a quarterly real estate news bulletin from tata housing

11
A Quarterly Real Estate News Bulletin From Tata Housing OCTOBER 2012 VOLUME - iV WELCOME TO SKYLAR - TATA HOUSING'S QUARTERLY REALTY BULLETIN, THROUGH WHICH WE ENDEAVOR TO BRING YOU THE MUST KNOW ON HOUSING & INDIAN REALTY MARKET, BUYERS GUIDES & REVIEWS, INTERIOR & EXTERIOR DESIGN CONCEPTS & HOME IMPROVEMENT TIPS, UPDATES ON OUR VARIOUS PROJECTS AND ACTIVITIES AND DISCUSSIONS ON A RANGE OF OTHER INTERESTING TOPICS RELATED TO THE REAL ESTATE SECTOR. For any comments, suggestions or queries on this newsletter, please contact Vikram Kharvi, Manager Marketing Communications at [email protected] CORPORATE OFFICE: TATA Housing Development Co. Ltd. Tel: Fax: 12th Floor, Times Tower, Kamala Mills Compound, Senapati Bapat Marg Lower Parel, Mumbai - 400013 +91 22 6661 4444 +91 22 6661 4452 Copyrights 2012. TATA Housing. All rights reserved. © • REAL ESTATE OVERVIEW 3 • GREEN PLEDGE 4 - 5 • Cover feature 6 - 7 • by invitation 8 - 9 • home COLOUR THERAPY 10 - 11 • NEW LAUNCHES 12 - 13 1 • ALL ABOUT HOMES corner 4 - 15 1 • thdc online presence 8 - 19 This issue’s highlights include:

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Page 1: A Quarterly Real Estate News Bulletin From Tata Housing

A Quarterly Real Estate News Bulletin From Tata Housing

OCTOBER 2012 VOLUME - iV

WELCOME TO SKYLAR - TATA HOUSING'S

QUARTERLY REALTY BULLETIN, THROUGH

WHICH WE ENDEAVOR TO BRING YOU THE MUST

KNOW ON HOUSING & INDIAN REALTY MARKET,

BUYERS GUIDES & REVIEWS, INTERIOR &

EXTERIOR DESIGN CONCEPTS & HOME

IMPROVEMENT TIPS, UPDATES ON OUR VARIOUS

PROJECTS AND ACTIVITIES AND DISCUSSIONS ON

A RANGE OF OTHER INTERESTING TOPICS

RELATED TO THE REAL ESTATE SECTOR.

For any comments, suggestions or queries on this newsletter, please contact Vikram Kharvi, Manager Marketing Communications at [email protected]

CORPORATE OFFICE:

TATA Housing Development Co. Ltd.

Tel:

Fax:

12th Floor, Times Tower, Kamala Mills

Compound, Senapati Bapat Marg

Lower Parel, Mumbai - 400013

+91 22 6661 4444

+91 22 6661 4452

Copyrights 2012. TATA Housing. All rights reserved.©

• REAL ESTATE OVERVIEW 3

• GREEN PLEDGE 4 - 5

• Cover feature 6 - 7

• by invitation 8 - 9

• home COLOUR THERAPY 10 - 11

• NEW LAUNCHES 12 - 13

1• ALL ABOUT HOMES corner 4 - 15

1• thdc online presence 8 - 19

This issue’s highlights include:

Page 2: A Quarterly Real Estate News Bulletin From Tata Housing

REAL ESTATE MARKET OVERVIEW

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • • 3

The financial year 2012 is poised to witness tremendous activity in India, with Tier I and II cities continuing to dish out new projects and Tier III cities also garnering the attention of both developers and consumers.

The second quarter (July 2012 to September 2012),

saw a fresh supply of ~624 Mn Sq.ft. (~455,000

units) of residential space to be delivered this year.

The second quarter witnessed 625 new projects or

70,293 units launched in 37 major cities in India, of

which 42% fall under `50 lakh plus category.

Bengaluru itself seen the launch of 75 new projects

or 9226 units, clearly making it the hottest real

estate destination in India. Factors like the ready

availability of land, proximity to work, helped to

sustain this activity.

The North East Region of Pune and the South West

Region of Chennai also witnessed high levels of

movement. 71 new projects were launched with a

total of almost 10.3 Mn Sq.ft. in Pune, and 68

projects with nearly 7.3 Mn Sq.ft. was launched in

Chennai.

Gurgaon continues to see a fair response from

consumers, while Mumbai witnessed 40 projects

being launched, but reduced prices of new launches

has allowed for absorption levels to be sustained. A

severe price correction is still expected in the

market.

Source: Prop Equity Real Estate Tracker

Page 3: A Quarterly Real Estate News Bulletin From Tata Housing

green pledge

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • •4

Let's get together and pledge for a greener tomorrow!

The promises we make today, however little will

have a GREAT IMPACT on our tomorrow.

TAKE A GREEN PLEDGE

Make minimum use of

items which require cutting of

trees. Would try to maintain a small

garden wherever I am encourage

all my friends, relatives and colleagues

to plant more and more trees. After all

this is our mother earth which we

need to protect in order to enjoy its

beauty and prosperity.

Pledge by:

Manu Tripurari

Encourage everyone I know

to grow more trees.

Encourage recycling and avoid

paper cups. Bring your own bottle

and own mug to office. Try and

save paper by printing on both sides.

Try and stop others from littering

around and keep our surroundings

clean and hygienic.

Pledge by:

Bhavna G

I will switch off lights and

fans when not necessary

and I will check all lights

before leaving my home.

Pledge by:

C S Rakesh

Tata Housing's BIG Initiative

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • • 5

Tata Housing Development Company

Limited, has been the biggest propo-

nent of green development in the Indian

realty sector and has been constantly

working towards creating awareness on

pressing issue of 'Climate Change'.

As a responsible corporate citizen and

following the ethos of a Tata group, the

company has launched a green CSR

campaign under the banner of BIG

(Beautiful is Green), with the aware-

ness on small acts of green that would

lead to a greener tomorrow.

The campaign attempts to sensitize

people against the impending threats

posed by the global warming and

involve them to provide day-to-day tips

which will help in building a greener

planet.

Speaking on the initiative Mr. Rajeeb

Dash, Head of Marketing, Tata

Housing, said, “Indians are increas-

ingly becoming environment conscious

and are contributing their bit towards

mother earth. With our BIG initiative, we

hope to reach out to large number of

people by involving environmental

enthusiasts to actively participate in our

endeavor. This can simply be done by

participating in the drive or simply

r e g i s t e r i n g o n t h e w e b s i t e

In a short span, the campaign has been

established as one of the biggest

environmental awareness initiatives

and has registered phenomenal

success both in terms of its reach and

impact. The stellar success of the

campaign is also evident by the support

it has received on social media net-

works such as Facebook and on its

micro site, where individuals from all

walks of life are registering and sharing

ideas on going green.

www.tatahousing.com/big

Some of the activities initiated

under this campaign are as follows;

Project Vriksha: Tata Housing had

got associated with Nat ional

Association for the Blind Employment

and Training (NABET) to carry out a

sapling distribution drive at the KM 24

Toll Plaza on the Delhi-Gurgaon

Expressway.

This unique initiative was initiated with

a vision to spread awareness of a

clean and a green living amongst the

residents of Gurgaon-Manesar by

emphasizing the importance of

growing trees and planting saplings

for our better environment.

Dignitaries from the corporate

sectors, the Govt. agencies, besides

hundreds of students from leading

schools participated in this drive. By

inviting children to this occasion, the

message to the future generation on

the importance of conserving,

protecting and sustaining our planet

was reinforced. The plantation drive

started from the KM 24 toll plaza and

extended upto the IGI toll plaza, Rao

Tula Marg, Mahipalpur, KM 42 toll

plaza, Jharsa Chowk, Rajeev Chowk

and Iffco Chowk.

Green Ganesha Campaign: Tata

Housing partnered with 92.7 BIG FM

to create awareness on Green

Ganeshotsav, under this joint cam-

paign we were able to drive the

message of ecofriendly Ganeshotsav

by educating the listeners on ways

means of making this Ganesh Chaturti

green by adopting eco-friendly idols,

using eco-friendly colours, lesser

noise pollution etc. The campaign was

endorsed by many celebrities as well.

Additionally under the green cam-

paign all our projects starting from

value homes to super luxury homes

are all sustainable green develop-

ments certified by IGBC.

Beautiful is Green

The campaign is being promoted

through

• Conventional media to increase

the visibility (PRINT ADS).

• Online activities to make it more

viral (Facebook, Twitter and

Microsite).

• Involving more people to make

them contribute more ideas

towards a greener tomorrow.

(customer engagement)

• Involving all the stakeholders of

Tata Housing to contribute for the

noble cause.

(employee engagement)

Page 4: A Quarterly Real Estate News Bulletin From Tata Housing

vehicles, while keeping the suburban

commercial centers within reach. A

compact suburb also encourages

environment-friendly initiatives,

including rainwater harvesting,

harnessing wind and solar power, and

designing green buildings which make

maximum use of natural light.

Intrinsically, the concept of compact

suburbs draws inspiration from the

concept of 'compact cities' – fairly

popular in developed nations, but

something which has resolutely

stayed beyond the grasp of India's city

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • • 7

Cover Feature

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • •6

While enjoying a luxurious life is conceptually alluring, many of our prospective customers complain of the long commuting hours. A compact suburb is the perfect answer to their woes, where people can live and work within a radius of 15 kilometres.

A compact suburb proposes a mixed

land use policy, where not only

residential complexes co-exist with

commercial facilities, the emphasis is

also on vertical development. In plain

terms, this means developing scores

of high-rises and offering both

residential and commercial spaces

across these properties.

The concept, of course, does not limit

itself to only building these high-rises,

a compact suburb also calls for

developing a world-class public

transport system which is accessible,

fast, reliable and affordable. Such a

transport system conceptually

discourages usage of personal

The concept of compact suburb is

intertwined with how and why suburbs

developed in the first place. In India

and all over the world, city-suburbs

developed as people either moved out

of cities by choice (for want of a better

lifestyle) or by compulsion (cheaper

real estate). However, a large section

of the suburban residents continued to

commute to the cities daily to earn

their livelihood. In the present context,

much of the traffic congestion across

India's metros is on account of office-

goers from one part of the city/suburb

moving to another far-flung area to

reach their place of work.

It has been Tata Housing's stated

policy to develop modern township

projects in the suburbs where resi-

dents can experience a sustainable,

integrated and better quality of life. We

recognize that only suburbs have the

wherewithal to provide a superior

lifestyle. In fact, we have even coined

a term – Modern Suburban America –

drawing an analogy between what's

happening in India in the present

times (more and more people moving

to the suburbs to live a life of luxury

aka the American dream) and what

happened during the Suburbanisation

of America (a socio-economic

phenomenon where hundreds of

thousands of people left American

cities to live in the suburbs during the

1940s-90s) for a better life. If the

Suburbanisation of America was a

congregation of economic, social and

cultural trends seen first and most

visibly in the American suburbs, we

see the same trends getting reflected

– albeit distinctly – through the

development of Modern Suburban

America in Indian suburbs.

inefficient sprawling manner where a

lot of land has gone unutilized before

another stretch, a few miles away, has

been up for development. The

government and civic authorities must

put an immediate stop to this unstruc-

tured expansion and encourage

planned and managed development.

Organised real estate players such as

Tata Housing are willing to help in

drafting a policy framework and to also

implement the plan. Planners will do

well to remember that compact

suburbs, rather than sprawling ones,

represent a good model for achieving

economic growth, social inclusion and

environmental sustainability as these

promote connectivity, mobility and an

overall better quality of life.

planners so far. Compact cities too

have a mixed land use policy, where Compact Suburbs – An opportunity to create world-class cities of tomorrow

Bumper-to-bumper traffic has a

different connotation in Gurgaon, and

especially during peak office hours.

Most regular commuters to Gurgaon

have their personal nightmarish

experiences to recount around the

toll-plaza gates and beyond. While the

average travel time by road from/to

Delhi is one-and-a-half hours each

way, people are known to have spent

more than five hours on the roads on a

bad day.

How about cutting down the travel-

time to only 30 minutes each way?

That's the inherent promise and the

most people-friendly salient feature of

a 'compact suburb.'

By Brotin BanerjeeMD & CEO,

Tata Housing Development Company Limited

Page 5: A Quarterly Real Estate News Bulletin From Tata Housing

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • • 9

by invitation

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • •8

will inspire larger developers from

beyond a region's borders after the

fundamentals of that area's demand

are captured sufficiently and the

markets are sanitized in terms of

municipal and financial market

stabilization.

In the next one to two years, develop-

ers will have realigned their business

strategies sufficiently to leverage the

potential of Tier II / Tier III cities that

have sufficient market drivers or are

witnessing considerable investor

activity (such as Kochi, Surat, Mohali

and Chandigarh).

When it comes to long-term property

investment, there is definitely no

reason to look only at the metros. India

has the highest rate urbanization

among the BRIC nations. 854 million

people will live in Indian cities by 2050

– that is more or less the combined

population of present-day USA,

Brazil, Russia, Japan and Germany.

In the coming decade, India will add

95 million people to its already dense

urban fabric, nearly one-fourth of its

current urban population.

India needs more cities, and the ones

which are growing now will grow

exponentially in times to come.

Among the ones that bear watching by

long-term property investors are

Ahmedabad, Surat, Vadodara, Kochi,

Coimbatore, Tiruvananthapuram,

Jaipur, Jodhpur, Vishakapatnam,

V i j a y w a d a , C h a n d i g a r h a n d

Ludhiana.

The Long-Term View

The demand fundamentals of the

India story are now focused around all

cities that have sufficient economic

activity, be it industrial, service sector-

driven or incentive-driven programs

by the State Government. In Gujarat,

which has seen considerable indus-

trial progress, the key cities of

Ahmedabad, Surat and Vadodara

come readily to mind. Baddi in

Himachal Pradesh and Pantnagar

and Rudrapur in Uttaranchal attracted

a lot of residential developers that met

with success, thanks to proactive

Government policies.

In the South, Coimbatore, Vizag and

Kochi emerged, either thanks to a

large investor segment or as the

outcome of sufficient economic

activity. Towards the West, Pune,

Nasik and Nagpur are noteworthy in

this context. In all cases, developers

positioned their development close to

industrial hubs, targeting a totally

different price segment and making

the most of it.

That said, every developer was

inspired to create a national footprint

six to seven years ago. While this was

a worthy ambition, it was poorly

conceived as a plan since many of

them did not factor in State

Government-level regulatory chal-

lenges such as local municipal laws.

They also did not consider that they

may not have had the requisite

financial resources, organizational

depth and knowledge of the local

markets to manage and execute

projects in Tier II and Tier III cities. Nor

had they accurately gauged the

What Went Wrong

would see the virtue of focusing on IT-

centric cities such as Bangalore,

Hyderabad, Chennai, Mumbai,

Gurgaon and Pune, and rethink on

plans to invest in cities that lack

Information Technology activity.

Tier II and Tier III cities still represent a

great story, especially in terms of

affordable housing for industrial work-

forces. However, this story may no

longer be suitable for some of the

larger developers. These are loca-

tions where the strength of regional

players will come into play.

There is at least one strong developer

in every region. These brands have

demonstrated that they understand

their geographies better than any

players who arrive from the outside to

experiment on the Tier II / Tier III story.

The success of these local developers

The Edge of The

Local Developer

capital that is earmarked for residen-

tial projects, construction funding

against achieved leases and signed

contracts, or for cities displaying

sufficient demand even in subdued

market conditions.

In the current context, it makes sense

for developers to re-strategize and

focus on their core geographies. For

example, if a certain developer is

extremely accomplished as a residen-

tial player in the South, having high

credibility and sufficient brand recall in

this region, such a company would

ask itself how wise it is to experiment

in the North or the West, and whether

it would not make more sense to

expand in the South.

Likewise, developers accomplished in

IT projects would now concentrate on

geographies that feature a healthy IT

component, and avoid branching out

into cities that lack a sufficient volume

of such activity. Such developers

demand fundamentals of these

locations.

Such developers proceeded to enter

into land acquisition on their own

equity and were caught short-footed,

not realizing that the property cycles

were then at their peak, and that there

was bound to be a correction – if not a

fall.

Major players are now going to re-

align their positions vis-à-vis unex-

plored territories. There is now a very

clear realization that it is extremely

difficult to become a genuine Pan

India player in every geography and

real estate segment. Moreover,

developers today have woken up to

the fact that there is only limited capital

available to real estate players today –

The Dawn of Reason

India's Tier II / Tier III Real Estate Story – Then And Now

By Anuj PuriChairman & Country Head, Jones Lang LaSalle India

Page 6: A Quarterly Real Estate News Bulletin From Tata Housing

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • • 11

ColoUr Therapy

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • •10

If only choosing a colour palette for your interiors was that When decorating an area - the complementary colours, and

easy, but that doesn't mean you can't cheer up your space! their variations, should be remembered and combined with

Why stick to boring beige when you can pump up your pad our main choice of colour by way of soft furnishings perhaps

with a kaleidoscope of color? Colour has the ability to pictures, etc.

completely alter the atmosphere and ambiance of your

home. Using colour to enhance a home and make its It is also helpful to take into account the aspect of a room. For

occupants feel more content and peaceful is a useful way to example, should you require a calming atmosphere in a

counteract any sense of stress and negativity that you may north facing room, which may well be one of the colder

feel in your home. It is colour therapy for the inhabitants as rooms in your house, remember to use some warm colours

much as for the home. (i.e. variations of yellow, orange and red) to prevent the room

from feeling colder.

There are many variations of the basic colours. The paler

versions, which are sometimes more appropriate for When using colour in the home environment, we all have our

covering the walls within our homes, give us the same own personal choice. Particular colour choice though can

qualities as the bold colour but in a gentler way. help towards providing a specific 'feeling' for a space.

Below we have put together some suggested uses of colour

in the home, workplace and other various environments,

and the effects these colours can produce.

GIVE YOUR HOME A THERAPYC O L O U R

Effects of Violet Colour

Suggested Areas of Use

• Calming for body and mind

• Good for meditation and prayer

• Enhances purpose and dignity

• Heightens our awareness and

helps us to give our very best

• Purifying

• Places of worship

• Entry areas to clinics and hospitals

• Festival areas

• Pale violet in bedrooms

Effects of Blue Colour

Suggested Areas of Use

• Calming, relaxing and healing

• Not as sedating as indigo. Also the

colour of communication

• All rooms except those used for

physical activity or play

Effects of Green Colour

Suggested Areas of Use

• Balancing, harmonising and

encourages tolerance and

understanding

• Depending upon the shade, can

be used for most areas

• Use with other colour(s) as well to

avoid the balance and harmony

becoming more like total inactivity

and indecision

Effects of Orange Colour

Suggested Areas of Use

• Warming and energizing

• Can stimulate creativity

• Orange is the colour of fun and

sociability

• Any activity area and creative

areas

• Not ideal for bedrooms or areas

of possible stress

Effects of Yellow Colour

Suggested Areas of Use

• Stimulates mental activity

• Promotes feeling of confidence

• Helpful for study as it helps us to

stay alert

• Activity rooms

• Entrance halls

• Not for bedrooms as yellow can

interfere with sleep since it tends

to keep our minds "switched on"

• Not ideal for areas of possible stress

Effects of Turquoise Colour

Suggested Areas of Use

• Cool and calming and good for the

nervous system and immune

system

• Any room except it is not ideal for

activity areas

Effects of Pink Colour

Suggested Areas of Use

• This colour soothes and nurtures

• It helps to dissolve anger and

encourages unconditional love

• Ideal for a baby's or child's

bedroom

Effects of White Colour

Suggested Areas of Use

• White contains all the colours. It

emphasizes purity and illuminates

our thoughts, giving us claritym

• Any room, but it can be a little

intimidating to some. Needs to be

broken up with another colour or

with plants, ornaments, pictures,

etc.”

Source: http://www.colourtherapyhealing.com

Effects of Black Colour

Suggested Areas of Use

• Black used with another colour

enhances the energy of that second

colour

• Black gives us the space for

reflection and inner searching

• Not ideal as a single colour, but

when used with care, can enhance

and complement other colours in

almost any situation

Effects of Indigo Colour

Suggested Areas of Use

• Sedative

• Helps to open up our intuition

• The colour of divine knowledge

and the higher mind

• Indigo is suitable for more 'quiet'

spaces and less suitable for areas

of entertainment

• Bedrooms and treatment rooms

• Some people find indigo is helpful

for studying so this colour could be

used as part of the decor of a

library or study

Effects of Red Colour

Suggested Areas of Use

• Energizing, exciting the emotions

• Stimulates appetite

• Any activity area but red needs

careful choice of tone and depth

and the space in which it is to be

used as it can make a space look

smaller and can be claustrophobic

or oppressive. However, used well,

red and its variations can make a

space feel warm and cosy. Often

used in restaurants

Effects of Magenta Colour

Suggested Areas of Use

• Magenta is the eighth colour in the

colour spectrum and is a

combination of red and violet. It

combines our earthly and spiritual

self, thus balancing spirit and matter

• It is uplifting and helps us to gain a

feeling of completeness and

fulfillment

• Lecture spaces

• Chapels halls, etc.

• Not ideal for play rooms or activity

rooms

RED MAGENTA INDIGO

VIOLET BLACK WHITE

PINK BLUE TURQUOISE

GREEN ORANGEYELLOW

Page 7: A Quarterly Real Estate News Bulletin From Tata Housing

new launches

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • •12

Tata Housing and Arvind Launch New Haven Compact~ Announce the launch

of phase II of a Mega

Integrated Sustainable

Green Township, spread

across 135 acres ~

Announcing the launch of 'New Haven

Compact' at Ahmedabad, Mr. Brotin

Banerjee, Managing Director and

Chief Executive Officer of TATA

Housing said, “Following the success

of Shubh Griha and coupled with an

extensive consumer demand from the

medium income consumer segments,

we are happy to bring this new

affordable housing concept for the

people of Gujarat. At Tata Housing it's

our constant endeavor to offer

benchmark projects basis on the

needs and requirements of our

consumers, matching their aspira-

tions. With each of our offerings, TATA

Housing has created distinct products

that have been welcomed by consum-

ers. The launch of New Haven

Compact is in line with our expansion

plans in the affordable housing

segment in Ahmedabad.”

The township is being jointly devel-

oped with Arvind Real Estate, under

the banner of Arvind Smart Value

Home LLP, a special purpose vehicle

(SPV) created to develop a mega

township.

Following the integrated sustainable

green township approach, New

Haven Compact at Ahmedabad will

be pre-certified Gold by Indian Green

Building Council (IGBC). The town-

ship moves beyond merely providing

a home with its concept of the 'Neigh-

borhood and Community,' giving its

customers a sense of place and

community life.

For enquiries:

Toll Free Number - 1800 266 6666

or visit www.newhaven.co.in

Tata Housing and Arvind Real Estate

recently announced the launch of the

phase-II of a 135 acre integrated

sustainable township in Ahmedabad,

by launching a mid-range affordable

housing brand 'New Haven Compact'

in Ahmedabad.

New Haven Compact is part of

integrated township project, designed

by internationally renowned architec-

tural firm HoK of USA, is planned

taking inspiration from the architec-

ture of Gujarat. The project offers all

the amenities essential for modern

day living – swimming pool, well-

equipped gymnasium, volleyball

court, retail shopping facilities and

indoor games room. The project will

follow an integrated sustainable

township approach and is conceptual-

ized and developed by Tata Housing

with a vision to create a positive

ecosystem for the neighborhood and

the community.

The project architecture and design theme is based on the essence of Gujarat. Every little amenity has been planned keeping in mind the Gujarat way of life. Strategically located on Vadsar-Kalol Road, Near Arvind Mills campus, the project offers 21 buildings of 1 BHK of G+4 structures, p r i c e d a t `1 2 . 9 l a k h onwards.

Page 8: A Quarterly Real Estate News Bulletin From Tata Housing

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • • 15

All About Homes Corner

skylArA QUARTERLY REAL ESTATE NEWS BULLETIN FROM TATA HOUSING OCTOBER 2012 VOLUME - IV • •14

One can opt for organic accessories like

bamboo planters, cotton bedcovers,

handmade earthern sculptures, jute or

cotton cushions and paper lamp shades

to enrich the quality of the living space.

Using glues, paints or varnish that have

low VOC content or water based solutions

are also an effective way to adapt green

living.

While the green building movement has

been around globally since the 1970s, it

has gained momentum in India only in the

last couple of years. The first standard

green rating programme in India was

Indian Green Building Council (IGBC).

Even GRIHA, an acronym for Green

R a t i n g f o r I n t e g r a t e d H a b i t a t

Assessment, conceived by TERI is the

National Rating System of India.

Many of the modern-day green homes

await GRIHA certification, whereas

renowned architects and high-end

builders plan their futuristic projects under

the guidelines of IGBC. Tata Housing

Development Company Limited has been

one of the pioneers for sustainable green

developments. It has been the biggest

proponent of Green initiatives in the

Indian Real Estate space. As on today,

Tata Housing is developing over 44

million sq.ft, which is under various

stages of developments, all built under

the guidelines drawn by IGBC.

With more awareness among the masses

and the architects willing to experiment

with building styles and materials, the

trend of turning homes into eco-friendly

havens will soon become big. Other than

being the need of the day, it's something

worth adapting in these times of climate

change and global warming.

An eco-friendly home is more expensive

compared to a traditional home, but

looking at it from a long-term perspective

enables us to get a higher value with

respect to conserving energy, enhancing

productivity and not to forget, better

lifestyle.

The Emerging Trend of Eco-HomesWith celebrities like Gul Panag and Abhay Deol paving the way for green

homes, people across the planet are waking up to this emerging need &

pushing the green quotient of their homes. The trend seems to be more

popular in Bangalore, Chennai, Delhi-NCR, Mumbai and Hyderabad.

One of the main reasons behind the popularity of Green Homes is that it

reduces the carbon footprint and brings down maintenance cost and utility

bills. The homes are designed keeping in mind the factor of 'energy

efficiency'. Right from the building material, paint, solar equipments to rain

water harvesting, different aspects are considered before building an

environmentally responsible and resource-efficient home.

Below is an insight on the elements, cost factor & long-term benefits of

going green:

How you save by going greenSolar panelWHAT THEY COST

WHAT YOU SAVE

`50,000-3 LAKH for installation

`12,000-15,000 on power bill in a year

CFL bulbsWHAT THEY COST

WHAT YOU SAVE

`200-250 compared to `20 for an ordinary bulb

`30 per 100 hrs of use (25 w bulb)

Star-rated productsWHAT THEY COST

WHAT YOU SAVE

`5,000-7,000 more than the unrated ones

`2,000-3,500 per 1,000 hrs of use (1.5 ton AC)

Rainwater harvestingWHAT THEY COST

WHAT YOU SAVE

`20,000-30,000 for installing the system

40% on water bill, plus rebate from the government

Image courtesy: Economic Times

Carpeting

It's one of the most soothing ways to

welcome the new season. Laying area

carpets with plush textures in rich warm

patterns will take the chill off hardwood or

ceramic floors. Plush oriental, wool, and

persian carpets are excellent choices for

this time of the year.

Scented Candles

If you're not fond of a fireplace, here's

another interesting way to warm up the

atmosphere of your home. Scented

candles provide extra heat and at the

same time, create a cozy ambiance.

Soothing scents like pumpkin and

peppermint invoke lovable memories

and refresh your home in an inexpensive

and safe way. You can even try experi-

menting with various scents in different

areas of your home. For your kitchen, opt

for a highly fragranced cinnamon apple

oil to evoke moments of baking and

holidaying. With regards to the bathroom

and its freshness, use a few peppermint

votive candles. Lavender or any other

floral-scented candles are ideal for living

room to create a relaxed and pleasant

atmosphere. Always be sure to buy

candles in colors that match or compli-

ment the color scheme of the room.

Bed Linens

Change bed linens from light summer

cottons to warm woolens to stay warm

this season. Even flannel, a variation of

cotton sheets can be considered a more

comfortable alternative. The fluffy nature

of these sheets is great for the couple to

snuggle up and enjoy the shorter days

and chilly evenings.

If you have any other suggestions,

please feel free to drop us a comment.

We will be happy to include it in our fall

makeover tips. Be cool and stay warm!

Fall Colors

When it comes to fall colors, rich red,

orange and ochre rule the chart.

These colors are subtle and refresh

the entire aura of your home. Orange

and red draw inspiration from nature,

whereas ochre/dark brown identify

with hot chocolate and rich coffee

beans, the two most popular drinks of

the season. Accenting orange with

metallic trim or black fixtures gives a

particularly trendy of-the-moment

look. One can also try painting one

wall with dark brown shade and

accentuating it with light brown or gold

color furniture for a luxurious feel.

Warm Up Your Deck or Patio

Gone are the hot, humid days of

summer, it's time to spend comfort-

able evenings outside with your close

ones. Clean up the patio. If need be,

throw in some rugs and extra pillows

to enjoy the pleasant weather. It's also

an ideal time to plan a festive party

with special attention to barbecue. Let

fun, frolic and festivity find a new

address this season.

Fall has arrived, so, get

ready to give your home a

seasonal makeover. While

summer is all about bright

hues and open spaces, fall

calls for cozy corners and

dusky shades. Here are

some tips which will bring

warmth into your home &

make it season friendly.

It's Time for a Fall Makeover

For more such insightful articles,

please visit

www.allabouthomes.co.in

Page 9: A Quarterly Real Estate News Bulletin From Tata Housing

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Kamala Mills, Compound

Senapati Bapat Marg, Lower Parel

Mumbai - 400013

Tel: +91 22 6661 4444

Fax: +91 22 6661 4452

www.tatahousing.in

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