a review of british airways wechat
DESCRIPTION
In China, British Airways is one of the most digital-savvy Western companies. It does lots of things right, such as a well-designed Chinese language website full of useful content not only about flights but more importantly, information like studying in the UK, travelling for sightseeing and shopping and etc. With regard to social media, it has a brilliant Sina Weibo page which is actively engaging with more than 35k followers. Here is a review of its another social media account with WeChat, an immensely popular IM service provided by Tencent, one of China’s leading Internet company.TRANSCRIPT
A Review Of British Airways WeChat
Introduction
In China, British Airways is one of the most digital-savvy Western companies. It does lots of
things right, such as a well-designed Chinese language website full of useful content not only
about flights but more importantly, information like studying in the UK, travelling for sightseeing
and shopping and etc.
With regard to social media, it has a brilliant Sina Weibo page which is actively engaging with
more than 35k followers. Here is a review of its another social media account with WeChat, an
immensely popular IM service provided by Tencent, one of China’s leading Internet company.
Legend
1. Welcome message 4
2. 1st Message 5
3. Promo 6
4. Valentine’s Day7
1. Savile Row8
2. Tourism 9
3. Celebrity 10
4. Notification 12
1. Welcome message
After joining BA WeChat,
users will receive a welcome
message with a call for raffle
draw of 3 BA return tickets
for London and 50 gift
coupons. Users only need to
reply the message with two
Chinese characters ‘Red
Packet’.
BA WeChat was launched
during the Chinese New
Year, the first message
plays to the traditional of
sending and receiving ‘Red
Packet’ during the festival
period.
2. 1st Message – ticket raffle
The reply from BA.
The image represents the
Year of Horse.
3. Promo
A join promotion with UK
Tourism Board for discount
return tickets.
4. Valentine’s Day
2014 Valentine’s Day
happens to be Lantern
Festival for the Chinese New
Year, or an ancient version
of Chinese ‘Valentine’s Day’
during which time young
men and women had a
chance to watch the
lanterns and meet each
other, thus the red lanterns
and UK flag photo.
5. Savile Row
British cultural and British
style are widely regarded as
high-fashion and elegance in
China.
This message invites users
to visit London and discover
made-to-order suit at Savile
Row.
6. Tourism
Another join promotion with
UK Tourism Board calling for
visit to the UK and various
services provided by the
Tourism Board.
7. Celebrity
Chinese people love
celebrities, some Western
celebrities are as famous as
Chinese ones.
Kristin Davis, One of the
leading actresses in Sex and
City is very popular among
middle-class Chinese and
young professionals. BA
didn’t waste a chance to
share her praise of BA’s new
fleet of A380.
7. Celebrity
This interview video
is dubbed in Chinese
to preserve its
originality and not
surprisingly, it’s
hosted on Tencent’s
video site.
8. Notification
This is the notification for a
delayed flight. It’s sent not
only to the passengers of
this flight but also to all
users following BA WeChat.
It does states that the
notification has been sent
by text message to
passengers.
A digital link to your business in China
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