about growth
TRANSCRIPT
Life is about growth
What would you like to be when you grow up?
We are here to help Startups & SME´s to grow..
Apart from the need for Funding,
other essential areas for growth
that are not often considered are…
SKILLS & EXECUTION
This is where About Growth comes in
ROUND A PRE-SEED FUNDING
SERIES B & C
WE ARE BUSINESS PARENTS
OUR PRIMARY FOCUS…
SKILLS & EXECUTION
Investors on Board
With our Executives on the ground
Our Vision for About Growth is to have…
We work with Pan-European Venture Capital firms
Pre-select high-growth potential companies
Biotech, FMCG, Health, Hospitality, Mobile Tech, Sport & Leisure
Investor’s investment criteria
Executive-In-Residence Program (EIR) – Value & Growth
About Growth
DEVELOPMENT
Company Life Cycle
MATURITY
Entrepreneurship & Innovation
Corporate Governance<
OUR MAIN FOCUS
GROWTH
Planning & Execution
Our Process
2 weeks
Due Diligence
Due Diligence Report
WE ASSESS
4 weeks
Investment oversight
SPA & Business plan
WE OVERSEE YOUR INVESTMENT
Ongoing
Pre-selection using VC criteria
Pipeline Report
WE IDENTIFY
3-9 months
Executive-In-Residence Program
Reporting Protocols
TOGETHER WE EXECUTE
Executive-In-Residence Program
Business planning, financial projections, KPI’s
Organization structure, management team, business processes,
management reporting and advisors
Board, investors and advisors
Finance and cash-flow management
SUSTAINABLE MODEL
SALES CULTURE
KNOWLEDGE TRANSFER
Lead Generation
Go To Market strategy
Incentivized team, pipeline, targets
Competitor mapping
Strategic partnerships
Targeted, sales-driven marketing and PR strategy
SUSTAINABLE MODEL
SALES CULTURE
KNOWLEDGE TRANSFER
Executive-In-Residence Program
Key roles in Operations, Finance, Sales, Product.
Working alongside our EIR’s on-the-ground.
Increasing responsibilities.
On-going skills and technical competency assessments.
Access to our multi-disciplinary experts.
Post-program mentorship.
SUSTAINABLE MODEL
SALES CULTURE
KNOWLEDGE TRANSFER
Executive-In-Residence Program
Executive-in-Residence Entrepreneurial Leadership Innovation & New Technologies Scaling Programs Mentoring Finance & Cash Flow Management
We have many years experience in Global Business Growth
Top International Management Coaching Commercial skills Business Development Branding and Communication Best Practices in OECD Corp Governance
We have many years experience in Global Business Growth
EXPERTISE & EXECUTION
Market & Business Development:
Pipeline Building Sales Management & Sales Practices Go-To-Market Distribution & Partnering Team Leadership. People
EXPERTISE & EXECUTION
Marketing & Communication:
Brand Building 360º Communication (Integrated Media) Public Relation Brand consistency Ongoing Campaign Creation
EXPERTISE & EXECUTION
Finance and Corporate Governance
Processes & Controls Cash Flow Management The right investor An effective Board of Directors Plan beyond initial success
Deliverables & Values: Assessment - From briefing to full business evaluation
Brand Diagnosis - Overall view of Brand direction and value
Action Plan - Detailed Sales & Marketing plan of the proposed growth process
Execution - Implementation of the agreed growth path
Support - Ongoing support for the Business to enhance the growth process
Reporting - Regular meetings at Business HQ (Monthly/Weekly depending on need) providing feedback on progress, performance and goals achieved
Introducing the: About Growth Team…
Gustavo Tissera: Business Development & Sales Combining a degree in senior management from IESE Business School, with extensive international experience, as a senior manager and consultant in the fields of International Marketing, Sales Management & Communication, Business Development and Coaching commercial skills, to managers and sales teams.
Most relevant areas of expertise have been for projects in the Beauty Sector, Fast Moving Consumer Goods (FMCG), Foods, Educational / Business School, Industrial Distribution, Technology, and E-business B2B & B2C models.
International markets with most recent focus have been in Spain, Italy, South Europe, and Latin America.
https://es.linkedin.com/in/gustavotissera
Glenn Goodwin: Creative Director & Brand Communicator
Over 20 years experience in Advertising and Design, working for top Global Brands.
Extensive knowledge in Brand Communication and Innovation.
Freelance Design Director /Art Director working for Creative Companies globally… offering top level strategy, design and conceptual thinking globally from Branding, Advertising, Publication Design, Packaging, to Web Design, Interactive Campaigns and Product design.
Producing award winning design work from Concept through to Final Execution.
Passion for creating intelligent brand ID’s and Communications.
https://es.linkedin.com/in/glenn-goodwin-8876258
Mike Kennedy: Brand Development & Product Marketing
Experienced marketing and strategy professional with global experience in business development, operations, multi-product distribution. New market identification and strategic market positioning for FMCG, beverage, recruitment, internet, television, telecom, leisure/tourism, sports and entertainment sectors.
Strong on creating networks, liaisons and business connections while negotiating and managing strategic partnerships with businesses in UK & Europe, China, Korea, USA and Australia.
Proficient at partnering with core business operations to increase company’s foot print, expand market share, and generate sustainable revenues.
https://www.linkedin.com/in/mike-k-82b7534
Theo Laverty: Finance & Corporate Governance In his former role as Regional Partner and International Director with Grant Thornton and Ernst & Young, he specialized in identifying high growth opportunities, raising the required capital and leading his team into new markets in Europe, Asia and the Americas.
At all times he concurrently managed a high-value client portfolio, guiding and advising major regional and multi-national blue-chip companies, both private and public, on their own aggressive capital raising, market entry and M&A strategies.
He has extensive experience in the financial services, mobile & database technologies and real estate & hospitality sectors.
https://www.linkedin.com/in/theo-laverty-289894108
Parth Shukla: Board Advisor
Entrepreneurial leader in USA & Canada, with a well-rounded experience in high growth companies with Sales, Marketing Operations, eCommerce & Strategy. MBA from McGill University combined with 15+ years of senior Management experience in building and leading high impact marketing teams in Software as a Service(SaaS), Telco & Online Media in North America.
His passion is to motivate people, enable processes and drive strategies to accelerate growth -- through innovative demand generation, brand & social strategies, customer experience mapping, revenue models, strategic decisions and product/market positioning.
https://www.linkedin.com/in/parthshukla
Patrina Mack: Silicon Valley Partner
A noted Silicon Valley advisor to startups, has more than 25 years’ experience in business-to-consumer and business-to-business product, marketing and operational strategy and implementation. Her industry expertise spans the Internet, MedTech, CleanTech, telecom, software, FinTech, and consumer products.
Her passion is to ensure product/market fit. She consults with established and emerging technology companies to optimize their product and business strategy to enhance customer adoption and market penetration.
https://www.linkedin.com/in/visionandexecution0patrinamack
Team & Partners: Multidisciplinary Team with expertise in:
Branding, Design & Communication Strategy & Planning Marketing & Sales Acceleration Business Development Finance E-Commerce Operations
Working in International arenas, such as New York, Boston, Silicon Valley, London, Paris, Milano, Barcelona, Madrid.
We offer a Work Ethic, Dedication & Commitment, Performance driven results, Leadership and also working as part of a team.
The Team client list:
To find out more contact us at…
or come and see the about-growth revolution!
THANK YOU