team Long-term partnership
Over 270 consulting and 1 250 research projects
Retention rate – more than 80% Over 40 experienced professionals
“MIP” advantages are thoughtful & valid approach to the matter and absolute completeness
that’s why we maintain 80% retention in the course of 20 years
Solutions ready for implementation
We suggest not abstract strategies but strategically reasonable action programs
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9.47
9.53
6.27
10.80 3.01 13.81
2.07
2.18
6.34
8.87 2.91 8.88
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Oil & gas
Automotive industry
Service industries
… but our main areas are automotive, service industries, oil & gas and petrochemicals
Financial sector
Power engineering Petrochemicals
Transportation
Real estate
Metallurgy
As a company with a lot of experience under our belt, wide scope and capabilities we can realize both marketing or business consulting projects…
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• Target markets
• Segmentation & positioning Strategic
marketing 1
• Portfolio strategy & brand architecture
• Brand identity
• Naming
Branding 2
• Marketing audit
• Marketing program development (4P) Operational marketing 3
• Extensive B2B Research experience
• Qualitative research: FGD, IDI, Expert Interviews
• Quantitative Research: F2F, CATI, CAPI, CAWI
• Ad hoc and tracking projects
• Other research methodologies: Mystery shopping, Hall test, Car clinic, Traffic measurement etc.
Marketing research 4
• Investment modeling
• Investment projects appraisal & consultation Investments
projects 5
• Economic & forecast model building
• Regression, evolutionary, time series analysis Forecasting 6
“MIP” core competencies are: strategic marketing & branding, investment modeling and ad-hoc marketing research
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9.47
9.53
6.27
10.80 3.01 13.81
2.07
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6.34
8.87 2.91 8.88
Key clients:
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9.47
9.53
6.27
10.80 3.01 13.81
2.07
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6.34
8.87 2.91 8.88
Regional coverage – Russia, CIS, Baltic countries, Eastern Europe and others
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CIS:
Belarus Ukraine Kyrgyzstan Kazakhstan Azerbaijan
All Russian regions:
Baltic countries:
Latvia Lithuania Estonia
Eastern Europe :
Serbia Poland Romania Bulgaria Czech Republic
More than 180 partners in all Russian regions & abroad
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9.47
9.53
6.27
10.80 3.01 13.81
2.07
2.18
6.34
8.87 2.91 8.88
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Outstanding in-depth
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9.47
9.53
6.27
10.80 3.01 13.81
2.07
2.18
6.34
8.87 2.91 8.88