a5 marketing calendar 23.11.20...monthly marketing tips: cyber monday st andrew’s day 24 25th 26th...
TRANSCRIPT
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2021
CalendarMarketing
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MON TUES WED THU FRI SAT SUN
2nd 3rd
5th 6th 7th 8th 9th 10th
11th 12th 13th 14th 15th 16th 17th
19th18th 20th 21st 22nd 23rd 24th
25th 26th 27th 28th 29th 30th 31st
4th
2021
01JAN
Did you know, January is the busiest month for new business registrations? There’s something about this month that renews motivation and ignites change. Help new business owners create a professional image with a quality business stationery set!
M O N T H L Y M A R K E T I N G T I P S :
Back to School
New Year’s Day
1st
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MON TUES WED THU FRI SAT SUN
5th 6th 7th
9th
2nd
10th
3rd
11th
4th
12th 13th 14th
15th 16th 17th 18th 19th 20th 21st
8th
1st
Valentine’s Day
2021
02FEB
For many industries, business will start to pick up this month, as customer recover from their Christmas indulgence. Help clients get their 2021 campaigns underway if they haven’t already. Flyers, postcards, and stapled booklets can all be used to create easy direct mail pieces.
M O N T H L Y M A R K E T I N G T I P S :
23rd22nd 24th 25th 26th 27th 28th
Chinese New Year
Pancake Day
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MON TUES WED THU FRI SAT SUN
5th 6th
St David’s Day
St Patrick’s Day
7th
9th
2nd
10th
3rd
11th
4th
12th 13th 14th
15th 16th 17th 18th 19th 20th 21st
23rd22nd 24th
29th 30th
8th
1st
Mother’s Day
2021
03MAR
As winter ends and spring draws closer, we see the fi rst peak in print orders from the sporting community! Ahead of a new season, think about what your clients in sports clubs have bought in previous years. Reach out and see what you can help them out with this year.
M O N T H L Y M A R K E T I N G T I P S :
Holi (Hindu)
31st
25th 26th 27th 28th
Holi (Hindu)
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MON TUES WED THU FRI SAT SUN
2nd 3rd
April Fools Day
4th
6th 7th 8th 9th 10th 11th
12th 13th 14th 15th 16th 17th 18th
20th19th 21st 22nd 23rd
26th 27th 28th 29th
5th
Good Friday
2021
04APR
Things tend to get a little quieter in April so it’s time to buckle down on your outreach eff orts. Be proactive and get in touch with your loyal clients, anticipate their needs and off er solutions. Don’t be shy about chasing client who you’ve issued quotes to either.
M O N T H L Y M A R K E T I N G T I P S :
30th
Easter Sunday
Easter Monday
Start of Ramadam
St George’s Day
24th 25th
1st
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MON TUES WED THU FRI SAT SUN
May Day
May Bank Holiday
2nd
8th 9th
10th 11th 12th 13th 14th 15th 16th
18th17th 19th 20th 21st 22nd 23rd
24th
End of Ramadan
2021
05MAY
Fun fact: Estate Agents spend 22% of yearly print budget in May alone! Make the most of this trend with a targeted campaign towards your clients in the housing market. They’re going to need lots of business cards, letterheads, and Correx signs
M O N T H L Y M A R K E T I N G T I P S :
31st
25th 26th 27th 28th 29th 30th
1st
4th 5th 6th 7th3rd
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MON TUES WED THU FRI SAT SUN
4th 5th
Wimbledon Tennis starts
6th
8th 9th
2nd
10th
3rd
11th 12th 13th
14th 15th 16th 17th 18th 19th 20th
22nd21st 23rd
28th 29th
7th
Father’s Day
2021
06JUN
June signals the start of events season. From trade shows to festivals, the organisers will need a whole host of print. Flags and other signage options will be popular this month, along with posters to advertise the events in question!
M O N T H L Y M A R K E T I N G T I P S :
30th
24th 25th 26th 27th
1st
Pride Month
Euro 2021 starts
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MON TUES WED THU FRI SAT SUN
2nd 3rd
Northern Ireland
Bank Holiday
School Summer Holidays
4th
6th 7th 8th
1st
9th 10th 11th
12th 13th 14th 15th 16th 17th 18th
20th19th 21st 22nd 23rd 24th
26th 27th 29th 30th
5th
Eid al-Adha begins
2021
07JUL
Traditionally, July is a strong month for the food and drink industry – the second strongest month of the year after December actually! The summer heat brings people out for day drinking, cute café lunches, and long nights out. Why not cater to clients from this sector with a targeted campaign?
M O N T H L Y M A R K E T I N G T I P S :
28th 31st
25th
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MON TUES WED THU FRI SAT SUN2021
08AUG
The calm before the storm. August may be quiet but the print industry’s peak is right around the corner. Take some time to plan your approach to peak season so that you’ll be ready for every opportunity.
8th
9th 10th 11th 12th 13th 14th 15th
17th16th 18th 19th 20th 21st 22nd
23rd 24th
30th
1st
31st
25th 26th 27th 28th 29thM O N T H L Y M A R K E T I N G T I P S :
Scotland Bank
Holiday
August Bank
Holiday
3rd 4th 5th 6th 7th2nd
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MON TUES WED THU FRI SAT SUN2021
09SEP
Here we go! September signals a step up in demand for print, from now till the end of the year. Clients in education, sports, tourism, and entertainment all see a peak at this time of year. Make sure you’re the fi rst on their mind with a comprehensive marketing drive.
M O N T H L Y M A R K E T I N G T I P S :
3rd 4th
Autumn Begins
5th
8th 9th
2nd
10th 11th 12th
13th 14th 15th 16th 17th 18th 19th
21st20th 22nd 23rd
27th 28th
Back to School
29th 30th
24th 25th 26th
1st
7th6th
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MON TUES WED THU FRI SAT SUN
2nd 3rd
8th 9th 10th
11th 12th 13th 14th 15th 16th 17th
19th18th 20th 21st 22nd 23rd 24th
25th 26th 27th 28th 29th 30th 31st
2021
10OCT
Things are still busy for print this month and Christmas planning has begun in earnest. Clients in retail will need new, festive print in their stores as soon as Halloween is over. Plus, industries across the board will want marketing materials to promote any seasonal sales.
M O N T H L Y M A R K E T I N G T I P S :
Black History Month
Halloween
World Mental
Health Day
1st
5th 6th 7th4th
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MON TUES WED THU FRI SAT SUN
5th 6th 7th
9th
2nd
10th
3rd
11th
4th
12th 13th 14th
15th 16th 17th 18th 19th 20th 21st
23rd22nd
29th
8th
1st
Bonfi re Night
Remembrance Day
Remembrance Sunday
Black Friday
2021
11NOV
One month closer to Christmas and sales still need to be promote. Plus, the general public will be getting ready by now. Greetings cards are the product of the month along with other seasonal items, like wrapping paper and gift tags. Don’t forget calendars and diaries too as people look beyond Christmas, to New Year!
M O N T H L Y M A R K E T I N G T I P S :
Cyber Monday
St Andrew’s Day
27th 28th25th 26th24th
30th
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MON TUES WED THU FRI SAT SUN2021
12DEC
Keep up your outreach eff orts this month for one last push. There will be people out there still who need personalised Christmas print. Take the time to refl ect on your year, too. What are your goals for next year and how are you going to make sure you hit them?
M O N T H L Y M A R K E T I N G T I P S :
3rd 4th 5th
8th 9th
2nd
10th 11th 12th
13th 14th 15th 16th 17th 18th 19th
21st20th 22nd 23rd
27th 28th
Christmas Jumper
Day
29th 30th
24th 25th 26th
Christmas Day
New Year’s Eve
Boxing Day
31st
1st
7th6th