a project report on entitled performance management system at shree renuka sugars limited
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ÂTRANSCRIPT
“Performance Management System” undertaken at Shree Renuka Sugars Limited
TABLE OF CONTENTS
S.NO. TITLE
1 Executive Summary
2 Company Profile
3 History of Sugar Industry
4 Sugar Industry Scenario
5 Company Vision, Mission and Work Culture
6 Organization Structure and Chart
7 Ownership Pattern
8 Infrastructure
9 Product Profile
10 Area of Operations
11 Introduction Performance Management System
12 Need of Performance Appraisal
13 Scope and Objective of the study
14 Design of Study
15 Analysis and Interpretation
16 Findings
17 Suggestions & Conclusion
18 Annexure
EXECUTIVE SUMMARYBabasabpatilfreepptmba.com Page 1
“Performance Management System” undertaken at Shree Renuka Sugars Limited
Shree Renuka Sugars Limited has been incorporated as a public limited company on 25 th
October 1995. MURKUMBI family of Belgaum with the participation of over 4500+
farmer shareholders has promoted the company. It is an integrated manufacturing
company with strategic focus on Sugar and its allied products in Power and Ethanol. The
Company's registered office is in Belgaum, Karnataka and Corporate Office is at
Mumbai. The company is working on acquisitions, expansions and lease opportunities to
strengthen its existing strong fundamentals and growth prospects.
The project titled “Performance Management System” is one of the major task which
includes all elements of the organizational process that affect how well employees
perform, The performance management process involves goal setting, worker selection
and placement, performance appraisal, compensation, training and development and
career management. The study here is mainly focused on the topic of Performance
Appraisal at Shree Renuka Sugars Limited, Belgaum. The methodology used was survey
method that includes questionnaire and interviews with the HR executives. A sample size
of 50 employees were taken for the study.
The observation showed that the employees performance is consistent that’s the reason
that the organization is making huge profits. Employee’s knowledge of work & skills is
very optimal. They do have the required skills to do their job as required by their
employer. The main issue is the salary what the employee is getting; most of them feel
that they are not paid enough which may be one of the reasons which may affect the
performance of an employee. My study was done to know how they would rate on the
different parameters which are actually used for appraising an employee.
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Based on the analysis and observations, recommendations are made to the Management
for taking corrective actions to improve the performance of an employee.
To conclude, we can say that managing the performance of the employees is not a simple
task; it becomes very difficult to manage all the factors equally. But due consideration
should be given so that all the resources are managed well to meet the organizational
goals effectively and efficiently.
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COMPANY
PROFILE
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
COMPANY PROFILE
Shree Renuka Sugars Limited has been incorporated as a public limited company on 25 th
October 1995 . MURKUMBI family of Belgaum with the participation of over 4500+
farmer shareholders has promoted the company. It is an integrated manufacturing
company with strategic focus on Sugar and its allied products in Power and Ethanol.
The Company's registered office is in Belgaum, Karnataka and Corporate Office is at
Mumbai. The company is working on acquisitions, expansions and lease opportunities to
strengthen its existing strong fundamentals and growth prospects.
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
Shree Renuka Sugars initially acquired a sick sugar mill with a capacity of 1,250 TCD of
Nizam Sugars Limited, a Government of Andhra Pradesh undertaking, situated in
Hindapur in Andhra Pradesh. This unit’s asset base was moved to its own location in
Munoli and exoanded its capacity to 2500 TCD with 11.2 MW cogeneration plant. The
commissioning and trial production took place in November 1999. A distillery and
ethanol plant of 60 kl per day capacity was added in 2002. The sugar refinery was set up
to process raw sugar to produce refined sugar meeting European specification; the current
capacities of SRSL are as per the table below:
Unit Cane
(TCD)
Cogeneration
(MW)
Distillery
(KLPD)
Refinery(TPD)
Munoli, Karntaka 7,500 35.5 150 1,000
Athani, Karntaka 6,000 38 150 1,000
Havalgah, Karntaka 4,000 150
Ajara, Maharashtra 2,500
Arag, Maharashtra 4,000 15
Aland, Karntaka 1,250
Haldia, West Bengal - 15 2,000
Total 25,250 103.5 450 4,000
Shree Renuka Sugars is operating on lease a co-operative facility in Ajara, South
Maharashtra which is a 2500 TCD plant. Further the company is operating on lease a co-
operative facility in Mohan nagar in Sangli district of Maharshtra, which has a capacity
of 4000 TCD.
The company’s merchant export division is the second largest sugar exporter out of India
in 2006-2007 in its current export campaign. This fiscal year it is the largest raw sugar
importer into India. The company manufactured and traded over 250,000 MT of sugar in
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
2002-03 and 350,000 MT in 2004-05. Total trade flow puts the Company in the top 10 of
sugar producer\marketers in India.
SRSL has also acquired a standalone distillery of 100 KLPD from Dhanuka Petrochem
located a Khopoli, Maharashtra. The company has set up a wholly owned subsidiary viz:
Shree Renuka Biofuels Holdings FZE in Sharjah International Free Zome (Saif Zome) for
its overseas investments.
Renuka Sugars has set up a wholly owned subsidiary of the company known as “Renuka
Commodities DMCC”
BUSINESS BACKGROUND:-
Incorporated in 1995, Shree Renuka Sugars is the largest sugar and ethanol producer in
coastal India. Being an integrated manufacturing company with strategic focus on sugar ,
bio fuels and allied products of renewable energy, the company is currently the leader in
fuel ethanol in the country. The key manufacturing facility of the company is in Munoli,
Athani & Havalgah , Karnataka and it also operates in three leased facilities at Ajara, &
Arag in Maharashtra and at Aland in Karnataka. The company manufacturers EC II
grade refined sugar conforming to European standards with negligible sulphuric content
which is preferred by industrial buyers and generally commands premium over plantation
white sugar. Corporate sales constitute more than two thirds of the company’s total sugar
sales to customers like Coca- cola, Nestle, Cadbury etc. The company’s merchant export
division is the second largest sugar exporter out of India riding on the benefit of being on
a coastal location.
INDUSTRY OUTLOOK:-
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The Indian sugar industry has by far been under turmoil being a politically sensitive
sector. The industry has been facing problems due to highly controlled sugarcane prices
and low sugar realizations, on the flip side the ethanol and cogeneration revenues have
been the major reason behind the profitability of the companies. The sugar sector seems
to witness a revival once the government comes out with the plan to decontrol the
industry once and for all from the price curbs and controls and letting the market forces
play their role in determining the prices. The industry is banking on prices to climb in
2009, as low cane planting and lower sugar production globally will reduce the excess
supply. Also, with crude oil prices hovering around $ 120 / barrel , the ethanol industry
in Brazil may consume more cane than the sugar factories. Such a scenario would make it
easier for Indian mills to compete more efficiently, without any likelihood of a steep fall
in sugar prices.
INVESTMENT RATIONALE:-
Sugar is no longer a household product; its use in the industrial sector has outpaced its
use as a sweetner. The company has been working on to increase its ethanol production
capacity to 900 KLPD in order to boost the share of ethanol and co generation revenues
to 50 %. Volume as well as high margin growth in co-generation and distilleries business
has improved the profitability and has provided stability to revenues going forward.
The company has under implementation numerous projects to increase the existing
capacities. The company has under its belt an alcohol expansion project costing Rs 150
million enhancing the capacity of the company by 60 KLS/day. Another cogeneration
project which would add on 15 MW electricity units is under implementation with a total
cost outlay of Rs 100 crores.
NATURE OF THE BUSINESS CARRIED
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Basically it is an agro-based industry. At Shree Renuka Sugars Limited sugar-cane is
used as main input/raw material. Sugar-cane is converted into refined sugar as a main
product and Ethanol, alcohol, co-generation (electricity), bio-fertilizers as a by-product.
They also import raw sugar and convert it into refined sugar. They are also involved in
sugar commodity trading business.
The sugar produced by these mills is both refined confirming to EC-II grade with
negligible sulphur content as well as plantation grade white sugar. The EC-II grade sugar
meets the European standards of refined sugar (color of less than 45-IU). It is used for
direct consumption in African countries as well by corporates for Industrial Usage.
SRSL has two integrated refineries each at the Munoli and the Athani Plant. It is also in
the last stages of commissioning a stand alone refinery at Haldia, West Bengal. This
reinforces our focus on value and products and an export oriented outlook
HISTORY OF SUGAR INDUSTRY:-
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Sugar is one of the oldest commodities in the world and traces its origin in 4 th century Ad
in India and China. In those days sugar was manufactured only from sugarcane. But both
countries lost their initiatives to the European, American and Oceanic countries, as the
eighteenth century witnessed the development of new technology to the global sugar
industry along with Brazil in terms of production. Give n the growing sugar production
and the structure changes witnessed in Indian sugar industry. India is all set continue its
domination at the global level.
Indian Sugar Industry is highly fragmented with organized and unorganized players. The
unorganized players mainly produce Gur and Khandasari, the less refined form of sugar.
The government had a controlling grio over the industry, which has slowly and steadily
given way to liberalization. The production of sugarcane is cyclical in nature. Hence the
sugar production is also cyclical as it’s depends on the sugarcane.
INDUSTRY PROFILE
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GLOBAL SCENARIO FOR SUGAR MARKET
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SUPPLY AND DEMAND:-
During the 2006/07 crop cycle, production exceeded consumption by over 10 mln tons.
Global cane sugar production shot up to 131 mln tons from 110 mln tons in 2005/06, a
jump of 19%. World sugar production totaled 162.6 mln tons, balance contributed by
Beet Sugar. Global consumption grew by 5.3 mln tons to 152.4 mln tons. The year on
year consumption growth increased to 3.5% from 1.8% in 2005/06. 2006/07 saw a major
swing from deficit to surplus, with much of the growth in production coming from the
Asian countries, especially India which turned into an exporter in January, 2007 and has
thus swung the world sugar balances in the other direction.
India and Brazil continue to dominate the global sugar production followed by China,
Thailand Mexico and Australia. In SY 2006-07 India and Brazil together contributed
more than 60 mln MT out the total 131 mln MT of sugar produced from cane. Top ten
countries produced more than 80% of the total production.
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Currently 69% of the world’s sugar is consumed in the country of origin whilst the
balance is traded on world markets. India is the largest consumer of sugar and
consumption has grown faster in Asia than across the world. Long-term potential for
consumption growth, particularly in Southern African countries, remains positive.
Consumption growth in China has increased as a result of the buoyant economic
conditions currently being experienced in that country.
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2007/08 Estimates
According to the International Sugar Organization (ISO) said that 2007-2008 sugar
production would reach 165.6 million tons, up 3 million tons on the year. It also said the
2007-2008 surpluses would be around 10.8 million tons. World consumption is projected
at 156.8 million tons, up 2.3% from 2006- 2007. The ISO also predicted that India would
become the world’s largest sugar producer in 2007-2008, replacing Brazil. They forecast
India’s production at a record 33.15 million tons, up 2.55 million tons on the year.
World Sugar Prices
Higher world market prices during the past two years provided the incentive amongst
sugar producers worldwide to expand their cane and beet sugar crops. The resultant
increased sugar availability has served to dampen world market prices which have fallen
from US20 cents/lb in February 2006 to less than 9.5 US cents/lb at the end of July 2007.
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
Globally sugar is standardized as either raw sugar, which is traded on the NYBOT or
Refined Sugar traded on the LIFFE exchange, London. There are a lot of other regional
exchanges in Major producing countries like Brazil and India, but liquidity and
participation remains dominant in the NYBOT and the LIFFE.
Recent Developments:-
1. Preferential prices in the EU and US remain at a significant premium to the world
sugar price. In terms of the EU Sugar Regime reform, a uniform price is now
being paid for ACP (African, Caribbean and Pacific) and EBA (Everything But
Arms) sugar protocol exports.
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2. The EU sugar regime has changed from the year 2006/07 with most of the
preferential quota being abolished by the April 2005 WTO ruling. This created a
glut of refined sugar globally in March – May 2007 leading the prices rally to
more than 400$ per tonne.
3. A lot of standalone refineries have been announced to fill the gap left by the exit
of the European Sugar which have again depressed the world refined sugar prices
to the lows of 270$ per tonne in August 2007.
DOMESTIC SCENARIO:-
Indian Sugar Industry - 2006-07
India is the largest consumer and second largest producer of sugar in the world (Source:
USDA Foreign Agricultural Service). In SY 2006/07 India produced 28.5 mln tons and
consumed 20 mln tons of sugar. India has exported around 1.5 mln tons of sugar after the
ban on sugar exports was lifted in January, 2007. With an opening stock of 4 mln tons in
2005-06, India will end the year with stocks of more than 11 mln tons.
The following table shows the supply demand balances since 2000. India has swung itself
from a net importer to a potentially big exporter in a matter of 2 years. This shows the
cyclicity of the Sugar industry in India.
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The Indian sugar industry has a turnover of Rs. 700 billion per annum and it contributes
almost Rs. 22.5 billion to the central and state exchequer as tax, cess, and excise duty
every year (Source: Ministry of Food, Government of India). It is the second largest agro-
processing industry in the country after cotton textiles. With more than 600 operating
sugar mills in different parts of the country, Indian sugar industry has been a focal point
for socio-economic development in the rural areas. About 50 million sugarcane farmers
and a large number of agricultural labourers are involved in sugarcane cultivation and
ancillary activities, constituting 7.5% of the rural population. Besides, the industry
provides employment to about 2 million skilled/semi skilled workers and others mostly
from the rural areas. (Source: ISMA)
Production
In 2006/07, India produced 28.5 mln tons of sugar. UP and Maharashtra together
contributed more than 67% to the total production. Maharashtra overtaking UP became
the largest producer of sugar. Maharashtra’s production increased from 5.9 mln tons to
9.6 mln tons this year. Higher yields and greater cane acreage contributed to this increase.
Following table shows region wise distribution of production.
Current Industry Status
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In 2005/06, there were 581 installed sugar mills in the country with a production capacity
of 190 lakh MTs of sugar, of which only 455 are working. These mills are located in 18
states of the country. Around 312 of the total installed mills are in the cooperative sector,
205 in the private sector and 64 in the public sector (Source: Directorate of Sugar). The
no. of factories in the private sector has increased by more than 15% which shows the
corporatization of sugar production. But majority of the industry is still fragmented with
more than 50% of the industry represented by the co operatives. Maharashtra has been
the most enterprising of the states in starting new factories which increased from 102 in
2004/05 to 142 in 2005/06.
Sugarcane Availability
Sugarcane occupies about 4.2% of the total kharif area under cultivated area and it is one
of the most important cash crops in the country. The area under sugarcane has gradually
increased from 2.7 million hectares in 1980-’81 to 4.3 million hectares in 2005-06,
mainly because of much larger diversion of land from other crops to sugarcane by the
farmers for economic reasons. From a level of 154 MMT in 1980-1981, the sugarcane
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production increased to 241 MMT in 1990-1991 and further to 297 MMT in 2006-2007
(Sugar India Yearbook).
Production Mix
Most of the sugar in India is manufactured and sold as “Plantation White Sugar” which is
produced by Double Sulphitation Process, while the norm in developed and emerging
nations is refined sugar which is produced by the Phosphoflotation Process.
Plantation White Sugar” is generally between 100 to 150 ICUMSA which is a middle
range product between the Raw Sugar and the Refined Sugar. This colored sugar has
good demand in India for domestic consumption, but it cannot be used by corporate for
industrial usage. Therefore the EC –II grade sugar which is refined sugar matching EU
norms is in greater demand across the world.
Most of the mills in India are not equipped to make refined sugar. Mills which are
designed to produce refined sugar can manufacture sugar not only from sugarcane but
also from raw sugar which can be imported. Therefore, such mills can run their
production all the year round, as opposed to single stage mills which are dependent upon
the seasonal supply of sugarcane
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Due to good demand and bulk requirement, a lot of millers have shown interest in
producing Raw Sugar this year. It is to be seen if this latent demand can be converted into
an opportunity and India can establish itself as a bulk exporter of Raw Sugar.
GOVERNMENT’S CONTROL OVER SUGAR INDUSTRY:-
PRICING OF SUGARCANE:
Government of India regulates and controls the rates of sugarcane supplied to the mills bu
farmers. The rates are fixed based on the Bhargava committee recommendations. The
Statutory Minimum Price [SMP} announced by the Government of India year on year is
used as a benchmark by the State Government to fix their State Advised Proce [SAP].
The SAP could be a recovery linked average or just a flat rate.
From the last few years all the state government has been using SAP as tool for fixing of
sugarcane price i.e.; 20-22% above the Statutor Minimum Price.
SUGAR DISTRIBUTION PRICE:
Government enforces a dual pricing policy for the sugar industry. Presently 15% of the
production is sold at a fixed price to the government which is used for public distribution
system and other market operations. The new and expanded sugar mills are exempted
from the levy quota for a period of five to eight years, which makes the new sugar nits
more profitable. But mills under levy are free to sell the remaining 85% of sugar in the
open market at the market –determined price. Before the levy percentage was 40 %.
The Government controls supply of sugar in the open market through monthly sugar
release notifications based on market conditions and thus influencing the open market
prices to a great extent.
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Though, the incentive scheme has achieved the objective of attracting more players, due
to better margin than existing players, the return for older unit reduces substantially due
to low increase in levy prices for controlling fiscal deficits. However new units face the
problem of procuring sugarcane from the farmers and sometimes end up paying a
premium to State Advised Price [SAP].
IMPORT EXPORT POLICY:
The sugar export promotion act 1958, governed sugar exports, which stipulates that the
Government can use 20% of the country’s total production for sale abroad.
Till a very recent past imports and exports were routed through Indian Sugar and General
Industry Export Import Corporation Limited (ISGIEC), a consortium of apex
organizations of private and co-operative sugar mills and government agencies in India.
The imports and exports are mainly resorted to when there is mismatch in domestic sugar
production. The government de-canalized exports in 1997, allowing private parties to
export sugar. The government has also put sugar imports on Open General License
(OGL) allowing private parties to import sugar.
The imported sugar has been subjected to a customs duty of 20% from January 1999, so
as to provide a level playing field to the domestic industry, which stoolies sugar at very
prices to Government of India for PDS supply.
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EXCISE AND TAXES FOR SUGAR IN INDIA:
Some of the State government imposes purchase cess on the sugarcane purchases made
by the sugar mills, which varies from state to state. The government of India charges a
higher excise duty on free sale of sugar in comparison to levy quota. So as to recover the
subsidy provided for PDS supply. In addition under the sugar cess act 1982, a cess is
charged to sugar sold in the domestic market, which directly goes to Sugar development
Fund[SDF]. Currently the government levies an excise duty of Rs 380/- per ton on levy
sugar and Rs 710/- per ton on free sale sugar. In addition Rs 140/- per ton is levied as
cess for domestic sale of sugar.
STRUCTURE OF INDIAN SUGAR INDUSTRY:-
Indian Sugar Industry can be broadly classified into two sub sectors, the organized sector
i.e, Sugar- factories and the unorganized sector i.e manufacturers of traditional
sweeteners like Gur and Khandasari. The latter is considered to be a rural industry and
enjoys much greater freedom than sugar mills.
The co-operative sugar mills own and operate in the largest chunk of the industry’s total
capacity. They are concentrated primarily in the states of Uttar Pradesh, Maharashtra, and
North Karnataka. Out of 453 operating sugar mills in the country, 252 are in the co-
operative sector, 134 are in private sector and 67 are in the public sector. Besides 136
units in the private sector are in various stages of implementation. A few such units are
under implementation in the co-operative sector as well. But no new units have been
proposed in the public sector.
The average capacity of the sugar mills in the industry has considerable moved up from
644 TCD in the year 1930-31 to 2750 TCD. But still the growth in the Indian Sugar
industry was driven by horizontal growth (increase in number of units) compared to the
vertical growth witnessed in other countries (increase in average capacity).
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COMPANY VISION MISSION AND WORK CULTURE:-
VISION
“The Company’s vision is to become the most efficient processor of sugar and the largest
marketer of sugar and its allied products in the country”.
MISSION
“Its mission in meeting these objectives are to expand its installed capacity, achieve end-
to-end integration for all its plant to improve margins and reduce cyclicality of business,
achieve greater raw material security, increase its focus of corporate and high value
customers to reduce price-risk in sugar by hedging, maintain a strong presence in export
market and expand a market for ethanol”.
WORK CULTURE
To practice integrity (honesty, commitment, making and keeping promise)
To promote teamwork.
To value leadership (result oriented, innovative, positive attitude)
To have a passion for excellence (competing with global standards).
To reward and recognize talent.
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ORGANIZATION STRUCTURE:-
In Shree Renuka Sugars Limited the centralized functional division structure uses to
control the entire organizational workflow. It implemented top down management system
to handle the workflow of entire organization so as to bring the systematic relationship
among different parts of the organization. It sets out formal reporting relationships, mode
of communication, their respective roles and rules and regulations for carrying out their
different tasks.
Shree Renuka Sugars Limited has one registered office at Belgaum, one corporate office
at Mumbai and its fully owned overseas subsidiary for fulfilling their all the official and
clerical operation.
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THE FOLLOWING CHART SHOWS THE FORMAL STRUCTURE
OF THE ORGANIZATION
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IN THE ABOVE CHART:
1) GM Sales : General Manager Sales
2) Mgr Sales : Manager Sales
3) Dy. Mgr Sales : Deputy Manager Sales
4) Sr. Godown Keeper : Senior Godown Keeper
5) G. D. K : Godown Keeper
6) Dir. Comm. : Director Commercial
7) CFO : Chief Finance Officer
8) Co. Sec : Company Secretary
9) DGM : Deputy General Manager
10) HR : Human Resource
11) Asst Mgr Comm. : Assistant Manager Commercial
12) GM : General Manager
13) Mgr A/C : Manager Accounts
14) Dy. Mgr : Deputy Manager
15) Sr Ac Off : Senior Accounts Officer
16) Ac Officer : Accounts Officer
17) ED 1 : Executive Director 1
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18) ED 2 : Executive Director 2
19) GM 1 : General Manager 1
20) GM 2 : General Manager 2
21) GM 3 : General Manager 3
22) GM 4 : General Manager 4
23) GM 5 : General Manager 5 Distillery
24) C. Eng : Chief Engineer
25) C. Chem. : Chief Chemist
26) C.E.Eng. : Chief Electrical Engineer
27) Dy GM Cane : Deputy General Manager Cane
28) Dy Cane Mgr : Deputy Cane Manager
29) Cane Off : Cane Officer
30) Asst. Cane Off : Assistant Cane Officer
31) Mgr. Dist : Manager Distillery
32) Lab I/C : Laboratory In charge
POWERS AND RESPONSIBILITIES OF HEAD DEPARTMENTS
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Ensuring a high morale of personnel working in their department by responsible
decisions and personal example.
Based on the projected sales, to set specific targets for the development and to
ensure these targets are achieved.
Keep up-to-date on technical and management methods by extensive reading and
study. Ensure customer requirements are met with the aim of enhancing customer
satisfaction.
Ensure observance of all rules and regulation with specific reference to the
provisions of company’s standing orders.
Train and upgrade technical administrative skills of the employees, serving in
their departments.
Assist the marketing section in maintaining good customer relation through timely
deliveries, quality and after sales service and technical support during marketing
activities.
Ensure economy in their operations, so as to enhance profitability.
Maintain the factory premises, ensure discipline is maintained.
BOARD OF DIRECTORS & MANAGEMENT
The main promoters of the Company are Mrs. Vidya Murkumbi (Executive Chairperson),
Mr. Narendra Murkumbi (Managing Director) and associates. Mr. Narendra Murkumbi is
an engineer and has a Post Graduate Diploma in Management from Indian Institute of
Management, Ahmedabad.
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The Board comprises eminent persons of rich corporate and industry experience. They
are:
Mrs. Vidya M. Murkumbi, , Co-Founder and Chairperson
Eminent Industrialist from Karnataka, Former President of the South India Sugar
Mills Association.
Mr. Narendra Murkumbi, Co-founder and Managing Director
MBA from IIM - Ahmedabad (1994)
Mr. Nandan V. Yalgi, Director (Commercial)
Handles Company’s International Business
Mr. S. M. Kaluti- President
Currently responsible for all sugar projects of the company
Mr. S. R Nerlikar - Executive Director (Cane)
Over 27 years of experience in cane related activities
Mr. Dwarkanath Acharya (CFO)
Over 20 years of experience in Finance and Accounting
Mr. Nitin Puranik - Executive Director (Haldia)
Varied experience in setting up of new plants and plant operations in Polymer and
Chemicals Industries
Mr. Abhay Deshpande (VP Biofuels & Sales)
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Extensive experience in Sales and Marketing at Alfa Laval
Mr. Surender Kumar Tuteja - Independent Director
Former Secretary -Govt. of India in the Dept. of Food & Public Distribution and
former Chairman of the Committee on Revitalisation of the Sugar Industry. Current
Chairman of the Central Warehousing Corporation.
Dr. B.P. Baliga - Independent Director
A prominent food technologist and retired Director of Research at Tata Oil Mills.
Mr. J.J. Bhagat - Independent Director
Mission Director, Sugar Technology Mission of Govt. of India
Mr. Sanjay K. Asher - Independent Director
Solicitor, Partner at M/s. Crawford Bayley & Co.
Mr. Robert Taylor, Independent Director
Director and Co-Founder of Agrinergy Limited, UK, a Carbon Credit consulting
firm. Mr. Taylor earlier headed Sugar and Market analysis, at Tate & Lyle Ltd.
Europe's largest refiner.
Mr. Jonathan Kingsman – Independent Director
World leading commentator and analyst on sugar and bio-fuels market
Mr. Hrishikesh Parandekar – independent Director
Former Managing Director at Morgan Stanley & Consultant with Mckinsey & Co.
JOB DESCRIPTION
Vidya M. Murkumbi, Chairperson:
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Look after all the activities of the Organization, Administration, Operation Production
and Sales.
Narendra M. Murkumbi, Managing Director:
He looks after all the activities and general affairs of the company including Finance,
Corporate Affairs, Operations, and Sales etc.
Sidram M. Kaluti, President:
He looks at Project Implementation for new projects. Also looks at day to day Operations
and Management.
S. R. Nerlekar, Executive Director
He is the head of Maharashtra Plant and takes care of Procurement of cane for all the
Units.
Nitin Puranik, Executive Director (Haldia)
He is in charge of sourcing of capital assets, Supply, Follow-up & commissioning. This
Plant is still in the implementation stage. Mr. Ramamurthy, Golden Sinha, V. Ramaraju
are working under Mr. Nitin Puranik.
Nandan Yalgi, Director Commercial
Looks at Exports & Imports, Human Resource, Administration, Recruitment, Training &
other aspects related to HR.
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A.P.Deshpande, General Manager (Sales)
He looks at all the products & all the units’ i.e. Sugar, Power & Ethanol. Also looks at
Recovery, Supply, and Logistics & Dispatch.
Abhay Agarwal, General Manager (Distillery)
He is the Head of Distillery for all the units and takes care of Production, Operations, and
Maintenance & Sales of all the plants.
W. Gururaj Rao, General Manager Accounts
He is the head of Accounts for all the plants and takes care of all the aspects related to
accounts. He Monitors, Evaluates & Follows up all the data related to accounts of all the
plants.
C. G. Mane, General Manager (Engineering)
He is in charge of Athani Unit and takes care of Production & Maintenance. This plant is
still in the implementation stage.
R.V. Huligol, General Manager (Production & Quality Assurance)
He takes care of the Munoli plant and looks at Production & Operations of the Unit.
R. Ramamurthy, Deputy General Manager (Plant Head)
He is the head of the Aland Plant. He places order for new machinery and makes
negotiations for the prices of the machineries, quantity to be procured, the suppliers for
whom the machineries have to be procured.
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Arun Tulshan, Head Export Sourcing
He is mainly in charge of export of cane. He takes care of procurement of sugar for
export. He selects the Suppliers & the quantity of sugar to be exported.
Chief Financial Officer, C. Dwarka Nath
He is the Group Head of Finance, Accounts & Corporate Affairs.
Gautam Watve, Senior Manager (Strategy & Planning)
He takes care of new ventures, their expansion & diversification. He is the coordinator
for all the institutional investors. He provides them the required information for
investment.
Nitin Bhandare, Manager Futures
He is the Future’s Manager & takes care of Futures Trading for both domestic as well as
the International Market.
A. V. Turambekar, Head Biofertilizers Division
He is in charge of the Biofertilizers Division. He takes care of preparation of
Biofertilizers from the waste of cane. Also takes care of its Distillation to reduce the
Effluents.
Rajshekhar Charantimath, Manager Finance
He is the Head of Finance for all the units. Takes care of Fund Management, Raising of
Funds, Utilization, and Implementation of Funds for new Projects. Also takes care of
Working
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M. Kulandaivel, Deputy General Manager Process
He is also in charge of the Processing Department and takes care of all the activities
relating to the Processing Department.
N. S. Mugalkhod, Deputy General Manager (Cane)
He takes care of East Zone. Basically in charge of the Cane Department, Cane
Procurement, Cane Supply.
I. S. Patil, Deputy General Manager (Cane)
He takes care of East Zone. Basically in charge of the Cane Department, Cane
Procurement, Cane Supply.
S. G. Medikeri, Deputy General Manager (Procurement & Quality Assurance)
He is in charge of Procurement & Quality Assurance. Also takes care of Production &
Operations.
Joseph Fernandez, Senior Commercial Manager
He is the Coordinator of the Purchase Department for all the units. He takes care of day
today Operations & Administration at Mumbai Corporate Head Office.
J. N. Bhaumik, Senior Manager Process
He is in charge of the Processing Department and takes care of all the activities relating
to the Processing Department.
S. Bashetti, Senior General Manager (Technical)
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He is the Head of Havalgoan Plant & takes care of Operations, Productions, day today
management. He basically handles technical issues.
Mohan M. Hiremath, Senior Manager (Accounts & Administration)
He takes care of day today Administration of the Havalgoan Plant. He manages the
Accounts, day today Billing & Cash Management.
R. H. Sadekar, Company Secretary
He takes care of Corporate Affairs, Shareholders, Investors, and Statutory Obligations.
D. S. Sudhir, Assistant General Manager (Personnel & Administration)
He is in charge of Personnel, Human Resource, and Recruitment of Prospective
Candidates for respective jobs, Training & Development them.
Shantanu Mookerjee, Assistant Manager (Corporate Affairs & Personnel)
He is in charge of Corporate Affairs, Finance, Accounts, Personnel, Administration &
day today operations.
Dakshinamurthy Iyer (Assistant Company Secretary)
He takes care of the corporate affairs & keeps a track of all the day activities of the
Company.
Ashok Banhatti, Cane Manager (H & T)
He takes care of Cane Development & Cane Procurement.
Rajesh A. Yaligar, Manager (Cane, Accounts & Administration)
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He takes care of day today Administration. He is in charge of maintaining Cane
Accounts, Farmers Accounts, and their Payments.
S. R. Chougale, Cane Manager
He is working at Taluka Level & takes care of the Cane Development, Cane
Procurement.
J. D. Balwan, Cane Manager
He is working at Taluka Level & takes care of the Cane Development, Cane
Procurement.
Narayan S. Sansare, Chief Engineer
He is in charge of the maintenances of the machines in the unit where he is working. He
is also concerned with the repairs of the machineries, oiling, and greasing.etc.
R. D. Patil, Deputy General Manager
He takes care of the Ajara Plant. He is technically in charge for Production & Operations.
A Muralee, Chief Engineer
He is in charge of the maintenance of the machines in the unit where he is working. He is
also concerned with the repairs of the machineries, oiling and greasing etc.
P. D. Margur, Chief Engineer
He is in charge of the maintenance of the machines in the unit where he is working. He is
also concerned with the repairs of the machineries, oiling and greasing etc.
Alphonseraj, Chief Chemist
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He takes care of the percentage of Chemicals to be mixed & maintained.
Gururaj B. Kulkarni, Manager Electrical
He is Electrical Manager for the Munoli Plant. He takes care of the day today
maintenance of Electricity of the Power Plant. He is also in charge for keeping track of
the generation of electricity, its supply & consumption.
Govind P. Misale, Distillery Manager
He is Electrical Manager for the Munoli Plant. He is basically in charge of Production,
Operations, and Maintenance & Sales.
Girme Pravin Vasantrao, Chief Engineer
He is in charge of the maintenance of the machines in the unit where he is working. He is
also concerned with the repairs of the machineries, oiling and greasing etc.
William C. D. Manager Project
Takes care of supply for all the units except the Haldia unit. Books for orders & is mainly
in charge of Capital Assets.
Sudhir Ganapatrao Genge, Manager Distillery
Basically in charge of the Distillery unit. He is in charge for Production of Ethanol from
Molasses.
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Bahadur Bandopadhyay, Manager Personnel (Administration & Safety)
He takes care of day today activities, in charge of Logistics, Erection & Human Safety
during Production & other activities.
H. K. Jagadal, Cane Manager
He is working at Taluka level & takes care of the Cane Development, Cane Procurement.
Golden Sinha, Regional Manager (Kolkata)
He places orders for new machinery & makes negotiations for the prices of the
machineries, quantity to be procured, the suppliers from whom the machineries have to
be procured.
Prashant Niranjan, Accounts Manager
He works under General Manager Accounts. He draws Profit & Loss Account, Balance
Sheet, day today reporting, Preparation of Quarterly Financial Reports.
P. Balasubramanyam, Manager Project (Power Plant/ Sugar Plant)
He makes negotiations for the purchase of new machines. He selects the Suppliers & the
Machineries to be purchased.
S. S. Kittad, Deputy Cane Manager
He takes care of the Cane Procurement & Cane Development.
OWNERSHIP PATTERN:
The main promoters of the company are Mrs. Vidya M. Murkumbi (Executive
Chairperson),Mr .Narendra M. Murkumbi (Managing Director) and Associates.
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The Board comprises of eminent persons of rich corporate and industry experience. They
are:-
Mrs. Vidya M. Murkumbi Executive Chairperson
Mr. Narendra M. Murkumbi Managing Director
Dr. B. P. Baliga Director
Mr. J. J. Bhagat Non-Executive Director
Mr. Sanjay K Asher Non-Executive Director
Mr. Surendra Tuteja Additional Director
Mr. Nandan V. Yalgi Director- Commercial
Mr. S.M. Kaluti President
Mr Robert Taylor Non-Executive Director
Mr. Jonathan Kingsman Director
Mr. Hrishikesh Parandekar Director
INFRASTRUCTURE:
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Owned facility at Munoli, Karnataka:
The capacity of the sugar plant is currently 7,500 TCD and 1000 MT of raw sugar per
day. The cogeneration power plant is a 35.5 MW plant. The distillery produces 150KL
ethanol per day. The command area of sugar cane procurement is about 15,000 acres
spread over 150 villages and the supporting base of over 8000 farmer shareholders who
are the backbone of our company and part of our success story.
Owned facility at Athani, Karnataka:
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The capacity of the sugar plant is 6000 TCD which commenced operations in the year 06
–07.It has a cogenartion capacity of 38 MW and a distillery with a capacity to produce
150 KLPD of ethanol.
Owned facility at Havalgah, Karnataka:
The capacity of the sugar plant is 4000 TCD which commenced operations in the year 06
–07.It has a distillery with a capacity to produce 150 KLPD of ethanol.The command
area of sugar cane procurement is about 12,000 acres spread over 149 villages and the
supporting base of over 6000 farmers.
Leased facility at Ajara, Maharashtra:
The capacity of the sugar plant is currently 2,500 TCD plant with a command area of
over 9500 acres spread over 104 villages with a planned average recovery of about 12%.
Leased facility at Arag, Mohannagar, Maharashtra:
The capacity of the sugar plant has been enhanced to 4000 TPD from 2500 TPD and a 15
MW cogeneration plant with a command area of over 9500 acres spread over 67 villages
with a planned average recovery of about 12%.
Leased facility at Aland, Karnataka:
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In SY 06 –07 the company has taken on lease a factory in Aland, Karnataka with
sugarcane crushing capacity of 1,250 TPD.
Haldia Refinery, West Bengal:
It is a 2000 TPD refinery which will be commissioned in sugar year 2007–08. It has a
cogeneration capacity of 15 MW. It is a port based refinery which gives it easy access to
international markets for export of refined sugar as well as import of raw sugar. The east
coast refinery also gives it chance to cater to the untapped markets of the eastern states of
India
Integrated Sugar Manufacturing facility:
As opposed to a conventional sugar mill where the primary product is sugar and the
byproducts, bagasse and molasses are sold to third parties, an integrated sugar mill is able
to extract the maximum value out of sugarcane by being able to produce value added
products like Ethanol, Electricity, and Biofertilisers from molasses, bagasse and press
mud respectively.
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PRODUCT
PROFILE
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PRODUCTS
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Product profile:
SUGAR
Sugars produces EC II grade refined sugar which confirms to EU norms (Less than
45 ICUMSA). SRS uses phosphorisation process which produces sulphur less sugar. It is
considered a higher end product mostly used for direct consumption in European and
African countries as well by corporates for Industrial usage.
SRSL has two integrated refineries each at the Munoli and the Athani Plant. It is
also in the last stages of commissioning a stand alone refinery at Haldia, West Bengal.
This reinforces our focus on value and products and an export oriented outlook.
The following grade of sugar is produced by SRSL – refined and fine grain sugars are:
S- 30
M-30
L-30
POWER
In the process of crushing of sugar cane, Bagasse, a fibrous by-product is produced which
is used in the boilers to generate steam. We produce power from bagasse, which is used
in the manufacturing process as well as sold to the state electricity boards. Further this
bagasse based cogeneration plant is eligible for carbon credit compensation under the
Kyoto protocol.
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ETHANOL
We produce alcohol from the molasses (Molasses is the brown coloured residue after
sugar has been extracted from the juice. Molasses still contains some quantity of sugar,
but this sugar cannot be extracted by usual technology) left after the extraction of
sugarcane juice, which can be used both for potable purpose as well as an Industrial
chemical. Further this alcohol can be again purified to produce fuel grade ethanol that can
be blended with petrol.
BIO-FERTILIZERS
The residue product from distillery operations blended with chemicals is being sold as
bio-fertilizers
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AREAS OF OPERATION :-
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THE FOLLOWING ARE THE LIST OF OFFICES AND FULLY
INTEGRATED PLANTS OF SHREE RENUKA SUGARS LIMITED
1 Registered Office Belgaum [Karnataka]
2 Corporate Office Mumbai [Maharashtra]
3 Overseas Office Dubai DMCC [Middle East](Subsidiary)
4 Plant I Munoli [Belgaum Dist, Karnataka]
5 Plant II Ajara [Kolhapur Dist Maharashtra]
5 Plant III Mohan Nagar [ Sangli Dist, Maharashtra]
6 Plant IV Kokatnur [Belgaum]
7 Plant V Havalgoan [ Gulbarga, Karnataka]
8 Plant VI Haldia [ West Bengal]
Plant no IV , V and VI are under construction among that Plant IV and Pkant V will start
trial operations in Sugar Cane crushing season of 2006—7. And Plant VI will start its
commercial production in January 2008.
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In Munoli Plant I Company is providing with posh housing facilities to its permanent
employees.
PERFORMANCE MANAGEMENT SYSTEM
INTRODUCTION
Performance Management refers to managing all elements of the organizational process
that affect how well employees perform. The performance management process may thus
encompass goal setting, worker selection and placement, performance appraisal,
compensation, training and development and career management-in other words all those
parts of the HR process that affect how an employee performs. One firm renamed the
function responsible for appraisal, compensation, training and management development
to “Performance Management and Rewards.” It did so to refelect the firm’s new focus on
performance management. “We were too nice in our desire not to hurt people’s
feelings……..Our forced turnover was less than 1.5%and we had too few occurrences of
people getting an MP-a marginal performer rating. We were terrific at managing
mediocrity. We needed to learn how to manage and reward excellence.
Performance management thinking should produce an integrated performance
management-oriented system. With this system management designs all the firm’s HR
functions-from job design to recruiting, selecting, training, compensating and then
appraising employees-with the specific aim of improving employee performance relative
to the company’s overall goals. Performance management starts in a sense, at the end and
works back to the beginning: Top management says, “What is our strategy and what are
our performance goals?” and then, “What does this mean for how we recruit and select
and compensate employees and for the standards and tools and process we use to appraise
them?” Performance management can be especially valuable when the employees are far
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away, since the company’s goals can serve as the glue that keeps far-flung units working
in unison.
PERFORMANCE MANAGEMENT INVOLVES:-
Identifying the parameters of performance and stating them very clearly.
Setting performance standards
Planning in participative ways where appropriate, performance of all constituents.
Identifying competencies and competency gaps that contribute/hinder to
the performance level.
Planning performance development activities.
Creating ownership
Recognizing and promoting performance culture.
OBJECTIVES OF PERFORMANCE MANAGEMENT SYSTEM:-
Establish standards for individual performance.
Establish uniform measurement and evaluation process to identify performance
levels across division more objectively.
Enable employee gauge his performance and understand what actions need to be
taken in order to increase performance standards.
Encourage thorough, thoughtful and timely feedback on performance to ensure
highest quality of output.
Counsel individuals on strengths, weakness, development needs and
opportunities.
Make personal development plans for each individual.
Identify high performers capable of addressing future organizational and business
needs and develop career plans.
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Generate performance data that would aid in various HR initiatives such as
Compensation, Reward & Recognition and Career Progression.
Build strong and effective relations with and among employees in the
organization.
Human Resource Development has five main components-training, appraisals which
includes performance appraisal and potential appraisal, organization development which
includes research and system development, rewards and career planning. In each of these
five components, the line manager has distinct responsibilities of his/her own. The article
compares responsibilities of the line managers against that of the HR department.
Handling those responsibilities not only helps in creating a climate highly conducive to
HRD in the organization but also increases the manager’s competence to deal with many
human problems in other areas of their work.
Development of the employees requires certain conditions like:-
The employee should be aware of the capabilities he or she needs to develop.
The employee should perceive that acquiring new capabilities helps in fulfilling
his/her psychological needs.
The employee should have the means to assess his/her own rate of growth.
The employee should enjoy the process of growth itself.
The employee should perceive opportunities for acquiring such capabilities.
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PERFORMANCE APPRAISAL
One of the widely debated Human Resource Development (HRD) mechanisms that could
go a long way in systematically improving the performance level of an individual as well
as organization is the Performance Appraisal System.
Performance Appraisal means evaluating an employee’s current or past performance
relative to the person’s performance standards. Appraisal involves:
1. Setting work standards
2. Assessing the employee’s actual performance relative to these standards
3. Providing feedback to the employee.
BENEFITS OF PERFORMANCE APPRAISAL:-
Appraisals provide information upon which promotion and salary decision are
made.
They provide an opportunity for the employer and the employee to review his/her
work deficiencies the appraisal might have unearthed.
The appraisal is part of the firm’s career-planning process.
Appraisals help in better management and improve the firm’s performance.
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THE SUPERVISOR’S ROLE
Appraising performance is both a difficult and an essential supervisory skill. The
supervisor-not HR-usually does the actual appraising, and a supervisor who rates his or
her employees too high or too low is doing a disservice to them, to the company, and to
him-or herself. Supervisors must be familiar with basic appraisal techniques, understand
and avoid problems that can cripple appraisals and know how to conduct appraisals
fairly.
The HR department serves a policy-making and advisory role. In one survey, about 80%
of the firms responding said the HR department provides advice and assistance regarding
the appraisal tool to use, but leaves final decisions on procedures to operating division
heads. In the rest of the firms, HR prepares detailed forms and procedures and insists that
all departments use them. HR is also responsible for training supervisors to improve their
appraisal skills. Finally, HR is responsible for monitoring the appraisal system and
particularly for ensuring that the format and criteria being measured comply with EEO
laws and aren’t outdated. In one survey half the employees were in the process of
revising their appraisal programs, while others were conducting reviews to see how well
their program working.
STEPS IN APPRAISING PERFORMANCE
The performance appraisal process contains three steps: define the job, appraise
performance, and provide feedback, defining the job means making sure that you and
your subordinate agree on his or her duties and job standards. Appraising performance
means comparing the subordinate’s actual performance to the standards that have been
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set; this usually involves some type of rating form. Third, performance appraisal usually
requires one or more feedback sessions.
When appraisals fail, they do so for reasons that parallel these three steps-defining the
job, appraising performance and providing feedback. Some fail because subordinates
don’t know ahead of time exactly what you expect in terms of good performance. Others
fail because of problems with the forms or procedures used to actually appraise the
performance; a lenient supervisor might take as “high”, for instance, subordinates who
are actually substandard. Other problems, like arguing and poor communication,
undermine the interview-feedback session.
APPRAISAL METHODS
Performance appraisal method has been mainly classified into traditional and modern
methods. The traditional methods emphasizes on the rating of the individual’s personality
traits such dependability, integrity, intelligence, judgment and leadership potential,
organizing ability etc. On the other hand, modern methods play more emphasis on the
evaluation of work results job achievements than on personality traits.
I. Traditional Methods:- These methods were mainly used in the start of the era
when the employees were appraised. It had many pros and cons by itself. It has been
divided in some of the following sub-groups:-
Straight Ranking Method:- This is one of the oldest and the simplest method
where the employee and his performance are considered as entity by the rater. The
whole man is compared with whole man that is ranking the employee is done in a
work group against that of another. The relative position of each employee is
evaluated in terms of his numerical rank. The employees are actually tested in the
order of merit and placed in a simple grouping.
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Grading Method:- Under this method the rater considers certain features and
marks them according to a scale. Analytical ability features are selected like
dependability, co-operation, judgment, job knowledge, organizing ability, self-
expression, leadership, etc. They may be ‘A’- Outstanding, ‘B’ – Good, ‘C’ –
Average, ‘D’ – Fair, ‘E’ – Poor. The actual performance of an employee is than
compared with these grading definitions and he/she is allotted the grades which
describes his/her performance best.
Graphic or Linear Scale Method:- It is one of the most common evaluation tool
used today, a printed is used for each rate. These factors are employee’s
characteristics and his contribution in work. Co-operation, dependability,
initiative, attitude, loyalty and decisiveness are the characteristics which are
looked upon and contribution includes the quantity and quality of work,
responsibility assumed, specific goals achieved etc. This method permits a
statistical tabulation of scores. These scores indicate the worth of every
individual.
Group Appraisal Method:- Under this method the employees are rated by an
appraisal group consisting of their supervisor and three or four other supervisors
who know about the performance of the employee. The group discusses the
standard of performance for a job and the actual performance of the job holder.
The cause of particular level of performance and offers suggestion for future
improvements.
Forced Distribution Method:- Under this system it is assumed that it is possible
and desirable to rate only two factors, viz. Job performance and promotability.
For this purpose a five point performance scale is used without any descriptive
statement. Employees are placed between two extremes of good and bad job
performance. This force distribution method assumes that of distributed in the five
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grades. In addition to job performance, employees are rated for promotability a
three point scale is often used for this purpose.
Check List Method:- Under this method the rater does not evaluate employees
performance. He supplies report about it and the final rating is done by the
personnel department. A series of questions are presented concerning on
employee is positive or negative. The value of each question may be weighted
equally or certain questions may be weighted heavily than others.
Free Essay Method:- Under this method the supervisor makes a free form, open-
ended appraisal of an employee in his own words and puts downs his impression
about his employees. The description is as factual and as concrete as possible. No
attempt is made to evaluate an employee in a quantitative manner.
II. Modern Appraisal Methods: - Modern methods of appraisal have been devised
to bring about a balance between the task and the worker’s personality.
Management By Objective (MBO):- MBO is potentially a powerful philosophy
of managing and an effective way for operationalising the evaluation process. It
involves goal setting, giving the feedback and participation. All this enhances the
performances. Employees are judged on the basis of achievement of targets, this
method is largely applied to technical, professional, supervisory or executive,
personnel and not to hourly paid workers, because their jobs are usually too
restricted.
Assessment Center Method:- Under this method, many evaluators judge jointly,
the employees performance in several simulated situations with the use of variety
of criteria. The assessment is done situational exercises; these assessment centers
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generally measure interpersonal skills with aim of selecting for supervisory
positions. The most important feature of this method is job related simulations.
Behaviorally Anchored Rating Scales (BARS):- This is done on a job to job
basis and is specific for individual jobs. Multiple performance dimensions and
unambiguous standard presenting good or poor performance levels on each
dimension are identified and the rating scale is developed. It is both time-
consuming and expensive.
OBJECTIVES OF PERFORMANCE APPRAISALS –
This situation exists today in most organizations because of lack of understanding of the
potential use of performance appraisal by everyone and improper designing of
performance appraisal. The appraisal systems in most organizations are designed today to
meet the following objectives:-
To control employee behaviour by using it as an instrument for rewards,
punishments and threats.
To make decisions regarding the salary increase and promotions.
To place people to do the right kind of jobs.
To identify the training and developmental needs of the employees.
To help each employee to understand more about his role and become clear about
his own functions and duties.
To help in preparing employees for performing higher level jobs by continuously
reinforcing the development of behaviors and qualities required for higher level
positions in the organization.
Providing legal defensibility for personal decisions
Improving the overall organizations performances.
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Origin Of Performance Appraisal
There are many references to performance appraisal in America going back over hundred
years. The federal Civil Services Commission’s merit rating system was in place in 1887.
Lord and Taylor introduced performance appraisal in the year 1914. Many companies
were influenced by Frederick Taylor’s “Scientific Management” efforts of the early 20 th
century and a great importance was given to the concept of performance system so as to
manage the performance of the employees.
The Performance Appraisal form
The design and construction of the form varies from one organization to another, five
elements should appear in every performance appraisal form:-
1. Organizational Core Competencies:- One of the hallmark of an up-to-date of
performance management system is that it includes specific competencies that
the organization expects all of its members to display. Competencies are the
umbrella term that is used for all of the elements of performance that co-relate
with superior job execution and are predictive of success in organizational life.
The term competencies include behavior, skills, traits, technical knowledge,
proficiencies, attributes and abilities.
2. Job Family Competencies:- Although there may be hundreds of different job
within one company, there are only a small numbers of job families. Eg.
Managerial/Supervisory, Sales, Professional/Technical and operational all are job
families.
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3. Key Job Responsibilities:- The competencies part of appraisal form focuses on
how the persons go about the job-the skills and proficiencies. The key job
responsibilities section of the appraisal form focuses more specially oon what the
individual is expected to do. If the organization has well constructed job
descriptions, these key responsibilities appear on each person’s job description.
More frequently the language in job description is less specific than is useful for
performance appraisal purposes. In this case, the manager and the individual
determine what the individual’s key responsibilities are during the performance
planning discussion.
4. Project and Goals:- These are the individual’s activities that are beyond the tasks
and specific tasks and duties outlined on a job description.
5. Major Achievements:- Every performance appraisal form should require the
manager to identify the major accomplishments that the individual was
responsible for over the course of the year. This section is frequently the place
where the connection is made between the individual’s performance and the
organization’s missions or vision or values.
How to have an effective Performance Management System?
1. Active participation of the top level management.
2. Establishing the criteria of an ideal system.
3. Appointing an implementation team.
4. Designing the form first.
5. Building up of values and core competencies into the form.
6. Ensuring ongoing communication.
7. Training all the appraisers.
8. Orienting all appraisers.
9. Use of the result.
10. Monitoring and revising the program as and when required.
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Based upon the above criteria the performance management system should be
established. The total management development experiences conventional classroom-
based appraiser training for manager requires between half day and sometimes even one
full day. Although the objectives and content of the training vary depending on the
structure of the organization.
TITLE OF THE PROJECT
A Study on Performance Management System at Shree Renuka Sugars Ltd.
STATEMENT OF THE PROBLEM
Managing the performance of the employees is one of the important roles for the efficient
performance of any organization. The main area of concern is to address this issue of
evaluating and managing the performance system in the organization.
SCOPE THE STUDY
The scope of survey is limited to the middle level employees working in Shree Renuka
Sugars Ltd.
OBJECTIVES OF THE STUDY
1. To study the performance management system at Shree Renuka Sugars Ltd.
2. The main concentration is to evaluate the performance appraisal format..
3. To know the employees preferences of the criterias used for evaluating the
performance, what is actually followed by the organization.
4. To know the work environment prevailing in the organization.
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DESIGN OF THE STUDY
Research design of the study is nothing but the arrangement of data in such a manner that
it gives the clear picture of the main purpose of collecting the data. The research design
consists of the following
NEED FOR THE STUDY
The employees are surveyed to know how the performance of the employees is managed
through performance appraisal mode. The information is obtained through questionnaire
and personal interview to understand the different views and suggestions.
RESEARCH DESIGN
Research Design is the specification of the whole procedure as to how the data is
collected and analyzing the data necessary to help in identifying a problem. The main
objective here is to obtain the accuracy and the expected value of the information
associated with each level of accuracy is almost 100% true.
SITUATIONAL ANALYSIS
Performance Management System is one of the important factors in any organization. It
involves managing all elements of the organizational process that affect how well
employees perform. The performance management process may thus encompass goal
setting, worker selection and placement, performance appraisal, compensation, training
and development and career management-in other words all those parts of the HR process
that affect how an employee performs.
Here the main focus is given in performance appraisal system which plays a key role in
managing the performance of the employees. Managing the performance helps in
motivation, increments in salary, promotion etc.
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RESEARCH METHODOLOGY
SOURCES OF DATA COLLECTION:
PRIMARY DATA:- The primary source of data collected is from the respondents. Data
is collected through questionnaire and personal interview.
SECONDARY DATA:- The secondary data is collected through Company’s website
and their annual reports.
Research Approach: Survey Method
Research Instrument: Questionnaires
Sample Size: 50
Sampling Method: Frequency Distribution
Data Analysis: Data is analyzed by using the SPSS software
*NOTE – The survey is restricted to the middle level employees only.
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FINDINGS
&
ANALYSIS
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I.KNOWLEDGE OF WORK & SKILL
Frequency Percent Valid Percent Cumulative Percent
Good 17 34.0 34.0 34.0
Very Good 21 42.0 42.0 76.0
Exceptional 12 24.0 24.0 100.0
Total 50 100.0 100.0
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Interpretation :- From the above chart we can see out of the 50 employees, 24% says
that the knowledge of work & skills required to perform the job is exceptional, 43% says
that it is very good and the rest of them agree that it is good.
INTEREST IN WORK/SINCERITY
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Interpretation:- Regarding the interest in work or the sincerity level of the employee the
highest percent is 48% who say its very good, 34% of the employees say its good and
18% thinks that it is exceptional. Employees are very sincere in performing their job to
the fullest and also take their personal interest in performing the job allotted to them.
PROBLEM SOLVING ABILITY
Frequency Percent Valid Percent Cumulative
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Frequency Percent Valid Percent Cumulative Percent
Good 17 34.0 34.0 34.0
Very Good 24 48.0 48.0 82.0
Exceptional 9 18.0 18.0 100.0
Total 50 100.0 100.0
“Performance Management System” undertaken at Shree Renuka Sugars Limited
PercentAverage 5 10.0 10.0 10.0
Good 20 40.0 40.0 50.0
Very Good 20 40.0 40.0 90.0
Exceptional 5 10.0 10.0 100.0
Total 50 100.0 100.0
Interpretation :- The problem solving ability among the employee is very good as we
can be seen in the above chart. 40% of the employees believe that its very good, 40%
says its good. But 10% of the employee thinks that the problem solving ability among the
employee is average which amounts to 10%.
TEAM WORK
Frequency Percent Valid Percent Cumulative Percent
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
Average 6 12.0 12.0 12.0
Good 16 32.0 32.0 44.0
Very Good 19 38.0 38.0 82.0
Exceptional 9 18.0 18.0 100.0
Total 50 100.0 100.0
Interpretation :- The team work among the employee is very good which is also shown
in the above diagram. We can see that 38% of the employee says that the team work is
very good, 32% says that its good and only 12% says that it is average.
WILLINGNESS TO LEARN/ACCEPT NEW IDEAS
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
Frequency Percent Valid Percent Cumulative Percent
Poor 3 6.0 6.0 6.0Average 11 22.0 22.0 28.0Good 18 36.0 36.0 64.0Very Good 15 30.0 30.0 94.0Exceptional 3 6.0 6.0 100.0
Total 50 100.0 100.0
Interpretation :- From the chart we can interpret that the willingness to learn or accept
new ideas is good. 30% says that its very good, 38% believe that its good, 6% says its
exceptional. There are also some of the employee believe that its average which amounts
to 22% and some thinks that its poor which is reflected by 6% in the above chart.
CONDUCT/INTEGRITY/HONESTY
Frequency Percent Valid Percent Cumulative
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
PercentAverage 9 18.0 18.0 18.0 Good 15 30.0 30.0 48.0 Very Good 16 32.0 32.0 80.0 Exceptional 10 20.0 20.0 100.0
Total 50 100.0 100.0
Interpretation :- From the above chart we can see that the conduct/integrity/honest
among the employee is very consistent.20% of the employee says that its exceptional,
32% of the employees says that its very good. There is also some small percent it 18%
which says its average. But in all what we can interpret that the employees code of
conduct, integrity and honest is good.
ATTENDANCE
Frequency Percent Valid Percent Cumulative
Percent
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Poor 6 12.0 12.0 12.0
Average 20 40.0 40.0 52.0
Good 17 34.0 34.0 86.0
Very Good 7 14.0 14.0 100.0
Total 50 100.0 100.0
Interpretation:-From the above the chart we can say that the attendance is quite low
which is shown by the response. Almost 52% of the employees think that the attendance
rate is not good. Only 48% of them think that the attendance rate is good.
DISCIPLINE
Frequency Percent Valid Percent Cumulative Percent
Poor 4 8.0 8.0 8.0
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12.0%
40.0%34.0%
14.0%
“Performance Management System” undertaken at Shree Renuka Sugars Limited
Average 7 14.0 14.0 22.0 Good 12 24.0 24.0 46.0 Very Good 17 34.0 34.0 80.0
Exceptional 10 20.0 20.0 100.0
Total 50 100.0 100.0
Interpretation:-Talking about the discipline level among the employee we see that they
are much disciplined, same is reflected from the above chart. 20% say that the discipline
level is exceptional. 34% say that it is very good and 24% its good. There is a small
amount of employee who believe that its average which is reflected by 14% and 8%
believe it’s poor. In all we can say that the employee are more disciplined.
II WORK ENVIRONMENT
1. Do you think that pressure groups are more powerful than individual employees?
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
Frequency Percent Valid Percent
Cumulative Percent
Yes 26 52.0 52.0 52.0
No 24 48.0 48.0 100.0
Total 50 100.0 100.0
Interpretation:- From the above we can interpret that 52% of the employees believe that
pressure groups are powerful that an individual employee whereas 48% say that
individual employee is more powerful than the pressure group.
2. How would you like to take the decisions?
Frequency Percent Valid Percent Cumulative Percent
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Group 29 58.0 58.0 58.0 Individual 21 42.0 42.0 100.0 Total 50 100.0 100.0
Interpretation:- The employees believe that the decision which is taken in a group is
more prominent than the decision taken on single handedly. To be exact 58% says that
the decision taken by a group is more preferred than individual decision. Though 42%
believe that individual or personal decision making is what they prefer rather than group
decision
.
3. Do you like to develop personal relations with your colleagues & seniors?
Frequency Percent Valid Percent Cumulative Percent
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Yes 27 54.0 54.0 54.0
No 23 46.0 46.0 100.0
Total 50 100.0 100.0
Interpretation:-From the above we can say that employee do believe in developing
personal relation with their colleagues to have a better atmosphere in their work
environment. 54% of them do say that they would prefer in developing personal with
other employees but the other 48% believe in being more professional rather than
interfering in others life.
4. Your success of failure in the organization largely depends on what?
Frequency Percent Valid Percent Cumulative Percent
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With whom you work
12 24.0 24.0 24.0
Your capabilities
18 36.0 36.0 60.0
Your Behaviour
14 28.0 28.0 88.0
Your initiativeness
6 12.0 12.0 100.0
Total 50 100.0 100.0 .
Interpretation:- From the above chart we can interpret that the employees success or
failure in the organization largely depends on one capabilities. 36% believe that one’s
own capabilities matters a lot in obtaining the success/failure. Some employees say that
the behaviour in the work place plays a significant role which constitutes to 28%.
5. Do you like working in a group/team?
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With whom you work
“Performance Management System” undertaken at Shree Renuka Sugars Limited
Frequency Percent Valid
PercentCumulative
Percent
Yes 31 62.0 62.0 62.0
No 19 38.0 38.0 100.0
Total 50 100.0 100.0
Interpretation:- Employees in Renuka Sugars prefer working in a group which is
inferred from the response. 62% want to work in a group and the other 38% of the
employees does not want in a group. We can infer from the above that many would prefer
working in a group rather than on individual basis.
6. Are your ideas or suggestions are accepted by the senior or colleagues?
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
Frequency Percent Valid Percent Cumulative Percent
Yes 39 78.0 78.0 78.0 No 11 22.0 22.0 100.0 Total 50 100.0 100.0
Interpretation:-From the above chart we can say that the ideas or suggestions by the
employees are accepted by their senior or colleagues, 78% agree that yes their ideas and
suggestion are looked upon and also worked upon. Though 22% of the employees say
that sometimes their ideas are not accepted by their seniors or colleagues.
7. What do you expect from the organization?
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“Performance Management System” undertaken at Shree Renuka Sugars Limited
Frequency Percent Valid Percent
Cumulative Percent
Recognition 12 24.0 24.0 24.0
Good Career 14 28.0 28.0 52.0
Promotion 17 34.0 34.0 86.0
Salary 7 14.0 14.0 100.0Total 50 100.0 100.0
Intrepretation :- The employees expectation from the organization is to get promotion
which will automatically increase the salary and people will recognize them more easily.
The same is represented by the above chart wherein 34% expect promotion, 28% expect a
good career, 24% wants recognition and the rest of them expect a good salary from the
organization.
FINDINGS
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Employee’s knowledge of work & skills is very optimal. They do have the
required skills to do their job as required by their employer.
The attendance is comparatively low which is hampering the performance of the
organization as a whole.
From the survey it was found that the willingness to learn or accept new ideas is
good, employees are flexible enough to take on the challenges. Though some of
the employees are reluctant to cope up with the changes.
The employees are very much disciplined in their work environment. They give
due importance to time. Self-discipline is what most of them believe in
performing any job.
The problem solving ability is also very consistent among the employees.
Employee do feel that working in a group yields good result and some feel
working as an individual helps not to the organization but also for themselves.
Most of the employees feel that the success/failure depends mainly on one’s own
capabilities.
Employee’s expectation from the organization is to get promotion and some feel
that for a good career in future they are working here.
SUGGESTIONS
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The company should conduct counseling sessions to the employees for the under
performers so that their performance come to the par with the other employees.
Adequate training should be given to the employees as and when a change occurs
in the work environment.
Performance appraisal should be conducted on regular basis so as to keep the
record of performance of the employees. It will help in managing the performance
and awarding the one who is performing well.
Employees should be given the information regarding the external world through
seminars, workshops etc. It will help in facing the competitors in more prominent
manner.
Employees should be given due increments and promotion on performing well so
that it will serve as one of the criteria to perform well.
The mode of appraising an employee should be an unbiased one which will
motive the employee to perform well. It will also help in reducing the labour
turnover which is of great concern in today’s competitive world.
Employees should be encouraged to work as a team which will help in solving the
crisis (if any) in a significant manner.
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LIMITATIONS
The questions asked to employees were answered hesitantly or sometimes
it was completely.
There may be some possibility of errors as the respondents were biased
towards some of the question which was asked to them.
Due to busy time schedule it was difficult to meet the employees.
Time constraint was another cause for not getting the information.
The study was just limited to Shree Renuka Sugars Limited.
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CONCLUSION
It can be concluded that managing the performance of the employees is not a simple task.
The performance management process involves lot many factors like goal setting, worker
selection and placement, performance appraisal, compensation, training and development
and career management-in other words all those parts of the HR process that affect how
an employee performs. So it becomes very difficult to manage all these factors equally.
But due consideration should be given so that all the resources are managed well to meet
the organizational goals effectively and efficiently.
Shree Renuka Sugars Ltd. is working hard on maintaining their performance
management system which is an unbiased one so that the employees are motivated to
work in an efficient manner and the bondings between the organization and the
employees is enhanced.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
Website:-
http://www.shreerenukasugars.com
Books Referred:-
Human Resource Management
-By Gary Dessler
Performance Appraisal Management
-By S. Mufeed Ahmad
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ANNEXURE
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QUESTIONNAIRE
I. Rate the job competency level of the employees accordingly :-
Exceptional - 5, Very Good – 4, Good -3, Average -2, Poor - 1
Criteria Exceptional Very Good Good Average Poor
Knowledge of Work & Skill
Interest in Work/ Sincerity
Problem Solving Ability
Team Work
Willingness to learn/accept new ideas
Conduct/ Integrity/Honesty
Attendance
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Discipline
II. Work Environment
1) Do you think that pressure groups are more powerful than individual employees?
a) Yes b) No
2) How would you like to take your decisions?
a) Group b) Individual
3) Do you want to develop personal relations with your colleagues & seniors?
a) Yes b) No
4) Your success or failure in the organization largely depends on what?
a) With whom you work b) Your capabilities
c) Your behaviour d) Your initiativeness
5) Do you want to work in group or team?
a) Yes b) No
6) Your ideas or suggestions are accepted by the senior or colleagues?
a) Yes b) No
7) What do you expect from the organization?
a) Recognition b) Good Career
c) Promotion d) Salary
Suggestions or Comments
______________________________________________________________________________
______________________________________________________________________________
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______________________________________________________________________________
______________________________________________________________________________
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