SCCE ECEI 2014

1

2014 European Compliance & Ethics Institute – London

Dominic Hall and Maaike BurgerEthics and Compliance Coca-Cola Enterprises20 May 2014

A Strong Partnership

MarketplaceExecution

Communityand Customer

Brand Marketing

Customer Focus

Customer Focus

Long-TermSustainableProfitableGrowth

Production/Distribution

Marketplace Execution

Community and Customer Brand

Marketing

Franchise Leadership

Brand Development/Innovation

Brand Marketing

Consumer Focus

Consumer Focus

SCCE ECEI 2014

2

The Coca‐Cola System

Leading BrandsCoca-Cola Sparkling Flavors and Energy

Stills

SCCE ECEI 2014

3

We build successful brands

Great Britain

France

Norway

Sweden

Belgium

Netherlands

$8.2 billion revenue

90+ years in Europe

40+ brands

12,000+ employees

17 manufacturing facilities

170 million consumers

CCE Overview

SCCE ECEI 2014

4

Legislation

Cultural sensitivity 

Communication

Implementing a successful European Hotline

Legislation

Meeting both Sarbanes‐Oxley requirements and European Data Privacy legislation

Varying European data protection legislation

SOX vs. European legislation ‐ tips

SCCE ECEI 2014

5

Meeting both SOX and European legislation

SOX requirements

European Data Protection restrictions

CCE’s hotline scope

Potential hotline scope

European data protection legislation

For illustrative purposes only

SCCE ECEI 2014

6

SOX vs. European legislation ‐ tips

Encourage “Confidential” reporting

Transfers of Data Outside of the EEA

Retention of Data

Communicate with employees

Authorization Procedures

Updated guidance from CNIL

Amended authorised whistleblower scheme nowincludes: 

Financial, accounting, banking and anti‐briberymatters

Anti‐competitive practices Harassment and discrimination at the workplace Issues relating to safety, health and hygiene at the 

workplace Environmental protection

SCCE ECEI 2014

7

Cultural sensitivity

More acceptable Less acceptable

Communication

SCCE ECEI 2014

8

Communication ‐ what’s in it for me ?

To improve your working life

To help your team

To help the company

Why should I speak up?

Why should I encourage my

team to speak up?

Code of Business Conduct & Policies

Direct / local manager

Senior Manager

HR, Legal

E&C

The RIGHT call process

SCCE ECEI 2014

9

Practical tips

*Source: “Inside the Mind of a Whistleblower,” National Business Ethics Survey, May 31, 2012

Hotline should be the last resort

Take all reports seriously*

Collaborate

“What’s in it for me?”

External provider

Highly Confidential – Not for Distribution

18

Ethics and Compliance FrameworkFramework driven by: Federal Sentencing Guidelines, FCPA, UK Bribery Act

Key Elements

Legal

Human Resources

Risk, Control and Compliance

Security

Public Affairs and Communication

Enterprise Risk Management

Internal Audit

CO

MM

UN

ICA

TIO

N

Doing things the Way – Our Guiding Principles

1. Working with each other2. Promoting health and safety in

the workplace3. Preventing substance abuse4. Working with customers and

suppliers

5. Interacting with competitors6. Avoiding conflicts of interest7. Protecting company assets8. Maintaining accurate records

9. Complying with anti-corruption laws10.Avoiding insider dealing11.Upholding our environmental

commitments12.Engaging in government and

political activities

CollaborationGovernance

Top Level Commitment

Strategy

Mission / Vision

Organization

Laws and Regulations

Standards and Procedures

OV

ER

SIG

HT

SCCE ECEI 2014

10

RIGHT Call Committee Structure

Corporate RIGHT Call Committee

France RCC

Benelux RCC

GB RCC NRSW RCCBulgaria

RCC