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    A Presentation on ABC andValue Analysis

    By:

    Neha Kumari (7)

    Sr. Smita Parmar

    (18)

    Sarita Kumari (12)

    Samar Vivek Tigga

    (54)

    Roushan Kumar (53)

    Soni Tiru (19)

    Faculty AdvisorProf. Mehul Chauhan

    Group - 7

    PGDM Semester II

    Xavier Institute of Management

    Jabalpur 5/21/2013 1Xavier Institute Of management

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    ABC Analysis

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    Introduction

    ABC Analysis is a basic analytical materials management tool.ABC Analysis may be applied to any branch of management

    with ease and success. It calls the top management to place its

    efforts where the results will be the greatest. The ABC Analysis

    goes by its name. it always controls the best, then better and

    lastly the good. Its genesis lies in the characteristic distributionof anything which can be measured in monetary terms. Its

    importance lies in the determination of priority which enables

    the management to exercise control over the subjects according

    to the priority fixed for the purpose.

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    Cont.

    In materials management as a tool ABC Analysis hasgained considerable importance and can be applied to

    almost all the areas in the department needing selective

    control.

    ABC stands for activity-based costing. In inventory orstock management, it's a method of stock control. It's

    basic assumption is that not all stock is equally valuable,

    therefore doesn't need the same kind of attention.

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    ABC ANALYSIS

    One of the widely used technique for inventory control is

    ABC(always better control) analysis.

    It is an approach to inventory control that classes inventory by

    its usage value.

    Example: In Product Cost Controlling(CO-PC), you can use

    ABC analysis to obtain an overview of the production orders

    in a plant that incur the highest actual costs.

    Example: the best customers who yield highest revenue are

    given the 'A' rating, are usually serviced by the sales manager,

    and receive most attention. 'B' and 'C' customers warrant

    progressively less attention and are In accounting, 55/21/2013 Xavier Institute Of management

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    Cont..

    inventory items based on a user-specifiedvaluation criterion. "ABC" refers to the rankings

    you assign your items as a result of this analysis,

    where "A" items are ranked higher than "B"

    items, and so on.

    Generally, a relatively small proportion of the

    total range of items contained in an inventory

    will account for a large proportion of the totalusage value.

    This phenomenon is known as the Pareto law.

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    A general law found to operate in many situations that indicates

    that 20 percent of something causes 80 per cent of something

    else, often used in inventory management (20 per cent of

    products produce 80 per cent of sales value).

    Extending Paretos principle to inventory, it is always possible

    and necessary to separate vitalfew from trivialmany of the

    stock items for their effective controls.

    ABC classification is done as follows:

    Class A items are those 20 per cent or so of high-usage value

    items which account foraround 80 per cent of the total usage

    value.

    Class Bitems are those of medium-usage value, usually the next

    30 per cent of items which often account for around 10 per cent

    of the total usage value.

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    8

    CATEGORY % OF ITEMS %OF ANNUAL

    CONSUMPTION VALUE

    A 10-20 70-80

    B 20-30 10-25

    C 60-70 5-15

    Class C items are those low-usage value items which,

    although comprising around 50 percent of the total types of

    items stocked, probably account for only around 10 per cent of

    the total usage value of the operation

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    Advantages of ABC Analysis

    1. Helps to concentrate all efforts.

    2. Produces rewarding results.

    3. A category items Careful attention is paid at every

    step.

    4. C category may be dispensed with in the record-keeping system as well.

    5. Most effective method that helpful in many ways

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    List each item carried in an inventory by number.

    Calculate the annual volume of usage and per unit cost of each

    item.

    Multiply each items annual volume of usage with its per unit

    cost.

    (annual volume of usage ) x (Its Cost per unit)

    Compute each items % of total inventory in terms of annual

    usage(Rs).

    DEVELOPING AN ABC ANALYSIS

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    Cont..

    Select the top 20 per cent of all items which havehighest rupee % and classify as class A items.

    Select the next 30 per cent of all items which have next

    highest % and classify as class B items.

    The next 50 per cent of all items with lowest rupee %

    are classified into class C items

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    Inventory

    costs

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    A items B items C items

    High consumption value Moderate value Low consumption value

    Very strict control Moderate control Low control

    No safety stock Low safety stock High safety stock

    Frequent ordering Once in 3 weeks Bulk ordering once in 6

    months

    Rigorous value analysis Moderate value analysis Minimum value analysis

    Accurate forecast in

    materials planning

    Estimate based on past

    data on present plans

    Rough estimates for

    planning

    Weekly control

    statements

    Monthly control reports Quarterly control reports

    Maximum efforts to

    reduce lead time

    Moderate efforts Minimum clerical efforts

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    LimitationsABC analysis of inventory control suffers with certain

    limitations:

    Proper standardization and codification is required for

    effectively carrying out ABC analysis.

    A periodic review and updating the inventory position is a

    constant headache of a materials manager who if solely

    depends of ABC Analysis for inventory control.

    Sometimes C items become more important than even A

    items requiring more, rather constant, attention.

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    In such a situation the whole approach may get revised

    defeating the very purpose of ABC Analysis which is

    primarily based on monetary value of the item under

    analysis ignoring other important factors.

    The base of ABC Analysis is grading of the items The

    gradation of items is obviously done on the basis of V.

    (Vital) E. (Essential) and D. (Desirable) but sometimes even

    items of negligible monetary value may be vital (V) or

    essential.

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    Value Engineering Or Value

    Analysis

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    VALUE AND VALUE ANALYSIS

    Value is itself is some what difficult to define. It meansdifferent things to different people. Also, it is often

    confused with the cost and price of a product or service.

    Value is the least cost that can accomplish reliably a

    function or a service. This implies that in achieving

    reduced cost, the quality and performance of the item are

    maintained. It follows, therefore, that value analysis is atechnique which builds Value into an item.

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    Introduction

    Value Analysis aims at a systematicidentification and elimination of unnecessary

    costs resulting in the increased use of

    alternatives, less expensive material, cheaper

    designs, less costly methods of manufacturing

    etc. to provide the same performance, quality

    and efficiency and in a decrease of overall unit

    costs and consequently greater profits.

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    Contd..

    Value Analysis is a cost reduction technique and perhapsthe most potent of all such techniques.

    Value Analysis (VA) is also known as Value Engineering

    (VE), Value Assurance and Value Management (VM).

    It is an approach for improvement in the performance of

    products, systems and reduction of costs without affecting

    the function.

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    Contd..

    VALUE ANALYSIS is a systematic approach to segregatethe different parts of the VALUE, and eliminate by

    gradual process those parts of UNNECESSARY COSTS,

    which, neither.

    a) increase the function,nor

    b) provide esteem or ego satisfaction

    nor

    c) enable the resaleability

    nor

    d) provide sentimental attachment or urge to possess.

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    Definition

    Value Analysis is the organised and systematic study ofevery element of cost in a part, material or service to

    make certain it fulfills its function at the lowest possible

    cost; it employs techniques which identify the functions

    the user wants from a product or service; it establishes by

    comparison the appropriate cost for each function; then it

    causes the required knowledge, creativity and initiative to

    be used to provide each function for the lowest cost.

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    History..

    During the second world war, one of the most serious

    problems faced by companies engaged in the war effort wasthe shortage of materials. This led to experimenting with

    substitutes, quite often in very unorthodox ways. In many

    cases. The experiments clicked and surprisingly there were a

    large number of instances where the substitutes were much

    cheaper and functioned more efficiently than the original

    material.

    After the war, Harry Erlicher, the vice president of

    purchasing, general electric co. (U.S.A.) felt that this

    problem of finding out substitute could be done in a more

    scientific way and as a deliberate approach, rather than by an

    ad-hoc crisis approach.

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    Cont.

    He entrusted this job to a team of engineers headed by

    Lawrence mile

    In fact it was miles who coined the term value analysis and

    its synonym, value engineering. This team under his

    stewardship pioneered this technique and perfected it and,it is said, saved their company 200 million over a period of

    17 years. In America, the technique is very widely used and

    is given a great deal of importance.

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    Cont..

    L.D. Miles, the father of this concept, wrote in 1961, abook, Techniques of Value Analysis and Engineering. Navy

    Bureau of ships was the first organisation to use VA in 1954.

    Society for American Value Engineers (SAVE) was

    established in1959.

    In India, now we have Indian Value Engineering Society

    (INVEST) to create awareness of this approach and to

    propagate this concept.

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    APPLICATION OF VALUE

    ANALYSIS

    Value analysis can be applied universally, i.e., to everything

    materials, methods, processes, services, etc., where it is

    intended to bring about economics.

    One should naturally start with items where the maximum

    annual saving can be achieved. This immediately suggests that

    items whose total annual consumption in Rupees is high should

    receive top priorities in the application of Value Analysis. In the

    same manner, scarce materials, imported materials, or thosedifficult to obtain should also receive the attention of the value

    analyst.

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    Bearing this in mind, Value Analysis can be systematically

    applied to categories of items, such as those listed below in

    order to bring about substantial cost reduction :

    1. Capital goods plant, equipment, machinery, tools and

    appliances;

    2. Raw and semi-processed material, including fuel;

    3. Sub-contracted parts, components, sub-assemblies, etc;

    4. Purchased parts, components, sub-assemblies, etc.,

    5. Maintenance, repairs, and operational items;

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    6. Finishing items such as paints, oils, varnishes, etc.

    7. Packing materials and packaging;

    8. Printing and Stationery items;

    9. Miscellaneous items of regular consumptions;

    10. Power, water supply, compressed air, steam and otherutilities(services) and

    11. Materials handling and transportation costs.

    As mentioned earlier, items where the saving can be substantialshould obviously be taken up first. Also, items which are imported, ordifficult to obtain, and monopoly items, should receive high priority.

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    However, even if no economy can be effected immediately by

    Value Analysis on any particular item, then usefulness of the

    technique should not be forgotten altogether. The item should

    be taken up again for value analysis after six months or a year.

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    VAVE is a generic name given to

    this technique of VALUE

    ANALYSIS and VALUEENGINEERING.

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    The seven classes of value

    propounded by Artistotle are1. Economic Value.

    2. Political Value.

    3. Social Value.

    4. Aesthetic Value.

    5. Ethical Value.

    6. Religious Value.

    7. Judicial Value.

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    The following table shows acomparative analysis and

    applicability of these different

    classes

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    V l Cl T f A ti E l ti d C VAVE b

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    Value Class Type of Actions

    Examples

    Explanation and

    Analysis

    Can VAVE be

    Applied

    Economic A product or

    service bought ata given price

    Within a given

    framework andconditions

    alternative

    products or

    services

    can be found so

    as to

    serve the

    required

    function at a

    much lesser cost

    YES

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    Value Class Type of Actions Explanation and Can VAVE be

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    a ue C ass ype o ct o s

    Examples

    p a at o a d

    Analysis

    Ca be

    applied

    Political People are

    normallywedded to a

    particular

    philosophy

    thereby have a

    certain political

    following and wayof thinking

    People have been

    to be changingtheir alliances and

    philosophies so

    as

    to join others in

    some cases even

    with a diagonallyopposite view

    point, just to gain

    power.

    Subjectivity is

    involved to alarge extent

    and exact

    VALUE

    cannot be

    ascertained.

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    Value Class Type of Actions

    Examples

    Explanation and

    Analysis

    Can VAVE be

    applied

    Social Spending a

    certain

    amount to attend

    own brothers

    marriage (which

    is a

    major social

    function)

    If one is close by,

    he might take

    leave from work

    and join the

    occasion with

    family. If the

    distance is far

    (butwithin the

    country) he

    decides to join

    the

    occasion along

    because of travelcost and other

    expenses

    High

    subjectivity is

    involved and

    the VALUE of

    not joining the

    function

    cannot be

    evaluated.

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    Value Class Type of Actions

    Examples

    Explanation and

    Analysis

    Can VAVE be

    Applied

    AESTHETIC Hobbies of

    individuals are

    involved. A

    Picasso

    painting is

    purchased

    at astronomical

    Price one,

    whereas a

    diamond studded

    gold ring is

    bought by the

    other

    For the other

    person the

    painting may not

    be worth that

    amount and he

    feels that the

    decision was

    foolish.

    Value cannot

    be judged as

    the functional

    requirement

    cannot be

    qualified in

    general. The

    individual has

    spent his

    money and

    that is his lookout

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    Value Class Type of Action

    examples

    Explanation and

    Analysis

    Can VAVE be

    Applied

    Ethical Secret

    information

    not to be

    revealed

    An employee of

    one organization

    should not work

    simultaneouslyfor competitor,

    etc.

    It has been

    observed

    that there is a

    class of

    patriots who can

    lay their life for

    the nation ,but at

    the same timethere are others

    who pass on

    secret security

    information to

    other countries ,

    etc,

    Highly

    subjective

    criteria hence

    VALUE of

    ethics cannot

    be judged.

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    Value Class Type of Actions

    Examples

    Explanation

    and

    Analysis

    Can VAVE be

    Applied

    Religious Communalism

    and values

    prevailing, A

    person following

    a particular

    religion forces

    other to convert

    to his own

    religion but he

    does not want to

    change his ownreligious

    For gains some

    people change

    over to a

    particular religion

    (both for cash &

    kind in return). It

    is easy to convert

    some but a bit

    difficult to convert

    some other.

    Purely based

    On individuals

    own look and

    his own value

    system.

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    Value Class Type of Actions

    examples

    Explanation and

    Analysis

    Can VAVE be

    Applied

    Judicial Judges lay a

    certain penalty forgiven crime like

    Rs. 50,000/- or

    three months R.I.

    For the same

    type of cases thepenalty amount

    and the

    equivalent R.I.

    period changes.

    The same person

    committing thesame crime a

    second

    time will have a

    more severe

    punishment.

    For case to se

    the details aredifferent and

    hence no fixed

    amount

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    From the above table, it can be clearly seen that Value

    Analysis effort can be very effectively made when it

    concerns the Economic Value. In other cases it should beleft to the individuals, who are the best judges in their

    own cases. The only scope in these cases is that when it

    concerns an organization's need, a better approach would

    be that a team of experts decide about the VALUE ofthese decisions, wherever possible, so that the

    subjectivity can be reduced, if not completely

    eliminated.

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    Why Use Value Analysis

    In reality, a complex number of reasons exists thatnecessitate the structured approach of value analysis as a

    means of logical cost reduction.

    These reasons can be divided into two key sources:

    1. those that lie within the business and

    2. those that are stimulated by the market for the product

    or service.

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    Within the business: Design

    related issues The major reasons why VA exercises are conducted actually

    originate from the design process itself and the lack of

    control systems concerning reviews of product performance

    once the product has entered the production stage.

    The VA process is also a means of learning from past

    mistakes and constantly refining the ability to create right

    first time designs in less time for the business which is a

    source of competitive advantage.

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    Market induced Reasons

    There are many modern competitive trends and pressuresthat make the VA approach a valuable activity within

    any business. These pressures include:

    I. Pricing PracticeII. The Advent of E-Commerce

    III. Reducing Complexity

    IV. New Technology and Materials

    V. Environmentalism

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    T f V l

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    Types of Value1. Use Value: Properties which accomplish a use, a work or a

    service.

    2. Esteem Value: Properties which make the ownership of the

    object very desirable.

    3. Cost Value: Properties which are the sum of the labour,

    materials, overheads and other costs required to produce that

    object.

    4. Exchange Value: Properties that make the object possible of

    being trades for other items.

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    Types of function

    It is the use value of a product- its functional utility.

    Functions can be of two types:

    a) Basic functions

    b) Secondary functions

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    Value Engineering Job Plan

    Value analysis (VA) process is also called VA job plan. Mudge proposes the job plan in the following seven steps:

    1) General Phase

    2) Information Phase

    3) Function Phase

    4) Creation Phase

    5) Evaluation Phase

    6) Investigation Phase

    7) Recommendation Phase

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    General Phase It is the most demanding phase of VA Job plan. Some typical

    beliefs, habits and attitudes are given below:-

    - it will set a nasty precedent

    - it wont work

    - cost too much

    - The Public wont touch it

    - It is impracticable

    - The Production Dept. will have none of this

    - Why change it-it works- There is no other source of supply

    - That is not our responsibility

    - Its company policy

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    Information Phase

    Here project is studied in detail and all important facts aregathered and considered.

    In this phase, facts which are in the form of technical

    specification or environmental specification are considered.

    Also, the engineering drawings, production sample,production data are all kept in mind.

    The cost data and work specifications are secured.

    Consumer preference are jotted down.

    Development and testing are studied.

    Quantities and scraps are taken into account.

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    Function Phase Here the product is defined in terms of its function, in terms of

    its performance expectation.

    These functions are co-related with costs and their worth.

    Product Function

    Tea Cup Hold Tea (liquid)

    Light Bulb Emit Light

    Gas Lighter Provide Ignition

    Mirror Reflect Light

    Brake Arrest motion

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    Evaluation Phase

    Creative ideas generated during the above phase arescreened for their feasibility, cost effectiveness and

    practicability at this stage.

    For this purpose, ideas are further refined or combinedtogether.

    Cost of all ideas and savings resulting from their

    implementations are studied.

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    Investigation Phase

    It is a virtual extension of the previous phase.

    Ideas accepted are here converted into acceptable and

    workable solutions to perform the desired functions at the

    least cost.

    It may be necessary to standardize, to consult vendors and

    specialists ,and to use specialty products, processes and

    procedures.

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    Recommendation Phase It is the ultimate phase of VA.

    Finally selected alternative here in presented for

    implementation on acceptance.

    Acceptance is the key to success of VA.

    Sometimes acceptance is the result of presentation or

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    Functional Requirement

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    Functional RequirementEstablishment The nerve center of Value Engineering approach is the

    understanding of the FUNCTION of an item, Product or

    Service.

    Functional Analysis-

    -An item is purchased only because it performs some

    specific function. A customer need, to be fulfilled by

    performance of functions is initially established. This may

    come from the customers awareness or a need or the

    development of a need in the customer by industry.

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    Cont

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    Cont Thus, in every case, a product or operation will include

    Primary (Basic Function) and Secondary Functions. As

    related to Value Engineering, functions are described withonly two words, a VERB form and a Noun form e.g. Provide

    Light, Cut Paper, Provide Energy etc.

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    Organisatonal Aspect Of Value Analysis

    Value analysis requires support from the top management,and it needs team work. The value analysis function can be

    organized as per the needs of the organisation, its size,

    operation ,product line etc. It can be administered by staff

    at the corporate office or it may be run on decentralized

    basis or a balanced combination of both.

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    Cont..

    This is effective when manufacturing units are set up onproduct basis and are autonomous cost and profit centers.

    Value analysis also has some restr ictions too..

    Its endorsement at top level leads to acceptance at lower

    level.

    It is also affected by the management level to which it

    reports.

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    Benefit From The Value

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    Benefit From The ValueAnalysis

    There are several direct and indirect benefits which canaccrue from the introduction and practices of valueanalysis:

    A reduction in cost of existing product or systems.

    Prevention of unnecessary cost in new products or system.

    The introduction of value analysis leads to overall costconsciousness and a general attitude change towards cost

    Products value get improved and quest for new materialand processes get encouraged

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    Cont.

    System relating to cost and estimating usually benefitfrom reorganisation necessitated by the wider use of cost

    information.

    A greater profit can accrue by a greater return ofinvestment.

    It is very important tool in contrasts and it is good to

    have a value engineering Clause to encourage acontractor to reduce the cost.

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    CONCLUSION

    Value analysis is a technique with immense possibilities,and systematically employed, it can achieve great

    economies and increased efficiency. Although good

    results have been obtained in several individual cases in

    some industries, only a large scale and systematic

    application of this technique in all industries, and in

    defence production, can result in substantial economies

    on a national scale.

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    Cont.

    This valuable technique, if systematically employed,promises rich dividends,and, among other things,

    enables greater use of indigenous raw materials and

    equipment by import substitution. It is, therefore, of

    special significance to a developing country like India

    which has adopted a programme of rapid

    industrialization in the face of paucity of foreign

    exchange and other handicaps.

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    Cases..

    A manufacturer of domestic water heaters conducted a VAanalysis. It found that the customer derived value from the

    cost efficiency and reliability of the product. In addition,

    the company found that the largest source of failures

    resulted from internal moving parts that failed frequently.

    The VA exercise resulted in a decrease in these moving

    parts (valves etc.) and a replacement of other problem items

    with more cost-effective alternatives. The reliability of the

    product has resulted in no complaints from customers and a

    reduction of moving parts to only three parts.

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    Cont.. A lighting company has achieved savings of 6 times the

    costs of its value analysis exercises. One product has

    achieved a 250% increase in sales over its predecessor.

    Now the company has trained over 15% of its workforce in

    VA techniques.

    Toy Company redesigned a model product, as a result of a

    VA exercise, and reduced the many different metal

    fasteners with just one type creating a saving for thecompany and the supplier.

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    Reference

    S.A. Chunawalla, D.R Patel (2005), Production andOperation management, Himalaya Publication,

    Mumbai.

    http://www.productivity.in/knowledgebase/Value%20An

    alysis/g.%20Value%20analysis%20and%20Value%20engineering.pdf

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