a quick dip into knowledge management
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Want to quickly understand about knowledge managementTRANSCRIPT
Knowledge Management
Ahamed Iqbal
Quick D
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Knowledge – The Source of Competitive Advantage!
Knowledge = Power
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Knowledge – Information – Data
Data
Information
Knowledge
Wisdom
16, 19, 22 - data
The temperature is 27 degree - information
The place is hot during July - Knowledge
Red, amber, green - data
Green means go - information
If red and you go you get caught- Knowledge
Slow when kids cross the road - Wisdom
Know How
Know What
Know Why
Types of Knowledge
Tacit
Explicit
Ability to recognize concepts, know about
Understand & Perform a set of actions, procedural
Casual knowledge, reasoning out why
What we know but cannot explain
Easily Communicated or diffused, codified
C02 + H2O = $160 Billion
Guess what?
160 billion USD was the market value of COKE as on 09/2011
This phenomenon is because of intangible assets, this case it is COKE’s brand value
Aviation Manufacturer A leading Software Company
Which has more market value?
The software company had more market value as on 09/2011
This phenomenon is because of intangible assets, in this case it is intellectual capital
Importance of Intangible Assets
Culture
Employee Knowledge
Creativity
Competency
Value Networks
Process
Customer Relationship
Partnerships
Intellectual Property
Human Capital Structural Capital Relational Capital
Knowledge Management Definition
People
People
InformationTechnology
Knowledge Management is the art of creating value from an organization's intangible assets – Karl Eric Sveiby
KM – Few More Interesting Definitions
KM is a conscious strategy of getting the right knowledge to the right people
at the right time and helping people share and put information into action in
ways that will improve organizational performance. - APQC
Managing knowledge means delivering the information and data people
need to be effective in their jobs.
Knowledge Management is the collection of processes that govern the
creation, dissemination, and utilization of knowledge.
Business Reasons
Increased Innovation
Business Growth
Practice & Process Improvement
Increased Customer Satisfaction
Enhance Employee Capability
Need for Knowledge Management?
Supportive Quote
“If HP knew what HP knows, we would be three times as profitable” – Lew Platt (Ex CEO HP)
Case in Point
Before the Challenger space shuttle exploded, some engineers in NASA knew the O-rings in the solid rocket boosters would not hold at low temperatures. But the people who made the decision to launch didn’t know
KM for Painters?
Source: PAS2001, Knowledge Management: A Good Practice Guide
• Did You Know?– No advertising, rarely runs sales– Highly vertically integrated, keeping
huge swaths of its production process in-house.
• Reason for success?– Data driven approach– Customer Focus
“Armed with handheld personal digital assistants (PDAs) to gather customer input, staff regularly chat up customers to gain feedback on what they’d like to see more of .”
KM Case - Zara
Post sales analysis every day after the outlet closes!
PDAs are also linked to the store’s point-of-sale (POS)
system, showing how garments rank by sales.
Individual bonuses are tied to the success of the team, and
teams are regularly rotated to cross-pollinate experience and
encourage innovation.
The average time for a Zara concept to go from idea to
appearance in store is 15 days
Culture – The Path & the Hindrance for KM
The organization's culture can either make or break the knowledge management system
Ernst and Young Report on “Executives Perspectives” says Culture is the biggest impediment to Knowledge Transfer
Facets of
Culture
Symbols
Values, Beliefs
EmotionsAttitudes, Perceptions
Laws, norms
Two approaches: Either adapt to the culture OR reshape the culture
THE ENDContact: [email protected]