A SUMMER TRAINING PROJECT REPORT

ON

Study for Service Quality and Consumer Satisfaction For Maruti Suzuki.

A report submitted to Ishan Institute of Management & Technology, Greater Noida as a partial fulfillment to full time Post Graduate Diploma in Business Management.

Under the Guidance of

MR. AMIT SIROHI (ASSISTANT SALES MANAGER)

SubmittedTo: Submitted By:Dr.D.K.Garg, SuryaPratap SinghChairman, ENRNo:19031 IIMT.Gr..Noida 19th Batch PGDM

Ishan Institute of Management & Technology1A, Knowledge Park -1,Greater Noida, Dist.-G.B.Nagar (U.P.)Website:www.ishanfamily.comE-Mail: student@ishanfamily.com

preface

Theoretical knowledge is the fundamental weapon for any management student. But apart from theoretical studies we need to experience a deeper insight into the practical aspects of those theories by working as a part of organization during our summer training. Training is a period where a student can apply his theoretical knowledge on practical field. Primarily practical knowledge and theoretical knowledge have a very vast difference. So this training has high importance as to know how both the aspects can be applied together.The study of management acquires most crucial position in the business administration. In order to be successful, it is necessary to give priority to the management in an organization. But it cant be denied that the study of management would be more educational, materialistic and even more interesting, if it is to be paired with the work in organization as an employee.The training session helps to get details about the working process in the organization. It has helped me to know about the organizational management and discipline, which has its own importance. The training is going to be a lifelong experience.

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ACKNOWLEDGEMENTAny big task cnt achieve by a single person, when we want to achieve the goals & objectives of the organization, we do work in a team, & all team members fulfill his responsibility according his skills. I would like to say thanks to all those persons who helped me in whole project. With deep sense of gratitude, I would like to give my special thanks to our Honourable Chairman Sir, Dr. D.K.GARG who gave me the opportunity to done this summer internship project.I am very much thankful to Mr. AMIT SIROHI who guided me in a best way to make this project successful.I am also thankful to Mr. T.K GUHA sir who helped me in this project.Last but not the least, we also very much thankful to our guardians, seniors, our batch-mates and friends for their continuous encouragement and moral support in preparing this project.

DECLARATION

The Summer training project report on STUDY FOR SERVICE QUALITY AND CONSUMER SATISFACTION FOR MARUTI SUZUKI. under the guidance of Mr. AMIT SIROHI (Assistant Sales Manager) is the original work done by me. This is the property of the institute & use of this report without prior permission of the institute will be considered illegal & actionable.

Date :

Signature SURYA PRATAP SINGH PGDM (BM) ENR - 19031 19th BATCH

EXECUTIVE SUMMARY

Being a management student, I was assigned the most relevant title, as regards Summer Training project,on Study for Service Quality And Consumer Satisfaction For Maruti Suzuki To execute the assigned task, I had to know about the car segment and made my customer aware about marutis product or to convince them that they have made the right choice. To fulfill this purpose I got detailed information about the products of Maruti Suzuki and learn about their features and speciality so that I can do my task easily.Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades.Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point.It is the market leader in India and on 17 September 2007, Maruti Udyog was renamed Maruti Suzuki India Limited. The company headquarter is in GURGAON, HARYANA. Maruti has a network of 455 sales outlets across 230 cities all over India. The service network covers 1220 towns and cities, bolstered by 2,628 authorized service outlets. The company's change in strategy and emphasis on developing effective marketing communications was their highlights. Chairman: Mr. R. C Bhargava CEO: Kenichi Ayukawa The sales figure in 1993 reached up to 1,96,820 vehicles. The company produced one million vehicles in March 1994.-The first Indian Company to cross this milestone. Maruti Suzuki, has sold 7,64,842 vehicles in 2007-08, an increase of 13.3% compared to 6,74,924 vehicles sold in 2006-07. Their sales in the domestic market during march 2008 is 64,421 units. Wagon R and Zen were ranked first and third in the premium compact segment. Maruti is clearly an employer of choice for automotive engineers and young managers from across the country. Nearly 75,000 .Maruti Suzuki sales is 75,109 vehicles in June 2009. This is the highest ever monthly export volume in the company's history.The company had sold a total of 61,247 vehicles in June 2008. Marutis turnover rose 14.28 percent to Rs.21,453.86 crore last fiscal from Rs.18,773.27 crore the year before.Maruti ranked highest in customer satisfaction with after-sales service. This is all due toTrue valueDriving schoolAuthorized service stationInsuranceGenuine accessoriesStrengthDistributor network brand loyalty, Japan technology and Service distributionAfter sales serviceCost-effectiveLow maintenanceIndian middle-classLow price,High fuel efficiencyWeaknessLow capacity engineOpportunityHigh end car segmentOverseas marketImprove handlingAdd extra features to small segment carsAttracting youthExport small carsThreatsFuel priceForeign brandsPrice high of raw materialSmall car competition

Key competitorsTata Motors, Hyundai, Ford, FIAT, General Motors, HondaNow my task was to meeting with clients and sales promotion or convincing customer, so I use to meet with the customer and convince them about the products. I used to talk very gently and they were also cordial with me, but I got some bitter experiences also at some places. Further I used to meet with our clients or whatever problems they are getting; my work was to solve that problem by consulting with different departments. For the purpose of making aware to the prospective customers I had to explain each & every aspect of the product. For fulfilling the formalities to giving information of Marutis products I had to gain the knowledge of the technical part also.Further, in operations I learned about the documentation & process of filling the customer form & in this process I have to follow the guidelines given by the project guide, I analyzed different aspects of selling of cars with their benefits and finance facility..

TABLE OF CONTENT

S. NO. PARTICULARPAGE NO.

CHAPTER -1Introduction of the company. About the company Marketing segmentation Head office of the company Plants of the company in India 19 - 39

CHAPTER - 2.History of the companyObjective of the companyMission and vision of the companyAwards and achievements 40 - 49

CHAPTER -3. Products of the company and features

50 - 88

CHAPTER - 4.

Service Centres Network89 109

CHAPTER - 5.A study of Market response in last three years

110 - 119

CHAPTER - 6.Sales Promotion strategyof Maruti Suzuki 120 - 123

CHAPTER - 7.Advertising and Publicity

124 -132

CHAPTER-8.Study of competitors. About the competitor. Product of the competitor and comparison with product of Maruti Suzuki Comparison of strategy of Maruti Suzuki and its competitor. 133 - 182

CHAPTER - 9.Key Strategic Initiatives by Maruti for leadership183 198

CHAPTER 10.Social corporate activity of the company. 199 - 208

CHAPTER 11 . After sales service of the company. 209 214

CHAPTER 12 .R &D activity of Maruti Suzuki. 215- 221

CHAPTER 13 .Market position of Maruti Suzuki.222 231

CHAPTER 14 .SWOT analysis of Maruti Suzuki 232 237

CHAPTER 15 .About Rohan Motors Ltd. Maruti Driving school (MDS) Maruti Finance Maruti Insurance True Value 238 -262

CHAPTER 16 .Interview of sales executives 263 -266

CHAPTER 17 .Learning from the project 267 -269

CHAPTER 18 .Bibliography 270- 271

CHAPTER 19.Finding 272 - 273

CHAPTER 20 .Word of thanks 274 - 275

LITERATURE REVIEW

The work is a pure applied part of my in 8 weeks curriculum Summer trainning . It has been a purely practical exposure to the corporate sector. I must say that being a PGDM student, aspiring to take specialization in the field of marketing, I was quite familiar with the business environment theory after completing 1st year of my study. Superficially, my Summer Training has enabled me to get an in-depth knowledge of the reality show of the corporate sector.There is no doubt about the fact that theoretical knowledge acquired by a student during the pursuance of his/ her PGDM lays down a foundation with the help of which the student, in consideration, can expect to have the widest exposure of the reality show of the corporate sector. But, one should not take it for granted that the so-called theoretical concepts can be applied to the business environment in totality. That is to say that there, actually, is a difference between the theoretical and practical environment of the corporate world. Part A of the story is that one has to take into consideration, the feasibility of a specific theoretical concept before one is to apply the same in the typical or complex business situation. Decisions taken out of thin air, in an ad-hoc manner, may spell a disaster for the organization as a whole. The other part of the story is that if one has applied a theoretical concept, in the light of its feasibility and after effective consideration of the Cost and Benefit Analysis, the same can prove to be very fruitful for the organization.Marketing is the important division of any organization. The main role of manager is improves the sales of company. They launch the product in market according to the market segmentation. Marketing manager also control the supply chain system of product. So in Maruti Suzuki we learned all aspect of business .

Thus, to conclude, I would say that there is a slight difference between theoretical and practical realities. But, one must understand that, in order to rule the corporate world it is worthwhile to have the theoretical knowledge because, it is the theoretical knowledge that lays down the foundation for the success of a modern business man.

INTRODUCTION OF AUTOMOBILE INDUSTRY

The automotive industry designs, develops, manufactures, markets, and sells the world's motor vehicles. In 2010, more than 60 and in 2011 more than 82 million motor vehicles, including cars and commercial vehicles were produced worldwide. Due to these sales, the automotive industry is the most important economic sector by revenues.In 2010, a total of 79.9 million new automobiles were sold worldwide: 22.9 million in Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in Latin America, 2.4 million in the Middle East and 1.4 million in Africa. The markets in North America and Japan were stagnant, while those in South America and other parts of Asia grew strongly. Of the major markets, China, Russia, Brazil and India saw the most rapid growth, and China became both the largest automobile producer and market in the world after experiencing massive growth in 2010. In the first 5 months of 2011, the total sales of automobile were 7.61 millions in China (4.62 millions in US), and the total sales were expected to be around 17 millions (13.65 millions in 2011) for the year of 2012, nearly twice as much as USA.About 250 million vehicles are in use in the United States. Around the world, there were about 806 million cars and light trucks on the road in 2010; they burn over 260 billion gallons of gasoline and diesel fuel yearly. The numbers are increasing rapidly, especially in China. In the opinion of some, urban transport systems based around the car have proved unsustainable, consuming excessive energy, affecting the health of populations, and delivering a declining level of service despite increasing investments. Many of these negative impacts fall disproportionately on those social groups who are also least likely to own and drive cars. The sustainable transport movement focuses on solutions to these problems.In 2008, with rapidly rising oil prices, industries such as the automotive industry, are experiencing a combination of pricing pressures from raw material costs and changes in consumer buying habits. The industry is also facing increasing external competition from the public transport sector, as consumers re-evaluate their private vehicle usage.[7] Roughly half of the US's fifty-one light vehicle plants are projected to permanently close in the coming years, with the loss of another 200,000 jobs in the sector, on top of the 560,000 jobs lost this decade.

AUTOMOBILE INDUSTRY IN INDIAThe Automobile industry in India is the seventh largest in the world with an annual production of over 2.6 million units in 2012. In 2012, India emerged as Asia's fourth largest exporter of automobiles, behind Japan, South Korea and Thailand. By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation's roads.Following economic liberalization in India in 1991, the Indian automotive industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors, Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and international operations. India's robust economic growth led to the further expansion of its domestic automobile market which attracted significant India-specific investment by multinational automobile manufacturers. In February 2011, monthly sales of passenger cars in India exceeded 100,000 units.Embryonic automotive industry emerged in India in the 1940s. Following the independence, in 1947, the Government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. However the growth was relatively slow in the 1950s and 1960s due to nationalisation and the license raj which hampered the Indian private sector. After 1970, the automotive industry started to grow, but the growth was mainly driven by tractors, commercial vehicles and scooters. Cars were still a major luxury. Japanese manufacturers entered the Indian market ultimately leading to the establishment of Maruti Udyog. A number of foreign firms initiated joint ventures with Indian companies. In the 1980s, a number of Japanese manufacturers launched joint-ventures for building motorcycles and light commercial-vehicles. It was at this time that the Indian government chose Suzuki for its joint-venture to manufacture small cars. Following the economic liberalisation in 1991 and the gradual weakening of the license raj, a number of Indian and multi-national car companies launched operations. Since then, automotive component and automobile manufacturing growth has accelerated to meet domestic and export demands.

Exports........India has emerged as one of the world's largest manufacturers of small cars. According to New York Times, India's strong engineering base and expertise in the manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing facilities of several automobile companies like Hyundai Motors, Nissan, Toyota, Volkswagen and Suzuki.In 2008, Hyundai Motors alone exported 240,000 cars made in India. Nissan Motors plans to export 250,000 vehicles manufactured in its India plant by 2011. Similarly, General Motors announced its plans to export about 50,000 cars manufactured in India by 2011.In September 2009, Ford Motors announced its plans to setup a plant in India with an annual capacity of 250,000 cars for US$500 million. The cars will be manufactured both for the Indian market and for export. The company said that the plant was a part of its plan to make India the hub for its global production business. Fiat Motors also announced that it would source more than US$1 billion worth auto components from India.According to Bloomberg L.P., in 2009 India surpassed China as Asia's fourth largest exporter of cars.Rankwise Largest Automobile Manufacturers in India by Sales...Maruti SuzukiHyundaiTataMahindraGM ChevroletHondaToyotaFordFiatkoda

Key Points:- Total sales of 12,71,005 vehicles during fiscal 2010-11, a growth of 24.8 per cent over fiscal 2009-10 (10,18,365 units). Export-1,38,266 units in the fiscal.This included 43% to European countries. Sold 8,08,552 units in A2 segment, a growth of 27.7 per cent. In the A3 segment, company sold 1,31,272 units, reflecting a growth of 32.2% In the C segment, sales grew by 58.5 per cent touching 1,60,626 units. During the year, the company expanded its countrywide network:

Number of31 March 201331 March 2012Increase

Sales Outlets933802131 added

Cities covered by sales network666555111 added

Service Stations29462740206added

Cities covered by service network1395133560added

Maruti Driving Schools1648381 added

Financial Year 2012-13The Company's Total Income (Net of Excise) for the year 2012-13 was Rs. 375,224 million, a growth of 24.6 per centover fiscal 2011-12.The Company's Net Profit during the year stood at Rs. 22,886 million, a drop of 8.4 per cent over 2011-12.The company's profit was impacted by adverse currency movement, particularly on exports, higher commodity prices and new model launches.DividendThe Board of Directors recommended a dividend of 150 per cent (Rs 7.50 per share of face value Rs. 5/-). The dividend in 2009-10 was 120 per cent.

BOARD OF DIRECTOR

Mr. R. C. BhargavaChairman

Mr. Kenichi AyukawaManaging Director & CEO

Mr. Toshiaki HasuikeJoint Managing Director

Mr. Osamu SuzukiDirector

Mr. Amal GanguliIndependent Director

Mr. D. S. BrarIndependent Director

Mr. Toshihiro SuzukiDirector

Mr. Kazuhiko AyabeDirector & Managing ExecutiveOfficer (Supply Chain)

Mr. Masayuki KamiyaDirector (Production)

Mr. Kinji SaitoDirector

Ms. Pallavi ShroffIndependent Director

Mr. R.P. SinghIndependent Director

MARKET SEGMENTATION OF MARUTI SUZUKI

A market consists of large number of individual customers who differ in terms of their needs, preferences and buying capacity. Therefore, it becomes necessary to divide the total market into different segments or homogeneous customer groups. Such division is called market segmentation. They may have uniformity in employment patterns,educational qualifications, economic status, preferences, etc. Market segmentation enables the entrepreneur to match his marketing efforts to the requirements of the target market. Instead of wasting his efforts in trying to sell to all types of customers, a small scale unit can focus its efforts on the segment most appropriate to its market.A market can be segmented on the basis of the following variables:1. Geographic Segmentation: The characteristics of customers often differ across nations, states, regions cities or neighbourhoods. The entrepreneur can decide to operate in one or a few or all the geographic areas, but pay attention to differences in geographic needs and preferences.2. Demographic Segmentation: Variables such as age, sex, family size, income,occupation, education, religion, race and nationality are widely used for market segmentation.3. Psychological variables: Personality, life style, social class, etc. can also be used for market segmentation. For example, some products like pens, watches, cosmetics and briefcases are designed differently for common men and status seekers.4. Behavioural Segmentation: Buyers are divided into groups on the basis of their knowledge, attitude, use or response to a product.In order to cater to the requirements of identified market segment, an entrepreneur has to develop an appropriate marketing mix. Marketing mix is a systematic and balanced combination of the four inputs which constitute the core of a companys marketing system the product, the price structure, the promotional activities and the place or distribution system. These are popularly known as Four Ps of marketing.An appropriate combination of these four variables will help to influence demand. The problem facing small firms is that they sometimes do not feel themselves capable of controlling each of the four variables in order to influence the demand.

Segmentation of Maruti Suzuki-Sport Utility Vehicle (Suv)-SUV:A sport utility vehicle, or SUV, is a type of passenger vehicle which combines the load-hauling and versatility of a pickup truck with the passenger-carrying space of a van or station wagon. Most SUVs are designed with a roughly square cross-section, an engine compartment, a combined passenger and cargo compartment, and no dedicated trunk. Most mid-size and full-size SUVs have 5 or more seats, and a cargo area directly behind the last row of seats.It is known in some countries as an off-road vehicle or four-wheel drive, often abbreviated to 4WD or 4x4, and pronounced "four-by-four". However, not all SUVs have four-wheel drive capabilities.MARUTI ZYPSI MARUTI GRAND VITARAMulti Utility Vehicle (MUV)-MUV:A minivan, minibus, people carrier, multi utility vehicle (MUV), or multi-purpose vehicle (MPV) is a type of vehicle which has a body that resembles a van, but which has rear side doors, rear side windows, and interior fittings to accommodate passengers similar to a station wagon. Minivans are higher than normal sedans, compacts and station wagons, and are designed for maximum interior room; minivans often feature three seat rows and can seat 7 people or more.MARUTI OMNI MARUTI SUZUKI EECO MARUTI SUZUKI ERTIGA- Sedan-:A sedan seats four or more and has a fixed roof that is full-height up to the rear window. Most commonly it is a four-door; two-door is rarer but they do occur.MARUTI SUZUKI SWIFT DESIRE MARUTI SUZUKI SX4MARUTI SUZUKI KIZASHI

Hatchback -: A hatchback car is an automobile design, consisting of a passenger cabin which includes an integrated cargo space, accessed from behind by a "hatch" tailgate or flip-up window.MARUTI SUZUKI 800 MARUTI SUZUKI ALTOMARUTI ALTO 800MARUTI SUZUKI WEGON RMARUTI SUZUKI A STARMARUTI SUZUKI STINGRAYMARUTI SUZUKI SWIFT MARKETING MIXMarketers, in order to bring out desired responses from their target markets, use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product, price, place and promotion. The 4Ps are the ideas to take into account while marketing a product. They constitute the root of the marketing mix. In order to efficiently market a product, it is therefore imperative to get an optimally correct mix of the 4Ps. In an ideal situation, if a company is able to plan a promotion for the right product, at the right price and to get it to their preferred market, in the right place then it is highly effective for the company. A brief description of the four elements of marketing mix is as follows1:

1. Product: The first element of marketing mix is product. A Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include physical objects, services, events, persons, places, ideas or mixes of these. This element involves decisions concerning product line, quality, design, brand name, label, after sales services, warranties, product range, etc. An appropriate combination of features and benefits by the small firm will provide the product with USP (unique selling proposition). This will enhance the customer loyalty in favour of its products.Products and services are broadly classified into consumer products and industrial products. Consumer products are bought for final consumption; where as Industrial products are bought by individuals and organisations for further processing or for use in conducting business. Other ways of classifying products are as follows:a. Convenience products: These are consumer products that the customer buys very frequently, without much deliberation. They are low priced of low value and are widelyavailable at many outlets. They may be further subdivided as: Staple Products: Items like milk, bread, butter etc. which the family consumes regularly. Once in the beginning the decision is programmed and it is usually carried on without change. Impulse Products: Purchase of these is unplanned and impulsive. Usually when the consumer is buying other products, he buys these spontaneously for e.g. Magazines, toffees and chocolates. Usually these products are located where they can be easily noticed. Emergency products: Purchase of these products is done in an emergency as a result of urgent and compelling needs. Often a consumer pays more for these.For example while traveling if someone has forgotten his toothbrush orshaving kit; he will buy it at the available price.b. Shopping products: These are less frequently purchased and the customer carefully checks suitability, quality, price and style. He spends much more time and effort in gathering information and making comparisons. E.g. furniture, clothing and used cars.c. Specialty products: These are consumer goods with unique characteristics / brand identification for which a significant group of buyers is willing to make a special purchase effort. For example, Mitsubishi Lancer, Ray ban glasses,Cars.d. Unsought product: These are products that potential buyers do not know exist or do not yet want .For example Life Insurance, a Lawyers services in contesting a Will.The above product decisions are very important to ensure the sale of products. A product has both tangible and intangible components. While buying a product, the customer does not merely look for the physical product, but a bundle of satisfaction. Thus the impact that any product has upon a buyer goes well beyond its obvious characteristics. There is a psychological dimension to all customer purchases; what a customer thinks about a product is influenced by far more than the product itself. For example, the buyer of an air conditioner is not purchasing cooling machine only. He looks for attractive colour and design, durability, low noise, quick cooling, etc. These influencing factors must be considered by the small firms to meet the requirements of different kinds of customers.

2. Price: The second element is the price, which affects the volume of sales. It is one of the most difficult tasks of the marketing manager to fix the right price. The variables that significantly influence the price of a product are: demand of the product, cost, competition and government regulation. The product mix includes: determination of unit price of the product, pricing policies and strategies, discounts and level of margins, credit policy, terms of delivery, payment, etc. Pricing decisions have direct influence on the sales volume and profits of the firm. Price, therefore, is an important element of the marketing mix. Right price can be determined through pricing research and by adopting test-marketing techniques. Small firms should think of pricing as a method whereby prices are set with regard to costs, profit targets, competition and the perceived value of products. Because of their simplicity, cost-plus-pricing are attractive to small businesses, though this is not the only mode of pricing utilized by small firms. For example, the profit margin in the cost-plus approach may well be fixed after examining both the nature of the market and the competitor activity within it. It is a mistake for small firms to rely wholly on cost-plus, but very often small firms do that to the detriment of profits and market share.

The pricing policies mainly followed by the small firms are:a. Competitive pricing: This method is used when the market is highly competitive and the product is not differentiated significantly from the competitors products.b. Skimming-the-cream pricing: Under this pricing policy, higher prices are charged during the initial stages of the introduction of a new product. The aim is to recover the initial investment quickly. This policy is quite effective when the demand for a product is likely to be more inelastic with respect to price in its early stages; to segment the market into segments that differ in price elasticity of demand and to restrict the demand to a level, which a firm can easily meet.c. Penetration pricing: Under this policy, prices are fixed below the competitive level to obtain a larger share of the market. Penetration pricing is likely to be more successful when the product has a highly elastic demand; the production is carried out on a large scale to achieve low cost of production per unit; and there is strong competition in the market.3. Promotion: Promotion refers to the various activities undertaken by the enterprise to communicate and promote its products to the target market. The different methods of promoting a product are through advertisement, personal selling, sales promotion and publicity. 4. Place or Physical Distribution: This is another key marketing mix tool, which stands for the various activities the company undertakes to make the product available to target customers. Place mix or delivery mix is the physical distribution of products at the right time and at the right place. It refers to finding out the best means of selling, sources of selling (wholesaler, retailers, and agents), inventory control, storage facility, location,warehousing, transportation, etc. This includes decisions about the channels of distribution, which make the product available to target customers at the right time, at the right place and at the right price. By selecting wrong distribution channels or by using the ones it has traditionally used, a small firm could be depriving it of new market opportunities. In a situation where a small firm has only one primary product, the general rise and fall of sales will lead to a rise and fall of the firm, unless the firm learns to consistently adjust its marketing mix to match consumer demand.

According to above basis Maruti has devided its market in to different segments to expand its market and also catered the need of every segments by launching different products and services having different pricing strategy for every segments thats why maruti is very successful in the market and having 55% of market share. The product segmentation of maruti Suzuki is as follows:-

HEAD OFFICE OF MARUTI SUZUKI

Maruti Suzuki India LimitedNelson Mandela Road, Vasant Kunj, New Delhi-110070 Board no.46781000Fax : 46150275 and 46150276The head office of the Maruti Suzuki is in Vasant kunj ,New Delhi .All the activity of maruti Suzuki are controlled by this head office only .Meeting of board of directors, making strategies, and all are held here .In the head office there is a complete system and separate set of office are there like customer care department , true value department ,service centre department and different offices of board of directors .In every month there is a meeting of board of directors and whatever decision they take after it it is forwarded to different distributors and dealers .Customer care department is to solve the problem of the customers, True value is for increasing its family by exchanging vehicles.Branch office:-KolkattaL & T Chamber, 4th floor,16th Camac StreetKolkatta - 700 017Tel:033-2283-5252, 53, 54, 62Fax:033-22835261Ranchi4th Floor, Rohini Complex,Opposite Hotel Apsara,Circular Road, Lalpur,Ranchi.Jharkhand- 834001Tel:0651-2563931, 61Guwahati403, Orion Towers,Christan BastiGuwahatiTel:0361-2340850,140Fax:0361-2734308indore3rd Floor, Commerce House,7 Race Course Road,Indore - 452001Tel:0731-4069382,48ChandigarhSCO-39-40, Sector 8-C,Madhya MargChandigarh - 160018Tel:0172-2780057, 3058077Fax:0172-2548234, 2548234Jaipur7th Floor, Pooja Towers3, Gopalpura Byepass, Tonk RoadJaipur - 302018Tel:0141-5118006, 7Fax:0141-5118005LucknowB-1, Pick Up Bhawan (Ground Floor)Vibhuti Khand, Gomti NagarLucknow - 226010Tel:0522-2720931-4, 2721145Fax:0522-2720931-34Chennai7th Floor, Capital Towers,180, Kodambakkam High RoadNungambakkam, Chennai - 600034Tel:044-28233051-3Fax:044-28242059Bangalore202, 2nd Floor, Embassy ClassicVittal Mallya Road,Bangalore - 560001Tel:080-4112 0017 / 18, 22127384/85Fax:080-2248484HyderabadMahavir Chambers, Door No. 3-6-363 & 3-6-1/1Chamber Bearing No. 101 & 102, 1st Floor,Liberty Square StanzaMumbai602, Madhava Building, Bandra Kurla ComplexBandra (East),Mumbai - 400051Tel:022-26590478Fax:022-26590285Pune7th Floor, North Block,Sacred World, WanowariePune- 411040Tel:020-26856041(D)Fax:020-26856036-4Ahmedabad211, Iskon Mall, Above Star India Bazaar,Satellite RoadAhmedabad- 380015Tel:079-40036660Fax:079-40036671

PLANTS OF MARUTI SUZUKI

Maruti Suzuki has two state-of-the-art manufacturing facilities in India. The first facility is at Gurgaon spread over 300 acres and the other facility is at Manesar, spread over 600 acres in North India.The Gurgaon facility

The Gurgaon Manufacturing Facility has three fully integrated manufacturing plants and is spread over 300 acres. All three plants have an installed capacity of 350,000 vehicles annually but productivity improvements have enabled it to manufacture 700,000 vehicles annually. The Gurgaon facilities also manufacture 240,000 K-Series engines annually. The entire facility is equipped with more than 150 robots, out of which 71 have been developed in-house. The Gurgaon Facilities manufactures the 800, Alto, WagonR, Estilo, Omni, Gypsy, Swift and Eeco. Maruti Suzuki's facility in Gurgoan houses three fully integrated plants. While the three plants have a total installed capacity of 350,000 cars per year, several productivity improvements or shop floor Kaizens over the years have enabled the company to manufacture nearly 700,000 cars/ annum at the Gurgaon facilities.The entire facility is equipped with more than 150 robots, out of which 71 have been developed in-house. More than 50 per cent of our shop floor employees have been trained in Japan.

Our Gurgaon facility also houses `K' Engine plant. The `K' family engine plant has an installed annual capacity of 240,000 engines and was commissioned in 2008. Spread over an area of 20,300 m2, the `K' family engine facility is part of the Rs 9,000 crore investment plan drawn by Maruti Suzuki and Suzuki Motor Corporation. The next generation `K'engine like all Maruti Suzuki earlier technologies is highly fuel efficient, while offering the best in refinement and performance. It will take the engine technology to the next level in India. A-Star is the first car to be powered by `K' family engine. The forthcoming models will be powered by other `K' family engines. The in-line plant layout consisting of Casting, Machining and Assembly processes has high level of automation, effective material handling and inventory reduction techniques in place, aimed for high operational efficiency. The facility employs global manufacturing best practices like cold testing, 100% on line automated checks to ensure global quality.THE MANESAR FACILITYOur Manesar facility has been made to suit Suzuki Motor Corporation (SMC) and Maruti Suzuki India Limited's (MSIL) global ambitions. The plant was inaugurated in February 2007. At present the plant rolls out World Strategic Models Swift , A-star & SX4 and DZire.The plant has several in-built systems and mechanisms.There is a high degree of automation and robotic control in the press shop, weld shop and paint shop to carry on manufacturing work with acute precision and high quality.The plant is designed to be flexible: diverse car models can be made here conveniently owing to automatic tool changers, centralized weld control system and numerical control machines that ensure high quality.The plant at Manesar is the company's fourth car assembly plant and started with an initial capacity of 100,000 cars per year. This will be scaled up to 300,000 cars per year by October 2008. By 2010, Maruti Suzuki aims to increase capacity to 300,000 cars at the Manesar plant.To meet the growing demand of customers in northern region, Maruti Suzuki will scale up its production capacity in its existing plant located in Manesar (Haryana) from one lakh to three lakh by 2010. Maruti's forthcoming "A-Star" scheduled for launch in October, 2008 and Splash to come up in next year will also be produced from here.The chief general manager (sales), Maruti-Suzuki India Ltd, RS Kalsi said, "There was a long waiting list for SX4 and Swift besides other models. To meet this growing demand, the capacity of Manesar plant will be increased. However, Maruti will spend about Rs 9,000 crore in the year 2009-2010 in expanding the production capacity, research and development in the country."Diesel Engine Plant- Suzuki Powertrain India LimitedSuzuki Powertrain India Limited the diesel engine plant at Manesar is SMC's & Maruti's first and perhaps the only plant designed to produce world class diesel engine and transmissions for cars. The plant is under a joint venture company, called Suzuki Powertrain India Limited (SPIL) in which SMC holds 70 per cent equity the rest is held by MSIL.This facility has an initial capacity to manufacture 100,000 diesel engines a year. This will be scaled up to 300,000 engines/annum by 2010.PLANTSGurgaon PlantManesar Plant Maruti Suzuki India Ltd. Plot no.1, Phase 3AGurgaon Plant IMT Manesar Old Palam Gurgaon RoadGurgaon - 122015Tel: (0124) 2346721

HISTORY OF THE COMPANY

MARUTI UDYOG LIMITEDMaruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. Maruti is the highest volume car manufacturer in Asia, outside Japan and Korea. It is the one of most successful automobile company since its inception. Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world). The objectives of MUL then are:- Modernization of the Indian Automobile Industry.- Production of fuel-efficient vehicles to conserve scarce resources.- Production of large number of motor vehicles which was necessary for economic growth.Despite there being 11 companies now in the passenger car market in India, Maruti holds about 55% of the total market share.Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto car which at the time was the only modern car available in India, its' only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. Through 2004, Maruti has produced over 5 Million vehicles. Maruti vehicles are sold in India and various several other countries, depending upon export orders. Maruti is India's largest automobile company. The company, a joint venture with Suzuki of Japan, has been a success story like no other in the annals of the Indian automobile industry. Today, Maruti is India's largest automobile company. This feat was achieved by the missionary zeal of the employees across the line and the far-sighted vision of the

management. Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades.The company started with Suzuki holding the minor stakes of the company while Government of india holding the major stakes. As of present, Government of india has disinvested its stakes in the company completely, and handed over the management of company to Suzuki Motor Corporation. Today, Maruti and its partners employ more than 75000 employees. Its manufacturing facilities are located at two locations, Gurgaon and Manesar, both south of New Delhi.

Marutis Green PhilosophyMarutis Green Philosophy stems from its use of Three Rs: Reduce, Recycle and Reuse policy in its plants, so that there is a minimal stress on natural resources. The company has launched a number of initiatives under its Three Rs umbrella to make the plants more efficient in terms of resource usage. It is also certified with ISO 14001:1996 for its Environment Management System programme and uses the principle of Smaller, fewer lighter, shorter and neater for its operations.Maruti Sustainable Operations through Internal EfficiencyMaruti in recent years, owing to several innovative measures like investing in green equipments, its employee-driven campaigns and Kaizens (shop floor improvements), has drastically reduced the consumption of power and water and the waste generation in its facilities. Company also credits this decrease in utility consumption to its adoption of just-in-time approach towards operations. Some of the facts and figures supporting Marutis claims are : Total energy consumption per vehicle is down by 26 % over the last six years. Power Consumption has come down by 31 % over the last six years.Maruti Suzuki India Limited is a publicly listed automaker in INDIA. It is a leading four-wheeler automaker manufacturer in south asia. Suzuki motor corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2001, Maruti Udyog was renamed Maruti Suzuki India Limited. The company headquarter is in GURGAON, HARYANA. The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800 ,till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far . Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model. Till recently the term "Maruti", in popular Indian culture, was associated to the Maruti 800 model.During the pre-liberalization period (1983-1992) a major source ofMarutis strength was the wholehearted willingness of the Government of India to subscribe to Suzukis technology and the principles and practices of Japanesemanagement. Large number of Indian managers, supervisors and workers were regularly sent to the Suzuki plants in Japan for training. Batches of Japanese personnel came over to maruti to train, supervise and manage.Marutis style ofmanagementwas essentially to follow Japanesemanagementpractices. The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets.The company's change in strategy and emphasis on developing effective marketing communications was their highlights.The Path to Success forMarutiwas as follows:(a) Teamwork and recognition that each employees future growth and prosperity is totally dependent on the companys growth and prosperity (b) Strict work discipline for individuals and the organization (c) Constant efforts to increase the productivity of labor and capital (d) Steady improvements in quality and reduction in costs (e) Customer orientation (f) Long-term objectives and policies with the confidence to realize the goals (g) Respect of law, ethics and human beings. The path to success translated into practices thatMarutis culture approximated from the Japanesemanagementpractices. During the pre- liberalization period the focus was solely on production.(h) Employees were handsomely rewarded with increasing bonus asMarutiproduced more and sold more in a sellers market commanding an almost monopoly situation.During 2009-10, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first car was rolled out on 14 December 1983.

OBJECTIVE OF THE COMPANY

Marutis marketing objective is to continually offer the customer new products and services that: Reduce the customers cost of ownership of their cars; and Anticipate and address the customers needs and preferences in all aspects and stages of car ownership, to provide what they refer to as the 360 degree customer experience. Modernization of the Indian Automobile Industry. Production of fuel-efficient vehicles to conserve scarce resources. Production of large number of motor vehicles, which was necessary foreconomic growth.They sell ten models with more than 50 variants in segments A, B, C, and utility vehicle segment of the Indian passenger car market. Of these, they manufacture nine models and import the Grand Vitara as a completely built unit from Suzuki in Japan. Their models and variants are designed to address the changing demands of the market and are periodically upgraded in technology, styling and features. To take advantage of the brand recognition associated with their products, they retain the brand name of the product through various stages of product upgrades over time. For example, the version of the Maruti 800 brand currently sold in the market is a significantly upgraded version, in terms of technology, design and styling, of the Maruti 800 launched in 1983.

MISSION AND VISION OF THE COMPANY

The Company Mission:To provide a wide range of modern, high quality fuel efficient vehicles in order tomeet the need of different customers, both in domestic and export markets.

The Company Vision:We must be an internationally competitive company in terms of our products andservices. We must retain our leadership in India and should also aspire to be amongthe global players. The leader in the India Automobile Industry, Creating Customer Delight and Shareholders Wealth; A pride of India

Their focus is on: Building a continuously improving organisation adaptable to quick changes Providing value and satisfaction to the customer Aligning and fully involving all our employees, suppliers and dealers to faceCompetition Maximising Shareholder's value Being a responsible corporate citizenAt Maruti, they have a clear perspective on manpower. They see it as a uniqueresource, in the sense that optimal productivity of other resources depends largely onthe way human resources are utilised. The basic philosophy of management thatunderlies the Maruti culture is that all employees of the company should be mouldedinto a team which then strives as one, to achieve commonly shared company goalsand objectives. To make this philosophy tenable, the Company takes severalinitiatives. Inputs are sought from employees at all levels. They believe thateveryone should contribute to the formulation of company policies, goals andobjectives. Secondly, at Maruti, they encourage leadership in the best sense of theword. According to us, a leader is one who must be impartial, must have the abilityto rise above his own subjectivity, and, most importantly, must practice what hepreaches.They understand that the process of creating a sense of belonging that all employeescan identify with is a lengthy one. To ensure that this translates into concrete reality, they have taken several simple but specific and well thought out measures. The first step in this direction has been the introduction of a common uniform for allemployees. Another measure is the creation of a common canteen where allemployees have lunch, stand in common queues, and sit on the same table. Common transport and similar facilities for all levels of employees are othermeasures that reinforce their emphasis on genuine equality in the workplace.At Maruti They do not believe in the notion of organisational hierarchies. As amatter of fact, the management structure and systems in Maruti have been designedto promote decentralisation of authority. Maruti has a horizontal managementstructure with only four functional levels of responsibility to facilitate quickerdecision making.Another focus area of the Maruti culture is the maintenance of a smoothlyfunctioning communication network. Maruti believes that communication channelsbetween labour and management cannot simply consist of having a labourrepresentative on the Board of the Company. They have faith in the ability of labourto effectively participate in management and make constructive suggestions. Toencourage this, they ensure that there is a thorough dissemination of information atall levels, through newsletters or via a letter from the Chief Executive to allemployees. Meetings with the Union are held regularly, and programmes beingcontemplated by the Company are discussed with the Union. The Sahyog Samiti, acollection of representatives of non-unionised employees, training programmes inJapan, Quality Circles, productivity-linked incentive schemes, and an ethos ofdiscipline and teamwork, all contribute to the Maruti culture.Several measures of performance have made amply clear that Maruti has establisheda truly healthy work culture. They have met all project and performance targetssince inception. Their productivity levels are constantly improving. The Companyhas had good labour relations with employees from the very beginning, and theyhave been successful in the export market. Yet, the Maruti culture is one that doesnot believe in resting on its laurels. They adhere to the spirit of Kaizen, which statesthat constant improvement is always possible. The most basic tenet of productivitythat they hold dear is that " Today should be better than Yesterday and Tomorrowshould be better than Today".A licence and a Joint Venture agreement was signed between Government of Indiaand Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982.Suzuki Motor Company was chosen from seven prospective partners worldwide. This was due not only to their undisputed leadership in small cars but also to their commitment to actively bring to MUL contemporary technology and Japanese management practices (which had catapulted Japan over USA to the status of the top auto manufacturing country in the world).

AWARDS AND ACHIEVEMENTThe company has achieved many awards for its excellence in the automobile industry. The Company is India's most awarded car Company. Some of the awards won by the Company during the year under review are:The prestigious Golden Peacock Award for excellence in the field of Environment Management in Automobile Sector.

1991-92 Engineering Exports Promotion Council's award for export performance.1992-93 Engineering Exports Promotion Council's award for export performance.1994 Best Canteen award among Haryana Industries as part of employee welfare.1994-95 Engineering Exports Promotion Council's award for export Performance1996 Maruti wins INSSAN award for "Excellence in Suggestion Scheme" Awarded the Star Trading House status by Ministry of Commerce1998 CII's Business Excellence Award1999 MSM launched as model workshop in India; achieves highest CSI rating. Central Board of Excise & Customs awards Maruti with "Samman Patra", for contribution to exchequer and being an ideal tax Assessee2000 Maruti bags JD Power CSI - 1st rank; unique achievement by market leader anywhere in the world2001 MUL tops in J D Power CSI (2001) for 2nd time in a row: another international first.2003 Maruti 800, Maruti Zen and Maruti Esteem make it to the top 10 automotive brands in "Most Trusted Brand survey 2003". J D Power ranked 3 models of Maruti on top: Wagonr, Zen and Esteem. Mauti 800 and Wagonr top in NFO Total Customer Satisfaction Study 2003. MUL tops in J D Power CSI (2001) for 4th time in a row.

2004 Maruti Suzuki was No. 1 in Customer atisfaction, No. 1 in Sales Satisfaction No.1 in Product Quality (Esteem and Alto) and No. 1 in Product Appeal (Esteem and Wagon R). No. 1 in Total Customer Satisfaction (Maruti 800, Zen and Alto) Business World ranked us among the country's five most respected companies. Business World ranked us the country's most respected automobile company. Voted Manufacturer of the year by CNBC. Voted one of India's Greenest Companies by Business Today-AC Nielson ORG-MARG.2005 Number one in JD Power SSI for the second consecutive year. Number one in JD Power CSI for the sixth time in a row - the only car to win it so many times. M800, WagonR and Swift topped their segments in the TNS Total Customer Satisfaction Study. Leadership in the JD Power Initial Quality Study - Alto number one in its segment for the 2nd time in a row, Esteem number one in its segment for the 3rd year in a row, Swift number one in the premium compact segment . WagonR and Esteem top their segments in the JD Power APEAL study. TNS ranks Maruti 4th in the Corporate Reputation Strength (CSR) study (#1 in Auto sector)-Feb 05. Maruti bagged the "Manufacturer of the year" award from Autocar- CNBC ( 2nd time in a row)-Feb 05. First Indian car manufacturer to reach 5 million vehicles sales. Business World ranks Maruti among top five most respected companies in India-Oct 04. Maruti ranked among top ten (Rank7) greenest companies in India By Business Today - Sep '04.2007

JD Power Customer Satisfaction Award. This award has been received for the 8th time in a row. 2007 India IQS Award for Maruti Swift which has been highest ranked model in the Premium Compact car segment. 2007 India APEAL for Maruti Zen Estilo which has been highest ranked model in Compact car segment. 2007 India APEAL for Maruti Swift which has been highest ranked model in Premium Compact car segment. 2007 India APEAL for Maruti SX4 which has been highest ranked model in Midsize car segment. "Car Manufacturer of the Year" Award by NDTV. ICICI-NDTV Profit Viewers Choice Award for Maruti SX4 in the Midsize car segment. CNBC TV-18 Autocar Midsize Car Award for Maruti SX4. CNBC TV-18 Autocar Value for Money for Maruti SX4. CNBC TV 18 Autocar Award for Viewers Choice for Maruti SX4. CNBC TV-18 Autocar Manufacturer Award. Manufacturer of the Year " Award in the Passenger Car category by Auto Monitor Awards.In 2010-11 Maruti SuzukiIndia Ltd. was presented the "ICSI National Award For Excellence inCorporate Governance2009" at Mumbaiby Vilasrao Deshmukh, Union Minister for Heavy Industries & Public Enterprises in the presence of Justice R.C. Lahoti, Former Chief Justice of India and Chairman of the Jury for the Award.Shinzo Nakanishi, Managing Director & CEO ofMaruti SuzukiIndia Limited received the award.2012All India lend new infrastructureaward.Dealership platinum award 2011-12.Workshop performance award.

PRODUCT AND SERVICE OF THE COMPANY AND FEATURES

There are many products of maruti Suzuki having different features and technology, and caters to almost every market segment with economic models. They sell ten models with more than 50 variants in segments A, B, C, and utility vehicle segment of the Indian passenger car market. Of these, they manufacture nine models and import the Grand Vitara as a completely built unit from Suzuki in Japan. Their models and variants are designed to address the changing demands of the market and are periodically upgraded in technology, styling and features. To take advantage of the brand recognition associated with their products, they retain the brand name of the product through various stages of product upgrades over time. For example, the version of the Maruti 800 brand currently sold in the market is a significantly upgraded version, in terms of technology, design and styling.

CARS OF MARUTI SUZUKI

ModelLaunchedCategoryImage

Omni1984Minivan

Gypsy1985SUV

WagonR1999Hatchback

Swift2005Hatchback

SX42007Sedan

Grand Vitara2007Mini SUV

Swift DZire2008Sedan

Ritz2009Hatchback

Eeco2010Minivan

Alto K102010Hatchback

Kizashi2011Sedan

Ertiga2012Mini MPV

Alto 8002012Hatchback

Stingray2013Hatchback

Celerio2014Hatchback

FEATURES OF THE PRODUCTS...........1. MARUTI ALTO

Maruti Alto, best selling car in India, is a nice car both in terms of price and quality. A city car, it offers the combination of good fuel economy, better mileage and good performance. Specially made for Indian cities, it is easy to drive on crowded roads. For the starters, it is a good choice. Design and InteriorMaruti Alto has functional interior. The speedometer is large and easy to read but there is no tachometer. Odometer and tripmeter are on the same digital LCD display so you have to switch between them by using a button. Dashboard cabinet has enough space to store bare essentials. The boot space can accommodate enough luggage. The AC of Maruti Alto is effective, but it uses most of the power of this tiny car. A long drive in Alto is always a pleasure. Fabric seat upholstery makes sitting during long journeys comfortable. One can calculate the distance travelled with electronic trip meter. A cabin lamp lits interiors of the car. Variants, Price and MileageThe car is available in the variants of Alto Std, Alto Lx and Alto Lxi. It can be bought in the price range of about Rs 2.5 lakhs. EngineThe car is equipped with 796cc, 3-cylinder, 4 valves per cylinder MPFI, FC engine with 32 Bit ECM. It delivers the maximum power of 47 PS 6200rpm and 62 NM torque at 3000rpm which makes it able to touch the mark of 100 km/h in just 20 seconds. Alto uses Maruti 800's highly fuel-efficient, 3-pot motor with a four-valve head and its electronic tachometer results in unmatched fuel efficiency. SafetyMaruti Alto is quite a safe car to drive on Indian roads. Its high tensile steel side door beams guard against front, rear and side collision impact. Computerised Anti Theft System (iCATS) protects the vehicle from car thieves. Collapsible steering column lessens injuries to the driver in event of accident.Technical Specifications of Maruti AltoWEIGHT OF CARKerb weightALTO 725 kg ALTO LX/ALTO LXi 740 kg Gross vehicle weight 1165 kg ENGINESwept volume 796ccEngine type FC engine, 4 valves Per cylinder MPFI No. of cylinders 3Engine control 32 bit computer Maximum power 47 bhp @ 6200 rpm Maximum torque 62 Nm @ 3000 rpm Transmission 5 speed, all synchromesh, manual SUSPENSION SYSTEMFront McPherson Strut with torsion type anti-roll bar Rear Coil spring with double action telescopic shock absorbers SEATINGCapacity 4 personsTYRES Tyre size 145 / 80 R12

2. Maruti Suzuki Alto 800

The Maruti Alto 800 has already been declared the Peoples Car of India within 2 months of its release. Maruti has certainly won the hearts of a majority of the country, thanks to its low price and good performance. In the first week after the launch of the car, Maruti Suzuki received a record breaking 21,000 figure booking for the car. The Alto seems to enjoy the same kind of popularity that the Maruti 800 enjoyed before it. The car is priced between 2.44- 3.56 lakh.Maruti Alto comes in 7 variants. There are 4 petrol variants and 3 CNG models. The introduction of the CNG models has really provided the car range with a wide variety of versatility. It is not just cheap, it is also environment friendly.The petrol options include the Base model, LX, LXI and LXI with driver airbag. The CNG models include the Base model, LX and LXI. The only drawback of the CNG models is the fact that there is no airbag model in the three variantsFeatures & SpecificationsThe car comes with a really amazing power steering that provides the driver with really good control. There are power windows in the car, storage space for the driver side, and a digital clock. There is also an efficient air conditioning, a large glvoe box, bottle holders, etc. The air conditioning also provides one with a climate control system for the car. Of course, Maruti has not forgotten anything about the safety features of the car. One has a lot of safety features inbuilt in the car, such as driver airbag (only in the petrol high- end version, though), collapsible steering, engine immobilization system, radial tubeless tyres, headlight leveling etc.In short, the Maruti Alto 800 is a car that is quite cheap, but the kind of drive it provides and the features that come included in the car are quite remarkable. It is no wonder that this is one of the best small cars in the Indian market.Engine & PerformanceThe car comes with a F8D, 3- cylinder, 796 cc, 12 valve engine. The engine is mated to a 5 speed manual gearbox as well. There is a 32 bit microprocessor combined with the power- mill which produces a lot of torque output for the car. The 2012 Maruti Alto can provide Indians with one of the best mileages in town. The mileage is estimated to be 22.7 kmpl. The CNG can provide one with a whopping 30.4 kmpl mileage! The suspension on the car is certainly good enough to handle Indian roads as well.PRICEVariant NameEx-showroom PriceRTOInsuranceOn-Road Price*

Maruti ALTO 800 STD241137144686962263000

Maruti ALTO 800 LX276415165857980301000

Maruti ALTO 800 LXI298098178868606325000

MARUTI ALTO 800 LXI ANNIVERSARY EDITION302061181248721329000

Maruti ALTO 800 VXI311186186718984339000

MARUTI ALTO 800 STD CNG313415188059048341500

Maruti ALTO 800 LXI (AIRBAG)313517188119051341500

Maruti ALTO 800 VXI (AIRBAG)328839197309494358500

MARUTI ALTO 800 LX CNG334658200799662364500

Maruti ALTO 800 LXI CNG3529682117810190384500

3. MARUTI SUZUKI SX4

People were certainly excited when Maruti announced the launch of their new car, the Maruti SX4 in 2007. This sedan was truly stylish- probably the best looking car to come out of the Maruti stable. The car also comes with a super powerful, super turbo engine and amazing comfort that certainly made this car really successful in the market. In 2011, Maruti released the diesel variant of the car as well.Engine & PerformanceThe SX4 diesel comes with a super turbo, 16 valve, 1.6 liter, VVT engine with DOHC. This engine is capable of generating a maximum power of around 104.68 PS at 5600 rpm and it generates a maximum torque of around 145 Nm at 4100 rpm. The engine has been mated with a 5 speed manual gearbox. There is a 4 speed automatic transmission option with the car as well. The power train of the SX4 comes with a very impressive VVT technology (VVT stands for variable valve timing), which ensures that there is an optimal use of fuel in the car. The car can provide an impressive mileage of around 11.6 kmpl within the city and around 15.6 kmpl on the highway. The car can go from 0-100 kmph in 12.1 seconds.There are older variants of the car that come with petrol and CNG engines as well!ExteriorsThe car is available in 7 colors- Pearl Arctic White, Silky Silver, Clear Beige, Azure Grey, Oyster Blue, French Eclair and Midnight Black. As already mentioned, this is probably the most eye catching car ever designed by Maruti. The car does not have a long bonnet, like most other sedans. It has a really compact bonnet with a bold nose. The headlights are quite eye-catching as well. The radiator grille is chrome plated and shaped like a honeycomb. There is a fog lamp cluster on the car as well. The wheel arches of the car are really large, giving the car an amazing look when viewed from the sides. The car comes with body colored ORVMs and handles as well. The rear side of the car comes with tall headlights and a very compact windscreen.The trunk gate is compact, but capable of storing a lot of goods.InteriorsThe interiors of the Maruti SX4 pretty much spell out luxury. The most striking part about the car's interiors is the dashboard, which comes integrated with air conditioning and the audio system controls. The instrument panel is also mounted on the dashboard. The instrument panel has illumination that can be changed, so that it can be read well under different conditions. There is an illuminated key ring in the car as well, which makes it easier for a person to insert the key in the hole, even when it is dark! The steering wheel of the car comes with all the necessary controls mounted on it. This power steering wheel is also tilt adjustable.The car comes with amazing leather upholstery. This leather upholstery covers the seats, the rear door trims and the leather accented front as well. The arm rests available in the car have a wood finish and there is a silver finish on the inner door handles and the locks.variantsSx4 Vxi (Petrol)The Sx4 VXi is Maruti's entry level model in the SX4 series with premium features and other high end features. New cars in this series have a showroom price ranging from around Rs. 6.2 lakhs to around Rs. 7.0 lakhs inclusive of all charges.Sx4 Zxi (Petrol)The Sx4 VXi is Maruti's upper scale level model in the SX4 series with top features and other high end features. New cars in this series have a showroom price ranging from around Rs. 6.9 lakhs to around Rs. 7.7 lakhs inclusive of all charges.SX4 Zxi (LeatherOption) (Petrol) The Sx4 ZXi is Maruti's upper scale level model in the SX4 series with top features and other high end features. Also included are leather furnishings and interior. This variant has a showroom price of around Rs. 7.25 lakhs and on-road price of around Rs. 8.10 lakhs, which is inclusive of all charges such as insurance, octroi, RTO, etc.

Features & SpecificationsThis car come jam packed with features. The car has a driver ticket holder, sun blocker, vanity mirror, rear defogger, ashtrays, cigarette lighters, etc. An interesting addition to the features list is the silver antenna that is used to provide the passengers with better reception. The car comes with a bunch of safety options as well- including a 3 point seat belt pre tensioner, force limiters, EBD and ABS. There is an intelligent computerized Anti- Theft System (iCATS) available in the car as well.The stereo mounted on the dashboard is also pretty impressive, with 2 speakers around each row. There are 2 tweeters in the front row as well.The car is extremely powerful, and it certainly does look amazing. This is one of the most dynamic cars in the country, as of now.Maruti Suzuki SX4 MileageEngine InfoCityHighwayOverall

Maruti Suzuki SX4 DIESEL17.521.5-

Maruti Suzuki SX4 CNG11.515.5-

Maruti Suzuki SX4 PETROL11.515.5-

PRICEVariant NameEx-showroom PriceRTOInsuranceOn-Road Price*

SX4 MC VXI7151385721122712795500

SX4 MC VXI CNG7741026192824584861000

SX4 MC ZXI7977336381925335887000

SX4 MC VDI8064806451824448895500

SX4 MC ZXI (O)8544206835427135950000

SX4 MC ZDI8976077180927211997000

SX4 MC ZDI (O)95382376306289151059500

4. Maruti Suzuki Ertiga

By the end of May, 2012 (within a month of its release), the Maruti Ertiga managed to land a record 32,000 + bookings. This is a multi utility vehicle that is available at the cost of most B+ hatchbacks. The car costs somewhere between Rs 6,31,000- Rs 9,12,000.Engine & PerformanceThe Maruti Ertiga comes in both diesel and petrol engine variants. Both these variants contain a 4 cylinder arrangement. The petrol variant of the car is a 1.4L engine that is capable of generating a maximum torque of around 130 Nm and a power of around 93.8 bhp. The petrol engine has a displacement of 1373 cc. The diesel engine, on the other hand, comes with a 1.3 L turbo engine, with DDiS. This engine can generate a maximum power of 88.8 bhp and a peak torque of 200 Nm. The diesel engine has a displacement of 1248 cc. The car is fitted with the variable valve technology that ensures that the car's engine makes optimal use of the fuel- to give one the optimal performance and maximum fuel efficiency as well. All the variants of the car are compatible with the BS-IV emission regulations as well- this ensures that the car emits far lower CO2 into the atmosphere. The car can provide around 16 kmpl as mileage (the petrol model) and around 20 kmpl (the diesel model). This is a really high mileage, especially for a MUV.ExteriorsMaruti Ertiga is a seven seater MUV which comes with foldable rear seats. The rear seats can be folded in case one requires more boot space in the car. The car has an interesting mono- shaped design, which is quite unique for a car in this range and quite rare for an MUV as well. The Ertiga exterior looks extremely different, especially from the rear. The hatchback has borrowed the front bumper and the grille from the Ritz hatchback. The car also has a large air- inlet, with bulky headlights that actually sweep sidewise. The car has interesting dimensions as well and it is quite small in length, especially when compared to its main competition- the Innova and the Xylo. The car has a higher roof, that makes sure that there is plenty of room even for tall people. The rear portion of the car has tiny tail lamps.InteriorsThe car is perfect for large families. Maruti has used light shade materials for the upholstery on the inside, giving the car a rather pleasing look. It has a foldable rear seat. The front seats come with a four way adjustment option as well. The interiors have a lot of small storage spaces- there are bottle holders, sun glass holders, coin holders, etc. The dashboard of the car comes mounted with the manual HVAC, integrated music system, audio controls and the air conditioning vents. The steering wheel of the car provides for electric power steering. The steering wheel also comes with a tilt adjustment option. The middle row passengers also get an arm rest! The only problem is the fact that the car has one of the smallest boots possible- the boot has been designed purely with cost- cutting ideas in mind, not with practicality or usability. As a result of this, it will not be possible for a large family to go on a long trip in this car.Features & SpecificationsEven though the boot is quite small, there are a lot of interesting, small storage spaces in the car. Some of these include sunglass storage space, coin holders, etc. The most innovative storage space is in the backrest of the middle seat, which is a hidden foldable storage space. The car comes with mounted audio controls on the steering wheels- the audio system itself is a 6 speaker one with USB compatibility. The car also has ABS with EBD, dual seat belts in the front and an engine immobilizer in order to provide the car with as much safety features as possible.Maruti Suzuki Ertiga Mileage

Engine InfoCityHighwayOverall

Maruti Suzuki Ertiga Diesel17.220.77-

Maruti Suzuki Ertiga Petrol12.316.02-

Maruti Suzuki Ertiga CNG-CNG - 22.80 Km/Kg & Petrol - 16-

PRICE LISTVariant NameEx-showroom PriceRTOInsuranceOn-Road Price*

MARUTI ERTIGA LXI BS IV5802284641817589644500

Ertiga Lxi CNG6396315117019390710500

5. MARUTI SUZUKI WAGON R

The Maruti Wagon R was first launched in India in 1999. People, then, were not too enthusiastic about the car, because of its awkward height. The Wagon R is the tallest hatchback in the country, as a matter of fact. But the persistence of the company and the consistency of quality did pay off and Maruti has developed the latest variant of the Wagon R now- it released on the 15th of January 2013. Maruti Suzuki has made a lot of changes to the interiors and the exteriors of the car. The price of the car ranges between Rs 3,76,000 to Rs 4,58,000, depending on the variant of the car that one purchases.Features & SpecificationsThe car has a lot of utilitarian features including parcel tray, ticket holder on the driver's sun visor, sun visor for the front passenger, adjustable front seats, adjustable head rests, vanity mirror, etc. The car also provides for reclining and sliding flat front seats. There is dual zone air conditioning which comes with heater and rotary air conditioning controls. The car has a lot of security and safety features as well. This car comes with dual SRS airbag for the front passengers. The anti lock braking system prevents the wheel from locking in case of abrupt braking as well. The car also has driver seatbelt warning lamps, defogger, child proof rear door locks, etc.The Maruti Wagon R certainly looks better than it did when it released in 1999. It has also become quite desirable thanks to the wide interiors, good fuel economy and affordable prices. This is certainly a good family car.Engine & PerformanceThe Maruti Wagon R comes in a CNG variant and a petrol variant. The CNG variant is capable of providing 15.5 km/kg within the city roads and around 20.2 kg/km on highways. The normal, petrol engine variant of the car can provide an amazing mileage of 14.2 kmpl within the city limits and around 18.9 kmpl on the highway. The car is packed with a KB10 1.0 l petrol engine that comes with a displacement of 998 cc. This engine is quite lightweight. It can produce around 68 PS at 6200 rpm and generate a maximum torque of 90 Nm at 3200 rpm. The petrol engine comes mated to a 5 speed transmission as well.The VXi variant is the ones that run on CNG fuel. This engine runs on intelligent gas port injection (i- GPI) bi- fuel technology which provides for areally smart, comfortable road. The car can generate 59.3 PS at 6200 rpm and 77 Nm of torque at 3500 rpm. This engine variation won't just help a person save a lot of money it would also restrict their carbon footprint.

Maruti Suzuki Wagon R MileageEngine InfoCityHighwayOverall

Maruti Suzuki Wagon R Lpg17.0820.51-

Maruti Suzuki Wagon R Petrol17.0820.51-

Maruti Suzuki Wagon R CNG19.326.6-

PRICE

Variant NameEx-showroom PriceRTOInsuranceOn-Road Price*

Wagon R MC Lx3521032112610165383500

Wagon R MC Lxi3830482298311059417500

Wagon R MC Vxi4075592445411766444000

Wagonr Duo(LPG)4164092498512022453500

Wagon R MC Lxi CNG4350682610412561474000

Wagon R MC Vxi ABS4377382626412638477000

6. MARUTI SWIFTMaruti Suzuki Swift, which was launched in May 2005, has been a huge hit in India. This compact car was an effort by Maruti to incorporate fresh design and concepts into their models. A car with eye-catching features, it is a delight to watch. Placed in the category of B-segment cars, Swift is appreciated for quality of power, response and fuel efficiency. Some striking features of the car are Dynamic European styling, Rally based suspension system, All-Aluminium hypertech engine and Automatic climate control. Design and InteriorsThe car has great design and equally good interiors. It has a clean-sheet design, built on a newly developed platform with three and five-door models on offer. It has adopted contemporary mechanicals. Features like torsion beam rear suspension and electronic brake force distribution have been incorporated. Enough legroom and luggage space is available in the car.The automobile has fabric accented trendy looking door trims. The boot can accommodate plenty of luggage. The long wheelbase and width of the car mean high level of comfort and spaciousness. Variants, Price and MileageVarious variants of Maruti Suzuki Swift on availability areSwift LXiSwift VXiSwift ZXiSwift Diesel LdiSwift Diesel VdiThe car is available in the price tag of Rs. 4 Lakhs to Rs. 5.60 Lakhs.

EngineThe car is equipped with 1298cc engine with 4 cylinders and 16 valves. The maximum power is 87bhp @ 6000rpm, and maximum torque 113Nm @ 4500rpm. As for fuel distribution, it is Multipoint injection.SafetyA range of safety features have been incorporated in Maruti Suzuki Swift. The car is available with a number of safety features like collapsible steering column, front seatbelt pre-tensioners with load limiters, and energy absorbing trim all around. Active safety technologies include dual front airbags, and antilock braking system together with electronic brake-force-distribution have been roped in.Technical Specifications Of Maruti Swift Body Type HatchbackNumbers of Doors 5Seating Capacity 5Tyre 165/80R14 / 185/70 R14 (tubeless)WeightsKerb Weight 980 kgs. (LXi) / 1000 kgs. (VXi) / 1010 kgs. (ZXi) Gross Vehicle Weight 1415 kgs.Fuel Tank Capacity 43 litresEngineCapacity 1298ccNumber of Cylinders 4Number of Values 16Bore x Stroke 74.0 x 75.5 mmCompression Ratio 9.0:1Maximum Power 87bhp @ 6000rpmMaximum torque 113Nm @ 4500rpmFuel distribution Multipoint InjectionTransmissionType Five-speed manual with synchromesh in all gears, one reverseGear Ratios1st 3.5452nd 1.9043rd 1.2804th 0.9665th 0.757Reverse 3.272DimensionsOverall Length 3695mmOverall Width 1690mmOverall Height 1530mmWheelbase 2390mmTrackFront 1470mmRear1480mmGround clearance 170mmMinimum turning radius 4.7 metresLuggage Capacity 232 litres (with seatback raised) 368 litres (with seatback raised)Steering Rack & pinion, power assitedBrakesFront Ventilated DiscsRear DrumsSuspension FrontMacPherson strut and coil spring RearTorsion beam & coil spring7. Maruti Suzuki Kizashi

Maruti Suzuki Kizashi is the most expensive car sold by Maruti Suzuki In the Indian market. This is a car that can certainly meet the standards of Skoda or Volkswagen when it comes to style, design and sophistication. The car is actually really good looking and it was being imported as a completely built unit from Japan till November 2012. The car certainly won a lot of Indian hearts, because it is a one of a kind vehicle from India's biggest producer of cars. The car costs around Rs.16.52- 17.5 lakhs.Features & PerformanceBefore we move on to the amazing, unique looks of the car, we need to talk about the performance and the engine. The Kizashi comes with a 2.4 L petrol engine that can churn out a mind blowing 178 bhp of power at 6500 rpm. The car can also generate a maximum output of 230 Nm of torque at 4000 rpm. The car comes in both manual and automatic transmission options. The car's performance is enhanced by the lightweight installation of the engine, the low tensile force promoted by the aluminum pistons, etc. Maruti Suzuki has claimed that they are working on a variant of the car that can provide better fuel efficiency. Currently, the car provides a mileage of 8 kmph within the city limits and around 12 kmpl on the highway (for the manual transmission model).Features & SpecificationsThe car comes with keyless entry feature, trip computer, adjustable and tiltable steering wheel, a four wheel drive option, wipers, parking camera, auto headlights, bottle holders, etc. The car comes with a 5 speaker audio system that supports radio, CD, MP3 players and has USB integration. The steering wheel of the car has mounted audio controls as well. The car comes with 6 airbags, hill descent control and ESP as well.The car is quite good looking.Maruti Suzuki Kizashi MileageEngine InfoCityHighwayOverall

Maruti Suzuki Kizashi Petrol9.212.45-

PRICEVariant NameEx-showroom PriceRTOInsuranceOn-Road Price*

KIZASHI MT1652875247931524931953500

KIZASHI CVT1752875262931556692071500

8. Maruti Suzuki Swift Dzire

The Maruti Swift Dzire was launched in 2008 and over the past four years it has seen a lot of changes and improvements. It continues to be in great demand all over the country, so Maruti has come with a variety of changes in the features as well. The latest diesel variant of the car was released on 9th May 2012. The price of the car ranges from around Rs 5,02,000- Rs 7,63,000.Engine & PerformanceThere are two engine options in the Maruti Swift Dzire- one can get it with a petrol engine or with a diesel one. The Swift Dzire is powered by engines that power the hatchback as well. The K series 1.2l engine is capable of providing around 19.1 kmpl as mileage- one of the largest that one can expect from a sedan (in the petrol model). The 1.3L diesel engine is more powerful than the 1.2 L engine and it delivers around 23 kmpl as mileage, on an average! The amazing mileage is delivered thanks to the new DDiS engine, which comes with a fuel injection system that is powered by a turbocharger and an intercooler, which makes combustion better, and make sure that every drop of fuel is used well. The petrol variants of the car can deliver a maximum power of around 86 bhp at 6000 rpm and it can generate a maximum torque of around 114 Nm at 4000 rpm. The 1.3 L diesel variant peaks at 74 BHP of power at 4000 rpm and can generate a maximum torque of 190 NM at 2000 rpm.ExteriorsThe car comes in 7 colors- Arctic White, Silky Silver, Glistening Grey, Clear Beige, Pacific Blue, Bright Red and Midnight Black. The front of the car looks almost exactly like the Maruti Swift. It is quite a compact car- not as long as most sedans as well. This is a notchback car that carries amazingly sophisticated looks. There is a slated grille in the front (surprisingly not chrome plated), enclosing the fog lamps. The hawk eye shaped headlights look good. The car comes with body colored bumpers as well. The car comes with body colored ORVMs that have been provided with turn indicators. The difference between this car and the Swift can be seen in the rear- the rear door is lengthened and so is the boot. The rear portion of the car looks like any other sedan. There are large trapezoidal tail lamps in the rear- this is a new feature for the Swift models.InteriorsThe Maruti Swift Dzire is capable of seating 5 people comfortably. The car does have satisfying look, even though they are not the best around. The dashboard of the car is dual tone - beige plastic below and black plastic on top, both of which are separated by a wooden trim. The dashboard houses the instrument panel, the centre console, the air conditioning and the stereo as well. The instrument panel actually looks really good, with the silver embellishments. The inside door handles are chrome plated. The rear seat of the car is slightly reclined. There are adjustable headrests available as well. The boot is a little small, but it is still practical.Features & SpecificationsThe car comes with a single zone air conditioning, 4 speaker stereo with CD drive and Bluetooth and USB integration. The safety features of the car are also quite good- the car comes with ABD, EBD, Brake Assist, Engine Drag Control, Front dual SRS airbags, etc.The Maruti Swift Dzire is an entry level notchback, but it certainly delivers what it promises. It is quite comfortable and is compact- it certainly wins the trophy for performance.

9. MARUTI SUZUKI CELERIO

Maruti Suzukis new compact car, the Celerio, is expected to be launched in February 2014. Available in three trim levels- Lxi, Vxi and Zxi, the Celerio is a big bet from Maruti that takes on the rivals like Hyundai i10 and Honda Brio. Expected to replace the A Star, this compact hatchback comes with an aggressive price tag in the range of 3.5 4lakh.Features and specificationsThe Celerio is equipped with standard safety features. The EZ Drive technology makes sure that the drive is easy and comfortable. The advanced suspension and better braking system offer effortless drive in different road conditions. The car handles well and the maneuverability is exceptional. The other key safety features include side impact beams, dual air bags in top variant, ABS and electronic power steering.With it curvy styling, spacious design and aggressive pricing, the Celerio is all set to edge out its potential rivals.Engine and performanceThe Celerio is powered by a I L 3cylinder K series petrol engine capable of generating 68 bhp at 6000 rpm and 90 Nm of torque 3500 rpm. The car, expected to be launched in 6 petrol variants, comes with four speed automatic or five speed manual transmission. The hatchback is expected to return a mileage of 23 kmpl and it is quite possible that the company will tune the engine to offer better mileage or enhanced performance. A diesel variant of the Celerio is already in the pipeline. The 998 cc, three-cylinder petrol engine appears similar to the one that powers the Wagon R.

Maruti Suzuki Celerio MileageEngine InfoCityHighwayOverall

Maruti Suzuki Celerio CNG2632-

Maruti Suzuki Celerio Petrol1922

PRICE

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