a report on the study of mobile movie booking system

CHAPTER 1: INTRODUCTION

A.THE TOPIC: A STUDY ON UNDERSTANDING THE AWARENESS AND BOOKING BEHAVIOUR OF THEATER AUDIENCE.

Idea Cellular Limited offers Value Added Service (VAS). It is ‘Any Time Information System’. VAS consists of ‘Information World’, ‘Movie World’ and ‘Shopping Zone’. The project is based on one of the VAS service provided by the company which is “Mobile Movie Booking System” that comes under the movie world. Movie World not only deals with Movie Booking System but also information on new movie releases and movie gossips. Mobile Movie Booking System gives an opportunity to book tickets through mobile by dialing 55444(55444 is a number for booking balcony tickets provided by Idea). The study is based on understanding the awareness of theater audience on mobile booking system and to understand the behavior of theater audience regarding the mobile booking system. The study also aims to analyze the satisfaction level of people who are using this service and to improve the marketing strategies made according to the response made by the people based on the survey made through questionnaires.

B.REASON FOR SELECTION OF THIS TOPIC: Mobiles have gained tremendous popularity amongst people worldwide. Mobile booking system is becoming a new trend among people. This project mainly helps to

1. Apply theoretical knowledge into practice.

2. To understand behavior of theater audience in booking tickets.

3. To understand the preferred modes of booking system.

4. Define attitude, behavior and desires around mobile booking system.

C. WHY THE TOPIC IS IMPORTANT TO THE COMPANY: The study of awareness and behavior of theater audience helps the company to improve their marketing strategies. Through this study, the company is able to understand:

Awareness and customer behavior of theater audience.

1. The behavior of customers on making decisions regarding Idea Booking System 55444.

2. Limitations in consumer knowledge3. How marketers can adopt and improve their marketing campaigns and strategies to

reach consumers more effectively. 4. .Usage behavior of people.5. How to simplify changes according to response of the people based on the survey

made.6. The understand the level of satisfaction of the people.

D. LEARNING FROM THE STUDY: Idea offers Value Added Service. Idea has launched with Mobile Movie Booking System 55444. Through this service people can book balcony tickets by calling 55444. This helps people to avoid standing in queue for a long time to get tickets. The study is regarding the awareness and behavior of theater audience. It also deals to understand the preferred modes of booking tickets by the theater audience. Through the study, it is seen that 60% of female population uses mobile booking system. A customer mainly within the age group of 20-40 uses this service as they find it more convenient. It is Quick and easy for the public to book up to 5 tickets in one SMS. Some of the qualitative factors that enhance consumer experience is time saving. This study helped to understand the drawbacks of this service through questionnaires such as it can this service can be made only once a week. One of the other problems faced by the people is that this service is expensive as it charges rs.6 per minute. It is found that 51.66% of people use Mobile booking system in a month. Through this study, it showed that 75% of people are satisfied with the service.


CHAPTER 2: ORGANIZATION PROFILE

A.INDUSTRY PROFILE

With a growth rate of 45 percent, the Indian telecom industry is booming. Apart from providing mobile and broadband subscriptions, the telecom industry is also involved in the manufacture of telecom equipment.

Idea Cellular's history dates back to the year 1995, when it was incorporated as Birla Communications Ltd. The following year, the company entered into a joint venture with Grasim Industries and the global telecom giant AT&T. The same year, its name was changed to Birla AT &T Communications Limited. A merger with Tata Cellular Limited took place in 2000. In 2002, the company created the brand Idea' and changed its name to Idea Cellular Limited. The same year it launched operations in Delhi and crossed the one million subscriber base; in 2005, it crossed the subscriber base of five million.

In 2006, the Tata Group transferred all its shares to the Aditya Birla Group and the group became the largest shareholder in the company. In 2007, Idea came with an IPO and got listed on the bourses - the same year it reached the subscriber base of 20 million. According to 2008 numbers - Idea Cellular provides GSM mobile services to more than 28 million customers in India. At present it operates in 11 circles: Andhra Pradesh, Delhi (inclusive of NCR), Gujarat, Haryana, Himachal Pradesh, Kerala, Madhya Pradesh & Chattisgarh, Maharashtra & Goa, Rajasthan, Uttar Pradesh (W), Uttar Pradesh (E).

Idea cellular is promoted by the Aditya Birla Group (ABG), which has a 57 percent stake in the company. ABG has a turnover of $24 billion and market capitalisation of $31.5 billion as of 2008. ABG is one of the mammoth groups in the country it has also been rewarded as The Best Employer in India' and Among the Top 20 Employer in Asia' by a study conducted y Hewitt, The Economic Times and The Wall Street Journal.

Idea Cellular Limited was incorporated in 1995. Idea is among the top five cellular operators in India with an 11 per cent all India subscribers market share. More importantly, it ranks third in terms of wireless revenue market share at 12.7 per cent. Idea ranks second with 20.8 percent revenue market share in nine service areas where it holds 900 MHz spectrum and which derive 48 per cent of the industry’s gross revenues (Based on gross revenues for UAS and mobile licenses only for December 09 quarter, as released by TRAI).


B.COMPANY PROFILE

FORMATION OF THE COMPANY

Idea Cellular Limited, a part of Aditya Birla Group is one of the India’s leading GSM mobile servicing operator.

Idea Cellular, usually referred to as Idea, is a wireless telephony company operating in all the 22 telecom circles in India based in Mumbai.

In 2000, Tata Cellular was a company providing mobile services in Andhra Pradesh. When Birla-AT&T brought Maharashtra and Gujarat to the table, the merger of these two entities was a reality. Thus Birla-Tata-AT&T, popularly known as Batata, was born and was later branded as Idea.

Then Idea set sights on RPG’s operations in Madhya Pradesh which was successfully acquired, helping Batata have a million subscribers, and the licence to be the fourth operator in Delhi was clinched.

In 2004, Idea (the company had by then been rechristened) bought over the Escorts group’s Escotel gaining Haryana, Uttar Pradesh (West) and Kerala — and licences for three more — UP (East), Rajasthan and Himachal Pradesh. By the end of that year, four million Indians were on the company’s network. In 2005, AT&T sold its investment in Idea, and the year after Tatas also bid good bye to pursue an independent telecom business. And Idea was left only with one promoter, the AV Birla group. When the company’s stock listed on the bourses in March 2007, its subscriber base was 13 million with presence in 11 circles. In less than three years, the subscriber numbers have more than quadrupled. The public issue was oversubscribed 50 times and raised Rs 2,450 crore.In June 2008, Idea Cellular bought out BK Modi’s stake in Spice Communications for Rs 2,700 crore adding Punjab and Karnataka circles. Modi’s joint venture partner, Telekom Malaysia, invested Rs 7,000 crore for a 14.99% stake in Idea. Just around then, Idea’s subsidiary, Aditya Birla Telecom sold a 20% stake to US-based Providence Equity Partners for over Rs 2,000 crore.


Idea has won numerous awards and is the only Indian GSM operator to win the prestigious GSM Association Award consecutively in the best mobile technology category for the Best Billing and Customer Care Solution both in 2006 and in 2007, even in the face of international competition.

BUSINESS FOCUS: Idea has been a leader in the introduction of value-added services. Idea enjoys a market leadership position in many of its operational areas. Idea Cellular will be in focus after an Indian court directed the country's fifth-biggest mobile carrier to seek prior permission from the telecoms ministry for transfer of six telecoms licences it gained from the acquisition of a smaller rival. It offers GPRS on all its operating networks for all categories of subscribers, and was the first company in India to commercially launch the next generation EDGE technology in Delhi in 2003. The market is gearing up for launch of 3G wireless data services, which would open a new revenue stream for carriers, although pick up of the premium services could be slow in a price-sensitive market like India. Idea Cellular plans to focus on its customer service and customer experience aspects to market itself in the Tamil Nadu telecom circle. In the coming years, the company plans to invest about 50 per cent of its funds in upgrading infrastructure in its existing circles of operation besides setting up fully integrated systems in new circles.

SUPPLIERS/ CLIENTS: IMI, APALYA, CRUDENT.

DISTRIBUTION NETWORK:

The coverage you get largely depends on two things; the provider you’re with and where you live - but even if you have the latest modem and live in a “turbo-charged” area you still won’t get the top advertised speed; distance from your nearest mobile mast, trees and other buildings between you and the mast, as well as the number of users on the network all affect the speed you get.

Idea offers its distribution in almost all parts of India. Global Internet brand Yahoo said it has entered into a partnership agreement with Idea Cellular to distribute its mobile search service Yahoo! oneSearch in India. IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded a subscriber base of over 78 million as on end November ’10. It became a pan-India integrated GSM operator covering the entire telephony landscape of the country.


PRODUCTS AND SERVICES PROVIDED BY IDEA:

1. Idea Cellular Value Added Service (VAS) like GPRS, call conference, GSM, GPS, Any Time Information System.

2. It provides customized solutions according to business needs.3. The market launched 3G wireless data services, which would open a new revenue stream

for carriers.4. Deals in all kinds of telecom products, data card and mobile phones.5. Providing internet services, postpaid internet connection services, prepaid internet

connection services and broadband services. 6. Thus in short, it has four services: Voice services, Business Application, GPRS

application, Customized Solutions. 7. Voice services include Fixed Cellular terminals, GSM PRI Gateways.8. Business Application includes Remote energy, vehicle tracking system.9. GPRS Application consists of Internet on Mobile, Idea Netsetter USB.10. Customized Solution includes SMS OR GPRS based solutions.

QUALITY: Idea offers high quality service.

1. High speed net setter.2. High quality speed in delivering voice messages, video chats etc 3. High speed net (3G)

COMPETITORS: BHARATI AIRTEL

VODAFONE

RELIANCE COMMUNICATION

TATA COMMUNICATION


ACHIEVEMENTS: Idea Cellular won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years

IDEA Cellular has been recognized as the 'Most Customer Responsive Company' in the Telecom sector, at the prestigious Avaya Global Connect Customer Responsiveness Awards 2010.

CHAPTER 3: RESEARCH OBJECTIVES AND SCOPE OF RESEARCH

PROJECT

A. PROBLEM DEFINITION

Defining a research problem is the fuel that drives the scientific process, and is the foundation of any research method and experimental design, from true experiment to case study.

. Through the survey, we was able to understand some of the problems which is faced by the customers such as:

1. Idea Mobile Movie booking system can be used only once a week.2. Idea Mobile Movie Booking System is expensive as it charges Rs.6 per minute.3. Another problem that makes a conflict between customers and theater counter

regarding non-availability of Idea tickets that has been books early through 55444.

B. Objectives of the research project: The level of Mobile Movie Booking System is substantially low. Though the citizens uses mobiles for checking mails, messaging, calls etc on a large scale, mobile movie booking system is not becoming on a large scale. The study is conducted to highlight the awareness of people regarding mobile booking system and to identity their usage behavior on mobile movie booking system. The study is conducted to analyze the satisfaction level of the people inorder to fulfill the needs of the customers by creating changes which are needed.

Primary Objective:

1. To analyze the booking behavior of theater audience.2. To understand the awareness of people regarding mobile movie booking system.

Secondary Objective:


http://en.wikipedia.org/wiki/GSM_Association

1. To analyze the choice of the theater audience.

2. To check the satisfaction level of people on mobile booking system.

3. To propose solutions for the betterment of the company according to the study made.

4. To understand the perception of people regarding Mobile Movie booking system

CHAPTER 4: RESEARCH METHODOLOGY AND LIMITATIONS

A.RESEARCH PLAN

1. PRELIMINARY INVESTIGATION:

Preliminary Investigation is made by understanding in detail about the current environment of the organization as well as the value added service (VAS) provided by Idea. The preferred modes of booking tickets by the people are also checked. This is done inorder to understand the percentage of people who are prefer mobile movie booking system. This is done by creating questionnaire and distributing to the theater audience. Through the survey, it is found that 51.66% of people use mobile movie booking system in a month and 75% of people are satisfied with the mobile movie booking system.

The main issue when analyzed was the unawareness of people on Idea 55444. As there is lack of advertisement based on Idea 55444, people are not aware about this service provided by Idea Cellular Limited. As mentioned before, there are only 51.66% of people who are aware on Idea Movie Booking System. When we made a survey on relating to this, we came to know some of the other drawbacks of Idea Movie booking system that customer faces such as the cost being expensive and non availability of tickets from theater counter inspite of booking tickets through Idea means.

Exploratory Study: Inorder to find solutions to the problems faced during preliminary investigation, we should have an Exploratory Study. Exploratory research is a type of research conducted for a problem that has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Thus we need to study in detail about the behavior of theater audience and their awareness on VAS (Here, Idea Movie Booking System).

B.RESEARCH DESIGN


1. Developing Research Plan: It is very important to have a research design. The research design has been considered as a "blueprint" for research, dealing with at least four problems: what questions to study, what data are relevant, what data to collect, and how to analyze the results.In this study, Survey method was used with a structured type questionnaire as the data collection. This is done inorder to understand the awareness and the booking behavior of theater audience.

The type of research design made is Exploratory Research. In case of Exploratory Study, the focus is based on discovery of ideas. An exploratory study on base of the preliminary investigation I s made.

2. Collection of data:

i. Secondary data Secondary data is collected through information from internet, blogs from net.

Ii .Primary Data Primary data is collected from response of people from different age-groups (starting from 10-20 till 50 plus) such as - Youth - Professionals- Housewives - Retired

Observations were made during the project. This helped in understanding the behavior of people towards Mobile Booking System.

C .Sampling PlanSampling Unit: A "sampling unit" is typically thought of as an object that has been sampled from a statistical population. Here it is mainly focused on the youth between the age group of 10-30.


- Sampling Technique: Convenience sampling. A convenience sample is a sample where the patients are selected, in part or in whole, at the convenience of the researcher.

- Research Instrument: Questionnaire Primary data generation was necessary to obtain the information pe r t a i n i n g t o t h e r e s e a r c h p r ob l e m i n t he s t u dy . T he n e ed f o r p r i m a ry d a t a requires that a questionnaire is to be developed. Developing a suitable questionnaire is the most challenging aspect of the research. A questionnaire, which is also familiarly known as “interviewschedule”w i t h a f o r m a t c o n s i s t i n g o f q u e s t i o n s s e q u e n t i a l l y o r d e r e d t o o b t a i n t h e information that are relevant to the objectives of the study.

Contact Method: Direct Communication

Telephonic

EMAIL

d . S a m p l e s i z e : 6 0

e . D a t a c o l l e c t i o n I n s t r u m e n t D e v e l o p m e n t : Q u e s t i o n n a i r e s w e r e m a d e w i t h t h e m o t i v e o f g e t t i n g t h e f o l l o w i n g r e s u l t s :

1 . T o u n d e r s t a n d t h e n e e d s o f p e o p l e .

2 T o k n o w t h e s u g g e s t i o n s .3 . T o u n d e r s t a n d t h e e n v i r o n m e n t o f t h e c o m p a n y .

F . R e s e a r c h L i m i t a t i o n s

1 . T i m e L i m i t a t i o n : T h e s t u d y w a s o n l y f o r o n e m o n t h . T h u s , t h e r e w a s a l i m i t a t i o n t o d o t h e r e s e a r c h o n t h e t o p i c i n t o m o r e d e t a i l .

2 . Geographical Limitation: The area covered is only from cochin . Thus, we are not able to analyze the awareness and booking behavior of theater audience in other places.


C H A P T E R 5 . D A T A A N A L Y S I S A N D I N T E R P R E T A T I O N

T A B L E 1 :

T A B L E S H O W I N G T H E P E R C E N T A G E O F U S E R S ( M A L E O R F E M A L E ) T H A T U S E S M O B I L E M O V I E B O O K I N G S Y S T E M .

G E N D E R T O T A L

P E R C E N T A G E

F E M A L E 3 8 6 0

M A L E 2 2 4 0

T O T A L 6 0 1 0 0


FEMALESMALES

0

10

20

30

40

50

60

Column1

I n f e r e n c e : I t i s f o u n d t h a t 6 0 % o f f e m a l e p o p u l a t i o n u s e s m o b i l e m o v i e b o o k i n g s y s t e m a n d 4 0 % o f m a l e s u s e s m o b i l e m o v i e b o o k i n g s y s t e m . T h u s , w e c a n c o n c l u d e t h a t f e m a l e p o p u l a t i o n u s e s M o b i l e B o o k i n g S y s t e m m o r e t h a n m a l e s . M o b i l e M o v i e b o o k i n g s y s t e m s a v e s t i m e . I t a c t s a s a f e t o o l f o r w o m e n ’ s i n o r d e r t o b o o k t i c k e t s . M o b i l e b o o k i n g s y s t e m e l i m i n a t e s f r o m s t a n d i n g i n q u e s t o g e t t i c k e t s .


T A B L E 2 :

TABLE SHOWING THE AGE GROUP OF THE RESPONDENT

AGE NO.OF RESPONDENT %

20-30 41 68.33

30-40 12 20

40-50 7 11.66

50+ 0 0

TOTAL 60 100


GRAPH: 2

20-30 30-40 40-50 50+ TOTAL0

20

40

60

80

100

120

NO.OF RESPONDENT%

Inference: Another question which was put forward to the people regarding the study was age-group in which they belong. This was made inorder to understand the category of class in which they belong that uses this service more. It is found that 68.33% of the people that uses this service belong to the age group 20-30. Thus it is clear that mainly the youth uses this service. It is also clear from this question that people belonging to the age group 50plus haven’t heard about Idea Movie Booking System.


TABLE: 3

TABLE SHOWING THE PROFESSION OF THE RESPONDENT

PROFESSION NO:OF RESPONDENT %

STUDENT 29 48.33

EMPLOYED 24 40

UNEMPLOYED 6 10

OTHERS 1 1.666

TOTAL 60 100


STUDENT EMPLOYED UNEMPLOYED OTHERS TOTAL0

20

40

60

80

100

120

NO:OF RESPONDENT%

Inference: This graph makes a clear image that there was a positive response from the youth side. It is found clear that 48.33% of respondents are from students and 20% from employed. 10% of the respondents are unemployed people (mainly housewives) from the survey.


TABLE 4:

TABLE SHOWING HOW OFTEN RESPONDENTS USE MOBILE BOOKING SERVICE

PARTICULAR NO:OF RESPONDENT %

ONCE IN A MONTH 31 51.66

TWICE IN A MONTH 19 31.66

ONCE IN A WEEK 9 15

TWICE IN A WEEK 1 1.667

TOTAL 60 100


ONCE A MONTH

TWICE A MONTH

ONCE A WEEK

TWICE A WEEK

0 5 10 15 20 25 30 35

Column1%NO:OF RESPONDENT


ONCE IN A MONTH

TWICE IN A MONTH

ONCE IN A WEEK

TWICE IN A WEEK

TOTAL0

20

40

60

80

100

120

NO:OF RESPONDENT%

Inference : This is a key question that was given to the people. This question makes us to understand the percentage of people that uses Mobile Booking System. 21.66% of people uses Mobile booking system within a month and 31.66% of people uses this service twicw a month. It is also found that 15% of people uses the service once a week and only 1.667% of people uses twice a week. This helps to understand the usage behaviour among the people which was an objective to the study.


TABLE 5: TABLE SHOWING THE SATISFACTION OF THE RESPONDENTS WITH MOBILE BOOKING SYSTEM.

RESPONSE NO:OF RESPONDENT %

YES 45 75

NO 15 25

TOTAL 60 100


GRAPH: 5

YES

NO

TOTAL

0 20 40 60 80 100 120 140 160

NO:OF RESPONDENT%

I n f e r e n c e : T h i s i s a n i m p o r t a n t q u e s t i o n r e l a t i n g t o t h e s t u d y . I n a n y s t u d y , o n e o f t h e a i m i s t o i d e n t i f y t h e s a t i s f a c t i o n l e v e l o f t h e e n d u s e r s . T h i s i s o n e o f t h e q u e s t i o n t h a t h e l p s t h e c o m p a n y t o a p p l y c h a n g e s i n o r d e r t o s a t i s f y t h e n e e d s o f t h e c u s t o m e r s . T h r o u g h t h e s u r v e y , 7 5 % o f t h e p e o p l e a r e s a t i s f i e d w i t h t h e m o b i l e b o o k i n g s y s t e m . I t i s a l s o f o u n d t h a t t h e r e s t o f 2 5 % o f p e o p l e a r e n o t s a t i s f i e s w i t h t h e b o o k i n g s y s t e m . T h i s p e r c e n t a g e i s v e r y i m p o r t a n t f o r t h e c o m p a n y t o m a k e c h a n g e s a n d t h u s t o m a k e p e o p l e s a t i s f i e d w i t h t h e s e r v i c e w h i c h i s o n e o f t h e a i m s o f t h e c o m p a n y .


T A B L E 6 :

TABLE SHOWING THE TYPE OF MOVIE THE REPONDENTS PREFER

TYPE OF MOVIE NO:OF RESPONDENT %

COMEDY 25 41.66

TRAGEDY 11 18.33

ROMANTIC 12 20

ACTION 10 16.66

OTHERS 2 3.33

TOTAL 60 100


COMEDY TRAGEDY ROMANTIC ACTION OTHERS TOTAL0

20

40

60

80

100

120

NO:OF RESPONDENT%

I n f e r e n c e : T h i s q u e s t i o n p r i m a r i l y a i m s t o u n d e r s t a n d t h e t y p e o f m o v i e t h a t i s p r e f e r r e d b y t h e p e o p l e . T h i s h e l p s i n m a k i n g o p t i o n s f o r t h e p e o p l e r e g a r d i n g b o o k i n g t i c k e t s s o t h a t t h e y g e t t h e i r d e s i r e d t y p e o f m o v i e . I t i s f o u n d t h a t 4 1 . 6 6 % o f p e o p l e p r e f e r c o m e d y , 2 0 % o f p e o p l e p r e f e r r o m a n t i c , 1 8 , 3 3 % o f p e o p l e p r e f e r t r a g e d y , 1 6 . 6 6 % o f p e o p l e i n t o a c t i o n a n d o n l y 3 . 3 3 % o f p e o p l e i n t e r e s t e d i n o t h e r c a t e g o r y s u c h a s a r t m o v i e , d r a m a e t c .

:


TABLE7:

TABLE SHOWING THE NUMBER OF MOVIES THE RESPONDENT WATCH IN A MONTH

NO:OF MOVIE NO:OF RESPONDENT %

1 to 2 46 76.66

2 to 3 11 18.33

3 to 4 3 5

4+ 0 0

TOTAL 60 100


1 to 2

2 to 3

3 to 4

4+

TOTAL

0 10 20 30 40 50 60 70 80 90 100

%NO:OF RESPONDENT

Inference: This question aims at understanding the number of movies people watch. This question is made inorder to make changes in the current system. At present, people can book tickets only once in a week. Through this question, we are able to understand whether a person is watching only one movie in a week. If the response for watching more than one movie is high, changes can be made in the current system in booking. It is found that 76.66% of people watch 1-2movies and 18.33% of people watch 2-3 movies a week and only 5% of people watches 3-4movies a week.

C H A P T E R 6 : F I N D I N G S , S U G G E S T I O N S A N D C O N C L U S I O N


F I N D I N G S

1 . T h e c o m p a n y i s n o t a b l e t o m a k e a n i m p a c t o n t h e p e o p l e i n a c c o r d a n c e t o t h e a w a r e n e s s o f I d e a M o v i e B o o k i n g S y s t e m .

2 . T h r o u g h t h e s u r v e y m a d e , i t i s c l e a r t h a t f e m a l e s u s e t h i s s e r v i c e m o r e .

3 . M o b i l e B o o k i n g s y s t e m i s a s a f e t o o l t h a t s h o u l d b e f o l l o w e d m a i n l y b y f e m a l e p o p u l a t i o n a s i t e l i m i n a t e s s t a n d i n g i n q u e s f o r a l o n g t i m e f o r g e t t i n g m o v i e t i c k e t s

4 . T h e c o m p a n y i s l a c k i n g i n n o v a t i v e i d e a s i n o r d e r t o m a k e p e o p l e a w a r e a b o u t t h e v a l u e a d d e d s e r v i c e p r o v i d e d b y I d e a .

5 . I t i s f o u n d t h a t t h e m o b i l e b o o k i n g s y s t e m i s t a r g e t e d m a i n l y t o t h e y o u t h a n d f o r p e o p l e w h o a r e e m p l o y e d . M o b i l e b o o k i n g s y s t e m s a v e s t i m e a n d i t i s m o r e c o n v e n i e n t t o u s e b y t h e p e o p l e .

6 . I t i s a l s o f o u n d t h a t p e o p l e a r e n o t h a p p y w i t h t h e c o s t t h a t I d e a M o v i e B o o k i n g S y s t e m c h a r g e s ( 6 p e r m i n u t e ) . T h i s o n e o f t h e r e a s o n f o r t h e p e o p l e w h o a r e n o t s a t i s f i e d w i t h t h e m o b i l e b o o k i n g s y s t e m .

S U G G E S T I O N S

1. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Advertisement is one of the steps to make people aware about Idea Mobile Booking through 55444. Thus, proper and innovative advertisements have to be made.

2 . A s t h e c o m p a n y i s f o c u s i n g o n t h e y o u n g s t e r s , a t t r a c t i v e o f f e r s m a k e s t h e y o u n g s t e r s g e t m o t i v a t e d b y t h e s e r v i c e . O f f e r s s u c h a s “ i f y o u b o o k i n t o t a l 1 5 t i c k e t s p e r m o n t h ,


http://en.wikipedia.org/wiki/Persuade

http://en.wikipedia.org/wiki/Communication

y o u w i l l g e t 2 e x t r a t i c k e t s t h e n e x t t i m e w h e n y o u b o o k t i c k e t s ” e t c .

3 . P r o v i d e m o r e c u s t o m e r f a c i l i t i e s t o b o o k t i c k e t s t h r o u g h m o b i l e .

4 . T h e s e r v i c e s h o u l d m a k e m o r e u s e r s f r i e n d l y .

C O N C L U S I O N

I d e a C e l l u l a r i s o n e o f I n d i a ’ s l e a d i n g G S M m o b i l e s e r v i c e o p e r a t o r . I d e a C e l l u l a r o f f e r s v a l u e a d d e d s e r v i c e a n d p r o v i d e s o l u t i o n s a c c o r d i n g t o b u s i n e s s s p e c i f i c n e e d s .

M o b i l e T i c k e t b o o k i n g h e l p s t h e p u b l i c b y g a i n i n g a n e a s i e r w a y t o m a k e t h e i r r e s e r v a t i o n b y p r o v i d i n g t h e m n e c e s s a r y i n f o r m a t i o n o f t i c k e t i n g a n d a l l o w s t h e m t o m a k e r e s e r v a t i o n .

T h e s t u d y o n u n d e r s t a n d i n g t h e a w a r e n e s s a n d b o o k i n g b e h a v i o r o f t h e a t e r a u d i e n c e m a d e i n t o a c o n c l u s i o n t h a t I d e a M o v i e M o b i l e B o o k i n g S y s t e m 5 5 4 4 4 i s a n i n n o v a t i v e i d e a w h i c h i s p u t f o r w a r d . T h i s f a c i l i t y h e l p s t h e p e o p l e t o s a v e t i m e a s w e l l a s f o r e a s y b o o k i n g s y s t e m . H o w e v e r , i m p r o v e m e n t s h a v e t o m a d e t o b e m a k e t h i s s e r v i c e m o r e s u c c e s s f u l . B u t t h e a r e a s w h e r e t h e c o m p a n y l a c k i s t h a t t h e r e i s n o t m u c h p o p u l a r i t y g i v e n I d e a M o v i e B o o k i n g S y s t e m e v e n t h o u g h w e s e e a d v e r t i s e m e n t r e l a t e d w i t h o t h e r v a l u e a d d e d s e r v i c e p r o v i d e d b y i d e a s u c h a s p r e p a i d , I d e a 3 G e t c . T h e s t u d y m a d e a c o n c l u s i o n t h a t t h e c o m p a n y h a s t o d e v e l o p m a r k e t i n g s t r a t e g i e s t o m a k e p e o p l e a w a r e a b o u t t h e p r o j e c t . T h e c o m p a n y h a s t o r e d u c e t h e c o s t w h i l e p e o p l e b o o k b a l c o n y t i c k e t s t h r o u g h 5 5 4 4 4 . T h e r e a l s o s h o u l d b e a g o o d i n t e r a c t i o n b e t w e e n I d e a d e a l e r s w h o d e a l w i t h b o o k i n g s y s t e m a s w e l l a s t h e t h e a t e r c o u n t e r p e r s o n t h a t d e a l s i n g i v i n g t i c k e t s b a s e d o n t h i s .


C H A P T E R 7 : L I M I T A T I O N S

Every research report is subject to certain limitation. The following are some of the limitation that is faced while doing the research:

1. The sample size was restricted to hundred customers.

2. Resources like time and cost was a constraint.

3. The methods used for analysis and interpretation purpose may have some limitations of their own and some errors can always creep in.

4. The sample size is small; hence the result cannot be generalized.

5. The study was conducted only in Cochin. So the findings and conclusion drawn are applicable to Cochin only.

6. Unwillingness of some of the people regarding filling the questionnaire.

7. Time constraints is another limitation.

8. 8. Ignorance of people.


C H A P T E R 8 : R E F E R E N C E S / B I B L I O G R A P H Y

W E B S I T E S S U C H A S :

http://www.adityabirla.com/our_companies/indian_companies/idea.htm

http://info.shine.com/company/Idea-Cellular-Ltd/307.aspx

http://en.wikipedia.org/wiki/Idea_Cellular

BLOGS

http://inspirationalarticlesonline.blogspot.com/2011/04/about-idea-company.html


http://inspirationalarticlesonline.blogspot.com/2011/04/about-idea-company.html

http://en.wikipedia.org/wiki/Idea_Cellular

http://info.shine.com/company/Idea-Cellular-Ltd/307.aspx

http://www.adityabirla.com/our_companies/indian_companies/idea.htm

Q U E S T I O N N A I R E R E G A R D I N G “ S T U D Y O F U N D E R S T A N D I N G T H E A W A R E N E S S A N D B O O K I N G B E H A V I O U R O F T H E A T E R A U D I E N C E ” .

Name:

Email:

Mobile Number:

Marital Status:

Gender

1. Which age group do you fall?10-20 20-30 30-40 40-50 50+

2. What is your current profession?

3. How many movies do you watch a month?

4. What type of movies do you prefer?


5. What are your preferred modes of booking tickets?

6. Have you booked movie tickets through Idea mobile IVR service 55444?

YES NO

If No, through which operator have you booked :

7. Please state where you have heard about this service.

Infomercial: Newspaper:

Radio ad: Sales agent :

Other please specify:

8. Are you satisfied with the mobile movie booking system?

YES NO


If No, Please specify the Reason:

9. On a scale of point 5, how would you rate the quality of service provided by mobile movie booking system?

1- Excellent2- Very good3- Good4- Satisfactory5- Poor

10. How often do you use mobile movie booking system 55444?

Once a month twice a month once a week twice a week

11. Would you like to use this service again?

YES NO

If No, please specify the reason

.


12. Please state the best aspect of the service

13. Please state the number of times you use this particular service a month1-5times 6-10times 11-15times 16+times

14. Are you aware that you need not pay any advance amount to book the ticket?

YES NO

15 .Have you ever used a similar service before?

YES NO

If yes, which service have you used?

16. Other comments


a report on the study of mobile movie booking system

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