a tribute to marcia tuttle on her retirement

A TRIBUTE TO MARCIA TUTTLE ON HER RETIREMENT

Cindy Hepfer

Yes, what you have heard is true! Marcia Tuttle, the “Grande Dame” of the serials world, the winner of the first-ever Bowker/Uhich’s Serials Librarianship Award, retired from her position as head of the serials department at the University of North Carolina at Chapel Hill this summer. I have decided to acknowl- edge the occasion with a special tribute to Marcia in this issue of Serials Review.

I was already working in my second professional serials position when Marcia published her landmark textbook, Introduction to Serials Management, back in 1983. Despite several years of experience in two libraries as an assistant serials librarian, I bought a personal copy of this new “serials bible,” I read it and found the guidance it offered practitioners insightful. Thereafter, whenever I encountered citations to Marcia’s articles, I went out of my way to get copies. In spite of the fact that the book was written back when kardexes were still the heart of most serials departments, the information the book offers to even the experienced serialist has remained relevant enought that all of these years I have kept it on a shelf near my desk.

Hepfer is Head, Serials & Bindery Dept., Health Sci- ences Library, Abbott Hall, State University of New York at Buffalo, 3435 Main St., Buffalo NY 14214- 3002, (716) 829-2139, E-mail: <[email protected]>.

All five volumes of Advances in Serials Manage- ment (ASM), a series Marcia originated and co-edited from 1985 through 1992, are also within easy reach of my desk. There are a number of remarkable articles in this series, including some award winners; the contents cover a wide range of issues in serials management. About two years ago, Teresa Malinowski, Julie Gam-

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mon and I assumed responsibility for ASM. I can assure SR’s readers that trying to step into Marcia’s shoes has been an overwhelming task, and I appreciate her work on the series now more than ever.

On a shelf in front of my desk are three overly stuffed three-ring binders of printouts of The Newslet-

ter on Serials Pricing Issues (NSPI), the pioneering online newsletter Marcia began editing and publishing back in late 1980s. Librarians worldwide anticipate new issues of NSPZ eagerly, since they include both practical information and controversial viewpoints on serials pricing and related topics. I think it is very fair to say that NSPZ keeps everyone in the serials information chain on their toes-librarians, publishers, and subscription vendors!

On a nearby shelf, I have bound copies of Serials Relliew dating back to the mid-1980s. Marcia was on SR’s editorial board even before I assumed the editor- ship, and her name appears as a member the editorial board of SR through most of my tenure as editor. She did take a hiatus when NASIG and ASM were young and consuming much of her time and attention. But after Marcia returned to the editorial board, she continually offered me a encouragement and was always able to suggest potential peer-reviewers when I was stumped. It might not surprise SR’s readers to learn that I have sent her some of the more challenging manu- scripts I have received on serials management issues, as she is an excellent peer-reviewer. She promises me that after she retires, she’ll assist me in proofreading each issue (a task I can certainly use help with) and will indulge herself in preparing an article or two she been wanting to write. These promises almost made me look forward to her final day of work!

On yet another shelf, I have binders labeled “Aque- duct.” This is a story worth telling again (see my editorial in SR v. 18, no. 4, 1992 for a previous discussion). In February 1992, Marcia and October Ivins, an outstanding serialist Marcia mentored for some years, hosted a retreat for serials librarians. Why‘? Because these two energetic and incredibly knowledgeable ladies wanted an opportunity to swap war stories and insights on serials management with peers from other institutions. They chose the Aqueduct Conference Cen- ter-a lovely, rustic facility just outside Chapel Hill- as the retreat site and invited nineteen highly motivated serials, acquisitions, and collection development librarians who were, in turn, crazy enough to give up a winter weekend to fly to Chapel Hill to discuss their everyday work. (My notes from that meeting show that in prior- ity order we beat the following topics until they were

very dead indeed: strategies for counteracting high prices, document delivery, library treatment of electronic journals, serials cancellation projects, copyright, organizational structures, regional availability of STM journals, interaction with parent institutions, and education for serials librarianship. All are still hot topics five years later.) Now as anyone who knows Marcia is very well aware, she is action-oriented. So out of this highly energized gathering came a call for action known as “The Aqueduct Agenda,” which was published in The Chronicle of Higher Education, Library

Journal, and Serials Review and was a topic of discussion at several conferences. To this day, one of the original participants, Michele Crump, is updating a benchmark price list with an eye to eventual publication of the results. Many of the original Aqueduct group, plus a number of new participants, have attended three subsequent retreats, and Marcia has already promised us she will organize Aqueduct 5 after she retires. The “peer retreat” is a concept I believe that Marcia would enjoy seeing replicated by serialists in other geographic regions. Who knows, if she were invited, maybe she would consider organizing and participating in a few retreats around the country once she has time on her hands!

Yes, I admit I’m running out of room in my office- the material that is supposed to be on shelves and in drawers is starting to creep out, in piles, onto the floor! But still on these shelves are most NASZG Proceedings,

NASIG Newsletters and several notebooks of NASIG working papers. When I leaf through any of these items, I encounter Marcia’s name frequently. In point of fact, Marcia was one of a group of North American serials librarians who attended a United Kingdom Seri- als Group (UKSG) conference in 1984. When the group’s original travel plans went awry, Marcia assumed the reigns and, with the help of John Merr- man of Blackwell’s Periodicals, made wonderful arrangements for the travelers. It was members of this group who, in turn, brought the concept of a national serials organization back to North America. Although Marcia had some reservations about whether a national serials organization would take root in North America, and was also concerned about whether there was enough interest among serialists to support both a national serials organization and the RTSD (now ALCTS) Serials Section (which she had chaired), she was present for the birth of NASIG at Bryn Mawr (where she had a hand in the infamous Bryn Mawr Tea Party which brought together librarians and publishers for “discussion” of hot serials pricing issues) and

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served on its first executive board. She has attended many of the NASIG conferences, and she served as chair of the Conference Planning Committee (CPC) for the Tenth Anniversary Conference held at Duke Uni- versity, her alma mater. There are times when chairing a NASIG CPC is incredibly demanding, and with the extra work involved in an anniversary event, the committee faced some extraordinary challenges. But with Marcia at the helm, making sure things got done and done well, the conference came off with nary a hitch.

During my term as NASIG president, Marcia often reminded me to enjoy the organization and to have fun. This was excellent advice, since the presidential work- load can be extremely heavy and it is easy to get bogged down in details and problems! In fact, I have a number of fond recollections of Marcia at NASIG conferences, starting with the time when we sold drink tickets together at a dance at the Bryn Mawr conference. Then the night before the second NASIG conference opened at Denison University, there was a little dinner party of-surprise-publishers, subscription agents and librarians that Marcia put together. The group walked into town for pizza and beer at a local pub. Our conversation was, as you would assume, very lively. But we didn’t just talk about serials prices or serials management . . . this time Marcia was outspoken about another critical issue, the lack of washcloths with the Denison dorm linens. Well, when Marcia Tuttle speaks, others listen! Forever afterward, the NASIG CPC has made very sure that attendees always get washcloths!

Marcia loves to travel, and she enjoys making presentations on serials topics. Over the years she has been invited to speak at meetings all over North America, as well as at conferences in Europe, South Africa and Australia-“frequent speaker” is a term that must have been coined to describe Marcia. A number of these talks have been published in various library journals.

I also want to note for posterity that Marcia is an excellent writer and a true believer in peer-review. After Aqueduct 3, she asked the meeting participants to review chapters of the second edition of her revised serials management textbook-she was anxious to get our comments and to use the feedback for improve- ments. (Take a look at Managing Serials to see the final product.) I also reviewed her article on NSPZ for volume 4 of ASM, and she took my comments and sugges- tions to heart and made revisions. Moreover, as evidenced by her involvment in Aqueduct, NASIG, the Society for Scholarly Publishing (SSP), and ALA’s RTSD (Resources and Technical Services Division,

now ALCTS) and its Serials Section, Marcia is a ter- rific program planner. She has done more than almost

anyone I can think of to bring together publishers, vendors and librarians to talk about the serials we all have in common. While our viewpoints remain very different, thanks to Marcia’s efforts, we now understand each other better than we used to.

An educator at heart, Marcia has taught a generation of serials librarians (and some vendors) in her serials course at the library school at the University of North Carolina at Chapel Hill. She has traditionally invited publishers, vendors and other librarians to speak to her classes. Now she did not do this so she could take it easy and not have to prepare a lecutre, but so her students could hear first hand how others working in the serials information chain handle and view problems and issues. And while her students learned, Marcia did too-one of the hallmarks of an outstanding teacher. I should also point out that Marcia Tuttle, tour guide, has run several “Tuttle’s Tours” to points in the UK and the Netherlands, usually working around UKSG meetings. These tours have mixed pleasure and, not surprisingly, education-with stops to visit libraries, subscription agencies, and publishing houses along the way.

Marcia is a cat lover; she has a lovely house she has redecorated and enlarged. The last time I was there, her living room sported numerous books and knickknacks, as well as a stationery bike. A computer resides in a spare bedroom (making it easier for her to serve as an associate moderator for SERIALST-another of her extra-curricular duties, and a very demanding one at that). The yard is filled with tall trees, and her church- Holy Family Episcopal Church-is just around the cor- ner from her house. Just over the hill is Harris-Teeter, the supermarket where Marcia threatens to get a part- time job so she can teach the staff how to pack groceries! A Duke basketball and a New York Mets enthusi- ast, Marcia has always worked time for TV sports (along with the group’s favored honey-mustard pret- zels) into each Aqueduct schedule (we usually seem to conflict with NCAA basketball playoffs), and she and I have actually played hooky from the intense Aqueduct discussions to watch “Dr. Quinn: Medicine Woman!” Heck, even Marcia Tuttle has priorities!

Although she has retired from the job she held for so long at the UNC Library, the profession will not lose sight of Marcia Tuttle just yet. After she gets the windows on her house washed, she plans to stay involved in the serials profession by organizing meetings, continuing to co-moderate SERIALST, editing NSPZ, contributing occasional articles to the library literature, and

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proofreading Serials Review. I am certain that she will

not give up a lifetime of mentoring budding new serial-

ists, either, since mentoring and teaching are second

nature to her.

On behalf of serialists everywhere, I wish Marcia

well in retirement, and I invite SR’s readers to enjoy the

following series of essays contributed by friends and

admirers. As Tom Leonhardt points out, not everyone

deserves a Festschrift. but Marcia Tuttle does.

Cindy Hepfer Editor, Serials Review

LARRYP.ALFORD

SENIOR ASSOCIATE UNIVERSITY LIBRARIAN

DAVIS LIBRARY

UNIVERSITY OF NORTH CAROMNA AT CHAPEL HILI~

Over the years, Marcia has been a valued and helpful

colleague for whom I will always be grateful. I have

worked in the UNC Library as a student, a staff mem-

ber, a new librarian, a department head, and now as an

associate director. Even during the days when I a stu-

dent assistant, I found that Marcia was willing to share

her knowledge and experience. She was one of the first

people to whom I turned when I became a department

head three years out of library school. I remember sit-

ting with her on a bench and getting advice on all the

pitfalls, the opportunities, and the challenges associ-

ated with such a position.

In more recent years, when I assumed responsibility

for Technical Services and became Marcia’s official

supervisor-having never worked in any of the Techni-

cal Services units in a Library-she was willing to

share her vast knowledge about serials, vendors, pric-

ing issues with me. She also introduced me to the

Aqueduct Group. Together we have learned about

licensing electronic materials, although it is she who

has become the expert. I am sure that others can and will speak eloquently about Marcia’s international rep-

utation and the many contributions she has made to serials librarianship over the years. We are all in her

debt for that, but I want to thank her for her support to

me personally over the years, for her advice, and for

sharing her vast knowledge with me. I will miss seeing her daily in the Library but there is always our shared

basketball loyalties. GO DUKE!

DEANA ASTLE

ASSISTANT DEAN OF LIBRARIES

RM COOPER LIBRARY

CLEMSON UNIVERSITY

Marcia Tuttle has been an inspiration, a mentor, a role model, and a friend for more than twenty years. She encouraged and championed my writing on serials and scholarly communication issues, and patiently badgered me when I did not quite meet deadlines.

Marcia never has been content with staying in the background, but has felt driven to be on the cutting edge, to make a difference, and to break new ground. Whether this involved writing the standard textbook on serials management, founding the Newsletter on Seri- als Pricing Issues, or promoting think tanks on critical issues, her contributions have been felt and appreciated by all her peers.

I know that we will be seeing more of Marcia in the future, though in different but equally significant enter- prises. We wish her well.

CHARIXS W. BAIIXY, JR

ASSISTANT DEAN FOR SYSTEMS

UNIVERSITY LIBRARIES

UNIVERSITY OF HOUSTON

Marcia Tuttle is a true pioneer of electronic publishing. Back in 1989, the “Net” was a very different place. There were few discussion lists and even fewer e-serials for librarians and information specialists. (IR- LIST Digest being the only relevant, active e-serial that I recall.) Publishing ASCII files via a list was an avant-garde, even radical activity. But, in spite of the primitive state of the art and the uncertain future of electronic publishing, Ms. Tuttle boldly launched the first Newsletter on Serials Pricing Issues into cyber- space on February 27, 1989. Not content to distribute electronic issues on BITNET, she also utilized DATALINX, and quickly added ALANET and EBSCONET. As of April 3, 1997, NSPI is still going strong, having published 176 issues. (Naturally, there is now a Web site: http://sunsite.unc.edu/ reference/ prices/ prices.html.)

Space constraints prevent me from recounting NSPl’s story in more detail, but I would encourage

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Serials Review’s readers to consult Marcia’s paper

about its early days at http://info.lib.uh.edu/pr/v2/nl/

tuttle.2nl to get a good, first-hand account of both the

excitement and the challenges of those times. Hats off

to Marcia Tuttle. If anyone ever “invented the future,”

surely it was she.

PAMELA BLUH

MARSHALL LAW LIBRARY

UNIVERSITY OF MARYLAND SCHOOL OF LAW

In 1980, Marcia served as Chair of the RTSD Serials

Section, and it was then that I first had more than casual

contact with her, as I was a newly elected Serials Sec-

tion member-at-large. Already at that time, I recall,

Marcia was a force to be reckoned with in the serials

arena; I was in awe of her great knowledge and

charmed by her friendliness.

In preparing to write a few lines about Marcia, I

looked over old meeting notes and letters and was

reminded again how articulate Marcia was. Aside from

the ALCTS (RTSD) connections, I have vivid memo-

ries of Marcia related to the early beginnings of NSPZ.

Marcia was the first person I knew to use electronic

communication. At that time, we didn’t have e-mail at

my library and Marcia was unfailingly patient and calm

about my many unsuccessful attempts to receive the

newsletter.

I’ve always marveled at Marcia’s energy and enthu-

siasm, and therefore I was somewhat stunned to hear,

several years ago when our paths crossed at ALA, that

she planned to retire in a couple of years. “Retire,” I

thought, “impossible, she can’t be serious! She’s too

involved with a multitude of projects to step away from

it all. Besides, she’s too young!” It seems, however,

that Marcia was serious and now, she’s gone and done

it!

Marcia’s many friends, acquaintances and col-

leagues, as well as those whom she advised, mentored

and taught over the years, will be watching and waiting

for news “out of retirement-word of a new project or

an adventure in a completely new direction. I wouldn’t

put it past her to show those folks at Harris Teeter how

to really check out groceries! And I fully expect that the

term “retirement” will take on a brand new meaning in

Marcia’s case.

CHRISTIAN M. BOISSONNAS

DIRECTOR

CORNELL UNIVERSITY LIBRARY

CORNELL UNIVERSITY

Serials have always been a part of my professional life, but I came late to serials librarianship, primarily through my association with Marcia. Our first common ground was listservs, NSPZ for her, ACQNET for me. We had common editorial problems and we discussed first them and, later, more general issues. It is through these exchanges that I became involved in the management of serials, fairly late in my career as an acquisitions librarian.

Marcia has taught me well, and she came at the right time. About two years after we started communicating, I became responsible for serials acquisitions and cataloging as well as other formats. Marcia did not teach me technical skills, but she taught me something perhaps just as important: not to take the issues involving serials management lightly.

And it is through her, and the Aqueduct Retreat, that I got to meet and know a whole new group of people with whom, somehow, I had not connected earlier in my career. These energetic and smart librarians, at the cutting edge of the revolution now hitting serials librarianship, provide me with much of the intellectual stim- ulation that I experience.

Marcia may be leaving the University of North Carolina, but she will not be leaving serials librarianship. And that is a good thing for people like me.

ELEANOR I. COOK

ASSISTANT COORDINATOR,

MATERIALS PROCESSING AND SERIALS SPECIALIST

BELK LIBRARY

APPALACHIAN STATE UNIVERSITY

I cannot imagine the world of serials librarianship without Marcia Tuttle at the helm. In fact, I cannot imagine Marcia retiring from anything! Still, considering everything she has contributed to the profession, I wish her well.

From my very first moment as a library employee, Marcia was literally not far away. When I became a student assistant and then a staff member of Wilson Library at the University of North Carolina at Chapel

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Hill, Marcia’s office was a floor above the Acquisitions Department, where I worked. I had the classic fear of serials back then-they were so messy. Yet I would dil- igently trudge upstairs several times a week to check the kardex files to make sure my monographic orders were not already on standing order; occasionally I would also be asked to preorder search new subscription orders.

I was never quite sure what Marcia Tuttle was doing up there in Serials-whatever it was, it seemed awfully important. Serials are so mysterious to non-serialists! I do know that much of what I do as a serials librarian has been directly affected by knowing Marcia Tuttle, who has tried so hard to demystify serials for everyone.

Although Marcia probably does not realize it, but she has been a guiding force and a real influence on my career. She has always encouraged me and given me breaks along the way. When she started NSPI, she published pieces I sent to her and gave me a warm pat on the back. I also found that serving on the NASIG Con- ference Planning Committee with her was a true adventure. Sometimes she could be daunting in her outrage over an issue, and other times she was so excited and full of energy, committee members could not help but be swept along in her wake.

Marcia never seems to change in my eyes, which is one reason it is hard for me to believe she is ready for retirement-she seems the same to me now as when I first met her twenty years ago. If we could all age so gracefully !

When I think of serials, I think of Marcia, and I suppose I always will.

MICHEIX CKLJMP

ASSOCIATE CHAIR, ACQUISITIONS SECTION

GEORGE A. SMATHERS LIBRARIES

UNIVERSITY OF FLORIDA

Marcia was instrumental in “jump starting” my professional career five years ago. In February 1992, she organized the Aqueduct Serials Retreat bringing together serials, acquisitions, and collection development librarians to talk about serials pricing and service issues. At that time I was still a new professional, one year out of library school, and focused on learning my job in a new library environment. She invited me to participate in this discussion and in doing so guided me away from that very narrow world, introduced me to other authorities in the business, and with these col-

leagues further educated me in the true complexities of serials acquisitions. With NSPZ, she continues to offer learning opportunities by sharing that keen sense of future trends and by maintaining her commitment to an open dialog among all members of the serials business. Above all else, Marcia has schooled us to be watchful serialists, which has made us better librarians because, thanks to her, now we are smarter business people.

KAREN DARLING

HEAD, SERIALS DEPT.

KNIGHT LIBRARY

UNIVERSITY OF OREGON LIBRARY SYSTEM

I have had the pleasure of knowing Marcia as a mentor, colleague and friend. Although I was not an entry-level librarian at the time I first got to know Marcia, I was new to the acquisitions side of serials librarianship. I have unashamedly taken advantage of Marcia’s vast knowledge and expertise to solve problems in my library and to gain an understanding of the acquisition of serials.

Marcia and I share a mutual love of travel, and it was while I was attending my first United Kingdom Serials Group meeting in Southampton that I got know Marcia well. After the conference, a group of us toured south- west England for a week. That trip, and the acquaintance with Marcia that resulted, led to many further conversations, to more mentoring, to more trips and to fun. After all, what better place is there to get one’s questions about dealing with serials vendors answered than over tea and scones in Cornwall or over a late afternoon sherry on the coast of Wales?

Marcia’s unending energy and enthusiasm for serials work has inspired many of us to continue our own work when we were feeling overwhelmed or frustrated. The Aqueduct retreats she and October Ivins instigated have been the perfect place for discussion and realizing that all serials acquisitions librarians share similar problems.

Co-editing volume 5 of Advances in Serials Man- agement, and writing one chapter for it, were very big challenges for me. I could not have done these jobs without Marcia’s help and patience. As I began that project, I knew next to nothing about putting a volume together. Under Marcia’s guidance I was able to suc- cessfully complete my chapter and assist in pulling the rest of the volume together. Marcia is at her best serving as a mentor!

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JOANNE DEEKEN

HEAD, ACQUISITIONS UNIT

R.M. COOPER LIBRARY

CLEMSON UNIVERSITY

Marcia taught me about serials librarianship almost

from the first moment I heard her name. I had just taken

my first professional job in a serials department. One

day I found myself with a terrible problem that I could

not solve. (Frankly, I don’t even remember what the

problem was and it doesn’t affect this story.) I con-

tacted Marcia for help. The first lesson she taught me

was the serials librarianship is like a family: no one

works alone, we all share the pain and the joy. The sec-

ond lesson was that “expert” and “arrogant” are NOT

synonyms.

The philosophy of NASIG aligns with Marcia’s

view of the family of serials. I did not hear about

NASIG until the second conference, so I wasn’t part of

its initial formation. But I know that Marcia was one of

the key players in that founding. Her enthusiasm and

her ability to turn theory into reality helped this organi-

zation begin and take definition. NASIG continues to

sponsor one of the best library conferences I attend.

What it has done both to increase the knowledge of

working practitioners and to increase the impact of

serials librarianship outside our narrow circle has been

enormous and critical.

It was at a NASIG conference that I first heard seri-

ous talk about electronic journals as possible alterna-

tives to paper publishing, and it was through Marcia’s

Newsletter on Serials Pricing Issues that I first saw

this possibility made real. So, not only has the infor-

mation included in NSPI been very enlightening, but

production, growth, and maintenance of the title itself

has also made a huge difference in my appreciation

of the strengths and limitations of electronic publica-

tion.

Seeing the practical way to apply theory has, in my

opinion, been Marcia’s greatest strength. She did if for

me as a new librarian; she did it for the NASIG organi-

zation; she did it for electronic publication; and she did

it for the profession as a whole with her book. Marcia has made a huge impact on both the lives of individual

librarians and the profession of serials librarianship.

It’s hard to imagine what we all would be if she had not

been part of our family.

Diploma is signed, the ink is still wet;

First job is taken; in SERIALS, what a jest! Vendors and Kardex; binding and claims; Invoice and payments: confusion reigns.

A problem arose, a Gordian knot: The subject of which, I remember not! Embarrassed and scared other libraries I try. Their advice is unanimous: “Call Marcia” they cry.

Heart in my throat, dialing “804”, Expecting this expert to rumble and roar. Imagine my feelings when one sure slice Of soft Southern accent and helpful advice Unravels the knot and makes clear the way To keep this problem always at bay.

Time passes by and slowly I learn That expert can rumble, can grumble, and roar. Her voice is heard fighting and sounding the call, For learning and sharing, with fairness for all.

A measure of greatness is always to grow; To see application in theory and lore. Computers are fun, the Net oh so coy ‘Til Marcia makes real what once was a toy. The Newsletter shows all that it can take place; A journal maintained in a paperless space.

Now Marcia retires to a well-deserved rest. Her book shares her knowledge; it’s one of the best. (Paper and digital each format a spot; By Marcia again, not theory, but plot.)

With gladness (and envy) we wish her all well, but, oh, how we’ll miss

That soft Southern accent, that knowledge and wit; That expert who rumbled, and grumbled, and bit; Who pushed us all forward the future to face; Who embodied our dreams. She leaves quite a space.

CHRISTIE T. DEGENER RESOURCES MANAGEMENT LIBRARIAN

HEALTH SCIENCES LIBRARY, UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL

When I started working in serials in 1984, Marcia’s prominence and expertise in this area were already well established. At national meetings, people would read my name tag, see that I too worked at the University of North Carolina at Chapel Hill, and immediately say, “So, you’re at Marcia’s library?” or, “Oh, you work with Marcia Tuttle!” (As opposed to non-serials folks who would comment about basketball teams.) After


several years of getting this reaction, I was asked to chair a campus committee reviewing an automated serials system, with Marcia as one of the committee members. I felt a little intimidated at first, but Marcia was very supportive. Over the years we have worked together on numerous occasions, and I continue to learn from her and be impressed by her. Now when people ask, “So, you’re at Marcia’s library?,” I feel very privileged to be able to reply, “No, but we work together.”

CAROL PITTS DIEDRICHS

HEAD, ACQUISITION DEPARTMENT

THE OHIO STATE UNIVERSITY LIBRARIES

TRISHA DAVIS

HEAD, CONTINUATION ACQUISITION DIVISION

THE OHIO STATE UNIVERSITY LIBRARIES

When we were asked to contribute an essay to Serials Review in honor of Marcia Tuttle’s retirement, our thoughts on Marcia’s contributions to the library field focused immediately on one of her greatest assets: her desire, enthusiasm and innate talent for writing suc- cinctly and intelligently about serials librarianship. These significant contributions to the field were highlighted recently as we planned the curriculum for a library school workshop on serials. “Where is that book that Marcia wrote on serials and more importantly, where is that new and improved version she promised us?” The original, Introduction to Serials Management, covered topics such as The Serial: Its Definition and Place in the Library, Developing the Serial Collection, and Acquiring the Serial Collection. It became the classic work for students and practitioners, and defined serials librarianship as a unique specialty. The 1996 edition, now titled Managing Serials, shows us how far we’ve come. Chapter headings include: Serials Pub- lishing Trends, Serials Standards, Subscription Agents and Other Serials Suppliers, Serials Pricing, Special Situations in Serial Acquisitions, Managing Serial Holdings, and Access to Serials: Serials Outside the Library. This list reminds us of the significance of Mar- cia’s leadership and participation with new approaches, new communication mechanisms and new insights into this business of serials librarianship.

We salute Marcia’s many contributions to the field and hope that she will not be a stranger to serials gath- erings in her retirement.

ELLEN FINNIE DURANCEAU

ASSISTANT ACQUISITIONS LIBRARIAN FOR

DIGITAL RESOURCES

MIT LIBRARIES

Librarianship is not one of the professions-like art, physics, or medicine-one enters with the sense that one is “standing on the shoulders of giants.” Librarian- ship is just not that glamorous. We make ourseleves known in smaller, more incremental ways, I suppose.

How surprised I was to find, then, after about three days in the serials world, that there were indeed some relative “giants” out there to admire. Marcia Tuttle was the first one I became aware of, since her editor- ship of the immensely valuable Newsletter on Serials Pricing Issues constituted a very good portion of my own early education as a serials librarian. When my travel to professional conferences became restricted, I began to rely even more heavily on this wonderful resource, with its mix of the philosophical, practical, and controversial.

Marcia Tuttle is someone who made serials librarianship seem full of exciting possibility, a place to make a career and make a significant impact on the entire scholarly community. It was through the efforts of Mar- cia (and a few other “giants”) that I became thoroughly engaged in the serials world and came to see my own role not as order and claim processor, but as an essen- tial link in a scholarly information chain, a link that could add value to the scholarly community and have a positive impact on the publishing world.

Here’s to Marcia, then, for leading us all to participate in the wider sphere of scholarly publishing and communication. Here’s to Marcia for her hard work, dedication, and talent. She is an inspiration to those of us, like me, who follow in her “giant” steps.

ANN ERCELA WN

ORIGINAL CATAL,OGER

VANDERBILT UNIVERSITY LIBRARY

While Marcia Tuttle has enjoyed a distinguished career in many aspects of serials librarianship as a teacher, writer, editor, and publisher, it has been my pleasure to collaborate with her as an associate moderator of SERIALST. In this capacity, Marcia, Birdie MacLennan (listowner and principal moderator) and

8 SEKIALSREVIEW - CINDY HEPFER -

I take turns managing the daily flow of messages on all things serial.” Nonetheless, we have worked

serials topics and assist users behind the scenes in setting their mail options, subscribing and unsubscrib- ing, etc. In this virtual partnership, I have come to appreciate and rely on Marcia’s extensive knowledge of participants and trends in the serials world. Her observations and comments are always insightful, pithy, and to-the-point-truly those of a seasoned serialist with a deep love for her chosen profession. And while Marcia is retiring from some facets of her busy career, we are really delighted that she is not retiring from her role in SERIALST. I look forward to many more years of online collaboration with Mar- cia.

JANETFISHER

JOURNAL MANAGER

MIT PRESS

So long, Farewell, Auf Wiedersehen, Goodbye! Marcia might soon be retired from her position as Head of Seri- als at UNC Chapel Hill, but she will not be forgotten by publishers, that’s for sure. The work Marcia did in establishing the Newsletter on Serials Pricing Zssues made many publishers much more aware of customer dissatisfaction with their policies and practices. Although harmony has certainly not been completely achieved, the increased awareness is a big contribution to the industry. And Marcia was fair-minded enough to usually allow for publisher replies to the criticism lev- elled.

We’ll miss you, Marcia, but we are comforted in the knowledge that you will continue to regale us with problems in NSPZ!

JANETL.FLOWERS

HEAD, ACQUISITIONS DEPARTMENT

DAVIS LIBRARY

UNIVERSITY OF NORTH CAROLINA-CHAPEL HILL

During our long association at UNC, Marcia Tuttle and I have a tradition of “sticking to our own knit- ting.” As Head of Acquisitions, I have defended THE BOOK in various local forums. As Head of Serials, Marcia not only defended, but evangelized about the importance of serials in forums throughout the world. Marcia, as everyone knows, is a “lover of

together well over these years because Marcia is a bottom line person who likes to get to the point and get on with the tasks at hand. She is quite disciplined and focused in her approach to her work and, as her record of accomplishments will attest, has set high standards and met them.

Marcia and I had one memorable experience together in 1993. She was lecturing at the “Business of Acquisitions Institute” in Richmond; I was attending, so we rode together in her car. Marcia gave her talk about library/vendor relations effortlessly. I enjoyed the institute and we headed home. Unfortunately, just near the North Carolina border, there had been a tor- nado. Fortunately, it had arrived before we did. Any- way, Marcia and I were stalled on a tree-littered highway with hailstones coming down upon us. We both thought that it might be the end not only of our careers, but our lives. It was a time when we were both glad that we are persons of faith!

Recently, Marcia and I have been working together very closely in preparation for her retirement. Because we both thought that the library adminstration might well ask me to assume some of her responsibilities, I have audited her Serials Management class this semes- ter. I found that Marcia is very well organized and delivers the information clearly to the students. More importantly though, she mixes the practical with the theoretical so that they get a true flavor of serials work. She also brings in guest lecturers to enhance the information included in her recently published book. She has been very generous to me both by allowing me to participate in the class and by answering my novice’s questions regarding serials work.

After Marcia leaves, I will become the supervisor of her Serials Acquisitions Section. Fortunately for me, she leaves a well-trained highly motivated staff whose work is quite well organized. I wish Marcia well. She has made many contributions to the library profession through her energy and dedication to her own special- ization in librarianship.

RACHAELL.FRICK

SOUTHEAST TERRITORY MANAGER

THE FAXON COMPANY

During my term of study at UNC-Chapel Hill, it was my good fortune to be able to work with Marcia Tuttle on many different levels. I was one of the graduate

-ATRIBUTETOMARCIATUTTLEONHERRETIREMENT- VOL. 23,No.2 (SUMMER~~~~) 9

assistants in the Serials Department at the Davis Grad-

uate Library, a student in Maria’s Serials course, and

her advisee when it came time to write my master’s

paper. Marcia had a definite influence upon my choice

of careers.

Currently I am working as a territory sales manager

for a serials vendor. I chose this path in part because

Marcia always advocated for librarians to have more of

a “voice” in regards to serials issues. One of the ways

for this to happen is for more librarians to become

active members of the publisher and vendor communi-

ties. So she was very supportive of my decision to work

for a vendor, at a time when others viewed the move as

an act of “betrayal.” Marcia has always been a source

of encouragement and insight; she is an influential

force in the serials community and a role model for

many of us facing the challenges of serials in the 21st

century.

FREDERICKJ.FRIEND

LIBRARIAN

UNIVERSITY CWLEGE LONDON

Marcia Tuttle has edited the most effective publication

there has ever been for communication between pub-

lishers, subscription agents and librarians. That state-

ment may appear unfair to the other worthy

publications in the serials world, but the Newsletter on

Serials Pricing Issues has provided a rapid means of

publication in a rapidly-changing environment and

reached a broader range of people than any conven-

tional publication. As the problem of price rises is an

international issue, NSPZ has provided a vehicle for dis-

cussion across continents and oceans. Of the many

projects and organizations with which I am involved,

so often it seems to be through my association with the

Newsletter that somebody from outside the UK con-

tacts me.

Despite Marcia’s occasional agonizing about the

content of the newsletter, it is perceived by many in the information world to have been very effective. Mar- cia’s editorial hand has been fair and firm. The serials

pricing issue has had its fair share of in-depth analysis

and full-length articles in other publications, but it is

the immediacy and directness of the newsletter’s style

that is remembered. For all of this we owe Marcia Tut- tle a great debt of gratitude.

MARILYN GELLER MANAGER,~NTERNET SERVICES

READMORE INC.

An anecdote I can share with readers of Serials RevieMt about Marcia Tuttle is less than flattering to me, but it speaks eloquently to Marcia’s tenacity and determina- tion as a editor! Several years ago, she asked me to do an article for Advances in Serials Management. I got half way through the manuscript, and with a million other obligations competing for my time and energy, stalled and just couldn’t go any farther. And even if I could have found the time, the truth is that I was suffering from a severe case of writer’s block.

Marcia, however, persevered. She was convinced that the manuscript had merit and that what I had written should not go to waste. At first she nagged in a gentle and kind manner; she offered supportive sug- gestions: use a tape recorder, forget about footnotes since they can be added in a second draft, don’t obsess of over words because that’s the editor’s job. All to no avail! Finally she suggested a co-author, and I suggested a name. It should come as no surprise that Marcia knew this person, and she called him immediately. He graciously agreed to work on the piece, and since he was not suffering from writer’s block, he got the article done in record time and quite beautifully.

I have seen the article cited on a few occasions. Recently, I was asked to sit on a panel with a librarian from a pharmaceutical company. In preparation for the program, we spoke on the phone to compare our presentations; she referred to the article in question, although she didn’t know that I was one of the authors. She said that the article was extremely helpful in giving her history and perspective on the topic.

So, excellent editor that she is. Marcia was right! The article did have merit, and resourceful lady that she is, she found away to make it happen.

J. CHARLES GERMAIN PRESIDENT

PUBLISHERS COMMUNICATION GROW, INC.

The thought of Marcia’s impending retirement from the serials industry produces in me the same fear as does the fin-de siecle. Or, for that matter, the

10 ~~ER1AL.S REVIEW - CINDY HEPFEH -

idea of... my own retirement. Those of us of my generation in this industry have probably never spent a week without hearing Marcia pontificate. I once heard a renowned librarian refer to Marcia as “The Pope of Serials.” (This librarian was, unlike Marcia, Catholic.) When I was in Europe, people there talked about Marcia Tuttle and invited her to speak. Even in France-if you can believe it-they wanted to hear what she had to say.

It is quite a coup for a sinner like me to count a saint like Marcia among my friends. She has always seemed to me the perfect minister’s daughter, with her tremen- dous sense of mission and rock solid set of ethics. No doubt these explain her credibility as well as her noto- riety. She has never questioned the value of devoting her life to the search for how best to supply knowledge to library patrons and to sharing her findings with her peers. Much of this has been volunteer work supple- mented by personal funds. If only our politicians could be more like Marcia.

What a time we are living in! God and Marx are dead. Marcia Tuttle is retiring. What next?

MARTIN GORDON

ACQUISITIONS LIBRARIAN

FRANKLIN & MARSHALL COLLEGE

A rare presence in today’s discussions among the scholarly information community is “the referee,” the knowledgeable yet self-effacing often behind-the scenes professional who excels in turning diatribe into dialogue. Therefore, Marcia Tuttle’s Newsletter on Serials Pricing Issues has been for me a tremen- dous resource both for its validity as well as for its wealth of anecdotal “bytes” and pieces which have proven so useful in my materials budget defense. Her ability to never steer any discussion, but rather to moderate it so that all sides have a fair opportunity to be heard permeated this listserv to the point where this writer, for one, would always scan and read certain parts as a both pleasant and useful start to any day.

For those of us who cannot for one reason or another get out and about as often as we would like, yet serve an academic community that increasingly has the need for up-to-date reliable information and commentary, the Newsletter on Serials Pricing Issues has served as an invaluable asset. Doubtless it will continue to do so when she one day places in one of

-A TRIBUTETOMARCIATUTTLEONHERRETIREMENT-

the many capable hands that she has assembled and mentored over the years to help her with this venture. But in whatever fashion it continues, I can’t imagine that her unique gifts will ever be forgotten.

OCTOBER IVINS

DOCTORALSTUDENT

GRADUATE SCHOOL OF LIBRARY &

INFORMATION SCIENCE

UNIVERSITY OF TEXAS AT AUSTIN

There are innumerable ways in which Marcia’s accomplishments have influenced my life and career. I worked as a paraprofessional in her department from 1974 until 1985, reporting directly to her as head the serials acquisitions unit for eight years. It is an incred- ible understatement to say that Marcia encouraged me to attend library school. She was extremely supportive of my original desire to obtain my MLS (and become a reference librarian), but UNC didn’t cooperate. They accepted me for the fall program, when I needed to attend full-time during the summer and then finish course work on a part time basis. The combination of their inflexibility and my pride meant I finally entered the program eight years later. In the meantime, Marcia provided rich opportunities to learn and grow though participation in library wide committees, university managerial training, and a variety of professional development activities. Despairing of ever getting me to school, she insisted that I attend the ALA Midwinter Meeting in 1981, provided transportation in her car, covered my room charges, and made sure I was included in invitations to receptions and meals. She wanted me to see the types of opportunities that were available only with an MLS.

Marcia encouraged me to accept my first speaking invitation in 1984, and consoled me when I was dis- appointed in my performance. She served as the chair of the Serials Section and the President of RTSD (later ALCTS) while I worked for her, giving me an invaluable tutorial in organizational management. Marcia has a long standing interest in and talent for making connections and learning from individuals in many roles, as her early and ongoing interest in the Society for Scholarly Publishing and the UK Serials Group indicates. When NASIG was founded, Marcia was among those who felt confident it could serve a complimentary role to the Serials Section and she helped solicit attendees for the inau-

VOL.~~,NO.~(SUMMER 1997) 11

gural conference at Bryn Mawr. By then I was in the master’s program and unable to attend, but hearing her report made me determined to attend the second conference. For it, Mary Beth Clack invited Marcia to participate in a workshop on staff training, and her generous response was “I don’t do that; why don’t you ask October?” So a month after receiving my MLS, I presented a workshop at NASIG. Marcia and I were roomates at the third NASIG, at Oglethorpe in 1988, and one of my favorite professional memories is of sitting on the floor of our room as Becky Len- zini explained her plans for CARL Uncover. My first publication was a chapter in Advances in Serials Munngenzent. We both missed the opportunity to speak candidly and in depth about professional concerns when I left UNC, but founding the Aqueduct retreat was her idea and she deserves the credit for its continuance. It was great fun to work together on the Tenth NASIG Conference, at Duke.

As a consummate networker, Marcia has always been extremely generous in sharing introductions and opportunities. I’m indebted to Marcia for hundreds of introductions, of which several stand out. Marcia suggested me as a department head candidate to Marion Reid, whom I subsequently worked for at Louisiana State University. She introduced me to Cindy Hepfer, who later invited me to write a column for Serials ReL!ieil: Marcia nominated me as a potential speaker for ASSIG (the Australian serials interest group) and introduced me to Alfred Gans, their treasurer. For twenty-two years, Marcia has been my mentor, my colleague and my friend. I am confident she will continue to be a role model of professionalism, the importance of learning from one another, and leading a life that balances work with play.

PEGGY J~HNS~N

UNIVERSITY LIBRARIES PLANNING OFFICER

UNIVERSITY OF MINNESOTA

When I first heard that Marcia was retiring, my first thought was “Now-that’s really taking early retirement.” Marcia is so lively, so involved with contempo- rary issues, and so with-it that I couldn’t believe she would retire. I still wonder what serialists will do without her.

Though I had known and respected her and her work for some time, I only got to know Marcia when she agreed to write a chapter on serials management for a

book I edited, Guide to Technical Services Resources. I am continually impressed with her in-depth knowledge of all aspects of serials. I have read and used the first edition of her textbook, Introduction to Serials Man- agement; I have heard her speak on a variety of topics at numerous conferences; and I have subscribed to The Newsletter on Serials Pricing Issues from its early days. As editor of NSPI, Marcia did ground-breaking work in developing a forum for lively discussion of hot issues among subscription agents, publishers, and librarians. This online publication has also become a vehicle for up-to the-minute information about serials publishing and pricing trends.

Marcia has been an inspiration, mentor, and friend to many in the profession. I witnessed first-hand one generous example of this mentoring. When the press of her many commitments prevented her from writing a chapter in a second book I edited, Ne+v Directions in Tech- nical Services: Trends and Resources, I suggested to the individual who agreed to write the chapter instead that she ask Marcia to review the piece. Marcia graciously agreed to do this; she was helpful and supportive, and she charmed her new colleague. They subsequently toured the Twin Cities in a red convert- ible!

1 wish Marcia well in her future endeavors.

KIT KENNEIIY

DIRECTOR ACADEMIC SALIS

BLACKWIXL’S PERIWIICA~_S

In the fifteen years or so I have known Marcia, there was never been an issue on which we disagreed. Present circumstances change that. To me, Marcia’s retirement is disconcerting, unsettling, simply quite unbelievable. On the other hand, Marcia is looking forward to a set of new challenges and freedom of time with the enthusiasm of “spring training.”

I know Marcia in two ways I rarely know serials professionals. The first as a library educator. I saw her command of information (both in-the-trenches and theoretical knowledge) and her ease at mentoring the next crop of serialists. I was a guest lecturer at her class, a privilege I will miss.

The second way I know Marcia is as an Episcopa- lian. A few of us began gathering at ALAS to worship and when NASIG was at Duke, several of us attended services-a joyous celebration-at Marcia’s home church, Holy Family.

- C‘INDY HEPFEK -

KENNETHL.KIRKLAND

COLLECTIONDEVELOPMENT COORDINATOR DEPAUL UNIVERSITY LIBRARY

DEPAUL UNIVERSITY

IIJTTLE'S Tams

Marcia Tuttle’s accomplishments as an authority on serials work are known nationally and abroad, through her publications (the celebrated textbook and the famous electronic Newsletter on Serials Pricing

Issues), lectures, and her leadership roles in professional organizations. She was an early supporter of NASIG. Yet another of her achievements, Tuttle’s Tours, is part of the experience of a much smaller but not inconsiderable audience.

No one who was ever a part of a Tuttle’s Tour could ever forget it. Marcia’s first Tour was the 1984 UKSG meeting at the University of Surrey, Guildford, UK. She became the de facto leader, unexpectedly, and rose to the occasion. Thanks to her skills and reputation, John Mer- riman of Blackwell’s and other kindly British vendors adopted the group on its rounds about England. This experience and success at corralling and guiding a group of sixteen, “The Class of 1984,” led to a number of other smaller pre- or post- UKSG traveling bands.

Tuttle’s Tours can be divided into three categories: Scotland, The Netherlands, and England. The subdivi- sions within the categories are visits to libraries, uni- versities, publishers, vendors-and sights.

SCOTLAND

Marcia led a number of tours to Scotland scheduled around UKSG meetings. These outings were the most evenly mixed between the four scholarly/professional activities, and sights. The visits, over various years, were to St. Andrews University, the University of Edinburgh, Napier University, the National Science Library, the University of Glasgow, Aberdeen Public Library, and T.C. Farries & Co. Ltd. of Dumfries. Although many fabulous castles and cairns dominate the sights, others that loom large in memory are Hadrian’s Wall, Glencoe, Kyle of Lochalsch, The Isle of Skye, Ullapool, Dunnet’s Head (with a view of the Orkney Islands across misty Pentland Firth), John O’Groats and Loch Ness. I still have the business card from St. Andrews Golf City Taxis, radio controlled-

weddings, railheads, functions, airports. That taxi took us, among other places, to an inn several miles from the town to an inn for venison and other fine foods. More important than the sights and institutions were the colleagues and counterparts we met, including Pat Napier and her husband who invited us into their home in Edinburgh.

Through that connection Marcia ultimately got the group invited to meet the Lord Mayor of Aberdeen.

THENETHERLANDS

In 1988-on the way to UKSG-Marcia shepherded a group to Elsevier-North Holland, E. J. Brill, Swets, EBSCO, Faxon Europe, Martinus Nijhoff, and Wageningen Agricultural University. The auxiliary treats in Holland were walking tours of Amsterdam- including museums and Anne Frank’s house, The Hague, and Leiden, a number of superb restaurants, a tavern aboard a barge in a canal, plus a side-trip to Bruge in Belgium where we were foolish enough to be at the top inside a clock tower when it struck 4:O0.

CORNWALL

This was one of the smallest groups, and the closest we came to an academic or institutional visit this time was to espy a bookmobile in a car park. We rented two cars and went many places radiating out from Truro, to St. Ives, Penzance, St. Mawes, and St. Austell, with the drivers skillfully negotiating narrow lanes hemmed in by hedgerows, even through a herd of cows-all this on the “wrong” side of the road. There was a day and a night at Tintagel, and a glimpse of the lake in the moors where Excalibur emerged centuries ago.

Tuttle’s Tours were valuable for the professional contacts established in many places, widened horizons, bringing colleagues together, and the beginning of friendships of long duration.

KEWALKRISHAN SERIALS CATALOGUE LIBRARIAN UNIVERSITY OF SASKATCHEWAN

When I received an e-mail message from Cindy Hepfer requesting a contribution to a series of “brief essays” in honor of Marcia Tuttle’s upcoming retirement from


UNC-Chapel Hill, I could not refuse this offer. In fact, I felt honored that an opportunity was provided to me to write about such an eminent serials librarian. I am sure that every person who is working with, or concerned about, serials publications has heard of Marcia Tuttle- the Serials Specialist of our time.

I had the privilege of attending the First Intema- tional Serials Conference. This Conference was held in conjunction with the Seventh Annual Conference of the United Kingdom Serials Group at the University of Surrey, Guildford, England, from March 26-29, 1984. I met Marcia at one of the sessions entitled “Intema- tional Serials Forum,” where she was one of a three-

sentation was entitled “Ten years-Ten Changes.” She discussed changes related to each of the following top- its:

l journal prices .

serials management

l

automation of serials functions

l preservation awareness

. access vs. ownership

. subscription agency crisis

. commercial document delivery

l electronic journals

member panel. This was an open session, with panel members responding to questions from the delegates. I was highly impressed by Marcia’s answers to various problems raised about serials and serials librarianship.

In June 1985, as Convenor of the Serials Interest Group of the Canadian Library Association, I invited Marcia to be our keynote speaker at the program sponsored by the Group at CLA’s Annual Conference held in Calgary, Alberta. Marcia spoke on “The Future Role of the Serials Subscription Agent.” She predicted, to quote from her paper: “In the future, the agents’ role will be influence by the magazine fulfillment centers, the question of publisher discounts and electronic publishing. Subscription agents must continue to grow; they will do this by providing automated services in response to librarians’ needs, including electronic delivery of article-type documents.” The delegates were very much impressed with Marcia’s presentation on this subject, which was dealt with in detail and great

. copyright

. communication

Once again, her presentation was very well received. Marcia’s contributions and achievements in the field

of serials literature are enormous. Although Marcia is retiring from her job at Chapel Hill, I hope she can continue her most favored work with serials. She will always be a source of inspiration to young serials librarians. I wish her a happy retirement!

REBECCA T. LENZINI

PRESIDENT AND CHIEF OPERATING OFFICER CARL CORPORATION

MARCIA WTTLE: RAISING THE BAR

clarity. The session was a success.

Marcia was awarded the first BowkerKJlrich’s Seri- als Librarianship Award at the ALA Annual Confer- ence in Chicago in July that year. I had the pleasure of attending the presentation ceremony. She certainly was worthy of this great honor, and I was excited to be part of the festivities.

1 kept in contact with Marcia, meeting her at NASIG almost every year. In 1995, CLA’s Annual Conference was again held in Calgary. As Co-convener of the Seri- als Interest Group, I approached Marcia once again to speak, and she was kind enough to agree. This time, the session’s title was “The Changing Role of Serial Librarians in the Electronic Era.” In addition to Marcia, there were two other speakers, Elena Romaniuk of the University of Victoria and Brenda Hurst of CISTI. Each speaker talked about the duties and responsibilities of serials librarians and relevant procedures that

Marcia Tuttle, Serials Librarian. As far as I know, Mar- cia’s title will be unchanged at her retirement. How- ever, what the title conveys will have changed radically since she first received it, a credit to Marcia’s influence and activities. And, those changes affect not just the University of North Carolina at Chapel Hill, but all those who have chosen a career in serials, both in the US and abroad.

“Serials Librarians” could be thought of as glorified clerical library employees, charged with the tasks of endless record-keeping (check-in) and letter writing (claiming), as well as basic bookeeping (acquisitions). The Head of the Serials Section at the Library of Con- gress once remarked to me that serials control was comparable to the auto parts industry.

However, through her actions Marcia Tuttle showed the community the larger role of serials. As others will attest in this issue of Set-ids Revim: Marcia elevated

were changing as a result of technology. Marcia’s pre- both the title and the profession of serials librarians.

14 SERIALS REVIEW

She did this by raising awareness of the field and its over the years. And I wanted to hear what others had to

complexities and importance, on her own campus, nationally and internationally.

Marcia influenced participants from all sides of the serials world. She created mentoring and educational opportunities for beginners, certainly on a day-to-day basis at Chapel Hill, and particularly through NASIG and its continuing education program. She reached out to vendors, treating them as full-fledged partners in the challenges facing serials professionals. She represented the library point of view to publishers, through her active role in SSP and her founding role at Aque- duct. She taught MLS and ILS students about the very existence of the serials specialist (and probably about the existence of serials, period!).

For practitioners, Marcia provided connections and links to the larger serials universe. She inspired the creation of NASIG, the American cousin of the UKSG, a conference which Marcia discovered and promoted to us Yankees, at least from my point of view. Her activities at ALA brought all parties to common forums, for useful discussion, debate and disagreement. And, finally, she was the first to seize the opportunity in cre- ating and editing the online Newsletter on Serials Pric- ing Issues-one of the best examples of using the Internet for positive information exchange and continuing growth.

Finally, I would like to offer a personal note of thanks to Marcia, who supported me as a colleague during my years as a vendor at Faxon and most importantly supported the “crazy idea” of Uncover when it was just an idea. I don’t know why I have used the past tense in this brief essay; no matter what she chooses to undertake, Marcia will undoubtedly continue to “raise the bar” during the next phase of her very impressive career.

THOMAS W. LEONHARDT DIRECTOROFTHELIBRARY

OREGONINSTITUTEOFTECHNOLOGY

When Marcia Tuttle announced that she was going to retire in early 1997, my immediate thought was that I would not be able to be present at the retirement ceremony that will surely be held by Marcia’s colleagues at UNC and neighboring schools, including Marcia’s alma mater, Duke University. I wanted to say to her, on that occasion, how much I have learned from her and how much I have appreciated her and her contributions

say, too, for her contributions have been local as well as national, personal as well as professional. Let me has- ten to add that Marcia and I are contemporaries and that I, too, would be retiring early if I could.

Contributing to a Festschrift is not the same as being there but it surpasses the ceremony in some ways by reaching a larger audience and assuming a more permanent nature. A Festschrift, often presented on the occasion of a senior colleague’s or teacher’s birthday, is not common in the library world, and so, by its rarity, the honor bestowed is that much richer. But simply surviv- ing and retiring is no reason to produce a Festschrift. There must be a better reason and the reason is that the person being honored is respected, admired, and important. There must also be affection for the person being honored, else where is the honor.

Although I have know Marcia for twenty years, I never worked in the same library with her. My association with Marcia has primarily been through the Resources and Technical Services Division (RTSD) of ALA, now known as the Association for Library Col- lections and Technical Services (ALCTS) although our paths have crossed in other meetings in Charleston, South Carolina, and Durham, North Carolina. I am not a serialist so my perspective on Marcia Tuttle and her contribution to American librarianship is, of necessity, broader but no less appreciative.

How do you judge someone’s career to be outstanding and worth singling out? In some instances it is for a single contribution although even there, a closer look reveals a long, sustained achievement. I am thinking of Henriette Avram and Fred Kilgour as two examples. We think of Henriette and the MARC record; we think of Fred and OCLC. Those are their lasting memorials but they are merely the crowning achievements on long, rich careers.

In 1985 I wrote, “No matter what our line of work, it is reassuring to own a handbook that we can refer to for advice and help. For the serials librarian, that handbook is Marcia Tuttle’s Introduction to Serials Management (1983).” I stand by that statement and add a second volume to the indispensable reference shelf for serialists, Serials Management (1996). These two works will remain classics in the field but they alone do not war- rant a Festschrift. They are indicative of Marcia’s knowledge of serials and her ability to explain her knowledge to others-Marcia the teacher.

Marcia has long been in the forefront in the fight to understand the serials publishing world, especially the world of scholarly serials and their price tags that have

-A TRIBUTETOMARCIATUTTLEONHERRETIREMENT- V0~.23,No.2 (SUMMER 1997) 15

escalated steadily for more than a decade. For most of that time, Marcia has edited The Newsletter on Serials Pricing Issues on the Internet. Marcia has edited this electronic publication with courage, wisdom, grace, fairness, and purpose. Where else will you find so permanent a record of the dialogue among publishers, librarians, subscriptions agents, lawyers, and scholars‘? No controversy has been avoided, no side has been without a say.

My direct knowledge of NASIG is limited to a single meeting, the one held on the Duke University campus where Marcia and I got to dance together on the Cam- eron Indoor Stadium floor and, along with others, learn to clog. I know how involved Marcia has been, directly and through proteges. The spirit that prevailed at that NASIG meeting is apparently representative of other NASIG meetings-teamwork, recognition for contributions, teaching, dialogue, learning, professionalism-the spirit of Marcia Tuttle and her life’s work in serials.

Marcia is a leader in other areas, too. She was a mainstay in the RTSD Serials Section for as long as I was active in that organization and she also served as president of RTSD, bringing order to board meetings that had sometimes tended to drag on. I admired her leadership--meetings began on time and ended on time and the entire agenda was dealt with. One of the main benefits of involvement in ALA national conferences and meetings is the opportunity to work with colleagues from other libraries over extended periods of time. These working relationships foster admiration for the knowledge, leadership, and integrity of those colleagues and, if we are fortunate, friendships develop. These friendships, renewed twice a year, offer suste- nance to one’s career. These are the ties that bind our profession together.

There are many others, along with me, who consider Marcia a friend, indeed, and that imbues her contributions to our profession with humanity. Marcia personi- fies serials work and all that makes our work worthwhile.

BIRDIE MACLENNAN COORDINATOR, SERIALS & CATALOGING

BAILEY/HOWE LIBRARY

UNIVERSITY OF VERMONT

Marcia left her imprint at the University of Vermont (UVM) library long before I arrived. The catalogers

used to tell stories about her fleeting passage of time (about a year) as head of the UVM Reference Depart- ment in the late 1960s. Barbara Gay, Associate Profes- sor Emerita (former Head of Cataloging) used to tell me of their excursions to Montreal to go to the opera. But Marcia soon left Vermont to find her roots in the warmer climates of North Carolina as a Serials Librar- ian Extraordinaire.

“Birdie, if you ever need help [with serials], call Marcia,” Barbara used to tell me. It did not take long to find an excuse to call Marcia. As I recall, it was the fall of 1990. I had been working in Vermont for about three months when I went to the Fifth annual NASIG conference at Brock University in St. Catherines, Ontario. The Brock conference instilled in me a new level of

awareness and enthusiasm for serials librarianship and the possibilities for networking with colleagues to find solutions and common answers to problems and issues facing serials librarians in their day-to-day work. After that first (for me) NASIG experience, I returned to the world of serials cataloging in Vermont and began to consider ways to use evolving electronic communications technologies to overcome the post-NASIG sense of isolation I felt in working in a remote geographic locale with a need to develop contacts and resources for answering questions and solving problems in my day- to-day work.

Marcia was a pioneer who realized early on the possibilities for using electronic communications technologies to “stay in touch” with a broad, international community of serials people and contacts. Since 1989, she had been editing and publishing the electronic Newsletter on Serials Pricing Issues. Highly acclaimed and recommended by colleagues at UVM, 1 recall the impact of the Newsletter’s regular appearance in our incoming e-mail as we were considering budgetary implications associated with rising journal costs and were beginning to gear up for a round of cancellations. Marcia’s work with pricing issues, via the Newsletter, was clearly reaching a large (and growing), diverse community of subscribers, while transcending oceans and international borders of communication. In reading the Newsletter we at UVM could see that we were facing the same issues and concerns as a number of other colleagues around the country and the world and were not alone in our methodologies.

Marcia’s open, upbeat, and easy-going “virtual” style as an electronic newsletter editor made her seem easily approachable as a natural resource or contact- person for consulting with in developing the idea to launch a generic “serialist” discussion forum-not

16 SERIALS REVIEW - CINDY HEPFEK -

related to serials pricing issues-but, rather, to more general serials issues of concern to those of us working in libraries. Keeping Barbara Gay’s voice in the back of

my mind (“Call Marcia!“), my first contact with Mar- cia was by e-mail, and concerned a tentative query about a “serialist” list. I still remember the gracious and enthusiastic response I received from Marcia . . . She thought it was a wonderful idea, encouraged further development, and offered an ambiance of continued and ongoing collaboration by inviting me to stay in touch. Some weeks later, when SERIALST was launched, Marcia announced the new list in the News- letter.

Since those first, early days of SERIALST’s concep- tion, Marcia and I have been conversing and collaborating regularly by e-mail. One of Marcia’s primary concerns has always been how to provide the best possible means of disseminating serials information effi- ciently and effectively. Our informal collaboration eventually evolved into a formal partnership and collaboration. In the fall of 1991, when Marcia was looking for an avenue to distribute pricing news more rapidly and I was considering ways to create a moderated (i.e., more focused) listserv environment for serialists, Marcia worked with me to form a joint collaborative partnership to moderate SERIALST. While we officially expanded SERIALST’s scope to include news on serials pricing and a “full range of serials topics,” selected messages from SERIALST would also be included in the Newsletter on Serials Pricing Issues, at its editor’s discretion.

Over the years, SERIALST has grown into a busy discussion forum with daily incoming messages that are scanned by the moderators before being forwarded to the 2500 member subscriber listing. For the list to run smoothly, it requires that moderators be available constantly to monitor mail, to answer questions from subscribers (or people interested in learning more about the list), to read incoming messages and sometimes make decisions about appropriate content (i.e., does the content of the message fall within guidelines of the Scope & Purpose document governing use of SERIALST), and to distribute mail it to subscribers. In our six year partnership of moderating SERIALST, Marcia has always been there to help moderate the list, to help shape use guidelines, to offer guidance and counsel to myself and to Ann Ercelawn, as we rotate shifts in moderating. Since SERIALST’s inception, I can not think of a time when Marcia has not been there for us . . . always upbeat, positive, and with a sense of humor to keep things on track, and to give weight and

worth to the things we do as serialists (and/or as “SERI-

ALSTs”) .

I would say that we are going to miss her when she

retires. Indeed, we had a moment of panic earlier this year when we learned of her retirement. However, we have recently been most happy to learn that, although Marcia is retiring, she won’t disappear. The links that have held strong all these years in building an electronic communications network for the Newsletter on

Serials Pricing Issues and SERIALST will continue with Marcia at the helm of the Newsletter, and as a vital associate moderator in SERIALST operations. So, we are gloating: Marcia will remain a part of the SERI- ALST moderators team and we get to continue to work with her. Rumor has it too, that old serials librarians never disappear; they continue to serve as consultants!

Marcia and I had been collaborating on SERIALST for almost a year before we met for the first time in Atlanta at the 1991 ALA annual meeting. As I recall, the Atlanta meeting was more a way of just finding a way to say “hello” in person for the first time, rather than a place to discuss “business” per se. We met infor- mally and continued talking about the same kinds of electronic communications issues that we liked to discuss on e-mail. It was not until 1992, and the UK Seri- als Group (UKSG) meeting in Edinburgh, that I really feel as though I got to “meet” Marcia. Prior to the conference, Marcia, Ken Kirkland, and I met in Glasgow and traveled around the Scottish Highlands together for six days in a rented car. It was Marcia (with coaching from Ken) who taught me the finer points of driving on the “other side” of the road. Truth is, I probably never would have made it to UKSG or Scotland if it hadn’t been for Marcia. She told me when the airfares were at the lowest, what to expect in terms of the meeting, how to tell a British pound from a twenty pence piece. In informing me that the airfares to the UK were less, at the time, than those to the west coast of the US, and that UKSG budgets their conferences along many of the same lines as NASIG (NASIG was modeled on UKSG), the trip suddenly became that much more appealing and affordable. Marcia ensured that we met in Glasgow, had a good time traveling through various parts of the Highlands, and that we arrived safely at the conference site in Edinburgh-all in good fellowship (with only one minor moment of crankiness when, one day, we spent too much time driving and got lost on the way to our evening lodgings).

The Scotland trip is also important for another reason. It elicited the need to find additional help and back-up support for moderating SERIALST. It was

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to our good fortune that while Marcia, Ken and I were touring Scotland, Ann Ercelawn was kind enough to “list-sit” SERIALST as a “guest-moderator”. Ann’s energy, enthusiasm, and commitment to electronic communications in general and SERI- ALST in particular blended congenially with the moderated configuration and soon her “guest-moderator” presence was established as a permanent associate moderator presence. Since 1992, the three of us have worked together to ensure the vitality of SERI- ALST as an Internet communications tool for librarians.

There are probably a number of other stories I could tell about Marcia . . . . How she makes the best mint iced tea I ever tasted and how she loves cats; how she always gives good advice; how even when she has a strong opinion about something, she remains open to hearing other sides of the issue . . . how she’s been a great mentor and friend all these years. But I’ve already written more than I was asked to write, and I’m sure there are many others who have Marcia stories to tell. Time to pass the pen, and let others take up the tale . . .

DIANNE LEONG MAN

DEPUTY UNIVERSITY LIBRARIAN

(ECHNICAL SERVICES)

UNIVERSITY OF THE WITWATERSRAND LIBRARY

The Internet is an amazing tool, but it takes special people to make it truly valuable and indispensable. Marcia Tuttle harnessed its power at an early stage to send out her message of hope: serials librarians of the world unite, you are not alone in fighting the battle against escalating journal prices! Here in South Africa I felt very comforted by this. It is thanks, too, to the Internet, that a special bond has been formed between Marcia and myself, because it is through our e-mail correspon- dence that we introduced ourselves and became good friends.

Marcia’s trip to South Africa to speak at our national library conference in September 1994 was a highlight, as librarians were able to see and hear in person a true leader in her field. She also visited a number of libraries throughout the country, and everyone was impressed with her warmth and professionalism. For this visit we have EBSCO to thank. They may not always agree with her views, but they understood the long-term value of sponsoring such a

visit for the benefit of librarians who up till then had been isolated from the world physically, politically and professionally. Marcia has been an inspiration to us, and we wish her well in her new ventures, whatever they may be.

MIKE MARKWITH

CHIEF EXECUTIVE OFFICER

SWETS & ZEITLINGER, INC.

This summer, the world of serials will lose one of its most active and passionate members with Marcia Tut- tle’s retirement from her job. For twenty years I have known Marcia as the Serials Librarian at UNC-Chapel Hill. We have fought over serials/vendor questions or examples that appeared in her breakthrough Newsletter

on Serials Pricing Issues. We have discussed and debated the value of doing business with companies I represented: we have done business together and we have NOT done business. And my memory of the professional side of Marcia over the entire twenty years is her passion for serials, serialists, and her dedication to

the responsibility given her to do and have the best for the University of North Carolina.

For twenty years I have also known the personal side of Marica, and I have been blest with a friendship that has seen just as many if not more discussions and debates on the merits of her Mets vs. my Braves; on Duke basketball in particular and ACC basketball in general; and on the Church (Catholic and Episcopal). I have lost more bottles of liquid refreshment than I’ve

won thanks to the Mets ripping my Braves during the 80s; but, thanks to Marcia, I was able to see Duke play at Cameron Indoor Stadium in their NCAA Champion- ship year.

Marcia was always willing to include me (and oth-

ers) in her serials course at UNC-SILS. And she was my “boss” as Chair of the Conference Planning Com- mittee for the Tenth Annual NASIG at Duke. In many ways, I hope that she realizes her teaching serials and the leadership she gave for the tenth NASIG meeting represent two tangible examples of the positive influence she has on the world of serials and serialists. Although she retires from her position at Chapel Hill this summer, I’m looking forward to more Durham Bulls games, another Duke basketball game, and talking sports with Marcia for many years to come.

18 SERIALSREVIEW - CINDY HEPFER -

SYLVIA MARTIN

COORDINATOR,RESOURCESERVICES

VANDERBILT UNIVERSITY

Even though I had met her previously, I really became acquainted with Marcia Tuttle in 1987 when I decided, at the last minute, to attend the tenth anniversary meeting of the United Kingdom Serials Group (UKSG). Marcia jumped in without hesitation to put me in touch with just the “right” people for last minute conference registration and housing. In conjunction with this meeting, which was being held in Oxford, she had just organized the first of her Tuttle’s Tours. The tour sounded like a good deal to me, and I quickly signed on. This would be my first trip abroad (yes, even at my ripe, old age!). I was delighted when Marcia suggested that I meet her at the Atlanta airport to travel together to Lon- don.

Upon arrival at Gatwick Airport where we exchanged our dollars for pounds, Marcia sat me down and patiently explained English currency to me. We took the train into London where Marcia was staying at a lovely hotel, and I, at a charming B & B in advance of the Oxford conference. During our couple of days in London, she introduced me to St. James Park, Bucking- ham Palace, roundabouts, afternoon tea, loos, the Lon- don underground system and double-deck buses. While in London, I attended the Third International Learned Journals Seminar where Marcia presented a talk on “New Trends in Library Acquisitions.” She was one of several noted speakers that day, and I was so proud to know her!

At the conclusion of the memorable UKSG conference, climaxed by dinner at Blenheim Palace, Tuttle’s inaugural tour grouped and took off by rail and van to enjoy the enchantment of Scotland. Marcia’s love for Scotland made her the perfect leader for the group. Her enthusiasm was contagious as we meandered through the corridors of Edinburgh Castle, Holyroodhouse, Claypotts Castle, Glamis Castle, and ambled along the streets of Culross, Dunfermline, St. Andrews, and Aberdeen. We sat on the edge of our seats at a murder trial in the courts of Edinburgh, and we feasted lavishly at a luncheon in Aberdeen, arranged especially for our group and presided over by the Lord Mayor himself! And, yes, we did take in a few libraries along the way! Marcia did a superb job of coordinating the trip- arranging for transportation, meals and accomodations, sightseeing, and keeping her brood of nine together and on time. The trip was a very special one for me, not

only because it was my first trip across the Atlantic, but because of the friendship which developed with this truly remarkable lady.

I recently heard Marcia remark that she might like to pursue a second career as a tour guide-after she cleans her closets and washes her windows! If this second career becomes a reality, sign me up, Marcia! My bags are packed and I’m ready to go.

JAMES R. Mouw

HEAD, SERIALS DEPARTMENT THE UNIVERSITY OF CHICAGO LIBRARY

There are many facets of Marica Tuttle about which I could write. I could talk about her as the editor of the Newsletter on Serials Pricing Issues, or about her work as Chair of the NASIG Conference Planning Commit- tee for the Duke Conference. I could talk about her leadership in the formation of the Aqueduct group, or about her book that I have the pleasure of making my serials class purchase. But I would rather write about Marcia as a friend.

I can no longer remember how I met Marcia; it seems like she’s always been a part of my life. Marcia is the person I turn to first whenever there is breaking news in the world of serials, and I remember with pleasure several “quick” phone calls that lasted hours. I have never been able to join a Tuttle Tour but I can image the good time that must have been had by all based on the many hours of pleasant conversation that we have shared, sitting on her deck or mine or squeez- ing in a few quick moments during the course of an oth- erwise hectic conference. My life has been richer for having made Marcia’s acquaintance and I look forward to many years of continued friendship. Marcia, save some apple juice for me!

BERNARD NAYLOR

UNIVERSITY LIBRARIAN HARTLEY LIBRARY

UNIVERSITY OF SOUTHAMPTON

I have been grappling with “the journals problem “ for more years than I like to remember. From the earliest stage, this was a obviously a problem shared with colleagues across the Atlantic, and the opportunity to meet them at conferences and discuss our respective stand-

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points was an important factor in developing my own views. I cannot remember precisely when I came across and signed up to receive NSPZ, but I can say that it has been even more important than conferences in this process of exchanging opinions and insights.

I have enjoyed the accessibility of NSPZ. By that I

don’t principally mean that it’s regularly (or rather, since we’re talking serials, irregularly) there at the screen on the desktop, though, of course, it is, but rather that the process of compiling and disseminating it has felt very close at hand. This is partly an almost inevita- ble feature of the electronic format but also has owed a lot to Marcia’s light touch and her enthusiasm which gave this occasional contributor, at least, a sense of being a partner in the enterprise. Occasionally I noticed that there was also a distinguished editorial board, and no doubt they play a valuable role. I hope that they will not feel offended if I say that NSPZ has felt like a personal creation, which is one of its great strengths.

NSPZ was probably the first electronic product to hit my desktop, something which no doubt a number of other professionals could also say. So it has also played an important role for me in illustrating some of the potential of electronic communication, and enabling me to play my part in that. The organized hurly-burly in which the luminaries of our profession have rubbed electronic shoulders with people just starting to make their careers or with gatecrashers from other disciplines or from the commercial sector has been very refreshing. You have never quite known what to expect next, but it has invariably been stimulating. Sometimes I have been nudged by Marcia: “You shouldn’t keep that to yourself: you ought to say it in NSPr’--or words to that effect. No doubt she’s done it to others as well, and this has been another factor making up the particular NSPI flavor.

Sometimes we’ve had the pleasure of Marcia’s com-

pany at our conferences over here, and no one more welcome from among our transatlantic colleagues. But this has essentially for us been a relationship dependent on the net. Her reputation and her style had become familiar electronically long before we met the person. As an illustration of this, one of the most extraordinary things to happen to me occurred when I answered Marcia’s SOS to collaborate with Marilyn Geller in writing an article for volume five of Advances in Serials Manage- ment. I still have not met Marilyn face to face, but we managed to carry the joint contribution through to publication, and I often mention this as an example of how the electronic medium can change the way people work.

I am sure I speak for many British colleagues, Mar- cia, when I wish you a long and happy retirement. You

can be sure you will not be forgotten-at least for as long as NSPZ continues to announce itself on our screens from time to time.

ANN OKEKSON

ASSOCIATE UNIVERSITY LIBKAKIAK

YAM UNIVERSITY

Like many in the serials community, I’ve admired from near and far all that Marcia Tuttle has accomplished through the years. It’s no exaggeration to say that long before it was fashionable, let alone a “hot topic,” long before we thought of serials as a field in its own right, she began to promote serials librarianship and management almost single-handedly and then, in concert with others who embraced its practice, she has energetically and unabashedly continued to grow, enrich, and enhance the field. If one asks who else deserves to be mentioned in the same serials-pioneer breath with Marcia, it is not easy to think of another name so prominent.

Two distinguished serials of her own creation, Advances in Serials Management and the Newsletter on Serial Pricing Issues, reveal just the tip of her innovation iceberg. There are many other examples of her leadership and energy, not only related to publication or the totally serious pratice of her skills, but also demonstrat- ing a light, adventurous, well-rounded touch. For example, how many others remember Tuttle’s Tours, patiently building links between British and American librarians with the bonus of a little tax-deductible tourism?

I am one of many who have personally benefited from Marcia Tuttle’s mentoring. It is not that she did us favors, but that she has been untiring in seeking out talent, finding outlets for new leadership, and giving it its due. When I first properly met Marcia in the mid-80s I had moved from academic serials librarianship to work with a New York serials vendor, but I was still eager to keep my librarianly hand in however possible. We met officially through the business of my new employer, and for whatever reason (still not quite known to me) she subsequently approached me to ask for a chapter for one of the first volumes of Advances. She gave me a free hand about what to write (so long as it related to serials pricing), then applied a keen eye and an editorial pencil to the style and structure of what I wrote and made it better than it had been. It was my first introduction to being in the hands of a serious and capable editor and it was a powerful experience for me. Her

20 SERIALS REVIEW - CINDY HEPFER -

editorial skill has, in fact, been applied to a great number of books and articles over the years and has been instructive to many of her contributors.

I was fortunate that the article Marcia Tuttle solic- ited went on to win the American Library Associa- tion’s Blackwell North America Award for Article of the Year. Other works with which she has been connected have similarly achieved professional recognition and opened doors for their authors. While Marcia’s overarching purpose was to produce a first- rate volume of an important collection, I am much in her debt for talent-spotting and cultivation, as well as other kindnesses and learning experiences. One sus- pects that Marcia’s energy will continue long past an altogether early and enviable retirement, one that will simply offer her more time to give expression to the panoply of waiting ideas that a full-time job has not been able to permit.

ANN L. O’NEILL

ASSISTANT PROFESSOR

COLLEGE OF LIBRARY AND INFORMATION SCIENCE

UNIVERSITY OF SOUTH CAROLINA

I first met Marcia when I was a new, brash, know-it-all doctoral student employee at UNC-CH. I soon realized however, that I could never know everything about serials, because even Marcia admitted she didn’t know all there is to know about serials librarianship.

Marcia quickly showed me that she is a teacher in all the best senses of the word. She willingly and eagerly shares her knowledge about serials librarianship is any setting-work, classroom, conference, or over dinner. She is not afraid to admit that she doesn’t know something. And like all great teachers, she never stops leam- ing. She wants to learn from her students because they bring different experiences and perspectives to serials librarianship. Marcia then takes all she learns and incorporates it into what she teaches the next person or group.

Marcia is also an excellent mentor. She helps new librarians because she wants to, but also because someone did the same for her early in her career. She “asks” that you to do the same in the future. Although I worked as a part-time student employee, I was treated as a colleague, included in important and not so important decisions, and my ideas were given due consider- ation. I was taught that it is ok to make mistakes because it is part of the learning process. Like all good

mentors, Marcia patiently listened to work and personal problems and shared in my successes. As the mentoring process continued, Marcia let me be a sounding board when she was working on a problem. And, I am proud to say, we became friends.

I doubt I will ever know as much as Marcia does about serials librarianship, but if my association with her allows me to be the same type of mentor and teacher to even one student, I will have started to repay my debt. Pass it on.

KITTYPORTER DUKE CHEMISTRY LIBRARY

DUKE UNIVERSITY

I am not a serials librarian. However, as a chemistry librarian I am a big-time selector/user of serials and a sufferer from the associated problems. So, I knew about Aqueduct I and its significant accomplishments. When Marcia Tuttle invited me to attend Aqueduct II, I was flattered and a bit puzzled about what I could contribute. The weekend arrived and I presented myself at the beautiful conference facility. The following two days were busy, stimulating, packed with information, and, above all, lots of fun. I especially enjoyed the chance to get to know Marcia and to see how all present regarded her with respect and affection.

Since that time, I have twice been a guest lecturer at her serials class at the library school. Both times her students were interested and eager to ask questions and to contribute their experiences. This tells me Marcia is a good and creative teacher and makes me sorry I never got a chance to take the course myself.

Marcia, your neighbors down the road will miss your advice as well as envy your chance to begin a whole new life far away from vendors and claims and missing issues and . . . . . . .

JOHNERIDDICK HEAD, TECHNICAL SERVICES

CENTRAL MICHIGAN UNIVERSITY

In the Imperial Hotel’s breakfast bar, my mind reeling from the long overnight flight from New York, grease- bathed eggs and a refreshing draught of English ale, I encountered Marcia Tuttle. With pursed lips and an eye full of twinkle, she welcomed me to London. “Drink up


John,” she commanded, “then we will have a nice brac- ing walk about.” Thus, on a damp and chilly, yet romantically foggy Sunday morning in March of 1984, we stepped out on Southampton Row for a brisk walk through Russell Square and parts of Bloomsbury. Lon- don was everything I had ever dreamed about . . . Marcia Tuttle had opened a door.

In one sense nothing was unusual in this occurrence, for Marcia Tuttle has spent a lifetime opening doors for others. On the above occasion we were on our way to the Annual Conference of the UKSG at the University of Surrey, a meeting which in the long and the short of it, planted the seeds of what was to become the North American Serials Interest Group.

A few weeks following the UKSG venture, at Mar- cia’s invitation. I boarded Piedmont Flight 6423 in Lansing, Michigan, flying through Dayton, Washing- ton National, Charlotte, and Winston-Salem to Charleston, South Carolina, in order to attend the Col- lege of Charleston’s Annual Conference on Book and Serial Acquisitions. Marcia had opened another door for me-1 have returned nearly every year to Charles- ton with genuine eagerness to learn and to visit friends like Marcia and Katina Strauch.

Perhaps my vision has become a little bent. These memories lack the stodgy appearance of profound professionalism. Marcia is, however, a warm and fun lov- ing lady and these thoughts of times past are etched deeply in my memories and greatly treasured. May she continue to open new vistas for many others in the years ahead.

FRIEDA ROSENBERG

SERIALS CATALOGING

DAVIS LIBRARY

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILI,

At UNC-Chapel Hill, we’ve been prepared for a while that Marcia will leave us at the end of this fiscal year, after a long and successful career that took her far beyond her position as our Head of Serials. We understand the appeal of retirement, and the time it offers to pursue both her cherished goals of research and relax- ation, or even to accept a new challenge among the many that will surely come her way. For most of us in the Library, however, it still hardly seems possible to visualize her office standing empty, without the familiar seated figure, eyes intent on the computer screen where she analyzed, networked, wrote, edited, and

championed library interests in the field of serials on behalf of all of us.

When I started working as a serials cataloger at the University of North Carolina at Chapel Hill eighteen years ago, Marcia already had over a decade of experience as head of the then Periodicals and Serials Divi- sion, a background at the Princeton University Library, and a growing national reputation to boot. Yet she earned our undying admiration by working several hours a day for several months as an apprentice serials cataloger in order to round out her expertise, and encouraged others on her staff to do the same. She offered us similar opportunities in her department.

Though Marcia could be a demanding colleague or collaborator, tolerating no shoddy work nor foolish intrusion, she was a mentor worth her weight in gold for the serials neophyte. She gave advice and encouragement to people she felt had talent, whether or not they had library degrees. She was a patient and knowledgeable instructor in serials lore. She willingly taught me to how to subscribe to and read SERIALST and let me come to read it on her department’s computers before we acquired a modem in Cataloging. She suggested a place for my first article and urged me to sub- mit it on a floppy disk; she invited me to write and do guest teaching. Later she extended the same encouragement to others, and unselfishly gave her colleagues the opportunity to collaborate with her in issuing her landmark serials texts.

As she leaves, her vacant office will be like the empty house of a friend who has moved away. This neighborhood will long hold her in memory, and her former neighbors wish her well.

MINNA SAXE

CHIEF TECHNICAI_ SERVICES LIBRARIAN

GRADUATE SCHOOI. LIBRARY

CITY UNIVERSITY OF NEW YORK

Marcia Tuttle and I go back a long time. How long, I’m not sure! What I remember is that Mrcia was always knowledgeable about serials and expressed her opinions on them, and on related areas, articulately and often.

Marcia has always been a leader-a role she was willing to assume even at critical times. Two rather divergent incidents come to mind in this regard. The first one concerns the occasion when Marcia became Chair of the RTSD (now ALCTS) Serials Section of


ALA. She thought she would be spending a year as

vice-chair/chair-elect, but the chair unexpectedly

resigned and Marcia had to step into the chair’s shoes

right away. The second time was on foreign shores,

when Marcia volunteered to lead a group of serials

librarians to a UKSG conference when they were aban-

doned by their tour guide. In both cases, Marcia was

wonderfully successful and earned everyone’s respect

and high regard for handling a difficult situation with

no advance warning.

Marcia has been a proponent of many serials-

related causes. She carried the torch on serials pric-

ing by producing NSPI. Many of us depend on this

newsletter for its stimulating dialogues and factual

information. Moreover, the fact that it was online

prompted many serialists to learn to use Bitnet and

the Internet and even e-mail, just so we could access

this new resource.

Marcia has been the recipient of many library

awards and honors. She has contributed enormously to

the field in terms of publishing, speaking, organizing

meetings and conferences. Even a stint on crutches

didn’t slow her down.

Her old friends are very sorry (and envious!) to

see her retire, but we all know that she probably has

several scenarious ready to be played out in her

“golden years.”

EDWINSHELOCK

11, RUE GEORGES DIVENAH

22600, H~~MONSTOIR

FRANCE

1 am Edwin Shelock, now retired, or at least almost

retired. I was with the Royal Society of Chemistry in

the UK and responsible for Turpin Distribution Ltd.

1 was also chairman of ALPSP (The Association of

Learned and Professional Society Publishers) and

chairman of the ad hoc committee which established

the formats and procedures for the magnetic tape

interchange of subscription orders. I am at present a

director of Turpion Ltd., a partnership company of

the RSC and Pion Ltd. for the development of

learned journal publishing in Russia, and General

Director of its sister company under Russian law,

Turpin-Moscow.

THEINTERNATIONALLEARNED

JOURNALSSEMINAR ANDUKSG

I will not go deeply into the causes, but just to say that in 1983 there was much animosity passed across the Atlantic with reference to learned journal prices in Europe. I wrote to the then president of the ALA and invited him to send a group of librarians to make their case at a seminar in London. In return I promised to gather together a representative group of people, influential in the publishing of learned journals, who would argue their case in reply.

The meeting took place at the Institute of Mechani- cal Engineers at the end of March 1984 on the Friday before the annual meeting of the United Kingdom Seri- als Group. One hundred and twenty persons attended from across the world, not just Europe, but even from Japan and Australia. The leader of the American group was someone named Marcia Tuttle. The debate which ensued was remarkable. There was an openness and honesty rare on these occasions, when normally most defended their commercial positions. Much of this was due to the clear and positively forthright statements from the visitors from the USA.

It did not stop there. Into the night the discussions continued around many supper tables. I gave supper to sixteen and the discussions continued till midnight. There was one particular incident which was to have repercussions two or three years later when Jerry Curtis of Faxon realized that in the regrouping around the table during the intense discussions, he found himself face to face-and in fact approving-the arguments of the man in front of him, the representative of EBSCO, commercially a dire enemy.

The following week were the meetings of UKSG and many were due to go on there and took the discussion with them. There Marcia found herself on the home territory of UKSG and John Merriman of Black- well’s. From this meeting over the next two or three years developed the idea of an American version, the North American Serials Interest Group, NASIG.

The idea of an international annual meeting grew from the excitement of this seminar, and the juxtaposi- tion with UKSG was obviously of advantage to the development of the ideas generated. (1997 sees the thirteenth International Learned Journals Seminar.) The following year, 1985, the meeting was repeated but this time with a more precise subject for discussion, the practice of buying round the world for the best price. This developed into a discussion between Marcia and Gillian Page of the “just price,” a concept which was


almost metaphysical. The definition of the journal as packaging material for the transmission of ideas, and that the ideas themselves were free, and that it was the physical process of delivering those ideas which cost money and in which there was commerce, began to crystallize. Not a new idea but in this new form was to run through much of the discussion for many years to follow.

It was in the third year, when Jerry Curtis’s surprise confrontation was now routine, that the problem of the efficient use of computers in the transmission of subscription orders was considered. The idea was to reduce the labor involved in this tediously meticulous work, and to help with the financial costs of very large amounts of money being disbursed long before they were truly due. The idea came from the audience and was challenged there as impossible to achieve in such a disparate and dispersed commerce. Jamie Cameron of Wiley’s and the Publisher’s Association was in the chair and put the challenge to myself in the audience as the representative of ALPSP. Two months later was the first meeting at the Royal Society of Chemistry, and two years later the final details were published and today it is mere routine.

Marcia acted like a catalyst. The reactive principles tended to be other people, but at the center was the moderator always influencing. The measure of her influence on this trade will come later as it is discovered how great is the need for direction, left by her retirement.

KATINA~TRAUCH HEAD,COLLECTIONDEVELOPMENT

COLLEGEOFCHAKLESTON

I think that I have always known Marcia Tuttle. She was born to be the Head of Serials at UNC-Chapel Hill. She came and simply “hit the ground running.” Marcia has been a great support to the entire serials profession-not just through her leadership and work on publications and committees, but also through her friendship and willingness to provide a role model for all of us. She has always been willing to turn an ear, especially to “the grassroots, little gal or guy.”

I remember when I first started the Charleston Con- ference, when there were only a handful of people in the room, Marcia and I used to sit together in the wings and listen. The Conference was very different then, because of the fact that there were so few people. And

it’s because of people like Marcia Tuttle-who served for countless years on the planning committee-that the Charleston Conference is a success. Marcia added her flair and aplomb and panache to the whole thing. She is a very informal, fun person, and she encourages this attitude in her colleagues. At the same time, she has so much useful information to tell us all and in such a painless way. I remember when she proposed “Hyde Park Comer” and it became an instant success.

With her work on NASIG and the electronic pricing newsletter (NSPI), Marcia has made a mark that the profession will never forget. And we will never go back! But, then, I am confident that Marcia isn’t really retiring! Just you wait and see. She is still going to be out there to help us all.

All the best, Marcia, and thank you for being a friend, colleague, leader, supporter, and friend to all of us.

JOHN TAGLER DIRECTOR,CORPORATECOMMUNICATIONS

ELSEVIER SCIENCE

Marcia Tuttle’s name is known far and wide in the publishing industry-and it is a reaction of respect and, I must admit for many of us, fondness that it elicits. She has been at the forefront in bringing the topic of serials into an international forum, perhaps not always to a publisher’s delight but certainly putting the important issues on the table and giving a fair hearing to everyone involved.

This has been accomplished on so many levels, most notably as editor of Newsletter OH Serials Pricing Issues, which broke new ground in providing a needed locus for discussion of fast-breaking, serials-related topics. But there have been many other contributions- as a key player in the creation and formative years of NASIG, as instructor of one the rare serials classes taught in library schools across the country, as author of two textbooks on serials, as an international speaker on serials topics of relevance and importance, not to mention as tour guide leading “Tuttle’s Tours” to the UKSG and beyond.

In whatever Marcia has done, she has always sought a balanced perspective. That may not have always been a popular approach, but it has led to a better-informed community at large.

In the more than ten years that I’ve known Marcia, the line between professional association and friend-


ship may have blurred a bit but she always keeps the two roles in perfect balance. I’m always pleased to hear from her on the phone or meet her at conferences. How much I’ve enjoyed speaking to her serials classes over the years. But at the same time, she can also be a tough taskmaster and I know she can ask the difficult questions.

Marsha, we’ll miss you in the many roles you’ve filled in this community, but we’re also hoping that in your retirement you will also find some new and exciting ways to challenge and stimulate us.

DAN ‘I~NKERY

PRESIDENT & CHIEF OPERATING OFFICER,

SUBSCRIPTION GROUP

DAWSON INFORMATION SERVICES GROUP

Few librarians attain the level of influence that Marcia Tuttle has during her distinguished career. With the pioneering online Newsletter on Serials Pricing Issues, she has single-handedly done more to control spiraling journal prices than any professional group. In fact, publishers around the world carefully monitor the newsletter, and many have reconsidered pricing actions in an attempt to avoid the instant publicity gained from expo- sure in NSPZ.

Marcia’s work in education is equally impressive. Over the years she has taught scores of new serials and collection development librarians through her course at the University of North Carolina at Chapel Hill. Sev- eral outstanding leaders in the technical services community have studied or worked with Marcia.

My earliest interaction with Marcia involved her one of her famous Tuttle’s Tours-my role was to assist in making sure this group of librarians was made welcome in the UK and Scotland. She was always on the go and made dead sure that each member of the Tour was well taken care of.

Marcia’s entire career is highlighted with accomplishments-she has given enormously to the profession. I am sure that whatever activities she undertakes next, she will manage to stay equally busy. This activist is not really retiring, but rather making time for more of her wide range of interests.

Best of luck Marcia.....

-A TRIBUTETOMARCIATUTTLEONHERRETIREMENT-

LOIS N. UPHAM

HEAD OF TECHNICAL SERVICES

UNCLE REMUS REGIONAL LIBRARY SYSTEM

It is a little-known fact that I was the only professional librarian to precede Marcia Tuttle as Head of the Seri- als Records Department at the University of North Carolina, Chapel Hill. Under Ashby Fristoe’s direction as Head of Acquisitions, this Central Serials Records Department had literally been pulled together from files that had been scattered throughout the library.

A paraprofessional, Maggie Kellog, initially super- vised the newly-created department. When she left to attend library school, I was looking for a position and interviewed with Ashby. He told me rather pessimisti- cally that the only position he had at the moment was in serials. My immediate response was, “I like serials.” Not long thereafter, I was installed as Head of CSR (Central Serial Records).

I eventually left the position to move to England, and it was not until I returned from overseas that I learned Marcia had assumed the position. During her time at UNC, the Department has expanded and her responsibilities have increased. Before I left, I had written a report recommending expansion. Marcia was kind enough to tell me some time later that much of what I had predicted had, in fact, materialized. She also surprised me by telling me at one NASIG meeting in Atlanta that many parts of a procedures manual I had prepared long before were still in use!

As Marcia now retires from the position we both occupied, I hope that she will carry as fond a remem- brance of the Department as I have. But most of all, I hope that she will have a lot of fun and many active, happy years of retirement!

WILL WAKELING

ASSISTANT DIRECTOR OF INFORMATION SERVICES,

COLLECTION MANAGEMENT,

THE LIBRARY,

THE UNIVERSITY OF BIRMINGHAM

In April 1984 the “Gang of 16” arrived on these transatlantic shores, intrepid serials librarians and welcome visitors from the United States, come to savor the atmo- sphere and flavor the agenda of that year’s UKSG Annual Conference. 1984 saw the Group’s Seventh

VOL.~~,NO.~(SUMMER~~~~) 25

Annual Conference, held at the University of Surrey in Guildford, and it is no exaggeration to say that the impact of that first visit and its immediate successors is still being felt in the programs of the UKSG Confer- ence, and, indeed, in the Group’s very complexion.

The “Gang of 16” had a natural leader, an articulate spokesperson for a different sort of serials librarian, from whom UK librarians found they could learn much. This was Marcia Tuttle. With her came others, who helped her carry the message of the UKSG back to the USA-people like John Riddick, Ken Kirkland, Susan Davis...

Between them they saw to it that North America should have its own similar organization, NASIG, ded- icated to stimulating and sustaining the flow of information and opinion between the partners in the serials chain. But in Marcia they had, and have always had, a champion.

To those in the UK who met Marcia then, and in the years that have followed, it was a decisive revelation. Here was someone prepared to charm, cajole, sweet- talk and hector to ensure that publishers and librarians actually communicated and dealt with each other in open discussion, someone able to persuade the parties that the link between them should be humanized by contact, not sterilized by reticence.

There is no denying that Marcia’s personal approach to her profession and conviction of its importance wrought a sea-change in the attitude of many key British serialists, both trade and library. And when John Merriman and Keith Courtney were invited to Bryn Mawr in 1985 to give a presentation at NASIG’s inaugural conference, and then to join its founding Board, Marcia was the prime mover in getting them there. Just as she sought then to forge together those different links in the serials chains, so she strove, and has succeeded since, in fostering strong and beneficial links between our two continents and cultures (by the arrangement, for instance, through which the two groups exchange annual visits of their Presidents).

The UK, and Scotland in particular, has held a special place in Marcia’s affections. Through the 1980s Tuttle’s Tours brought a string of US librarians across the Atlantic to share that love, spread the gospel, and bring relief to the UK balance-of-trade deficit. What did it matter that she couldn’t convert us to basketball? Likable, friendly, encouraging, Marcia and her tours ran the length and breadth of the country, always taking in the UKSG Conference and always leaving us thoughtful in her wake.

And when we did not have her, the unofficial ambas- sador of American serials librarianship, we had and have the NSPI, that priceless discussion forum so grate- fully embraced by the UK serials community-and the subject of a stimulating paper read by her to the last UKSG Conference held here at Heriot-Watt, in 1992.

Marcia, for this and much more, we salute you and thank you and wish you the long and active retirement you so rightly deserve.

Signed:

John Merriman, Secretary, Association of Subscription Agents, erstwhile Blackwell’s Periodicals; Keith Courtney, Taylor & Francis; Brian Cox, Elsevier Sci- ence Ltd.; Albert Prior, Swets and Zeitlinger; Hazel Woodward, University of Loughborough; Will Wakel- ing, University of Birmingham; Richard Hodson, B.H. Blackwell.

FRAN WILKINSON

DIRECTOR,

ACQ~EITIONS AND SERIALS DEPARTMENT

GENERAL LIBRARY

UNIVERSITY OF NEW M~xrco

Marcia Tuttle is a legend in serials librarianship in her own lifetime. She is a rare gem of an individual who has contributed to the serials community, touching the lives of many people in all areas of the serials information chain.

Among her many life accomplishments, Marcia chaired the Conference Planning Committee (CPC) for the North American Serials Interest Group’s (NASIG) Tenth Anniversary Conference at Duke University in Durham, NC. Marcia’s work made the conference a memorable and informative occasion that will be remembered as a celebration of NASIG and serials by serialists everywhere. Orchestrating local conference arrangements is a monumental task requiring top-notch skills to plan and execute. It requires tact, diplomacy, attention to details, boundless energy and a sense of humor. Most importantly, it requires an ability to keep things in perspective, always striving toward the goal of providing the best possible conference for attendees.

As CPC co-chair for the Eleventh Annual NASIG conference in Albuquerque, NM, I had the honor of shadowing Marcia during the Tenth conference. I

learned much from her about the behind-the-scenes activities required to host a conference-details that

26 ,~ERIAI.S REVIEW - CINDY HEPFEH -

are unimaginable to those who haven’t handled local arrangements on this scale. I will always appreciate Marcia’s candor, thoughtfulness, and words of wisdom as the behind-the-scenes drama of the conference unfolded. After the Duke conference, she continued to answer questions and to graciously address concerns for me throughout the year leading up to the Albuquer- que Conference.

Marcia will long be remembered after her retirement with fondness and admiration by the people whose

lives she touched, as well as those who had the privilege of knowing her.

ANNOTATEDBIBLIOGRAPHY OF THEWORKS OF

MARCIA~TTLE

SUSANDAVIS

HEAD, PERIODICALS

CENTRAL ~IXHNICAL SERVICES

STATE UNIVERSITY OF NEW YORK AT BUFFALO

Marcia Tuttle is the quintessential serials librarian. It’s just that simple. Like many others, I too can testify to her skills at mentoring, teaching, communicating in a non-confrontational way, bringing people together for meaningful dialogue, as well as to her dedication to her chosen field, serials librarianship. I have personally benefitted from her tutelage and continue to admire her clear thinking, especially as expressed in her writings. From a thorough search of Library Literature, I have compiled the following list of publications by Marcia, divided into a section of articles and another of books, each arranged in chronological order (works in progress are not included). There is also a section of works about Marcia.

There are a number of common themes throughout Marcia’s writing: the importance of communication between all parties in the serials information chain, a clear and commonsense approach, the need for a business-like approach to serials acquisitions, and the obligation to do the best job for one’s institution.

BIBLIOGRAPHY

ARTICLES

“The U.S. Serials Group: Is the British Way Right for Us?,” Serials Review, 10, no. 4 (Winter 1984): 93-94.

This is a short piece inspired by her attendance (as

part of a group of sixteen American librarians) at the 1984 UK Serials Group conference, which led to the notion of forming a US or US/Canadian counterpart. Marcia raised many pertinent questions to consider, particularly in light of the existence of the ALA RTSD Serials Section and a Canadian Library Association Serials Interest Group. She noted the benefits in the UK of real communication between people whose jobs are related to serials publications. While Marcia did not answer her own question in this piece, it is interesting to note that the North American Serials Interest Group came into existence a few short months after the appearance of this article.

“Serials,” in The ALA Yearbook of Library and Infor-

mation Services ‘84 (Chicago, IL: American Library

Association, 1984), 263-266.

Marcia reviewed the major developments in serials during 1983 for the yearbook published by the Ameri- can Library Association. Major topics covered were journal costs and the application of electronic technology to the serials industry.

“Magazine Fulfillment Centers: What They Are, How They Operate, and What Can We Do About Them,” Library Acquisitions: Practice & Theop 9, no. 1 (1985): 41-49.

Alerted to problems in her own library with mass- circulations titles, Marcia set out to investigate fulfillment centers. She described what they are, why they are needed, and typical problems experienced with them. She reviewed responses from subscription agents and gave some guidelines for librarians. She also spec- ulated on what the future would hold for fulfillment centers.

“Can Subscription Agents Survive?’ Canadian

Library Journal 42 (Oct. 1985): 259-264.

This paper was presented at the Serials Interest Group session of the 1985 Canadian Library Associa- toin Conference. Marcia described the traditional role of the subscription agent and identified several factors which impact the agent’s business: magazine fulfillment centers, publisher discounts, saturation of the subscription market and electronic publishing. She concluded by advising librarian customers to clearly articulate what they do, what they need, and what they plan to do to help the subscription agent best develop services which will be useful in the library market- place.

-A TRIBUTETOMARCIATUTTLEONHERRETIREMENT- VOL. 23,No.2 (SUMMER~~~~) 27

“Serials,” in The ALA Yearbook of Lihrury and It@-

ration Services ‘85 (Chicago, IL: American Library Association, 1985), 260-262.

Marcia reviewed the major issues in serials librarianship during 1984: prices, resource sharing, and online systems.

“The Pricing of British Journals for the North Ameri- can Market,” Lihrqy Resourc~rs & Techicul Ser\,icrs

30, no. 1 (Jan. 1986): 72-78.

This paper was an informal report of the seminar “Learned Journals: The Problem of Pricing and Buying Round” which was held March 22, 1985 and sponsored by the Association of Learned and Professional Society Publishers and the Publishers Association. It opens with a more detailed and in-depth explanation of the problem than her articles in LAPT and The Serials Librarian (which were based on presentations), and is followed by a report of four other speakers at the seminar. Each speaker represented a particular viewpoint, Marcia providing the American librarian’s perspective. The speakers were very frank and open in their positions, and Marcia’s conclusion pulled no punches. It is clear that all parties did not understand what the others do or why, but the discussion resulted in some action to alleviate this particular problem.

“North American Prices for British Scholarly Jour.-

nal,” Lihrtrty Acyuisitiom: PracIc.tic.e and Theory 10.

no. 2 ( 1986): 89-96.

This paper was based on a presentation at the 1985 Charleston Conference. In it, Marcia played two roles, that of a friendly American serials librarian and that of a British publisher of scholarly journals. In this way, she was able to present both sides of the issue to the audience and foster open discussion of the problem and develop some reasonable solutions. The question and answer period from the presentation is also included.

“Serials.” in The ALA fiw+ook of’Lihrur~~ und Ir!fi)r-

tnr~tim Setviws ‘86 (Chicago. IL: American Library

Association, 1986), 293-295.

Marcia reported on the major issues of 1995: pricing of journals, especially discriminatory pricing by some foreign publishers; the evolution of automated serials systems into microcomputer-based serials management systems; the CONSER Project; and the birth of the North American Serials Interest Group.

“An Annotated Bibliography of 1982- 1985 Books and Articles on Serials.” in Ad~w~rs irz Scrids Mtrrqcy-

ment, v. 1. ed. by Marcia Tuttle and Jean G. Cook (Greenwich, CT: JAI Press, 1986), 135-230.

This bibliography contains over 600 citations with a brief annotation for each entry. It continues the bibliography from Marcia’s textbook, Introduction to Seriuls

Management.

“Discriminatory Pricing of British Scholarly Journals

for the North American Market: An Overview” &ri-

trls Lihrurim 11 (Dec. I986/Jan. 1987): 1 S7- 16 1.

As the title indicates, Marcia described the problem of discriminatory pricing of British schzolarly journals for North American Libraries during the mid- 1980’s. In her usual clear and commonsense style, Marcia chronicled the events leading to bringing this issue out into the open and the progress made to date to reduce geographic pricing discrimination. More interesting for me is her statement that “we need to operate our serials acquisitions units as a business.” She noted that part of the pricing problem was our own fault for being too trusting and lacking diligence. This article is part of the proceedings of the first annual conference of the North American Serials Group, where the program listed the panel discussion as “The Bryn Mawr Teaparty: 1776 Revisited.”

“The Serials Manager’s Obligation” Lihrctt;x

Rr,srxrrces & Echicnl Sen~iw.r 3 I, no. 3 (Apr. 1987):

IX- 147.

This article is my personal favorite-it is a call to arms for serials librarians to become full and confident partners in the serials information chain. Marcia explained two main external relationships for serials librarians-one with subscription agents and the other with journal publishers. She discussed each party’s role, since many problems arise from misunderstand- ings or misconceptions about the purpose, value or even basic knowledge of what each party does. The second half of the article identifies three areas the serials librarian must work at to become the full partners in the chain: education, communication and il!fornzed action. During her career Marcia herself has demon- strated efforts in each of these areas. She described the value of membership in professional organizations, in participating in continuing education, and in being pro- active. This article still offers a model for serials librarians everywhere.

“Serials.” in Tiw ALA hrbook c$Lihrtrt;v UIU~ Ir!fi)r-

~wti~tz Set-vices ‘87 (Chicago. IL: American Library

Association, 1987). 282-284.

28 .%YKIAIS REVIEW - CINDY HEPFER -

Marcia discusses some familiar issues which were

big in 1986: pricing, especially of foreign journals; the evaluation of the CONSER Project; and the emergence

of the North American Serials Interest Group as a major forum for those involved in serials work.

“The Serials Directory: An International Reference

Book,” Serials Rev& 13, no. 2 (Summer 1987): 5 13.

An evaluative review article of the first edition of

EBSCO’s Serials Directory. She examined this tool

from a very practical standpoint and provided a very thorough examination of its features. Her final point, that another evaluation should be made when the sec-

ond edition was published, led to a publishing opportu-

nity for me.

“Quality-It’s Expensive-Can We Afford It?’

Lihruty Acquisitions: Practice und TheoT 12 (1988):

l-10.

This article provides a summary of the presentations at the Society for Scholarly Publishing’s Sixth Annual

Top Management Roundtable, held Sept. 16, 1987. Marcia reported that it was one of the best meetings she even attended. She identified several themes from the session: the real possibility for a partnership among publishers and librarians, exciting developments in

evaluation of research library journal collections, and the need for more librarians to become members of the Society for Scholarly Publishing.

“Serials Control, From an Acquisitions Perspective,”

in Advances in Serials Management, v. 2, ed. by Mar-

cia Tuttle and Jean G. Cook (Greenwich, CT: JAI

Press, 1988): 63-94.

This article reviewed the various facets of serials control from an acquisitions viewpoint. Marcia covered selection, ordering, receipt, vendors, retention and housing issues, as well as those raised in providing

access to serials collections.

Editor, Newsletter on Serials Pricing Issues, 1989-

<[email protected]>

Marcia has served as editor of this electronic news-

letter since its inception in 1989. The editorial board has employed a very loose definition of “serials pricing,” hence the newsletter includes items on copyright, academic reward system, publisher practices, reports on meetings, and news items from regular contributors. It is must reading for all involved in the serials acquisitions process and important for decision-makers at all levels.

“The Newsletter on Serials Pricing Issues: Teetering

on the Cutting Edge,” in Advances in Serials Manage-

ment, v. 4, ed. by Marcia Tuttle and Jean G. Cook (Greenwich, CT: JAI Press, 1992): 37-63.

Marcia chronicled the history of NSPZ, including political and technical obstacles. She has been its only editor, a task she has agreed to continue into retirement.

“Serials Management,” in Guide to Technical Services

Resources, ed. by Peggy Johnson (Chicago, IL: Amer- ican Library Association, 1994): 120- 135.

This book attempted to be a comprehensive and practical guide to information resources for technical services; Marcia contributed a chapter on serials management. In her chapter, she gives a brief overview, then provides a series of bibliographies on various aspects of serials, such as directories, bibliographies, electronic discussion groups, professional associations and serials publishing.

BOOKS

Introduction to Serials Munagement (Greenwich, CT: JAI Press, 1983).

Written primarily as a textbook for library school students, Marcia and her contributors still hoped that librarians concerned about or involved with serials would learn something or identify with the material presented in the book. While nearly fifteen years old, the book is still important reading even today. How- ever, automation was just beginning to make its presence felt in serials, and as a result there is some datedness, including a lot of description of manual procedures. Nonetheless many of the principles of serials work which Marcia so clearly explained still apply in today’s very automated environment. A lengthy annotated bibliography (over 600 items)is most useful. Until the appearance of Managing Serials in 1996, this book was a must read for all new serials librarians, and a good refresher for those who have developed a few gray hairs along the way! The copy I examined from our library was well marked up, a fitting tribute to the practicality and applicability of this volume.

Advances in Serials Management v. 1 (Greenwich, CT: JAI Press, 1986). (co-edited with Jean G. Cook)

The preface states “the purpose of [this series] is to monitor and publicize trends in acquiring, processing, and making available library materials issued in serials format.” This first volume contains six articles, including an award winning piece by Ann Okerson. Marcia

-ATRIBUTETOMARCIATUTTLEONHERRETIREMENT- VOL. 23,No.2 (SUMMER~~~~) 29

contributed an annotated bibliography covering 1982- 1985, which is described in the Articles section above.

Adwnc~es in Serials Munagement v. 2 (Greenwich, CT: JAI Press, 1988). (co-edited with Jean G. Cook)

This volume includes nine chapters, including a very important piece from Deana Astle and Charles Hamaker on journal publishing and pricing. Marcia herself contributed a chapter on serials control.

Advances in Serials Manugement v. 3 (Greenwich, CT: JAI Press, 1989). (co-edited with Jean G. Cook)

This volume continued the editing team’s efforts to explore, encourage and communicate ideas and issues that advance the publication, control, and use of serials. Nine chapters cover the serials spectrum, including a look at preservation issues.

Arl~~ances in Serials Mana,qement v. 4 (Greenwich. CT: JAI Press, 1992). (co-edited with Jean G. Cook)

Eight chapters are included in this volume, including an interesting “coffee conversation” between a librarian and a vendor. Marcia provided an article on the Newsletter on Serials Pricing Issues, which began as the effort of the Publisher/Vendor/Library Relations committee of ALA, but is now an independent electronic newsletter with Marcia as editor. The final chapter, “But Serials Are Different,” sums up the feelings of many serials librarians.

A~~Y.uK~,s irl &rids Munugement v. 5 (Greenwich, CT: JAI Press, 1995). (co-edited with Karen D. Darling)

A new co-editor joined Marcia for volume 5, which includes seven articles. From the articles included, it is evident that electronic serials were becoming more prevalent, and Karen Darling added a new perspective with her chapter on integrating government documents into serials processing.

Munuging Seriuls (Greenwich. CT: JAI Press, 1996), with chapters by Luke Swindler and Frieda B. Rosen- berg.

This book is based on her earlier text, Introduction 20

Serials Management, with serials librarians, especially those with little experience with serials, as the primary audience. It can also be used as a supplementary text in library school courses, and should also interest subscription agents and publishers. Marcia and her contributors note that serials management has changed a great deal since 1983, largely because of the automation of serials functions, the increased significance of serial literature, pressures fromrising subscription prices, and expanding communication among librarians, publishers, and seri-

als vendors. Fourteen chapters discuss all aspects of serials management: publishing, standards, collection development, subscription agents, pricing, acquisitions, cataloging, holdings, preservation and public service. The preface indicates that the update to the annotated bibliographies Marcia compiled in earlier books will be published separately. Another must-read publication from Marcia. Every serials librarian should have a personal copy.

ARTICLESABOUTMARCIA

Jean Acker Wright, “Serials Section Bowker/Ulrich’s Serials Librarianship Award, 1985: Marcia Tuttle,” Library Resoutws & Technical Seniws. 29 (Oct.1 Dec. 1985): 39 l-393.

Jean Wright, as chair of the Bowker/Ulrich’s Serials Librarianship Award selection committee, explained some of the reasons why Marcia became the first recipient of this coveted award. “Energy and enthusiasm, as well as her expertise concerning serials,” “vision to con- ceive programs which will interpret serials, the vitality to transform ideas into reality, and the humor and charm to spread her enthusiasm to others,” are just a few of points listed. Jean concluded that “she will continue to give added dimensions to serials librarianship and inspire others by her example.” The actual citation continues this theme, stating that Marcia has provided “leadership in serials-related activities,” and is “an outstanding representative of serials librarianship.”

Lihrutq Journul, I1 0. no. 10 (June I, 1985): IX.

Bowker’s official announcement that Marcia is the first recipient of the Bowker/Ulrich’s Serials Librarian- ship Award, including a formal picture!

To see Marcia’s name listed with the other 1985 ALA Award winners see:

Americun Lihruries, 16. no. 8 (Sept. I985 ): 589.

Lihrury Journtrl. I IO, no. 13 (Aug. 1985): 34.

Ann L. O‘Neill, “An Interview with Marcia Tuttle. Head, Serials Department. University of North Caro- lina at Chapel Hill,” Lihrury Aqmisition.\: Pructiw rtrul Theor? 19 ( 1995 ): I67- 177.

Ann interviewed Marcia at length on all sorts of topics: her career, ALA/RTSD/ACLTS, her publications, the Bowker Serials Librarian Award, NASIG, Tuttle’s Tours, Aqueduct, NSPZ, writing, speaking, and teaching. Marcia also describes her life-long dream to teach the checkout clerks at Harris Teeter a thing or two, and her interest in mysteries, Duke basketball, and the Mets.

30 !h-RIALS RBVIEW - CIND\' HEWER -

a tribute to marcia tuttle on her retirement

Documents