ABHISHEK DWIVEDI

: +91-9810576649 : abhi_bd17@yahoo.com

CORE COMPETENCIES

Brand Management

Event Management Product Marketing

Business Leadership

Reporting & Auditing

Media Relation & Planning

Client Relationship Management

Market Penetration

Team Management

A result-oriented and persuasive professional with over 9 years of experience in multiple phases of Event Management, Marketing & Brand Promotion, striving for challenging senior level assignments

with an organization of high repute

P R O F I L E S U M M A R Y

Dynamic career of over 9 years that reflects extensive exposure in Marketing & Sales and Event Management and year-on-year success in achieving business growth objectives

Recognized for outstanding organizational skills, creativity, artistic display, completed various courses on Level 2- Peer Mentoring (QCF), Level 2 Business Venture, Level 1- Graphic Design and Level 1- Money Management from London

Leveraged entrepreneurial ability and skills in translating corporate vision, to overcome complex business challenges and deliver on high-impact decisions

Proven skills in delivering value-added customer service, coordinating with in-house and potential guests to understand their requirements and achieving customer delight by providing customised products as per requirements

Proficiently managing the entire office day-to-day operations through working in close proximity with all the major operational and non-operational departments

Excellent communication and people management skills that have been honed through association with the multi skilled teams skills in developing procedures and service standards for commercial excellence

N O T A B L E A C C O M P L I S H M E N T S

At Sports Direct, London: Awarded as Best Sales Manager for outstanding performance in Sports Direct Achieved sales target and contributed in the landmark of Hayes Store, London being at 1st position in Europe

Blue Elephant International (La Porte Des Indes) Restaurant, London: Performed brilliantly and awarded as Employee of the Year for continuous five years Received the Train the Trainee Award Organized corporate events and professional & personal parties for large corporates such as the Hinduja’s &

Bhattacharya’s

E N T E R P R E N E U R I A L E X P E R I E N C E

Abhikrati Pvt. Ltd., London (Oct’12 – Present) Director Management Consultancy & Abhikrati Events

Key Result Areas: Conducting competitor analysis for keeping abreast of market trends & competitor moves to achieve market share;

identifying & developing new streams for revenue growth and maintaining relationships with customers Consultancy expertise in conducting industry & market analysis, developing and implementing growth strategies and

marketing plans thereby identifying commercial drivers to assist business planning Analysing market trends to provide critical inputs for formulating and executing marketing strategies Coordinating with various media personnel and the advertising agencies in implementing media plans for product promotion Capturing market opportunities for accelerating product launch/promotions & brand management activities Developing activation & event management plans through innovating marketing communications and corporate image

building exercises Communicating with team members both verbally and in writing for answering questions and providing clear direction

in advising and instructing staff in details of work

O R G A N I Z A T I O N A L E X P E R I E N C E

Sports Direct, London (Oct’12 – Feb’14) Sales Assistant Manager

Coordinated with top management for evolving strategic vision, driving change, infusing new ideas and taking product business performance and productivity to the next level

Developed the portfolio of marketing tools & services and full year activity budget plan along with determining the group marketing strategy with sales & product teams

Prepared and presented monthly product presentations and metrics to upper management on forecast & overall product position

Spearheaded the overhaul of customer segmentation, brand positioning and communications strategies that helped the brand to connect more emotively to consumers and increase loyalty

Defined and managed a comprehensive go-to-market strategy and plan that included positioning, launch strategy, public relations, sales support and partner material

Maintained customer relationships, ensured customer loyalty through excellent customer service and met all client needs appropriate to their business

Mapped business needs and tailored a solution using all relevant products and solutions, drawing on expert internal resources as required

Conducted quantitative research in various areas including advertising, branding, segmentation, positioning and Customer satisfaction/customer experience measurement, analysed business potential and identified new profitable Product lines

Sized markets, assessed the classified market scenarios, identified demand and profiled commercial target customers along with MIS reporting

Coordinated product development process at customer’s end, ensured timely follow-up with the customer on payment and other statutory forms and submitted detailed reports basis analyses of complex data and numbers

P R E V I O U S E X P E R I E N C E

La Reserve Hotel, London (Oct’12 – Feb’14) Night Manager

Blue Elephant International (La Porte Des Indes) Restaurant, London (Apr’07 – Sep’12) Reception Manager

Three Monkeys Restaurant, London (Mar’07 – Apr’07) Reception Manager

Key Result Areas: Managing the entire course of events inclusive of conceptualization, set design, scheduling and on-site event Supervising the Reservations, Front Desk, Bell Services, Telephone Services, Concierge, Business Centre and Guest

Transport Services Following-up on hotel bookings, reservations, payments and queries for ensuring smooth operations Managing luxury arrival and departure experience at all times, planning, situation control on high occupancy, cash,

billing, postings and so on Ensuring customer satisfaction by achieving delivery of service quality norms by interacting with clients, managing

guests’ requests and resolving complaints Monitoring the productivity standards and scheduling staff in order to optimize manpower Laying down the service standards regarding cleanliness, amenities & maintenance in rooms and public areas and

ensuring adherence to these Making proposal for parties and managing the party decoration along with maintenance of all antique pieces and goods Tracking and keeping everything up to date starting from Restaurants products, services, pricing to special promotional

offers as well as daily VIPs Ensure 100% customer satisfaction by rendering excellent customer service, answering the emails for query and dealing

with enquiry and complains

A C A D E M I C D E T A I L S

Masters in Business Administration in International Business from School of Business & Law, Gloucestershire University, London in 2011

Postgraduate Diploma in Business Administration from School of Business & Law, London in 2011 Postgraduate Diploma in Business Administration from United College, London in 2010 Advance Diploma in Business Administration from London City College of IT & Management, London in 2009 Diploma in Business Administration from St Joseph College of East London, London in 2008 Bachelors in Commerce from V.B.S Purvanchal University, Jaunpur in 2004

T E C H N I C A L S K I L L S

Operating Systems: Windows XP/7/8/10, Mac Software Packages: MS Office, Logos

P E R S O N A L D E T A I L S

Date of Birth: 17th December, 1983 Languages Known: English, Hindi and Punjabi Address: H. No. 5846, 2nd Floor, Street No. 6, Block No. 4, Dev Nagar, Karol Bagh – 110005, New Delhi (Please refer to Annexure for Major Courses)

A N N E X U R E

Organization: Chartered Institute of Environmental Health Year: 2014 Name: Level 2- Health & Safety in the Workplace Organization: Chartered Institute of Environmental Health Year: 2014 Name: Level 2- Food Safety in Catering Organization: Chartered Institute of Environmental Health Year: 2014 Name: Level 2- Healthier Food and Special Diets (Nutrition) Organization: OCN London Region Year: 2014 Name: Creative Writing Organization: OCN London Region Year: 2014 Name: Level 1- Peer Support Skills Organization: OCN London Region Year: 2014 Name: Level 2- Peer Mentoring (QCF) Organization: The City and Guilds of London Institute Year: 2014 Name: Level 1- Basic Construction Skills, Carpentry and Joinery Organization: The City and Guilds of London Institute Year: 2014 Name: Level 1- Basic Construction Skills, Painting & Decorating Organization: The City and Guilds of London Institute Year: 2014 Name: Level 1- Basic Construction Skills, Plumbing Organization: NCFE (UK) Year: 2015 Name: Level 1- Creative Craft using Art and design Level 2- Creative Craft using Art and Design Organization: NCFE (UK) Year: 2015 Name: Level 1- Creative Craft using Textiles Organization: OCR Oxford Cambridge and RSA (Department of Cambridge University) Year: 2015 Name: Level 2- Business Venture Organization: The City and Guilds of London Institute Year: 2015 Name: Level- Sound Engineering and Music Technology Organization: NCFE (UK) Year: 2015 Name: Level 2- Nutrition and Health Organization: NCFE (UK) Year: 2015 Name: Level 1- Radio Production Organization: NCFE (UK) Year: 2015

Name: Level 1- Money Management Organization: Edexcel BTEC (U.K) Year: 2015 Name: Level 1- Graphic Design