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Alana Robinson 4085 Strathmore Dr. Montgomery, AL 36116 Email: [email protected] Cell: 334.309.6210 About Me: http://www.asr1985.wordpress.com Connect with Me: http://www.linkedin.com/in/alanasrobinson Local Sales Assistant WCOV-TV Montgomery, AL November 2008 – present • Media Buyer for the Young Boozer, State Treasurer and Twinkle Cavanaugh, Public Service Commissioner campaigns. Purchased advertising in several markets throughout Alabama reaching half a million viewers. Both candidates won their respective offices in November 2010. • Point of contact for the 2009 Digital Broadcast transition. Viewers knew where to purchase equipment, how to acquire digital stations and received equipment installation assistance. • Designing station newsletter and department Facebook page to inform and create a deeper connection with the community • Awarded Employee of the Quarter, July 2009 Public Relations Manager Sistas CanSurvive Coalition, Inc Montgomery, AL August 2010- present • Pitch local media about upcoming events for volunteer organization • Expanded media coverage for the annual “Walk & Rally” event. Garnered front page coverage in the “Lifestyle” section of the Montgomery Advertiser. • Generates publicity for SCSC events using flyers, brochures, etc • Uses social media (Facebook) to inform current members of upcoming events and recruit volunteers • Implementing a nine month campaign for SCSC to expand the organization’s message and reach throughout the state. Webmaster UAB Student Member of PRCA/PRSSA Birmingham, AL March 2007-2008 • Redesigned the student run website • Implemented new website features including a message board • Awarded First Webmaster, March 2008 Communications Intern Alabama Symphony Orchestra Birmingham, AL January 2007-May 2008 • Produced several articles for the ASO publication, OPUS including the Welcome Letter, “Q&A” with the lead flautist and a guest conductor’s brief biography reaching 75% of the Birmingham Metropolitan area. • Maintained the ASO official website and the ASO MySpace page • Analyzed media coverage Advertising Representative UAB Student Publications Birmingham, AL April 2006-August 2006 • Coordinate with prospective clients in order to prepare efficient marketing plans and policies • Establishing and managing local accounts • Maintaining an excellent relationship with clients Education: Bachelor of Arts in Mass Communications, 2008 University of Alabama at Birmingham Professional Affiliations: PRSA Associate Member Skills: Adobe Illustrator, InDesign, Photoshop & Dreamweaver, Social Media (Facebook & Twitter), Microsoft Office, blogging and website design

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Page 1: A Robinson Resume

Alana Robinson

4085 Strathmore Dr. Montgomery, AL 36116 Email: [email protected] Cell: 334.309.6210 About Me: http://www.asr1985.wordpress.com

Connect with Me: http://www.linkedin.com/in/alanasrobinson

Local Sales Assistant WCOV-TV Montgomery, AL November 2008 – present

• Media Buyer for the Young Boozer, State Treasurer and Twinkle Cavanaugh, Public Service Commissioner campaigns. Purchased advertising in several markets throughout Alabama reaching half a million viewers. Both candidates won their respective offices in November 2010.

• Point of contact for the 2009 Digital Broadcast transition. Viewers knew where to purchase equipment, how to acquire digital stations and received equipment installation assistance.

• Designing station newsletter and department Facebook page to inform and create a deeper connection with the community

• Awarded Employee of the Quarter, July 2009 Public Relations Manager Sistas CanSurvive Coalition, Inc Montgomery, AL August 2010- present

• Pitch local media about upcoming events for volunteer organization

• Expanded media coverage for the annual “Walk & Rally” event. Garnered front page coverage in the “Lifestyle” section of the Montgomery Advertiser.

• Generates publicity for SCSC events using flyers, brochures, etc

• Uses social media (Facebook) to inform current members of upcoming events and recruit volunteers

• Implementing a nine month campaign for SCSC to expand the organization’s message and reach throughout the state.

Webmaster UAB Student Member of PRCA/PRSSA Birmingham, AL March 2007-2008

• Redesigned the student run website

• Implemented new website features including a message board

• Awarded First Webmaster, March 2008 Communications Intern Alabama Symphony Orchestra Birmingham, AL January 2007-May 2008

• Produced several articles for the ASO publication, OPUS including the Welcome Letter, “Q&A” with the lead flautist and a guest conductor’s brief biography reaching 75% of the Birmingham Metropolitan area.

• Maintained the ASO official website and the ASO MySpace page

• Analyzed media coverage Advertising Representative UAB Student Publications Birmingham, AL April 2006-August 2006

• Coordinate with prospective clients in order to prepare efficient marketing plans and policies

• Establishing and managing local accounts

• Maintaining an excellent relationship with clients Education: Bachelor of Arts in Mass Communications, 2008 University of Alabama at Birmingham Professional Affiliations: PRSA Associate Member Skills: Adobe Illustrator, InDesign, Photoshop & Dreamweaver, Social Media (Facebook & Twitter), Microsoft Office, blogging and website design

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