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Audience Personas

ABOUT INMOBIInMobi enables the world’s leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world’s largest independent mobile ad network, engaging 872 million uniques across more than 200 countries.

OFFICE WITH CREATIVE TEAM

INMOBI OFFICE


INMOBI AUDIENCE PERSONAS INMOBI AUDIENCE PERSONAS

Moments in a consumer’s life map provide brands with the opportunity to engage their target audience. But brands need to understand their audience intricately to use these opportunities.

Consumers today spend more time on mobile than any other media. Mobile is different and brands need to approach their audiences in a mobile-first world differently.

InMobi Audience Personas provide marketers with the largest set of mobile-first audiences, giving brands the insights and scale needed to make the most of relevant consumer moments.

LARGEST MOBILE-FIRST AUDIENCES SET

Each of these 75+ personas is crafted using more than 120 user signals derived from first-party SDK integrations with publishers. These audiences are further enriched through second and third-party data.

InMobi Audience Personas are the realization of multiple years’ investment in data and decision sciences. With more than 872 million uniques on the InMobi network, marketers can now participate in the relevant moments of any mobile consumer that they want.

What’s more, InMobi also allows you to create your own custom personas to deliver highly personalized brand messages.

INMOBI AUDIENCE PERSONAS RICH, MULTIDIMENSIONAL PERSONAS

InMobi Audience Personas are defined using multiple dimensions. This equips marketers with the deepest understanding of mobile audiences available today.

ELECTRONICS ENTHUSIAST Gadget freaks and tech savvy individuals who are in-market for electronics

SPORTS ENTHUSIASTSports and fitness fans who con-sume sports related content and watch live sports

PERSONAS

COFFEE SHOP REGULARIndividuals who frequent major chain coffee shops

REAL RESULTS

75+ InMobi audience personas across 15 industry verticals

Reach across

872 million uniques globally

3x click-through-rates (CTRs) delivered on campaigns using InMobi Audience Personas

MULTIDIMENSIONAL PERSONAS

• 75+ pre-defined personas.

• Defined using demographic, technographic, geographic and psychographic data points to enable deeper user understanding.

• Provide multidimensional view of audience for sharper targeting and relevant messaging.

CUSTOM PERSONAS

• Flexible Custom Personas that InMobi can create just for your brand.

• Leverage our big data platform, continuously enriched with user interaction data points, to define bespoke personas that best fit your brand.

WINNING WITH MOMENT MARKETING

InMobi Audience Personas enable marketers to deliver valuable experiences for their consumers by leveraging the multiple, powerful targeting capabilities available on the InMobi network. Marketers need to win key moments in the mobile consumer life cycle. InMobi Audience Personas help you get started.

Data Gathering and Synthesis for Audience Personas

Demographic Device Ownership

Gender, Age, Household Income.

TechnographicDevice Ownership,

Device Usage Pattern, Device Characteristics

Geographic Location Proximity

Patterns

Behavioral Interest - Content

ConsumptionIntent - Mobile Ad

Interaction

The dimensions that define InMobi Audience Personas

>Consumption

Synthesis

Data Collection InMobi SDK 3rd party data

BUY

Data Sciences Decision Sciences

SDK

Demographic

Geographic

Tech

nogr

aphi

c

Behavioral



Audience personasReach highly engaging & customized audience personas at scale

Demog Lifestyle & Others

FTvFrequentTravellers

MGMovie Goers

CSCollegeStudents

LSFLive Sports

Fans

LTLeisure

Travellers

ACAffluent

Consumers

BTBusinessTravellers

GoGolfers

HPHealthcare

Professionals

ASAdventure

Seekers

SESports

Enthusiasts

EEEntertainment

Enthusiasts

BDMBusiness Decision

Makers

POPet Owners

BTBusinessTravellers

HPHealthcareProfessionals

ExExecutives

BFBook Fanatics

AtAthletes

ARAvid Readers

RALPReliable AutoLoan Payers

MEMagazine

Enthusiasts

NENFL Enthusiast

OEOlympics

Enthusiast

IAIn-Market Autos

(High Quality)

OSBOutdoor Sports

Buyers

OVGPlays Online Video Games

TTSTop TierSpender

CECorporate

Execs

4RV4-Star

Resort Visitors

BSBig Spenders

CCHCredit Card

Holders

ABBAffluent Baby

Boomers

PSBPet Supplies

Buyers

BCBlue Collar

C BClub/Continuity

Buyers

IHLIn-Market Hotels

& Lodging

DMPDirect Marketing

Purchasers

DMODirect MailOrderers

2FTFrequent

Transactor

BBBeverage

Buyers

MALIn Market

for Auto Lease

MiMillennials

MoMoms

DaDads

GMiGaming

Millennials

IFIn-MarketInternationalFlyers

TPVTheme ParkVisitors

ALOLikely to Respondto Auto Loan offer

SMSoccerMoms

GMoGamingMoms

MGMale Gamers

PaParents

AGAdult Gamers 18+

GGBGraduationGift Buyers

MEMotorcycleEnthusiasts

InInvestors

SESci-FiEnthusiasts

OAIAuto InsuranceOnline Buyers

FeFemales

FGFemale Gamers

MaMales

GDGaming

Dads

F18Females 18+

M21Males 21+

A21Adult 21+

A18Adult 18+

M18Males 18+

F21Females 21+

Retail & QSR

QDQSR Diners

FTvFrequentTravellers

EEEntertainment

Enthusiasts

MGMovie Goers

BDMBusiness Decision

Makers

CFECooking & Food

Enthusiasts

SFPShoppers for

Parents

SEShopping

Enthusiasts

CPG

OCPOffline CPGPurchasers

HGEHouse & Garden

Enthusiasts

FBFitnessBuyers

CFBChildren’s Food

& Product Buyers

IBCIn-Market Baby

Care

IMBInternet

MultiBuyers

MFAMen’s Fashion and

Apparel Buyers

HWBHealth and wellness

Buyers

CPBChildren Products

Buyers

CBCereal Buyers

ECEmerging

Consumers

CShClothingShoppers

PMBPersonal CareMulti-Buyers

FEFashion

Enthusiasts

HIEHome

ImprovementEnthusiasts

CoSCosmeticsShoppers

HFEHealth & Fitness

Enthusiasts

WFWomen

Fashionistas

CSRCoffee Shop

Regulars

WFBWomen’s Fashion& Apparel Buyers

Auto

FVOFamily Vehicle

Owners

CEnCar Enthusiasts

DVODomestic Vehicle

Owners

DLVDomestic LuxuryVehicle Owners

AuBAutomotive Products

Buyers

IVOImport Luxury

Vehicle Owners

Ef VEco Friendly

Vehicle Owners

AIAuto

Intenders

LVOLuxury Vehicle

Owners

IAIn-Market Auto

Buyers

Tech &Telecom

IMEIn-marketElectronics

GGGadget Geeks

IMCIn-market

Computers

ESUUses Electric &

Battery Shavers

VGBVideo Games

Buyers

CDPCD & DVD

Purchasers

EBElectronics

Buyers

SISocial

Influencers

2ICPIn Market CellPhone & Plans

EEElectronicsEnthusiasts

Finance

JBJewelryBuyers

HDMHousehold

Decision Makers

NHNew

Homeowners

IFSIn Market

Financial Services

RMPReliable

Mortgage Payers

LSLTLikely Student Loan

Target

OHEOnline Higher

Education Enrollees

LIPTerm Life Insurance

Prospects

LMCLikely New Mortgage

Customer

UCUnderbanked

Consumers

TRCTravel Rewards

Card Holder

FSCFinancial Services

Customers

FICFinancially in

Charge

OPBSmall & HomeOffice Product

Buyers

CCCruise

Customers

ETEurope

Travelers

OMTOptimum

Mortgage Target

HWPHigh Net Worth

Professional

SBPSmall Business

Professional

RFLReady to Re-

Finance –Conv. Loan

DSSMass Market &

DiscountStore Shoppers

GSBGift & Party

Supplies Buyers

MBMerchandise

Buyers

DEBDairy & Egg

Buyers

FFBFrozen Food

Buyers

MSBMeat & Seafood

Buyers

MSMother’s Day

Shoppers

OBOnline Buyers

ShShopaholics

Sweets and SnackBuyers

APBApparel Product

Buyers

BfCBlack Friday/CyberMonday Shoppers

S B2

Factual

Available in US market only

Available in US, UK, ANZ & all markets



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