a project report on how to increase consumer walk-in, in big-bazaar hubli

“How to increase consumer walk-in, in Big-Bazaar Hubli”.

Executive summary

Introduction

Retail Sector is the most booming sector in the Indian economy. Some of the biggest

players of the world are going to enter into the industry soon. It is on the threshold of a

big revolution after the IT sector. Although organized retail market is not as strong as

of now, but it is expected to grow manifolds by the year 2010. The sector contributes

10% of the GDP, and is estimated to show 20% annual growth rate by the end of the

decade. The current growth rate is estimated to be 8.5%.

The retail market is most fragmented in the world and only 2% of the entire retailing

business is in the organized sector. There are about 300 new malls, 1500 supermarkets

and 325 departmental stores being built in the cities very soon.

I considered the Big-Bazaar Hubli for studying the consumer expectation, and what

are the factors that influence to consumer to walk-in, in Big Bazaar Hubli.

Consumers now want the cheapest, biggest and the quickest products/services from

their retailers. They are moving towards the ‘eastern’ model, the changing behaviour

the Indian customers.

The project involves three main aspects namely industry profile, company profile and

analysis part. In industry profile about the retail sector, in company profile history of

the organization, achievements; a detailed study has been made. In the analysis part,

objectives and data collection method, sampling design, sampling size, sampling

method and mainly I have analyzed the collected primary data using SPSS, the

primary data have been collected through questionnaires. Finally findings,

recommendations, limitations and conclusion are derived.

Babasabpatilfreepptmba.com - 1 -

http://www.naukrihub.com/india/retail/


Introduction to the topic

As we are now in the era of booming retailing lot of organization are entering into the

retail market. In India Future Group Pantaloon company is one of the greatest retailing

companies with its retail format called Big Bazaar. In my major concurrent project I’m

doing live project, to know “How to increase consumer walk-in, in Big-Bazaar

Hubli”. And also to know what are the factors which consumer will think while

visiting Big Bazaar.

Need for the study

Big Bazaar has newly established its Hubli store on last 29th July 2007. The Big

Bazaar has done analyzing of projects to know the consumer expectation, consumer

satisfaction level and now the Big Bazaar has gained good grip on the Hubli market,

but still want to increase the walk-in in Big Bazaar. So the main need for the study is

to know how to increase the walk-in Big Bazaar.

Objective of the study

“How to increase consumer walk-in, in Big-Bazaar Hubli”

Sub objectives

To under stand the factors which influence consumer to visit Big- Bazaar

Hubli,

To know the consumer expectation towards Big-Bazaar Hubli,

To ascertain the satisfaction level of consumers of Big-Bazaar Hubli,

To know the loyalty of consumer to-wards Big-Bazaar Hubli,



Research methodology

Type of research

The research will be Descriptive Research.

Data collection methods

1) Primary data

The primary or the first hand data will be collected with the help of handing out the

questionnaire to the customers, to know “How to increase consumer walk-in, in

Hubli Big-Bazaar”.

2) Secondary data

The major source of secondary or supporting data will be internet, and company

profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are

the source of information.

Survey method

The related data or information will be obtained by personal administration of

questionnaire,

Sample size

A sample size of 200

Sampling Frame

The customers of Hubli

Sampling unit

Individual customers of Big Bazaar Hubli

Sampling method

The method for survey will be, non-probabilistic convenience sampling method



Benefits to me –

The project helped me to have an insight of the consumer perception towards Big

Bazaar Hubli, the concept of consumer thinking process towards shopping. As a

consumer what are the expectation of consumer towards Big Bazaar Hubli. I came to

know. And what are the different offers executed by Big Bazaar during my MCP

project. And it was more about live project and, I am able to understand different

aspects with regards Big Bazaar Hubli.

Benefits the company –

with the help of this report company will be able to find out the challenges ahead,

because the study is based on the survey conducted with the help of questionnaire

which was consisted of the questions related to the consumer of Big Bazaar Hubli, and

through this report the Big Bazaar can more focus on the consumer expectation

towards increase walk-in, in Big Bazaar Hubli.



Findings

The overall project is mainly of how to increase consumer walk-in in big bazaar. In

this project the major findings are as follows

During the project period there are totally nine different types of offers executed (apart

form weekends offers) by big bazaar. And the customer walk-in was very good in

these offers days

The consumer walk-in, in big bazaar is very high during the offer periods.

41% of customers of Hubli prefer to visit big bazaar.

51.5% of Hubli customer thinks that is there any new offers before visiting big

bazaar.

29.5% of Hubli customers influenced by words of mouth to visit big bazaar

Hubli.

65.5% of customers of big bazaar expect good offers from big bazaar.

94% consumers are satisfied with the offers from big bazaar Hubli.

92.5% of customers are satisfied with products of products.

90.5% of Hubli customers are overall satisfied with big bazaar.

30% of Hubli customers are loyal towards big bazaar.



Findings from interaction with the other company professional,

They said that big bazaar still has go with local advertisement, (door-to-

door, capturing the big hanging boards etc).

In selected department different types of verities of products are not

available.

View changing environment is not happening inside the big bazaar

Recommendations


this project the major recommendations are as follows.

The big bazaar has to maintain the same strategy in terms providing offers to

Hubli customers,

Looking towards the competition they need to provide competitive offers to

Hubli customers.

During offers period’s big bazaar has to provide transportation facilities to

increase customer walk-in to big bazaar.

The big bazaar has to make sure that customer should not feel that selected

product is not available in the store.

In terms of overall satisfaction the big bazaar has to maintain same services in

future.

To increase walk-in, in big bazaar need to come with the different services

which are expected by Hubli customers, like in-side small restaurant. Separate

room for mothers to feeding milk to babies, etc.



During festivals big bazaar has to give some innovate promotion, to attract

customers.

Recommendations for interaction with the other company professional

The big bazaar has to provide more verities of products in selected department

Big bazaar has to continue the local media advertising.

Big bazaar has to change in view point of in side arrangement (once in 15

days)

Conclusion

We would conclude the project stating that the customer of Hubli are satisfied with

offers, and they still needs good offers in future days. And the big bazaar has doing

good in terms of understanding customer expectation and providing them good offers

and products in terms of fulfilling their expectation. During the project I would come

to know about differs offers of big bazaar, what a normal consumer will think before

entering into big bazaar. And the different types of factors which influence customers

to visit big bazaar. And what are the factors which we need focus for increase

consumer walk-in big bazaar hubli.



Industry Profile

Retail Industry

Retail

The Indian retail market, which is the fifth largest retail destination globally,

according to industry estimates is estimated to grow from the US$ 330 billion in 2007

to US$ 427 billion by 2010 and $637 billion by 2015. Simultaneously, modern retail

which presently accounts for 4 per cent of the total market is likely to increase its

share to 22 per cent by 2010.

India tops the AT Kearney's annual Global Retail Development Index (GRDI) for the

third consecutive year, maintaining its position as the most attractive market for retail

investment,



Continuing the robust growth of the organized retail in India, according to the Credit

Rating and Information Services of India, the industry raked in US$ 25.44 billion

turnover in 2007-08 as against US$ 16.99 billion in 2006-07, a whopping growth rate

of -per cent. India has one of the largest numbers of retail outlets in the world. Of the

12 million retail outlets present in the country, nearly 5 million sell food and related

products. Even with this large number of outlets, organized retail accounts for only 4

per cent of the total market, opening huge growth potential in this segment.

Overview of Indian Retail Sector

Retail Sector is the most booming sector in the Indian economy. Some of the biggest

players of the world are going to enter the industry soon. It is on the threshold of

bringing the next big revolution after the IT sector. Although organized retail market

is not as strong as of now, it is expected to grow manifolds by the year 2010. The

sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate

by the end of the decade as against the current growth rate of 8.5%. A CRISIL report

says that the Indian retail market is the most fragmented in the world and that only 2%

of the entire retailing business is in the organized sector. This suggests that the

potential for growth is immense. There are about 300 new malls, 1500 supermarkets

and 325 departmental stores currently being built in the cities across India.

Estimates and predictions for retail sector:

At present, the industry is estimated to be at more than US$ 400 billion by

a study of McKinsey.

The Economist Intelligence Unit (EIU) estimates the retail market in India

will increase to US$608.9 billion in 2009 from US$394 billion in 2005.

KPMG Report says that the organized retail would grow at a higher rate

than the GDP in the next five years.

The retail sector would generate employment for more than 2.5 million

people by the year 2010, predicts an analysis by Ma Foi Management

Consultants Ltd.


http://www.naukrihub.com/india/retail/overview/


Some of the players present in the industry:

Archies, Bata India Ltd, Big Bazaar, Crossword, Ebony Retail Holdings Ltd., Fabmall,

Food Bazaar, Globus Stores Pvt. Ltd., Health and Glow, Liberty Shoes Ltd., MTR

Foods Ltd., Music World Entertainment Ltd., Pantaloon Retail India Ltd., Shoppers

Stop, Style SPA Furniture Ltd, Subhiksha, Titan Industries, Lifestyle, etc.

New entrants entering the market soon will be Reliance Retail Ltd, Wal-Mart Stores,

Carrefour, Tesco, Boots Group, etc.

Evolution of the Sector

Weekly Markets, Village and Rural Melas

Source of entertainment

Rural and historic reach

Convenience stores, Mom-and-pop / Kirana shops

Neighborhood stores/convenience

Traditional and pervasive reach

PDS outlets, Khadi stores, Cooperatives

Government supported

Availability/low costs/distribution

Exclusive Brand outlets, Hypermarkets and Supermarkets, Department stores

and Shopping malls,

Shopping experience/ efficiency

Modern formats/ international



1) Modern Format retailers

Supermarkets

Hypermarkets

Department Stores

Specialty Chains

Company Owned Company Operated

2) Traditional Format Retailers

Kiranas: Traditional Mom and Pop Stores

Street Markets

Exclusive /Multiple Brand Outlets

Challenges

The Indian Retail sector is constantly shacked with cut throat competition. It is also

facing challenges in the form of shortages for management professionals, cash flow,

supply chain management and frauds.

International retailers

There has been greater influence of brands like Wal-Mart, Tommy Hilfiger, Carrefour,

Marks & Spencer, Nike, etc in the big cities of India for long

Retail Formats

Scope of the Retail Sector Retail is clearly the sector that is poised to show the

highest growth in the next five years. The sector is set for a revolution, as both the

present players and new entrants are gearing up to explore the market. This sector


http://www.naukrihub.com/india/retail/overview/retail-formats/

http://www.naukrihub.com/india/retail/overview/


contributes 10% of India's GDP and the current growth rate is 8.5%. The present size

of the organized retailing sector is approximately 3% and is expected to grow to 25-

30% by the year 2010. There are about 300 new malls, 1500 supermarkets and 325

departmental stores currently under construction. Many players are coming up with

huge investments, due to which the present 12 million mom-and-pop shops and kirana

stores fear losing their business. Most predictions say that the sector might reach to

US$ 400-600 billion by the year 2010.

Global retail giants such as Wal-Mart, Tesco, Germany's Metro AG and many others

are ready to enter the retail markets. The rising demands of branded products and

increase in purchasing power have lured these companies to enter the market.

Leading Indian Retailers

Bata India Ltd, Big Bazaar, Crossword, Ebony Retail Holdings Ltd., Food Bazaar,

Globus Stores Pvt. Ltd., Liberty shoes Ltd., Music World Entertainment Ltd.,

Pantaloon Retail India Ltd., Shoppers Stop, Subhiksha, Titan Industries, Trent and the

new entrants penetrating the market soon will include Reliance Retail Ltd, Wal-Mart

Stores, Carrefour, Tesco, Boots Group, etc.

Current Scenario

One of the world's largest industries exceeding US$ 9 trillion

47 global fortune companies & 25 of Asia's top 200 companies are retailers

Dominated by developed countries

US, EU & Japan constitute 80% of world retail sales.

Biggest player in India is Pantaloon Retail India Limited.


http://www.naukrihub.com/india/retail/scope/




Percentage of Organized Retail

USA - 85% Taiwan - 81%

Malaysia - 55% Thailand - 40%

Brazil - 36% Indonesia - 30%

Poland - 20% China - 20%

India - 3%

Key Trends

The existing players like Big Bazaar, Shoppers' Stop, Piramyd are expanding to

smaller towns and cities. Many other business houses are planning to enter the retail

sector either on their own or through partnerships. New entrants like Reliance Retail

Ltd and Wal-Mart are going to enter the market soon. Even rural areas will provide a

huge opportunity to be explored.

Estimates and Predictions

The industry is estimated to be more than US$ 400 billion by a study of

McKinsey.

The Economist Intelligence Unit (EIU) estimates the retail market in India to

increase to US$608.9 billion in 2009 from US$394 billion in2005.

A KPMG report says that the organized retail would grow at a higher rate than

GDP in the next five years.

The retail sector would generate employment for more than 2.5 million people

by the year 2010, says an analysis by Ma Foi Management Consultants Ltd.

Benefits of FDI in Retail Sector

Higher competition would lead to higher quality in products and services.




Better lifestyle as better products would be introduced.

Exports would increase due to greater sourcing of major players.

Investment in whole supply chain would increase.

Technology would be upgraded in terms of logistics, production, and

distribution channels.

The markets of the sector would flourish and develop.

Employment would increase and skills & manpower will develop.

A strong retailing sector would promote tourism.

Economies of scale would help lower consumer prices and increase the

purchasing power of the consumer.

In the long term it will be beneficial in the up-gradation of agriculture and

small scale & medium scale industries.




Company introduction

Company Profile

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail

formats in both the value and lifestyle segment of the Indian consumer

market. Headquartered in Mumbai (Bombay), the company operates over 7 million

square feet of retail space, has over 1000 stores across 53 cities in India and employs

over 25,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big

Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain,

blends the look, touch and feel of Indian bazaars with aspects of modern retail like

choice, convenience and quality and Central, a chain of seamless destination malls.

Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky,

Fashion Station, ALL, Top 10, M-Bazaar and Star and Sitara. The company also

operates an online portal, futurebazaar.com.

A subsdiary company, Home Solutions Retail (India) Limited, operates Home Town, a

large-format home solutions store, Collection i, selling home furniture products and E-

Zone focussed on caterng to the consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by

the US-based National Retail Federation (NRF) and the Emerging Market Retailer of

the Year 2007 at the World Retail Congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group catering

to the entire Indian consumption space.



Future Group

Future Group is one of the country’s leading business groups present in retail, asset

management, consumer finance, insurance, retail media, retail spaces and logistics.

The group’s flagship company, Pantaloon Retail (India) Limited operates over 7

million square feet of retail space, has over 1000 stores across 53 cities in India and

employs over 25,000 people. Some of its leading retail formats include, Pantaloons,

Big Bazaar, Central, Food Bazaar, Home Town, eZone, Depot, Future Money and

online retail format, futurebazaar.com.

Future Group companies includes, Future Capital Holdings, Future Generali India

Indus League Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar

and Bowling Co. Future Capital Holdings, the group’s financial arm, focuses on asset

management and consumer credit. It manages assets worth over $1 billion that are

being invested in developing retail real estate and consumer-related brands and hotels.

The group’s joint venture partners include Italian insurance major, Generali, French

retailer ETAM group, US-based stationary products retailer, Staples Inc and UK-based

Lee Cooper and India-based Talwalkar’s, Blue Foods and Liberty Shoes.

Future Group’s vision is to, “deliver Everything, Everywhere, Everytime to Every

Indian Consumer in the most profitable manner.” The group considers ‘Indian-ness’ as

a core value and its corporate credo is - Rewrite rules, Retain values.

Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is

owned by the Pantaloon Retail India Ltd, Future Group. It works on the same

economy model as Wal-Mart and has considerable success in many Indian cities and

small towns. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of

Future Group. Currently Big Bazaar stores are located only in India. It is the biggest


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http://en.wikipedia.org/wiki/Pantaloon_Group

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and the fastest growing chain of department store and aims at being 350 stores by the

end of year 2010.

Corporate statement

Future Group

“Future” – the word which signifies optimism, growth, achievement, strength, beauty,

rewards and perfection. Future encourages us to explore areas yet unexplored, write

rules yet unwritten; create new opportunities and new successes. To strive for a

glorious future brings to us our strength, our ability to learn, unlearn and re-learn our

ability to evolve.

We, in Future Group, will not wait for the Future to unfold itself but create future

scenarios in the consumer space and facilitate consumption because consumption is

development. Thereby, we will effect socio-economic development for our

customers, employees, shareholders, associates and partners.

Our customers will not just get what they need, but also get them where, how and

when they need.

We will not just post satisfactory results, we will write success stories.

We will not just operate efficiently in the Indian economy, we will evolve it.

We will not just spot trends, we will set trends by marrying our

understanding of the Indian consumer to their needs of tomorrow

It is this understanding that has helped us succeed. And it is this that will help us

succeed in the Future. We shall keep relearning. And in this process, do just one

thing.

Rewrite Rules. Retain Values.



Group Vision

Future Group shall deliver Everything, Everywhere, Everytime for Every Indian

Consumer in the most profitable manner.

Group Mission

We share the vision and belief that our customers and stakeholders shall be

served only by creating and executing future scenarios in the consumption

space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty,

making consumption affordable for all customer segments – for classes and

for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever

we do.

We shall ensure that our positive attitude, sincerity, humility and united

determination shall be the driving force to make us successful.

Core Values

Indianans: confidence in ourselves.

Leadership: to be a leader, both in thought and business.

Respect & Humility: to respect every individual and be humble in our conduct.

Introspection: leading to purposeful thinking.

Openness: to be open and receptive to new ideas, knowledge and information.



Valuing and Nurturing Relationships: to build long term relationships.

Simplicity & Positivity: Simplicity and positivity in our thought, business and

action.

Adaptability: to be flexible and adaptable, to meet challenges.

Company Timelines

Major Milestones

1987 Company incorporated as Mnz Wear Private Limited. Launch of Pantaloons

trouser, India’s first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format launched

across the nation. The company starts the distribution of branded garments through

multi-brand retail outlets across the nation.

1995 John Miller – Formal shirt brand launched.

1997 Pantaloons – India’s family store launched in Kolkata.

2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain

launched.

2002 Food Bazaar, the supermarket chain is launched.

2004 Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first seamless

mall is launched in Bangalore.

2005 Fashion Station - the popular fashion chain is launched ALL – ‘a little larger’ -

exclusive stores for plus-size individuals is launched



2006 Future Capital Holdings, the company’s financial arm launches real estate funds

Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and

consumer credit. Multiple retail formats including Collection i, Furniture Bazaar, Shoe

Factory, EZone, Depot and futurebazaar.com are launched across the nation

Board of Directors

Mr. Kishore Biyani, Managing Director

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the

Group Chief Executive Officer of Future Group.

Mr. Gopikishan Biyani, Wholetime Director

Gopikishan Biyani, is a commerce graduate and has more than twenty years of

experience in the textile business.

Mr. Rakesh Biyani, Wholetime Director

Rakesh Biyani, is a commerce graduate and has been actively involved in category

management; retail stores operations, IT and exports. He has been instrumental in the

implementation of the various new retail formats.

Mr. Ved Prakash Arya, Director

Ved Prakash Arya, is an engineer by training and is a graduate of the Indian Institute

of Management, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of

Globus.

Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a Certified

Internal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., Chartered

Accountants and past president of Indian merchant Chambers. He is on the Board of

several Public Limited Companies, including Indian Petrochemicals Corporation Ltd.,

Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1, 1999.



Ms. Bala Deshpande, Independent Director

Bala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serves

on the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and Indus

League Clothing Ltd, among others.

Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co. Associates & Solicitors and an LLM

from University of Miami. He also serves on the board of Mahindra Gesco, Unitech,

IndusInd Bank and Hinduja



Department Wise report

Food Bazaar: Ab Ghar Chalaana Kitna Aasaan”

Food Bazaar invites you for a shopping experience, unique by its ambience. At Food

Bazaar you will find a hitherto unseen blend of a typical Indian Bazaar and

International supermarket atmosphere.

Flagged off in April’02, Food Bazaar is a chain of large supermarkets with a

difference, where the best of Western and Indian values have been put together to

ensure your satisfaction and comfort while shopping.

The western values of convenience, cleanliness and hygiene are offered through pre

packed commodities and the Indian values of "See-Touch-Feel" are offered through

the “bazaar-like” atmosphere created by displaying staples out in the open, all at very

economical and affordable prices without any compromise on quality.

The best of everything offered with a seal of freshness and purity will definitely make

your final buying decision a lot easier.

Fashion

Big Bazaar Big Bazaar is not just another hypermarket. It caters to every need of

your family. Where Big Bazaar scores over other stores is its value for money

proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices - that’s what

we guarantee. With the ever increasing array of private labels, it has opened the doors

into the world of fashion and general merchandise including home furnishings,

utensils, crockery, cutlery, sports goods and much more at prices that will surprise



you. And this is just the beginning. Big Bazaar plans to add much more to complete

your shopping experience.

Wellness & Beauty

Tulsi “The Medicine Bazaar”

Tulsi the Medicine Bazaar is a pharmacy housed within Big Bazaars and Food Bazaars

at over 35 locations all over India allowing you to enjoy the convenience of having

your wellness needs fulfilled while you shop.

We aim to offer outstanding professional service from a caring and friendly

environment. We are prepared to go the extra mile or provide that little extra guidance

and to care for your needs through our Healthcare enquiry system.

At Tulsi, our knowledgeable pharmacists will be at your service 7 days a week to fill

your prescriptions, answer your questions, and help you in any way that they can. All

pharmacists are qualified and registered in their respective state pharmacy councils.

Specialty products and other services

Diabetes care - prescription medicines, alternative medicines, glucometers and test

strips, sweeteners, food products for diabetics

Home diagnostic equipment - BP monitors, weighing scales, thermometers, test kits

Health food - protein supplements, minerals and vitamins

Orthopaedic Supports

Over the counter medication

Alternative medicine - Ayurveda and Homeopathy



Dental care

Health camps

Specialty Skin Care

Tulsi the Medicine Bazaar, in association with HELP library offers free medical

advice. You may post any health related queries to us for our advice and we will be

glad to help you. HELP - the Health Education Library for People, the world's largest

patient education library was established in 1997 to empower people by providing

them with the information they need to promote their health, and prevent and treat

medical problems in the family in partnership with their doctor.

The aim is to enhance knowledge through the judicious use of relevant and researched

information and thus to empower our readers on their own journey towards health and

wellness. It is intended to inform and educate and is not a replacement for medical

evaluation, advice, diagnosis or treatment by a health care professional.

General Merchandise

Blue Sky “Watches & Sunglasses “

Blue Sky is a national chain of stores offering a wide selection of branded and private

label sunglasses and watches. Blue Sky has been designed to address an exciting and

growing market for accessories. Customers get a wide and interesting collection of

fashion brands from across the world as well as from the company’s exciting range of

private label watches, namely, Cube, Koenig, RIG, Lombard & UMM.

Blue Sky as the name suggests is designed at providing a soaring experience, and thus

has innovative interiors that will transport one to a world of flying. From a model Bi-

plane hanging from the ceiling to blue-sky effect windows, the store is an experience

that will have shoppers coming back for more



Wellness and Beauty

Star & Sitara “Salon & Beauty Parlour”

Star & Sitara, a unique beauty salon for men and women, introduces many new

features and products for the first time in India. At Star & Sitara we aim to

democratise salon services for easy access to all and deliver quality service at very

affordable prices

‘Star & Sitara’, evokes a theme of Bollywood and promises to make you a Star

(Sitara in Hindi)! Glamour as a theme is an essential ingredient in the world of

cinema and we do not disappoint you on that note. The space, décor, lighting is

reminiscent of movies and will transport you from the ordinary world to that of the

‘reel’ world.

Star & Sitara provides all skin and hair related beauty service. The salon is spacious

and the atmosphere relaxed. Men, women and children can easily find a service to

cater to their need. But the focal and niche element of our salon is the affordable and

attractive pricing.

You will be wowed by the high quality hair and skin services at unbelievable prices.

The haircuts are priced at Rs.39, hair wash at Rs.39 and hair streaking starts from

Rs.49, gold facial for Rs.499 and Diamond facial for Rs.999 and doesn’t that leave

you speechless!

For the first time in the country, a “Wax Bar” with different flavoured waxes that

promises a painless wax for women is being introduced. The salon uses oil based wax

instead of sugar based to make the experience better than what it is traditionally done.

The ‘wax bar’ also provides for flavors to choose from like chocolate, almond, green

apple, strawberry. This makes sure that you smell good and look forward to the

otherwise painful wax sessions. Surely a mini revolution!



We also pride ourselves on our expertise in consultation on being able to find the

perfect style to suit you and your lifestyle. Whether you are a dedicated follower of

fashion, fancy a change of style or simply want to enhance your current style we help

in getting you there. We boast of a team of talented stylists and skin specialists. These

beauty consultants also individualize each treatment keeping in mind that every

individual is different.

General MerchandiseNavaras ”Jewellery for all emotions and occasions”

Navaras, a fine 22 carat pure gold and diamond jewellery brand, retailed from Big

Bazaar stores, offers nine unique rational benefits to the consumer namely – BIS

Hallmark jewellery, free cleaning and polishing, insurance cover against theft and

burglary, transparent making charges, a buyback if unsatisfied, 0% weight loss if

jewellery is exchanged, diamond certification, free karatmeter check and a range of

designs.

The Navaras product range and store look is in keeping with the needs of

contemporary women. It is emotions and occasions that lead women to buy jewellery,

they buy jewellery to express emotions like pyaar (love), during occasions like

tyohaar (festivals) and as uphaar (gifts). Navaras jewellery has been conceptualised

with this thought - jewellery for all emotions and occasions.

Future Group has revolutionized the Indian jewellery market with the launch of

Navaras, which offers branded, pure and design differentiated jewellery at

competitive prices in a hypermarket set-up in line with the evolving buying behaviour

of consumers. The rationale behind this is that with higher disposable incomes, for

consumers today gold and other jewellery purchases too have become impulsive

buying activities. Hence, Navaras within Big Bazaar.



But, certain criteria still remain constant like carat, price, trust and purity – all strong

deciding factors while purchasing jewellery. Thus, the format’s brand positioning and

offerings have been tailored to suit the modern day consumer.

Navaras offers a complete fine jewellery shopping experience, despite being within

the confines of a hyper market. This is ensured by the segregation of the Navaras

section via glazed glass walls to provide a comfortable and secluded ambience. The

sit-down arrangement, as opposed to stand alone counters, further ensures that

shoppers try out the Navaras products in a peaceful and comfortable environment

before they make their final shopping decision.

E-tailling

Futurebazaar.comFuturebazaar.com offers the widest range of products at ‘lowest prices – everyday!’

Having pioneered the retailing business in India, PRIL has now decided to

revolutionize the consumer e-commerce business in India. It intends to provide

customers with a streamlined, efficient and world class personalized shopping

experience, which will be supported with the best technology platform.

Buying products is a 3 step simple process. All one has to do is Search, Register and

Buy. Here you can expect a shopping experience akin to shopping at an actual bazaar

but with added simplicity & everyday low prices and an assurance of 'your product'

will be delivered within 7 days of purchase.

We are proud to inform you that Future Bazaar has been named as the Best Indian

Website 2007 in the Shopping category by PC World.

Future Bazaar won the top spot after beating other established players like Rediff,

Indiatimes, Sify, ebay, Indiaplaza, Chennai Bazaar and India Mall. The award was



presented to Future Bazaar for its "decent, no-nonsense approach, while providing a

good shopping experience".

Book and Music

Depot “Books, Music & Gifts”

Depot is one of the youngest brands from the Pantaloon stable and is a tribute to our

freedom of thought, speech and expression shared in a novel fashion with customers

as books, multimedia, toys, stationary and gifts.

Depot is all about freedom and democracy and this is reflected in the relaxed manner

in which products are displayed, the affordable pricing, the strong local flavour, the

young, lively and interactive store experience, that are all designed in a way to

liberate these categories and transform the way they are bought, sold and perceived in

India.

At Depot, book lovers are offered a range of books that meet the needs and preference

of every age group. From fiction to general reference, management and children’s

material, you will find it all at Depot.

Music buffs are invited to select from a wide category of music CDs and cassettes

spanning all genres like Rock, Pop, Hindi, Indipop and more. For the movie

enthusiasts out there, we have a great selection of home videos (VCD and DVD) and

multimedia (CD-ROMs).

Depot Store also has an attractive selection of gifts (candles, mugs, photo frames,

themed packs) toys and stationery (office, children’s and fancy stationery) ensuring

this is a one-stop shop for everyone and anyone who plans to gift their loved ones.

At Depot we endeavour to give our customers an Indian experience where we

celebrate and give due importance to regional literature and music. In this regard,



Depot aims to become a strong member of the local communities it operates in

through a variety of events, engagements and social initiatives and we will be happy

to keep you posted on these activities from time to time.

Depot is a lively, colorful, vibrant and happy retail space, which we hope you will

visit in the near future. Inviting Reading Corners where you can be comfortable with

a book of your choice and an Interactive Zone where you get to try out new board

games, read new books, check out new toys and browse at the Interactive kiosk, await

you at Depot.



Awards and Recognition 2008

The Reid & Taylor Awards For Retail Excellence 2008

Retail Leadership Award: Kishore Biyani

Retail Best Employer of the Year: Future Group

Retailer of The Year: Home Products and Office Improvements:

HomeTown

The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia

Retail Congress - Asia’s single most important global platform to promote world-class

retail practices - and are aimed at honouring the best, in Asian Retail scenario. India

played host to Asia Retail Congress 2008.

2007 Images Retail Awards

Most Admired Retail Face of the Year: Kishore Biyani

Most admired retailer of the year: Large format, multi product store: Big

Bazaar

Most admired retailer of the year: Food and Grocery: Food Bazaar

Most admired retailer of the year: Home & office improvement: HomeTown

Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.

Images Retail Forum followed strict international benchmarks in deciding the

top honours for Images Retail Awards ’07, with IRIS as knowledge partner and

global consulting firm AT Kearney as the Process Approver.

National Retail Federation Awards



International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd The National

Retail Federation is the world’s largest retail trade association with over 1.4 million

members in the US and across the world. Some of the past winners of the award

include Metro AG (Germany), Carrefour (France), Zara (Spain), Boticario (Brazil)

and Ito Yokado (Japan). The award was presented at the Retail’s Big Show held in

January 2007 in New York.

World Retail Congress Awards

Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd

The inaugural World Retail Congress held in Barcelona, Spain in March 2007

attracted over one thousand retail professionals from over sixty countries. The awards

were decided by a multinational Grand Jury. Winners in other categories included

Inditex, Mall of Emirates, Marks & Spencer and IKEA.

Hewitt Best Employers 2007

Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd

Leading human resources consultancy, Hewitt Associates conducts an annual survey

of the best employers in India, as part of its global initiative. It is based on CEO

interview, People Practices Inventory and Employee Opinion Surveys. Pantaloon

Retail became the only retailer to feature among the twenty-five best employers in

India.

PC World Indian Website Awards

Best Indian Website In The Shopping Category - Futurebazaar.com

PC World, a leading consumer technology magazine selected the best Indian websites

in various categories based on use of technology for delivering solutions, information



being presented in an intuitive and concise manner and overall experience aided by

design.

Reader’s Digest Trusted Brands Platinum Awards

Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by

independent research agency, Nielsen Media Research. This is the second consecutive

time Big Bazaar has won this award.

2006 Retail Asia Pacific Top 500 Awards

Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd

Best Retailer in India – Pantaloon Retail (India) Ltd

The Retail Asia publication in association with EuroMonitor and KPMG honours the

best retailers in 14 countries across the Asia Pacific region. The awards were

presented in Singapore in October, 2006.

Asiamoney Awards

Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.

The Asiamoney publication conducts a poll among fund manages and investors and

does a quantitative analysis of financial performance to select best managed

companies in Asian countries.

Ernst & Young Entrepreneur of the Year Award

Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani



Considered to be one of the most prestigious business awards in India, a jury

comprising leading names in Indian business selected the winners based on courage,

creativity, passion, endurance and vision.

CNBC Indian Business Leaders Awards

The First Generation Entrepreneur of the Year – Kishore Biyani

Organized by CNBC-TV18, the twelve awardees in various categories are decided by

a high profile jury, along with research partners - The University of Chicago Graduate

School of Business, Development Dimensions International (DDI) and AC Neilson

ORG MARG.

Lakshmipat Singhania – IIM Lucknow National Leadership Awards

Young Business Leader – Kishore Biyani

The award recognizes and honors individuals who have contributed consistently to the

betterment of our country through their pursuit of excellence. The awards were

presented in New Delhi by the Prime Minister Dr. Manmohan Singh in December,

2006.

Images Retail Awards

Best Value Retail Store – Big Bazaar

Best Retail Destination – Big Bazaar

Best Food & Grocery Store – Food Bazaar

Retail Face of the Year – Kishore Biyani

The Images Retail Awards are decided through a nationwide consumer & industry

poll and nominations followed by performance assessment by team of analysts and

jury. Readers’ Digest Awards



Platinum Trusted Brand Award - Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by

independent research agency, Nielsen Media Research.

CNBC Awaaz Consumer Awards

Most Preferred Large Food & Grocery Supermarket – Big Bazaar

Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly

10,000 consumers were asked to choose their most preferred brands.

Reid & Taylor Awards for Retail Excellence

Retail Entrepreneur of the Year – Kishore Biyani



Introduction to the topic

As we are now in the era of booming retailing lot of organization are entering into the

retail market. In India Future Group Pantaloon company is one of the greatest retailing

companies with its retail format called Big Bazaar. In my major concurrent project I’m

doing live project, to know “How to increase consumer walk-in, in Big-Bazaar

Hubli”. And also to know what are the factors which consumer will think while

visiting Big Bazaar.

Need for the study

Big Bazaar has newly established its Hubli store on last 29th July 2007. The Big

Bazaar has done analyzing of projects to know the consumer expectation, consumer

satisfaction level and now the Big Bazaar has gained good grip on the Hubli market,

but still want to increase the walk-in in Big Bazaar. So the main need for the study is

to know how to increase the walk-in Big Bazaar.



Objective of the study

“How to increase consumer walk-in, in Big-Bazaar Hubli”

Sub objectives

To under stand the factors which influence consumer to visit Big- Bazaar

Hubli,

To know the consumer expectation towards Big-Bazaar Hubli,

To ascertain the satisfaction level of consumers of Big-Bazaar Hubli,

To know the loyalty of consumer to-wards Big-Bazaar Hubli,



Research methodology

Type of research

The research will be Descriptive Research.

Data collection methods

1) Primary data

The primary or the first hand data will be collected with the help of handing out the

questionnaire to the customers, to know “How to increase consumer walk-in, in

Hubli Big-Bazaar”.

2) Secondary data

The major source of secondary or supporting data will be internet, and company

profile of Big Bazaar as whole. And Big Bazaar library and the books and journals, are

the source of information.

Survey method

The related data or information will be obtained by personal administration of

questionnaire,

Sample size

A sample size of 200

Sampling Frame

The customers of Hubli



Sampling unit

Individual customers of Big Bazaar Hubli

Sampling method

The method for survey will be, non-probabilistic convenience sampling method

Benefits to me –

The project helped me to have an insight of the consumer perception towards Big

Bazaar Hubli, the concept of consumer thinking process towards shopping. As a

consumer what are the expectation of consumer towards Big Bazaar Hubli. I came to

know. And what are the different offers executed by Big Bazaar during my MCP

project. And it was more about live project and, I am able to understand different

aspects with regards Big Bazaar Hubli.

Benefits the company –

with the help of this report company will be able to find out the challenges ahead,

because the study is based on the survey conducted with the help of questionnaire

which was consisted of the questions related to the consumer of Big Bazaar Hubli, and

through this report the Big Bazaar can more focus on the consumer expectation

towards increase walk-in, in Big Bazaar Hubli.



Analysis with the Secondary data

With the data collected from the secondary source we can clearly interoperate that the

costumer will prefer to visit Big Bazaar more during offer period. In a time frame of

four month there were totally nine different offers were executed. And the response

was good. During the weekends Sunday and Saturday and also during Wednesday the

customer walk-in, is normally high, when we compare to normally day’s.

With the example of January month data

1 1/1/2008 Tuesday 13852 2/1/2008 Wednesday 12723 3/1/2008 Thursday 7994 4/1/2008 Friday 8145 5/1/2008 Saturday 11446 6/1/2008 Sunday 07 7/1/2008 Monday 6678 8/1/2008 Tuesday 6599 9/1/2008 Wednesday 888

10 10/1/2008 Thursday 67611 11/1/2008 Friday 85612 12/1/2008 Saturday 139113 13/1/2008 Sunday 222214 14/1/2008 Monday 97815 15/1/2008 Tuesday 111916 16/1/2008 Wednesday 93917 17/1/2008 Thursday 98318 18/1/2008 Friday 83919 19/1/2008 Saturday 110720 20/1/2008 Sunday 161721 21/1/2008 Monday 67422 22/1/2008 Tuesday 109623 23/1/2008 Wednesday 77524 24/1/2008 Thursday 69725 25/1/2008 Friday 328226 26/1/2008 Saturday 953027 27/1/2008 Sunday 1110828 28/1/2008 Monday 101129 29/1/2008 Tuesday 89630 30/1/2008 Wednesday 1208


18.5%

17.0%

4.5%

34.0%

18.5%

7.5%

Student

House Wife

Farmer

Private Employee

Business man

Government Employee

OCCUPATI

15 7.5 7.5 7.537 18.5 18.5 26.068 34.0 34.0 60.09 4.5 4.5 64.5

34 17.0 17.0 81.537 18.5 18.5 100.0

200 100.0 100.0

1 Government Employee2 Business man3 Private Employee4 Farmer5 House Wife6 StudentTotal

ValidFrequency Percent Valid Percent

CumulativePercent


31 31/1/2008 Thursday 770

We can clearly have the picture of number of customer walk-in are more during

the offer period.

Analysis

The data colleted from secondary source and also primary source through the

process of survey. The data collected y survey is processed to get the answer for

research

1) Occupations



Inference

From the above graph it is clear that: -

Out of 200-sample size surveyed, 15 of them are government employees, which amount to 7.5% as a whole.

37 are businessman, which amounts to 18.5% as a whole.

68 are private employees, which amounts 34% as a whole.

9 are farmers, which amounts 4.5% as a whole.

34 are housewife, which amounts 17% as a whole.

37 are students, which amounts 18.5% as a whole.

These data shows that on an average all category of people visit to Big Bazaar.



1) Where do you normally prefer to shop?

WHERDOYO

82 41.0 41.0 41.034 17.0 17.0 58.044 22.0 22.0 80.015 7.5 7.5 87.525 12.5 12.5 100.0

200 100.0 100.0

1 Big-Bazaar2 Vishal mega mart3 Kirani Shops4 More5 OthersTotal


CumulativePercent

WHERDOYO

Others

More

Kirani Shops

Vishal mega mart

Big-Bazaar

Cou

nt

100

80

60

40

20

0

25

15

44

34

82



InferenceFrom the above graph it is clear that: -

Out of 200-sample size surveyed, 82 of them prefer Big Bazaar to shop, which amounts to 41% as a whole.

34 people prefer Vishal mega mart to shop, which amounts to 17.0% as a whole.

44 people prefer Kirani Shops to shop, which amounts 22% as a whole.

15 people prefer More to shop, which amounts 7.5% as a whole.

34 people prefer other shops to shop, which amounts 12.5% as a whole

These data shows that nearly half of the sample population prefers to shop at Big Bazaar.



2) Why do you prefer to shop there?

WHYDOYOU

63 31.5 31.5 31.525 12.5 12.5 44.021 10.5 10.5 54.588 44.0 44.0 98.53 1.5 1.5 100.0

200 100.0 100.0

1 Bulk purchase2 Credit facility3 Location4 Good offer5 OthersTotal


CumulativePercent

WHYDOYOU

Others

Good offer

Location

Credit facility

Bulk purchase

Cou

nt

100

80

60

40

20

0

88

2125

63



Inference


Out of 200-sample size surveyed, 63 of them prefer selected shop for bulk purchase, which amounts to 31.5% as a whole.

25 people prefer selected shop to shop because of credit facility, which amounts to 12.5% as a whole.

21 people prefer selected shop to shop, Because of its location, which amounts 10.5% as a whole.

88 people prefer selected shop to shop because of offers, which amounts 44% as a whole.

3 people prefer selected shop to shop, other reason which amounts 1.5% as a whole

These data shows that nearly half of the sample population prefers to shop at selected shop because of offers.



3) Have you purchased any products form Big-Bazaar Hubli?

HAVEPURC

189 94.5 94.5 94.511 5.5 5.5 100.0

200 100.0 100.0

1 Yes2 NoTotal


CumulativePercent

HAVEPURC

NoYes

Cou

nt

200

100

0 11

189

Inference


Out of 200-sample size surveyed, 189 said they have purchased products from Big Bazaar, which amounts to 94.5% as a whole.

11 people said they have not purchased product from Big Bazaar, which amounts to 5.5% as a whole.

These data shows that most of sample population purchased products at Big Bazaar.



4) Normally when do you prefer to visit Big-Bazaar Hubli?

NORMALLY

79 39.5 39.5 39.598 49.0 49.0 88.510 5.0 5.0 93.513 6.5 6.5 100.0

200 100.0 100.0

1 Weekends2 During good offer3 Weekday's4 Whenever requiredTotal


CumulativePercent

NORMALLY

Whenever required

Weekday's

During good offer

Weekends

Cou

nt

120

100

80

60

40

20

0



Inference


Out of 200-sample size surveyed, 79 of them prefer to visit Big Bazaar at weekends, which amount to 39.5% as a whole.

98 people prefer to visit Big Bazaar during good offers, which amount to 49.0% as a whole.

10 people prefer to visit Big Bazaar during weekday’s, which amounts 5% as a whole.

13 people prefer to visit Big Bazaar whenever they want, which amounts 6.5% as a whole

These data shows that half of the sample population prefers to visit Big Bazaar during offer time



5) What do you think before going to Big-Bazaar Hubli?

WHTHINKU

64 32.0 32.0 32.010 5.0 5.0 37.0

103 51.5 51.5 88.5

23 11.5 11.5 100.0

200 100.0 100.0

1 For Purchasing2 Just for visit3 To know the new offers4 To Know the newproductsTotal


CumulativePercent

WHTHINKU

To Know the new prod

To know the new offe

Just for visit

For Purchasing

Cou

nt

120

100

80

60

40

20

0

23

103

10

64



Inference


Out of 200-sample size surveyed, 64 of them think to purchase before going to Big Bazaar which amounts to 32.0% as a whole.

10 people think to just visit Big Bazaar, which amounts to 5.0% as a whole.

103 people think that is there any new offers before visiting to Big Bazaar, which amounts 51.5% as a whole.

22 people think that is there any new products available in Big Bazaar, which amounts 11.5% as a whole.

These data shows that half of the sample population thinks that is there any new offers before visiting to Big Bazaar



6) What are the factors that influence you to visit Big-Bazaar Hubli?

WHTFACTO

2 1.0 1.0 1.057 28.5 28.5 29.559 29.5 29.5 59.024 12.0 12.0 71.020 10.0 10.0 81.038 19.0 19.0 100.0

200 100.0 100.0

1 Near to shopping2 Attracted by ads3 Word of mouth4 ecause of family force5 Availaility of all products6 In-side arraignmentTotal


CumulativePercent

WHTFACTO

In-side arraignment

Availaility of all p

ecause of family for

Word of mouth

Attracted by ads

Near to shopping

Cou

nt

70

60

50

40

30

20

10

0

38

2024

5957



Inference


Out of 200-sample size surveyed, 2 of them prefer that because location they are visited Big Bazaar, which amounts to 1% as a whole.

57 people visit because of attracted by ads of Big Bazaar which amounts to 28.5% as a whole.

59 people visit because of words of mouth, which amounts to 29.5% as a whole.

24 people visit because of family force which amounts to 12% as a whole.

20 people visit because availability of products which amounts to 10% as a whole.

38 people visit because of inside arraignment by Big Bazaar which amounts to 19% as a whole.

These data shows that word of mouth influence to visit Big Bazaar.



7) What are your expectations from Big-Bazaar Hubli?

WHTECXPE

131 65.5 65.5 65.57 3.5 3.5 69.0

30 15.0 15.0 84.012 6.0 6.0 90.020 10.0 10.0 100.0

200 100.0 100.0

1 Good offers2 Parking place4 Ambience5 Good products6 AllTotal


CumulativePercent

WHTECXPE

All

Good products

Ambience

Parking place

Good offers

Cou

nt

140

120

100

80

60

40

20

0

2012

30

7

131



Inference


Out of 200-sample size surveyed, 131 of them expect good offers from Big Bazaar, which amounts to 65.5% as a whole.

7 of them expect good parking place from Big Bazaar, which amounts to 3.5% as a whole.

30 of them expect good ambience from Big Bazaar, which amounts to 15% as a whole.

12 of them expect good products from Big Bazaar, which amounts to 6% as a whole.

20 of them expect all from Big Bazaar, which amounts to 10% as a whole.

These data shows that 65% of the sample population expects good offers from Big Bazaar.



8) Are you satisfied with the offers provided y Big-Bazaar Hubli?

OFFERSAT

188 94.0 94.0 94.012 6.0 6.0 100.0

200 100.0 100.0

1 yes2 noTotal


CumulativePercent

OFFERSAT

noyes

Cou

nt

200

100

0 12

188

InferenceFrom the above graph it is clear that: -

Out of 200-sample size surveyed, 188 of them satisfied with offer from Big Bazaar, which amounts to 94% as a whole.

12 of them are not satisfied with offer from Big Bazaar, which amounts to 6% as a whole.

These data shows that 94% of the sample population satisfied with offers provided by Big Bazaar.



9) Are you satisfied with the products, which are available in Big-Bazaar Hubli?

PRODSATS

185 92.5 92.5 92.515 7.5 7.5 100.0

200 100.0 100.0

1 yes2 noTotal


CumulativePercent

PRODSATS

noyes

Cou

nt

200

100

0 15

185

Inference


Out of 200-sample size surveyed, 185 of them satisfied with products of Big Bazaar, which amounts to 92.5% as a whole.

15 of them are not satisfied with offer from Big Bazaar, which amounts to 7.5% as a whole.

These data shows that 92.5% of the sample population satisfied with products of Big Bazaar.



10) Overall your satisfaction level towards Big-Bazaar Hubli

OVESATSI

13 6.5 6.5 6.5168 84.0 84.0 90.514 7.0 7.0 97.55 2.5 2.5 100.0

200 100.0 100.0

1 Highly satisfied2 satisfied3 neatural4 dissatisfiedTotal


CumulativePercent

OVESATSI

dissatisfiedneaturalsatisfiedHighly satisfied

Cou

nt

200

100

0 14

168

13



Inference


Out of 200-sample size surveyed, 13 of them overall highly satisfied with the Big Bazaar, which amounts to 6.5% as a whole.

168 of them overall satisfied with the Big Bazaar, which amounts to 84% as a whole.

14 of them overall natural with the Big Bazaar, which amounts to 7% as a whole.

5 of them overall dissatisfied with the Big Bazaar, which amounts to 2.5% as a whole.

These data shows that 84% of the sample population overall satisfied with the Big Bazaar.



11) If selected product is not available in Big-Bazaar Hubli will you wait till

product is available or shift to another shop.

LOYLATY

60 30.0 30.0 30.0140 70.0 70.0 100.0200 100.0 100.0

1 wait2 shiftTotal


CumulativePercent

LOYLATY

shiftwait

Cou

nt

160

140

120

100

80

60

40

140

60

Inference


Out of 200-sample size surveyed, 60 of them will wait till the product will come in Big Bazaar, which amounts to 30% as a whole.

140 of them will shift to another shop, which amounts to 70% as a whole.

These data shows that 70% of the sample population will shift to another shop.



Analysis through Cross Tabulation using SPSS

1) Where different occupation prefer to shop.

OCCUPATI * WHERDOYO Crosstabulation

Count

1 3 10 1 1514 12 6 1 4 3743 5 8 12 68

1 2 2 4 910 12 5 7 3414 1 13 9 3782 34 44 15 25 200

1 Government Employee2 Business man3 Private Employee4 Farmer5 House Wife6 Student

OCCUPATI

Total

1 Big-Bazaar2 Vishal

mega mart3 KiraniShops 4 More 5 Others

WHERDOYO

Total

Based on the above cross tabulation we can interpret the occupation wise where

do they normally shop.

66.5% of Government employee visit to Kirani shops

20% of Government employee visit to Vishal mega mart

6.75% of Government employee visit to Big Bazaar

6.75% of Government employee visit other shops

38% of business man visit Big Bazaar

32% of business man visit Vishal mega mart

16% of business man visit Kirani shop



3% of business man more retail shop

13% of business man visit other shops

63% of private employees visit Big Bazaar

7% of private employee visit Vishal mega mart

12% of private employee visit Kirani shop

18% of private employee more retail shop

11% of farmer visit Vishal mega mart

22% of farmer visit Kirani shop

22% of farmer visit more retail shop

45 % of farmer visit other shop

29% of house wife visit Big Bazaar

35% of house wife visit Vishal mega mart

15% of house wife visit Kirani shop

21% of house wife visit other shop



2) Why do different occupations prefer to shop there?

OCCUPATI * WHYDOYOU Crosstabulation

Count

1 1 12 1 1512 6 19 3729 1 13 23 2 684 2 3 99 5 20 348 10 8 11 37

63 25 21 88 3 200


OCCUPATI

Total

1 Bulkpurchase

2 Creditfacility 3 Location 4 Good offer 5 Others

WHYDOYOU

Total

Based on the above cross tabulation we can interpret the occupation wise, why

they prefer to shop in particular shop

7% of Government employee visit for bulk purchase

80% of government employee visit for good offers

32% of business visit for bulk purchase

33% of business visit for offers

44% of farmer visit for bulk purchases

33% of farmer visit for good offers

59% of house wife visit for good offers

26% of house wife visit bulk purchases

30% of student visit for good offers

27% student visit for credit facility



22% student visit for bulk purchase

22% student visit for location

3) Occupation wise normally visiting periods towards big bazaar.

OCCUPATI * NORMALLY Crosstabulation

Count

13 2 1513 18 2 4 3727 37 4 68

8 1 914 12 5 3 3412 23 2 3779 98 10 13 200


OCCUPATI

Total

1 Weekends2 Duringgood offer 3 Weekday's

4 Wheneverrequired

NORMALLY

Total

Based on the above cross tabulation we can interpret the occupation wise, when

they normally visit Big Bazaar.

86% of government employee visit big bazaars normally go weekends

14% of government employee visit big bazaar whenever required

35% of business men visit big bazaar during weekends

49% of business men visit big bazaar during good offer

11% of business men visit big bazaar whenever required



40% of private employee visit big bazaar normally weekends

55% of private employee visit ig bazaar normally good offers

89% of farmers visit big bazaar normally on good offers

41% of house wife visit big bazaar normally weekends

35% of house wife visit big bazaar normally during good offers

32% of student normally visit big bazaar during weekends

62% of student normally visit big bazaar during good offers



OCCUPATI * WHTHINKU Crosstabulation

Count

1 12 2 1513 7 10 7 3717 51 685 3 1 9

13 3 6 12 3415 21 1 3764 10 103 23 200


OCCUPATI

Total

1 ForPurchasing 2 Just for visit

3 To know thenew offers

4 To Knowthe newproducts

WHTHINKU

Total

Based on the above cross tabulation we can interpret the occupation wise what

they think before coming to big bazaar.

7% of government employees think to purchase, before coming to big bazaar

80% of government employees think what are the new offers existing in big

bazaar

13% of government employees think what are the new products existing in big

bazaar

35% of business men think to purchase, before coming to big bazaar

19% of business men think to just visit, before coming to big bazaar.

27% of business men think what are the new offers existing in big bazaar

19% of business men think what are the new products existing in big bazaar

25% of private employees think to purchase, before coming to big bazaar



75% of private employees think what are the new offers existing in big bazaar

55% of farmers think to purchase, before coming to big bazaar

33% of farmers think what are the new offers existing in big bazaar

12% of farmers think what are the new products existing in big bazaar.

38% of house wife think to purchase, before coming to big bazaar

9% of house wife think to just visit, before coming to big bazaar.

18% of house wife think what are the new offers existing in big bazaar

35% of house wife think what are the new products existing in big bazaar

41% of students think to purchase, before coming to big bazaar

57% of students think what are the new offers existing in big bazaar

2% of students think what are the new products existing in big bazaar



5) Factors influence you to visit big bazaar

OCCUPATI * WHTFACTO Crosstabulation

Count

8 4 2 1 151 6 13 11 1 5 37

21 19 14 14 681 4 2 2 97 8 11 2 6 34

1 14 11 11 372 57 59 24 20 38 200


OCCUPATI

Total

1 Near toshopping

2 Attractedby ads

3 Word ofmouth

4 ecause offamily force

5 Availaility ofall products

6 In-sidearraignment

WHTFACTO

Total

Based on the above cross tabulation we can interpret the occupation wise what

factors to visit big bazaar.

53% of government employees influenced by good ads of big bazaar

27% of government employees influenced by word of mouth

13% of government employees influence by family force to visit big bazaar

7% of government employees influence by availability of products in big bazaar

3% of business men influenced by near to shopping

16% of business men influenced by good ads of big bazaar

35% of business men influence by word of mouth

30% of business men influenced by family force to visit big bazaar



3% of business men influence by availability of products in big bazaar

14% of business men influence by inside arrangement of big bazaar

31% of private employees influenced by ads of big bazaar

27% of private employees influenced by word of mouth

21% of private employees influenced by products in big bazaar

21% of private employees influenced by inside arrangement of big bazaar

44% of farmers influenced by word of mouth to visit big bazaar

12% of farmers influenced by good ads of big bazaar

22% of farmers influenced by products in big bazaar

22% of farmers influenced by inside arrangement of big bazaar

21% of house wife influenced by good ads of big bazaar

24% of house wife influenced by word of mouth to visit big bazaar

32% of house wife influenced by family force

6% of house wife influenced by products in big bazaar

17% of house wife influenced by inside arrangement of big bazaar

3% of students influenced by near to visit big bazaar

38% of students influenced by good ads of big bazaar

30% of students influenced by word of mouth to visit big bazaar

29% of students influenced by inside arrangement of big bazaar



6) What are the expectations from different occupation?

OCCUPATI * WHTECXPE Crosstabulation

Count

14 1 1519 2 8 5 3 3755 6 2 5 686 2 1 9

17 4 3 4 6 3420 1 11 5 37

131 7 30 12 20 200


OCCUPATI

Total

1 Good offers2 Parking

place 4 Ambience5 Goodproducts 6 All

WHTECXPE

Total

Based on the above cross tabulation we can interpret the occupation wise find out

the different expectation from big bazaar.

93% of government employees expect good offers from big bazaar.

7% of government employees expect good products from big bazaar

51% of business men expect good offers from big bazaar.

5% of business men expect good parking place from big bazaar.

22% of business men expect good ambience from big bazaar.

14% of business men expect good products from big bazaar

8% of business men expect all from big bazaar

81% of private employees expect good offers from big bazaar.

9% of private employees expect good ambience from big bazaar.

3% of private employees expect good products from big bazaar

7% of private employees expect all from big bazaar

67% of farmers expect good offers from big bazaar.



22% of farmers expect good ambience from big bazaar.

11% of farmers expect all from big bazaar

50% of house wife expect good offers from big bazaar.

12% of house wife expect good parking place from big bazaar.

9% of house wife expect good ambience from big bazaar.

12% of house wife expect good products from big bazaar

17% of house wife expect all from big bazaar

54% of students expect good offers from big bazaar.

3% of students expect good parking place from big bazaar.

30% of students expect good ambience from big bazaar.

13% of students expect all from big bazaar



7) The loyalty of different occupation

OCCUPATI * LOYLATY Crosstabulation

Count

4 11 1510 27 3722 46 683 6 93 31 34

18 19 3760 140 200


OCCUPATI

Total

1 wait 2 shiftLOYLATY

Total

Based on the above cross tabulation we can interpret the occupation wise loyalty

towards big bazaar.

27% of government employees loyal towards big bazaar

73% of government employees shift to another shop

27% of business men loyal towards big bazaar

73% of business men shift to another shop

32% of private employees loyal towards big bazaar

68% of private employees shift to another shop

33% of farmers loyal towards big bazaar

67% of farmers shift to another shop

9% of house wife loyal towards big bazaar

81% of house wife shift to another shop

48% of students loyal towards big bazaar

52% of students shift to another shop



Findings


this project the major findings are as follows

During the project period there are totally nine different types of offers executed (apart

form weekends offers) by big bazaar. And the customer walk-in was very good in

these offers days

The consumer walk-in, in big bazaar is very high during the offer periods.

41% of customers of Hubli prefer to visit big bazaar.

51.5% of Hubli customer thinks that is there any new offers before visiting big

bazaar.

29.5% of Hubli customers influenced by words of mouth to visit big bazaar

Hubli.

65.5% of customers of big bazaar expect good offers from big bazaar.

94% consumers are satisfied with the offers from big bazaar Hubli.

92.5% of customers are satisfied with products of products.

90.5% of Hubli customers are overall satisfied with big bazaar.

30% of Hubli customers are loyal towards big bazaar.

The data shows that nearly half of the sample population prefers to shop at Big

Bazaar.

The data shows that nearly half of the sample population prefers to shop at Big

Bazaar.



The data shows that nearly half of the sample population prefers to shop at

selected shop because of offers.

The data shows that 94,5% of sample population purchase products at Big

Bazaar.

The data shows 41% half of the sample population prefers to visit Big Bazaar

during offer time

The data shows 51.5% half of the sample population thinks that is there any

new offers before visiting to Big Bazaar

The data shows that word of mouth influence more to visit Big Bazaar.

The data shows that 65% of the sample population expects good offers from

Big Bazaar.

The data shows that 94% of the sample population satisfied with offers

provided by Big Bazaar.

The data shows that 92.5% of the sample population satisfied with products of

Big Bazaar.

The data shows that 84% of the sample population overall satisfied with the

Big Bazaar.

The data shows that 70% of the sample population will shift to another shop.

65.5% of hubli customer expects good offers form big bazaar.

The data shows that on an average all category of people visit to Big Bazaar.



Recommendations


this project the major recommendations are as follows.

The big bazaar has to maintain the same strategy in terms providing offers to

Hubli customers,

Looking towards the competition they need to provide competitive offers to

Hubli customers.

During offers period’s big bazaar has to provide transportation facilities to

increase customer walk-in to big bazaar.

The big bazaar has to make sure that customer should not feel that selected

product is not available in the store.

In terms of overall satisfaction the big bazaar has to maintain same services in

future.

To increase walk-in, in big bazaar need to come with the different services

which are expected by Hubli customers, like in-side small restaurant. Separate

room for mothers to feeding milk to babies, etc.

During festivals big bazaar has to give some innovate promotion, to attract

customers.



LIMITATIONS

The research was conducted in Hubli city only, so analysis and

recommendations may not be applicable to other cities.

Sample size was 200; I feel this small size cannot represent the whole

company.

The study was conducted in Hubli city only, so all the information sought is

restricted to this city only.

Some respondent refused to participate in the survey and that in turn may have

affected the result of the study.



Conclusion

We would conclude the project stating that the customer of Hubli are satisfied with

offers, and they still needs good offers in future days. And the big bazaar has doing

good in terms of understanding customer expectation and providing them good offers

and products in terms of fulfilling their expectation. During the project I would come

to know about differs offers of big bazaar, what a normal consumer will think before

entering into big bazaar. And the different types of factors which influence customers

to visit big bazaar. And what are the factors which we need focus for increase

consumer walk-in big bazaar hubli.



QuestionnaireName. ……………………………………………

ADDRESS. ………………………………………..

……………………………………………

……………………………………………

Phone No. …………………………………………….

Occupation

1) Government Employee 2) Business man

3) Private Employee 4) Farmer

5) House Wife 6) Student

1) Where do you normally prefer to shop?

a) Big-Bazaar b) Vishal mega mart

c) Kirani Shops d) More

e) Others please specify …………….

2) Why do you prefer to shop there?a) Bulk purchase b) Credit facility

b) Location d) Good offers

e) Others please specify ………………

3) Have you purchased any products from Big-Bazaar Hubli?

a) Yes b) No

4) Normally when do you prefer to visit Big-Bazaar Hubli?

a) Weekends b) During good offer

c) Weekday’s d) Whenever required

5) What do you think before going to Big-bazaar?

a) For purchasing b) Just for visit



c) To know about the new offers d) To know the new products

6) What are the factors that influence you to visit Big-Bazaar?

a) Near to shopping b) Attracted by adsc) Word of mouth d) Because of family force

e) Availability of all products f) In-side arraignment

7) What are your expectations from Big-Bazaar Hubli?

a) Good offers b) Parking place

c) Low price d) Ambience

e) Good products f) All

8) Are you satisfied with the offers provided by Big-Bazaar Hubli?

a) Yes b) No

If No why ___________

9) Are you satisfied with the products which are available in Big-Bazaar Hubli?

a) Yes b) No

If No why __________

10) Over all your satisfaction level towards Big-Bazaar Hubli

(Please mark between 1 to 5, where 1 is for very good and 5 is for very bad

1 2 3 4 5

11) If selected product is not available in Big-Bazaar Hubli will you wait till product is available (or) shift to another shop.

a) Wait b) Shift

12) Any other suggestion to improve the walk-in, in Big-Bazaar hubli.

……………………………………………………………………………………………………………………



Thank you Signature



BIBILIOGRAPHY

Book referred,

Marketing research

by

A Parasurama ,Dhruv Grewal,R Krishna.

Websites referred,

www.pantaloon.com



Coding SheetSL No Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12

1 1 3 1 1 1 1 2 5 1 1 2 22 3 1 1 1 1 1 2 5 1 1 2 23 3 1 1 1 1 1 2 5 1 1 2 24 3 1 1 1 1 1 2 1 1 1 2 25 3 1 1 1 1 1 2 1 1 1 2 26 3 1 4 1 1 1 2 1 1 1 2 27 3 1 4 1 1 1 2 1 1 1 2 28 3 1 4 1 1 3 2 1 1 1 2 29 1 3 4 1 1 3 2 1 1 1 2 2

10 2 3 2 1 1 3 2 1 1 1 2 211 2 3 2 1 1 3 2 1 1 1 2 212 1 3 2 1 1 3 2 1 1 1 2 213 5 3 2 1 1 3 2 1 1 1 2 214 6 3 2 1 1 3 2 1 1 1 2 215 5 3 2 1 1 3 3 1 1 1 2 216 5 3 2 1 1 3 3 1 1 1 2 2



17 5 3 2 1 1 3 3 1 1 1 2 218 6 3 2 1 1 3 3 1 1 1 2 219 6 3 2 1 1 3 3 1 1 1 2 220 6 3 2 1 1 3 3 1 1 1 2 221 6 5 3 1 1 3 3 1 1 1 2 222 6 5 3 1 1 3 3 1 1 1 2 223 6 5 3 1 2 3 3 1 1 1 1 224 6 5 3 1 2 3 3 1 1 1 1 225 6 5 3 1 2 3 3 1 1 1 2 226 6 5 3 1 2 3 3 1 1 1 2 227 6 5 3 1 2 3 3 1 1 1 2 228 6 5 3 1 2 3 3 1 1 1 2 229 3 4 3 1 2 3 3 1 1 1 2 230 3 4 3 1 2 3 3 1 1 1 2 231 3 4 3 1 2 3 3 1 2 1 2 232 3 4 3 1 2 3 3 1 1 1 1 233 3 4 3 1 2 3 3 1 1 1 1 234 3 4 3 1 2 3 3 1 1 1 1 235 3 4 3 1 2 3 3 1 1 1 2 236 3 4 3 1 2 3 3 1 1 1 2 237 3 4 3 1 2 3 3 1 1 1 2 138 3 4 3 1 2 3 3 1 1 1 2 139 3 4 3 1 2 3 3 1 1 1 2 240 3 4 3 1 2 3 3 1 1 1 2 241 3 1 4 1 2 3 5 1 2 1 2 242 3 1 3 1 2 3 5 1 1 1 2 243 3 1 1 1 2 3 5 1 1 1 2 244 3 1 1 1 2 3 5 1 1 2 2 145 3 1 1 1 2 3 3 1 1 2 2 246 3 1 1 1 2 3 5 1 1 2 2 247 3 1 1 1 2 3 5 1 1 2 2 248 3 1 4 1 2 3 5 1 1 1 2 249 3 1 1 1 2 3 5 1 1 1 2 150 3 1 1 2 2 3 5 1 1 1 2 151 3 1 1 1 2 3 2 1 1 1 2 152 3 1 1 1 2 3 5 1 1 1 4 153 3 1 1 1 2 3 5 1 1 1 4 154 3 1 1 1 2 3 5 1 1 1 2 155 3 1 1 1 2 3 2 1 1 1 2 156 3 1 1 1 2 3 3 1 1 1 3 157 2 1 4 1 2 3 3 1 1 1 2 158 2 1 1 1 2 3 3 1 1 1 2 159 2 1 1 1 2 3 3 1 1 1 2 2



60 2 1 1 1 2 3 6 1 1 1 2 261 3 1 1 2 2 3 6 1 1 1 2 262 3 1 1 1 2 3 6 1 1 1 2 263 3 1 4 1 2 3 6 1 1 1 2 264 3 1 4 1 2 3 2 1 1 1 2 265 3 1 4 1 2 3 6 1 1 1 2 166 3 1 4 1 2 3 6 1 1 1 2 167 3 1 4 1 2 3 6 1 1 1 2 168 5 1 4 1 2 3 6 1 1 1 2 169 3 1 4 1 2 3 6 1 1 1 2 170 6 1 4 1 2 3 6 1 1 1 2 171 6 1 4 1 2 3 6 4 1 1 2 172 6 1 4 1 2 1 2 4 1 1 2 173 6 1 4 1 2 1 6 4 1 1 2 174 6 1 4 1 2 1 6 4 1 1 2 175 6 1 4 1 2 1 2 4 1 1 2 176 6 1 4 1 2 1 2 4 1 1 2 177 6 2 4 1 2 1 1 4 1 1 2 178 2 2 4 1 2 1 1 4 1 1 2 179 2 2 4 1 4 1 2 4 1 1 2 180 2 2 4 1 4 1 3 4 1 1 2 181 2 2 4 1 4 1 3 4 1 1 2 282 3 2 4 1 4 1 3 4 1 1 2 283 3 2 4 1 4 1 2 4 1 1 2 284 3 2 4 1 4 1 2 4 1 1 2 285 3 2 4 1 4 1 2 6 1 1 2 286 5 2 4 1 4 1 2 6 1 1 2 287 5 2 4 1 3 1 2 6 1 1 2 288 5 2 4 1 3 1 2 6 1 1 3 289 5 1 4 1 3 1 2 6 1 1 3 290 5 2 4 1 3 1 2 6 1 1 3 2

91 5 2 4 1 3 1 2 6 1 1 2 292 2 2 4 2 3 1 2 6 1 1 2 293 2 2 4 1 3 1 2 6 1 1 3 294 4 3 2 1 3 1 2 6 1 1 2 295 6 3 2 1 3 1 2 6 2 1 2 296 6 3 2 1 3 1 2 6 2 1 3 297 6 3 2 1 2 1 2 6 2 1 2 298 6 3 2 1 2 1 2 6 2 1 2 1



99 6 3 2 1 2 1 2 6 1 2 2 1100 6 3 2 1 2 4 2 2 1 2 2 1101 5 3 2 1 2 4 4 2 1 2 2 1102 2 3 2 1 2 4 4 2 1 2 2 2103 2 3 2 1 1 4 4 2 1 1 2 2104 2 3 2 1 1 4 4 5 1 1 2 2105 2 3 2 1 1 4 3 5 1 1 2 2106 2 1 4 1 1 4 4 5 1 1 2 2107 5 1 4 1 1 4 4 5 1 1 2 2108 5 1 4 1 1 4 4 5 1 2 2 2109 5 1 4 1 1 4 3 5 1 1 3 2110 5 1 4 1 1 4 4 5 1 1 3 2111 2 1 4 1 1 4 4 5 1 1 3 2112 2 1 4 1 1 4 4 5 1 1 3 2113 5 1 4 1 1 4 5 2 1 1 3 2114 5 2 4 1 1 4 4 2 1 1 2 2115 5 2 4 2 1 4 4 2 1 1 2 2116 5 2 4 1 1 4 4 1 1 1 2 2117 5 2 4 1 1 4 5 1 1 1 2 2118 5 2 4 1 4 4 4 1 1 2 1 2119 1 3 4 1 4 4 4 1 2 1 2 2120 1 3 4 1 4 4 4 1 1 1 2 2121 4 2 4 1 2 4 5 1 1 1 2 2122 5 2 4 1 4 4 4 1 1 1 2 2123 2 2 4 1 4 2 4 1 1 1 2 2124 2 2 4 2 2 2 4 1 1 1 1 2125 5 2 4 1 2 3 4 1 1 1 2 2126 2 1 4 1 2 2 3 1 1 1 2 2127 2 2 1 1 2 2 4 1 1 1 2 2128 2 2 4 1 2 2 4 1 1 1 2 2129 2 2 1 1 2 2 3 1 1 2 2 2130 2 1 1 1 2 2 4 1 1 1 2 2131 5 1 1 1 2 2 6 1 1 1 2 2132 5 1 1 1 2 2 6 1 1 1 2 2133 5 1 4 1 2 2 6 1 1 1 2 2134 6 1 4 1 2 3 6 1 1 1 2 1135 6 1 4 1 2 3 6 1 1 1 2 1

136 2 1 4 1 2 3 6 1 1 1 2 1137 6 1 1 1 2 3 6 1 1 1 2 1138 6 1 1 2 2 3 6 1 1 1 2 1139 6 1 1 1 2 3 6 1 1 1 2 1



140 6 1 1 1 1 3 6 1 1 1 2 1141 6 1 4 1 1 3 6 1 2 1 2 1142 3 1 4 1 1 3 6 1 1 2 4 1143 3 1 4 1 1 3 6 1 1 1 4 1144 3 1 1 1 1 3 6 1 1 1 2 1145 3 1 1 1 1 3 3 1 2 1 4 1146 3 1 1 1 1 3 6 1 1 1 2 2147 3 1 1 2 1 3 6 1 1 1 2 2148 3 1 4 1 1 3 6 1 1 1 2 2149 3 1 4 1 1 3 6 1 1 1 2 2150 3 1 4 1 1 3 2 1 1 1 1 2151 3 1 4 1 1 3 2 1 1 1 1 2152 3 1 4 1 1 3 5 1 1 1 2 2153 1 3 4 1 1 3 2 1 1 1 2 2154 1 3 4 2 1 3 2 1 1 1 2 2155 1 3 4 1 1 3 2 1 1 1 2 2156 1 3 4 1 1 3 2 1 2 1 2 1157 1 5 4 1 1 3 2 1 1 1 2 1158 2 1 4 1 1 3 3 1 1 1 2 1159 1 3 4 1 1 3 3 1 1 1 2 2160 2 1 4 1 1 3 3 1 1 1 1 1161 2 1 4 1 1 3 3 1 1 1 1 1162 1 1 5 1 1 3 3 1 1 1 1 1163 1 2 4 1 1 3 3 1 1 1 1 1164 1 2 4 1 1 3 5 1 1 1 2 2165 1 2 4 1 1 3 3 1 1 1 2 2166 3 3 2 1 1 3 3 1 1 1 2 1167 3 3 5 1 1 3 3 1 1 2 2 1168 3 3 5 1 1 3 5 1 1 1 2 1169 4 3 2 1 2 3 3 1 1 1 2 1170 4 4 1 1 2 3 3 1 1 1 2 1171 4 4 4 1 2 3 3 1 1 1 3 2172 2 4 4 2 2 1 3 1 1 1 3 2173 4 5 1 1 2 1 3 1 1 2 3 2174 4 5 1 1 2 1 5 1 2 1 2 2175 5 5 1 1 2 1 3 1 1 1 2 2176 5 5 1 1 2 1 3 1 1 1 2 2177 5 5 1 1 2 1 3 1 1 1 2 2178 5 5 1 1 2 1 3 1 1 1 2 2179 2 5 1 1 2 1 3 1 1 1 2 2180 2 5 1 2 2 1 5 4 1 1 2 2181 2 5 1 1 2 1 6 4 1 1 2 2182 2 1 1 1 2 1 6 4 1 1 2 1



183 5 5 1 1 2 1 6 4 1 1 2 1184 4 5 4 1 2 1 6 4 1 1 2 1185 4 5 1 1 2 1 6 4 1 1 2 2186 5 5 1 1 2 1 4 4 1 1 2 2187 2 5 1 1 1 1 6 4 1 1 2 2188 5 5 1 2 1 1 6 4 1 1 2 2189 6 5 1 1 1 1 2 4 1 1 2 2190 6 3 1 1 1 1 2 4 1 1 2 2191 6 3 1 1 1 1 2 4 2 1 2 2192 6 3 1 1 1 1 2 4 1 1 2 2193 3 3 1 1 1 1 2 4 1 1 2 2194 3 3 1 1 1 1 3 4 1 1 2 2195 3 3 1 1 1 1 2 4 1 1 2 2196 3 1 4 1 1 1 2 6 1 1 2 2197 3 3 1 1 1 1 2 6 1 2 2 2198 3 3 1 1 1 1 2 6 1 1 2 2199 2 2 1 1 1 1 2 6 1 1 2 2200 3 2 1 1 2 1 2 6 1 1 2 2


a project report on how to increase consumer walk-in, in big-bazaar hubli

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