a short guide to ugc photos for e-commerce & content marketing

Visual Marketing & Visual CommerceUGC Photos | Trending Pins | Instagram | Pinterest

VISUAL MARKETING AND COMMERCE SOLUTION

1+ Trillion Photos Uploaded Annually

20,000 Photos Per Second on Social


Content is the new Creative


Authentify your brand

Supplement Content Production

Lifestyle context to boost Commerce

Republish UGC photos everywhere

UGC Photos == Authentic Media Type


2 Types of UGC Photos

Aspirational (influencers/artists/bloggers)

Authentic (advocates/customers/fans)


3 ways to collect UGC Photos

1. Run a UGC Contest

2. Create a Campaign Hashtag

3. Find UGC and get rights


UGC Rights & Permissions

By using the hashtag #landofnod, users are agreeing to The Land of Nod’s online terms and conditions, and allowing The Land of Nod to use your

post and content.

Explicit (Ask the User) Implicit (Hashtag policy)


Millenials say that UGC has influenced what they buy84%

Double Digit love for UGC Photos

28%

25%

Lift in Brand engagement with exposure to UGC

Higher Conversion from Authentic UGC vs product shots

(Source: Comscore, Laundry Service)


KPIs from Brand Posted Photos on Instagram

4Pageviews/Visit

0.5% Conversion Rate


3 Best Use Cases of UGC Photos


Use Case 1: Commerce from UGC Photos

> 4%higher

conversion when users see

UGC in their purchase path


Use Case 2: Scale Content Marketing with UGC

E-COMMERCE

AD CREATIVES

EMAIL &OWNED

SOCIALPUBLISHING

PopularUGC

TrendingProducts

TopPins


Use Case 3: Stay on top of Visual Trends

DiscoverPhotos

AcquireRights

PublishEverywhere

MeasureResults

PIQORA: Visual Marketing & Commerce Solution


PIQORA’SMISSION

Generate ROI from Socially Validated Photos

Talk to us at [email protected]

Visit us at www.piqora.com

mailto:[email protected]

a short guide to ugc photos for e-commerce & content marketing

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