a survey about user-centricity adoption in europe

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ONE Conference 2013 Session “Tools for enabling eParticipation” Prague, 18 th April 2013 Network of European Stakeholders for Enhance User Centricity in eGovernance A survey about user-centricity adoption in Europe NET-EUCEN surveys campaign Francesco Niglia – KOYS title speaker

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The new communication tools and the innovative applications based on the Web 2.0 are more and more enabling the participation of different stakeholders in the decision making processes, thus exploiting the user-centricity potentialities in different contexts. Among all, the brightest examples being are represented by websites as Wikipedia, Flicker, YouTube as well as others similar, showing how the end user assumes the content creator role. The user-centricity is defined as a multi-layered process of user involvement in all the phases that represent a whatever service. The aim of this work is to outline the analytical figures that represent the “best out of the best” within a set of examples of running services that are characterised by the application of some aspects of the user-centricity methodology. This step represents a check of examples of services that might be really of interest and effective for carrying out the “enhancement” of the user-centricity, the main scope of the NET-EUCEN network. The essay provides some recommendations for an actual enhancement of the adoption in a wider European vision.

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Page 1: A survey about user-centricity adoption in Europe

ONE Conference 2013Session “Tools for enabling eParticipation”

Prague, 18th April 2013

Network of European Stakeholders

for Enhance User Centricity in

eGovernance

A survey about user-centricity adoption in Europe

NET-EUCEN surveys campaignFrancesco Niglia – KOYS

title

speaker

Page 2: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

The scope of the study

Provide the European central and local

administrations with good examples that can be used in the short term

Evaluate if European services are aligned with the rest of user-centric offer worldwide

Define a preliminary set of step-results to be achieved if user-centricity should be wider adopted

Page 3: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

The policy background

Digital Agenda provide better public services to citizens and business

An user-centered services involve users/citizens in: Co-design stage eGovernment Action Plan 2011-2015. Public

services can gain in efficiency and users in satisfaction […] being designed […] in collaboration with them whenever possible.

Development and implementation stages eGovernment Action Plan 2011-2015. Collaborative Production of Services: The involvement of third parties needs to be explored […] engage businesses, civil society and individual citizens

Deployment and running stages The Malmö Declaration Improve eGovernment services to cater for the different needs of users and deliver them in the most effective way

Page 4: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

ePractice 450+ cases

portal

49 cases

74 cases

25 cases

40cases

Selection 3:-agreeing in provide data-more user-centric

Selection 2: at least 2 user-centric conditions

25 cases from members’ experiences

Selection 1: eGovernment + User Centric cases(July 2011)

The Sample

Page 5: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

The analysis

3 main areas: technology, user-centricity, socio-politicalUser-Centric Analysis

P1. Involvement of user-citizen in the service definitionP2. Involvement of user-citizen in the improvement of the service

SWOT AnalysisP3. Adaptability of the technology to the user target requirements P4. Adaptability of technology for improving the service or T.T.

PEST AnalysisP5 Political: specific links to a local constraint or need.P6 Economic: self-sustainability, raise to a business for providers.P7 Social: transferable to other user targets, under which conditions.P8 Technological: transferable to other domains, under which conditions.

Page 6: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

The metrics

User Centred Approach Best Practice Evaluation Replicability

Evaluation Score

P1, P2 P3, P4P5, P6, P7, P8

this is easily possible with no limitation HIGH 1

this is possible with limitation MEDIUM 0.5

this is clearly not possible or very difficult LOW 0

No indication: the default option in case there is no information

MEDIUM 0.5

Page 7: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

1st level evaluation

0-2,0: LOW2,5-3: MEDIUM3,5-4: HIGH

USER-CENTRICITY = P1+P2+P3+P4

TRANSFERABILITY = P5+P6+P7+P8

Page 8: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

Cross-Evaluation

7 cases of high interest

EU aligned with RoW

Page 9: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

Recommendations

The Keyword is: Citizens’ engagementEngagement of citizens methodologies that are

not only ICT-based, for the active participation.

Use of 2.0 tools mobile devices is the interface

that almost all citizens use for the management of all the information of daily life.

The business perspective provision of added-value content, even no impact on welfare.

Page 10: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

references

The complete survey and methodologiesD2.1 “NET-EUCEN_D2.1 Overall Best Practices Report” free available at www.net-eucen.org/elgg/file/view/2894/d21-overall-best-practices-report

The user-centric paradigmhttp://www.net-eucen.org/usercentric.php

Other files Indicators for User Centricity in public serviceswww.net-eucen.org/elgg/file/view/2969/indicators-for-user-centricity-in-public-services

Building the NET-EUCEN Associationwww.net-eucen.org/elgg/file/view/3046/building-the-neteucen-association

Page 11: A survey about user-centricity adoption in Europe

“A survey about user-centricity adoption in Europe” experiences from NET-EUCEN network

Francesco Niglia - KOYS

Contacts

The NET-EUCEN Thematic Network (Grant Agreement N°250522) funded by the European CommissionInformation Society and Media D-GICT Policy Support Programme

Duration 3 yearsStart April 2010End March 2013

NET-EUCENwww.net-eucen.org@ [email protected]

@NETEUCEN

Francesco [email protected] Mob: +393493947146

effennebis

Innova SpA [H.Q.]Via Giacomo Peroni, 38600131 – Roma – Italiawww.innova-eu.net Tel. +390640040358