a taste of holland - nbcc · a taste of holland netherlands uk food retail trade mission...
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A Taste of Holland
Netherlands UK Food Retail Trade Mission Participants Overview
London
23-25 March 2015
London 23-25 Marc
The Netherlands British Chamber of Commerce
American Food Service B.V “The American Way of Life”
GENERAL INFORMATION American Food Services B.V (AFS) was founded in 1995 by director Gerard Chin A Kwie. AFS is originally a Dutch family business and is internationally well-known in the field of innovative American food product. AFS is one of the companies in the world that is able to discover innovative American food brands and put in a lot of effort and time to allow the product to be known outside the USA. During the first years from the start Gerard has traveled throughout the world to visit fairs and to promote products.
DESCRIPTION OF PRODUCTS AFS has already made great brands well known in Europe; such as Arizona Drinks, Mountain Dew, Kellogg's, Steaz, Oreo, Pringles chips and Mercers' wine ice-cream. American Foods B.V Mr. Gerard Chin-A-Kwie| Director Gageldijk 9, Hal 9 3602 AG Maarssen The Netherlands T +31 (0)30 261 36 04 E [email protected] www.americanfood.nl
USP’S With an array over 350 products, American Food Service is one of the largest suppliers in Europe with USA foodstuff of well-known brands as well as their own label Tesi Bon, Great American and Mercers’ wine ice-cream.
INTERNATIONAL MARKETS AFS is specialized in a wide range of foods and beverages. These products are also exported to Europe, Central and South America, Asia, Eastern Europe, Russia etc.
ACCREDITATIONS AFS’ customers are major supermarket chains like Albert Heyn, Jumbo, Sligro, Vomar, Spar, Hanos etc. Also convenient stores etc.
De Bioderij ‘’Produces the most delicious ready-to-eat pancakes’’
GENERAL INFORMATION De Bioderij was established about 20 years ago, since then steadily expanding the business of baking delicious ready-made pancakes in any possible shape or form. Our products are known for their outstanding quality and now enjoyed in almost 40 countries by numerous people every day. Our company is therefore widely recognised as a market and thought leading partner in the international market of pancakes and alike products. We produce our extensive pancake range in two state of the art factories in the Netherlands and Belgium, serving our customers in fresh (chilled), frozen or ambient formats. We market branded products and private labels, with the aim of growing the product category for our retail and foodservice partners. In the UK we launched the brand “Abra-ca-Debora”, with a range of chilled Dutch pancakes and mini pancakes, bringing the magic of pancakes to UK households and inspiring people to discover the versatility of pancakes. We are very passionate about what we do and take pride in the expertise we have developed in producing relevant top quality products. We are on a never ending quest to bake the perfect pancake from the best ingredients and get as close as possible to the pancakes one would bake at home.
REFERENCES All Dutch retailers, all major UK retailers, Carrefour, Delhaize, Danks, Coop, Edeka etc and also international foodservice chains like Starbucks, Burger King and Domino’s. De Bioderij Mr. Jan Boers | Marketing Director & Sales UK Postbus 1001, 3360 BA, Sliedrecht, The Netherlands T +31 (0)184 444 800 E [email protected] www.debioderij.nl & www.abra-ca-debora.co.uk
DESCRIPTION OF PRODUCTS
De Bioderij markets a wide range of products in chilled, frozen and ambient formats. Examples of products are:
Plain and sweet pancakes in different sizes
Pancakes with added cheese or bacon
Mini pancakes, fluffy ones, called ‘poffertjes’ in the Netherlands and marketed as diddy pancakes under the Abra-ca-Debora brand in the UK
American style breakfast pancakes
Filled sweet dessert pancakes
Seasonal products in different shapes, like Christmas trees or Easter bunnies
Special products like blini’s and aebliskiver
We develop our products under the successful JAN brand in the Netherlands (named after the founder of the company), Abra-ca-Debora for international markets and Creapan as a fancy retail label and foodservice propositions. We also develop own label products in close partnership with our customers. We comply with the highest standards in quality and food product safety. We have, of course, acquired all the important certificates necessary for our business, such as HACCP, BRC high level, IFS, Halal, and Organic (SKAL).
INTERNATIONAL MARKETS
Over 50% of our sales come from European countries outside the Netherlands. Besides this our business is rapidly growing in other continents as well like Asia and the US.
USP’S
Leading company in pancakes and alike products
Entrepreneurial, innovative and at the same time highly professional with state of the art factories and processes
Expert partner for developing an attractive pancake category, supported by market knowledge and insights, and a smart range of high quality products tailored to specific market and customer needs
SUSTAINABILITY De Bioderij produces its range of products in the most responsible manner possible. Our leading principle is to achieve a sustainable balance between ‘’planet, profit and people’’. In order to realize this objective, De Bioderij has implemented, among other things, the following actions:
Choosing responsible and sustainable basic ingredients, such as sustainable palm oil or rape oil
Applying energy-saving measures
Reducing contaminated wastewater
Stimulating health and fitness activities for employees
Providing in-house training at the company’s facilities
OBJECTIVES FOR TRADE MISSION TO THE UK We have a good position in the UK in retail, but we are confident we can expand our business by new insights and relationships, not only in
the retail business through our Abra-ca Debora but also very much in foodservice.
Lutèce B.V ‘’Ideas for any kitchen’’
GENERAL INFORMATION Lutèce, part of the CNC group, is the largest producer of preserved mushrooms in the world. Founded in 1910, we already have more than 100 years of experience in processing high-quality mushrooms into a wide range of products. Based in the north of the province of Limburg, the centre of mushroom cultivation in the Netherlands, we yearly process more than 80 million kilos of mushrooms with great love and care at our two production sites in Horst and Velden. Our products are sold worldwide to retailers, the foodservice market and industrial buyers.
DESCRIPTION OF PRODUCTS To meet the needs of our customers, Lutèce offers a wide range of mushrooms in jars, tins,buckets and pouches. This includes whole and sliced mushrooms in several specifications, organic mushrooms marinated mushrooms and mushrooms in sauce. Lutèce is specialized in Private Label, and we are continuously developing innovative product concepts to keep surprising the market. Lutèce B.V Mr. Gust Coppus | Sales Manager Handelstraat 8, 5961 PV Horst, The Netherlands T +31 (0)77 472 81 44 E [email protected] www.lutece.nl
USP’S Mushrooms are our great passion. They offer so much potential and we believe that there’s a lot more that can be done with preserved mushrooms in any kitchen. Mushrooms are ‘’superfood’’. They meet the major food trends and are the ideal base for anyone who wants to cook a tasty and healthy meal and doesn’t have a lot of time to prepare it. That’s why we want to inspire the market to do more with mushrooms.
SUSTAINABILITY
Lutèce’s quality begins with our growers. They are all GLOBALGAP- certified and work in the immediate vicinity of our factory in Velden. This enables us to process the fresh mushrooms quickly, all year round. Only the best mushrooms are admitted to our production process, in which their quality and safety of the entire chain is secured by BRC, IFS, SKAL, NOP, and other certificates.
INTERNATIONAL MARKETS From our main establishment in the Netherlands and our 6 sales offices across the world we export our products to more than 60 countries. This number continues to grow. Every day millions of consumers are enjoying meals with Lutèce’s mushrooms.
OBJECTIVES FOR TRADE MISSION TO THE UK Although Lutèce is world market leader, we are a small player on the UK market for retail and foodservice. That’s why we are interested to meet with retail, foodservices companies, as well as institutional players and investigate the opportunities for new partnerships.
Mola B.V Unbaked deep-frozen pastry products
GENERAL INFORMATION Mola is a family owned manufacturer of unbaked, frozen puff-pastry products for bakeries and bake-off departments within the Retailbranche. Since 2012, Mola has been operating from a brand new production plant. This well-structured, transparent and functional premises not only expresses the production quality but also the standards and values of the organization.
DESCRIPTION OF PRODUCTS Mola produces unbaked frozen puff-pastry products. The regular range includes savoury snacks such as various sausage rolls and cheese rolls and sweet snacks such as appleturnovers, cherry pastries and apricot pastries. Mola can also produce specific puff-pastry products to suit customer requirements and specifications. Mola B.V Mr. G.T.C Meulensteen | Director Vuursteenstraat 10, 5835 CH Beugen The Netherlands T +31 (0)485 820 920 E [email protected] www.mola.nl
USP’S
Short communication lines
Flexible production
High quality standard
Excellent product and process knowledge
SUSTAINABILITY
The premises, on the Sterckwijck industrial estate in Beugen, is designed and implemented to create pleasant working conditions for Mola’s staff. Mola believes in the strength and added value of its employees and a safe and pleasant working environment. The company also makes various contributions to society.
INTERNATIONAL MARKETS Mola works in close collaboration with sales partners. The partner for the Dutch market is Banketbakkerij Wouter de Graaf. For the German-speaking market, Mola has a partnership with Bakerman GmbH & Co. KG.
REFERENCES
ACCREDITATIONS Mola is always trying to achieve the highest quality standards which is guaranteed by an integrated and audited quality system. The company has obtained several external quality accreditations being BRC version 6 and IFS Higher Level.
OBJECTIVES FOR TRADE MISSION TO THE UK Mola is a newcomer to the UK market and is interested in meeting new successful business partners, active in the frozen bakery product market.
J.S Polak Koninklijke Specerijenmaalderij B.V
Flavourings (Cinnamon, Vanilla)
GENERAL INFORMATION Polak Spices, the specialist in grinding and blending cinnamon, honey cake and gingerbread spices. Besides these spices we have a unique vanilla line consisting of Bourbon Vanilla sugars, Bourbon Vanilla beans and Bourbon Vanilla extracts. Our core business lies in supplying bakeries (pastry), chocolate,(homemade) ice cream industry as well as hospitality and meat producing industry.
DESCRIPTION OF PRODUCTS We supply raw materials and innovate taste. Our strength lies in developing the taste you aspire. Together we search for the perfect raw materials to suit your specific blends of which you are hoping to conquer the market. Polak Spices is known for its excellent cinnamon, honey cake and gingerbread spices as well as for our extensive range of Bourbon Vanilla products. All of our Bourbon Vanilla products are produced out of first class Bourbon Vanilla beans from Madagaskar and are used in a variety of products from biscuits to ice cream. J.S Polak Koninklijke Specerijenmaalderij B.V Mr. C.A.M van Loon | General Sales Manager Broekslagen 16, 8331 TJ Steenwijk, The Netherlands T +31 (0)521 514 040 E [email protected] www.polak.nl
USP’S ‘’Differentiate by taste.’’ This is the essence in which we produce our products in which we excel compared to our competitors. At the base of a good product lies quality of good taste. Quality The quality of our products are greatly influenced by the quality of our raw materials. These raw materials determine the taste, smell and appearance of our products. Polak Spices stands for its continuity of its production process as well as delivering excellent quality raw materials. We are known for our flexibility to answer the most diverse requests from our customers. Our knowledge in all different levels of the food industry is unique and differentiates us from other spice producers. By visiting our (potential) customers we supply a custom made solution to develop the taste you aspire for your product. Our single blend spices are 100% natural and selected on smell, colour and taste. Our blends are made out of our first class single blends combined with the requested herbs and spices to ensure its 100% natural origin and excellent taste.
SUSTAINABILITY Sustainable and socially responsible business practices are an essential part of our ethics. Customers have to be able to rely totally on our promises. At Polak Spices we focus on maintaining the continuity and quality of our customers production processes. To warrant this we have built a highly sophisticated management system run by our own quality department. We are in partnership with renowned and accredited laboratories who overlook and ensure our products meet your specifications as well as the EU regulations. Terms such as food safety and traceability are fully integrated into our methodology and processes. Polak Spices is BRC Food Issue certified and an approved supplier to Marks & Spencer. We are also Fairtrade and Organic certified. Since 1979 J.S. Polak has held the title‘’Koninklijk’’ (Royal) Warrant. A title we cherish and are very proud of.
Reasons B.V
Diet products and healthy food
GENERAL INFORMATION Reasons B.V. is a fast growing dynamic family company dedicated to the development and marketing of Healthy Foods and Slimming Products. Reasons differentiates itself on the European market with a wide range of high quality products. The target market for Reasons is people with a weight problem, which applies to 50% of the people in the Netherlands.
Reasons is a family business which is specialized in commercialization of diet products, healthy food and beverages.
USP’S
Reasons guarantees a high quality at a low price.
We provide private-label projects, starting with ideas up to the delivery of the products in your distribution centre. Because of our flat organizational structure, we are very competitive. Private label is possible even for small quantities, starting from 5,000 liters per flavor, per 500 kg powder or 15.000 bars. Reasons B.V Mr. Rik Kellenaers | Director Industrieterrein 8A, 5804 CK Venray, The Netherlands T +31 (0)478 530 120 E [email protected] www.reasons.nl
DESCRIPTION OF PRODUCTS Currently, we supply the following products under our own brand (Reasons) or under private label:
* Meal Replacements * Bars * Beverages * Ready to Drink Shakes * Super / Raw Foods * Nutritional Supplements * Black organic rice * Low-calorie ready meals Please find below an overview of some of the products that we provide under private label:
• Drinks 0.25l, 0.33l, 0.5l, 0.75l, 1l,
1,5l and 2l (filling possible from 5000 liters) • Diet products • Powder in tin, cardboard or sachets .•Bars • Supplements • Tea • Sports Nutrition • Protein products • Bars • Supplements • Vitamins • Other powdered products
(e.g., coffee creamers) • Super / Raw Foods
REFERENCES
We are selling our own brand Reasons in The Netherlands to leading retailers such as Jumbo, C1000, Plus, Deen, Emte Supermarkets, Dirx, Dio Drogist, DA Drogisterijen, Bewust Beter en De Tuinen (Holland and Barrett). Besides our own brand, we also offer products under private label. Currently we are producing own brand products for several major retailers.
SUSTAINABILITY Our organization attaches high value to sustainability and we are aware that it is essential to maintain our commitment and therefore we invest in social responsibility. That's why we work according to the triple P principle: • People Reasons cares about the welfare of the company’s employees, but also about the society as a whole. • Planet At the moment, our business activities take place with respect for the environment. This is clearly evident in our energy consumption and waste is collected separately. In addition, our manufacturing processes are as efficient as possible. • Profit When it comes to generating profit, we do not only look at the financial performance of our company, but we also take the economic impact of our business on the environment into account.
INTERNATIONAL MARKETS Our export markets include Germany, Belgium, Hungary, Cyprus and Portugal and account for 10% of our sales.
OBJECTIVES FOR TRADE MISSION TO THE UK Almost two-thirds of all UK adults are overweight. As a consequence, there is a big market for our products. That’s why we are interested to meet with retailers, as well as with importers to investigate the opportunities for forming new partnerships.
Cor Rijken Packaging B.V
‘’Packaging especially for you’’
GENERAL INFORMATION We are a Dutch family business started in 1990. Our specialties are "preformed" bags, sheets and rolls.
DESCRIPTION OF PRODUCTS The range we offer includes a wide variety of different sizes and types of both transparent and neutrally printed packaging.
B-oriented polypropylene (BOPP; in various designs)
Cast polypropylene (CPP) candy and cone bags
Bio foil
Coffee and tea bags
Aluminum disposables
Basic materials such as
OPP/CPP/paper/
aluminum/PET/PVDC/OVOH
(available in both mono and
coated varieties). Laminated
to multilayer films when
needed.
Cor Rijken Verpakkingen B.V Mr. Cor Rijken | Director Apeldoorn Kanaal Zuid 288, 7300 AJ Lieren, The Netherlands T +31 (0)575 448 430 E [email protected] www.cor-rijken.nl
USP’S We have our own production department which makes us flexible and able to anticipate on all specific wishes. We invite you to discuss your ideas and wishes in our specially designed ‘inspiration’ room.
SUSTAINABILITY
We are BRC-IOP04 certified and our bags meet all standards of EU regulations. Food safety is top priority at Cor Rijken Verpakkingen, all our products are 100% food guaranteed! We can also offer bags of 100% organic/compostable raw materials.
INTERNATIONAL MARKETS From our own production, we supply to 54 different countries spread over 5 continents.
REFERENCES Of course you can always contact us for more information. Cor Rijken verpakkingen is your dynamic partner. ‘’Packaging Especially For You.’’
THE ORGANISERS
DESCRIPTION OF PRODUCTS
The NBCC is an independent membership and service organisation aiming to promote both way trade and investment between the United Kingdom and the Netherlands. The NBCC aims to serve the needs of its around 200 members and to enhance the Anglo-Dutch trade relations through its membership and a range of commercial services such as:
trade missions
market research
virtual office services
payroll administration
itinerary preparation
seminars
partner searches
network events
IN THE NETHERLANDS Benoordenhoutseweg 21-23 2596 BA Den Haag Tel: +31-(0)70-2055656 E-mail: [email protected]
CONTACTS Mr. Michiel van Deursen, Director Ms. Nathalie Duinkerke, Project Manager T: +31 (0) 70 205 56 56 M: +31 (0) 6 5134 2536 E: [email protected] WEBSITE www.nbcc.co.uk
IN THE UNITED KINGDOM 8 Northumberland Avenue London WC2N 5BY T: +44 (0)3333 440 799
The Netherlands British Chamber of Commerce