aama 81st annual conference keynote … · aama 81st annual conference 22 22 keynote speakers:...

AAMA 81ST ANNUAL CONFERENCE

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KEYNOTE SPEAKERS: CHRIS “ELROY” STRICKLIN

Tuesday, February 20, 2018 11:30 a.m.—12:30 p.m.

Workshop on Wednesday, February 21

“Plan, Brief, Execute, Debrief = Win”

Presentation Overview

In this rapidly changing world where quick response to change is imperative for survival, a simple, scalable process that accelerates learning and performance is invaluable. Explore the Afterburner, Inc., Flawless Execution® Cycle, an endlessly repeatable process that is easy to learn and implement, and is adaptable to any level within any organization. The Flawless Execution Cycle provides the tools and techniques necessary to develop the teamwork, communication, accountability, and core leadership values so critical to high-performing teams.

Speaker Background

Chris “Elroy” Stricklin is a combat-proven Air Force Leader. His unique range of experience combines service as a USAF Thunderbird, multiple N.A.T.O. assignments, White House and DARPA fellowships, and command-experience in the United States Air Force. He brings rich experience in leading, management, negotiations, continuous improvement and positive change as a corporate keynote speaker. In addition, Stricklin’s military tenure includes Pentagon-level management of critical Air Force resources valued at $840B, Stricklin is also a Certified

Manager with degrees in Economics, Financial Planning, Strategic Studies and Operational Art and Science. Throughout his Air Force career, he has flown combat sorties over both Iraq and Afghanistan and logged more than 50 Ground-Combat convoys throughout Afghanistan. During his time working for N.A.T.O., he lead the effort to defend against terrorism and served as lead American negotiator for a hijacked Turkish Airliner (Flight 1476) which ended safely with the hijacker apologizing to the passengers as he deplaned. Elroy’s inspiration for writing began with the publication of his first work: Stories Around the Table: Laughter, Wisdom, and Strength in Military Life.


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SPEAKER Wednesday, February 21, 2018

1:30 p.m. - 2:30 p.m.

CRISTIAN BARCAN: “Vinyl Institute Update”

Presentation Overview The Vinyl Institute (VI) represents manufacturers of vinyl resins/compounds, vinyl additives, modifiers and packaging materials and advocates the industry value in responsible manufacture, life cycle management and value to society.

Cristian Barcan will present updates on new and ongoing VI initiatives and how AAMA members can be involved.

Speaker Background

Cristian Barcan joined The Vinyl Institute (VI) in 2015 as the VP of Sustainability and Industry Affairs. Cristian brings with him two decades of experience in the chemical industry, with proven success in developing sustainability related business models for a wide range of products.

Prior to VI, he served as Vice President of Business Development at UL's Information and Insights division (UL).

Cristian also spent 18 years with BASF in a number of senior level positions, most recently as Head of Applied Sustainability for BASF Nutrition and Health North America, South America and Asia Pacific. During that time, he developed a service package that helps consumer brands create and market more sustainable goods. Cristian introduced BASF as a core member of The Sustainability Consortium (TSC) and continues to engage with TSC on behalf of VI. He is also a speaker and panel participant at a number of global events including Sustainable Brands.

In his current role at The Vinyl Institute, Cristian Barcan is responsible for leading the organization’s overall campaign to advance the vinyl industry's sustainability commitment and progress, and build positive relationships with key influencers.

Cristian serves also as the Executive Director of the Vinyl Business & Sustainability Council. The Vinyl Business & Sustainability Council (VBSC) is the subject matter leader on sustainability issues and related technical, communications, and advocacy activities pertaining to the vinyl industry in North America.


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SPEAKER Tuesday, February 20, 2018

10:30 a.m. - 11:30 a.m.

JOE HETZEL: “Pedestrian Doors & Vehicular Access Doors:

Similarities & Differences”

*will be repeated on Wednesday*


• Safety - Entrapment protection; Components under tension;

Human impact

• Wind - Design pressures; Wind load and windborne debris testing

• Energy - R-value and U-factor requirements in codes; U-factor

determination; the NFRC Experience

• Fire - Material compliance; assembly compliance

Speaker Background

Joe Hetzel is the first and only Technical Director in the history of

the Door & Access Systems Manufacturers Association, beginning

his position with the association shortly after its founding in 1996.

Since that time, Joe has helped coordinate technical efforts within

DASMA's Door, Door Operator, and Gate Operator Manufacturer

Divisions. The technical efforts have encompassed model code

development, state and local code adoptions, industry research,

standards development both within and outside DASMA, and over

100 published technical data sheets, while promoting the DASMA

mission to his many contacts throughout the country. Joe holds a

bachelor's degree in civil engineering from Cleveland State Univer-

sity, and is a registered professional engineer with 17 years of design experience pri-

or to his position with DASMA.


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11:30 a.m. - 12:30 p.m.

DR. FIONA SOLOMON: “Sustainability Standards & Certification in Raw

Materials Supply Chains”


Sustainability programs have been developing strongly over the last 20 years in a range of sectors. Their initial focus was the production of agricultural consumer-facing products and have increasingly moved into areas such as minerals and metals, supply chain due diligence, and B2B initiatives for a range of sustainability challenges. During the 1 hour session, it is proposed to cover:

• The role sustainability standards are playing in impacting sourcing and production across a range of natural resources sectors

• The business case for sustainability certification programs in general

• The relationship between performance standards and traceability/chain of custody standards

• The role of data and assurance in innovative sustainability certification programs

• The emergence of sustainability standards in precious and industrial metals

• Case study of the Aluminium Stewardship Initiative – breaking new ground on issues such as primary and recycled production and material stewardship

• Going ‘beyond aluminium’ – the role of harmonisation across programs and future consideration of expansion of ASI’s scope

• Applying circular resource thinking in manufacturing supply chains and how programs like ASI can create shared platforms for engagement and implementation

Speaker Background

Fiona is the Chief Executive Officer of the Aluminium Stewardship Initiative (ASI), which she joined in March 2015 with the responsibility for leading the development and implementation of ASI. Her career has specialised in building new and innovative initiatives in mineral supply chains over more than twenty years. She was previously Director – Standards Development at the Responsible Jewellery Council from 2007 to 2015, where she developed a certification program for gold, diamonds and platinum group metals which has been adopted by more than 1000 companies across the supply chain from mine to retail. She has served as a Board Member of the ISEAL Alliance and a

founding member of the OECD’s Multi-Stakeholder Steering Group for responsible mineral supply chains. From 1997, Fiona worked for ten years at Australia’s CSIRO, leading research into mining and sustainability, and was also seconded to WWF to manage a multi-stakeholder project on the feasibility of mine-site certification. She has a Bachelors degree (Hons 1) in mechanical engineering and a PhD in philosophy of technology, both from the University of Queensland.


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WORKSHOP Tuesday, February 20, 2018

9:30 a.m. - 10:30 a.m.

MERYL WILLIAMS: “THE WHO, WHAT AND WHY OF TWITTER:

BETTER ENGAGE EXISTING AND POTENTIAL CUSTOMERS”

*will be repeated on Wednesday*


• Who is On Twitter: Engagement Basics

• Where to Find Advanced Search Tools to See What’s Being Said About Your Brand

• When to Engage and When to Ignore: Customer Service Crisis Management

• Why Twitter is Your New Favorite Sales Tool

• How to Use Twitter Lists to Your Advantage

• What Twitter Privacy 101 Means for Your Company

• Bonus: Ways to Get Clients’ Attention

Speaker Background

Meryl Williams is in her fourth year as AAMA’s Communications Coordinator. A large part of her job is maintaining and growing AAMA’s social media presence, including the association’s go-to-resource Twitter account, several channels on LinkedIn, a colorful Instagram account and more. She is always available to AAMA members who have questions about any social media platform.

Meryl is also a freelance writer and has had bylines in publications like Paste Magazine, Apartment Therapy, The Billfold and many others. Prior to AAMA, she worked in Groupon’s editorial department and as a newspaper reporter. She has a journalism degree from Muskingum University. Today, she works from her home in Columbus, OH and plays roller derby under the name “Feral Streep” in her spare time.


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9:30 a.m. - 10:30 a.m.

RICH RINKA: “Specifying Fenestration Products Using

NAFS-11”


This AAMA developed, AIA Accredited program on how to use NAFS-11 to specify appropriate windows and doors for the intended application. This program covers:

• A brief history of window and door standards and how they are referenced in the code

• Using the standard’s nomenclature to specify the type of product you want

• Specifying the performance level for the building’s application

• Key performance attributes covered by the standard

• Special requirements for different product types

• The short form specification

Speaker Background

Rich Rinka is AAMA’s Technical Manager, Standards & Industry Affairs.

The Technical Department is responsible for the oversight of AAMA publications such as NAFS.

aama 81st annual conference keynote … · aama 81st annual conference 22 22 keynote speakers:...

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