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ABERDEEN LYNX SCOTTISH NATIONAL LEAGUE ICE HOCKEY TEAM SPONSORSHIP OPPORTUNITIES 2015/16

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Page 1: ABERDEEN LYNX · Mention during home game announcements. ABERDEEN LYNX SPONSORSHIP OPPORTUNITIES 2015/16. All sponsors are advertised in match programmes, social media and on our

ABERDEEN LYNXSCOTTISH NATIONAL LEAGUE ICE HOCKEY TEAMSPONSORSHIP OPPORTUNITIES 2015/16

Page 2: ABERDEEN LYNX · Mention during home game announcements. ABERDEEN LYNX SPONSORSHIP OPPORTUNITIES 2015/16. All sponsors are advertised in match programmes, social media and on our

Aberdeen Ice Hockey Club was established in 1992 with the opening of the ice arena which is run by Sport Aberdeen, supporting ice sports for Aberdeen City and Shire. The facility has a footfall of circa 2,000 people per week and has a seating capacity of just over 1,100 – a capacity which the Lynx are regularly reaching.

The club has always been focused on junior development and has teams representing the city at all ages including; Scottish National League (SNL), Under 20s, Under 16s, Under 14s and Under 12s, as well as our Learn to Play development programme. The club’s teams have played across the country and beyond, and can boast players that have gone on to play both professionally and for their country.

Aberdeen Lynx are currently offering an exciting range of sponsorship opportunities for 2015/16. Our sponsors fuel our potential, and by taking advantage of the superb sponsorship packages that we offer, you can be involved first-hand in both the current and future achievements that the club is destined for – and also provide your business with the exposure it deserves.

Come and experience the pace, aggression, passion and excitement that this unique sport has to offer in the knowledge that you will be playing a massive part of a team, which not only our loyal fans passionately support each and every week, but is also actively building for the future of the sport in the city.

Martin Hill, ChairpersonAberdeen Ice Hockey Club

Aberdeen Lynx is Aberdeen’s premier ice hockey team playing in the Scottish National League. The

team trains and plays out of Aberdeen’s Linx Ice Arena, set in a stunning location on the Beach

Promenade within the city.

INTRODUCTION

ABERDEEN LYNX

SPONSORSHIP OPPORTUNITIES

2015/16

Page 3: ABERDEEN LYNX · Mention during home game announcements. ABERDEEN LYNX SPONSORSHIP OPPORTUNITIES 2015/16. All sponsors are advertised in match programmes, social media and on our

What will sponsorship bring to my business?

Involvement in the fastest growing indoor spectator sports experience in Scotland, which is family friendly and boasts a largely ABC1 support profile plus a near 50/50 male to female ratio.

Highly visible and cost-effective exposure to crowds second only to Aberdeen Football Club within Aberdeen City and Shire – capacity of 1,100 spectators per game.

Exposure in print and digital media, on radio and via social media without extra costs – the club currently boasts over 3,500 likes on Facebook and over 1,000 followers on Twitter. Develop brand loyalty and increase footfall by offering services or small discounts to ticket holders.

Networking with associated corporate and business partners.

Opportunity to promote business, brands, products and services in conjunction with Aberdeen Lynx.

Entertain and incentivise staff and clients through invitations to matches.

Page 4: ABERDEEN LYNX · Mention during home game announcements. ABERDEEN LYNX SPONSORSHIP OPPORTUNITIES 2015/16. All sponsors are advertised in match programmes, social media and on our

Primary Team Sponsor£15,000

Company logo on jersey – front and back.

Company name mentioned during games.

One rink board advertisement for one year.

VIP tickets for all home games.

Mentions in radio pre-match advertising and post-match sports news.

Mentions in press coverage of all match results and game reports.

Secondary Team Sponsor£7,500 – £10,000

Company logo on shirt / shorts / socks:

› Chest (left or right) or front base of shirt› On leg of shorts› On socks.

VIP tickets for all home games.

Shirt Sponsors£1,500 – £5,000

Company logo on:

› Chest (left or right) £5,000› Front base £3,500› Shoulders / rear base £2,000› Arms £1,500.

Shorts Sponsor£2,500

Company logo on shorts.

Socks Sponsor£2,500

Company logo on socks.

Helmet Sponsor£2,500

Company logo on helmets.

All kit sponsors are visible during games and in photography as well as advertised in match programmes, social media and on our website.

Page 5: ABERDEEN LYNX · Mention during home game announcements. ABERDEEN LYNX SPONSORSHIP OPPORTUNITIES 2015/16. All sponsors are advertised in match programmes, social media and on our

SNL Team Tracksuits£1,000 + Cost

SNL + Junior Team Tracksuits£3,500 + Cost

Highly visible advertising on rear of tracksuit tops at both home and away matches.

Advertising in match programmes, social media and on website.

Match Sponsorship£550 per match

Complimentary access for up to 20 people in the bar and stand seating areas (for under 18s).

One alcoholic drink, unlimited soft drinks and food provided during the game.

Meet the team, coaches and management after the game.

Individual Player£600 per Season

Two season tickets.

Player’s signed shirt at the end of the season.

Company name and logo in programme.

Mention during roster call before match.

The main benefits of sponsoring a player is that it alleviates the running costs of the senior team. The less the club have to subsidise the senior team the more the club can invest in junior development, from supplying equipment to reducing the cost of transport to games that are played all over the country.

Programme Advertising£250 – £1,000 per Season

› Whole page – £1000› ½ page – £500› ¼ page – £250

Contact us for special rates for sole traders.

ABERDEEN LYNX

SPONSORSHIP OPPORTUNITIES

2015/16

Page 6: ABERDEEN LYNX · Mention during home game announcements. ABERDEEN LYNX SPONSORSHIP OPPORTUNITIES 2015/16. All sponsors are advertised in match programmes, social media and on our

Chuck-a-Puck or50/50 Draw£1,000 per Season

Advertising on 50/50 stand and printed tickets for the season.

Company logo on pucks for the season.

Mention during announcement of winners.

Merchandise£750 + Cost

We offer companies the opportunity to have their logo on a range of merchandise such as foam claws, clapper sticks and mini sticks. This is a highly visible and dedicated form of marketing which has proved exceedingly popular in the past.

Penalty Box (Home and Away)£1,250 per Bench

Highly visible wall or rink board advertisement for one season per box – above or in front of penalty boxes.

Company mentioned in all penalty announcements.

Team Bench (Home and Away)£750 per Bench

Wall or rink board advertisement for one season per bench.

Rink Board£1,500

Wall or rink board advertisement 24/7, 365 days per year.

Visible during games and in photography.

Goal Pipe Advertising£1,000

Company logo on the goal pipes.

Visible during games and in photography.

Ice Resurfacing Machine£2,350

Highly visible company logo on the tanks – seen multiple times per game.

Team Buses£5,000

Advertising on the side of team buses.

Mention during home game announcements.

ABERDEEN LYNX

SPONSORSHIP OPPORTUNITIES

2015/16

Page 7: ABERDEEN LYNX · Mention during home game announcements. ABERDEEN LYNX SPONSORSHIP OPPORTUNITIES 2015/16. All sponsors are advertised in match programmes, social media and on our

All sponsors are advertised in match programmes, social media and on our website.

All prices in this pack are list prices and subject to discount if creating a tailored sponsorship package for your business.

To build a unique package suited to your business needs and budget and partner with one of Aberdeen’s fastest growing and dynamic sports clubs, contact us today.

We look forward to working with you!

Page 8: ABERDEEN LYNX · Mention during home game announcements. ABERDEEN LYNX SPONSORSHIP OPPORTUNITIES 2015/16. All sponsors are advertised in match programmes, social media and on our

Aberdeen Lynx | c/o Linx Ice Arena | Beach Promenade | Aberdeen | AB24 5NR

E [email protected] T 07925 389919 / 07543 634744 W www.aberdeenlynx.com

Aberdeen Lynx Ice Hockey Team @Aberdeen_Lynx

Photography © Ferguson Photography, Aberdeen