PMS Colors Pantone 7540 c

Pantone 2995 c

CMYK Equivalent 0 C | 0 M | 0 Y | 72 K

90 C | 11 M | 0 Y | 0 K

HEX Equivalent #696A6D

#00A4E4

Please contact the Iowa Economic Development Authority if you have any questions about appropriate use and placement of this logo.

515.725.3100 | communications@iowa.gov

The following specifications are intended to assist you in using the Iowa Economic Development Authority (IEDA) Travel Iowa logo. When placing the IEDA logo within any medium (website, printed brochures, marketing materials, advertising, banners and signage) the IEDA requests you allow for the proper ratio of negative (empty) space around the logo for brand recognition and readability. Approximately one-half the overall height of the letter “I” within the logo (at intended placement size) must be free from any other graphical element, image or the like. (See example 1) There can be exceptions in special circumstances, but it must be cleared with IEDA officials before the item is finalized. In addition, if you intend to use a reversed logo on a black background, the black background must be solid and occupy at least the same amount of space around the logo as indicated for negativespace in Example 1. Below you will see the color specifications for accurate reproduction of the Travel Iowa logo. The full color version of the logo is the primary version and should be used whenever possible. If this is not possible, the logo may be used entirely in black or reverse out, entirely in white.

Example 1

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A three-day road trip75 years in the making

Figge Art Museum, DavenportThe largest art gallery between Chicago and Des Moines, the 114,000 square foot Figge Art Museum’s collections include more than 3,500 paintings, sculptures and works on paper from the 16th century to the present.

Muscatine History and Industry Center & Pearl Button Museum, MuscatineMuscatine honors its past as the “Pearl Button Capital of the World,” and its present as a global manufacturer of office furnishings, fireplaces, athletic field lighting, livestock feed, and more.

Snake Alley, BurlingtonTwist and turn down Snake Alley, a one-of-a-kind street composed of limestone and blue clay bricks that Ripley’s Believe It or Not dubbed the “Crookedest Street in the World.”

Old Fort Madison, Fort MadisonEarly settlers of the Louisiana Purchase were protected by soldiers at Old Fort Madison. The reconstructed fort was the only site in Iowa to see action in the War of 1812.

River Lock & Dam 19, KeokukOverlook the bustling Mississippi from the River Lock & Dam 19 Observation Deck and watch as paddle wheelers, barges and tug boats make their way up and down the river.

National Mississippi River Museum & Aquarium, DubuqueThe National Mississippi River Museum and Aquarium is a 10-acre campus where fun and learning flow together. Two buildings and an outdoor plaza offer dozens of exhibits of the power and majesty of American rivers and 12 aquariums showcase American aquatic life.

Bellevue State Park, Bellevue This picturesque riverfront community is a nature lover’s dream. Bellevue State Park offers panoramic views of the Mississippi from atop a limestone bluff and a garden sanctuary that attracts more than 60 species of butterflies each year. Felix Adler Children’s Discovery Center, Clinton The Children’s Discovery Center offers a host of interactive exhibits, educational displays and special events. Displays include Brio train engine, Kapla blocks, ambulance, grocery store, hospital, and much more!

Mississippi River Distillery, Le ClaireYou’ll be in good spirits when you take a tour of the Mississippi River Distillery, where they distill everything from vodka and gin to whiskey and rye, all from local grains.

Modern Woodmen Park, DavenportBaseball doesn’t get any better than at Modern Woodmen Park. Catch a Quad Cities River Bandits baseball game – but also be sure to ride the park’s carousel, Ferris wheel and zipline for a complete entertainment experience.

Mississippi Explorer Cruises, LansingExplore the backwaters of the Mississippi River and view extraordinary wildlife on a relaxing cruise.

Effigy Mounds, Harpers FerryPeace and tranquility are preserved at Effigy Mounds, an American Indian burial and ceremonial site featuring more than 200 mounds including many in the shape of bears, birds and other animals.

Eagles Landing Winery, MarquetteSip in the sights at Eagles Landing Winery that features free tastings of their award-winning wines every day.

Old Man River Brewery, McGregorGrab a bite and a brew at Old Man River Restaurant & Brewery, a spot that’s listed on the National Register of Historic Places.

One of America’s Prettiest Towns, GuttenbergTake a stroll on Guttenberg’s beautiful river walk and you’ll see why forbestraveler.com named it one of “America’s 20 Prettiest Towns” in 2009.

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Jessica O’Riley Communications Manager515.725.3085 | jessica.oriley@iowa.gov

Iowa Tourism Office200 East Grand Avenue Des Moines, Iowa 50309

For more information on these and other Travel Iowa stories contact:

In honor of the Great River Road’s 75th anniversary, we’ve compiled a three-day itinerary complete with charming river towns, breathtaking beauty and unforgettable memories. Whether visitors see

every sight along the way or choose a few of their favorites, one thing’s for sure – the Great River Road that follows Iowa’s eastern border was made for remarkable road trips.

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