a romance to remember… marketing communication strategy for overseas market domination

A Romance to Remember…

Marketing Communication Strategy for Overseas Market Domination

http://www.cheil.com/cheil_ad25/main.html

Table of Contents

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Market Analysis

Product Analysis

Consumer Analysis

Marketing Communication Program

Marketing Communication Strategy

Objective and Brand Identity

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Market Analysis

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Number and Rate of International Convention in Asia

2001 2000 1999 1998Int'l Int'l Int'l Int'l Int'l

convention convention convention convention convention1 J apan 232 18.6 228 253 257 2802 China 180 14.4 159 194 174 1683 Singapore 137 10.9 118 126 122 1444 Korea 123 9.8 129 105 85 635 Thailand 103 8.3 81 115 117 626 India 93 7.5 80 101 107 1167 Malaysia 70 5.6 51 66 69 738 Indonesia 37 3 32 31 29 389 Phillippines 35 2.8 32 38 52 3910 Taiwan 31 2.5 32 36 31 43

Total 1041 942 1065 1043 1026

2002

Nations Rate (%)

City/ Province Int'l Conference Exhibition Etc. Total

Seoul 182 98 21 301

Busan 21 18 15 54

J eju 31 - 14 45

Gyunggi 12 - 14 26

North Gyungsang 16 1 8 25

Gangwon 6 - 14 20

Daegu 2 11 1 14

South Gyungsang 1 1 12 14

North J eonla 4 - 8 12

North Choongchung 4 1 7 12

South Choongchung 5 - 5 10

Daejon 6 - 3 9

South J eonla 1 - 8 9

Gwangju 2 - 4 6

Ulsan 2 - - 2

Inchon 1 - - 1

Number of events held in cities and provinces

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Market Analysis

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Venue Number Rate(% ) Foreign Participants Total ParticipantsCOEX 25 8.45 6,008 27,543

Seoul National University 14 4.73 804 5,272Yonsei University 11 3.72 292 1,228Lotte Hotel Seoul 11 3.72 2,675 5,588

COEX Intercontinental Hotel 10 3.38 2,121 4,582Shilla Hotel Seoul 9 3.04 554 2,601

Sheraton Walkerhill Hotel 9 3.04 1,039 2,037BEXCO 9 3.04 1,564 3,999

Hilton Hotel Gyungjoo 9 3.04 844 1,350Shilla Hotel Cheju 8 2.7 1,245 2,272

Lotte Hotel J eju 6 2.03 969 2,001Ewha Womens University 5 1.69 570 1,651Grand Hilton Hotel Seoul 4 1.35 544 1,783

Ranking of conventions venues in Korea

Category Room/ NightLeisure/FIT 31,544MICE 26,220Honeymoon 17,976Casino 6,440Tourist Agency 17,603Inbound 7,457

Room/Night Ranking by Purpose of Visit

Leisure/FI T MI CE Honeymoon Casino Tourist Agency Inbound

Target

Market

Percentage

29.4

24.4

16.8

6

16.4

7

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Competitor Analysis

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Basic Concept

Mobility

Facility

Environment

Online Services

Etc.

Luxury Resort for Rest and Stay

not available

No Rent-A-Bicycle or motor scooter service 24-Hour Internet Business Center Jeju Folk Souvenir Shop Travel Agency

No Special Information

Lack of information on Home Page except for Package Tour (An overall aloof and closed image) Simple Reservation system and no special attention for individual tastes

Various package tours Specific images and tourist’sinformation about hotel and Jeju

Best View, Best Resort No Special Concept of Che Ju Hyatt

Jung Mun Swimming Beach 50 min. from Jeju int’l Airport, hotel limousine departs every 15 min.

No Rent-A-Bicycle or Motor Scooter System Newly opened Spa and fitness(Aroma therapy/Stone Therapy with Volcanic rocks of Jeju) Ordinary Banquets

A folk pub of Jeju Inappropriate opening hour of swimming pool Club Lounge on 10th Floor for VIP Customers Unique Architecture with fabulous view of the cliff, lacks information about natural resources around the hotel

No special item for customers’ individual tastes

Marketing Hyatt in CF/ TV Drama/ Movie Minor differences between normal room and suite roomExcessive complaints by lodge customers on website on service

http://www.hyattcheju.com/

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Competitor Analysis

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Basic Concept

Mobility

Facility

Environment

Online Services

Etc.

Enjoy the luxurious ambience of a tropical island under the shining sun and palm trees

From Jeju International Airport, shuttle service is available every 2~2.5 hours , available only to those that make reservations in advance

The only Thalasso Therapy Center in the nation, 4th in Asia after Japan, Thailand, Bali Golf: Shine CC is planned to open in 2004 Oceanic sports: Water skiing, wind surfing, sea kayak, jet ski, banana boat, scuba diving, sea fishing

Wide variety of packages available to satisfy diverse customer needs A unique division of rooms: A section is built to resemble condominiums, Meeting room facilities are very small and unsophisticated

Very simple and uninformative homepage, in comparison to other 1st class hotels. the English version only provides partial information Membership program. Hotel answers comments from members within 24 hours at the latest PC centers open until 2am

Gym, sauna, swimming pools open 7am~9pm Special benefits for those in Military service extensive PR activities, including appearances in ‘All-In’, ‘Scent of Summer’, ‘2003 Korea Super Model Competition’, ‘Taster’s Choice CF’


not available





http://www.shineville.com/site/DEFAULT.ASP

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Competitor Analysis

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Basic Concept

Mobility

Facility

Environment

Online Services

Etc.

The tallest and the biggest hotel in the center of downtown

10 minutes from downtown and from the airport No transportation provided

Singaporean Restaurant: caters to east-Asian palate, Largest indoor gym in Jeju KAL Club(a royal floor with an exclusive business lounge where airline reservations, dining arrangements, tour reservations, copy, fax are possible) members have an exclusive lounge

Great convention facilities, with 5 language translations available, high-tech equipment 24 hour room service, good night chocolate service, complimentary duck-down blanket, a rose, and warm tea

Elementary level

Skypass members receive mileage benefit 20% discount when visiting Jeju Folk Museum Largest parking lot in Jeju for 281 cars Non-smoking floors available


not available





http://search.empas.com/search/refview.html?q=%C1%A6%C1%D6+++kal+%C1%A6%C1%D6+++%B4%EB%C7%D1+++%C7%D7%B0%F8+&i=39336640&m=B&wm=45&ru=http%3A%2F%2Fwww.condotel.net%2F%C1%A6%C1%D6%B5%B5%2F%C1%A6%C1%D6%C4%AE%C8%A3%C5%DA.html

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Competitor Analysis

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Basic Concept

Mobility

Facility

Environment

Online Services

Etc.

Exclusive chain of hotels that best represent Korea Using Lotte Hotel, your stay can be comfortable in all the major cities of Korea(Seoul, Jamsil, Busan, Jeju, Ulsan)

Packages bundling transportation(rent car or trolley/buses) with accommodation

Customer Safety System: An extremely sophisticated system to protect the customers from all possible harm. 24 hour emergency team at hand Free child care center during vacation periods, bar/karaoke: Jeju’s traditional alcohol

The largest international convention center in Jeju, equipped with state-of-the-art technology, Translation offered in 8 languages Ohndol rooms (2 forms: with/without a bed), Fusion rooms, Windmill Lounge: A lounge built inside windmills on a hill overlooking the sea

Sophisticated webpage: high technology and creative designs, offers ‘currency’ or ‘weather’ reports, in-depth information about the hotel

Las Vegas style Volcanic Fountain Show: held in the outdoor buffet in the hotel gardens. A night-time attraction and a unique appeal to travelers


not available





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Competitor Analysis

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Basic Concept

Mobility

Facility

Environment

Online Services

Etc.

Jeju Grand

Hotel

Center of traffic and culture in New Jeju City No.1 Hotel with the luxurious Ora Country Club

Air port Limousine(every 5~10 min.)/ Hotel shuttle bus(Always Available)/ 7 min. by car

Ora Country Club along Halla Valley

Excellent- Informative and services a wide range of useful information such as the ‘History of the wine’.’Today’s Exchange Rate.’

Special On-line reservation system Fruit basket for special day reservation is available

No Rent-A-Bicycle or Motor Scooter System Reopened Finnish Sauna with Halla Mt.’s Mineral Water(6 am- 9 pm) Korean Traditional Tea shop/ Korean Ceramic Ware Shop


not available





Product Analysis

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Ethnic Ratio(% )Asian Others 0.3China 0.9Hong Kong 0.1J apan 13.6Singapore 0.1Taiwan 0.1Thailand 0

Nationality Ratio(% )Korean 75.2Asia 15.1Korea American 0.7Korea J apanese 0Korea Foreign 1.2Europe 6.6America 1.1Africa 0.1Oceania Others 0.1Total 100

Visitors by Nationality

Shilla # of Rooms 429

Rooms sold 116,359 103,445

Occupancy(%) 74.3 66.1

FIT Ratio 89.3 91.8

Hyatt # of Rooms 224

Rooms sold 35,346 48,419


FIT Ratio 43.8 84.8

Jeju KAL # of Rooms 282

Rooms sold 63,411 61,342


FIT Ratio 51.9 51.4

Lotte # of Rooms 500

Rooms sold 125,572 118,681

Occupancy(%) 68.8 65

FIT Ratio 77.3 79.9

Grand # of Rooms 512

Rooms sold 129,519 114,261


FIT Ratio 44.4 48.9

Number of Rooms Sold, Occupancy Rate, FIT Ratio by Hotel in Jeju

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Consumer Analysis

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ⅡBOBOS : The new elite... People with aesthetic sense and financial leeway

Bourgeois Bohemian

B

O

B

O

S

Money is a part of life, it’s not everything

Entice high-quality service rather than economical services

Respect other people’s freedom as well as their own. Concerned about world issues like environment, poverty, peace, etc. Open-minded with strict self-restraint, self-management habits

Invest time for hobbies after work

Figure out habits and interests of Bobos; be well prepared for high-quality physical activities and cultural performances

Spend money on practical items rather than using it to boast their status

Diversify services, facilities, and opening hours

Longing for life in nature, than life in the hectic city

Provide natural environment; clean air, beautiful scenery, supported with comfortable and modern facilities

Interested in Well-being lifestyle like yoga, aroma therapy, organic agriculture

Prepare meditation programs or oriental exercise

Altruism Cause-based marketing

materially abundant and individualistic

+ Altruism = Neo Well-Being

Well-

Being

Myself

Family

Friends

Society

Community

Nation

World

BOBOS Characteristics Strategic Application

Objective

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ⅢWhy Customer-Relationship Marketing?

Hotel Brand

Identity

Public Relations

Customer Relations

CREATELOYALTY

Corporate Strategy (=Goal)Business Strategy Marketing Strategy

Customer Product/Service Brand Promotion ChannelCRM

MassMarketing

Quantitywise

Adapt toMarket

Marketing Paradigm of the Past

One-timeCustomer

Supplier oriented

Unified Color

One-to-one Marketing

Qualitywise

CreateMarket

Marketing Paradigm of the Future

LifetimeCustomer

Customer oriented

Diversified Color

Customer Oriented

Relationship

Oriented

Importance of Customer Relationship Marketing

Shift of Marketing Paradigm

Objective

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Market: Competitor/Industry

Continuing increase of international conventions held in Jeju in comparison to other East Asian countries (1998~2001)

Most 5-star hotels have luxurious and classical infrastructures as well / Int’l conventions and FIT are critically influenced by int’l situations

Product

Recognition as the undeniable no. 1 hotel for the last 14 years / Internal pool of lifetime customers and a considerable number of FITs from Europe

Impossible to satisfy all the different needs of customers just by constructing expensive, up-to-date facilities.

Young customers no longer pay attention to Shilla’s golden years in the past.

Focus on “Hotel- Customer Relationship”•A hotel is a service business. It needs something that can touch people’s hearts.

•Shilla is an immobile and fixed asset, but the customers are mobile. They are the software that enable the hardware.

Why Customer-Relationship Marketing?

Assets

Reason NOT to focus

SOLUTION

Brand Identity

[Man] Convention Organizers

representative of masculinity

with their business oriented

minds and a preferencefor efficiency

[Woman]East Asian FIT

representative of femininity

with their dream of escaping

everyday lives during their stay in Jeju

[Double Gender]Shilla Hotel

striving to meet the different needs

of customers with different characters

through highly diversified

customization

Basic Concept of Brand Identity

① The Shilla Cheju is a place that offers excitement and comfort caressed with sweet memories of romance.

② Our proposition:

③ Starting from the first encounter when customer meets hotel until the last moment when the two say ‘good-bye’, we have set the time frame and action plan based on the phases of a relationship.

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Brand Identity

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ⅢCustomer-Relationship Life Cycle

Shifting situations

• Most of the time, expectations during only the initial phases are considered

• However, as time passes, situations shift, and shifting situations naturally lead to shifting expectations

• We suggest a continuous forecast and inquiry of fluctuating expectations, all throughout the duration of the customers’ stay at Shilla – customers are satisfied, from the moment when they get to know Shilla to the last, even when they are back at home

…A Truly Unforgettable Experience…

Lifetime Customerization

= COMPANIONSHIP

Attraction Ripening Relationship

Overcoming InertiaProduct

PriceMarketing Campaign

Communication Chann

elCustomer Interaction CenterOrganization &

Process

REVENUE UP

General Strategy

Execution Methods

Shifting expectations

Brand Identity

Attraction

First Encounter

Getting to Know Each Other

Ripening the Relationship

Overcoming Inertia

Phases of RelationshipⅣ

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Companionship

General PR activity to initiate customer-relationship

Customized service is offered during these stages through market segmentation

Strategy – Step 1

Attraction

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Strategy – Step 1

Media FAM Trip

InternationalOrganizationHeadquarter

Contact

Direct Visit to Conventions

Korean Fever(Han Lyu)

relatedPromotion

• Advertise in popular professional magazines for international conference organizers and Bobos• Maximize FAM trip effect through diversified PR tactics, customized for each different target group.(East Asian FIT: Korean Fever, CO: transportation and price)• FAM trips should be held annually on a regular basis

• Set up database for int’l organizations headquartersdocumenting Shilla’s infrastructural scale and profit • Form a task force team with personnel experienced ininternational conventions within the hotel• Constant contact and promotion is necessary fordomestic and international convention organizers

• Market directly by attending international conventions that open on a regular basis• Find out COs’ need for the upcoming convention’s venue,persuade COs by pointing out the problems of the currentvenues and informing them how Shilla is different• Catch current trends of international conventions

• Advertise Shilla in Korean restaurants, which have grown popular after Korean Fever, throughout East Asia and open East Asian cuisine in the Shilla Cheju• Invite popular Korean stars in East Asia and open fan sign events or host/sponsor fashion shows presenting the outfits shown on TV or film

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Strategy – Step 1

Media FAM Trip

InternationalOrganizationHeadquarter

Contact

Direct Visit to Conventions

Korean Fever(Han Lyu)

relatedPromotion

• Enhance awareness of the mass about Shilla Cheju with a relatively small amount of investment

• The best direct way to attract conventions• Easy to find out the color of each organization and establish Shilla as a ‘diversified and prepared venue for conventions’

• Analysis can be made based on actual references during visits and COs can be easily persuaded through face-to-face encounters• Enhance the awareness of not only COs but also of convention participants

• Can easily attract Bobos by analyzingEast Asian Korean Fever trend• Maximize marketing effect throughattracting audiences who have a nice impressionof Korea from the start through a high-class and luxuriousKorean experience (ex. food/costume)

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Strategy – Step 2

First Encounter

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Strategy – Step 2

Customized Online

Services

The Shilla ChejuAirportSuite

Korean Traditional

Gifts

• Launch an English website with differentiated services from the Korean version (ex. services directly responding to international situations, reservation systems with specialAttention paid to the religion/diet preferences of traveler)• After reservation, provide image and services that allowsthe customer to feel he/she has already checked into the room (ex. practical information for traveler to enjoy their stay in Jeju, send a welcoming email giving the impression that we are waiting for you)

• Open a terminal where visitors can relax, check-in and ask for baggage delivery to the hotel, provide shower room, snack bar, internet facilities in the lounge• The check-in/baggage delivery(to hotel), check-out/baggage delivery(to airport) service will be adored by time-conserving visitors• Shuttle bus will be provided from airport to destination

• Place a traditional Korean pleasant surprise in the roomand information booklet about it (ex. Honeyed Jinseng piece, traditional tea, Korean mask accessory)

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Strategy – Step 2

Customized Online

Services

The Shilla ChejuAirportSuite

Korean Traditional

Gifts

• Give a positive image before the convention or visit, using a relatively small amount of investment

• Increase customer loyalty and reliability by providing the best first impression from the start and the best last impression to the end that Shilla is a hotel that trulycares about the visitor throughout their journey

• Giving the visitor a warm welcome and an exciting exotic feeling like the comfort and the flutters of romance

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Strategy – Step 3

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Getting to Know Each Other

<Expectation>Excited at the prospect of imminent adventures, but atthe same time, also uneasy being so far away from homePsychological and emotional approach, respect East Asian culture as other and create family-like atmosphere comfort

<Action Plan>• Teach employees about East Asia and their culture• Establish an exclusive East Asian food corner/cuisine • 2 employees(man and woman) guide the visitor, giving the visitor a reliable and family-like feeling• Polaroid shots for the visitor in the lobby or room to commemorate their visit upon request

Strategy – Step 3

[Man]ConventionOrganizer

[Woman]East Asian

FIT

<Expectation>Little or no expectation other than what they’ve seen onlineor through brochures – CREATE expectations.Attract customers with economic packages and price.

<Action Plan>• Business rooms and conference rooms with up-to-date IT facilities, 24-hour convenience snack bar• Offer discount when service is not provided within a pre-set period of time • Provide a business card holder with the name of the convention and the visitor inscribed

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Strategy – Step 4

Ripening the Relationship

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Strategy – Step 4


[Woman]East Asian

FIT

<Expectation>Sweet girlfriend-like hotel: The interest about the hotel is at its highest, and COs may be willing to suggest Shilla to potential customers through word-of-mouth

<Action Plan>‘Introduce a friend’ system: recommend friends or family and the visitor will receive discount benefits in return suchas ‘Spa 50% discount’, prepare note/stationary/pen with Shilla’s emblem (something visitors will want to take back home), Scooter rental services for guests who come in and out of the hotel at night

<Expectation>Trustworthy boyfriend-like hotel: Time when visitors travelmost actively, Shilla must give impression that travelers arenot guest but part of Shilla as family, inviting them tofriendly and caring ‘Home Sweet Home’

<Action Plan>Complimentary snack/tea provided after room-cleaning or complimentary aroma bath products(bath oil, aroma candle)One-on-one activity planner service that can help visitorsplan their schedule

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Strategy – Step 5

Overcoming Inertia

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Strategy – Step 5


[Woman]East Asian

FIT

<Expectation>Provide care like mom back home and feminine lovability like girlfriendFatigue is extreme and everyday becomes a boring routine

<Action Plan>Night events hosted by the hotel (ex. Outdoor BBQ cook-out, outdoor classical/Korean traditional music performance)Install wireless lan facilities so visitors can gain internet access anywhere including outdoors in the terrace or gardenKorean Traditional pub opened only at night Health clubs opened at dawn along with fresh juice serviceProvide oriental spa and diversified massage services

<Expectation>Homesickness from the long journey and a sense of boredom invades the pleasant stayInertia must be overcome so that the relationship lastsCreate satisfaction with various events to spark up relation-ship

<Action Plan>Events for visitors booked in certain floors(ex. Fitness d/cfor visitors in 5th – 10th floor)DIY traveling services for people booked alone and formcommunity sharing and doing events together(ex. Mt. Halla Harvest, One-day Woman diver experience, Mt. Halla Hiking)

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Strategy – Step 5

Companionship

A Romance to Remember The Shilla Cheju: Fulfilling Your Expectations

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Program - Timetable

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FAM Trip

3 4 5 6

Timetable for 2 0 0 4

Introduce-a-friend

7 8 9 10 11 122

Hanlyu Fashion Show

Proposal Event

SAS Day

PR/

Advertisement

Program

Event/

Sponsor

Program

WWW

Program

Hold ‘Shilla Airport Suite(SAS)’ Day Open SAS to general passengers using JeJu int’l airport Attract women and business travelers by providing free massage services in SAS Peak season (July~Aug/ Dec~Jan)

Press FAM trip/ Meeting Annual press FAM trip targeting foreign journalists and reporters of Travel magazines Convention Season (Sep~Oct)

Event Proposal for young Bobos Make a luxury, unforgettable promotional event with rose petals, champagne, private candlelit dinner for two and bubble bath for young Bobos Present the most important moment for young Bobos who are going to be Shilla’s future customer (Targeted marketing) Make DB for those couples and send them an congratulatory card on the day of their proposal Spring and Autumn includes St. Valentine’s Day/White Day/Marriage Season

Hanlyu(Korean-Fever) Fashion Show/ Fan Meeting Summer Peak Season(July~Aug) for East Asian Travelers Target East Asian customers and present Korean actors’ costumes in famous Korean television shows. Hold a fan meeting session with Korean actors of famous Korean TV shows

“Introduce a Friend” advertisement• Recommend friends or family and the visitor will receive discount benefits in return such as ‘Spa 50% discount’• One Year Maintenance: Fundamental, in order to continue the cycle of this project

APPENDIX(Total 4 Slides)

The Shilla Airport Suite Layout Spa Program Brochure Front (1 slide) Brochure Back (1 slide)

Program – Layout

Entrance

Exit

Reception

Shuttle bus time table and magazines

chairs

Shower Room

Closet

Internet

Snack Bar

Luggage Center

Limousine Stop

The Shilla Sui

te

Program – Spa Program

Marquis Thermal Spa & Fitness Club offers the largest therapy center in the country. High quality spa service and professional therapists ensure a world-class spa treatment. 17 private treatment rooms. Highest quality products are used and 10 different programs are available.

In Seoul

The only Thalasso Therapy Center in the nation, the 4th biggest in Asia after Japan, Thailand, Bali. Offers 11 programs using fresh sea-water drawn near the hotel.

Competitors

Diverse customers = diverse needsSuggestion•After-sun Soothing Spa: after long hours at the beach.•Work-your-muscles Spa: business men lack exercise. Helps blood circulation and flexes muscles that are cramped from sitting down for long periods of time through stretching. •Anti-stress: blow away the stress of the day!•Whitening: gain a milky complexion, just like your favorite Korean star.•Energy/Vitality vs. Calm/Soothing: the choice is yours.•Insomnia Treatment: insomnia solution, ‘Sweet Dreams Program’•Just for Men package: ‘No Girls Allowed’. 30% increase in male customers. Hold business meetings in spas, rather than in bars and incorporate ‘Well-being’ into business. Also much more cost-efficient than spending money on liquor.•Couple package: ‘Hot Tub’•Girls only package: ‘Girls’ Night Out’. A night spa party with light snack and drinks, good music, relaxing spa, facials, and fun gossip!•Oriental Spa: uses traditional Chinese healing herbs and other ingredients. Includes complimentary ginseng tea or ice-cream

Meet & FulfillALL

Expectations

In Jeju

Customized Packages

http://www.shineville.com/site/DEFAULT.ASP

http://www.jw-marriott.co.kr/index.asp

Invitation to an Unforgettable Romance…

CONTACT INFORMATION

Tel: 82-64-735-5114

Fax: 82-64-735-5414

E-mail: [email protected]

t the end of a long day, when you don’t want to bother going out of your room again, we offer you our soothing complimentary aroma bath set, including a relaxing bath oil and aroma candles. Now at Shilla, you can enjoy the soothing sensations of a luxurious spa, right in the comfort of your own bathroom.

IY adventure groups start off from the hotel every morning. This is an opportunity for a once-in-a-life time experience.

A evitalize your exhausted body and soul with our complimentary honeyed ginseng piece. Ginseng, a world-renown energizing herb, improves abstract thinking, speeds up reaction time, and boosts resistance to rival infections. At Shilla, we care not only for your pleasure, but for your overall well-being. Enjoy a piece of our genuinely customer-based philosophy.

R

ver wonder who’s sleeping next door? This is your chance to find out and socialize with the people around you and make some great friends. Join in our ‘next-door-neighbor’ events and get to know your fellow Shilla guests. You’ll feel much more at home with the community that you build this way. Events change each day of the week, so don’t hesitate to call us up and ask!

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xperience our state-of-the-art technology facilities and spacious conference rooms. Shilla is there to meet your night snack craving with a 24-hour snack bar serving light and nutritious meals.

E eet your favorite Korean celebrities face to face at our fan meeting sessions. The Presidential Suite at Shilla has been the location for numerous famous Korean TV programs and movies. If you’re lucky, you might be at the scene of the movie set during your stay!

M

ntroduce a friend to Shilla. Not only can you share your unforgettable experience with a friend, but you will also be showered with various gift cards to make your next stay with at Shilla even better.

I

aintain your work-out routine, even when you’re thousands of miles away from home. Jump start your day with our early-bird program for business men with early morning schedules. Our fitness center opens daily at 5:30A.M. with a bar serving fruit and juices for a healthy start.

M

Guerlain Luxury Spa

Rental car and 24-hour scooter service

Shilla Terminal

http://imagebingo.naver.com/album/image_view.htm?user_id=k23559991&board_no=24631&nid=8697

a romance to remember… marketing communication strategy for overseas market domination

Documents

service slide

market analysis number

tourists information

jeju best view

jeju international airport

motor scooter service

special attention

special item