a presentation-cum-demo with focus on sms portal and farmers’ portal
DESCRIPTION
ATMA & ICT – A Panacea for Agricultural Extension? . ...a Presentation-cum-Demo with Focus on SMS Portal and Farmers’ Portal. THE PROBLEM STATEMENT…. Approach to Strengthening Extension…. CONVERGENCE AMONG DEPARTMENTS & SCHEMES. Roll of PRIs in Selection of Beneficiaries - PowerPoint PPT PresentationTRANSCRIPT
...a Presentation-cum-Demo with Focus on SMS Portal and Farmers’ Portal
1
ATMA & ICT – A Panacea for Agricultural Extension?
THE PROBLEM STATEMENT…2 Agriculture beset with challenges: Climate change, resource
depletion, less efficient supply chain, volatile markets
Agriculture has to be knowledge intensive to transcend impediments of dynamic scenario
Physical outreach has remained limited
Inter-departmental and inter-scheme barriers; R-E Linkages
Substantial inter-regional disparity in yield and lab to land gaps
Limited adoption of PPP Mode (>=10% provision ) and now 150% deduction
Stunted integration of NARS with State Agriculture machinery
Approach to Strengthening Extension…
• Extensive physical outreach and interactive methods
• Enhancement in quality through domain experts
• Regular capacity building• Institution Building• Effective Regulatory Mechanism• Innovative & Extensive use of
Technology• From FIGs to FPOs • Public Private Partnership • Pervasive use of ICT /Mass Media
Restructuring & strengthening of agricultural extension & technology should be judicious mix of
3
NMAET
EXTENSION
IT
Plant ProtectionM&T
Seeds
CONVERGENCE AMONG DEPARTMENTS & SCHEMES
Roll of PRIs in Selection of Beneficiaries Joint Circular by DAC and ICAR SMS Gateway of DeitY & NIC and NeGP Department of Space - NCFC Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs
under ATMA will cover designated Panchayats while providing domain knowledge for respective schemes
Convergence of District Level Committees at ATMA GB and State Level IDWG – Extension Components in SEWP
Field Level Extension Workers can also double up as Pest Surveillance Scouts
Provisions of RKVY to supplement NMAET components
6
CONVERGENCE AMONG SUB-MISSIONSFARMER CENTRIC TRAININGS AND FIELD EXTENSION
SMSP SMAE SMAM SMPPSeed Village Programme
Farm Schools, Demo Plots, Trainings, Exposure Visits
Capacity Building by Institutions Identified by the State Government
Pest Monitoring, FFFs, IPM Training to Farmers
ATMA and BTTs (cost norms in same range)
Five Tiered Non P2P Mode (TV, Newspapers, Booklets, KCC, Internet, SMS)
Other technical, regulatory, technical and administrative components will be governed under respective Sub-Missions
Even today, more than 30% focus on areas other than
traditional agriculture & horticulture.
Demonstrations, Farm School and Trainings are also
on Animal Husbandry,
Dairying, Fisheries, IPM, Seed
Treatment, INM etc.
Integration of isolated efforts in
different Sub-Missions under
ATMA (e.g. half day Seed Village
training a part of Farm School, Field Workers to act as Pest Scouts also)
CENTRALITY of SREP
Vision documen
t for 5 years - a basis for
AAPs. Local farmers,
PRIs, line
Depts., KVKs etc.
Identifies gaps at
AES level.
Provides a
platform for
convergence.
SREP vetted
by ATMA GBs and used in DAAP
8
Cafeteria of Activities
• Fairs, • Exposure
Visits,• Interactive
Trainings
• SMS, USSD, • IVRS, • Kiosk, • KCC & CSC
• SAMETIs, • ATMA, • NARS-Agri
• Farmer to Farmer Extension
Farm School, Farmer Friends
Infra, RE-
Linkages
Training, Exposur
e and Demos
ICT and Mass Media
10
State NodalCell
CIGs, FIGs, FARMERS
State Level Sanctioning Committee (SLSC)/ IDWG
SAMETI & SAU/ ICAR Institutes W
ORK
PLAN
District Training Centre, KVK & ZRS
BlockTechnology Team
Agri-Entrepreneurs Farm Schools
Block Farmers Advisory Committee
District Farmers’ Advisory Committee
State Farmers Advisory Committee
ATMA (GB & MC)
Block ATMA cell
Farmer Friend
FUND
FLOW
Physical Outreach of Extension Personnel 11
Optimal Use of Manpower?
Village level pre-announced roster of Extension Personnel (GPS Tracking)
Display Board with contact details of Extension Personnel
Orientations training of at least for 15 days by ICAR/ KVKs
Attrition due to low level salary/contractual job
ATMA should be an over-arching umbrella
Convergence among programmes & schemes as per CCEA and Guidelines (viz. RKVY, NFSM, NPSMF) and also with PP, M&T and Seeds
Single Committee headed by the Collector; Project Director ATMA (V.C. of M.C. and Member Secretary of G.B.)
12
Direct Farmer Oriented Activities
13
Total Farmers Benefitted since 2005-06 = 202.98 lacs
Training
Ex-po-sureVisit
Kisan Mela
Demonstrations
Male
74.7%
Female25.3%
Farmer to Farmer Extension
14
2007-08 2008-09 2009-10 2010-11 2011-120
2000
4000
6000
8000
10000
12000
14000
16000
2780
56916718 7149
16468
No. of Farm Schools
THE NUMBERS JUMBLE….15
FPOs – A Way Forward
Aggregating smallholders into FPOs to improve bargaining power, move up value chains & improve access to inputs, technology, markets.
Aggregation only way to enable SMF to exploit emerging opportunities domestic and global
Climate change coping mechanisms and risk mitigation requires aggregated platforms for efficient delivery
Aggregation will facilitate effective targeting of subsidies to farmers
Budget Announcement
16
Institution building strategy can only
succeed as an integral part of a larger
smallholder agriculture support policy, not as an
isolated intervention.
Model FPO Network Structure17
Village level(Crop planning, seed production, demonstration, knowledge sharing,
aggregation)
Cluster level (10-12 villages)
(Credit, inputs, technology, capacity building, marketing linkages)
State level(Policy advocacy, explore wider markets, strategic partnerships)
Federation of KPCs
KPC(1000 farmers/50 FIGs in each)
FIG(15-20 farmers in each group)
FIG
Kisan Producer Co/Coop
FIG
Input supply
(Seed, fertilizer, machinery)
Financial & technical
(Credit, savings, insurance, extension)
Marketing linkages (contract farming, procurement under
MSP)
Training and Networking
(HRD, policy advocacy, documentation)
FPO
Typical Range of services by FPOs
19
Front line Demonstrations
How to capture the number of Farmers replicating what they have learnt under FLDs? (http://extensionreforms.dacnet.nic.in)
How to ensure that no farmer gets double benefits from different schemes?
Large number of farmers’ fields at vantage points for FLDs.
Demonstration plots may be allotted on the basis of lottery system.
Selection of beneficiaries to be linked to Land Records
Linking with Aadhaar records
21DRILLING DOWN TO DEMO PLOTS
Mobile Based Extension
Different modes for sending SMS – Comma separated, Database and Excel Sheet
Different databases from above offices, Kisaan Call Centres and Web Registration have been integrated 50 lac farmers (37 lacs distinct).
Entire Ministry of Agriculture, IMD, SAUs, KVKs etc. and State Governments down to Block level
Mobile phones density in rural areas - 400 million phones; India # 3 in terms of Internet Users but percentage penetration is still 12
Launched by Hon’ble President of India on 16 July 2013 – 20 crore SMS22
Unique FeaturesEasy Phonetic Typing Tools for12 Indian languages. Option for English and regional language in Roman
Every farmer can opt for up to 8 crops / agricultural practices
Coverage of farmers decided by jurisdiction but higher level can drill down.
To avoid duplication & contradiction, IT enabled checks and search facility for previous advisories by text & topic
SMS based services such as Soil Test, Market Information, can be integrated
Text to Speech conversion, USSD & IVRS under development
ZPD Name
KVKs Registered
Verified
Approved
Advisory Msgs
Zone 1(Punjab, Haryana, Delhi, Himachal Pradesh, J&K)
65 35 25 22 109 104719
Zone 2(West Bengal, A&N, Bihar, Jharkhand) 80 7 7 7 18 115
Zone 3(Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura)
73 62 51 50 293 30463
Zone 4(Uttar Pradesh, Uttarakhand) 77 4 3 3 16 7054Zone 5(Andhra Pradesh, Maharashtra) 78 46 40 39 394 149821
2Zone 6(Rajasthan, Gujarat) 70 14 7 6 28 5062Zone 7(Madhya Pradesh, Chattisgarh, Orissa) 99 23 17 14 5 5
Zone 8(Karnataka, Goa, Tamilnadu, Puducheery, Kerala, Lakhsadweep)
81 42 39 36 758 961464
24
How do KVKs Stack Up
Selection of Beneficiaries for Extension
All Panchayats in a Block to be covered on a rotation basis
Panchayats to be covered to be decided by BTT and BFAC.
Number of beneficiaries (including SC, CT etc.) to be decided by BTT in consultation with BFAC
50% S&MF, 30% women
Individual beneficiaries by Gram Sabhas OR Gram Panchayats in consultation with FIGs and FOs
If Gram Sabhas don’t respond in time, BFAC in consultation with BTT, FIGs and FOs
Linkage with Land Records and Adhaar to avoid duplication
25
FACs at Block, District, State and National Level 26
BFAC consists of 20-25 members covering different categories of farmers in a Block
Due representation to women farmers and weaker sections of the Society
Feedback and Meeting Expenses 4417 Block level, 333 district level and 10 state level
(11 under process) FACs constituted at various levels
DFAC
SFAC
PUBLIC PRIVATE PARTNERSHIP
Selection of right private partner – Bidding process?
Inflated Project Costs to cover private share?
Contribution of at least 50% either in terms of funds or in kind
Weighted tax deduction to the extent of 150% for extension work announced in the budget
Successful examples
Safeguard against pushing private partners’ business agenda
Responsibility sharing by both Public and Private partner
Pico Projectors & Low Cost Films28
No PC needed, battery operated also
Experience of Digital Green and DAC – the middle path
Video films focusing on specific themes and preferably directed by farmers themselves, HD but not broadcast quality
The agriculture films and success stories to be shown to small group of farmers by the Block level functionary.
Involvement of KVK and the State officials for vetting these films
Hand-held Devices
Edge/3G + GPS Open Source,
Mobile Kiosk (being tried in
TN)
Use of Hand-held Devices
for on the spot data entry to generate farm-wise
details
Biometric authentication of data and
updation using voice recognition
Farm Level Planning to
minimize the gap between
yield and potential.
Electronic Mass Media30
DD-National:
Krishi Darshan from 06:30 a.m. to
07:00 a.m. Monday to Saturday
18 Regional Kendras:
Krishi Darshan 30 minutes in
the evening
180 HPTs and LPTs:
Narrowcasting by about 5 transmitters
for local needs
96 Rural FM Stations:
Kisanwani 30 minutes
Community Radio
Station: 11(53 under
process)
31
Farmers’ Portal
An integrated portal (presently Beta version in Hindi & English) from the stand point of a farmer converging elements from 800 plus websites of the Central & State Governments and NARS
Drill down approach down to Block level initially States are to make one time data entry of NARP Zones, Dealers,
Manufacturers etc. and periodically update the same. Databases integrated from different sources and displayed as per
farmer’s needs instead of only giving links Backend integration with mobile based advisories (Text, Voice, IVRS,
USSD) Portal can be launched only after data entry is completed by States in
English and Language of the State
32
National e-Governance Plan-Agriculture33
PHASE-I• First Phase being
implemented in 7 States• Concurrent Evaluation will
be done• Roll-out in the remaining
States and UTs being planned by aggregation of Data Centre Resources
PHASE-II• Constraint of Resources
has compelled us to alter the cost sharing pattern
• Norms for field hardware availability have also been reduced