1. presents

2. Welcome!KevinR.Johnston,CMP KatherineManfredi,CMM President SeniorDirector,GreenMeengIndustryCouncil StrategicEventManagement&CSR (GMIC)AtlantaChapterConferencePartners,Inc. johnstoncmp@gmail.commanfredi.katherine@gmail.com 3. Kevin R. Johnston, CMPKatherine Manfredi, CMMAugust 22, 2012 WebinarCollinson Media & Events 4. TodaysAgenda1. Snapshot:industrysrstandonlyprescripve,comprehensivestandardsforenvironmentallysustainablemeengs2. InitaFves:opportuniesto strengthenplannersupplier partnershipsandjointlyachieve sustainabilitygoalsbyaddingkey clausesintoyourcontracts3. Measurement:Whatandhowtomeasureyourachievementsandcelebratesuccesses4. Casestudy:overviewofhowonevenuebecameanawardwinnerbasedonasustainabilityrequirementinanRFP 5. APEX/ASTMEnvironmentallySustainableEventStandards 6. APEX/ASTM9Standards Accommodations Audio Visual Venues& Production Communications & MarketingMaterialsTransportationAPEX/ASTM Standards Destinations On-Site Offices Food & ExhibitsBeverage 7. APEX/ASTM9StandardsAPEX/ASTM Standards 8. APEX/ASTM9Standards 9. 1.AccommodaFons 10. 2.Audio/VisualandProducFon 11. Energyecientlighng i.e.LEDs EnergyStarequipment 12. 3.CommunicaFons& MarkeFngMaterials 13. @KManfredi@kevin_johnston @GMIC@connectmeetings@collaboratemeetings @rejuvenatemeetings#greenmeetings #CSR #green#sustainability #GMIC 14. 4.DesFnaFons 15. 5.Exhibits 16. 6.Food&Beverage 17. During a 2.5-day eventwith 500 attendees,you would use... 6,250 plates 8,750 napkins 7,500 cups or glasses and 9,000 cans or bottles 18. They can wash 14,000 glasses anduse less energy than needed tomake and dispose of one plastic cup? 19. 7.OnsiteOces 20. 8.TransportaFon 21. 9.Venues 22. There are 2,500,000 weddings ayear.If they all started one hour earlier andended an hour earlier, we would save 2,500,000 hours of electricity. 23. APEX/ASTM9Standards Accommodations Audio Visual Venues& Production Communications & MarketingMaterialsTransportationAPEX/ASTM Standards Destinations On-Site Offices Food & ExhibitsBeverage 24. APEX/ASTM9StandardsAPEX/ASTM Standards 25. APEX/ASTM9Standards 26. APEX/ASTM9Standards 27. 4321 28. Readymade checklist foryour RFPsarewithinthestandards Easeofdecisionmaking Conrmsthatyoureventsreect yoursustainabilitycommitment Thestandardsprovideatemplateto measureyourprogress 29. (Desnaons,Hotels,ExhibitGSC,CateringFirms,AV andTransportaonProviders,etc.) Consistentrequestsbyorganizers forgreenpracces Checklistwillhelpguideyour organizaontowardsinternal changes Providesacompeveadvantage Decreasesriskofgreenwashing StandardresponsetoRFPs 30. 2"GreenMeeFng/EventIniFaFves" ContractsandSustainability ItsmorethanjustDates,Rates& Space! 31. "GreenMeeng/EventIniaves"Doyouputtheminyourcontracts?hbp://www.linkedin.com/in/kevinrjohnston1766ConnecFonslinkmeto11,485,596+professionals44,445NewPeopleinmynetworksinceAugust17 32. "GreenMeeng/EventIniaves"Doyouputtheminyourcontracts?weareanagency,andweveneverbeenaskedforthis(todate).Weeventrytosuggestsustainableideasandsoluonstoclientsandwearesllcomingupagainst"onlyifitdoesntcostanymore"typeanswerssosomemeswerecycleontheirbehalfanddonttellthem! RobHayworth U.K.FreelanceEventManager 33. "GreenMeeng/EventIniaves"Doyouputtheminyourcontracts?Yes.Wehaveapreiydetailedclause.SharonCollins AmericanCancerSociety 34. Step1:StateyourexpectaFonsupfront!EnvironmentalExpectaFonsYOURCOMPANYexpectstheHOTELwilladheretothefollowinggreenpracceswhichinclude:wastemanagement,recycling,energyuse,useofrenewableresourcesandconservaonofnonrenewableresources. 35. GreenMeeFng/SustainabilityPracFcestoconsider Insert sustainability verbiage into venue/hotel contract negotiation process Communicate expectations to all meeting stakeholders: Event Participants Supply Chain Go Paperless wherever practical or possible Integrate outside sustainability vendors i.e., Clean the World Measure and share event accomplishments 36. Step2: PutininwriFng,inyourvenuecontract RecyclingParFcipaFon Providearecyclingprogram(recyclingpaper,plasc, glass,aluminumcans,cardboardandgrease)forenre hotelincludingsleepingroomsandmeengspace. Provideclearlymarkedrecyclingcontainersincommon areasincludinglobbyandHOTELguestroomsunless HOTELsortsandrecycles. 37. EnergyUse InstructHOTELhousekeepingstatoshutblindsand turndowntheheat/aircondioningandturnolights duringthedayinroomswhileaiendeesaregone. Implementatowelandsheetreuseprogram. 38. WasteMinimizaFonInstructtheHOTELhousekeepingstatonotreplaceconsumableameniesdailyunlesstheyaregone.Useofsoapandshampoodispenserswouldbeopmal.TheHOTELwillparcipateinanamenitydonaonprogramifavailablelocally.Useglassorchina(nondisposable)cateringplates,cupsandglasses. 39. WasteMinimizaFonNOpolystyreneusedunderanycircumstances. Servecondimentsinbulkcontainers,notindividualservings,eliminangwastefulpackaging.Useclothnapkins,wheneverpossible.Usecoastersinsteadofcocktailnapkins.Ifpapernapkinsarerequiredthentheymustbemadeofpostconsumerrecycledpaper. 40. WasteMinimizaFonDonatealllepoverfoodtoalocalfoodbank.DonatealltablescrapstoalocalfarmorcompostifprogramisavailableormadeavailablebyGreenbuild.Iffoodandbeverageeventsarenotbookedinhotel,hotelistooerlocallygrown,organicoponinfoodandbeverageoutlets.Polystyreneisnottobeusedinanyvenueofthehotel. 41. EnvironmentallyResponsiblePurchasingUsecleaningproductsthatdonotintroducetoxinsintotheairorwater.Useshadegrowncoeeatanyconferencefuncons.Usepredominatelylocal,organicproduce/productsinanyfoodandbeverageeventscontractedasapartoftheconference 42. EnvironmentalClause*POSTCONFERENCEREQUIREMENTS*ThefollowingspecicdocumentaFonisduewithin30daysoftheeventtoreceiveanynalpaymentsdueRecyclingweights/amountsfor: Paper,plasc,glass,aluminum/cans, cardboardWastebyweightfor:landll(nonrecyclablematerials),foodAmountofdonatedfoodinweightiffood/beveragewerecontractedaspartoftheconference 43. STEP3:Research&USEsupplierswith GREENINITIATIVEPrograms Hotels TransportaonCompanies CateringCompanies SpecialEventVenues CVBs&ConvenonCenters 44. EnvironmentalClause*POSTCONFERENCEREQUIREMENTS*Foodweightthatwascompostedifcomposngwasavailableandiffood/beveragewerecontractedaspartoftheconferenceNumberofUSGreenBuildingCouncilsguestsparcipanginthetowel/sheetreuseprogramPercentageoflocallygrownproductsusedinfood/beverageservicesiffood/beveragewerecontractedaspartoftheconference 45. EnvironmentalClause*POSTCONFERENCEREQUIREMENTS*Percentageoforganicallygrownproductsusedinfood/beverageservicesiffood/beveragewerecontractedaspartoftheconferencePapercontentofthebathroomproductsSpecicaonsofanybiodegradableproductsused 46. Step 1: State your expectations upfront!Step 2: Put in in writing, in your venue contractStep 3: Research & USE supplierswith Green Initiatives Programs 47. LASTLY Step4:TakeSMALLSteps 48. MeasurementScoring 49. WHATGETSMEASUREDGETS MANAGED 50. REDUCECOSTSBYBETTER MANAGEMENT 51. During a 2.5-day eventwith 500 attendees,you would use... 6,250 plates 8,750 napkins 7,500 cups or glasses and 9,000 cans or bottles 52. Whattomeasure? 53. WastePaper,glass,aluminumcompost fooddonaFonspapersaved 54. Food oilssustyseafoodlocal,regional,organic composted fairtrade donated 55. EnergyconsumpFon 56. diverted reusedWaterconsumpFon 57. emissionsCarboneventmiles footprint 58. supplychainpolicy Procurement 59. Abendees edu towel/linenreuse communityacFviFes 60. hoursCommunityInvolvement $donated 61. MeasureandDocument Gatheryourdata(economic and environmental) Establishyourbaseline Communicate&Celebrateyoursuccesses 62. CaseStudy:GWCCATheGeorgiaWorldCongress CenterAuthority 63. ClientSustainability IniFaFves Convergence(Microsoq)60%DivertedTechEd(Microsoq)65%DivertedCMOR(McDonalds) 55%DivertedCocaCola125thAnniversary35%Diverted 64. ClientSustainabilityIniFaFvesChicklABowl 31%DivertedNCAAFinalFourApril2013 65. Case Study: GWCCAThe Georgia World Congress Center Authority 66. www.gmicglobal.org www.gmicglobal.org 67. ThankYou!KevinR.Johnston,CMP KatherineManfredi,CMM President SeniorDirector,GreenMeengIndustryCouncil StrategicEventManagement&CSR (GMIC)AtlantaChapterConferencePartners,Inc. johnstoncmp@gmail.commanfredi.katherine@gmail.com 68. NextWebinar:Sept.19withRobertGilbert,WaltDisney WorldResort,ExecuveChefofSpecialEventsand CateringOperaons Thisandfuturewebinars:collaboratemeengs.com connectyourmeengs.comorrejuvenatemeengs.com