Aamplify.co.nz   Apr-­‐30-­‐13  

1  

FIRST: IS YOUR SITE RESPONSIVE TO ALL THE DEVICES YOUR CUSTOMERS USE? CONNECT

with audience

ENGAGE with them

INFLUENCE their friends

INTEGRATE into the purchase

experience

SOCIAL STRATEGY

Measurable  

Return  On  Investment  

Direct  Response  

Always  On  

Branding  •  Branding

–  Fan / follower acquisition, contests & giveaways appropriate, start w/ advocates

•  Always On –  Ongoing lightweight engagement with fans –  Amplification of fan engagement to friends –  Storytelling vs. random posts

•  Direct Response –  Specific and timed offers –  Facebook exclusive deals, group discounts,

auctions, integrated media promotions

Direct  Response:  Always-­‐on:  

Brand  Events:  

SPEED UP YOUR SALES FUNNEL

Demand  GeneraDon  

Lead  GeneraDon  

E-­‐commerce  

Repeat  Referral  RetenDon  

Aamplify.co.nz   Apr-­‐30-­‐13  

2  

Your  Friends  Your  Interests  

Friends’  Interests  

RELEVANT INDIVIDUAL IMAGERY CAN DEEPEN THE CONNECTION WITH YOUR BRAND

IN YOUR BUSINESS…

HOW CAN CONNECTIONS BETWEEN CUSTOMERS

MAKE YOUR PRODUCT BETTER THAN YOUR COMPETITION

OFFLINE PURCHASE & MEASUREMENT

THEN NOW