B Y J O S H , K A R L A N D C A R L

A2 FOCUS GROUP!!!

Hello! We are Carl, Josh and Karl. We are currently A2 students and would like to ask you all some questions that will help with our current project.

To complete our A2 media course we will be making a music video for a folk rock band called the Oh Hellos. Our video is aimed at young people and adults, so we would like to ask you questions in order to understand your expectations and interests, helping us make the best video we can.

Thank you for your time and co-operation.

What is your favourite genre?

Why do you like this genre?

What tends to happen in the music videos?

What genre do you dislike and what is it that makes you dislike it?

What do you like?

What genres are these photos showing?

What genres are these photos showing?

What genres are these photos showing?

Folk genre music video

Hopeless wanderer by Mumford and Sons.

www.youtube.com/watch?v=rId6PKlDXeU

“The Oh Hellos are Maggie and Tyler Heath, intentionally-independent self-produced music-making siblings hailing from the ...great state of Texas. Their influences range from Los Campesinos! and The Lumineers to Sufjan Stevens and The Middle East, bending and blending styles and genres into a unique mixture of eclectic folk rock.”

The band began their journey in 2011, when Tyler’s sister, Maggie, joined him releasing an independently produced self-titled EP. The success received from their release gave the band an identity in the Texas music scene leading to a season of touring that continued their success.On the 30th October 2012 the duo released a full album, a collection of 11 songs called “Through the deep, dark valley”. The bands prominence in the folk rock scene grew even more and the band received greater, positive reviews as a direct result of the album.

The Oh Hellos have also experienced and gained attention in social media. Their Facebook page has over 20,000 likes and their twitter has a similar amount of followers. On Youtube, their uploaded songs have many impressive viewing figures; their most popular song “Hello my old heart” has 430,000 views as of 19/09/2013.

Our Song for our music video.

Climbing trees like we did when we were childrenscaling walls; the walls that took us years to build

climbing trees; haven't much since we were childrenshaking limbs tend to end up bent and broken

safe inside the walls we built, we found ourselves a home

higher branches, harder fallhesitation stops us all

oh, you'll never know

climbing trees; haven't much since we were childrenshaking limbs tend to end up bent and broken

but heartache pales in comparison to love

http://theohhellos.com/

Trees

Our ideas

Target audience = young people to adults (15 to 30)

A young male adventurer is on a quest for treasure (in a rural setting), running away from his personal problems/ reality. When on his adventure he discovers “dark” him and begins to run away from him, eventually being chased up a tree. When he reaches the top the tree he finds “something” that reminds him of good memories that he shares with his significant other. This leads to him facing reality and accepting it.

Survey

We would now like you to complete the survey that we have prepared for you.

Do you know what a Digipak is?

For our coursework, we also need to make and design a digipak.

Digipaks

Thanks for your time!

Thank you for taking the time to listen to us and take part in the focus group! Your opinions have helped us greatly with our project and will continue to help us as we make the music video in the coming months.