A Safe Haven

More Than A Shelter

Who Are We? Unique group of individuals with experience in:

Amy Zhu Marketing

Public Relation

Mike Anderson Sheri Ajdini

Finance

Consulting

Marketing

Education

We provide the perspective of your target audience.

More Than a Shelter

4 Social Business Enterprises

117 Employment Partners hired A Safe Haven clients.

86% of those in the job training program secure job placements

4,447Unduplicated Participants

36 multi-family housing locations consistent of over

The Challenge

A Safe Haven is doing important work throughout Chicago but lacks significant brand awareness and differentiation to consistently attract potential donors at the individual level.

The Objective

Build brand awareness for A Safe Haven among the next generation of individual donors in Chicago. Highlight the differentiation between other similar organizations.

Research Findings

Of the 2,200 people between age 20 and 40 ...

- Nearly ALL were actively involved with Facebook

- 86.3% were MOST interested in hearing about

programs of nonprofit

* data from Millennial Donors.org

Target Market

- Who are they?

- Why they care?

Top Level Strategies

Attract Attention

Create

Media Opportunities

Differentiate

Engage

New Audiences

KPIs (Key Performance Indicators)

Traffic to Website

Social Media Engagement

Media

Placements &

Impressions

Creative Mockups

Paid Media

Online Sources

PR Events

Taxi Top Ads

Video Stream Invitation

Social Media

#MoreThanAShelter

Words of the Homeless

Timeline

$5KANNUAL BUDGET

ONE-TIME

EVENT BUDGET

$15K

Summary

● A Safe Haven is more than a Shelter …● Millennials DO care about people, and need to

know more about A Safe Haven

Questions?

Questions?Thank you!